IDSA 2015 International Conference & Education Symposium Seattle, August 19–22, 2015 Sponsorship Opportunities Industrial Designers Society of America 555 Grove St., Suite 200 Herndon, VA 20170 703.707.6000; FAX: 703.787.8501 Contact: Katrina Kona, [email protected] Welcome to the Future of the Future Imagine this: It is the third week of August 2015 in the midst of a brilliant Pacific Northwest summer. Hundreds of designers from around the world have gathered in Seattle for the IDSA conference, and you are one of them. The city feels alive–a cauldron where the arts, architecture, digital innovations, creativity, music, biotechnology, maker culture, sustainability, multiculturalism, entrepreneurial energy and Surya Vanka, IDSA citizenship engagement are coming together in a potent mix. Not only IDSA 2015 International are you inspired by the most transformative ideas in design, but you Conference Chair also collaborate with fellow designers to tackle some of the world’s most wicked design problems. Four stimulating days later, you have devised breakthrough approaches for these epic challenges, and while doing so, you have also prototyped the new ways that design will be practiced in the 21st century. You have been the butterfly effect that has sparked the transformation of design. We all know that there has never been a better a time to be a designer, nor as much opportunity to make a big impact. As the world can make increasingly powerful products and services and can make them ever faster, the new business challenge is to know what to make, and how to suit these offerings to people’s lives. It is not surprising that human-centered design thinking is gaining wide acceptance in business. It is equally unsurprising that professionals from other disciplines 2 For more information, contact: Katrina Kona at 703.707.6000 x100; [email protected]; www.idsa.org rev. 06.15.15 Welcome to the Future of the Future are flocking to design, augmenting their business or engineering ever has.” A decade from now, you will remember how the 21st Century backgrounds with design skills, and embarking on exciting design Design Revolution began in Seattle the third week of August 2015. And careers. The best designers too are furiously reinventing themselves how you reinvented design and how you reinvented your design career. to remain relevant by becoming more agile, entrepreneurial, and data Imagine that. n driven. This quickly changing context begs important questions about the future of design and designers. What will 21st century design look like? How will successful 21st century design careers be built? What will be part of a 21st century design toolbox? Now more than ever, we —Surya Vanka, IDSA 2015 International Conference Chair need bring together the talents and experience of the global design community to figure these questions out, take stewardship of our Follow the conference on Twitter at #IDSASeattle15. discipline, and work as one to invent a great future. In 2015, IDSA celebrates a half century of achievement, and this Surya Vanka will chair the 50th Anniversary Conference of Industrial milestone offers the fitting moment to begin reshaping design for the Designers Society of America (IDSA) August 19 –22, 2015 in Seattle. The next half century. Join us in August as we tap into your talents and into theme of the conference is “The Future of the Future: The Next 50 Years.” the frontier spirit of Seattle for this bold and important project. We are Vanka is a designer, corporate design leader, design educator and author. working hard to create once-in-a-lifetime experience for you in a city that He has worked at Microsoft for 15 years, most recently as director of has one of the world’s most vibrant design communities. Immersed in this user experience. Prior to this, he was a tenured professor of design at the community, you will be engaged each day in: Sharing and Connecting. University of Illinois at Urbana-Champaign and a fellow at the prestigious Doing and Making. Celebrating the Past and Building the Future. Center for Advanced Study. He has authored two books on design and Margaret Mead said, “Never underestimate the power of a few several publications, has lectured on design in more than 20 countries, committed people to change the world. Indeed, it is the only thing that and has been awarded several industry awards. For more information, contact: Katrina Kona at 703.707.6000 x100; [email protected]; www.idsa.org rev. 06.15.15 3 2015 IDSA International Conference Sponsorship Opportunities Seattle 2015 IDSA’s International Conferences are always action-packed and filled with Reach inspiration, imagination, design excellence, great speakers and fantastic networking opportunities. A 50th Anniversary only comes around once though, and for 2015 IDSA will be culminating a year of celebration with the most exciting International Conference yet. Over 800 design professionals, educators, students and visionaries, are anticipated to attend The Future of the Future: The Next 50 Years in Seattle. From the keynotes to a Design Hackathon, breakouts to off sites, attendees will experience the best of Seattle and the design world com- bined over four incredible days. The stage is set for attendees and vendors The International Conference welcomes attendees from countries all over the world including: alike to make meaningful personal connections at networking events and Australia France Mexico Spain parties, build new relationships and deepen existing ones with exhibitors 16% Brazil 12% Germany Netherlands Sweden EducatorsCanada Entry LevelHong Kong New Zealand Taiwan and sponsors, and gain valuable information from the best in the field (1-5 Years) 80% Chile India Norway Turkey about the future of design practice and what it means for their careers. 70% China Ireland11% Singapore60% United Kingdom Other Buisness Denmark Japan South50% Korea United States Beyond the main conference sessions, The Education Symposium lead Professionals by IDSA Education Vice President Ayse Birsel, IDSA at its helm will be an 40% amazing opportunity to experience the future of design education with ATTENDEE 7% 30% Mid Level 20% outstanding education presentations. Educators from across the globe will PROFILE 16% 12% Educators 10% Entry Level share their insight and expertise with rapt audiences. 5% 0% Students (1-5Computer Years) DrawingHardware TabletsNew SourcesOther of FundingRapid PrototypingMaterials Equipment Manufacturing 80% What would an IDSA conference be without parties, networking and 49% Senior Designer, Design Manager, 70% off-site excursions? And, what better place for the portfolio review, studioHead of Consultancy 16% 12% 11% tours and exciting one-of-a-kind experiences than Seattle, home of 60% Educators Entry Level Other Buisness Amazon, Microsoft, Google and a wellspring of cutting-edge(1-5 Years) design firms 80% 50% 70% Professionals and design talent! From the Opening Night Party and Portfolio Review to 11% 60% 40% Other Buisness the Chapter and Sections Party, IDEA Ceremony and Closing Night Party, 50% Professionals ATTENDEE 30% conference attendees will be inspired, awed and bask in the camaraderie 40% 7% 20% and networking opportunities! ATTENDEE 7% 30% PROFILE Mid Level Mid Level 20% PROFILE 10% The Future of the Future: The Next 50 Years is on track to be the premier 10% 5% 5% design event of the year and beyond with more ground-breaking speakers 0% 62% 0% Students Computer DrawingHardware TabletsNew SourcesOther of FundingRapid PrototypingMaterials Equipment Manufacturing Students Computer DrawingHardware TabletsNew SourcesOther of FundingRapid PrototypingMaterials Equipment Manufacturing and studio tours as some of the49% hottest companies in Seattle, and a foun- tain of information about the lastSenior 50 Designer,years of Design design Manager, achievement, design 49% Head of Consultancy today and building a design centric future. IT is THE place to be in 2015 Senior Designer, Design Manager, Head of Consultancy 16% 12% and THE place to reach the heart of the design community. Educators Entry Level (1-5 Years) 80% 70% 11% 60% Other Buisness 50% Professionals 62% 73% 40% ATTENDEE 7% 30% PROFILE Mid Level 20% 62% of conference attendees are more likely to 73% of conference attendees are decision mak- 10% work with or purchase from a company if they ers with respect to purchasing goods or services 5% 0% have a presence at an IDSA conference as a for their company sponsor, exhibitor or advertiser 62% Students Computer DrawingHardware TabletsNew SourcesOther of FundingRapid PrototypingMaterials Equipment Manufacturing 49% Senior Designer, Design Manager, Head of Consultancy 73% 4 For more information, contact: Katrina Kona at 703.707.6000 x100; [email protected]; www.idsa.org rev. 01.21.15 62% 73% 73% Sponsorship Categories & Benefits A wide variety of promotional opportunities are available to keep your company’s name front and center in the minds of conference attendees, before, during and after their conference experience. Select from our ex- clusive Diamond, Platinum, Gold, Silver, Bronze and Supporter packages, or pick out an advertising opportunity or exhibit space! Whether you’re looking for an exclusive event sponsorship, technology sponsorship, networking or advertising opportunity, we have a number of packages available that are built to fit your branding needs. Pick one or a combination of sponsorships, or propose your own idea. We can also create custom packages to get you to your desired level! The chart below outlines