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INNOVATING for the NEW RETAIL JUNE 7 & 8, 2018 / LOS ANGELES Thank You to Our Sponsors! Platinum Sponsors

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INNOVATING for the NEW RETAIL JUNE 7 & 8, 2018 / LOS ANGELES Thank You to Our Sponsors! Platinum Sponsors INNOVATING FOR THE NEW RETAIL JUNE 7 & 8, 2018 / LOS ANGELES Thank you to our Sponsors! Platinum Sponsors Gold Sponsors Silver Sponsor Session Sponsors Design Sponsor WELCOME It is my pleasure to welcome you to WPP’s Global Retail Forum, hosted by The Store. We’ve curated a range of topics that represent leading international trends in retail marketing, new technologies and transformation. Within today’s environment of digital acceleration and disruption, retail is rapidly changing and converging with media, content and entertainment. With heightened consumer expectations, retailing is everywhere and now spans the spectrum from product design through CRM. We’ll share how consumers discover, shop and buy in this new era. The New Retail is all the components that come into play from customer input to technology platforms to post sale contact and recommendation engines. It is all the customer-centric touchpoints. Drop a ball and you risk the lifetime value of a customer. The sessions today and tomorrow will also highlight how data, content and technology are impacting how consumers experience brands and the mandate for relevance. New sources of data offer purchase-based targeting and predictive analytics. The importance of creativity is key as we look at contextual, targeted content. We’ll discuss The New Retail and how consumers today imagine a world with more automation, less physical stores and new modes of shopping with emphasis on fulfillment. As IoT and AI transform the landscape, the social context for retail may be more pronounced. We will also look at retail in the context of connected cities and a tech-forward society. We’ll examine how retail helps facilitate the fundamental need for people to connect with one another, and how the definition of community expands. Please open your mind to the ideas presented today and feel free to ask questions. Even if you work in different categories than our speakers cover, there will be many concepts to apply to your business. We hope to deliver both ideas and inspiration over the next two days. Regards, Gwen Morrison CEO, The Americas The Store—WPP AGENDA THURSDAY JUNE 7TH 9:00 Welcome and Opening Remarks Gwen Morrison, CEO, The Americas, The Store—WPP Zac Kraemer, Connections Director, Retail & Shopper, VML 9:15 The Future of Retail Starts with the Body Billie Whitehouse, CEO, Wearable X Billie Whitehouse will take a look into how to change the shape of retail from a human perspective and using technology for well-being. 9:35 A W.H.O.L.E New World: Finding Retail Growth In Uncomfortable Places Bryan Gildenberg, Chief Knowledge Officer,Kantar Consulting In this session, Kantar Consulting explores the nature of global retail growth for retailers and manufacturers, and unpacks not only “where” growth is coming from but “why” it’s so hard to capture. Kantar Consulting’s proprietary W.H.O.L.E. framework assesses opportunities and capabilities required to win in today’s changing world. 10:10 Unified Commerce: Marketing Strategies for Today’s New Retail Reality Stephen Howard-Sarin, Vice President of Advertising Sales & Strategy, Walmart Media Group Today’s connected consumers demand always-on shopping experiences, pushing retailers to deliver omni- channel strategies and solutions for their customers. Retailers know omni-channel shoppers spend more, so the need to accommodate behaviors across key audience segments is paramount. Learn which trends are collapsing the funnel, and which strategies can connect multiple touchpoints in the customers’ journey. 10:30 SNACK BREAK 11:10 Maximizing The Last Mile: How Coca-Cola Drives Awareness, Trial and Conversion with Technology Remco Brok, VP, Global Customer Development, The Coca-Cola Company Nick Gault, Client Services Director, RMI Nick Gault and Remco Brok will share how big brands are working hand in hand with major retail partners to transform how brands and retailers plan, sell and deliver at the point of purchase. Learn how Coca-Cola leverages a combination of shopper data with digital (personal) and traditional (broadcast) media touchpoints to drive corporate, category and product objectives. 11:30 Women in Digital and Tech Anne Marie Stephen, CEO and Founder, Retail Innovation Lounge with: Alia Kemet, Director Digital Communications, McCormick & Company Mao Keo, Global VP, Alliances & Channel Development, Albert Rachel Pasqua, VP, Marketing & Creative, Verve Tanuja Singeetham, Global VP, Alliances and Channel Development, Behr Digital is driving transformation in every area of our lives. We’ll hear from leaders in our industry committed to heightening brand experiences and pushing innovation across all fronts. 12:10 From Shopkeeping to Thrill-seeking: What Retailers Can Learn from Live Music Alasdair Lennox, Executive Creative Director, FITCH As shoppers place more value on “doing things” and connecting socially, bricks-and-mortar retail could learn a lot from the growth of the US live music scene and the way a live set takes audiences through peaks of emotion. Inspired by the likes of Coachella and SXSW, Alasdair Lennox will demonstrate three ways that retailers can think a bit more rock ‘n’ roll and employ strategies that look through the lens of the customer at the digital, physical and human side of shopping to create memorable experiences that stir emotions. 12:30 LUNCH 2:00 Building Brand Loyalty Through Customer Experiences Jeremi Gorman, Head of Advertising Sales NA & Global Accounts, Amazon As CMOs strain to deliver measurable results in a data-centric marketplace, we find the marketing and advertising industries at a tipping point. How will brands reach and engage with customers across increasingly complex ecosystems while delivering outstanding customer experiences and creating an emotional connection with consumers? The presentation will uncover why focusing on customers, and working backward from them, will make the difference. 2:20 The Third Era of Digital Retail Jon Bird, Executive Director, Global Retail & Shopper Marketing, VML David Roth, CEO, EMEA and Asia, The Store—WPP Exclusive to the WPP Global Retail Forum, David Roth and Jon Bird reveal the full findings of a worldwide WPP and VML research study to define “The Third Era of Digital Retail.” Find out why the near future will be less “digital” and more “human,” and the critical-elements brands and retailers need to focus on to succeed. 2:45 Are Vending Machines the Future of Commerce and Technology? Frank Kochenash, Managing Director, Wunderman Commerce In the past, vending machines were for soda, peanuts and cigarettes. Today they have touch screens that can make you a fresh salad at a gas station, distribute Puma tennis shoes and vend bicycle parts if you get a flat tire. While vending machines are considered old technology, these new experiences further demonstrate the need to quickly provide products to increasingly demanding customers. Will there be a time in the near future when Amazon Prime 2-day shipping just isn’t fast enough? These quick-service machines might be the answer. In this session, Frank Kochenash will discuss the importance of thinking dynamically and nimbly for the future of your business. 3:05 Conversational Commerce and the Role of AI Gwen Morrison, CEO, The Americas, The Store—WPP with: Jon Nordmark, CEO, Iterate.ai Sanja Partalo, SVP, Corporate Strategy & Digital Development, WPP Predictions suggest voice commerce will grow more than six times over the next three years. How will commerce integrate with media and entertainment? This discussion explores how AI and voice can improve customer engagement. 3:30 SNACK BREAK 3:50 Putting the “S” in eCommerce Stephen DiMarco, Chief Digital Officer, Insights Division, Kantar with: Andrew Aviza, Head of US West Coast Retail Partnerships, Twitter Kathleen Gambarelli, Global Product Strategist, Snapchat Amy Vener, Vertical Strategy Lead, Retail, Pinterest Mobile-centric, direct-to-consumer businesses have paved the way for multichannel brands to harness the reach and connectivity of social platforms. This, in turn, drives new sales opportunities. Learn what’s working for these market leaders, directly from the experts at Pinterest, Snap and Twitter. 4:15 Using Retailer Data to Bridge Brand and Performance Marketing Gwen Morrison, CEO, The Americas, The Store—WPP with: JR Crosby, VP, Product Development & Strategy, Triad Retail Media Mike Ellgass, EVP, Technology & Retail Media Platforms, IRI Jennifer Morgan, Managing Director, Mindshare Brands in-store are challenged with executing consistent audience strategies in a fragmented ecosystem. With the right mix of data, marketers can get a clearer, real-time view of what drives interest, intent and sales. Oftentimes sales, media and performance goals don’t necessarily align. This panel will share how shopper marketing planning pushed to a national level can optimize media investments. 4:40 Agile Retail Katarina Mijich, EVP Innovation & Partnerships, Barrows Global Reinventing the customer experience through digital innovation can focus on the creation of new channels. This session looks at the convergence of digital and physical to create a singular experience and reach new audiences. 4:55 Future Ready or Fail Jamie Gutfreund, Global Chief Marketing Officer,Wunderman Today, mobile lifestyles have given consumers access to amazing shopping 24/7/365. As a result, people are no longer willing to settle for average. According to a recent global study by Wunderman, retailers should not lose hope. They can meet and exceed these expectations, take aggressive steps to prepare for it and become Future Ready. Jamie Gutfreund will share results from the study and reveal unreleased data and insights that show how retailers can thrive in any environment by viewing change as a catalyst, not an obstacle. 5:15 Cocktail Reception—Sponsored by AGENDA FRIDAY JUNE 8TH 9:00 Welcome and Opening Remarks Gwen Morrison, CEO, The Americas, The Store—WPP 9:15 Follow the Money: The Digital Dynamic in the Future of Consumption J. Walker Smith, Chief Knowledge Officer for Brand & Marketing,Kantar Consulting The imperative of growth is being faced nowadays in a new context of economics and demographics that demands fresh ways of approaching technology and digital strategies.
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