DOCSLIB.ORG

IDSA International Design Conference 2017 Design IS Business August

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
IDSA International Design Conference 2017 Design IS Business August IDSA International August 16–19, 2017 Design Conference 2017 Atlanta Marriott Marquis Design IS Business IDSA.org @IDSA #IDSA17Atlanta Connect at the IDSA International Design Conference 2017 Design IS Business From 1965 to present, IDSA hosts an annual International Design Conference to advance the profession by bringing together some of the biggest names and brightest minds in industrial design and related fields. A key mission of IDSA is community—creating environments that foster engagement, networking and knowledge exchange. IDSA International Design Conference do just that by offering one-on-one interaction with designers from around the world; leading speakers and sessions; and dynamic activities such as design studio tours, Career Centers and workshops. The International Design Conference coincides with the annual International Design Excellence Awards (IDEA) Ceremony & Gala and also features the IDSA/Eastman Education Symposium and the IDSA Awards, which include inductions to the IDSA Academy of Fellows. Learn more by visiting IDSA.org, and connect via @IDSA on Twitter; Industrial Designers Society of America on LinkedIn and Facebook; and @IDSAdesign on Instagram. IDSA International Design Conference 2017 3 Attendee Demographics Recent International Design Conference Total Registration 12% 11% Young 854 Other Business Professional 854 Professional 7% 801 Mid-level 754 699 Professional 674 664 664 16% 642 650 627 Educator 620 5% 587 607 Average* Student540 541 Number of ATTENDEE 497 Attendees PROFILE453 49% 1999 2000 2001 2002 2003Senior Designer,2004 2005Design Manager,2006 2008 2009 2011 2012 2013 2014 2015 2016 Head of Consultancy 2010 International Design Conference Attendee Countries 2014–2016 Australia Canada Finland Hong Kong Japan New Zealand Sweden Turkey Belgium Chile France India Mexico South Korea Switzerland United Kingdom Brazil China Germany Ireland Netherlands Spain Taiwan United States of America IDSA International Design Conference 2017 4 84 15 Previous Conference Locations & Themes 10 67 *83 99 13 89 *74 * 91 01 94 12 68 86 70 88 16 03 65 * 76 *66 92 * 07 * 78 75 *69 79 85 87 97 02 05 04 71 77 90 95 81 73 98 08 93 17 06 14 00 11 82 80 96 09 YEAR LOCATION THEME 1965 Oakbrook, IL Design For Industry 1966 San Francisco, CA The Thinking Season 72 YEAR LOCATION THEME 1967 Montreal, CN In conjunction with Expo 67 1993 Atlanta, GA Atlanta93 1968 Lake Geneva, WI Contradictions 1994 Detroit, MI What Drives Design 1969 Washington, DC Do you remember the theme? 1995 Santa Fe, NM Alternative Realities 1970 Pocono, PA Do you remember the theme? 1996 Orlando, FL Worldesign96 1971 Gilbertsville, KY Kentucky Dam Village and You 1997 Washington, DC Blurring Boundaries 1972 Mexico City, MX Design in Americas 1998 San Diego, CA Why Design 1973 San Diego, CA Interface73 1999 Chicago, IL Chicago99 Reflection:Projection 1974 Boston, MA Do you remember the theme? 2000 New Orleans, LA Design Gumbo 1975 Aspen, CO Joint with Aspen Design Conference 2001 Boston, MA Designing Your Life 1976 Philadelphia, PA Evolution/Revolution 2002 Monterey, CA Kaleidoscope 02 1977 Lake Barkley, KY Patterns: The Sense of Design 2003 NYC, NY What is Cool 1978 Asimilar, CA Thrival: Beyond Survival 2004 Pasadena, CA Utopian Realities 1979 Washington, DC Gross National Product 2005 Washington, DC ReACTION: Rethinking Design 1980 San Antonio, TX Missions for the Real World 1981 Los Angeles, CA Do you remember the theme? 2006 Austin, TX Elements of Change 1982 Orlando, FL Infotainment 2007 San Francisco, CA CONNECTING’07 1983 Chicago, IL Chicago83 2008 Phoenix, AZ Polar Opposites 1984 Seattle, WA Seattle84 2009 Miami, FL Project Infusion 1985 Washington, DC Worldesign85 2010 Portland, OR DIY 1986 Evanston, IL Forms of Design 2011 New Orleans, LA Community 1987 Monterey, CA Influences of Design 2012 Boston, MA The Future Is … 1988 New York, NY Worldesign88 2013 Chicago, IL Breaking the Rules 1989 Minneapolis, MN Minneapolis89 2014 Austin, TX The Exchange 1990 Santa Barbara, CA Strategy of Design 2015 Seattle, WA Future of the Future 1991 Boston, MA Revolution/Evolution 2016 Detroit, MI Making Things Happen 1992 San Francisco, CA Worldesign92 2017 Atlanta, GA Design IS Business IDSA International Design Conference 2017 5 Previous Conference Attending Companies 24 Seven, Inc. Corning Inc. Honeywell Moleskine Stuff Creators # 3D Divas Cretoy Co Ltd. Human Spark Mormedi Sundberg Ferar 3M Crown Equipment Corp. I IBM Design Motorola Mobility Syracuse University 4Moms D d:e Igloo Products Corp Motorola Solutions T Target Corp. A A. Zahner Co. Daedalus IN2 Innovation MTI Baths Taxa Inc. Adri Design, LLC Dallas Lighthouse for the Blind Industrial Brand Munro & Associates TEAGUE Airbus Defense and Space Dan Nichols Design Industry N Nanjing Forestry University TEAMS Design USA Inc. Alex Werbickas Design Dassault Systemes ingomar&ingomar National Cheng Kung University Techronic Design ALLJACK Co., Ltd. DEKA Research and Development InReality Nestle Purina Petcare Co. Tennant Co. Allure Energy Corp. Interior Design Media Newell Rubbermaid Texas Instruments Education Altair Thinklabs Dell, Inc. International Housewares Ass. Newry Corp Technology Ames True Temper Design Concepts, Inc Intersection-Inc. Nike, Inc. Textron Aviation Ammunition Design Learning Network Iowa State University Nissan Motor Lt. The Clorox Co. Ampacet Corp. DMI J Jarden Consumer Solutions Noble Plastics Inc. The Coca-Cola Co. Arizona State University Design Partners Jiangsu Hengtai Electronics Nokia Design The Dow Chemical Co. Art Center College of Design D’NA Co. JMRead Design LLC NONOBJECT The Foundry Artika for Living Dow Chemical JSJ Productions, Inc. North Carolina State University The Henry Ford Asahi Kasei Plastics E E Business International K Kaalo Experience Design Northern Engraving Corp. The Honest Co. ASTRO Studios Eastman Chemical Co. Kaleidoscope O O-I The National Folk Museum of Korea Auburn University Eastman Innovation Lab Kansas State University Onehundred The Ohio State University Autodesk Ecojun Co. Key Tech Orbiting Creative, LLC The Raymond Corp. Avon Protection Systems ELEVEN, LLC Kickstarter P Pantone Toter B Banner & Witcoff EMD Chemicals King Fahd University Paoli Touch of Modern Bassett & Partners Emergent Systems Kohler Pensa Tres Design Group, Inc BD Medical Emerson Krayer Pete Walters Innovation Trident Design LLC Beijing Institute of Technology Emily Carr University of Art and L Lakeland Mold Peterbilt Motors Co. Trimax Berry Plastics Design Center Design Lawrence Technological University Pfizer Inc. Trinity Valley School Birsel + Seck LLC ENFOQUE design, Inc Legrand North America Philadelphia University TTi Floorcare BlackHagen Design, Inc. Escalade Sports lenartstudios LLC PillPack TTI Group North America Blueberry Essential Lextant Ping Golf Tupperware Worldwide BMW Group DesignworksUSA Ethicon Endo-Surgery LG Electronics Pip Tompkin Studio U UBER Creative Ltd BOXX EuroPro Loughborough University Plastics News Umbach Consulting Group Bresslergroup, Inc. Evenflo LUMIUM Po Campo University of Cincinnati Briggs & Stratton F Fahrenheit Design LUNAR PolyOne Corp. University of Houston Brigham Young University Farm Design, Inc. Luxion / KeyShot Potomac Events University of Illinois - Chicago Brooks Stevens Inc. FES Contract Manufacturing LzLabs / Zurich Pratt Institute University of Illinois - Urbana/ BSH Home Appliances FiftyThree, Inc. M M3 Design, Inc. Priority Designs Champaign Bucknell University Fluke Corp Make Shift atx Procter & Gamble University of Notre Dame C California College of the Arts Foley & Lardner LLP Manchester Metropolitan University Proto Labs University of Oregon California State University - Ford Motor Co. Mars Chocolate NA Prototype Solutions Group University of Texas at Austin Long Beach Formation Design Group Material ConneXion Purdue University University of Utah Caprock Manufacturing Formed Plastics Mauro New Media R Radius Product Develop. University of Washington Carleton University Freetech Plastics, Inc. Mayo Clinic Center for Innovation RC Grace LLC University of Notre Dame Carnegie Mellon University frog design Medela re:3D Upstream Thinking CedarWorks G GE Appliances Metropolitan State University RKS Design, Inc V Venturetech Celanese GE Healthcare of Denver RMIT University VHA Cessna Aircraft Co. Generac Michael Graves Design Group S Samsung Design America Virginia Tech Chrysler Georgia Institute of Technology Microsoft Corp. San Francisco State University Vitas CL Design; 24 Seven Georgia Tech Research Institute Milliken & Co. San Jose State University W Wacom Technology College for Creative Studies Georgia-Pacific Consumer Milwaukee Electric Tool SCAD Webb deVlam Columbia College Chicago Products MIAD SC Johnson & Son, Inc. West Virginia University Columbus College of Art & Design German Aerospace Center Milwaukee Tool School Outfitters Weyerhaeuser Columbus Dispatcher GinnDesign, LLC MindFlow Design Selic Industriedesign Whipsaw, Inc Comcast Go Pro Minimal Sentier Strategic Resources Woodring Design Common Motor Collective H Hagie Manufacturing Co. Mixer Group Design Skullcandy World Design Organization Continuum Hamilton Beach/Proctor-Silex Model Solution Co. Ltd. Smallhouse Models Woodtronics Design Conwed Global Netting Solutions Hewlett-Packard Models Plus Inc. SmartShape Design Y Y Studios Copesetic Inc Hitachi America, Ltd. Modern Edge solidThinking, Inc Yeh IDeology Core77 Hitachi Data Systems Moen, Inc Stand2Learn LLC IDSA International Design Conference 2017 6 Come Get Creative. Come Get Crazy. Come Get Excited.
Load more

Recommended publications
  • Urging All of Us to Open Our Minds and Hearts So That We Can Know Beyond
    CHAPTER 1 HOLISTIC READING We have left the land and embarked. We have burned our bridges behind us- indeed we have gone farther and destroyed the land behind us. Now, little ship, look out! Beside you is the ocean: to be sure, it does not always roar, and at times it lies spread out like silk and gold and reveries of graciousness. But hours will come when you realize that it is infinite and that there is nothing more awesome than infinity... Oh, the poor bird that felt free now strikes the walls of this cage! Woe, when you feel homesick for the land as if it had offered more freedom- and there is no longer any ―land.‖ - Nietzsche Each man‘s life represents a road toward himself, an attempt at such a road, the intimation of a path. No man has ever been entirely and completely himself. Yet each one strives to become that- one in an awkward, the other in a more intelligent way, each as best he can. Each man carries the vestiges of his birth- the slime and eggshells of his primeval past-… to the end of his days... Each represents a gamble on the part of nature in creation of the human. We all share the same origin, our mothers; all of us come in at the same door. But each of us- experiments of the depths- strives toward his own destiny. We can understand one another; but each is able to interpret himself alone. – Herman Hesse 1 In this chapter I suggest a new method of reading, which I call “holistic reading.” Building on the spiritual model of the Self offered by Jiddu Krishnamurti and the psychological model of “self” offered by Dr.
    [Show full text]
  • Policy Measures Taken Against the Spread and Impact of the Coronavirus – 28 May 2020
    EUROPEAN COMMISSION DIRECTORATE GENERAL ECONOMIC AND FINANCIAL AFFAIRS Policy measures taken against the spread and impact of the coronavirus – 28 May 2020 The table provides a comprehensive overview of measures announced or taken in the Member States so far. The measures (which are not exhaustive) outlined here are happening in a fast changing environment and are subject to being changed and updated/amended. As high uncertainty continues to surround the outcome of the crisis, the final outturns in terms of costings may differ. The policy measures are classified in the table below according to the following categories: (i) expenditure measures, (ii) tax measures, (iii) sectorial, regional, or measures other than fiscal, (iv) any other measures. The recording does not prejudge decisions to be taken by national statistical authorities and Eurostat on the statistical recording of measures taken in response to the COVID-19 crisis. Regular updates of this table will be available here: https://ec.europa.eu/info/live-work-travel-eu/health/coronavirus-response/jobs-and-economy- during-coronavirus-pandemic_en Member Type of measure State (very briefly describe the measures taken and their estimated budgetary impact) BE • Expenditure measures - Increased flexibility is applied in the execution of public contracts if difficulties are linked to COVID-19. No sanctions or fines will be imposed for not respecting the agreed deadline. - Federal provision to cover additional costs (healthcare, repatriation of Belgian citizens, etc.) has been adopted (EUR 2 billion). • Tax measures (up to 30/06/2020) - Tax deferrals have been made easier in case of financial difficulties linked to Coronavirus both for companies and the self-employed (applicable to social contributions, payroll taxes, VAT, personal and corporate income taxes).
    [Show full text]
  • Jane Gilmer Landers
    JANE GILMER LANDERS Department of History, PMB 351802 Vanderbilt University Nashville, TN 37235-1802 [email protected]; http://as.vanderbilt.edu/history/bio/jane-landers PROFESSIONAL POSITIONS: Gertrude Conaway Vanderbilt Professor of History, 2011- Director, Initiative for the Study of Slave Societies, Vanderbilt University, 2019- Professor of History, 2010; Associate Professor, 1999; Assistant Professor, 1992 Director, Slave Societies Digital Archive, Vanderbilt University, 2003- Grants Officer, Vanderbilt International Office, Vanderbilt University, 2006-2007 Associate Dean, College of Arts & Science, Vanderbilt University, 2001-2004 Interim Director, Study Abroad Office, Vanderbilt University, 2001-2002 Director, Center for Latin American Studies, Vanderbilt University, 2000-02; 2011-12 National Director, History Teaching Alliance, 1988-1991; Adjunct Assistant Professor, Department of History, University of Florida, 1988-1991 EDUCATION: University of Florida, Ph.D. Latin American Colonial History, 1988; University of Miami, M.A. Inter- American Studies, 1974; B.A. Hispanic American Studies, 1968 cum laude HONORS and AWARDS: Distinguished Scholar in African Diaspora Studies Award, Tennessee State University, 2019 Alumni Education Award, Vanderbilt University, 2019 Caroline P. Rosseter Award for Outstanding Woman in Florida History, Florida Historical Society, 2018 Graduate Mentoring Award, College of Arts & Sciences, Vanderbilt University, 2016 Member, International Scientific Committee of the UNESCO Slave Route Project,
    [Show full text]
  • 2019Overview
    2019 Overview Contact List Content Contacts Contact Information KakenhiKakenhi (P.18).(P.18). CollaborativeCollaborative ResearchResearch PromotionPromotion (P.20)/(P.20)/ Industry-Government-Industry-Government- PlanningPlanning Division,Division, [email protected]@nii.ac.jp AcademiaAcademia CollaborationCollaboration (P.22)/(P.22)/ AcademicAcademic GuidanceGuidance byby ResearchersResearchers (P.23)(P.23) Ofce for Social Collaboration, Collaboration Support Team PlanningPlanning Division,Division, OfceOfce tortor SocialSocial IntellectualIntellectual PropertyProperty (P.21)(P.21) [email protected][email protected] Collaboration, Big Project and Intellectual Property Team TopSETopSE (P.23)(P.23) GRACE Center [email protected]@topse.jp InternationalInternational ExchangeExchange (MOU)(MOU) (P.24)/(P.24)/ PlanningPlanning Division,Division, InternationalInternational AffairsAffairs andand EducationEducation [email protected]@nii.ac.jp (NII(NII InternationalInternational InternshipInternship Program)Program) (P.25)(P.25) SupportSupport TeamTeam InternationalInternational ExchangeExchange (NII(NII ShonanShonan Meeting)Meeting) (P.26)(P.26) NII Shonan Meeting Administrative Ofce [email protected]@nii.ac.jp InternationalInternational ExchangeExchange (DAAD/JFLI)(DAAD/JFLI) (P.27)(P.27) PlanningPlanning Division,Division, InternationalInternational AffairsAffairs andand EducationEducation SupportSupport TeamTeam [email protected]@nii.ac.jp Graduate Education (P.28) PlanningPlanning Division,Division,
    [Show full text]
  • Policy Measures Taken Against the Spread and Impact of the Coronavirus – 14 May 2020
    EUROPEAN COMMISSION DIRECTORATE GENERAL ECONOMIC AND FINANCIAL AFFAIRS Policy measures taken against the spread and impact of the coronavirus – 14 May 2020 The table provides a comprehensive overview of measures announced or taken in the Member States so far. The measures (which are not exhaustive) outlined here are happening in a fast changing environment and are subject to being changed and updated/amended. As high uncertainty continues to surround the outcome of the crisis, the final outturns in terms of costings may differ. The policy measures are classified in the table below according to the following categories: (i) expenditure measures, (ii) tax measures, (iii) sectorial, regional, or measures other than fiscal, (iv) any other measures. The recording does not prejudge decisions to be taken by national statistical authorities and Eurostat on the statistical recording of measures taken in response to the COVID-19 crisis. Member Type of measure State (very briefly describe the measures taken and their estimated budgetary impact) BE • Expenditure measures - Increased flexibility is applied in the execution of public contracts if difficulties are linked to COVID-19. No sanctions or fines will be imposed for not respecting the agreed deadline. - Federal provision to cover additional costs (healthcare, repatriation of Belgian citizens, etc.) has been adopted (EUR 2 bn). • Tax measures (up to 30/06/2020) - Tax deferrals have been made easier in case of financial difficulties linked to Coronavirus both for companies and the self-employed (applicable to social contributions, payroll taxes, VAT, personal and corporate income taxes). They are assumed not to have a deficit-increasing impact in 2020.
    [Show full text]
  • Ppusa-X Event Progra
    P ROGRAM INDEX 06. Fates Warning 08. Crimson Glory 12. Royal Hunt Promoter: 16. Brainstorm Glenn Harveston 18. Sabaton HoS Productions, LLC 28. Pagan’s Mind 30. Orphaned Land Media Director: Deron Blevins 32. Circus Maximus 36. Diablo Swing Orchestra Stage Manager: 38. Mindflow Chris Roy 42. Cage All band interviews were conducted and transcribed by: Greg & Paula Hasbrouck, SI GNING SEssi ONS Milton Mendonca and Bill & Elisabeth Murphy. For the FRIDAY full interviews (including 5:15 - 5:45 pm Circus Maximus interviews with the showcase 6:30 - 7:00 pm Orphaned Land bands!) head on over to 7:45 - 8:15 pm Brainstorm (table 1), Rob Rock (table 2) www.theartofprog.com . 9:15 - 9:45 pm Fates Warning 11:00 - 11:30 pm Diablo Swing Orch. (table 1), Cage (table 2) SATURDAY 4:00 - 4:30 pm Pagan’s Mind (table 1), Mindflow (table 2) 5:40 - 6:10 pm Sabaton PROGRAM LAYOUT/ 7:20 - 7:50 pm Crimson Glory DESIGN BY: 9:00 - 9:30 pm Royal Hunt All signing sessions times are subject to change and/or cancellation at the artists’ availability. WWW.METALAGES.COM Sessions will be held in the outer lobby hallway. Table 1 is located at the far end of the lobby. Table 2 is near the main entrance (same as previous years). PROGRAM PRINTING P ROGP OWER USA F OR UM SPONSORED BY: Join us at the ProgPower USA online forum! If you enjoy the social spirit of our ProgPower USA events, then the forum will be your home away from home.
    [Show full text]
  • At Your Fingertips a Collection of Mhealth Initiatives from the Research-Based Pharmaceutical Industry
    International Federation of Pharmaceutical Manufacturers & Associations Health at your fingertips A collection of mHealth initiatives from the research-based pharmaceutical industry July 2013 International Federation of Pharmaceutical Manufacturers & Associations Health at your fingertips A collection of mHealth initiatives from the research-based pharmaceutical industry July 2013 Foreword Information, communications technological innovations are changing the landscape of disease prevention, diagnosis and control. The widespread availability of mobile technology, including in many of the least developed countries, is an exceptional opportunity to expand the use of mobile phones for health (mHealth). Mobiles are the most rapidly adopted technology in the world. Access to mobile networks has now reached 90% of the world’s population and it is foreseen to have 6.8 billion mobile subscriptions for a world population estimated at 7.1 billion by the end of this year. Mobile applications and services can help raise awareness and induce behavioral changes, empower patients and provide them with solutions to help them better manage their conditions, train and support healthcare professionals, strenghten health systems and facilities, and provide access to services for people who are unable to engage officially with the health system. Successes from pilot projects have shown that mobile applications can support the achievement of the Millennium Development Goals (MDGs) and could play an even more significant goal in the final push to meet the targets agreed in 2000 and the new ones that will be agreed on in 2015. As this report shows, there are several initiatives that use mobile to help improve early infant diagnosis of HIV or, in other cases, adherence to antiretroviral treatment.
    [Show full text]
  • IDSA 2015 International Conference & Education Symposium
    IDSA 2015 International Conference & Education Symposium Seattle, August 19–22, 2015 Sponsorship Opportunities Industrial Designers Society of America 555 Grove St., Suite 200 Herndon, VA 20170 703.707.6000; FAX: 703.787.8501 Contact: Katrina Kona, [email protected] Welcome to the Future of the Future Imagine this: It is the third week of August 2015 in the midst of a brilliant Pacific Northwest summer. Hundreds of designers from around the world have gathered in Seattle for the IDSA conference, and you are one of them. The city feels alive–a cauldron where the arts, architecture, digital innovations, creativity, music, biotechnology, maker culture, sustainability, multiculturalism, entrepreneurial energy and Surya Vanka, IDSA citizenship engagement are coming together in a potent mix. Not only IDSA 2015 International are you inspired by the most transformative ideas in design, but you Conference Chair also collaborate with fellow designers to tackle some of the world’s most wicked design problems. Four stimulating days later, you have devised breakthrough approaches for these epic challenges, and while doing so, you have also prototyped the new ways that design will be practiced in the 21st century. You have been the butterfly effect that has sparked the transformation of design. We all know that there has never been a better a time to be a designer, nor as much opportunity to make a big impact. As the world can make increasingly powerful products and services and can make them ever faster, the new business challenge is to know what to make, and how to suit these offerings to people’s lives.
    [Show full text]
  • Policy Measures Taken Against the Spread and Impact of the Coronavirus – 20 August 2020
    EUROPEAN COMMISSION DIRECTORATE GENERAL ECONOMIC AND FINANCIAL AFFAIRS Policy measures taken against the spread and impact of the coronavirus – 20 August 2020 The table provides a comprehensive overview of measures announced or taken in the Member States so far. The measures (which are not exhaustive) outlined here are happening in a fast changing environment and are subject to being changed and updated/amended. As high uncertainty continues to surround the outcome of the crisis, the final outturns in terms of costings may differ. The policy measures are classified in the table below according to the following categories: (i) expenditure measures, (ii) tax measures, (iii) sectorial, regional, or measures other than fiscal, (iv) any other measures. The recording does not prejudge decisions to be taken by national statistical authorities and Eurostat on the statistical recording of measures taken in response to the COVID-19 crisis. Regular updates of this table will be available here: https://ec.europa.eu/info/live-work-travel-eu/health/coronavirus-response/jobs-and-economy- during-coronavirus-pandemic_en Austria Finland Lithuania Slovenia Belgium France Luxembourg Spain Bulgaria Germany Malta Sweden Croatia Greece The Netherlands Cyprus Hungary Poland Czechia Ireland Portugal Denmark Italy Romania Estonia Latvia Slovakia Member Type of measure State (very briefly describe the measures taken and their estimated budgetary impact) BE Expenditure measures - Increased flexibility is applied in the execution of public contracts if difficulties are linked to COVID-19. No sanctions or fines will be imposed for not respecting the agreed deadline. - Federal provision to cover additional costs (healthcare, repatriation of Belgian citizens, etc.) has been adopted (EUR 2 billion).
    [Show full text]
  • Mindshare: Big Ideas, Big Picture Time for Snack-Filled Tea Breaks
    February 9, 2004 | Advertising Age |S-2 AdAgeSPECIALREPORT MEDIA AGENCY MindShare: Big ideas, big picture time for snack-filled tea breaks. So MindShare Global Media Agency of decided every soul in Britain should stop and take a break—and preferably unwrap a the Year builds on huge KitKat—at precisely 3 p.m. on March 21, 2003. To rally an entire nation behind “Britain’s global Gillette account Biggest Break,” MindShare marshaled most of the U.K. media and an army of WPP By NORMANDY MADDEN companies. U.K. newspapers and magazines and LAUREL WENTZ wrote about leisure time and ran eight-page inserts about taking breaks. There were in- o take over Gillette Co.’s hard-won store promotions, viral e-mails and a text $600 million global media account in messaging campaign on cell phones. early 2003, MindShare crafted a 90-day MindShare media buyers negotiated the Ttransition plan so complex and detailed simultaneous airing of a TV spot on every that it took an entire day just to present it to channel, and convinced a talk radio station to the marketer. stop talking and play music. During those initial three months, “The most exciting thing is that 6.5 million MindShare fully staffed the account with 100 people stopped and had a KitKat,” says Jon people, including country teams in 70 offices Lambert, KitKat marketing manager at Nestle and hubs on four continents, and negotiated Rowntree. “That’s 14% of the population. and placed media for the entire year. Two things made it a success—the creative “It’s the biggest thing globally we’ve idea and getting people to hear it.
    [Show full text]
  • Policy Measures Taken Against the Spread and Impact of the Coronavirus – 7 May 2020
    EUROPEAN COMMISSION DIREC TORATE GEN ERAL ECONOMIC AND FINANCIAL AFFAIRS Policy measures taken against the spread and impact of the coronavirus – 7 May 2020 The table provides a comprehensive overview of measures announced or taken in the Member States so far. The measures (which are not exhaustive) outlined here are happening in a fast changing environment and are subject to being changed and updated/amended. As high uncertainty continues to surround the outcome of the crisis, the final outturns in terms of costings may differ. The policy measures are classified in the table below according to the following categories: (i) expenditure measures, (ii) tax measures, (iii) sectorial, regional, or measures other than fiscal, (iv) any other measures. The recording does not prejudge decisions to be taken by national statistical authorities and Eurostat on the statistical recording of measures taken in response to the COVID-19 crisis. Member Type of measure State (very briefly describe the measures taken and their estimated budgetary impact) BE • Expenditure measures - Increased flexibility will be applied in the execution of public contracts if difficulties are linked to coronavirus. Exemption of sanctions and fines for not respecting the agreed deadline. - Federal provision to cover additional costs (healthcare, repatriation of Belgian citizens, etc.) has been announced (EUR 1 bn). • Tax measures (up to 30/06/2020) - Tax deferrals have been made easier in case of financial difficulties linked to Coronavirus both for companies and the self-employed (applicable to social contributions, VAT, personal and corporate income taxes). They are assumed not to have a deficit-increasing impact in 2020.
    [Show full text]
  • Policy Measures Taken Against the Spread and Impact of the Coronavirus – 17 July 2020
    EUROPEAN COMMISSION DIRECTORATE GENERAL ECONOMIC AND FINANCIAL AFFAIRS Policy measures taken against the spread and impact of the coronavirus – 17 July 2020 The table provides a comprehensive overview of measures announced or taken in the Member States so far. The measures (which are not exhaustive) outlined here are happening in a fast changing environment and are subject to being changed and updated/amended. As high uncertainty continues to surround the outcome of the crisis, the final outturns in terms of costings may differ. The policy measures are classified in the table below according to the following categories: (i) expenditure measures, (ii) tax measures, (iii) sectorial, regional, or measures other than fiscal, (iv) any other measures. The recording does not prejudge decisions to be taken by national statistical authorities and Eurostat on the statistical recording of measures taken in response to the COVID-19 crisis. Regular updates of this table will be available here: https://ec.europa.eu/info/live-work-travel-eu/health/coronavirus-response/jobs-and-economy- during-coronavirus-pandemic_en Austria Finland Lithuania Slovenia Belgium France Luxembourg Spain Bulgaria Germany Malta Sweden Croatia Greece The Netherlands Cyprus Hungary Poland Czechia Ireland Portugal Denmark Italy Romania Estonia Latvia Slovakia Member Type of measure State (very briefly describe the measures taken and their estimated budgetary impact) BE Expenditure measures - Increased flexibility is applied in the execution of public contracts if difficulties are linked to COVID-19. No sanctions or fines will be imposed for not respecting the agreed deadline. - Federal provision to cover additional costs (healthcare, repatriation of Belgian citizens, etc.) has been adopted (EUR 2 billion).
    [Show full text]