Paper Teplate

Total Page:16

File Type:pdf, Size:1020Kb

Paper Teplate Volume-03 ISSN: 2455-3085 (Online) Issue-08 RESEARCH REVIEW International Journal of Multidisciplinary August-2018 www.rrjournals.com [UGC Listed Journal] Growth and Development of Telecom sector in India Nikita B. Patel Research Scholar, Pacific University, Udaipur, Rajasthan (India) ARTICLE DETAILS ABSTRACT Article History The particulars of this research study are determined the growth and development of Published Online: 07 August 2018 telecom sector in India. The record of TRAI are shorted and concluded for the year 2002 to 2015. The basics of new subscribers and growth in their total strength as well the growth Keywords and decline of telecom sector companies are detailed till 2015. Telecom sector, Subscribers in telecom sector, TRAI 1. Introduction Ahmedabad. On the 28/01/1883 the principal formal telephone utility was built up with a sum of 94 endorsers. From the year Indian media transmission industry assumes a 1902 India radically changes from link broadcast to remote fundamental part in the mechanical and monetary advancement. Innovation has improved the life of individuals. transmit, radio transmit, radio phone, trunk dialing. Trunk There is ceaseless advancement in information exchange rates dialing utilized in India for over 10 years, were framework that backings prevalent conveyance of voice information enabled supporters of dial calls with administrator help. Later moved to advanced microwave, optical fiber, satellite earth administrations. Broadcast communications division of India station. Amid British period every single significant city and one of the quickest developing industry and is the 3nd biggest on the planet. Government and a few private administrators run towns in India were connected with phones. First cell phone their telephone utilities. Rivalry brought about drop of call rates benefit on non-business premise began in India on 48th skillet India. Indian rates for telecom administrations are most Independence Day at capital Delhi. The primary cell call was temperate on the planet. The accomplishment of activities of made in India on July 31st, 1995 over Modi Telstra's MobileNet GSM system of Kolkata. Later cell phone administrations are Government of India and advancement in media transmission partitioned into numerous zones known as circles. Rivalry has part has affected development of the nation. made costs drop and calls crosswise over India are one of the 2. Advancement of Indian Telecom least expensive on the planet. The greater part of administrator takes after GSM portable framework works under 1900MHz Well Postal methods for correspondence was the main transmission capacity couple of late players began working mean correspondence until the year 1849. In 1849 test electric under 1900MHz transfer speed. CDMA administrators work transmit began for first time in India between Calcutta (Kolkata) under 800Mhz band, they are first to present electronic video and Diamond Harbor (southern rural areas of Kolkata, on the based rapid remote information administrations by means of banks of the Hooghly River). In 1851, it was opened for the USB dongle. Despite this colossal development Indian telecom utilization of the British East India Company. Thusly area is hit by serious range crunch, debasement by India Govt. development of transmit began all through India. A different authorities and money related inconveniences. In 2009, India office was opened to general society in 1955. Dr. William entered the 2G field with the dispatch of 3G empowered Mobile Shaughnessy, who spearheaded the broadcast and phone in and Data benefits by Government possessed MTNL and India, had a place with the Public Works Department, and BSNL. Later from November 2009 private administrator's worked towards the advancement of telecom. Calcutta or the- begun to dispatch their administrations. then Kolkata was picked as it was the capital of British India. In early1883, Oriental Telephone Company Limited of England opened phone trades at Kolkata, Mumbai, Chennai and Table 1.1 Growth of Mobile Subscriber (In Millions) Table 1.2 Service Provider wise net growth in subscriber 2002 to 2013 during 2015, TRAI report 2015 Year Mobile Subscribers Company Total Subscribers 2002 5.23 Bharti Airtel 2433218 2003 17.49 Vodafone 1780333 2004 19.49 Idea 1532661 2005 27.86 Aircel 1532241 2006 64.14 Telewings 1135483 2007 85.27 Reliance 406359 © RRIJM 2015, All Rights Reserved 767 | P a g e Volume-03, Issue-08, August-2018 RESEARCH REVIEW International Journal of Multidisciplinary 2008 113.26 Videocon 263592 2009 178.25 Quadrant 66574 2010 227.12 Loop -32846 2011 148.32 Tata -72435 2012 -29.13 MTNL -96309 2013 104.85 Sigtma -357012 BSNL -1575303 From the above outline, it is clear that the organizations the year 2015, added the most elevated client base to its like Airtel, Vodafone and Idea are picking up clients and then business taken after by Vodafone and Idea. It is apparent from again, the Service Providers like Loop, Tata, MTNL, Sigtma the outline underneath that even BSNL is by all accounts losing and BSNL are the loosing on the front by losing the client base. the fight; it has just slipped to position five with minor piece of BSNL is by all accounts the colossal as it is the most the overall industry of 9.5%, which is particularly obvious from astounding among losing the present client base. While, amid the chart. Figure 1.1 Growth of Mobile Subscriber (In Millions) 2002 to 2013 Figure 1.2 Company wise total growth and decline in number of Subscribers Indian telecom segment is developing quickly yet endeavors would require putting tremendous measure of cash showcase immersion is far. Innovation progression is going all in creating framework that backings new innovation like 4G out and client needs and conduct is changing each day. To administrations, new gadgets, distributed computing, and so adapt to these, telecom associations need to center around forth separated from the development drivers said above after specific factors that would prompt achievement. Telecom are the drivers of significance too. © RRIJM 2015, All Rights Reserved 768 | Page Volume-03, Issue-08, August-2018 RESEARCH REVIEW International Journal of Multidisciplinary Buyer Base: Expansion of purchaser base through meandering and keep their Phone Numbers regardless of client securing and maintenance will convey monetary whether they switch specialist co-ops anyplace in the nation development to India. The telecom administrators need with the Nation Wide Intra Circle MNP, proposed in the new to procure new clients while holding the old ones Telecom Policy. through fulfillment. High rivalry in this segment spurs clients to change effectively to other specialist co-ops 4. Findings causing decrease in income. 1. Dominant part of the cell phone respondents have Scope of Remote, Rural regions crosswise over profited themselves of administration under prepaid plan. India: This is the greatest test for the business to give 2. Greater parts of the respondent have selected telecom benefit in country and remote regions. As themselves of prepaid plan because of no-charge indicated by calling specialist of India, country supporter trouble. 3. Larger part of the respondents report that base in India is 247.23 million out of 2014. In provincial they confront issues with their specialist co-ops. regions the mass isn't instructed and are not ready to 3. The examination uncovers that a large portion of the utilize propelled administrations, in this way, low cost of cell phone respondents report that the administration voice communication would bring development. The charges are direct Indian for voice communication is most minimal in world 4. Greater part of the postpaid buys in favored BSNL and this would help telecom partnerships to enter in due to month to month charge, CUG design remote territories gave they center around arrange meandering office and shoddy active call. foundation. Imaginative techniques would be required to 5. Major part might be inferred that wellsprings of connect with rustic populace. mindfulness about cell phone administrations rely Full Mobile Number Portability: There has been a upon the training status of the respondents noteworthy increment in ask for versatile number 6. Dominant part might be inferred that instructive status movability in most recent couple of months. Clients like of the respondents impacts the explanations behind to choose specialist co-op whose nature of choice of specialist co-ops of cell phone administration is high. With the alteration in the National administrations. Telecom Policy 2014, clients would have the capacity to port their numbers crosswise over circles. 5. Conclusion In the aggressive universe of representatives would expect Innovation Advancement: Advanced versatile quality items and quality administrations. An organization which handsets giving stage to different applications will lead can't give quality items and quality administration can't get by advertise. Amusement based applications, protected for an extensive stretch. Correspondence and data innovation and secure portable exchanges, esteem included are the circulatory systems of the business world. Right quality administrations are most favored by clients. Distributed correspondence will empower a man to accomplish more computing, Next Generation Network will change the business. Mobile phone benefit is a brilliant current blessing to manner in which clients utilize gadgets and the universe of correspondence. There is no representing administration. Pioneers
Recommended publications
  • NEW SYLLABUS 345 : 1 : Roll No…………………
    OPEN BOOK EXAMINATION NEW SYLLABUS 345 : 1 : Roll No………………… Time allowed : 3 hours Maximum marks : 100 Total number of questions : 6 Total number of printed pages : 7 NOTE : Answer ALL Questions. 1. "Telecom Industry in India" The telecommunication industry in India was one of the most swiftly growing sectors in the world with stupendous growth over the last decade. It was regarded as the third largest in the world and the second largest among the emerging economies of Asia. Besides the public sector, the private segment had made significant contribution that had turned the industry into one of the key contributors to the Indian success story. It had an impressive growth trajectory, adding nearly 9 million subscribers per month, bringing the mobile subscriber base to over 903 million by January, 2012. BCG, in January, 2011, indicated that the Indian telecom market would surpass the US $100 billion mark by 2015. This report contradicted the prevalent common belief that growth in the telecom sector had reached a saturation point. In 1994, when mobile phones were introduced in India, the country was divided into 23 circles and licences were issued as per these circles. The circles were classified into four categories — Metros, A, B and C - on the basis of revenue potential; Metro and A circles were expected to have the highest potential. The telecom market in India was highly competitive compared to other countries, and there were over 11 operators in each circle, which was unheard of anywhere else in the world. Different players included Airtel, Reliance, Vodafone (earlier Hutch), Idea, Tata, state-owned BSNL and many more.
    [Show full text]
  • A Study on Customer Loyalty of Jio Users Towards Jio, Vijayawada, Andhra Pradesh
    IAETSD JOURNAL FOR ADVANCED RESEARCH IN APPLIED SCIENCES ISSN NO: 2394-8442 A Study on Customer Loyalty of Jio Users towards Jio, Vijayawada, Andhra Pradesh Dr. B.KISHORE BABU*1 Asso.Prof, Dept. of Management, Koneru Lakshmaiah Education Foundation, Vaddeswaram, Guntur, Andhra Pradesh, India. [email protected] Abstract: Competition in the telecommunications world in India is very firm, brand switching of customers is also very high. That’s why each provider trying to provide the best for its customers so that they can be loyal to the same provider. customer loyalty is defined a relationship between customer with a particular brand name, and company exemplified by their purchase of the customer or consumer buying behavior towards a consistent and profitable brand and measured as recommended to other consumers. In India, there are ten mobile telecom providers operating in the market (Vodafone-Idea, Airtel, Jio, BSNL, Aircel, Reliance communications, Telenor, Tata Docomo, MTS India, MTNL). The rationale of this study is to know the customer loyalty of JIO customers towards JIO After free services time was over. Whether customers are continuing the JIO or not? to know overall satisfaction of customers towards services of JIO, factors which considered to select JIO This study uses data 300 respondents from the population was Reliance JIO users in Vijayawada, Andhra Pradesh, with a structured questionnaire. The questionnaires were scrutinized using MS-Excel. The results of this study show that 63% of the customers are highly satisfied with the performance of JIO services, 45% of the customers are highly agreed that, they will continue the JIO services in coming years and wants to be loyal to the JIO, 52% of the customers are highly agreed that they satisfied with the performance of JIO and suggest others to use JIO Key Words: customer loyalty, telecommunication, satisfaction, Brand switching INTRODUCTION Reliance Jio Infocomm Limited, performing business operations as Jio, is A Long Term Evolution (LTE)mobile network operator in India.
    [Show full text]
  • Study of Telecommunication Industry and Its Contribution to India's Market
    © 2019 JETIR June 2019, Volume 6, Issue 6 www.jetir.org (ISSN-2349-5162) Study of telecommunication industry and its contribution to India’s market trends and development 1Rahul Nawale, 2Pushkar Mishra 1,2PG Students, MBA-Operations, Department of Management, MIT World Peace University-School of Management, Pune, Maharashtra-411038. Abstract This paper analyses the telecommunications industry has the characteristics of natural monopoly, economies of scale and the difficulty of monitoring, then the combination of economic and technology trends analysis showed that the telecom industry's future development will be the body the following aspects: technical progress speed to promote the transfer of value, industrial integration to promote business competition, and user involvement to drive the experience economy and depth involved in the process of national information. The telecommunication trade in Bharat is quickly growing and witnessing several developments. it's had many transformations that has crystal rectifier to severe competition within the trade. this text traces the foremost policy reforms within the Indian telecommunication sector. Moreover, the article additionally discusses the changes methods adopted by the 2 key market players-Vodafone and Airtel. The paper can give a comprehensive data on the recent developments within the sector and can facilitate highlight the changes within the telecommunication trade. Keywords - Telecommunications industry, development trend, competitive information. I. Introduction The telecommunications trade in Bharat has witnessed several developments and undergone tremendous changes. it's one in all the quickest growing industries within the world and has established to be international success story. Bharat has developed as the second largest telecommunication market with 898 million subscribers as on March 2013.
    [Show full text]
  • Telecom: a Wider Spectrum of Hope
    >> pg 8 THE ECONOMIC TIMES, WEDNESDAY, SEPTEMBER 5, 2012 ADVERTORIAL & PROMOTIONAL FEATURE Telecom: A wider spectrum of hope The way forward Buoyed by new technologies and As the telecom sector looks forward to a new dawn, the soon-to-be-implemented telecom policy is all set to transparent policies, telecom create a transparent and level playing field with impetus for high growth operators in India are looking forward to another glorious aving passed through a turbulent needs of the community. With the power period of growth period in the recent past, the tele- of information and software technology, com industry in India is looking there will be opportunities to explore in s India advances further in the new century, Hforward to high growth in some the areas of education, healthcare, skill A the telecom services are expected to play a of the latest communications technologies development and other relevant communi- key role in its socio-economic development. that have recently emerged. The ET Tele- ty concerns. Particularly important is their role in bridging com Awards 2012 presented by Global Adding to all this will be India’s national- the rural-urban divide by bringing a host of Group, now in its second edition, therefore electronic manufacturing policy that will services at low costs in the hands of consumers. came as a welcome opportunity for indus- aid in making the country a hub of manu- India has an envious scope of scale com- try leaders to meet at a common platform facturing of hardware products. Mr. Sibal pared to the rest of the world.
    [Show full text]
  • Vol.3, Issue-1(2), January, 2016 Impact Factor: 3.075; Email: [email protected]
    International Journal of Academic Research ISSN: 2348-7666; Vol.3, Issue-1(2), January, 2016 Impact Factor: 3.075; Email: [email protected] Dr.Rama Krishna Chittajallu, Asst. Professor in Commerce, P.R.Govt.College(a), Kakinada, A.P., India Key words: Relaiance Acquisition, merger of R.Com.&Aircel, Aircel merger scheme and Investments for the potential merger. The potential combination will “The telecom industry is at a stage where exclude RCom's towers and optical fibre players are faced with high operational infrastructure, for which R.Com is costs, be it energy, infrastructure, sales proceeding with an asset sale. or distribution. Given this dynamic nature of the industry, it is inevitable for operators to consider such arrangements Reliance Communications Limited, with each other to offer continued and founded by the late Shri Dhirubhai H seamless mobile services to customers” Ambani (1932-2002), is the flagship Reliance Communications and Aircel company of the Reliance Group. The begun to combine their wireless telecom Reliance Group currently has a net worth operations to create India's second largest in excess of Rs 91,500 crore (US $15.3 mobile operator as intensifying billion), cash flows of Rs 10,200 crore (US competition fuels consolidation in a $1.7 billion) and net profit of Rs 4,700 crowded market. A pact for 90-day crore (US$ 0.8 billion). exclusive talks has been initiated with Reliance Communications is India's Aircel's majority owner, Malaysia's Maxis foremost and truly integrated Communications, and Sindya Securities International Journal of Academic Research ISSN: 2348-7666; Vol.3, Issue-1(2), January, 2016 Impact Factor: 3.075; Email: [email protected] telecommunications service provider.
    [Show full text]
  • The Impact of Reliance Jio on Indian Mobile Industry
    International Journal of Applied Research 2017; 3(3): 209-212 ISSN Print: 2394-7500 ISSN Online: 2394-5869 The impact of Reliance Jio on Indian mobile industry- Impact Factor: 5.2 IJAR 2017; 3(3): 209-212 A case study on mergers and acquisitions of idea – www.allresearchjournal.com Received: 03-01-2017 Vodafone and Airtel – Telenor Accepted: 05-02-2017 D Satyanarayana D Satyanarayana, Dr K Sambasiva Rao and Dr S Krishnamurthy Naidu Research Scholar, Rayalaseema University, Kurnool, Andhra Pradesh, Abstract India Indian mobile industry is one of the fastest growing industries in the world. Indians are habituated to touch mobiles within a short span of a time. In the world India is second largest market for mobile Dr K Sambasiva Rao service providers and it is a good avenue for network providers from indigenous and exogenous Professor, Department of CMS, entrepreneurs. Not only Indian network providers but also global providers occupied and earn Andhra University, significant market share in the Indian mobile industry. Reliance Jio’s free tsunami creates lot of radical Visakhapatnam, Andhra and unexpected changes in consumer’s behaviors and competitor’s strategies. The impact of this new Pradesh, India. entrant affects equilibrium in the mobile industry and makes rivals vulnerable that they resort to Dr S Krishnamurthy Naidu mergers and acquisitions in Indian mobile network providers. The major giants in the industry viz, Associate Professor, Airtel and Idea strategically responding in a similar way. To strengthen themselves in the industry, Department of MBA, Sri Airtel and Idea acquiring Telenor and Vodafone respectively. The present research paper makes an Vasavi Engg.
    [Show full text]
  • Top-Up Overseas Mobile Rates
    Top-Up Overseas Mobile using Phoenix Cards/Access Cards/Phoenix Callback Cards Rates are effective from 1 April 2018 Country OPERATOR_ID Currency Denomination Price (S$) Bangladesh Airtel Bangladesh BDT 100 3.20 Bangladesh Airtel Bangladesh BDT 200 6.30 Bangladesh Banglalink Bangladesh BDT 100 3.20 Bangladesh Banglalink Bangladesh BDT 200 6.30 Bangladesh CityCell Bangladesh BDT 100 3.20 Bangladesh CityCell Bangladesh BDT 200 6.30 Bangladesh GrameenPhone Bangladesh BDT 100 3.20 Bangladesh GrameenPhone Bangladesh BDT 200 6.30 Bangladesh Robi Bangladesh BDT 100 3.20 Bangladesh Robi Bangladesh BDT 200 6.30 Bangladesh Teletalk Bangladesh BDT 100 3.20 Bangladesh Teletalk Bangladesh BDT 200 6.30 China China Mobile China CNY 30 10.00 China China Mobile China CNY 50 16.90 China China Mobile China CNY 100 33.50 China China Telecom China CNY 30 10.00 China China Telecom China CNY 50 16.90 China China Telecom China CNY 100 33.50 China China Unicom China CNY 30 10.00 China China Unicom China CNY 50 16.90 China China Unicom China CNY 100 33.50 India Aircel AP India INR 50 2.30 India Aircel AP India INR 100 4.50 India Aircel AP India INR 200 8.90 India Aircel Assam India INR 50 2.30 India Aircel Assam India INR 100 4.50 India Aircel Assam India INR 200 8.90 India Aircel Bihar India INR 50 2.30 India Aircel Bihar India INR 100 4.50 India Aircel Bihar India INR 200 8.90 India Aircel Chennai India INR 50 2.30 India Aircel Chennai India INR 100 4.50 India Aircel Chennai India INR 200 8.90 India Aircel Delhi India INR 50 2.30 India Aircel Delhi India INR
    [Show full text]
  • MCS-Cradlepoint Installation
    APP-092 MCS-Cradlepoint Installation Micro Control Systems APPLICATION NOTE APP-092 MCS Cradlepoint Installation Revision History Date Author Description 07/18/2014 Emmanuel Castillo Created application note APP-092 MCS-Cradlepoint Installation *Prior to installing the MCS‐Cradlepoint you must purchase a USB modem and data plan from a data plan provider. We highly recommend Verizon wireless (We do not support At&t). You must also make sure to have the carrier provide you with a static IP. *The list of supported USB devices are found at the bottom of this Manual. The MCS‐MAGNUM IP address can be verified and changed (with the proper authorization code) from the MCS‐Magnum’s keypad/LCD of a live unit. The following steps will display the IP Address settings: (to change the address you first must be authorized) 1. Press the MENU key and then Using or keys, select Serv Tools then press the ENTER key. 2. Then Using or keys, scroll to Ethernet Network then press Enter. 3. Using or keys, position curser to Dynamic IP then press Enter. 4. Using the keys, set Dyanmic IP to No and press enter. 5. Then using keys, scroll to IP address then press Enter. APP-092 MCS-Cradlepoint Installation 6. Using keys to increase and decrease the first set of values then use the key to select the next set of numbers. Use keys to increase and decrease the second value and repeat the previous steps for the rest of the IP address. Once you have set the desired address press the Enter key.
    [Show full text]
  • IT Case Study | MTS India
    Case Study MTS India relies on HPE Vertica in a highly competitive telecom market Objective Use near real-time data analytics to delight customers How analytics keeps customers from moving Approach to the competition Focus on customer loyalty and retention, which required IT to provide high- performance analytics that is easily accessible by marketing to enable the rapid roll out of competitive incentive campaigns IT Matters • Campaign data loads at 2 gigabits per second, with processing done every 30 minutes • HPE Vertica implemented in less than 48 hours, running 24/7 on a standard HPE ProLiant DL380 cluster, providing the required resilience and performance • SAS Market Automation GUI used by MTS marketing for campaign management Business Matters Based in New Delhi, India, MTS is the brand along the mobile phone spectrum. As a • Acceptance of U&R (usage and name for a division of the Russian-based result, MTS experienced a reduced business retention) promotions increased from telecommunications company Sistema Shyam footprint, from 15 to 9 circles (state-centered an industry average 3% to 6.5% TeleServices Ltd, serving approximately 10 geographies). This mandate reduced its client • Marketing teams are now able to run million mobile phone customers on the Indian base from 15 million to 10.5 million subscribers MBonus U&R campaigns independently, without involving IT support subcontinent. In 2012, it decided to invest in at the beginning of 2014. a competitive data analytics solution to help retain existing customers and encourage MTS is now back onto a growth path, with increased usage of its mobile and broadband further increases in its customer base.
    [Show full text]
  • Cdg International Roaming Team
    CDG INTERNATIONAL ROAMING TEAM Prepaid Roaming Webinar February 2012 Welcome by BWG Co-Chairs Tue Hermansen, Mach Gerrit Jan Konijnenberg, Vodafone Agenda • Introductions – About CDG IRT – MACH Introduction – Vodafone Introduction • Presentations – Sprint, USA – Visafone, Nigeria – MTS, India History of the International Roaming Team (IRT) • 1998 the CDG initiated a technical team focused on Roaming – Original group: Hutchison Hong Kong, KDDI, Telecom New Zealand and SK Telecom – Roughly 10 members met 2 times a year face to face – First document created: Doc #44 CDMA International Roaming Agreement Template • Organized into a formal structure in 2002 – Formalized and focused group charter on International Roaming with face to face meetings • Current organization formed in 2004 – Average 80-100 participants – 43 published documents – Meets face to face 2 times a year with conference calls in between The purpose of the IRT • Our purpose is to provide a forum and structure for the industry to improve roaming for CDMA carriers and subscribers by: – increasing CDMA roaming coverage for all services – Reducing complexity and time of deployment – Improving the reliability and richness of the subscriber experience • CDMA is a flexible technology with implementation variances – When roaming was added into a carrier’s product line, many found CDMA roaming to be challenging • The only place where CDMA carriers/vendors/OEMs meet to discuss CDMA international roaming Agenda • Introductions – About CDG IRT – MACH Introduction – Vodafone Introduction
    [Show full text]
  • The Composition of Service Providers in India
    The composition of Service providers in India BY: LOVISHA AGGARWAL INTRODUCTION Telecom, at present, is one of the fastest-growing industries in India. As of January 2014, according to the Telecom Regulatory Authority of India (TRAI) there are 922 million wireless and over the wire subscribers in India,1 and 56.90 million broadband subscribers including wired, wireless and wimax subscribers.2 India’s overall wireless teledensity was quoted as having 893.31million subscribers, with a 0.79% (7.02 million) monthly addition. Of these, 59.25% are urban subscribers and 40.75% are rural subscribers.3 The conversations engaged by the users on digital platforms range from casual conversations to confidential professional or personal communications. Service providers have often been described as the ‘gate keepers’ to the content on their networks and the subscriber information of their users. As such, service providers play a critical role in state surveillance and actions that service providers take to comply with the law as well as a company’s internal policies impact the privacy of their users. Given the importance of service provides in the context of state surveillance, CIS has researched and provided an overview of the major service providers in India including information about the composition of the company and its overseeing board. REVIEW OF MAJOR TELECOM AND INTERNET SERVICE PROVIDERS IN INDIA There are a number of telecom and internet service providers in India including state owned telecom service providers, multi-national telecom service providers, national and Indian multi-national telecom service providers. A. State owned telecom service providers i.
    [Show full text]
  • Telecom Sector in India and Customer Relationship Management (CRM)
    INTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD ISSN – 2455-0620 Volume - 2, Issue - 8, Aug - 2016 Telecom sector in India and Customer Relationship Management (CRM) Raja Sarkar - Ph.D. Scholar/ UGC Senior Research Fellow, Department of Business Administration, Utkal University, Bhubaneswar, Odisha, India E-mail- [email protected] Abstract: The Indian telecom sector has evolved over the last two decades significantly. Before the economic liberalization in the 1990’s, it was the state run service providers BSNL(Bharat Sanchar Nigam Limited) & MTNL (Mahanagar Telecom Nigam Limited) who had absolute monopoly in this sector. Landlines used to dominate the Indian telecom space. Mobile phone users were very few and they were mostly from the ultra rich and the elite segment. Call charges were extremely high which kept the ordinary people outside the purview of the telecom service. It was the economic liberalization which opened the floodgates for private and foreign investments in the Indian economy in almost each and every sector and the telecom sector was also not untouched by it. It brought the private players into the telecom space and created a fierce competition which resulted in an ideal atmosphere for the diffusion of the telecom services among all classes and segments. It was the trigger for the subsequent telecom revolution in India which ultimately resulted in India becoming the 2nd largest telecom market in the world with more than a billion customers. Today it’s the mobile phone which dominates the Indian telecom space and landline is fast becoming an extinct species. With one of the cheapest tarrifs in the world along with the numerous value added services, mobile phones have virtually become an inseparable part of our lives.
    [Show full text]