Project Light Tool
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Launch Toolkit 1 2 Project Light – Kickoff What is Project Light? Inspired by the quote by the Rev. Dr. Martin Luther King Jr. : “Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.” This project was born out of Leadership Atlanta, and is a culmination of leaders from various classes and beyond to stand up for justice and make a positive impact to society. Our goal is to be the light during times of darkness and show firm love in times of hate. I Signed Up, Now What Do I Do? Thanks for taking the time to sign the petition for Project Light. Our goal is to help in the effort in getting HB 426 passed in the Georgia Senate. To do this, we need to assist in the hard work that many others have been doing to help get the word out. We want to make sure we do our part in supporting this effort and help make change. Here are the action items of what to do next: 1) Sign the petition. Before you start anything, please go to https://www.change.org/PassHateCrimeBill and sign. Why is this important, you will be asking others to sign, so you want to make sure you sign it yourself. 2) Email Senators from the list provided in More Information Section. You can email all or a select few that you deem appropriate. The goal is send a message to the Senators of our state that we need this bill passed. 3) Email your Friends Circle and Community/Institution Groups. It’s important that you get the word out into your respective circles to get broader support on getting the bill passed. In the email campaign section we have some templated emails you can use to make it easier. If you feel you want to send an email with your own message, that works as well. We just ask that you attached the letter (that you signed) as well as include the link to the petition in your email. www.project-light.com 3 4) Please post messages up on your social channels. It’s about getting as many touchpoints as possible on support of passing the bill. In the Social Engagement section below there is suggested language for posting and a cadence. Feel free to use your own wording if you wish. But at a minimum please try to post once a week on this subject. 5) Have the conversation. Please bring this topic up in your relevant circles and where you deem appropriate. It’s important that we keep pushing the message on supporting the passing of HB 426. 6) Last but not lease, please like the Project Light Facebook page. Updated information will be posted there, so you don’t want to miss out. 7) https://www.facebook.com/ProjectLight-112744237107784/?__tn__=%2Cd%2CP- R&eid=ARDQF4PHVZYfOdB_8pKYbTCpHyoTjZNtSS3BTwhyI9JuRcW75ejTBh0Kqsj E-1KLjlXQ5S0PcsWGXuO2 SOCIAL MEDIA ENGAGEMENT Please post up on all your social media channels a link to the Petition. The following are suggested posts you can use: Week Content 1 Please support in getting HB 426 – Hate Crime Bill passed into law so we can fight Hate. There is no room for hate, only love. #ProjectLightGA https://www.change.org/PassHateCrimeBill 2 Stop the Hate, please support in getting HB 426 – Hate Crime Bill passed into law. There is no room for hate, only love. #ProjectLightGA https://www.change.org/PassHateCrimeBill 3 How can Georgia be one of the few states that does not have a Hate Crime Bill? Please support in getting HB 426 – Hate Crime Bill passed into law. There is no room for hate, only love. #ProjectLightGA https://www.change.org/PassHateCrimeBill 4 My fellow framily members, I wanted to share with you a petition to help get HB 426 – Hate Crime Bill passed into law. There is no room for hate, only love. #ProjectLightGA https://www.change.org/PassHateCrimeBill www.project-light.com 4 EMAIL CAMPAIGN Please start sending emails to your personal contacts and institutions to keep the momentum going. This is all about reaching out to people in your circles to get the word out and letting them know the importance of supporting the passing of this bill. Below are some email templates you can use. Note, items highlighted in yellow and in <> indicate areas to update, add language you deem appropriate. Email Personal Contacts (Friend Circles) Hello <Name of Person>, How are you? Hope all is well. I am reaching out to you to let you know about HB 426 – which is a Hate Crime Bill that needs to get passed into law in Georgia. As you may know, Georgia does not have a Hate Crime bill. We are one of the few states that does not call this out and as a result <we continue to see tragedies like Amaud Arbery> that have rattled our community. For me the question is when will this stop? What type of legacy are we leaving behind <for our children?> We need to take action and support getting this bill passed into law. There has to be consequences for acting out on hate. Please go to the following link and sign the petition in support of this bill. https://www.change.org/PassHateCrimeBill Let’s push for change in the state we live in. Looking forward to connecting soon. Be Safe. <Your Name> www.project-light.com 5 Email Institutions (Churches, Synagogues, Mosques, Temples, etc) Hello <Name of Person>, How are you? Hope all is well. I am reaching out to you to let you know about HB 426 – which is a Hate Crime Bill that needs to get passed into law in Georgia. As you may know, Georgia does not have a Hate Crime bill. We are one of the few states that does not call this out and as a result <we continue to see tragedies like Amaud Arbery> that have rattled our community. For me the question is when will this stop? What type of legacy are we leaving behind <for our children?> We need to take action and support getting this bill passed into law. There has to be consequences for acting out on hate. Our faith teaches us to stand up against injustices. As a fellow <your faith tradition>, I can’t stand by and live in a state where we don’t have laws that uphold injustices against hate. <You may want to quote someone from a holy text or a personality connected to your faith here to drive the point home on standing up for justice. Or some passage or quote against hate or a personal reflection.> Please go to the following link and sign the petition in support of this bill. https://www.change.org/PassHateCrimeBill Let’s push for change in the state we live in. Would also be great if you could share this link with the community in an effort to support and build momentum. If you do, please send the following: “Please support House Bill 426 – Hate Crime Bill to stop the hate. Looking forward to connecting soon. Be Safe. www.project-light.com 6 Email State Officials/Senators Hello <Name of Person>, My Name is <Name> and I am reaching out to you in regards to House Bill 426 – Hate Crime Bill. It today’s time it is unimaginable that we do not have a Hate Crime Bill in this great state of Georgia. We are one of the few states that does not call this out and as a result <we continue to see tragedies like Amaud Arbery> that have rattled our communities. For me the question is when will this stop? What type of legacy and example are we leaving behind <for our children?> We need to take action and support getting this bill passed into law. There has to be consequences for acting out on hate. We can’t stand by and live in a state where we don’t have laws that uphold injustices against hate. <You may want to share a personal reflection here.> As a resident of Georgia living here for <type in number of years> years, I am reaching out to you, who represent our leadership to make a change and help support the passing of HB 426. We have a petition going from the Georgia Community and would like to see your support. https://www.change.org/PassHateCrimeBill Let’s push for change in the state we live in. Thanks for your time. <Your name> www.project-light.com 7 CONVERSATIONS Aside from social media and emailing, keep the conversation live. In your own circles talk about racism and what we have learned through the Leadership Atlanta experiences and your own experiences. Bring up the tough discussion and talk about why it is important to have a Hate Crime bill in Georgia. The more we talk about this in our circles the greater the awareness and the greater the impact. ADDITIONAL INFO Please visit the Facebook site and like the Project Light page. Stay connected to that page for the latest updates. Facebook Page: https://www.facebook.com/ProjectLight- 112744237107784/?__tn__=%2Cd%2CP- R&eid=ARDQF4PHVZYfOdB_8pKYbTCpHyoTjZNtSS3BTwhyI9JuRcW75ejTBh 0KqsjE-1KLjlXQ5S0PcsWGXuO2 Check out the website: http://www/project-light.org For any questions, please email: [email protected] www.project-light.com 8 LIST OF OFFICIALS/SENATORS LT. GOVERNOR GEOFF DUNCAN CHIEF OF STAFF EMAIL PHONE WEBSITE JEFF PORTER [email protected] (404) https://ltgov.georgia.gov/geoff 656-5030 -duncan PRESS SECRETARY HANNA YU [email protected] (678) 492-1475 SENATE JUDICIARY COMMITTEE SENATOR DIS CITY (S) PTY EMAIL PHONE WEBSITE SENATOR JESSE 23 WAYNESBORO R [email protected] (706) Stone, Jesse (Republican) STONE - CHAIR 554-5223 SENATOR BILL 46 ATHENS R [email protected] (404) Cowsert, Bill (Republican) COWSERT - VICE 463-1366 CHAIRMAN SENATOR BLAKE 19 VIDALIA R [email protected] (912) Tillery, Blake (Republican) TILLERY 537-3030 SENATOR BILL 31 BREMEN R [email protected] (404) Heath, Bill (Republican) HEATH 656-3943 SENATOR 22 AUGUSTA D [email protected] (404) Jones II, Harold V.