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Bigbelly PR Playbook Suggestions for Bigbelly Community Announcements

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Bigbelly PR Playbook Suggestions for Bigbelly Community Announcements Bigbelly PR Playbook Suggestions for Bigbelly Community Announcements Table of Contents Bigbelly Boilerplate .. .. .. Page ……………………………………… ………………………………… …………………… … 2 Bigbelly System: Overview & Features .. Page 2 ………………………… ………………………………………… … Bigbelly System: How It Works .. .. Page 3 ……………………………… ……………………………………………… … Community Education Opportunities .. .. Page 4 ………………………… ………………………………………… … Press Release Inspiration .. Page ……………………………… …………………………………………………………… 5 Planning Your Bigbelly Ribbon Cutting Press Event . Page 6 ………………………………………… …………… Ribbon Cutting Inspiration .. Page ……………………………………… ……………………………… ………………… 8 Social Media Soundbites . .. Page ………………………………………………………… ………………………… …… … 9 Social Media Inspiration .. .. Page ……………………………………………………………………… ………… ……… … 10 Questions? Contact Bigbelly’s Marketing and PR Team Marketing Manager: Jenna McGrail, [email protected] ​ If you would like to set up a call with our team, please reach out to any of the above contacts or your Bigbelly account manager who can coordinate a call to discuss announcing Bigbelly in your community! V1806 2 Bigbelly Boilerplate About Bigbelly Bigbelly (www.bigbelly.com) is a prominent smart solution provider as the world leader of smart waste and ​ ​ ​ recycling solutions. Deployed across communities, campuses and organizations in over 50 countries, the cloud-connected Bigbelly smart waste & recycling system combines smart, sensing, compacting stations with real-time software. Customers experience up to 80% collection reduction in addition to cleanliness, operational, economic, and environmental gains with Bigbelly. Bigbelly System: Overview & Features ● Bigbelly is the world leader of smart waste & recycling solutions for public spaces. It is a proven solution that is deployed in all 50 states and in over 50 countries worldwide. When the company started in 2003, the mission was to transform one of the least efficient and resource heavy operations - waste operations. ● Communities, campuses, facilities and retailers deploy smart, solar-powered, sensor-equipped waste and recycling stations that communicate real-time status to collection crews to enable efficiencies. It is a cloud-connected platform for managing waste and providing actionable insights into operations. Collection crews are alerted when a station needs to be collected to avoid messy overflows and windblown litter and collecting when there’s still plenty of room. ● Customers experience up to 80% collection reduction in addition to cleanliness, operational, economic, and environmental benefits with the Bigbelly system. On average, cities with the Bigbelly system deployed at scale reduce their waste collections and associated operational expense up to 80%. Fewer trash collections = fewer refuse vehicles for shorter periods of time = fewer Greenhouse Gas emissions polluting the atmosphere; This all leads to a calmer, more sustainable environment. Other system benefits include … o Cleaner Public Spaces: Bigbelly transforms public space cleanliness and aesthetics with total waste ​ containment – eliminating overflows, visible waste, windblown litter, and critter access. Create cleaner, greener, safer pedestrian spaces with reduced truck traffic, noise & congestion. o Increased Productivity: Communities experience up to 80% collection reductions with a smart ​ waste fleet and compaction technology. This results in decreased truck rolls, vehicle wear, and fuel consumption. Informed decision making with data and analytics enables labor to be reallocated to more meaningful projects. o Measurable Sustainability: Introduce and measure the diversion rate of a public space recycling ​ program. Bigbelly offers multiple streams at each station to encourage proper recycling. Reduce carbon footprint & greenhouse gas emissions with decreased fuel usage and vehicle pollution. ● The Bigbelly smart waste and recycling system is comprised of two parts: (1) the smart, connected stations on the street and (2) CLEAN software - the centralized dashboard from which system set up, management, monitoring, and optimization is done. ● You might recognize Bigbelly as a smart trash can, but it is so much more … o It is smart with a CPU, cell and GPS antennas inside o It accommodates multiple waste streams (landfill, recycling, compost) at a single location 3 o It has an enclosed design with the iconic “hopper” that keeps waste in and pests out o It’s fullness sensors know when the station is reaching capacity and needs to be collected o Compactors are solar powered – harvesting energy to enable compactions and communications o The High Capacity stations compacts to hold 5x the amount of waste as a standard bin (150 gallons vs. standard traditional bin’s 30-gallon capacity) ● More importantly, the cornerstone of the Bigbelly system is the CLEAN Management Software. o The smart stations communicate real-time status directly into CLEAN Management Console. o Auto-generated email, text, and online notifications indicate which stations need to be collected to drive increased productivity while eliminating overflows and unnecessary collections. o Users can optimize collection routines, measure and benchmark operations, and realize location-based waste patterns (volume, fill rate, collection activity) across a Bigbelly smart waste fleet. o The software provides a suite of tools powered by real-time data and advanced analytics o The measurable data from the stations on the street provides insights so that you can report on metrics such as waste volume, diversion, and collection savings. ● Today, Bigbelly provides a public right-of-way platform to deliver smart solutions to cities and host communications infrastructure. Communities and solution providers share the challenge of how and where to deploy Smart City solutions and communications infrastructure in the public right-of-way without additional clutter or negative aesthetic impact. The platform modernizes a core city service and is optimal for hosting additional technologies since it is ubiquitous and where the people are. The platform is easy to access and can hide technology in plain sight. Bigbelly System: How It Works The stations on the street collect garbage as pedestrians deposit their waste into the appropriate stream available at each location. The station is continuously sensing the amount of waste within and communicating that fullness status into to CLEAN. When it reaches full capacity, and needs to be emptied, the station communicates the change in status and collection crews are notified. This real-time insight allows crews to focus their efforts on only those stations which need to be collected no more picking up nearly empty bags … of trash or cleaning up the overflows from waste bins piled high. 4 Community Education Opportunities Educate and Engage the Community - Letter from Lead Stakeholder (Mayor, President, Commissioner, etc.) to Community o Editorial in local newspaper o Publication on city/town/county/campus website o Circulation on community list serves and newsletters - Educational Community Flyers o Create a flyer to distribute to community members – be it at an information deck, at local businesses, on bulletin boards around campus, etc. o Bigbelly has example flyers that can be customized to your environment and deployment: https://www.dropbox.com/sh/qu79ytcgpqpivj0/AADjZpxtw8GjFNoyx5V_XxQxa?dl=0 - Informational and Educational Page on City Website o Examples: o City of Philadelphia: http://philadelphiastreets.com/sanitation/the-bigbelly-program/ ​ ​ o City of Newton: http://www.newtonma.gov/gov/parks/maintenance/public_space_waste.asp ​ ​ o Waverly Council: http://www.waverley.nsw.gov.au/environment/waste_and_recycling/solar_bins ​ ​ Launch and Announce the Deployment - Press Release to Announce New Program o Published on community website and shared on social media o Circulated to local media for coverage - Press Conference and Ribbon Cutting o Suggestions, details, and blueprint on Pages 6-8 5 Inspiration from Others: Announcement Press Releases Cities, Towns, BIDs, Counties, Parks Downtown Brooklyn http://blog.bigbelly.com/downtown-brooklyn-partnership-and-council-member-cumb Partnership, NYC o-announce-expansion-of-smart-waste-and-recycling-system City of Atlanta, GA http://blog.bigbelly.com/mayor-kasim-reed-launches-atlantas-bigbelly-recycling-prog ram Atlanta, GA Parks http://blog.bigbelly.com/bigbelly-smart-waste-and-recycling-system-beautifies-atlant a-parks Yerba Buena Community http://blog.bigbelly.com/smart-waste-disposal-units-unveiled-by-supervisor-jane-kim- Benefit District, CA and-the-yerba-buena-community-benefit-district http://blog.bigbelly.com/lakewood-to-announce-bigbelly-smart-waste-and-recycling-s Lakewood, CO ystem-with-ribbon-cutting-ceremony-at-the-bear-creek-greenbelt NYC – Mayor de Blasio’s http://blog.bigbelly.com/bigbelly-a-key-pillar-in-nyc-rat-reduction-plan-de-blasio-adm Rat Reduction Program inistration-announces-32-million-neighborhood-rat-reduction-plan Los Angeles Council District http://blog.bigbelly.com/los-angeles-ninth-council-district-expands-installation-of-big 9, CA belly-smart-waste-and-recycling-system http://blog.bigbelly.com/providences-thayer-street-business-improvement-district-de Providence Thayer Street monstrates-its-commitment-to-a-cleaner-community-with-the-bigbelly-smart-waste-a BID, RI nd-recycling-system http://blog.bigbelly.com/smart-recycling-and-waste-management-comes-to-la-county LA County Parks, CA -parks-with-bigbelly-inc http://blog.bigbelly.com/los-angeles-downtown-center-business-improvement-distric
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