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2014 ADDY Winners

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2014 ADDY Winners THE ADDY’S 24-HOUR FREE SUPPORT LINE CALL NOW - - - 1 844 YOU1.844.968.9866WUNN - - - 1 844 1.844.879.4737TRY HRDR Are you fl oating on a narcissistic cloud of winner’s euphoria? Feeling the murderous rage of being robbed of your glory? Too buckshtiggled to remember if you even entered any work? We can help you navigate the sea of award show night emotions. Just pick up the phone and feel like a winner. Even if you’re not. Sponsored by McKee Wallwork + Co. 2 American Advertising Federation New Mexico | American Advertising Awards 2014 PRESIDENT’S MESSAGE Welcome to the 2013 American Advertising Federation New Mexico ADDY Awards I became a member of the New Mexico advertising community after transplanting from Los Angeles about 13 years ago. Over the past few years, it has been truly remarkable to watch what was once a market that was dominated by a very small handful of agencies grow into a thriving “ad town” whose work can regularly compete with the best in the country. Every year the body of work submitted to the American Advertising Awards (the ADDYs) continues to grow in quality and scale (and this year’s entries were no exception). It has been my great honor to serve as your president this year, and I am so proud of all of the work we will be showcasing at this year’s American Advertising Awards event. I would also like to thank all of the valuable sponsors that have helped make this event possible: Clear Channel Outdoor Entourage Jazz Free Karate Design Heritage AV Live Nation March Direct Marketing McKee Wallwork & Co. National CineMedia NewCastle Mortgage Starline Printing You Oughta be in Pixels I would also like to express my appreciation to our Public Service Media Partners and sponsors whose support allows the AAF New Mexico to provide valuable education and advocacy to the advertising industry in the area. Congratulations to all of the entrants and winners of tonight’s show. I know I speak for the entire AAF NM Board when I say that we are so proud to have the opportunity to work alongside all of you each and every day. Cheers, Adam Greenhood Adam 2013-2014 President American Advertising Federation New Mexico American Advertising Federation New Mexico | American Advertising Awards 2014 1 COMMITTEE The ADDYS® are the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. 2014 AAF Board of Directors President, Adam Greenhood, Esparza Advertising Past-President/PSM Chair, DeAnn Sena O’Connor, dso creative Vice President/Membership Chair, Miranda Evjen, Heritage Hotels & Resorts, Inc. Treasurer, Roberta Clark, Esparza Advertising Social Chair, Beverlie Frazier, Comcast Spotlight New Mexico Communications Chair, Matt Rader, American General Media Sponsorship Chair, Shane Francis, National CineMedia Speaker Chair, Daniel Andreani, McKee Wallwork & Company Marketing Chair, Mary Cannady, Clear Channel Outdoor - Albuquerque Addy Event Chair, Lora Cunningham, Cunningham Productions Addy Judging Chair, Dezaree Vega Garcia, Griffin & Assoc. Education Chair, John Benavidez, UNM Anderson School of Management Executive Director, Wendy Deetz, AAF-NM 2014 ADDY Event Committee Lora Cunningham, Cunningham Productions, Event Chair Wendy Deetz, Executive Director, AAFNM DeAnn Sena O’Connor, dso creative Lisa Lakatos-Heiar, Clear Channel Outdoor Erika Swan, Clear Channel Outdoor Mary Cannady, Clear Channel Outdoor Roberta Clark, Esparza Advertising Adam Greenhood, Esparza Advertising Daniel Andreani, McKee Wallwork & Company Elizabeth Reed, McKee Wallwork & Compamy Dezaree Vega Garcia, Griffin & Associates Miranda Evjen, Heritage Hotels and Resorts Shane Francis, National CineMedia Beverlie Frazier, Comcast 2 American Advertising Federation New Mexico | American Advertising Awards 2014 American Advertising Federation New Mexico | American Advertising Awards 2014 3 PRESIDENT’S AWARD Each year we bestow a very special award on a group, organization or individual who has made a difference in advertising in New Mexico. The winner of the AAF New Mexico Presidents Award is determined by the AAF-NM President and Board of Directors. This year's recipient is Mr. Sterling Grant III. Sterling first honed his craft as a commercial editor and director by working along side his father (Silver Medal Winner, Sterling Grant Jr.) at Sterling Sterling Grant III Productions. Sterling III would later move on to become one of the most sought after editors and directors working in the state of New Mexico. His work has received numerous ADDY awards as well as top honors at a variety of respected film festivals. Within our advertising community, Sterling was known for his extreme talent and larger than life persona. It is my great honor to award this year's President's Award to Sterling Grant III. About the President’s Award The President’s Award was created in 1997 to recognize companies and individuals that have made an outstanding contribution to the advertising profession in New Mexico. The award is different from the Silver Medal Award in that it may recognize a company; a person who has contributed a single, yet significant achievement; or a younger individual who has not yet established a lifetime of accomplishment. 4 American Advertising Federation New Mexico | American Advertising Awards 2014 SILVER MEDAL AWARD Mary Lynn Roper This year's Silver Medal Award goes to Ms. Mary Lynn Roper. Ms. Roper is currently the President and GM of KOAT and considered one of the most influential broadcast decision makers in New Mexico. Along with being one of the first female GM's of any major TV network affiliate in the country, she is also best known (by the general public) for her years as co-anchor of “Action 7 News.” Ms. Roper has not only held the top leadership position at KOAT-ABC7 for over 20 years, she is also the current Chair of the New Mexico Broadcasters Association. Along with her day to day duties of running a television station, Ms. Roper is also dedicated to every community service initiative that KOAT is involved in, including the implementation of the "Crime Stoppers" campaign and the annual "KOATs for KIDS" program. Ms. Roper has also served as news director, producer, reporter and photographer since joining KOAT back in 1977. Congratulations, Mary Lynn Roper on winning the AAF NM 2013 Silver Medal Award! About the Silver Medal Award The AAF’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, the American Advertising Federation New Mexico bestows this honor upon an outstanding member of the local advertising community. The recipient is selected by a distinguished panel of former Silver Medal winners. American Advertising Federation New Mexico | American Advertising Awards 2014 5 THIS YEAR’S JUDGES Dwight Douthit Elizabeth Blair Douthit Design Group, Incorporated Webjunkees, Inc. President and Chief Creative Officer President/CEO An award winning graphic designer and creative director, Dwight Graduating with two degrees, one in computer science and one Douthit started his own firm at the age of 27 after stints with a couple in graphic design. She has worked and succeeded in a variety of of large agencies including McCann-Erickson and Benton & Bowles. responsibilities that reflect a well-rounded history. Elizabeth served as Project Manager at Interserve, Internet Services, and later worked as Douthit Design Group is responsible for award winning work for a wide a developer at AT&T. She also collaborated with IBM in the transfer variety of clients nationwide. Douthit has garnered numerous gold of AT&T’s e-learning department. Elizabeth has served as project medals including ADDYS, TELLYS and other prestigious awards from manager at GravityFree; and, was director of interactive media at the industry. His work has been published consistently in national and Odato Marketing Group. international design publicationsand annuals. With a true passion for marketing and advertising, Elizabeth has As President of Ad 2 Houston, Douthit was named Outstanding volunteered her expertise to the American Advertising Federation, Club President in 1985. He served as Ad 2’s National Chairman the Fourth District. Currently, she is serving as the Fourth District Internet following year. Douthit served as AAF’s National Public Service Director Chair. She has held several positions with the local chapter, including for two years. He is a charter member of AIGA Houston, a former Vice President, Secretary, ADDY Chair, and Education Chair. Elizabeth board member of The Art Directors Club of Houston, and served on has also served as the Search Engine Optimization (SEO) consultant the professional advisory board for The Art Institute of Houston for for the Sarasota Chamber Technology Alliance, and feeling a need ten years. to give back the community, has done work for several non-profit A member of the Houston Advertising Federation, Douthit served as organizations. a board member for ten years. He is a four-time recipient of the G. D. After over 20 years of working in the corporate and agency worlds Crain Jr. Memorial Award for Public Service and the Saatchi & Saatchi as a Web development specialist, Creative Director and Account Advertising Education Award. In 1991 Douthit was named the first Manager, I joined a growing trend by starting my own boutique Web recipient of the “Spirit of HAF” award for his outstanding contributions strategy agency, Webjunkees, in 2007. While I serve as the lead to the club. In 1994 Douthit was awarded the Ad 2 Honorary Lifetime strategist and programmer, I assemble a team for each client project Member Award at the AAF national conference. In 1997 Douthit that provides the specific talents and bench depth needed to achieve became the first inductee to the Ad 2 Houston Hall of Fame.
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