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2019 Media Kit Mission Statement

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2019 Media Kit Mission Statement 2019 MEDIA KIT MISSION STATEMENT Our mission is to bring enjoyment, fulfillment, and inspiration to our readers by celebrating the best of the Southern lifestyle. We inspire creativity in their homes, their kitchens, their gardens, and their personal style. We are relentless champions of our region, and we set the standard for excellence in Southern content regardless of platform or medium. EDITORIAL Southern Living celebrates the essence of life in the South, covering the best in Southern food, home, travel, and style. EDITORIAL MIX PRINT FOOD TRAVEL & CULTURE 36% 19% FAMILY 2% BEAUTY HOME & & STYLE OTHER GARDEN 4% 10% 29% Source: 2018 MediaRadar Inc. 2019 EDITORIAL CALENDAR PRINT ISSUE CLOSE ON SALE JANUARY 10/29/18 12/21/18 Comfort Food FEBRUARY 11/26/18 1/18/19 Baking Issue MARCH 1/2/19 2/22/19 Homes With Soul APRIL 1/28/19 3/22/19 South’s Best MAY 2/25/19 4/19/19 Hospitality Issue JUNE 4/1/19 5/24/19 Outdoor Entertaining JULY 4/29/19 6/21/19 Food Issue/Best of Summer AUGUST 5/28/19 7/19/19 Idea House SEPTEMBER 7/1/19 8/23/19 The Beautiful Issue OCTOBER 7/29/19 9/20/19 Small Town Fall Weekends NOVEMBER 8/26/19 10/18/19 Thanksgiving DECEMBER 9/24/19 11/15/19 White Cake/Christmas All editorial content and programs subject to change. EDITORIAL MIX DIGITAL NEWS FOOD 40% 20% TRAVEL & CULTURE 20% WEDDINGS, HOME & BEAUTY HOLIDAYS & GARDEN & STYLE OCCASIONS 10% 2% 5% OTHER 3% Source: Meredith Corporation 2018 2019 EDITORIAL CALENDAR DIGITAL JANUARY • Big Batch Family Breakfasts • Party-Perfect Super Bowl Menu • Comfort Food FEBRUARY • Chocolate Lover’s Guide • Romantic Trips • Mardi Gras MARCH • South’s Best Awards • Instant Spring Style • Spring Gardening APRIL • Easter Recipes for a Crowd • Home Renovation Tours • Wedding Etiquette 101 MAY • Kentucky Derby • Sun Care Essentials • Family-Friendly Vacation Planner JUNE • Food Awards • How to Throw a Porch Party • Family Reunions All editorial content and programs subject to change. AUDIENCE Southern Living reaches more than 21.6 million people each month— connecting consumers to the region’s rich culture through a variety of platforms. Source: 2018 comScore Multi-Platform//GfK MRI Media + Fusion (09-18/S18) AUDIENCE PRINT RATE BASE: 2.8MM PRINT REACH: 16,081,000 M/F: 22/78 MEDIAN HHI: $70,209 MEDIAN AGE: 54 Delivering National Reach VARYING LEVELS OF CIRCULATION PENETRATION (HIGH TO LOW) Source: MRI Fall 2018; AAM 1H 2018; Nielsen/Claritas SMS AUDIENCE DIGITAL UNIQUE USERS: 7,300,000 M/F: 25/75 MEDIAN HHI: $77,209 40.8MM+ Page Views MEDIAN AGE: 52 Source: comScore October 2018 AUDIENCE SOCIAL Southern Living’s personality shines on social media where our Editors are constantly engaging with consumers. Whether it’s a humorous meme or delicious recipe idea, our audience can’t get enough Southern Living content. FACEBOOK: 3MM INSTAGRAM: 1.3MM TWITTER: 707K PINTEREST: 497K YOUTUBE: 91K SNAPCHAT: SOUTHERN.LIVING As of 12.12.18 AUDIENCE VIDEO In 2018, Southern Living has produced over 4,248 videos, totaling over 426MM video views. 2019 video franchises include: Hey Y’all, BBQ&A and Southern Made. 10 Things Only Southerners Know 18 Southern Places To Visit Before You Die Hummingbird Cake Dolly Parton & Thoughts On Life Rocking Chair Man Southern Grandparents React To Snapchat Source: Mode MARKETING We offer multi-platform solutions that showcase advertisers and create engaging experiences for our consumers. CUSTOM MULTI-PLATFORM PROGRAMS TURNKEY NATIVE CONTENT SOLUTIONS HIGH-IMPACT IN-BOOK AND COVER UNITS CONTEXTUALLY RELEVANT EDITORIAL CONTENT SOCIAL, VIDEO AND E-MAIL MARKETING PROGRAMS EVENTS/EXPERIENTIAL RETAIL SOLUTIONS/ACTIVATIONS CUSTOM RESEARCH/INSIGHTS BRAND EXTENSIONS SOUTHERN LIVING COLLECTION AT 1-800-FLOWERS SOUTHERN LIVING CUSTOM BUILDER PROGRAM SOUTHERN LIVING DESIGNER NETWORK SOUTHERN LIVING HOME COLLECTION AT DILLARD’S SOUTHERN LIVING HOTEL COLLECTION SOUTHERN LIVING STORES SOUTHERN LIVING PLANT COLLECTION GREAT AMERICAN COOKIE – Southern Living Test Kitchen Approved Recipes PERFECT FIT MEALS – Southern Living Kitchen Ready-To-Eat Meals SPECS SPECS RATE CARD COVERS PUBLISHING CALENDAR 2ND COVER 3RD COVER BACK COVER MONTH AD CLOSE ON-SALE $333,400 $305,600 $361,200 January 10/29/18 12/21/18 February 11/26/18 1/18/19 March 1/2/19 2/22/19 FULL RUN / 4-COLOR CIRC. BASE FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE April 1/28/19 3/22/19 4-color $277,800 $213,000 $173,700 $ 125,100 May 2/25/19 4/19/19 June 4/1/19 5/24/19 July 4/29/19 6/21/19 REGIONAL EDITIONS CPM TABLE / 4-COLOR August 5/28/19 7/19/19 CIRC. BASE FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE September 7/1/19 8/23/19 100,000 $26,030 $19,960 $16,270 $11,720 October 7/29/19 9/20/19 Add'l per M 153.30 117.50 95.90 69.00 November 8/26/19 10/18/19 250,000 $49,030 $37,590 $30,650 $22,070 December 9/24/19 11/15/19 Add'l per M 127.70 97.90 79.80 57.40 500,000 $80,950 $62,060 $50,610 $36,430 Add'l per M 106.00 81.30 66.20 47.70 PRINT AD SPECIFICATIONS 1,000,000 $133,940 $102,690 $83,730 $62,280 MEREDITH.COM/AD-SPECS Add'l per M 100.20 76.80 62.70 45.10 1,500,000 $184,040 $141,100 $115,060 $82,830 FOR FULL SPECS, PLEASE REFER TO Add'l per M 98.00 75.10 61.30 44.10 http://www.meredith.com/sites/default/files/SouthernLiving_8x10.5.pdf State or regional editions include some circulation from adjacent states RATEBASES Full Run 2,800,000 Alabama 141,000 Arkansas* 238,000 Florida 255,000 Georgia 230,000 Mid-Atlantic** 353,000 Mississippi 72,000 Midwest States*** 302,000 North Carolina 241,000 South Carolina 144,000 Tennessee 158,000 Texas 338,000 * Includes MO, OK, LA ** Includes VA, MD, DE, D.C., PA, NJ, NY *** Includes OH, IL, MI, WI, IN, KY, WV HOW TO FIGURE MULTIPLE STATES Advertisers who run the same Example: Tennessee and Arkansas editions, Full Page 4-color buy: ad (same configuration) in multiple state editions use Total Circulation: 396,000 CPM table to calculate the First 250,000 Cost: $49,030 rate. State edition circulations are not guaranteed and are to 146,000 at $122.50 per M: $18,644 be used only as a basis for Total Cost: $67,674 determining rates. These rates and all advertising transactions are subject to the 2019 Advertising Terms and Conditions of Meredith Corporation. Circulation includes the print and digital editions of the Magazine. Qualified full-run advertisements will run in both editions. See MAGAZINE ADVERTISING TERMS AND CONDITIONS for additional information including opt-out and upgrade options. SPECS TRAVEL PLANNER RATE CARD FREQUENCY 1X 3-5X 6-8X 9-11X 12X All State Editions (2,472K circ) $17,920 $17,203 $16,486 $15,680 $14,963 Southwest (576K circ) $6520 $6259 $5998 $5705 $5444 (TX, AR) South Central (673K circ) $7057 $6774 $6492 $6174 $5892 (AL, TN, OH, ID, IL, MI, WI, WV, KY) Mid-Atlantic (594K circ) $6520 $6259 $5998 $5705 $5444 (NC, VA, MD, DE, D.C., PA, NJ, NY) South Atlantic (629K circ) $6733 $6464 $6194 $5892 $5622 (FL, GA, SC) • Frequency discount based on insertions within 12-month period • Six (6) 4” ads per page TRAVEL PLANNER CPM TABLE HOW TO FIGURE MULTIPLE STATES 600,000 circ $6,520 Example: Southwest and South Atlantic Add'l per K $7.35 Total Circulation: 1,205,000 1,200,000 circ $10,931 First 1,200,000 Cost: $10,931 Add'l per K $5.89 5,000 at $5.65 per K: $29 Total Cost: $10,960 1,900,000 circ $15,054 Add'l per K $5.01 Minimum purchase of 600k circulation required. Notes: • Regional combinations available using table above. • St ate or regional editions may include circulation from adjacent states. AD SIZE AVAILABLE WIDTH HEIGHT Travel Planner 2.25” 4” All ads must be sent via the Meredith Corporation Ad Portal: HTTPS://MEREDITH.SENDMYAD.COM FILE TYPE: PDF/X1-A ONLY All color must by CMYK. No spot colors. Images must be 300 dpi. No LZW compression. Do not embed ICC profiles or any other type of color management. Colored text should be a minimum of 9 pts. / TECHNICAL QUESTIONS / [email protected] / 515.284.3210 SPECS TRAVEL PLANNER ADS DIMENSIONS / SPECIFICATIONS AD SIZES TRIM BLEED Travel Planner 2.25" x 4" n/a FILE TYPE: PDF/X-1A ONLY 4" Build ad document to the actual ad size. Do not bleed anything or include ( NO BLEED / any crop/registration marks. NO CROP MARKS ) All color must by CMYK. No spot colors. Images must be 300 dpi. No LZW compression. Do not embed ICC profiles or any other type of color management. Colored text should be a minimum of 9 pts. A complete PDF Guide, which includes step-by-step instructions on how to build files, can be found at meredith.com/ad-specs All ads must be sent via the Meredith Corporation Ad Portal: HTTPS://MEREDITH.SENDMYAD.COM 2.25" (NO BLEED / NO CROP MARKS) 1. Go to https://meredith.sendmyad.com • “This Ad has Serious Errors” 2. Sign in or create your new account under This means that the file did not pass preflight. If this “First Time User?” happens you can not continue.
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