Ipsos Canadianreputation

Ipsos CanadianReputation

Every year the Ipsos CanadianReputation study examines reputation and trust in depth for more than 100 iconic companies operating in Canada. This work Companies that were is at the cornerstone of what we do to guide our included in the latest clients in improving their reputation, and increasing CanadianReputation Study: their trust with clients, stakeholders, consumers and the public. • Air Canada • Airbnb • American Express (AMEX) • Aphria • Apple • Aurora • Bell • Best Buy While there has been an ongoing trend of declining • Blackberry • BMO (Bank of Montreal) trust in corporations over the past few years, our most • Bombardier • Campbell’s recent data reveals that just 10% of the companies we examined this year have experienced declining • Canadian Broadcasting Corporation (CBC) trust of at least 5 percentage points. In fact, 20% • Canadian Tire • Canopy • Chrysler showed increased levels of trust of ve percentage • CIBC (Canadian Imperial Bank of Commerce) points or higher. Do you know whether your company • Coca Cola • Costco • Direct Energy • Enbridge is improving its trust scores? And where does your • Facebook • FedEx • Ford Motor Company organization stand relative to its competitors? • Freedom Mobile • Frito-Lay We believe that navigating in today’s era of social and • GE (General Electric) • General Mills economic transformation requires companies to • GM (General Motors) • Google • Great West Life know the current context in which they are operating; • Home Depot • Honda • HP • HSBC understand the public’s future hopes and expec- • Hudson’s Bay • Hyundai • IBM tations; and have the trust of their stakeholders • Imperial Oil (Esso) • Instagram • Intact Insurance and clients. We continuously monitor the Canadian • Johnson & Johnson • Kellogg’s • Kraft Heinz environment and examine future scenarios through • Labatt • Loblaws Superstores • Lowe’s other ongoing Ipsos studies, including the Ipsos • Lululemon • Lyft • Manulife Financial CanadianContext and Ipsos CanadaNext. • Maple Leaf • Mark’s • MasterCard • McDonald’s Through CanadianReputation we provide clients with • Metro (Grocery) • Microsoft • Molson • Mondelez a measurement of their reputation in the marketplace • National Bank • Nestle • Netﬂ ix • Nikon and determine a path for strengthening and protect- • P&G (Procter & Gamble) • Petro-Canada ing their most important asset—their good name— • Porter Airlines • President’s Choice and the reputation behind it. • Purolator Courier • Quaker • Red Bull We know that launching new products, moving to • Rexall Pharma Plus • Ricoh adjacent sectors, and weathering crises (especially • Rogers Communications • RONA • Samsung those that are up in today’s social media driven • Shaw Communications • Shell environment), requires people to trust an organization • Shoppers Drug Mart • Sobeys • Sony and have con dence in the credibility of its messag- • Starbucks • Subway • Sun Life Financial ing. We use the results of CanadianReputation to • Suncor • Tangerine • Telus • Tesla • Tilray help our clients develop a plan of action designed • Tim Hortons • Toyota • Twitter • Uber • Unilever to improve their reputation. And by examining their • UPS (United Parcel Service) • VIA Rail • VISA corporate messaging, marketing, and corporate • Volkswagon • Wal-Mart • Wendy’s • Westjet social responsibility strategies, we can propose an • Weston’s Limited • Xerox evidence- based strategy to use these activities and other public touchpoints to drive improvement.

1 In addition, we also show our clients how their repu- Contact Information tation impacts consumers’ propensity to do business with your company and, given that much of today’s Sandra Guiry world unfolds on social media, we also provide you Senior Vice President, Ipsos Public Affairs with the percentage of the population that is talking 416.324.2018 about your company online, what they think about [email protected] you, and how they are in uencing others. Sean Simpson Our CanadianReputation clients receive ve hours of Vice President, Ipsos Public Affairs strategic advisory services at the start of our engage- 416.324.2002 ment so that we can best understand your objectives [email protected] and your key challenges and opportunities. Following Mike Colledge this, we’ll provide you with a custom report that President, Ipsos Public Affairs Canada summarizes what we know about your organization’s 613.292.0253 reputation, how it compares to others in the market- [email protected] place, and provide recommendations for how to improve it. Gregory Jack Vice President, Canada, Public Affairs One of the most valuable bene ts of research is to T | 587.952.4877 provide evidence to drive change, so after a presen- E | [email protected] tation of our ndings, we will facilitate an activation Kyle Braid session with your key internal stakeholders to deter- Senior Vice President, Canada, Public Affairs mine how they feel they can best use the results to 778.373.5130 make a difference throughout your organization. [email protected] Following the activation session, we will deliver a short road map that outlines the proposed next steps and provides an overview of potential longer-term threats and opportunities that might be on the horizon for your organization. The typical cost of our CanadianReputation engage- ment is between $20,000 and $35,000 depending on the level of consultation, size and scope of the activation session, number of presentations, etc. Please contact us for a discussion or quotation.