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Unit 8 Task 1 Unit 8 Task 1 Walt Disney (Benjamin Goldstone) BBC (Nikon Ahamed) Walt Disney By Ben Goldstone Ownership Robert A. Iger is the head of disney, Robert took control of Disney is 2006. All Robert wants is to make the best progress for the company there are many shareholders who are involved disneyland. Robert A. Iger is the Chairman and Chief Executive Officer of The Walt Disney Company. As Chairman and CEO, Mr. Iger is the steward of one of the world's largest media companies and some of the most respected and the one of the most loved place around the world it makes so much money as it’s a very famous company. Disney is currently owned by shareholders which means that it’s owned by more than one person it’s a massive company so it needs to be owned my more as it needs a lot of money to be spend on it. Brother Roy Disney retired after the creation of Walt Disney World as it was getting very hard for him his brother walt disney died in 1966, Disney was diagnosed with lung cancer. Alan Braveman was named excuetive vice president and general counsel of the Walt Disney company in 2003 who is a big part of disney. Disney was founded on October 16, 1923 – by brothers walt Disney and Roy. o. Disney– as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks. Ownership means where some companies are privately owned between shareholders, there are some directors that build up together to put together an idea for the company. The walt disney company is owned by shareholders, although bbc is for the public and owned by the public where you have to pay for things to see bbc. Funding Disneyland is a huge company one of the biggest in the world Disney have so much merchandise such as t-shirts, lunch boxes, books, magazines, cartoon programmes and much more. It’s really important to have lots of merchandise on your side because lots of people get really interested in buying things especially for their kids. Mickey mouse is a massive part of disney it’s the reason why disney became where it is today. Its an amazing place with so many things to do. Mickey Mouse is a funny cartoon character and the official mascot of Disney mickey mouse is the reason why people love disney. Mickey mouse is the reason for merchandise because mickey mouse started on everything once it was shown on a t-shirt companies were entertained so they started to get involved and share it around by asking disney if other companies can sell merchandise as they would think it would make good money. He was created by Walt disney and Ub lwerks at the walt disney studios in 1928. A mouse who typically wears red shorts, large yellow shoes, and white gloves, Mickey has become one of the world's most recognizable characters. For most big companies merchandise is really important to firstly entertain people and to make lots of money. Pixar Disney's largest single shareholder at the time. Pixar is best known for CGI-animated feature films created with renderman, Pixar's own implementation of the industry standard renderman image rendering application programming interface,used to generate high-quality images. Many of Pixar's films have been nominated for the Academy award for best animated feature since its inauguration in 2001. Disney join the recycling world by having their customers recycle their merchnadise bags which cant be used again. Disney have also helped the environment and the animals living in the world Disney have donated over 30 million dollars to help as many animals as they can to keep them going and living a great life. Disney have many contributers such as theme parks, cruise ships, and hotel/resort. Disney is just an all round well known company most likely the biggest in the world. Synergy Synergy is when you release a brand to a different platform. Marvel is owned by disney. Hulk, capitan america, thor, spider man, iron man every single character is a marvel character. Marvel is so famous so they decided to make a film called the avengers which is a film that includes all the marvel characters against a villain. There are so many magazines,comics and books about marvel because it’s very entertaining. They have also had video games with marvel characters. Since the release of marvel, iron man, the incredible hulk, captain america and thor films the original five year plan has focused on slowly building the avengers franchise character by character into a dominant year round boys brand that also has the potential to expand beyond its core audience it started with one movie one character one has now expanded into a spectrum content and merchandise that includes television which includes television and publishing. On august 31,2009, the Walt Disney company announced a deal to acquire Marvel entertainment for $4.24 billion, with marvel shareholders to receive £30 and approximately 0.745 disney shares for each share of marvel they own. Disney then had more target audiences because they had marvel comics/magazines and they had the disney characters so the target audience became bigger and bigger. Which meant a lot more money. Marvel is a massive business and because avengers involved a few of the really big characters. Magazines use pictures of the marvel characters to release the avengers across different brands. Synergy Subsidiaries Pixar Dreamworks Walt disney world Disney channel Marvel studios Disney store subsidiaries Subsidiaries means when a huge company buy other companies that make a lot of money or if they buy company’s it will make their company bigger because it will have others to build there’s up. Disney have bought some companies, such as Marvel, Pixar, the Walt Disney company etc. Disney had their own animation company which is a really important company to own. Animation is the reason why disney are who they are today because Mickey mouse is animated. Subsidiaries are really important because it reduces competition, pixar are the biggest animation studio in the world which then means that disney and pixar suit together well as a public wide company. Subsidiaries are cheaper for the mother company because if they already have a huge company/brand with techniques and if its very well known then you wouldn't need to buy another company. Pixar helped disney be put together with their animation so it was easy for Disney to buy pixar instead of making a new animation company. The Pixar production logo is a sequence that appears at the beginning and end of most pixar productions movies, and features a playful desk lamp. The 1986 short film Luxo, Jr. is the source of the small hopping desk lamp included in Pixar's logo. The main subsidiary companies are radio disney, disney ABC television group, marvel entertainment, pixar animation studios, ESPN inc etc these are some of the subsidiaries that are really big companies that interact with disney. Products and services Disney have produced Disney channel which is only aimed at children because it’s very fake, sarcastic and entertaining for children as they show mainly children acting. Disney have also produced marvel which holds Hulk, capitan america, thor, spider man, iron man these characters became huge for the world and merchandise the amount of money that was made because of all the toys and digital games that were made. Marvel films are usually aimed at a mix of genders but it’s also a mixture of age groups. As disney have lots of products and services it means that they have a big range of people to look for. There are different target audience and different genders which means they have a wider range. This then means that Disney get more money and even profit. As Disney have a wider range it’s better for the company because if they aimed at a specific gender and target audience not enough money would be made. When they start with finding their brand name and why they have made it, people start to forget about the things that were made ages ago and are interested in the new things. Money is the most important thing for Disney to make lots more new things to come and they make lots of profit because they are such a famous company and they have many services involved with them. Disney consumer products , they create merchandise that ranges from clothing,toys, home decor, books and magazines, food and drinks, stationary, digital games all of these things make such good money. Products are really important to boost the company and for the public to see who they really are. BBC By Nikon Ahmed Ownership BBC is not like any other private enterprise as the ownership is on the customers (public) themselves as they need to pay a licence in order to watch BBC programmes. The government runs the BBC for the public and to make sure that the firm works properly the government also created the BBC trust which is an extra regulator body that makes sure BBC follows the main rules, but seen as the BBC trust was not doing it’s job properly Ofcom decided to come into place and remove BBC trust, this has changed from April 2017. The rules the BBC has to follow are part of a royal charter which includes 3 rules: 1.
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