Finance Pivots to the Cloud

How Cloud Savvy Finance Leaders are Cutting Complexity and Championing Smart Expense

Management.

Finance Pivots to the Cloud Housekeeping

• This Event is Designed to be Interactive

• Take Advantage of Real Time Q&A

• Visit Resource Widget Finance Pivots to the Cloud Speakers

Larry Begley CFO CloudHealth Technologies

Dave Terry COO Chrome River Technologies

Albert Pang President Apps Run the World Finance Pivots to the Cloud CFO Debrief

A Talk with Larry Begley, CFO, CloudHealth Technologies Finance Pivots to the Cloud CFO Debrief

What’s Changed?

IT & Operations Finance Pivots to the Cloud CFO Debrief

“The Big Shift” Finance Pivots to the Cloud CFO Debrief

Managing the Cloud Finance Pivots to the Cloud CFO Debrief

Millennials and the Cloud Finance Pivots to the Cloud CFO Debrief

Finance Teams and the Cloud Era

Finance Pivots to the Cloud

Finance Pivots to The Cloud

With Albert Pang, President Apps Run the World Finance Pivots to the Cloud Agenda

. Latest research findings on Cloud Apps Market . Cloud platform is at a tipping point . Best practices for finance executives Cloud Apps Market Grew More Than Expected in 2016, $B

90 85.5 79.7 80 75.3 76 73 69.4 70 67 62.5 60 60 56.9 53 50 47 47

40

30 5-Year CAGR = 8.5% 5-Year CAGR = 10%

20

10

0 May 2017 Forecast August 2016 Forecast 2015 2016 2017 2018 2019 2020 2021 2016 Cloud Apps Market By Country and Vertical

India Singapore 1% Other Increasingly viral with 1% 16% Mexico some countries nearing 2% Brazil France 1% triple-digit growth 2% Australia 3% Canada US 4% 60% Germany Banking and 4% UK Financial 6% Services 10% Other Retail 30% 9% Healthcare High-teens and low 20s 9% Leisure & expected for most Hospitality 4% Professional verticals Services Communication Insurance 9% 4% Construction Consumer 7% and Real Estate Manufacturing Packaged 5% 7% Goods 6% 26 Vocus 85 SumTotal 144 GoodData 203 Medallia 262 AirClic 325 Vistaprint 384 Tagetik 443 PeopleMatter 27 LogMeIn 86 Rally 145 Interactive 204 Apttus 267 MarketLive 326 Cherwell 385 Tidemark 444 PivotLink Ranking Cloud Top 500 28 Bazaarvoice 87 Greenway 146 Esker SA 205 Venda 268 MicroStrategy327 ISCS 386 Viewpoint 445 Proactis 29 Dealertrack 88 SilkRoad 147 KDS 206 Avalara 269 Misys 328 WebPT 387 WorkPlace Sys446 PureSafety 30 OpenText 89 HubSpot 148 Mindshare 207 Questback 270 FrontRange 329 iTesso 388 Yonyou 447 Ramco Apps Vendors Since 2011 31 LivePerson 90 Cegid 149 Spredfast 208 ServiceMax 271 Qualifacts 330 Birchstreet 389 IBS AB 448 Rosslyn Analytics 32 ResponsysSince91 Activethe Network beginning150 Sprinklr 209 ofSCI Solutions2016,272 Property there Solutions331 Cybozu 390 BaseCamp 449 Siemens PLM 33 Lumesse 92 Q2ebanking 151 210 blueKiwi 273 Castlight Health332 Alfresco 391 EasyVista 450 Silverlake Axis 34 Jive 93 CA 152 Wave 211 Revionics 274 Thomson Elite333 API Healthcare392 Genius 451 Softway 35 ACI have94 beenSAS at153 FreshBooksleast 121212 Meta4 ownership275 Bellin 334 Aspect Software393 SysAid 452 Synygy 36 Intuit 95 Northgate 154 Insperity, Inc. 213 Bronto 276 Hyland Software335 Astute Solutions394 Bill.Com 453 TalentWise 37 Veevachanges96 Dropbox among155 Kyriba Cloud214 EMIS Top277 500.Kognitio . 336 Asure 395 Innotas 454 Technology Partners 38 IntraLinks 97 MedeAnalytics 156 Retail Solutions215 OATI 278 MRI Software337 Avionte Staffing396 Arena Solutions455 Temenos 39 Meltwater 98 AtTask 157 Intacct 216 Fourth Ltd 279 NewMarket 338 Deem 397 Central Desktop456 Total Specific Solutions 40 SunGard 99 HRSmart 158 Spendvision 217 Advent 280 NeoGrid 339 e-Builder 398 InsightSquared457 Valueframe 41 Google 100 Brainshark 159 Premiere Global218 Desire2Learn281 Locus 340 ECi 399 etouches 458 Verint 42 Demandware 101 GXS 160 VinSolutions 219 Fidessa 282 Capillary 341 GTreasury 400 saasu 459 Vindicia 43 SPS 102 Fieldglass 161 Trimble 220 Xactly 283 MEDfx 342 McKesson 401 Buildium 460 Wolters Kluwer 44 103 KANA 162 Genesys 221 Zywave 284 Axios 343 Murex 402 ADAM Tech 461 Work4Labs 45 Visma 104 Micros 163 Altair 222 SupplyOn 285 CAS 344 StoneRiver 403 Akio 462 Wynyard 46 Kronos 105 Qualtrics 164 Borderfree 223 SuperOffice 286 Jenzabar 345 TIBCO 404 Amicus Attorney463 XIFIN 47 HP 106 Coupa 165 Cegedim 224 NICE 287 Kewill 346 Tomax 405 Aranda 464 Aderant 48 Benefitfocus 107 E2open 166 eCommera 225 SDL PLC 288 NewVoiceMedia347 TriTech 406 Ascentis 465 WeDo 49 FleetMatics 108 Paycom 167 Lyris 226 Generix Group289 SS&C 348 Vendavo 407 ASG 466 ClickSoftware 50 SkillSoft 109 Halogen 168 227 EventBrite 290 Dassault 349 Zycus 408 Aspect Enterprise467 Accellos 51 HealthStream110 2U 169 Applied Sys 228 Kareo 291 Civica 350 Findly 409 Autotask 468 COINS 52 Ceridian 111 Rubicon 170 DocuSign 229 Perfect Commerce292 Arrowstream351 Bond Intl 410 Avaya 469 MercuryGate 53 Marketo 112 Ebix 171 IRIS 230 ArisGlobal 293 Thunderhead352 VFA 411 Bentley 470 Instec 54 Callidus 113 iCIMS 172 MedAssets 231 Attensity 294 Guidance 353 Trace One 412 Bitam 471 Clio 55 Five9 114 ChannelAdvisor173 MEDHOST 232 Birst 295 Gigya 354 Nuview 413 Capital ID 472 Altum 56 ReyRey 115 Autodesk 174 CGI 233 Cerner 296 Centric 355 Bunchball 414 Cobra 473 Aplicor 57 Zoho 116 BMC 175 Bizo 234 QAD 297 Connectwise356 Propertybase415 Computer Programs474 AgilOne 58 Opower 117 Epicor 176 Homecare 235 Qvidian 298 DealerSocket,357 Inc.Skytap 416 ConsolVMS 475 Wrike 59 SciQuest 118 Pearson Ed 177 AppFolio 236 Velocify 299 Avue 358 WebRezPro 417 CRW 476 Asana 60 Paylocity 119 SABA 178 Aconex 237 Verisae 300 Bigcommerce359 AFAS 418 Edifecs 477 Elastic Path 61 LiveOps 120 Vertafore 179 Replicon 238 Zuora 301 PeopleAdmin360 Avangate 419 ekmPowershop478 Taulia 62 SurveyMonkey121 ZirMed 180 Workforce SW 239 Model N 302 Nightingale 361 Brightpearl 420 Electronic Commerce479 Base CRM 63 Ellie Mae 122 Yardi 181 Clarabridge 240 ClearSlide 303 3dcart 362 Clarifire 421 EMC 480 C9 64 Cvent 123 Silverpop 182 Evolution1 241 AFS Technologies304 Strongview 363 CMIC 422 Enviance 481 Channelinsight 65 Lithium 124 Ipipeline 183 eGain 242 Moxie Software305 FastSpring 364 Dairy.com 423 Eptica 482 HRBoss 66 SugarCRM 125 Red Book 184 Daptiv 243 Avature 306 Globoforce 365 Diasoft 424 Eyefinity 483 Iconixx 67 Marin 126 TriNet Group 185 1010data 244 Haufe Umantis307 Magento 366 Epic 425 Follett 484 Lavante 68 Covisint 127 186 WebTrends 245 Host Analytics308 Clearwater 367 Healthland 426 IBS Software485 Kayako 69 CompassLearning128 Digital River 187 XRS 246 TechnologyOne309 Allocate 368 HireVue 427 inszoom.com486 SAManage 70 Experian Health129 Amber Road 188 ION Trading 247 Advanced Computer310 Campus Mgmt369 Inworx 428 IQ Navigator487 Freeagent 71 Zendesk 130 Atlassian 189 BlackLine 248 MYOB 311 Payworks 370 JDA 429 Jaspersoft 488 Get Satisfaction 72 SmartFocus 131 Textura 190 eCivis 249 Jack Henry 312 Protel 371 NCR Retail 430 Jeeves 489 Salesfusion 73 Bottomline 132 Bullhorn 191 MINDBODY 250 Accela 313 Clarizen 372 OpenBravo 431 LawLogix 490 Agilysys 74 Box.net 133 Infusionsoft 192 Accruent 251 LeanLogistics314 24sevenoffice373 PNI 432 Logibec 491 Aptean 75 Infor 134 Telogis 193 Aditro 252 Dude Solutions315 Cleverbridge374 Pronto 433 Lufthansa Sys492 ARCHIBUS 76 Blackboard 135 Brightree 194 Deltek, Inc. 253 Jobvite 316 Aria 375 Quality Sys 434 Maximizer 493 BuilderTrend 77 Peoplefluent 136 TOA 195 Ellucian 254 Act-On Software317 Evernote 376 Resolver 435 Navicure 494 CompuGroup 78 GT Nexus 137 Hubwoo 196 Sage 255 Expense On Demand318 Infinite Campus377 Revinate 436 NEC 495 CSDC Systems 79 Descartes 138 HealthcareSource197 Talentsoft 256 NEOGOV 319 Raet 378 Selectica 437 OBIC Co. 496 Dexter + Chaney Subscription 80 HootSuite 139 Abila 198 Deluxe 257 PeopleAnswers320 Revitas 379 SpringCM 438 P2 Energy 497 DSG Revenues, $M 81 Reval 140 Craneware 199 CoreLogic 258 Shopify 321 RIB 380 StayinFront 439 PageUp People498 Exalog 82 Plex 141 inContact 200 Teradata 259 BasWare 322 Steelwedge 381 Subex UK 440 PDS Software499 Exigis 83 Synchronoss 142 Beeline 201 NextGen Health260 CloudPay 323 SYSPRO 382 Swiftpage 441 Pegasus 500 FPX 84 Tyler 143 Domo 202 Upland 261 Vormittag 324 Talemetry 383 Symphony EYC442 Pegasystems The Good News is Software Companies Never Die

1. Constant Contact now part of Endurance In 2000, Salesforce.com almost 2. inContact acquired by NICE Systems had the entire market unto itself. 3. NetSuite now part of Oracle Today, it’s one of many Cloud applications vendors4. FleetMatics now part of Verizon fighting on-premise rivals and each other, 5. SciQuest renamed Jaggaer trying to secure a slice of the growing market.6. E2open merges with Steelwedge 7. Kewill renamed Blue Jay Solutions 8. PowerSchool acquired SunGard K-12 9. ServiceMax now part of GE Digital Software As A Platform

In 2000, Salesforce.com almost had the entire market unto itself.

Today, it’s one of many Cloud applications vendors fighting on-premise rivals and each other, trying to secure a slice of the growing market.

All the hype over Artificial Intelligence, Big Data, Blockchain, Internet of Things, Machine Learning, Virtual Reality, etc. centers round the need to create a platform on which other third-party services can be easily distributed and monetized. Cloud Shakeout Imminent

Infrastructure

Cloud profitability outlook is cloudy Growth Prospects at best as investor appetites and expectations Measuring Churn Vertical are shifting. win rates fluctuates prevails Sales and Marketing

Customer Same applies acquisition to support costs to rise costs Customers Explore Insourced and Outsourced Cloud Options

Agility

Domain Insourced Expertise

Strategic Imperative Whole is greater than sum

Low cost of its parts

Outsourced Availabiliity

Continuous Updates

37 Digital Transformation Past vs Future

NUMBER OF BANK BRANCHES IN Amount of Total Payments UNITED STATES Processed By Bank of America in Mar. 2016, $B

98663 70 92242 $60B 60 ATM 50 40 introduced in 1969 30 Growing at 30000 20 4% a year $20B 20000 10 Growing at 2500 0 15% a year 1940 1969 1980 2011 2016 Computer-based payments Mobile Payments Source: FDIC Source: Bank of America

Introduction of ATM did not mean the demise BOA is adding 300K+ new mobile users a month, of bank branches, nor bank tellers. resulting in 15% growth in mobile payments a year. In 2016, BOA had a $3 billion annual budget for investing in technology and innovation, a figure that has doubled since 2010. Mitigating Your Risks Through Diversification XXXX Branding Innovate Your Context Pricing Packaging Staying power Protect Your Core Cost SG&A Margin Cash Acquisition Profit Finance Executives Must Adapt To Digital Transformation

Today, it’s one of many Cloud applications vendors fighting on-premise rivals and each other, trying to secure a slice of the growing market.

A new beginning for finance executives may portend fundamental shifts in their priorities as well as their relationships with other key stakeholders within the organization. Collaboration and Trust Go Hand In Hand

Team collaboration, cross-functional visibility Today, it’s one of many Cloud applicationsand even vendors personal branding may hold keys to fighting on-premise rivals and each other,building this new enterprise-wide platform trying to secure a slice of the growingin market. order to achieve top-line growth and bottom line savings. Finance Pivots to the Cloud Questions

Larry Begley CFO CloudHealth Technologies

Dave Terry COO Chrome River Technologies

Albert Pang President Apps Run the World Finance Pivots to the Cloud

Thanks for Participating

• Follow us on Social • Visit Resource Widget • Have a Great Day!