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Golf Tourism on the Costa Del Sol - Costa Del Golf

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Golf Tourism on the Costa Del Sol - Costa Del Golf Golf Tourism on the Costa del Sol - Costa del Golf Málaga, june de 2017 Summary Index - Summary 1 THE CONTEXT OF GOLF TOURISM ............................................................................................................................................... 3 2 ANALYSIS OF THE COURSES AVAILABLE ON THE COSTA DEL GOLF .......................................................................................... 10 3 ANALYSIS OF THE FACILITIES OFFERED BY THE GOLF COURSES ............................................................................................... 14 4 ANALYSIS OF DEMAND FOR GOLF TOURISM ............................................................................................................................ 16 5 ANALYSIS OF THE DEMAND FOR HIGH INTENSITY GOLF TOURISM .......................................................................................... 24 6 QUALITATIVE ANALYSIS OF INTERNAL (COSTA DEL GOLF) AGENTS ......................................................................................... 30 7 QUALITATIVE ANALYSIS OF EXTERNAL AGENTS ........................................................................................................................ 34 8 ECONOMIC EFFECTS OF GOLF TOURISM ON THE COSTA DEL SOL - COSTA DEL GOLF ............................................................ 38 9 COMPETITIVENESS PLAN FOR THE COSTA DEL SOL AS A GOLF TOURISM DESTINATION ........................................................ 43 Golf Tourism on the Costa del Sol - Costa del Golf 2 1 THE CONTEXT OF GOLF TOURISM From the analysis of the distribution of golf players registered in Europe it can be seen that two-thirds are men, one quarter are women and almost one tenth of the players are juniors. There are approximately There are approximately 4,142,000 golf players registered in 7,000 golf courses Europe. in Europe Golf Tourism on the Costa del Sol - Costa del Golf 3 Approximately 1% of the European population actively play golf, which means that some 7.4 million people play golf, of which 55% belong to the Federation. 1% of the European population plays Golf Golf Tourism on the Costa del Sol - Costa del Golf 4 The top 15 European countries by number of Federated golf players are: England, Germany, Sweden, France, The Netherlands, Spain, Scotland, Ireland, Denmark, Finland, Austria, Norway, Italy, Switzerland and the Czech Republic. It is notable that England and Germany are the countries with the most golf players, in both cases surpassing 640,000 federated players. Golf Tourism on the Costa del Sol - Costa del Golf 5 To understand the participation of the population of each country in golf, the total population must be divided by the number of players and federated players, obtaining a ratio of “golf-playing intensity”, and therefore an indicator of the countries which have a higher percentage of the population with a greater motivation to travel to play golf. Very high specialization in Golf •Sweden, Ireland and Scotland High specialization in Golf •Denmark, Finland, the Netherlands and Norway Specialized Golf media •England, Austria, Switzerland and Germany Low specialization in Golf •France, Spain, Czech Republic and Italy Golf Tourism on the Costa del Sol - Costa del Golf 6 The table below shows the main European countries and quantitative information on the number of federated golf players, the number of courses in each country and the ratio of players per number of inhabitants in each country, as indicators of the specialization and penetration of this activity in each market. Golf courses Players / Ranking Ranking Ranking Country Golfers Players population players courses ratio England 661.805 1.923 ratio 1,2 1 1 8 Germany 640.181 727 0,8 2 2 11 Sweden 455.770 445 4,7 3 5 1 France 407.569 599 0,6 4 3 12 Netherlands 382.232 239 2,3 5 8 6 Spain 277.782 349 0,6 6 7 12 Scontland 199.244 597 3,8 7 4 3 Irland 192.507 418 4,1 8 6 2 Denmark 150.916 190 2,7 9 10 4 Filand 143.182 156 2,6 10 12 5 Austria 101.480 157 1,2 11 11 8 Norway 101.349 152 2 12 13 7 Italy 90.027 238 0,2 13 9 15 Switzerland 89.579 96 1,1 14 15 10 Czech Republic 63.401 104 0,6 15 14 12 Souerce: Golf Participation Report for Europe 2016. KPMG Survey Golf Tourism on the Costa del Sol - Costa del Golf 7 Distribution of Federated Licenses and Golf Courses As for Spain, it should be noted that when by Autonomous Community in Spain, 2016 compared with other European countries, the number of federated players is low, particularly when compared to the whole population It should be noted, however, that in 2016 there were more than 270,000 federated players, which were concentrated in Madrid and Barcelona, followed by Malaga and Cadiz. As for the distribution of Golf Courses by Autonomous Community, there is an obvious concentration of these in three regions, Andalusia (20%), and Madrid and Barcelona (10.5% each). In second place, the concentration of golf courses is notable in Valencia (9.6%), Castilla León (8.6%), Castilla La Mancha (5.3%), the Basque Country (4.6%) and the region of Murcia (4.4%). In the other Autonomous Communities, there are golf courses, but in very low numbers. Golf Tourism on the Costa del Sol - Costa del Golf 8 Below is the ranking of Spanish provinces according to the number of federated players and their percentage in relation to the national total. Rank. Province Golfers Distribution % Rank. Province Golfers Distribution % 1 Madrid 81.836 30,1% 27 Granada 1.879 0,7% 2 Barcelona 21.637 8,0% 28 Burgos 1.878 0,7% 3 Málaga 18.224 6,7% 29 Castellón 1.773 0,7% 4 Cádiz 9.885 3,6% 30 León 1.633 0,6% 5 Alicante 8.922 3,3% 31 Toledo 1.580 0,6% 6 Valencia 8.664 3,2% 32 Segovia 1.567 0,6% 7 Asturias 8.459 3,1% 33 Salamanca 1.552 0,6% 8 Bizcaia 7.844 2,9% 34 Cáceres 1.445 0,5% 9 Cantabria 7.555 2,8% 35 Ávila 1.358 0,5% 10 Baleares 6.865 2,5% 36 Tarragona 1.343 0,5% 11 Sevilla 6.432 2,4% 37 Guadalajara 1.310 0,5% 12 Guipuzcua 6.303 2,3% 38 Ciudad Real 1.035 0,4% 13 Coruña 5.766 2,1% 39 Córdoba 1.017 0,4% 14 Murcia 5.437 2,0% 40 Albacete 1.015 0,4% 15 Palmas 5.113 1,9% 41 Badajoz 903 0,3% 16 Zaragoza 5.005 1,8% 42 Huesca 866 0,3% 17 Valladolid 4.149 1,5% 43 Palencia 769 0,3% 18 Álava 3.463 1,3% 44 Jaén 753 0,3% 19 Pontevedra 3.396 1,2% 45 Lugo 685 0,3% 20 Navarra 3.317 1,2% 46 Soria 681 0,3% 21 Girona 3.305 1,2% 47 Ourense 622 0,2% 48 Cuenca 528 0,2% 22 Lleida 3.243 1,2% 49 Zamora 368 0,1% 23 Alemería 2.918 1,1% 50 Melilla 273 0,1% 24 Huelva 2.545 0,9% 51 Teruel 151 0,1% 25 Santa Cruz 2.457 0,9% 52 Ceuta 50 0,0% 26 Rioja 2.091 0,8% Golf Tourism on the Costa del Sol - Costa del Golf 9 2 ANALYSIS OF THE COURSES AVAILABLE ON THE COSTA DEL GOLF From Vélez Málaga to San Roque, the Costa del Golf offers a total of 69 golf courses, with 1,134 holes distributed across 16 69 golf course municipalities. The Costa del Golf has 67% of the golf courses in Andalusia, that is, more than 2 out of 3 courses are on the Costa del Golf, which offers 1.134 holes a great strength from which to improve the competitiveness of the golf segment. 67% of Andalusia's Golf courses according to number courses of holes On the Costa del Golf, 49 golf courses offer 18 holes (seven out of ten of the total number of courses). Golf courses Golf courses 27 Hoyos 18 Hoyos 5,8% The 9-hole courses represent 23.2% of the total number, 71,0% 69 Golf courses representing 16 courses in absolute figures. And lastly, less Golf 9 Hoyos frequent are the 27-hole courses, of which there are 4, 23,2% courses accounting for 5.8% of those in the destination. Golf Tourism on the Costa del Sol - Costa del Golf 10 The 69 courses are distributed across 16 municipalities: More than half the Costa del Sol - Costa del Golf’s courses and holes are concentrated in Marbella, Mijas and San Roque. Marbella is the leading municipality, offering 15 courses and 243 holes, which represents more than 20% of the total offer of the Costa del Golf. Mijas, with more than 17% of the courses, has 12 courses and 189 holes. San Roque has 9 golf courses, 8 of 18 holes and 1 of 27 holes, which means 13% of the courses and more than 15% of the holes. MARBELLA, 15 courses, more than 20% of the total Golf Tourism on the Costa del Sol - Costa del Golf 11 Estepona and Benahavís are the municipalities with the next highest concentration of golf courses, 8 each, which means that each represents 11.6% of the courses on the Costa del Golf. Benahavís offers a greater number of holes, as it has 8 18-hole courses and only one 9-hole course, making a total of 135 holes and representing almost 12% of the offer. Estepona offers 5 18-holes courses and 3 9-hole courses, which makes 117 holes, and comprises 10.3% of the offer. Malaga, Benalmádena and Casares are the municipalities with the next highest concentration of golf courses, 3 each, which means that each represents 4.3% of the destination’s courses. Malaga offers a greater number of holes with one 27-hole course, another 18-hole course and a third course which has 9 holes, making a total of 54 holes and representing 4.8% of the offer. 12.9%, . Malaga, Benalmádena and Casares Alhaurín de la Torre, Vélez Málaga, Rincón de la Victoria, Half of the Antequera, Manilva, Torremolinos and Ojén, have one course municipalities, per municipality.
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