SÃO PAULO: CITY of the WORLD Facts and Figures of Business, Events, Travel and Tourism in the City of São Paulo

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SÃO PAULO: CITY OF THE WORLD Facts and figures of business, events, travel and tourism in the city of São Paulo

2018 Edition Bruno Covas Mayor of São Paulo

Orlando Faria Tourism Secretary of São Paulo

Production: São Paulo Turismo S/A Visit São Paulo

Andre Sanches President São Paulo Turismo

Toni Sando Executive President Visit São Paulo

Eduardo Colturato Tourism Director São Paulo Turismo

General Coordination: Fernanda Ascar de Albuquerque Oda Tourism Manager São Paulo Turismo

Lilian Natal Communication and Research Manager São Paulo Turismo

Raquel Vettori Tourism Coordinator São Paulo Turismo

Technical Coordination: Fabio Montanheiro Coordinator Observatory of Tourism and Events São Paulo Turismo

Fabio Zelenski Innovation Manager Visit São Paulo

Technical Team: Adriana Omuro Tourism Coordinator São Paulo Turismo

Andrezza Serra Tourism Analyst Observatory of Tourism and Events São Paulo Turismo

Andreia Yamashita Research Analyst Visit São Paulo

Sala São Paulo. José Cordeiro, 2017 2 Avenida Paulista/MASP - Foto: José Cordeiro, 2015 SÃO PAULO: CITY OF THE WORLD Facts ang figures of business, events, travel and tourism in the city of São Paulo

2018 Edition

This is a publication produced in partnership by São Paulo Turismo (SPTuris), through its Observatory of Tourism and Events and Visit São Paulo, with the support of the Brazilian Union of Trade Fairs Promoters (UBRAFE), which gathered primary research data and secondary partner data for the formulation of this document. More information: [email protected].

Cover photos: Ibirapuera Park, Congress in São Paulo, Nightlife in São Paulo. Photo: José Cordeiro.

PARTNER ORGANIZATIONS Brazilian Association of Bars and Restaurants Ministry of Tourism (ABRASEL) (MTUR)

Brazilian Association of Hotel Industry World Tourism Organization (ABIH) (UNWTO)

Brazilian Association of Car Rental Companies Municipal Secretary of the Treasury of São Paulo (ABLA) Union of Vehicle Rental Companies Latin American Association of Road Managers of the State of São Paulo travel and Corporate Events (ALAGEV) (SINDLOC)

Brazilian Central Bank Union of Companies for the Promotion, Organization (BACEN) and Assembly of Fairs, Congresses and Events of the State of São Paulo (SINDIPROM / SP) Brazilian Airport Infrastructure Company (INFRAERO) SOCICAM - Bus Terminals and Representations Forum of Hotel Operators of Brazil (FOHB) Brazilian Union of Trade Fair Promoters (UBRAFE) Economic Research Institute (FIPE) Viracopos Airports Brazil

System of Data Analysis State Foundation (SEADE) Visit São Paulo

GRU Airport World Travel & Tourism Council (WTTC) Brazilian Institute of Geography and Statistics (IBGE)

The Observatory of Tourism and Events/ SPTuris clarifies that some data published in previous publications may have undergone changes due to methodological revisions, data grouping and adjustments in projections over the analyzed period, in view of the adequacy of the tourism market. Some data for 2017, not indicated, are not yet available from official sources. 3 Reveillon na Paulista. Photo: José Cordeiro. 4 Summary Introduction p.6 City technical map p.7 World tourism in 2017 p.10 Brazilian tourism p.11 São Paulo tourism p.12 Tourists profile p.14 City infraestructure p.18 Means of lodging p.20 Business and events p.21 Trade fairs p.22 Culture and leisure p.23 Leisure structure p.24 Gastronomy p.26 Education p.27 Finances p.28 Health p.29 Shopping p.30 Official tourism data p.34

5 Introduction

Faria Lima Avenue. Photo: José Cordeiro.

The second edition of São Paulo: City of the world - facts and figures about business, events, travel and tourism in the city of São Paulo brings interesting updates and new data about one of the most important segments of the service sector of the metropolis, which employs around 100 thousand people directly and 400,000 indirectly, in activities such as lodging, food, transportation and entertainment, among others.

The data, collected by the SPTuris Tourism Observatory in partnership with Visit São Paulo, constitute an important and official source of knowledge of performance, as well as economic, social and behavioral variations of the segment in the city.

6 City of São Paulo information

Paulista Avenue. Photo: José Cordeiro.

• Foundation: January 25th, 1554;

Faria Lima Avenue. Photo: José Cordeiro. • Location: Southeastern Brazil;

• Distance from the coast: Guarujá (88 km), Ilhabela (204 km), Santos (72 km);

• Population of the metropolitan region: 21.3 million inhabitants;

• Municipal population: 12.1 million inhabitants;

• Area: 1,521 km²;

• Language: Portuguese;

• Telephone Code: Brazil (55); São Paulo (11);

• Altitude: 750 meters up the sea level;

• Relative Humidity: 78% (annual average);

• Climate: Temperate Tropical - average 22ºC to 27ºC (summer) and 15ºC to 21ºC (winter);

• Predominant Religion: Catholic;

• Currency: Real (R$/BRL);

• Time Zone: GMT - 3 hours.

Fonte: IBGE, 2018. 7 MercadoCarnival Municipal. in São Paulo. José Cordeiro, Photo: José 2017 Cordeiro. 8 9 World tourism in 2017

2017 2017 2017 1.323 USD1.3 bilLION trilLION 10% 2016 2016 2016 1.235 USD1.2 biLLION TRILLION 10%

TOURISTS IN THE WORLD TOURISM WORLD TOURISM WORLD RECEIPTS GDP

The number of The tourists who The tourism economy tourists grew 7% in spend the most in the only lags behind the reaction to 2016, the world are the Chinese, chemical and fuel biggest variation of followed by the industries in world GDP. the last seven years. Americans, Germans and English.

2017 2017 2017

1/10 7% 30% 2016 2016 2016 1/10 7% 30%

1 of every 10 jobs in of all exports of all services the world are in GDP Exports gdp tourism sector

This number represents Percentage of all Between air and road more than 300 million financial transactions transport services, lodging, people engaged in carried out between travel agency, among tourism activities countries, in all activities. others. around the world.

Source: World Tourism Organization, 2018 10 Brazilian tourism 6.588.770 international tourists

This figure represents a growth of 42 thousand tourists compared to the year 2016, when Brazil hosted the Olympics.

MAIN ORIGIN OF TOURISTS

Argentina, the United States and Chile are the nations that most sent tourists to Brazil in 2017, representing approximately 50% of all foreigners who landed in the country. 6.9 milLION JOBS IN TOURISM IN BRAZIL In 2018, it is projected to grow 1.8% in this number, making it reach the 8 million workers in the sector.

SÃO PAULO STATE

Main gateway of foreign tourists in Brazil, with 32.5% of all visitors that come to the country.

Altino Arantes Building. Photo: José Cordeiro. Source: Ministry of Tourism (database 2017), 2018 11 Tourism in São Paulo city

millions of tourists visited the 15.4 city of São Paulo during 2017. This number represents a growth of 3.3% compared to the year 2016.

millions of foreigners of different 2.7 nationalities were in São Paulo. Among them, Americans, Argentines, Chileans, Germans and Spaniards were the main ones.

BRL291 million were collected in taxes on services in the sector, such as hotels, events, agencies and other.

million Brazilians represent 12.7 83% of the tourists who came to the city of São Paulo. The great majority is from the State of São Paulo itself, followed by Rio de Janeiro, Paraná and Minas Gerais.

BRL12.4 billion represent tourists spending over a year in the city.

110.532 people were attended at the Tourist Information Centers of the city of São Paulo

9.8% is the representative of the tourist movement of the city of São Paulo in the national tourism GDP. Paulista Avenue. José Cordeiro, 2018

Observatory of Tourism and Events, SPTuris, 2018. 12 National tourists represent 83.9% of 5 main origin of domestic tourists visitors, while foreigners represent to the city of São Paulo 16.1% of total arrivals in São Paulo. São Paulo State

Ribeirão Preto

Campinas São José dos Campos Sorocaba

Santos

16.1% 83.9% international domestic

Minas Gerais The south and southeast regions are the Other states predominant origins of national tourists in São Rio de Janeiro Paulo. Within the state itself, the city of Campinas is the one that most sends tourists to the capital Paraná of São Paulo. Among foreigners, Argentina and Santa Catarina the United States are the countries that most Rio Grande do Sul send tourists to the metropolis.

5 main origin of international tourists to São Paulo

FRANCE GERMANY

UNITED STATES SPAIN

ARGENTINA

Survey of Tourism Demand. Observatory of Tourism and Events, SPTuris, 2015. 13 Tourists profile

The tourist demand is represented by the group of people that visit and stay in the city, for any reason, coming from other localities, national and international. Still, an intense movement of “day users - who visit the metropolis without spending the night in it.

The analysis of the factors that guide the behavior of the tourist in the city of São Paulo for the next decade depends on the deep knowledge of their habits and interests.

Domestic tourists Internacional Tourists 3 days 4 days average stay average stay

BRL 180 BRL 484 average spent average spent

São Paulo Cultural Center. Photo: José Cordeiro.

Survey of Tourism Demand. Observatory of Tourism, SPTuris, 2015. 14 Tourists in São Paulo: complete profile

General Domestic International Business Leisure Health Study

Male 63,1% 62,7% 67,4% 77,4% 56,8% 45,4% 46,1% GENDER (%) Female 36,9% 37,3% 32,6% 22,6% 43,2% 54,6% 53,9%

TOURIST Domestic 98,9% - - 77,4% 98,2% 100% 98,1% ORIGIN (%) International 1,1% - - 22,6% 1,8% 1,9%

MAIN DOMESTIC 1st SP SP - SP SP SP SP ORIGIN 2nd MG MG - PR MG MG PR 3rd PR PR - MG PR DF MG 4th SC SC - SC RJ PR RJ 5th RJ RJ - RJ SC GO RS

1st Argentina - Argentina Argentina USA - Argentina

2nd USA - USA Bolivia Australia - Ireland MAIN INTERNATIONAL rd ORIGIN 3 Portugal - Portugal Spain France - -

4th Bolivia - Bolivia Mexico Portugal - -

5th Australia - Australia Portugal Colombia - -

Events 3,9% 2,6% 2,2% - - - - Business 46,7% 41,3% 28,3% - - - - Leisure 25,1% 34,9% 39,1% - - - - MAIN TRAVEL Studies 3,8% 1,4% 6,5% - - - - MOTIVATION (%) Health 5,0% 1,0% - - - - - Visiting friend/ 13,6% 18,7% 23,9% - - - - relative Other 1,9% 0,1% - - - - -

AVERAGE STAY (days) - 2,6 3,7 4 2,2 2,4 2,7 2,9

AVERAGE SPENT (BRL) - 688 671 1.935 754 645 668 377

MAIN MEANS OF - Friends and Friends and Friends and Friends and Friends and Friends and ACCOMODATION Hotel relatives relatives relatives relatives relatives relatives

MAIN ACTIVITIES IN THE CITY 1o Gastronomy Gastronomy Gastronomy Gastronomy Gastronomy Med Center Gastronomy

2o Shopping Shopping Shopping Shopping Shopping Shopping Shopping

3o Visit/ friends Visit/ friends Nightlife Nightlife Visit/ friends Visit/ friends Nightlife

MAIN ATTRACTIONS 1o Av. Paulista Av. Paulista Av. Paulista Av. Paulista Av. Paulista Av. Paulista Av. Paulista

2o Pq. Ibirapuera Pq. Ibirapuera Pq. Ibirapuera Pq. Ibirapuera Pq. Ibirapuera Pq. Ibirapuera MASP

3o R. 25 de Março R. 25 de Março Mercado M. R. 25 de Março R. 25 de Março R. 25 de Março Pq. Ibirapuera

The results of the study of the Demand of Tourism in the city of São Paulo are part of a survey conducted in 2015, with 7,500 interviews conducted at the main entrance gates of the city of São Paulo (airports, highways and road terminals). More information at [email protected]. 15 BUSINESS 73,9% AND EVENTS arrived in são paulo PROFILE by car

motivated by business 7,7% 62,2% 92,3%

motivated by events traveled alone 20,4%

use subway for transportation guests in hotels

26,3%

42,0% 70,1%

visit paulista avenue go to bars and restaurants

arrive in their hosts in friends own car or family homes 31,4%

31,2% go 84,1% shopping

73,1% CULTURE AND LEISURE 33,5% PROFILE GO TO BARS TRAVELED WITH FAMILY AND RESTAURANTS

Tourism Demand Research. Observatory of Tourism, SPTuris, 2015.

16 Lollapalooza Festival. Photo: José Cordeiro. 17 São Paulo infrastructure

Perus 3 bus terminals in the city6

J Aeroporto Guarulhos 6,1 million Zona Norte Tucuruvi vehicles5

100 thousand Imperatriz Leopoldina Centro Luz Palmeiras-Barra Funda 8 Ceasa vehicles for rental Corinthians- Itaquera

Vila Madalena Sé 38 thousand Zona Oeste Zona Leste Vila Prudente taxis5 Butantã Moema

Tamanduateí 498 Km Zona Sul of bicycle lanes1

Jabaquara 1,334 Santo Amaro bus lines7 8 million commuters/ day7 Grajaú

29 bus terminals for urban lines7 79 stations in 6 subway lines3

94 stations in 7 train lines4 411 hellicopters2

18 3 airports in São Paulo MET area: Guarulhos, Congonhas and Campo de Marte1

Perus 64,4 millions of arrivals in São Paulo MET area J Aeroporto 2 Guarulhos airports

Tucuruvi Zona Norte 583 thousands of take offs and landings in São Paulo MET area airports in 20172 Imperatriz Leopoldina Centro Luz Palmeiras-Barra Funda Ceasa Corinthians- Itaquera

Vila Madalena Sé Zona Oeste Zona Leste

Vila Prudente

Butantã Moema

Tamanduateí Zona Sul

Jabaquara

Santo Amaro

Grajaú

Caption Aiports Bus terminals 45 1 Tourist Information Centers international cities with direct flights from São Paulo Main convention centers Subway Train Main road access to the city 41 domestic cities with direct flights from São Paulo1 Regions North South Center 53 East airlines in opperation in 3 airports2 West

1. Observatory of Tourism and Events, SPTuris, 2018; 2.Infraero and airport administrations, 2018; 3. São Paulo Subway, 2018; 4. Metropolitan Train State Company, 2018; 5. São Paulo Traffic Company, 2018 ; 6. Bus terminals administration, 2018; 7. São Paulo bus system administration, 2018; 8.Car Rental Association, 2018 19 Accommodation

hotels make Sao Paulo the South American capital with the largest hotel park in 410 the region.

available apartments allow the simultaneous accomplishment of several events, 42,000 without exceeding the capacity of lodging of the city.

72 hostels spread throughout the city offer alternative lodging facilities to the public interested in this experience.

Hotel apartment. Photo: José Cordeiro. Key performance indicators

2017 2017 2017 64.9% 47.4% 2,460

2016 2016 2016 61.5% 53.4% 2,460

occupancy rates in occupancy rates in available beds in hotels hostels hostels

Annual occupancy rates

68.3% 69.3% 67.0% 67.3% 65.5% 64.7% 64.9% 66.0% 63.8% 61.3% 61.4% 61.5% 58.7% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Observatory of Tourism and Events, SPTuris, 2018 20 Business and events listed by Visit São Paulo

Brazilian Lawerys Order Congress. Photo: José Cordeiro.

311 congresses and conventions

16% of all events that take place in the city are congresses and conventions

1,343 several events, including meetings, presentations and workshop

19 millions of visitors

1st place in Brazil, 8th in Americas and 5th in Latin America on ICCA ranking

NOTE: The events mentioned above comprise only the data collected by the Visit São Paulo, not representing the total number of events occurring in the city throughout the year.

Visit São Paulo, 2018/ International Congress and Convention Association, 2018 21 Trade fairs Researched by UBRAFE

4,4 millions of m² spaces for events

BRL16.3 billion/year economic impact of trade fairs in São Paulo BRL7.3 billion/ year of receipt generated by tourists in hotel and entertainment, among other activities

42% of all trade fair market in Brazil 8.8 million of visitors in trade fairs, including professionals and guests

UBRAFE - Brazilian Association of Fair Promoters/ FIPE - Foundation of Economic Research, 2013

22 Business Fair. Photo: José Cordeiro. Cuture and Leisure

Aniversário de São Paulo. Photo: José Cordeiro.

More that 600 plays on theathers every year or 100 plays every week

391 street carnival groups registered at the secretary of culture

69 Professional carnival groups including 14 from special league and 8 from access league I, 8 from access league II and 39 from Association of Samba Groups of São Paulo

184 night clubs (São Paulo and metropolitan area)

41 traditional festivals like Nossa Senhora de Achiropita Festival, Nossa Senhora de Casalucce Festival, San Genaro Festival and Tanabata Matsuri (Japanese Festival)

International communities from all over the world

Observatory of Tourism and Events, SPTuris, 2018 23 Leisure attractions in São Paulo

The city’s museums attract visitors for both its magnificent collection 158 and its architecture: the São Paulo 1 Museum of Art is a must-see for museums lovers of modern and unique buildings.

The metropolis has a park that was elected one of the best in the world: the Ibirapuera Park5. In addition, the Ecotourism Pole of São Paulo is an 109 invitation to visitors to enjoy nature parks and green areas4 even within the city of São Paulo.

With the greatest diversity of 145 productions of the country, from theaters and venues1 national spectacles to the most consecrated international artists.

1. Tourism and Events Observatory, SPTuris, 2017; 2. Public Libraries Municipal System, 2016; 3.Sports, Leisure and Recreation Secretary, 2016; 4. Green Areas and Enviroment Secretary, 2016. 5. Trip Advisor, 2017

24 Cultural spaces contribute to a calendar filled with attractions in the city: shows, exhibitions, activities and workshops are available every 115 1 day of the week in the city of São cultural centers Paulo.

São Paulo is diverse even in 150 libraries: with collections in braille, libraries2 comic books or entirely devoted to poetry, book lovers have plenty of options in the city.

Football is in the soul of the paulistano. Whether it’s a game with great clubs in the historic Pacaembu Stadium or a return to the essence of sport at Javari Street 11 1 Stadium, the experience of seeing football stadiums the great stars of the game in São Paulo is unforgettable. The practice of sports is more than a habit in São Paulo: it is a vocation. 333 Here it is possible to find practicing 3 groups of the most varied sports, sports and wellness centers from cycling to American football.

Parque da Aclimação. Photo: José Cordeiro. 25 Gastronomy

20 thousand 600 restaurants japanese restaurants (400 thousand sushis/ day) 52 specialties 80 of food vegetarian restaurants (200 in Brasil) 30 thousand bars 4,500 pizza restaurants 500 400 food Trucks steakhouses in greater São Paulo

350 São Paulo is the second city in restaurant numbers, following New York. diners/ burger shops

ABRASEL, 2017

Eataly. Photo: José Cordeiro. 26 Education

35 universities 163 colleges 7 Technology Inovation Centers

Ministry of Education, 2018

Happy Hour. Photo: José Cordeiro.

Eataly. Photo: José Cordeiro. 27 Finances

864 thousand 17 of 20 credit card transactions/ day largest banks

1,9 thousand 8 of 10 bank branches largest stock brokers in Brazil 50,800 industries BOVESPA largest stock broker in Brazil

38 of 100 largest private companies with 40 national investors international chambers of commerce and bussiness

63% of international groups based in Brazil

Visit São Paulo. 2018

Vale do Anhangabaú. Photo: José Cordeiro. 28 Health

Hospital. Photo: Spotmatik.

686 medical events based in São Paulo in 2016

Best hospital in Latin America Albert Einstein leader in transplants by the largest biomedical research center in the world

Butantan Institute one of the largest biomedical research institute in the world

9 thousand clinics

55 medical specialties societies more than 50 spas for relaxing and wellness

Visit São Paulo. 2018, Butantan Institute, Brazilian Medical Association, National Transplant System, América Economia Magazine, 2018 29 Shopping

25 de Março Street largest low price shopping area in Brazil2

400 thousand people/day in São Paulo Downtown commerce area2

53 shopping malls3

59 specialized commerce streets1

1. Observatory of Tourism and Events, SPTuris, 2018. 2. Association of retailers in 25 de Março Street, 2018. 3. Shopping Mall Retailers Association, 2017.

Mercado Municipal. Photo: José Cordeiro. 30 Compras em São Paulo. Photo: José Cordeiro. 31 Mercado Municipal. José Cordeiro, 2017 32 Theatro Municipal. Photo: José Cordeiro. 33 Official tourism facts & figures

Chart 1: Tourist arrivals by region in the world

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 World 922 882 940 982 1,035 1,087 1,134 1,186 1,235 1,323 (total of tourists/ millions ) Europe 52,9% 50,6% 51,2% 51,3% 51,7% 51,8% 51,1% 51,1% 49,9% 50,8% Asia and Pacific 20,0% 21,7% 22% 22,1% 22,5% 22,8% 23,2% 23,5% 25,0% 24,5% Central America and Caribean 3,1% 2,9% 3,1% 2,9% 2,8% 2,8% 2,7% 2,7% 2,9% 2,8% North America 10,6% 10,4% 10,3% 10,3% 10,2% 10,1% 10,5% 10,7% 10,6% 10,1% South America 2,3% 2,6% 2,6% 2,6% 2,6% 2,5% 2,5% 2,5% 2,7% 2,7% Africa 5,1% 5,3% 5,1% 5,1% 5,1% 5,1% 4,8% 4,5% 4,7% 4,7% Middle East 6,0% 6,5% 5,7% 5,6% 5,1% 4,7% 4,5% 4,5% 4,3% 4,4%

Source: World Tourism Organization, 2018

Chart 2: Tourist arrivals in Brazil (% related to world arrivals)

World South America Brazil South America Brazil Brazil (millions) (millions) (millions) (Brazil % in the World) (% in South America) (% in the World) 2008 922 20,8 5,1 2,3% 24,3% 0,5% 2009 882 22,9 4,8 2,3% 23,4% 0,5% 2010 940 24,4 5,2 2,5% 22,0% 0,5% 2011 982 25,8 5,4 2,6% 20,9% 0,5% 2012 1,035 26,9 5,7 2,6% 20,0% 0,5% 2013 1,087 27,4 6 2,5% 22,0% 0,5% 2014 1,134 29,1 6,4 2,5% 22,0% 0,5% 2015 1,186 30,8 6,3 2,5% 22,0% 0,5% 2016 1,235 33,9 6,5 2,5% 19,1% 0,5% 2017 1,323 36,2 6,5 2,7% 17,9% 0,4%

Source: World Tourism Organization/ Ministry of Tourism, 2018 Chart 3: Tourist exchange revenue (Brazil - billions of US$)

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 5,8 5,3 5,9 6,5 6,6 6,7 6,8 5,8 6,0 5,8 Source: Central Bank of Brazil, 2018 Chart 4: International tourist arrivals in Brazil

2009 2010 2011 2012 2013 2014 2015 2016 2017 AFRICA 78.110 83.688 86.551 92.349 94.832 128.252 110.983 81.391 70.351 CENTRAL AMERICA AND 31.821 38.933 42.879 43.154 52.520 61.968 53.709 51.412 49.320 CARIBBEAN NORTH AMERICA 734.998 773.181 729.756 716.583 737.175 844.969 734.450 735.062 605.961 SOUTH AMERICA 2.095.352 2.384.996 2.628.957 2.822.519 2.936.753 3.133.629 3.420.349 3.732.722 4.112.327 ASIA 200.850 220.085 279.161 297.032 300.998 322.585 299.270 304.786 255.841 EUROPE 1.612.665 1.433.506 1.621.183 1.652.205 1.636.569 1.847.834 1.631.514 1.606.495 1.451.544 OCEANIA 48.421 46.442 44.657 52.815 54.281 80.447 55.421 66.116 43.380 Non specified countries 126 140 250 186 214 168 142 90 46 TOTAL 4.802.217 4.980.831 5.433.354 5.676.843 5.813.342 6.429.852 6.305.838 6.578.634 6.588.770

Source: World Tourism Organization, 2018

34 Chart 5: projection of tourists arrivals in São Paulo (millions)

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

9,47 10,26 10,76 11,00 11,35 11,75 12,16 12,58 13,22 15,08 13,97 14,88 15,45 15,75 16,24 16,52

Chart 6: Projection of tourists receipts in São Paulo (BRL billions)

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

7,10 7,61 8,07 8,25 8,92 9,69 10,08 10,48 10,90 11,34 11,03 11,43 12,44 12,94 13,45 13,99

Chart 1: Tourist arrivals by region in the world Fonte: Observatory of Tourism and Events/ FIPE, 2011 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Methodology: World 922 882 940 982 1,035 1,087 1,134 1,186 1,235 1,323 (total of tourists/ millions ) - Estimates based on a trend scenario for the Brazilian economy developed by the Foundation for Economic Research (FIPE), through the main emitters of domestic and international tourists raised by the Observatory of Tourism and Events, and for the Europe 52,9% 50,6% 51,2% 51,3% 51,7% 51,8% 51,1% 51,1% 49,9% 50,8% World Economy provided by the Economist Intelligence Unit; Asia and Pacific 20,0% 21,7% 22% 22,1% 22,5% 22,8% 23,2% 23,5% 25,0% 24,5% Central America and Caribean 3,1% 2,9% 3,1% 2,9% 2,8% 2,8% 2,7% 2,7% 2,9% 2,8% - Tourism receipts based on tourism demand projections (FIPE) and average costs of national and international tourists in the city of São Paulo, including lodging, leisure, food, transportation and shopping; North America 10,6% 10,4% 10,3% 10,3% 10,2% 10,1% 10,5% 10,7% 10,6% 10,1%

South America 2,3% 2,6% 2,6% 2,6% 2,6% 2,5% 2,5% 2,5% 2,7% 2,7% - Described in the Municipal Tourism Plan of São Paulo (PLATUM, 2011-2014). Africa 5,1% 5,3% 5,1% 5,1% 5,1% 5,1% 4,8% 4,5% 4,7% 4,7% Middle East 6,0% 6,5% 5,7% 5,6% 5,1% 4,7% 4,5% 4,5% 4,3% 4,4% Chart 7: Passengers in airports

GUARULHOS GUARULHOS GUARULHOS VIRACOPOS VIRACOPOS VIRACOPOS CONGONHAS DOMESTIC INTERNACIONAL TOTAL DOMESTIC INTERNACIONAL TOTAL 2005 17.147.628 7.257.196 8.577.601 15.834.797 800.773 15.826 816.599 2006 18.459.191 7.548.583 8.210.598 15.759.181 823.462 2.784 826.246 2007 15.265.433 10.346.742 8.448.854 18.795.596 1.003.723 2.336 1.006.059 2008 13.672.301 11.554.548 8.845.756 20.400.304 1.079.343 4.535 1.083.878 2009 13.699.657 13.268.119 8.459.530 21.727.649 3.362.489 1.915 3.364.404 2010 15.499.462 16.468.645 10.380.540 26.849.185 5.387.577 42.489 5.430.066 2011 16.753.567 18.614.519 11.349.589 29.964.108 7.429.926 112.313 7.542.239 2012 16.775.785 20.851.156 11.326.438 32.654.947 8.745.768 78.261 8.824.029 2013 17.025.603 23.438.000 12.524.000 35.962.000 9.234.492 60.827 9.295.349 2014 18.111.725 25.900.000 13.600.000 39.537.000 9.743.432 103.421 9.846.853 2015 19.229.834 25.364.433 13.620.529 38.984.962 9.678.533 646.125 10.324.658 2016 20.655.260 23.101.000 13.487.000 36.606.000 8.863.245 462.007 9.325.252 2017 21.859.268 23.819.000 13.997.000 37.816.000 8.787.308 545.323 9.332.631

Source: INFRAERO, GRU Airport and Viracopos Aeroportos Brasil, 2018 Charts 8: Airplanes in airports

GUARULHOS GUARULHOS GUARULHOS VIRACOPOS VIRACOPOS VIRACOPOS CONGONHAS DOMESTIC INTERNACIONAL TOTAL DOMESTIC INTERNACIONAL TOTAL 2005 228.110 84.565 69.774 154.339 19.154 6.562 25.716 2006 230.995 88.335 66.613 154.948 19.128 5.979 25.107 2007 205.564 113.910 74.050 187.960 22.162 7.064 29.226 2008 186.694 119.928 74.256 194.184 24.253 8.146 32.399 2009 193.308 135.970 73.666 209.636 48.715 6.546 55.261 2010 204.943 171.558 78.935 250.493 66.100 8.372 74.472 2011 209.156 187.044 83.557 270.601 90.004 9.978 99.982 2012 212.457 192.858 81.024 273.882 106.327 9.221 115.548 2013 209.570 208.107 76.077 284.184 118.663 8.589 127.252 2014 201.291 223.512 81.047 304.586 123.117 8.414 131.531 2015 213.838 216.020 79.010 295.030 116.862 10.533 127.395 2016 213.053 193.385 74.340 267.725 106.794 8.477 115.276 2017 217.919 186.619 73.218 256.958 99.411 9.194 108.635

Source: INFRAERO, GRU Airport and Viracopos Aeroportos Brasil, 2018 35 Chart 9: Passenger arrivals at São Paulo bus terminals

TIETÊ BARRA FUNDA JABAQUARA 2005 10.587.315 3.515.691 1.505.320 2006 10.621.478 3.534.084 1.400.984 2007 10.478.669 3.406.970 1.345.162 2008 10.865.958 3.466.072 1.419.300 2009 10.375.877 3.481.417 1.454.320 2010 10.443.573 3.480.371 1.482.300 2011 10.677.976 3.459.853 1.462.520 2012 10.967.575 3.575.530 1.460.860 2013 11.100.364 3.733.371 1.431.700 2014 11.268.102 4.011.914 1.467.320 2015 10.966.495 3.935.395 1.511.540 2016 10.273.350 3.501.554 1.481.860 2017 10.123.466 3.370.642 1.986.495

Source: Socicam, 2018

Chart 10: Passenger arrivals at São Paulo bus terminals

TIETÊ BARRA FUNDA JABAQUARA 2005 475.002 172.346 75.266 2006 474.153 170.160 73.736 2007 475.213 173.731 70.798 2008 474.607 177.290 70.965 2009 458.910 174.240 72.716 2010 452.218 172.340 74.115 2011 458.118 171.041 73.126 2012 469.470 175.090 73.043 2013 467.410 177.488 71.585 2014 473.434 176.476 74.093 2015 451.302 168.270 75.577 2016 420.272 156.466 73.276 2017 411.909 154.994 81.343 Source: Socicam, 2018

Chart 11: Tax collection from services - code 13: tourism (in BRL)

2005 2006 2007 2008 2009 2010 2011 2012 TOTAL 87.096.373,57 100.389.928,33 110.839.300,93 124.149.276,14 125.111.879 158.737.854 199.583.291 236.077.140,69 2013 2014 2015 2016 2017 TOTAL 252.462.414 270.786.430,23 273.537.153,39 277.444.912,05 291.069.955,77

Source: Mucicipal Secretary of Treasure, 2018 Chart 12: Occupancy rates in hotels/ year ( %)

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 % TOTAL 67,00 67,31 61,37 68,54 69,29 65,99 65,55 63,81 61,42 61,50 64,87