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Attractions Management Issue 2 2016 www.attractionsmanagement.com @attractionsmag VOL21 Q2 2016 www.simworx.co.uk [email protected] NWAVE PICTURES DISTRIBUTION PRESENTS June 13-16, 2016 nWave Booth #1530 NORTH/SOUTH AMERICAN SALES INTERNATIONAL Janine Baker Jennifer Lee Hackett Goedele Gillis +1 818-565-1101 +1 386-256-5151 +32 2 347-63-19 [email protected] [email protected] [email protected] RobinsonCrusoe4D.nWave.com nWave.com | /nWavePicturesDistribution | /nWave | /nWavePictures | /nwavepicturesdistribution nWave is a registered trademark of nWave Pictures SA/NV. ©2016 nWave Pictures SA/NV - All Rights Reserved June 13-16, 2016 nWave Booth #1530 NORTH/SOUTH AMERICAN SALES INTERNATIONAL Janine Baker Jennifer Lee Hackett Goedele Gillis +1 818-565-1101 +1 386-256-5151 +32 2 347-63-19 [email protected] [email protected] [email protected] TombRacers.nWave.com nWave.com | /nWavePicturesDistribution | /nWave | /nWavePictures | /nwavepicturesdistribution nWave is a registered trademark of nWave Pictures SA/NV. - ©2016 nWave Pictures SA/NV - ©2016 Red Star Films Ltd. - All Rights Reserved June 13-16, 2016 nWave Booth #1530 NORTH/SOUTH AMERICAN SALES INTERNATIONAL Janine Baker Jennifer Lee Hackett Goedele Gillis +1 818-565-1101 +1 386-256-5151 +32 2 347-63-19 [email protected] [email protected] [email protected] DinoSafari.nWave.com nWave.com | /nWavePicturesDistribution | /nWave | /nWavePictures | /nwavepicturesdistribution nWave is a registered trademark of nWave Pictures SA/NV. - ©2016 nWave Pictures SA/NV - ©2016 Red Star Films Ltd. - All Rights Reserved blog.attractionsmanagement.com THE MOUSE GOES EAST After decades of hard graft, Disney Shanghai – the most expensive theme park ever built – is open. Tuned to Chinese sensibilities and with capacity to handle huge volumes of guests, the development has required sustained diplomacy at the highest level to bring it to fruition hen China began to open up to the West in 25sq km (9.7 sq mi), with a core area of 7sq km (2.7sq mi), the 90s, the world’s major brands went calling, including 4sq km (1.5sq mi) for Phase One of the Shanghai in search of the partnerships they needed Disney Resort. This leaves plenty of room for subsequent phases. W to get their products in front of what – it was Disney is forecasting 12 million visitors in year one – we think becoming clear – would be the biggest market in the world. this is conservative – growing to an eventual 30 million. The Chinese were urbanising fast, growing a huge, affluent A generation ago, the average Chinese citizen lived a life middle class and adjusting their communist ideology to fit the of subsistence, with little to spend on leisure, but the new modern world – the potential opportunities were off the chart. middle class is emerging so fast Disney CEO Bob Iger says For some, moving into China was a straightforward process – the company has identified an ‘income-qualified audience’ retailers are nimble enough to within a three-and-a-half hour get up and trading in no time. travel radius of more than 300 It wasn’t long before Gucci, So what will follow? Disney million people. “It would be as Prada and many other high-end Mumbai? Disney Moscow? though the whole population brands were present in China’s Maybe one day the final act of the US could afford a ticket big cities. For Disney, however, to Orlando and could get there massive infrastructure was of soft power will be to open within three-and-a-half hours,” needed for it to fulfil its in the former Soviet Union he said. Couple this with the ambitions, and that meant an fact that the one-child policy unbelievably complex journey. has been relaxed to two and it’s As Disney Shanghai opens clear the stars are aligning. for business, it’s clear the creation of the resort has turned out A final piece of information that proves the Chinese market to be a life’s work for many in the team. Even more so because has come of age is that peak ticket prices for Disney Shanghai the opening of this phase is just the beginning of the journey. are higher than both Tokyo Disney and Disney Hong Kong. In this issue of Attractions Management we celebrate the Disney learned hard, valuable lessons from Euro Disney – opening, with our supplement which starts on page 60. a projected which went through several rounds of wretched Projects of this size are a long-term play when it comes to refinancing – so the business case for this new development is investment. Disney initiated its move into China more than clearer. And there’s more to come. The build-out will continue for two decades ago and has effectively missed the first boom years, with three parks the goal for Shanghai. This opening is just years. Growth in the economy is slowing, but this won’t matter the beginning. Behind the scenes, the work continues. when the appetite for the product is factored in. The demand Will Disney Mumbai follow? Disney Moscow? Maybe one day the is such that the resort will trade at capacity from the off. final act of soft power will be to open in the former Soviet Union. And what capacity it is. The Shanghai International Tourism and Resorts Zone, within which the Disney resort sits, covers Liz Terry, editor. Twitter: @elizterry Tel: +44 (0)1462 431385 attractionsmanagement.com @attractionsmag [email protected] ©CYBERTREK 2016 AM 2 2016 attractionsmanagement.com 7 IN THIS ISSUE ATTRACTIONS MANAGEMENT Q p52 Show-stopping architecture is just one reason to sing the Museum of Tomorrow’s praises Q p12 KAWS brings his sculptures to the UK Q p88 Longleat looks forward as it turns 50 Q p38 There are many ways to use VR in an attraction. Is one of them right for you? 07 Editor’s letter 38 Talking Point 60 Disney Special How Can Attractions Shanghai Disney: The Best Yet? 12 People Harness the Power of VR? As Disney opens its first resort in mainland Meet the people making the news, from VR technology offers seemingly endless China, our special feature examines its the artist KAWS to JRA’s Keith James possibilities, but is it worth investing in a business model, its potential impact and VR experience – and where do you start? the modernisation of the Disney castle park 20 Science Centres news 21 Visitor Attractions news 44 First Person 64 Disney Special 22 Waterparks news The Broad: Inviting a New Conversation Shanghai Disney: Expert Views 24 Theme Parks news Philanthropists Eli and Edythe Broad have Chris Yoshii from AECOM, author 26 Museums & Galleries news opened a sensational modern art museum David Younger and Christian Aaen and 28 Heritage news in LA. BRC Imagination Arts’ Matthew Janice Li from ECA share their views 30 Zoos & Aquariums news Solari and Carmel Lewis pay a visit 32 Technology news 72 New Openings 52 Science Museums Space Inversion 34 Interview Shaping Tomorrow A new contemporary museum district John Duffey Brazil’s Museum of Tomorrow uses in the Netherlands – Museumplein As Six Flags plans parks in China and constantly updating, real-time digital Limburg – features a science centre, Dubai, CEO John Duffey explains why his collection to communicate with visitors. a design museum and an inverted sights are set on expansion overseas We met members of the team planetarium. We take a closer look 8 attractionsmanagement.com AM 2 2016 ©CYBERTREK 2016 ATTRACTIONS MANAGEMENT ISSUE 2 2016 Q p60 All eyes are watching as Shanghai Disneyland leads Disney’s entrance into mainland China Q p44 Conversation starter: The Broad opens Q p34 John Duffey on the Six Flags strategy Q p72 An inverted planetarium – inspired by astronauts – opens in Limburg, the Netherlands 80 Waterparks 92 TEA SATE Academy Taking the Plunge Arctic Extremes and GETTY / MICHEAL LOCCISANO PHOTO: Waterpark suppliers constantly develop Themed Entertainment their product offers. We dive into the Brave TEA members attended a SATE world of waterpark R&D to find out more Academy event in Lapland, Finland, earlier this year. They filed this report 84 Analysis series The Attractions Business Part 2 96 Show Report Consultant David Camp Next Steps discusses different categories The MuseumNext European conference On the cover: of attractions in part two of our in Dublin, Ireland, was one of the most Bob Iger, CEO, exclusive eight-part series successful yet. We round up the top trends The Walt Disney Co 88 Zoos & Aquariums 98 Attractions-kit.net The Long Game Asia Attractions Expo Subscribe: To subscribe, call: +44 (0)1462 471915 UK safari park Longleat is undertaking a We preview product news from the or visit www.leisuresubs.com decade-long upgrade that starts by going upcoming Asia Attractions Expo Web gallery: back to its roots. As the attraction turns For suppliers of products and 100 50, CEO Bob Montgomery explains how Web Gallery services in the worldwide attractions he’s bridging the past and the future A source of attractions services industry, turn to page 100 ©CYBERTREK 2016 AM 2 2016 attractionsmanagement.com 9 the team READER SERVICES Subscriptions Denise Adams +44 (0)1462 471930 Circulation manager Choose how you read Michael Emmerson +44 (0)1462 471932 Attractions Management... EDITORIAL TEAM Managing editor Alice Davis +44 (0)1462 471918 Editor PRINT DIGITAL PDF Liz Terry +44 (0)1462 431385 Attractions Management Read Attractions The magazine is also NEWS EDITOR is available in glossy Management free on available as a PDF Tom Anstey print on subscription. You Digital Turning Pages edition for readers +44 (0)1462 471916 can sign up any time at and enjoy extra links who want to read NEWSDESK leisuresubs.com and searchability offline or on tablet Jak Phillips +44 (0)1462 471938 Kim Megson OTHER RESOURCES FROM ATTRACTIONS MANAGEMENT +44 (0)1462 471915 ADVERTISING TEAM Attractions Handbook attractionsmanagement.com Publisher The latest industry stats, trends Attractions Management’s website Julie Badrick and analysis all in one place: The features daily attractions news and +44 (0)1462 471919 Attractions Management Handbook is jobs, as well as access to digital Advertising sales a reference guide and global resource editions of Attractions Management John Challinor for decisionmakers.
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