IDSA International August 16–19, 2017 Design Conference 2017 Atlanta Marriott Marquis Design IS Business IDSA.org @IDSA #IDSA17Atlanta Connect at the IDSA International Design Conference 2017 Design IS Business From 1965 to present, IDSA hosts an annual International Design Conference to advance the profession by bringing together some of the biggest names and brightest minds in industrial design and related fields. A key mission of IDSA is community—creating environments that foster engagement, networking and knowledge exchange. IDSA International Design Conference do just that by offering one-on-one interaction with designers from around the world; leading speakers and sessions; and dynamic activities such as design studio tours, Career Centers and workshops.

The International Design Conference coincides with the annual International Design Excellence Awards (IDEA) Ceremony & Gala and also features the IDSA/Eastman Education Symposium and the IDSA Awards, which include inductions to the IDSA Academy of Fellows.

Learn more by visiting IDSA.org, and connect via @IDSA on Twitter; Industrial Designers Society of America on LinkedIn and Facebook; and @IDSAdesign on Instagram. IDSA International Design Conference 2017 3

Attendee Demographics Recent International Design Conference Total Registration 12 11 Young 54 Other Business Professional 54 Professional 7 01 Midlevel 754 699 Professional 674 664 664 16 642 650 627 Educator 620 5 57 607 Average Student540 541 umber of ATTEDEE 497 Attendees PRILE453

49 1999 2000 2001 2002 2003Senior Designer,2004 2005Design Manager,2006 200 2009 2011 2012 2013 2014 2015 2016 Head of Consultancy 2010

International Design Conference Attendee Countries 2014–2016

Australia Canada Finland Hong Kong Japan New Zealand Sweden Turkey Chile France India Mexico Switzerland United Kingdom Brazil China Germany Ireland Netherlands Taiwan United States of America IDSA International Design Conference 2017 4

4 15 Previous Conference Locations & Themes

10 67 3 99 13

9 74 91 01 94 12 6 6 70 16 03 65 76 66 92 07 7 75 69 79 5 7 97 02 05 04 71 77 90 95 1

73 9 0 93 17

06 14 00 11 2 0 96

09 YEAR LOCATION THEME 1965 Oakbrook, IL Design For Industry 1966 San Francisco, CA The Thinking Season 72 YEAR LOCATION THEME 1967 Montreal, CN In conjunction with Expo 67 1993 Atlanta, GA Atlanta93 1968 Lake Geneva, WI Contradictions 1994 Detroit, MI What Drives Design 1969 Washington, DC Do you remember the theme? 1995 Santa Fe, NM Alternative Realities 1970 Pocono, PA Do you remember the theme? 1996 Orlando, FL Worldesign96 1971 Gilbertsville, KY Kentucky Dam Village and You 1997 Washington, DC Blurring Boundaries 1972 Mexico City, MX Design in Americas 1998 San Diego, CA Why Design 1973 San Diego, CA Interface73 1999 Chicago, IL Chicago99 Reflection:Projection 1974 Boston, MA Do you remember the theme? 2000 New Orleans, LA Design Gumbo 1975 Aspen, CO Joint with Aspen Design Conference 2001 Boston, MA Designing Your Life 1976 Philadelphia, PA Evolution/Revolution 2002 Monterey, CA Kaleidoscope 02 1977 Lake Barkley, KY Patterns: The Sense of Design 2003 NYC, NY What is Cool 1978 Asimilar, CA Thrival: Beyond Survival 2004 Pasadena, CA Utopian Realities 1979 Washington, DC Gross National Product 2005 Washington, DC ReACTION: Rethinking Design 1980 San Antonio, TX Missions for the Real World 1981 , CA Do you remember the theme? 2006 Austin, TX Elements of Change 1982 Orlando, FL Infotainment 2007 San Francisco, CA CONNECTING’07 1983 Chicago, IL Chicago83 2008 Phoenix, AZ Polar Opposites 1984 Seattle, WA Seattle84 2009 Miami, FL Project Infusion 1985 Washington, DC Worldesign85 2010 Portland, OR DIY 1986 Evanston, IL Forms of Design 2011 New Orleans, LA Community 1987 Monterey, CA Influences of Design 2012 Boston, MA The Future Is … 1988 New York, NY Worldesign88 2013 Chicago, IL Breaking the Rules 1989 Minneapolis, MN Minneapolis89 2014 Austin, TX The Exchange 1990 Santa Barbara, CA Strategy of Design 2015 Seattle, WA Future of the Future 1991 Boston, MA Revolution/Evolution 2016 Detroit, MI Making Things Happen 1992 San Francisco, CA Worldesign92 2017 Atlanta, GA Design IS Business IDSA International Design Conference 2017 5 Previous Conference Attending Companies

24 Seven, Inc. Corning Inc. Honeywell Moleskine Stuff Creators # 3D Divas Cretoy Co Ltd. Human Spark Mormedi Sundberg Ferar 3M Crown Equipment Corp. I IBM Design Motorola Mobility Syracuse University 4Moms D d:e Igloo Products Corp Motorola Solutions T Target Corp. A A. Zahner Co. Daedalus IN2 Innovation MTI Baths Taxa Inc. Adri Design, LLC Dallas Lighthouse for the Blind Industrial Brand Munro & Associates TEAGUE Airbus Defense and Space Dan Nichols Design Industry N Nanjing Forestry University TEAMS Design USA Inc. Alex Werbickas Design Dassault Systemes ingomar&ingomar National Cheng Kung University Techronic Design ALLJACK Co., Ltd. DEKA Research and Development InReality Nestle Purina Petcare Co. Tennant Co. Allure Energy Corp. Interior Design Media Newell Rubbermaid Texas Instruments Education Altair Thinklabs Dell, Inc. International Housewares Ass. Newry Corp Technology Ames True Temper Design Concepts, Inc Intersection-Inc. Nike, Inc. Textron Aviation Ammunition Design Learning Network Iowa State University Nissan Motor Lt. The Clorox Co. Ampacet Corp. DMI J Jarden Consumer Solutions Noble Plastics Inc. The Coca-Cola Co. Arizona State University Design Partners Jiangsu Hengtai Electronics Nokia Design The Dow Chemical Co. Art Center College of Design D’NA Co. JMRead Design LLC NONOBJECT The Foundry Artika for Living Dow Chemical JSJ Productions, Inc. North Carolina State University The Henry Ford Asahi Kasei Plastics E E Business International K Kaalo Experience Design Northern Engraving Corp. The Honest Co. ASTRO Studios Eastman Chemical Co. Kaleidoscope O O-I The National Folk Museum of Korea Auburn University Eastman Innovation Lab Kansas State University Onehundred The Ohio State University Autodesk Ecojun Co. Key Tech Orbiting Creative, LLC The Raymond Corp. Avon Protection Systems ELEVEN, LLC Kickstarter P Pantone Toter B Banner & Witcoff EMD Chemicals King Fahd University Paoli Touch of Modern Bassett & Partners Emergent Systems Kohler Pensa Tres Design Group, Inc BD Medical Emerson Krayer Pete Walters Innovation Trident Design LLC Beijing Institute of Technology Emily Carr University of Art and L Lakeland Mold Peterbilt Motors Co. Trimax Berry Plastics Design Center Design Lawrence Technological University Pfizer Inc. Trinity Valley School Birsel + Seck LLC ENFOQUE design, Inc Legrand Philadelphia University TTi Floorcare BlackHagen Design, Inc. Escalade Sports lenartstudios LLC PillPack TTI Group North America Blueberry Essential Lextant Ping Golf Tupperware Worldwide BMW Group DesignworksUSA Ethicon Endo-Surgery LG Electronics Pip Tompkin Studio U UBER Creative Ltd BOXX EuroPro Loughborough University Plastics News Umbach Consulting Group Bresslergroup, Inc. Evenflo LUMIUM Po Campo University of Cincinnati Briggs & Stratton F Fahrenheit Design LUNAR PolyOne Corp. University of Houston Brigham Young University Farm Design, Inc. Luxion / KeyShot Potomac Events University of Illinois - Chicago Brooks Stevens Inc. FES Contract Manufacturing LzLabs / Zurich Pratt Institute University of Illinois - Urbana/ BSH Home Appliances FiftyThree, Inc. M M3 Design, Inc. Priority Designs Champaign Bucknell University Fluke Corp Make Shift atx Procter & Gamble University of Notre Dame C California College of the Arts Foley & Lardner LLP Manchester Metropolitan University Proto Labs University of Oregon California State University - Ford Motor Co. Mars Chocolate NA Prototype Solutions Group University of Texas at Austin Long Beach Formation Design Group Material ConneXion Purdue University University of Utah Caprock Manufacturing Formed Plastics Mauro New Media R Radius Product Develop. University of Washington Carleton University Freetech Plastics, Inc. Mayo Clinic Center for Innovation RC Grace LLC University of Notre Dame Carnegie Mellon University frog design Medela re:3D Upstream Thinking CedarWorks G GE Appliances Metropolitan State University RKS Design, Inc V Venturetech Celanese GE Healthcare of Denver RMIT University VHA Cessna Aircraft Co. Generac Michael Graves Design Group S Samsung Design America Virginia Tech Chrysler Georgia Institute of Technology Microsoft Corp. San Francisco State University Vitas CL Design; 24 Seven Georgia Tech Research Institute Milliken & Co. San Jose State University W Wacom Technology College for Creative Studies Georgia-Pacific Consumer Milwaukee Electric Tool SCAD Webb deVlam Columbia College Chicago Products MIAD SC Johnson & Son, Inc. West Virginia University Columbus College of Art & Design German Aerospace Center Milwaukee Tool School Outfitters Weyerhaeuser Columbus Dispatcher GinnDesign, LLC Design Selic Industriedesign Whipsaw, Inc Comcast Go Pro Minimal Sentier Strategic Resources Woodring Design Common Motor Collective H Hagie Manufacturing Co. Mixer Group Design Skullcandy World Design Organization Continuum Hamilton Beach/Proctor-Silex Model Solution Co. Ltd. Smallhouse Models Woodtronics Design Conwed Global Netting Solutions Hewlett-Packard Models Plus Inc. SmartShape Design Y Y Studios Copesetic Inc Hitachi America, Ltd. Modern Edge solidThinking, Inc Yeh IDeology Core77 Hitachi Data Systems Moen, Inc Stand2Learn LLC IDSA International Design Conference 2017 6

Come Get Creative.

Come Get Crazy.

Come Get Excited.

Come Get Inspired.

Come Get Good.

Come Get Moving. IDSA International Design Conference 2017 7 Previous Exhibitors Media Exposure 24 Seven Lagoa 3Dprint.com Crain’s Business Plastics News 3M Lakeland Mold 3Dprinting.com Dexigner SAP User ALLJACK LG Electronics Altair Luminaire Carnegie Mellon Today Fast Company Successful Meetings Ampacet Corp. LUNAR Core 77 Form Anvil Luxion / KeyShot Autodesk Material ConneXion Bayer MaterialScience McDonald’s Press Releases and Articles Beyond Design Microsoft Corp. 6.2.16 | 337,368 impressions BlackHägen Design MIT Press Driving Design to Motor City: #IDSADetroit16 is Bould Design Mixer Group #MakingThingsHappen Bridge Design Model Solution 7.9.15 | 175,305 impressions Caprock Manufacturing Models Plus Inc. IDSA Unveils 2015 Winners IDEA Capsule Project Moen Carbon Design Motorola Solutions 8.24.15 IDSA.org College for Creative Newell Rubbermaid Future of the Future Draws Designers from Around the World Studies Objeto Brasil Color Marketing Group Pantone 7.18.15 IDSA.org Columbus College of Performing Arts International Design Conference to Mark IDSA’s 50th Anniversary Art & Design Plastics News Continuum PolyOne GLS Thermoplastic Videos Conwed Global Netting Product Insights Solutions Proto Labs #MakingConnections IDSA International Design Conference Core77 Prototype Solutions Group #IDSADetroit16 Sizzle Reel Craighton Berman Studio Radius Product Develop. Crown RP + M #IDSADetroit16 Panel Featured on Autoline TV Curve Samsung Dassault Systèmes SMART DESIGN #IDSASeattle15 Sizzle Reel SolidWorks SmartShape #IDSASeattle15 The Future of Design Leadership Panel Dell solidThinking Designcraft Spark Design Olga Stella | Detroit City of Design: The Role of Design in Duksung Co. Ltd. Streng Building Detroit’s Future E Business International Sustainable Minds Eastman Chemical Co. Syracuse, College of VPA Moray Callum | Are We Still a Bunch of Car Stylists? Elastomers TEAGUE EMD Chemical TEAMS Design Veronika Scott | Crazy Coat Lady | Empowerment Plan Fahrenheit Design The Foundry Formed Plastics The Raymond Corp. Photos Freetech Plastics Treat & Co. #IDSADetroit16 Flickr Album GE Appliances Tupperware GE Healthcare University of Cincinnati General Foundry Service Wacom Social Media HS Design Webb de Vlam Facebook @IDSA.org IBM Corp. Whipsaw Twitter @IDSA IIT Whirlpool Inventibles Ximedica Instagram @IDSAdesign Jiangsu Hengtai Electronics Yanko Design LinkedIn Industrial Designers Society of America (IDSA) and Plastic Co., Ltd. Yeh IDeology IDSA International Design Conference 2017 8 Past Conference Speakers

Ralph Gilles Chrysler

Mauro Porcini, IDSA PepsiCo.

Veronika Scott Jayson Mayden Syd Mead The Empowerment Plan Accel Partners & Stanford University Design School IDSA International Design Conference 2017 9

Design Leadership Panel | 2015 Conference

Thomas Lockwood, Sean Carney Klaus Kaasgaard Eric Quint, IDSA Nasahn Sheppard, IDSA PhD, IDSA Philips Intuit 3M Design REI Lockwood Resource Dan Harden, IDSA Mauro Porcini, IDSA Ernesto Quinteros, IDSA Whipsaw PepsiCo. Johnson & Johnson

Carole Bilson, IDSA Steve Kaneko, FIDSA Design Management Institute Microsoft

Top Reasons Why You Should Attend

Obtain a better understanding of the unique positioning of New, “8 minute rapid fire” speaking sessions from an assorted industrial design in the growth strategy of corporate business. mix of professionals; never cease to be amazed by the diversity of thoughts and action from this stage. Learn from select Fortune 500 leaders from the stage who truly value and use ID as the foundation of their success. An IDSA first!Bring your kids (5+ year olds) to our Saturday design sessions with speakers from toy/games/play industries. Understand the “business value of design” via handpicked, Also, leverage kid-friendly Atlanta, such as the Georgia Aquarium, stellar, keynote presentations sharing compelling insights and the hands-on Children’s Museum, Olympic Park. unique perspectives. No breakouts, no hassles, no decisions, no missing out on anything. Just Get inspired by the rich engagement of our power keynote OEM show up on day one and go with the flow.Learn, connect and share. creative supply chain panel. The evenings will be equally magical and transformational! Learn from a panel of founders and principals about the Tour local design studios; take offsite trips; attend university open amazing world of business for independent design studios houses and customer experience centers; indulge in parties. IDSA International Design Conference 2017 10

A Message from the IDSA International Design Conference 2017 Chair

I invite you to join us Aug. 16–19 at the Atlanta Marriott Marquis for Design IS Business.

ID is among a handful of disciplines that really, really values and strives to improve the human condition. Not just intrinsic value— but fundamental, instrumental value. Whatever the world throws at us—digitization, electrification, sensorification, autonomy or connectivity—industrial designers surmount barriers, leveraging them as elements. We make “design at scale.”

Even if your product/solution is the most meaningful, it has to sell on the fair, open market—giving businesses the confidence to invest in and continue the growth of their portfolios. Now, the business world is taking note of the strategic advantage brought by ID to the table. The world’s most innovative companies are declaring solidarity with design—reserving a seat on the board for a chief design officer; assimilating design strategy; or making room for design to influence business strategy significantly.

Business model patterns essentially research the target audience’s desires and meticulously develop meaningful product solutions and relevant ecosystems of experiences to improve the end user’s life—while profiting and—in many cases, keeping a watchful eye on our planet. From Harvard Business Review to Fast Company to The Wall Street Journal—the media, too, has newfound affection for the impact of ID on business—and on a greater scale—the global economy.

Where better to make the case with Industrial Design IS Business than in Atlanta, GA—with some of the most compelling speakers at the intersection of design and business; studio and other offsite tours; great parties; and family-friendly attractions. “Among the nation’s fastest-growing cities, the Georgia capital is attracting newcomers from around the country and people are looking to this part of the country for culture and commerce like never before,” declares US News & World Report in 2017. Atlanta means business—with a population of five and a half million; 150,000 businesses including some of the most iconic brands in the world; the fifth highest job growth rate in the United States; and quite an emphasis on higher education—with nearly 60 colleges and universities.

Follow the journey to the IDSA International Design Conference 2017 using #IDSA17Atlanta @IDSA on Twitter; Industrial Designers Society of America on Facebook and LinkedIn; and @IDSAdesign on Instagram.

Jeevak Badve, IDSA Chair, IDSA International Design Conference 2017 Vice President, Strategic Growth, Sundberg Ferar

For more information, contact IDSA | 703.707.6000 | 555 Grove St. Suite 200 | www.idsa.org