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View + Download My Resume Here BILL GOODMAN [email protected] Creative Director www.billgoodman.net/home 404.519.5302 www.linkedin.com/in/billgoodmancreativedirector Exceptional storyteller and creative leader with expertise in brand design, content creation and strategy for marketing promotions and audience or stakeholder communication. Effective combination of creative talent and strategic thinker with mastery using design language to achieve business objectives. Independently motivated, yet works extremely well in collaborative environment while directly managing creative staff. Extensive hands-on experience with media design and on-air television promotion and marketing. Photoshop InDesign Illustrator FinalCut Pro Prezi WordPress Premier After Effects EXPERIENCE Director, Multimedia + Brand Design Creative-direct and manage the visual identity and brand standards for [Creative Director] APS central office and 70 schools, developing effective, targeted marketing and communications elements, including high-profile Atlanta Public Schools campaign and event branding, district publications, and brand identity 2015 - Present visual narratives, while directly managing creative staff of graphic and web designers. Signature Accomplishments: • Established creative services process to streamline production, reducing costs and deliverable time. • Developed and executed long-range brand strategy and marketing planning. • Worked directly with Superintendent Carstarphen overseeing creative for her signature initiatives, including State of the District and APS Care Centers • Facilitated re-branding efforts at Grady/Midtown High School, Phoenix Academy, Harper-Archer Elementary, Burgess-Peterson Elementary and Therrell High School. • Rebranded “summer school” as SummerAPS with PowerUp enrichment programming and Academic Recovery Academy Sr. Creative Manager, Creative leader and Writer-Producer in a front-facing role for Award Special Projects, Integrated Season live events and special projects, including in-house production Marketing + Live Events agency for all specialized integrated marketing projects with high-end network sponsorship clients for five Latin American networks: TNT, Warner Media Warner Channel, TCM, Space and iSAT. Directly managed creative staff [As Turner Broadcasting of writer-producers, motion designers and production assistants. Latin America] Signature Accomplishments: 2006 - 2015 • Created, produced and directed HP Ink Advantage award-season integrations from conception and client pitch to air. • Pitched, wrote and produced Walking with Giants on-air integration with Johnny Walker. • Worked with Warner Studios to stategize, write and produce behind- the-scenes (BTS) and supplemental content to support high-level company initiatives such as Harry Potter, Gravity, Godzilla, Edge of Tomor- row, Sherlock Holmes, Tarzan, The Last Ship and Under The Dome. • Streamlined creative team communication across four international territories to increase efficiency and reduce technological overhead. • Produced and coordinated critical content strategy at red carpet arrivals for live pre-show of Annual Academy Awards as well as the Golden Globe Awards, SAG Awards, Emmy Awards, and the Grammy Awards. • Created and Produced “360o” campaigns for Sony Ericsson and Coke Light • Facilitated branding, legal and clearance best practices with in-market Sales teams. Independent Producer Supervised, wrote and produced on-air network promotions, interstitials and featurettes, as well as long- and short-form nonfiction programming Various Television Network Clients for clients such as Banyan Productions, TCM Latin America, GameTap, 2004 - 2006 and Cartoon Network. Signature Accomplishments: • Segment story producer and script doctor for Trading Spaces • Story Producer and Writer for Ambush Makeover • Lead Writer-Producer for launch of TCM Latin America • Lead Segment Producer for Making of Myst documentary • Produced “Elections” on-air campaign for Cartoon Network Executive Producer/Production Executive Producer and Production Manager overseeing expansion of Manager, Commercial Projects commercial projects, supervising production of animated segments, promos, and interactive projects for broadcast and advertising clients. Radical Axis Animation Studios Evaluated new project pitches for developmental potential. Involved 2003 - 2004 at all stages of each project from conception to delivery, including field producing shoots and supervising multi-disciplined staff of animators and digital compositors. Signature Accomplishments: • Enabled commercial business expansion by establishing new relationships with clients like TNT, Cartoon Network, TBS, Rinnai and Topps. • Produced Juicy Drops on-air integration with Cartoon Network • Produced location shoots for “Hockey Chicken” campaign on Adult Swim EDUCATION Georgia State University Film & Video, 1995 AWARDS + ENRICHMENT NSPRA Publications & Digital Media Golden Achievement Award - APS Guidebook Calendar PRSA Phoenix Golden Acheivement Award - APS Guidebook Calendar NSPRA Publications & Digital Media Golden Achievement Award - Day One + Back-to-School Bash Branding and Guidebook Calendar Publication NSPRA Publications & Digital Media Golden Achievement Award - Operation Grad Nation Branding Government Financial Officers Association Distinguished Budget Presentation Award- Atlanta Public Schools Budget Book Design Association of School Business Officials International Meritorious Budget Award - Atlanta Public Schools Budget Book Design Telly Award, Gold – Anti-Hero Triple Feature Promo, TNT Latin Americ Telly Award, Bronze – Leapfrog Tag “Storyboard” integrated broadcast sponsorship, TNT Latin America Telly Award, Bronze – Spine Tingling Triple Feature Promo, TNT Latin America Excellence in LATAM Advertising, Gold – Visa Travel Reports integrated broadcast sponsorship, TNT Latin America Telly Award, Silver – Behind the Action: Stuntmen in the Movies, documentary, Turner Classic Movies Telly Award, Bronze - Hidden Values: The Movies of The Fifties, documentary, Turner Classic Movies Gracie Award (National) – Hidden Values: The Movies of The Fifties, documentary, Turner Classic Movies Student Mentor & Project Evaluator, Media Entrepreneurship class – Georgia State University, Spring 2014 - 2018 Student Workshop Leader, Media Entrepreneurship class – Georgia State University, Fall 2013 Guest Lecturer, Trans Media Story-telling class – Georgia State University, Spring 2013 Speaker and Project Evaluator, Trans Media Story-telling class – Georgia State University, Spring 2013 BILL GOODMAN | CREATIVE DIRECTOR | 404.519.5302.
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