AKC AGILITY MASTER When Connie Watson Wants to Have Some Fun with Her Blue Merle Aussie, Echo, She Knows Just What to Do

Home , 1925 serum run to Nome, Conan (dog), Dog agility

THE KENNEL SPOTLIGHT An In-Depth Look at the Heart of the Professional Kennel Industry

FEBRUARY/MARCH 2020 $4.95

Volume 15, Issue 3

PREVENTION TREATMENT, AND DOG FLU: SYMPTOMS, canine influenza. influenza. canine like diseases for grounds breeding are parks dog and centers, care day parlors, grooming kennels, like areas Crowded 226 12 06 WILLOW TO NOME RUNNING FROM CONTENTS CONCERNS PET TRAFFICKING being sold at stores. at sold being from breeders good from animals prevent laws these but breeders, substandard combating about are laws these Ostensibly, stores. pet at cats and dogs of sale the banned have laws local and state Some FEBRUARY/MARCH 2020 06 26 LEPTOSPIROSIS THE DANGERSOFCANINE 10 REGULAR FEATURES 18 breed. the SiberianHusky,thisissue'sfeatureddog on March7,2020. This1100mileracefeatures The worldfamousIditarodraceissettobegin LEGISLATIVE UPDATES SEPPALA'S DOGS trafficking. and howanti-breederlawscontributetopet Important informationaboutprivacyissues famous afterthe1925SerumRuntoNome. about Baltoandtheotherdogswhobecame Author HelenHegenersharesherwriting BREED SPOTLIGHT NEW RESEARCH Connie WatsonandEchop.4 ON THECOVER

FEBRUARY/MARCH 2020 AKC AGILITY MASTER When Connie Watson wants to have some fun with her Blue Merle Aussie, Echo, she knows just what to do. She heads to Purina Farms in Gray Summit, MO, just outside of St. Louis, and she enters an AKC Agility Competition.

According to the AKC, "Dog agility is a sport where you direct your dog through a pre-set obstacle course within a certain time limit. Courses typically have between 14-20 obstacles, which can include tunnels, weave poles, tire jumps, and seesaws."

Connie and Echo currently compete at the Master Level in AKC and the Excellent Level in both the ASCA (Australian Shepherd Club of America) and the NADAC (The North American Dog Agility Council). Connie is also a member of the Dog Agility Association of the Ozarks, a club dedicated solely to agility training.

The AKC recommends that if you're interested in this fun and popular sport, there are a few things to consider, such as making sure the sport of agility is right for both you and your dog. You can do this by taking a class and/or practicing at home with your own equipment.

Connie Watson is the owner of Rocky Top Hearts Austrailian Shepherds and Pet Grooming in Clinton, MO. 4

THROWING AN ENGAGEMENT PARTY

Whilst engagement parties are characterised by their sense of humming excitement and guaranteed fun, they are a little more involved than throwing some cocktail weiners on toothpicks and calling it a day.

WORDS BY SARAH SANCHEZ

Breed Spotlight

Siberian Husky Credit: AKC

Temperament: Loyal, Outgoing, Mischevious AKC Breed Popularity: Ranks 14 of 191 Height: 21-23.5 inches (male), 20-22 inches (female) Weight: 45-60 pounds (male), 35-50 pounds (female) Life Expectancy: 12-14 years Group: Working Group

About the Siberian Husky The graceful, medium-sized Siberian Husky’s almond-shaped eyes can be either brown or blue—and sometimes one of each—and convey a keen but amiable and even mischievous expression. Quick and nimble-footed, Siberians are known for their powerful but seemingly effortless gait. Tipping the scales at no more than 60 pounds, they are noticeably smaller and lighter than their burly cousin, the Alaskan Malamute. In fact, breeders and fanciers prefer the moniker Siberians over huskies, as the latter suggests a bigger, brawnier dog than what is the standard for the breed. As born pack dogs, Siberians enjoy family life and get on well with other dogs; their innate friendliness render them indifferent watchdogs. This breed is also energetic and can’t resist chasing small animals, so secure running room is a must. An attractive feature of the breed: Siberians are naturally clean, with little doggy odor. 6

Amazing Animals

On October 26, 2019, a special operations military dog named Conan was injured during a raid in Syria. Conan is a male During the visit, President Trump referred Belgian Malinois who played a vital role in to Conan both as "a tough cookie" and the death of Abu Bakr al-Baghdadi, the "probably the world's most famous dog." then leader of the Islamic state of Iraq.

Conan chased al-Baghdadi down a tunnel, Historically, dogs have been used in which led al-Baghdadi to detonate his warfare as far back as ancient times. Dogs suicide vest. Reportedly, Conan has have been used in combat situations, as participated in over 50 military missions. scouts, sentries, trackers, and mascots.

Thank you for your service, Conan! The Belgian Malinois was first bred in Malines, Belguim, and they are similar to a German Shepherd. Known as excellent herders, the Belgian Malinois is often used in the military and for police work.

Conan, who was trained in the Netherlands, made a visit to the White House on November 25, 2019.

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SEPPALA ' S DOGS

BALTO, TOGO, AND FITZ BY HELEN HEGENER

O f t e n photographed i n h i s s i g n a t u r e p a r k a G u n n a r K a a s e n c h o s e t h e b i g , b l a c k B a l t o , w i t h h i s h a n d s o m e h u s k i e s b e s i d e h i m , w h o h e h a d l o n g f a v o r e d , t o l e a d h i s t e a m . l e g e n d a r y A l a s k a n d o g d r i v e r L e o n h a r d S e p p a l a ' s e a s y c h o i c e h a d b e e n h i s o l d e r , S e p p a l a c u t s a g i a n t s w a t h a c r o s s s l e d t r u s t e d l e a d e r , a s m a l l , t o u g h h u s k y c a l l e d d o g r a c i n g h i s t o r y . B o r n i n N o r w a y , T o g o . H e w a s a S i b e r i a n h u s k y w i t h a S e p p a l a e m i g r a t e d t o A l a s k a d u r i n g t h e b l a c k , b r o w n , a n d g r a y c o a t , a n d h e g o l d r u s h a n d l e a r n e d t o d r i v e d o g s b y w e i g h e d l e s s t h a n 5 0 p o u n d s , b u t w h a t h a u l i n g f r e i g h t a n d s u p p l i e s f o r t h e m i n e s T o g o l a c k e d i n s i z e , h e m a d e u p f o r i n a r o u n d N o m e . H i s k e n n e l p a r t n e r i n l a t e r h e a r t , a n d S e p p a l a c o n s i d e r e d T o g o h i s y e a r s , E l i z a b e t h M . R i c k e r , d e s c r i b e d S e p p b e s t s l e d d o g . S e p p w r o t e , " I c a n s a f e l y Oa s " a m o d e s t , u n a s s u m i n g c h a r a c t e r , " b u t s a y t h a t h e h a s w o n m o r e r a c e s t h a n a n y s h e a l s o unhesitatingly d e f i n e s h i m a s o t h e r d o g i n A l a s k a . " N a m e d a f t e r a " K i n g o f t h e A l a s k a n T r a i l ." J a p a n e s e a d m i r a l , S e p p a l a o f t e n s a i d t h a t S e p p a l a e n t e r e d h i s f i r s t A l l A l a s k a T o g o w a s " t h e b e s t d o g t h a t e v e r t r a v e l l e d Sweepstakes r a c e i n 1 9 1 4 , b u t b e i n g t h e A l a s k a n t r a i l , " a n d " I n e v e r h a d a u n f a m i l i a r w i t h t h e t r a i l , h e m a d e a g r a v e b e t t e r d o g t h a n T o g o ." miscalculation a n d l o s t . H e r e t u r n e d t h e T h e l a r g e l y u n s u n g h e r o o f S e p p a l a ' s f o l l o w i n g y e a r a n d w o n , a n d h e w o n a g a i n k e n n e l , T o g o ' s h a l f b r o t h e r a n d a l s o a i n 1 9 1 6 a n d 1 9 1 7 , e q u a l i n g t h e r e c o r d o f v e t e r a n o f t h e s e r u m r u n , w a s F r i t z . B o r n a n o t h e r g r e a t d o g d r i v e r , " S c o t t y " A l l a n . i n 1 9 1 5 a n d b r e d b y S e p p a l a , F r i t z w a s a W h e n t h e 1 9 2 5 d i p t h e r i a e p i d e m i c c r e a m - c o l o r e d S i b e r i a n h u s k y w i t h a t h r e a t e n e d N o m e a n d S e p p ' s o w n m o t t l e d b r o w n a n d g r a y s a d d l e , n e c k , a n d d a u g h t e r , h e a n d h i s d a u n t l e s s t e a m h e a d m a r k i n g s w h o b e c a m e a n i m p o r t a n t t r a v e l e d o v e r 2 6 0 m i l e s i n " T h e G r e a t R a c e f o u n d a t i o n s i r e i n e a r l y S i b e r i a n h u s k y o f M e r c y , " a n d t h e r e b y s e c u r e d t h e i r p l a c e p e d i g r e e s . H e o f t e n l e d S e p p a l a ' s t e a m i n i n h i s t o r y . t a n d e m w i t h T o g o i n r a c e s a n d o n c r o s s - T h e m o s t f a m o u s d o g i n S e p p a l a ' s k e n n e l , c o u n t r y j a u n t s , a n d d u r i n g t h e S e r u m R u n , B a l t o , w a s n ' t e v e n s u p p o s e d t o b e i n t h e h e w a s c o - l e a d i n g w i t h T o g o . I n E l i z a b e t h S e r u m R u n ; i n f a c t , h e ' d n e v e r l e d a t e a m R i c k e r ' s biographical b o o k , S e p p a l a , b e f o r e . H e w a s a f r e i g h t i n g d o g , a n d Alaskan Dog Driver, S e p p c a l l e d F r i t z " a S e p p a l a h a d d e c i d e d a g a i n s t i n c l u d i n g g r e a t d o g ." h i m i n t h e t e a m w h e n h e l e f t N o m e . I t A t t h e e n d o f E l i z a b e t h R i c k e r ' s b o o k , w a s o n l y w h e n t h e G o v e r n o r o f A l a s k a S e p p a l a w r i t e s a b o u t l e a v i n g h i s o l d d e c i d e d t o s p e e d u p t h e r e l a y a n d f r i e n d T o g o i n h e r c a r e , a n d i t m u s t h a v e a u t h o r i z e d m o r e d r i v e r s t o S e p p a l a ' s l e g b e e n d i f f i c u l t f o r h i m t o w r i t e t h e f i n a l a t t h e e n d t h a t S e p p ' s y o u n g a s s i s t a n t l i n e s :

10 THE 1 9 2 5 SERUM RUN

BEFORE THE IDITAROD

" IT SEEMED BEST TO LEAVE HIM ... WHERE HE COULD ENJOY A WELL - EARNED REST . BUT IT WAS A SAD PARTING DAY ON A COLD GRAY MARCH MORNING WHEN TOGO RAISED A SMALL PAW TO MY KNEE , AS IF QUESTIONING WHY HE WAS NOT GOING ALONG WITH ME . FOR THE FIRST TIME IN TWELVE YEARS , I HIT THE TRAIL WITHOUT TOGO . "

Leonhard Seppala

The Great Serum Race The 1925 serum run to Nome, also known as the Great Race of Mercy and The Serum Run, was a transport of diphtheria antitoxin by dog sled relay across the U.S. territory of Alaska by 20 mushers and about 150 sled dogs 674 miles (1,085 km) in five and a half days, saving the small town of Nome and the surrounding communities from an incipient epidemic. Both the mushers and their dogs were portrayed as heroes in the newly popular medium of radio, and received headline coverage in newspapers across the United States. Balto, the lead sled dog on the final stretch into Nome, became the most famous canine celebrity of the era after Rin Tin Tin, and his statue is a popular tourist attraction in both New York City's Central Park and downtown Anchorage, Alaska. The publicity also helped spur an inoculation campaign in the U.S. that dramatically reduced the threat of the disease. The sled dog was the primary means of transportation and communication in subarctic communities around the world, and the race became both the last great hurrah and the most famous event in the history of mushing, before the first aircraft in the 1930s and then the snowmobile in the 1960s drove the dog sled almost into extinction. The world famous Iditarod Race was not conceived to commemorate the serum run but as a race that the co- founders hoped would bring sled dogs back to the villages. 11 By Anna Burke AKC.org When it comes to the dog flu, it’s important to always be HEALTH prepared. While most cases are not fatal, the canine influenza virus can make your pup uncomfortably sick, causing him — and you — a lot AND of stress and time spent at the vet’s office. If you are a dog owner, you don’t need to panic about the dog flu. You should, WELLNESS however, familiarize yourself with the symptoms so that you Dog Flu: Symptoms, Treatment, know what to look for in the event of an outbreak in your and Prevention area.

12 What Is Dog Flu? Dog flu, or canine influenza virus, is an infectious respiratory disease caused by an influenza A virus, similar to the viral strains that cause influenza in people. There are two known strains of dog flu found in the United States: • H3N8 • H3N2 The H3N8 strain actually originated in horses. The virus jumped from horses to dogs, becoming a canine influenza virus around 2004, when the first outbreaks affected racing Greyhounds at a track in Florida. H3N2, on the other hand, originated in Asia, where scientists believe it jumped from birds to dogs. H3N2 is the virus responsible for the 2015 and 2016 outbreaks of canine influenza in the Midwest and continues to spread throughout the United States.

How Is Canine Influenza Spread? Like human forms of influenza, dog flu is airborne. Respiratory secretions escape into the environment in the form of coughing, barking, and sneezing, where they are then inhaled by a new canine host. The dog flu also spreads through contaminated objects and environments, like water bowls, collars, and kennel surfaces, or through contact with people who have had direct contact with an infected dog. Crowded areas like kennels, grooming parlors, day care centers, and dog parks are breeding grounds for disease like canine influenza. The close proximity of the dogs means that a barking, coughing, or sneezing dog can easily infect canines around him. This is made more dangerous by the fact that dogs are most contagious during the incubation period before they start exhibiting symptoms.

How Long Are Dogs Infected With Dog Flu Contagious? The incubation period of canine influenza is approximately 2 to 4 days from initial exposure to the dog flu virus. Viral shedding starts to decrease after the fourth day, but dogs with H3N8 remain contagious for up to 10 days after exposure, and dogs with H3N2 remain contagious for up to 26 days. Most vets recommend isolating dogs with H3N2 for at least 21 days to reduce the risk of transmission.

Symptoms of Dog Flu So, how do you know if your pup has dog flu? There are several symptoms all owners should be aware of. Dog flu cases range from mild to severe, and unlike human influenzas, are not seasonal. Keep an eye out for the following symptoms year round: Coughing (both moist and dry) Sneezing Nasal discharge Purulent nasal discharge Runny eyes Fever Lethargy Difficulty breathing

Dog flu symptoms resemble kennel cough symptoms, which is also an illness you should talk to your veterinarian about as soon as you notice symptoms.

Treating Dog Flu The canine influenza virus requires the attention of a veterinarian. In some states, vets are required to report cases of canine influenza to the government to help monitor the spread of the disease. There is no cure for dog flu. Treatment is supportive, and your veterinarian can advise you on the best ways to keep your dog comfortable during his illness and recovery. Some dogs may require supportive care, such as fluids, to aid their recovery, as well as nonsteroidal anti-inflammatory medications to reduce fevers. Your vet will help you come up with a nutritional plan and may prescribe antibiotics to treat secondary bacterial infections.

Preventing Dog Flu The best way to prevent your dog from contracting dog flu is to keep him away from public places or kennels with recently reported cases. If you come into contact with a dog that you suspect has dog flu or has recently been exposed to it, wash your hands, arms, and clothing before touching your own dog. This will reduce the risk of transmission from you to your dog. There are vaccines available for both the H3N8 and H3N2 strains of canine influenza. Your vet may recommend the vaccine based on your lifestyle. For instance, if you live in an area with a high incidence of dog flu or if your dog regularly spends time in kennels or travels to shows around the country, then he could be at an increased risk of contracting canine influenza, and your vet may recommend the vaccine as a precaution.

CANINE LEPTOSPIROSIS: REDUCING THE RISK Leptospirosis, often referred to as “lepto”, is a disease caused by infection with numerous different serovars of bacteria in the genus Leptospira.

Excerpts from AKC.org

The goal of this research is to identify the geographic areas of greatest risk for canine leptospirosis.

L epto is a zoonotic Even the thaw of snow or How can we use this disease, affecting humans heavy rains can wash information to best prevent and animals, that is spread contaminated animal urine disease in dogs? Examining through urine- into streams and other bodies over forty thousand test contaminated water, such of water. results during an eight-year as stagnant puddles and Lepto has historically been period in the US, the ponds frequented by considered a disease of rural prevalence of positive test infected wildlife. environments. As the human results varied from year to population grows and urban Outbreaks of leptospirosis year, perhaps reflecting cities expand, however, is this have been reported after variations in a number of dog still accurate? Are there local natural disasters such as and environmental factors, hot spots where lepto occurs floods and hurricanes, such as recent precipitation, with more frequency? Which where large amounts of dogs are at greatest risk for which helps create the standing water serve as a infection or severe disease? hospitable environment in source of contamination. which lepto can spread. 18 Examining the data led to some interesting results:

1 2 3

DOGS NOT YOUNG DOGS SMALL DOGS VACCINATED WERE MORE (LESS THAN FOR LEPTO WERE LIKELY TO BE 14 LB) WERE MORE THAN 20 INFECTED THAN MORE LIKELY TO TIMES MORE OLDER DOGS, BE AFFECTED LIKELY TO BE AND CASES DID THAN LARGER AFFECTED THAN OCCUR IN DOGS DOGS (33-60 LB). DOGS THAT HAD SIX MONTHS OF COMPLETED AN AGE OR APPROPRIATE YOUNGER. LEPTO VACCINATION PROTOCOL.

Positive test results were more prevalent in “ the Midwest and Southwest US. ” WHAT DOES THIS MEAN? The goal is to identify geographic areas, behaviors, and practices in order to successfully reduce the risks of leptospirosis in dogs. KNOW THE RISK FACTORS FOR CANINE LEPTOSPIROSIS SUCH AS DOG AGE, SIZE, SEX, GEOGRAPHICAL LOCATION, AND SEASON.

REDUCE YOUR DOG’S EXPOSURE BY AVOIDING (WHEN PRACTICAL) SLOW MOVING WATER AND PUDDLES – EVEN IN AN URBAN ENVIRONMENT.

WORK WITH YOUR VETERINARIAN TO DETERMINE THE APPROPRIATE LEPTOSPIROSIS PREVENTION STRATEGY FOR YOUR DOG. IF VACCINATION IS RECOMMENDED, START WHEN THE DOG IS YOUNG AND FOLLOW RECOMMENDED PROTOCOLS.

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IN THE NEWS INDUSTRY NEWS & LEGISLATIVE UPDATES WHAT YOU NEED TO KNOW

COURTESY OF HUMANEWATCH.ORG How Anti-Breeder Laws Contribute to Pet Trafficking According to a recent New York Times report, pet shelters are starting to experience an unusual problem: puppy shortages. Across the country, shelters are shuffling dogs from poorer areas in the South to wealthier areas across the North. The trend started after Hurricane Katrina ravaged the Gulf, causing thousands of animals to suddenly become homeless. A few years later, ASPCA launched its famous Sarah McLachlan commercial; suddenly it was fashionable to adopt pets. Adoption may be on the rise, but that doesn’t eliminate public demand for specific breeds. Previously we have written about how in order to meet demand for certain breeds, some shelters buy puppies from breeders at auctions. Now, some shelters are moving dogs around at an alarming rate in hopes of increasing adoption rates and meeting consumer demand. But several challenges have arisen. Transporting shelter dogs across the country can create animal welfare issues. Case in point: Earlier this year, 20 dogs died under the care of ASPCA while the pups were being transported from Mississippi to Wisconsin.

As we suspected, the animals died due to excessive heat exposure. The sad irony of the event is that ASPCA is fully aware of the dangers posed by excessive heat—ASPCA’s website is full of blog posts and printouts advising how to prevent such needless death.

Another risk is the spread of animal sickness. Several states have laws preventing the spread of animal disease, but many shelters have found ways to work around them, according to the Times report. Some rescues have even started importing dogs from halfway across the world. In May, the CDC suspended dog imports from Egypt because several rescue dogs arrived with rabies. The use of tactics such as meeting in the dead of night or meeting in another state to exchange animals in order to skirt the law is not unusual. But why is this even happening? What caused this dog shortage? The Times points to strict spay and neuter laws in wealthier parts of the northern states. Spaying and neutering creates a lack of animals in shelters.

But this is only one part of the story.

A bigger factor may be the state and local laws that have outright banned the sale of dogs and cats at pet stores. Ostensibly, these laws are about combating substandard breeders. But these laws prevent animals from good breeders from being sold at stores. These laws choke off good breeders from being able to provide healthy dogs for the public. If people can’t buy from pet stores, then they’ll go to rescues and shelters. But these operations don’t breed animals. So when the public wants certain breeds, that creates a huge incentive for these groups to bring in dogs from other parts of the country or the world—and potentially cut corners while doing so. Adopting homeless animals is good, but the lobbying from some anti-breeder groups has created problems we are seeing today. There is no mechanism we’re aware of for tracking how many dogs are coming in from Egypt, Thailand, or South Korea. But if the CDC is taking note, then the number isn’t small.

Will any of the groups like HSUS that helped create this issue now try to solve it?

27 News from the South Central Kennel Club Mission Statement: The purpose of the South Central Missouri Kennel Club is to further the advancement of all breeds of purebred dogs, to conduct dog shows, obedience trials, and sanctioned matches under the rules of the American Kennel Club, to bring together those persons interested in the breeding, exhibiting, care, training, welfare, and knowledge of dogs, and to further any activities protecting the interests of dogs, dog breeders, and owners. Mix breed dog participants are also welcome to join in fun activities that AKC is now offering for mix breeds. History: The club has its origins in West Plains, MO, but boasts members not only in Howell County but in Texas and Wright counties as well. We hold weekly sessions in the park, getting together to practice obedience, rally, or agility and to just have some fun and fellowship while sharing tips with each other. Additional activities include our annual Spring Fun Match and the Fall Dog Fun Festival, which have been held in Mtn. Grove. Public festival activities have also included a booth a Heritage Days in West Plains with a drill team and/or agility demonstration, Haunting in the Hollows at Galloway Park in West Plains, showing off the dogs in costume, as well as showing off agility and greeting the public, all with the goal to promote the club's mission: to promote responsible dog ownership. We meet on the fourth Tuesday evening of the month at a restaurant in West Plains. If you are interested in joining the club or have any questions, please do not hesitate to visit out Facebook page at South Central Missouri Kennel Club Public Domain. You may contact our secretary Beth Hardman at (417) 252- 0349 or our President, Pat Culbertson at (417) 252-7423. We hope to see you at our upcoming Spring Fun Match. Spectators are always welcome. Donna Christensen, Treasurer 28 South Central Missouri Kennel Club 29 Editor's Note Hello readers! As I was finishing my second issue of The Kennel Spotlight, I found myself reflecting on the journey I have been on since I accepted the position of editor. There has been a great deal to learn, not only about how to create a magazine, but also about the business of professional dog breeding. I quickly learned how much I have to learn and that If I'm to be a good voice for you, I will never stop learning about this often misunderstood industry. Since this is the February/March issue of the magazine, I also began to think about St. Patrick's Day and how clovers represent good luck and good fortune to those who wear them. This symbol fits perfectly with my feelings as I move forward. I feel extremely lucky to be able to represent professional dog breeders, and I will work diligently to provide educational content that will help you do an even better job than you already do. I am also very lucky to have been in contact with many of you, whether it was through email, telephone, or in person. I am making plans to attend several conferences this spring so that I will be able to meet even more of you. The common denominator with all of you is your commitment to raising healthy, happy dogs, as well as your willingness to help each other. I want to thank everyone who has helped me so far on my journey, but I want to appeal to each of you to reach out to me with pictures of you and your dogs, whether you're at home on the couch, out on the town having fun, or in a competition somewhere. You may feel like what you're doing isn't "newsworthy," but you're wrong! Let's use the magazine as a forum to celebrate you and all of the wonderful things you are doing. In addition, I am always open to suggestions on the type of content you would like to see in upcoming issues. You are the experts, and I'm lucky to be serving you! Mary Rogers

The Kennel Spotlight

Publisher--Bob Hughes (417) 652-7540 [email protected] Editor/Ad Sales--Mary Rogers (417) 847-7834 [email protected] The Kennel Spotlight is published by Southwest Publications, LLC P.O. Box 534, Wheaton, MO 64874 Printing by Print Shop Plus Contributing articles by: AKC, Revival Animal Health, Nestle/Purina Breeder Enthusiast, HumaneWatch.org, The Cavalry Group, and Helen Hegener. Advertise with us! Your ad will reach a nationwide audience of thousands of pet breeders and animal enthusiasts who need your product!