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Menlo Park Plans to Attain a 70% Litter Load Reduction by July 1, 2017, and 100% (Or “No Visual Impact”) by July 1, 2022

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Menlo Park Plans to Attain a 70% Litter Load Reduction by July 1, 2017, and 100% (Or “No Visual Impact”) by July 1, 2022 2022 Long Term Trash Load Reduction Plan and Assessment Strategy The goal of this plan is to minimize litter problems in local creeks and the San Francisco Bay by reducing litter in water discharges from the city’s stormdrain system. In compliance with Provisions C.10.c of Order R2-2009-0074, this plan describes how the City of Menlo Park plans to attain a 70% litter load reduction by July 1, 2017, and 100% (or “No Visual Impact”) by July 1, 2022. City of Menlo Park 701 Laurel Street Menlo Park, CA 94025 2/1/2014 Page Intentionally Left Blank i Long-Term Trash Load Reduction Plan Table of Contents CERTIFICATION STATEMENT ............................................................................................................................ II ABBREVIATIONS ................................................................................................................................................... IV PREFACE ................................................................................................................................................................ 2 1.0 INTRODUCTION ........................................................................................................................................ 3 1.1 PURPOSE OF THE LONG TERM TRASH LOAD REDUCTION PLAN ...................................................................................... 3 1.2 BACKGROUND ..................................................................................................................................................... 4 Long-Term Trash Load Reduction Plan Framework ............................................................................................. 4 BASMAA Generation Rates Project ...................................................................................................................... 5 Short-Term Trash Load Reduction Plan ................................................................................................................ 6 2.0 SCOPE OF THE TRASH PROBLEM ........................................................................................................ 8 2.1 PERMITTEE CHARACTERISTICS ................................................................................................................................. 8 2.2 TRASH SOURCES AND PATHWAYS ............................................................................................................................ 9 2.3 TRASH GENERATING AREAS .................................................................................................................................. 10 Generation Categories and Designation of Areas .............................................................................................. 10 Summary of Trash Generating Areas and Sources ............................................................................................. 13 3.0 TRASH MANAGEMENT AREAS AND CONTROL MEASURES ............................................................. 16 3.1 MANAGEMENT AREA DELINEATION AND PRIORITIZATION ........................................................................................... 16 Menlo Park Methodology to Designate TMAs ................................................................................................... 16 3.2 CURRENT AND PLANNED TRASH CONTROL MEASURES ............................................................................................... 20 Trash Management Area No. 1 (West Menlo Park) ........................................................................................... 20 Trash Management Area No. 2 (Downtown Menlo Park) .................................................................................. 27 Trash Management Area No. 3 (Between Highway 101 and El Camino Real) ................................................... 31 Trash Management Area No. 4 (East Menlo Park) ............................................................................................ 35 Jurisdiction-wide Control Measures ................................................................................................................... 39 Creek and Shoreline Hot Spot Cleanups ............................................................................................................. 45 Summary of Trash Control Measures ................................................................................................................. 45 3.3 CONTROL MEASURE IMPLEMENTATION SCHEDULE .................................................................................................... 47 4.0 PROGRESS ASSESSMENT STRATEGY ................................................................................................. 49 4.1 SMCWPPP PILOT ASSESSMENT STRATEGY ............................................................................................................. 49 Management Questions ..................................................................................................................................... 49 Indicators of Progress and Success ..................................................................................................................... 50 Pilot Assessment Methods ................................................................................................................................. 51 4.2 BASMAA “TRACKING CALIFORNIA’S TRASH” PROJECT ............................................................................................. 53 Testing of Trash Monitoring Methods ................................................................................................................ 54 Full Capture Equivalent Studies .......................................................................................................................... 54 4.3 LONG-TERM ASSESSMENT STRATEGY ..................................................................................................................... 54 4.4 IMPLEMENTATION SCHEDULE ................................................................................................................................ 55 5.0 REFERENCES ........................................................................................................................................ 56 APPENDIX A- STRATEGIC PLAN TO IMPROVE AREA TRASH AND RECYCLING CONTAINER MANAGEMENT .......... 57 iii City of Menlo Park Long Term Trash Load Reduction Plan and Assessment Strategy ABBREVIATIONS BASMAA Bay Area Stormwater Management Agencies Association BID Business Improvement District CalRecycle California Department of Resources Recycling and Recovery Caltrans California Department of Transportation CASQA California Stormwater Quality Association CDS Continuous Deflection Separator CEQA California Environmental Quality Act CY Cubic Yards EIR Environmental Impact Report EPA Environmental Protection Agency GIS Geographic Information System MRP Municipal Regional Stormwater NPDES Permit MS4 Municipal Separate Storm Sewer System NGO Non-Governmental Organization NPDES National Pollutant Discharge Elimination System Q Flow SFRWQCB San Francisco Regional Water Quality Control Board SWRCB State Water Resource Control Board TMDL Total Maximum Daily Load USEPA United States Environmental Protection Agency Water Board San Francisco Regional Water Quality Control Board WDR Waste Discharge Requirements iv City of Menlo Park Long Term Trash Load Reduction Plan and Assessment Strategy PREFACE This Long-Term Trash Load Reduction Plan and Assessment Strategy (Long-Term Plan) is submitted in compliance with provision C.10.c of the Municipal Regional Stormwater NPDES Permit (MRP) for Phase I communities in the San Francisco Bay (Order R2-2009-0074). The Long-Term Plan was developed using a regionally consistent outline and guidance developed by the Bay Area Stormwater Management Agencies Association (BASMAA) and reviewed by San Francisco Bay Regional Water Quality Control Board staff. The Long-Term Plan is consistent with the Long-Term Trash Load Reduction Framework developed in collaboration with Water Board staff. Its content is based on the City of Menlo Park’s current understanding of trash problems within its jurisdiction and the effectiveness of control measures designed to reduce trash impacts associated with Municipal Separate Storm Sewer (MS4 or stormdrain system) discharges. This Long-Term Plan is intended to be iterative and may be modified in the future based on information gained through the implementation of trash control measures. The City of Menlo Park therefore reserves the right to revise or amend this Long-Term Plan at its discretion. If significant revisions or amendments are made by the City a revised Long-Term Plan will be submitted to the Water Board through the City’s annual reporting process. 2 City of Menlo Park Long Term Trash Load Reduction Plan and Assessment Strategy 1.0 INTRODUCTION 1.1 Purpose of the Long Term Trash Load Reduction Plan The Municipal Regional Stormwater National Pollutant Discharge Elimination System (NPDES) Permit for Phase I communities in the San Francisco Bay (Order R2-2009-0074), also known as the Municipal Regional Permit (MRP), became effective on December 1, 2009. The MRP applies to 76 large, medium and small cities, towns and counties, including Menlo Park, and flood control agencies in the San Francisco Bay Region, collectively referred to as Permittees. Provision C.10.c of the MRP requires Permittees to submit a Long-Term Trash Load Reduction Plan (Long-Term Plan) by February 1, 2014. Long-Term Plans must
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