745 KB 29Th Jul 2015 Today-Programme
THE BBC AND “EUROPE” Analysis of the output of BBC Radio 4’s Today programme February – June, 2006 Minotaur Media Tracking July 20, 2006 Minotaur Media Tracking The BBC and “Europe” February-June 2006 1 INTRODUCTION The Wilson report recommended in January 2005 that the BBC’s EU-related output must improve, and the BBC news management duly promised to make significant changes. But 18 months on, the evidence of this new survey is that EU-related coverage is less substantive and more biased than before. There was marginal improvement in some aspects of reporting during 2005 (post-Wilson), but this has since evaporated. In a recent letter to Lord Pearson of Rannoch, the BBC director general Mark Thompson has suggested that if all the corporation’s output is considered, there is balance and range in EU coverage. But his support for this was a series of generalisations rather than measurable research evidence. The Minotaur approach is to put a spotlight and a microscope on selected areas of programming, using a wide range of quantifiable research criteria. There is a clear requirement that individual programmes, especially flagship ones such as Today, must – over time – be balanced and wide- ranging. In this case, 96 editions of the BBC Radio 4 Today programme over 16 weeks leading up to the heads of government summit in June 2006, adding up to 272 programme hours, were analysed. The findings include: Although the EU was mentioned or was a theme in 212 programme items, the percentage of content devoted to EU matters was 4.1% (437 minutes), the lowest in seven years of tracking by Minotaur, and down by a half since the last survey.
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