DOCSLIB.ORG

We Have to Acknowledge That Consumers Are Controlling The

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
We Have to Acknowledge That Consumers Are Controlling The © Hugh MacLeod. www.gapingvoid.com We have to acknowledge that consumers are controlling the conversation about brands more than ever and they are doing it in real time, online, way faster than you can churn out an ad or distribute a news release. While social media is not the absolute answer to all marketing issues, I think it definitely provides insight into customer behaviors and allows clients to participate in conversations about their brand/ product/service on a more proactive and intimate level. We!ve designated a team of specialists that are immersed in all levels of social media. They spend time scouring the Web, read books and blogs, attend training, workshops and seminars, and actively participate to understand social media inside and out. - Nicole Torstenson, Sr. Marketing Strategist, Innova Ideas & Services © Hugh MacLeod. www.gapingvoid.com Let’s focus on: Nevermind. dominant ual ling ultil h/m l is rta an MR or spa p p p h h o o t t o social networks o social networks + s o o crowd s crowd s c ii p p a ll a n a e content n tt source n source w i i o s s rr k h i h i n based g / / location m u sh llt ngllii d iillii e o ng nt m u miinan in all do a n s t ms space usic mobile communities mu sociiall n e t d w at video ing o Es tu grito r k s portal t n a iin m o d s ks e rk ng o lis w h tw e t n iinterest Innova Ideas & Services | www.innovaideasandservices.com Nannette Rodríguez | Director of Hispanic Marketing, Business Development | 515.697.7200 | [email protected] @rodriguez24 (Twitter) | Nannette Rodriguez+Des Moines (Facebook, Linked In, MySpace) Web Progression Web 1.0 Web 2.0 Web 3.0 Web 3.5 In the beginning, Then it progressed Commerce then A subset of social the Web served into a place for ushered an era of networks and as an info transactions. social expression. technologies will sharing hub. surface based on • E-commerce • Social Networks ethnicity, geography • Brochureware Amazon, shopping MySpace, Facebook, and interests. • E-mail aggregators, the LinkedIn, Twitter, • Social Networks comercialization of Flickr, Vimeo, etc. • Info sharing search, PPC and SEO • QR codes Netscape, • Augmented Reality Yahoo!, Altavista, brochure sites MySpace Latino, Facebook en Español, Hi5, Vostu, MiGente, MiBatanga, Barrio305, etc. A Social Networks Perspective • 272 million people worldwide uses social networks. • 13 hours of video is uploaded to YouTube per minute. • The logical extension of social networks are mobile devices. 375 million Latin Americans own a mobile phone right now. Social Networks Usage Source: Mintel, November 2008 Survey Hispanics Non-Hispanics 2.5 2.0 1.5 1.0 0.5 Blogging/Web Comments 0 Social Networking Sites Who is Using Social Networks? Source: Harris Poll for Adweek Media, April 2009. Have a MySpace or Facebook Account Update Facebook/MySpace at least daily 18-34 18-34 35-44 35-44 45-54 45-54 55+ 55+ 0%15% 30%45% 60% 0% 6% 75% 12%18% 24% 30% Hispanic Social Networks Cheat Sheet • Facebook - current U.S. leader, 140 million users worldwide makes it the 7th largest country in the world. In March of 2008 introduced its Spanish-language version. • MySpace Latino - trails behind Facebook, but has become aligned with music promotions specifically for both the anglo and Hispanic markets. • Hi5, Orku, Sonico - largest social networks in the Spanish/Portuguese speaking countries. Hi5 is the world’s third largest. Orku dominates in Brazil. Sonico is the most like Facebook, but is new to the scene. • Vostu - newcomer to the scene, established last year, allows users to browse groups established by country in English, Spanish or Portuguese. • QuePasa, MiGente, MyBatanga - mostly dating scenes, MiGente is a Terra property and provides bilingual news, groups, job postings. • Barrio305 – another dating scene, but with an amped music component. The site allows users to chat via live video, offers music channels with exclusive content and offers open source software for users to download and create their own content to post. What to take advantage of Premium positions on profile pages – these appear on sub-pages like mailbox, etc. What to take advantage of Branded profile pages, microtargeted or sponsored ads, cause pages. What to take advantage of Corporate pages let companies join the conversation and cross- promote with little cost. How to do it The 5 Rules of Online Engagement courtesy of: James Bond, Sr. Account Executive – Google, Inc. 1. Maximize assets – digitize all assets, make all printed information digital. This provides more tags that search bots can index online. 2. Get connected – 2/3 of people are influenced by an offline source to look online. 3. Be instrument-rated – use technology and social networks to make decisions and test messages. This helps on or offline. 4. Look everywhere – there are more places to connect with audiences. Users engage and look through ads 4x longer on niche sites than on portals. 5. Be open minded – ideas generated by user content can turn into great concepts. Get started 1. Define your social media marketing objective and build a roadmap – What’s your business objective? 2. Understand your audience and be strategic – What drives your audience to a network? 3. Dedicate resources to proactively engage your audience with timely, relevant content – Provide content that keeps users coming back. 4. Actively engage in a pragmatic, controlled and open way – continue testing and experimenting. 5. Talk about what matters – do not control the conversation. 6. Do it now – Be a first mover in your industry. Encourage the Mashup Content for this presentation was enabled by a mashup of the following sources: Hispanic Social Networks: Welcome to Web 3.5. Nannette Rodríguez. Published by Innova Ideas & Services on 3/13/09. Google’s Five Rules of Engagement. James Bond, Sr. Account Executive, Google, Inc. Presented 12/4/08. Social Media Toolbox. Nathan Wright and Hillary Brown, LavaRow. Presented 3/26/09. The Conversation Prism. Graphic courtesy of Brian Solis and Jess3. Hispanic Online Marketing, The Multicultural World of Social Media Marketing. Felipe Korzenny, Ph.D., Lee Vann. Published by Media Post on 2/19/09. The Latin American Social Networking Wars: Market Leader Hi5 has been growing, but so has Facebook – and Sonico? Eric Eldon. Published by VentureBeat on 6/3/08. Reaching Spanish-Preferring Hispanics on Facebook. Lee Vann. Published by Chief Marketer on 4/28/09. Ignore Everybody: And 39 Other Keys to Creativity. Hugh MacLeod. gapingvoid.com.
Load more

Recommended publications
  • Uila Supported Apps
    Uila Supported Applications and Protocols updated Oct 2020 Application/Protocol Name Full Description 01net.com 01net website, a French high-tech news site. 050 plus is a Japanese embedded smartphone application dedicated to 050 plus audio-conferencing. 0zz0.com 0zz0 is an online solution to store, send and share files 10050.net China Railcom group web portal. This protocol plug-in classifies the http traffic to the host 10086.cn. It also 10086.cn classifies the ssl traffic to the Common Name 10086.cn. 104.com Web site dedicated to job research. 1111.com.tw Website dedicated to job research in Taiwan. 114la.com Chinese web portal operated by YLMF Computer Technology Co. Chinese cloud storing system of the 115 website. It is operated by YLMF 115.com Computer Technology Co. 118114.cn Chinese booking and reservation portal. 11st.co.kr Korean shopping website 11st. It is operated by SK Planet Co. 1337x.org Bittorrent tracker search engine 139mail 139mail is a chinese webmail powered by China Mobile. 15min.lt Lithuanian news portal Chinese web portal 163. It is operated by NetEase, a company which 163.com pioneered the development of Internet in China. 17173.com Website distributing Chinese games. 17u.com Chinese online travel booking website. 20 minutes is a free, daily newspaper available in France, Spain and 20minutes Switzerland. This plugin classifies websites. 24h.com.vn Vietnamese news portal 24ora.com Aruban news portal 24sata.hr Croatian news portal 24SevenOffice 24SevenOffice is a web-based Enterprise resource planning (ERP) systems. 24ur.com Slovenian news portal 2ch.net Japanese adult videos web site 2Shared 2shared is an online space for sharing and storage.
    [Show full text]
  • Obtaining and Using Evidence from Social Networking Sites
    U.S. Department of Justice Criminal Division Washington, D.C. 20530 CRM-200900732F MAR 3 2010 Mr. James Tucker Mr. Shane Witnov Electronic Frontier Foundation 454 Shotwell Street San Francisco, CA 94110 Dear Messrs Tucker and Witnov: This is an interim response to your request dated October 6, 2009 for access to records concerning "use of social networking websites (including, but not limited to Facebook, MySpace, Twitter, Flickr and other online social media) for investigative (criminal or otherwise) or data gathering purposes created since January 2003, including, but not limited to: 1) documents that contain information on the use of "fake identities" to "trick" users "into accepting a [government] official as friend" or otherwise provide information to he government as described in the Boston Globe article quoted above; 2) guides, manuals, policy statements, memoranda, presentations, or other materials explaining how government agents should collect information on social networking websites: 3) guides, manuals, policy statements, memoranda, presentations, or other materials, detailing how or when government agents may collect information through social networking websites; 4) guides, manuals, policy statements, memoranda, presentations and other materials detailing what procedures government agents must follow to collect information through social- networking websites; 5) guides, manuals, policy statements, memorandum, presentations, agreements (both formal and informal) with social-networking companies, or other materials relating to privileged user access by the Criminal Division to the social networking websites; 6) guides, manuals, memoranda, presentations or other materials for using any visualization programs, data analysis programs or tools used to analyze data gathered from social networks; 7) contracts, requests for proposals, or purchase orders for any visualization programs, data analysis programs or tools used to analyze data gathered from social networks.
    [Show full text]
  • Systematic Scoping Review on Social Media Monitoring Methods and Interventions Relating to Vaccine Hesitancy
    TECHNICAL REPORT Systematic scoping review on social media monitoring methods and interventions relating to vaccine hesitancy www.ecdc.europa.eu ECDC TECHNICAL REPORT Systematic scoping review on social media monitoring methods and interventions relating to vaccine hesitancy This report was commissioned by the European Centre for Disease Prevention and Control (ECDC) and coordinated by Kate Olsson with the support of Judit Takács. The scoping review was performed by researchers from the Vaccine Confidence Project, at the London School of Hygiene & Tropical Medicine (contract number ECD8894). Authors: Emilie Karafillakis, Clarissa Simas, Sam Martin, Sara Dada, Heidi Larson. Acknowledgements ECDC would like to acknowledge contributions to the project from the expert reviewers: Dan Arthus, University College London; Maged N Kamel Boulos, University of the Highlands and Islands, Sandra Alexiu, GP Association Bucharest and Franklin Apfel and Sabrina Cecconi, World Health Communication Associates. ECDC would also like to acknowledge ECDC colleagues who reviewed and contributed to the document: John Kinsman, Andrea Würz and Marybelle Stryk. Suggested citation: European Centre for Disease Prevention and Control. Systematic scoping review on social media monitoring methods and interventions relating to vaccine hesitancy. Stockholm: ECDC; 2020. Stockholm, February 2020 ISBN 978-92-9498-452-4 doi: 10.2900/260624 Catalogue number TQ-04-20-076-EN-N © European Centre for Disease Prevention and Control, 2020 Reproduction is authorised, provided the
    [Show full text]
  • My-Trac: System for Recommendation of Points of Interest on the Basis of Twitter Profiles
    electronics Article My-Trac: System for Recommendation of Points of Interest on the Basis of Twitter Profiles Alberto Rivas 1,2,* , Alfonso González-Briones 1,2,3 , Juan J. Cea-Morán 1, Arnau Prat-Pérez 4 and Juan M. Corchado 1,2 1 BISITE Research Group, University of Salamanca, Edificio I+D+i, Calle Espejo 2, 37007 Salamanca, Spain; [email protected] (A.G.-B.); [email protected] (J.J.C.-M.); [email protected] (J.M.C.) 2 Air Institute, IoT Digital Innovation Hub, Carbajosa de la Sagrada, 37188 Salamanca, Spain 3 Research Group on Agent-Based, Social and Interdisciplinary Applications (GRASIA), Complutense University of Madrid, 28040 Madrid, Spain 4 Sparsity-Technologies, 08034 Barcelona, Spain; [email protected] * Correspondence: [email protected] Abstract: New mapping and location applications focus on offering improved usability and services based on multi-modal door to door passenger experiences. This helps citizens develop greater confidence in and adherence to multi-modal transport services. These applications adapt to the needs of the user during their journey through the data, statistics and trends extracted from their previous uses of the application. The My-Trac application is dedicated to the research and development of these user-centered services to improve the multi-modal experience using various techniques. Among these techniques are preference extraction systems, which extract user information from social networks, such as Twitter. In this article, we present a system that allows to develop a profile of the preferences of each user, on the basis of the tweets published on their Twitter account. The Citation: Rivas, A.; González-Briones, system extracts the tweets from the profile and analyzes them using the proposed algorithms and A.; Cea-Morán, J.J.; Prat-Pérez, A.; returns the result in a document containing the categories and the degree of affinity that the user has Corchado, J.M.
    [Show full text]
  • Building a Personal Political Brand Using Facebook and Instagram Advertising
    BUILDING A PERSONAL POLITICAL BRAND USING FACEBOOK AND INSTAGRAM ADVERTISING Jyväskylä University School of Business and Economics Master’s Thesis 2020 Author: Tommi Puomisto Subject: Digital Marketing and Corporate Communication Supervisor: Heikki Karjaluoto ABSTRACT Author Tommi Puomisto Title Building a personal political brand using Facebook and Instagram advertising Subject Type of work Digital Marketing and Corporate Master’s thesis Communication Date Number of pages 16.6.2020 86 The how and where of political marketing and branding has changed significantly in the past decade. Social networking sites are increasingly used by actors like political parties to brand themselves and interact digitally with voters in real-time. While political branding has been researched extensively from the external perspective of the audience, the internal perspective, “brand identity”, and especially that of individual politicians has remained under-researched, thus presenting a potential research gap. The goal of this thesis is to increase the understanding of the role of Facebook and Instagram advertising in building a personal political brand from the internal perspective of the brand owner and internal stakeholders, therefore addressing the call for further research on the internal perspective of branding. This study is a mixed methods research and was carried out as a single case study. The case was an election campaign of a single political candidate in the Finnish parliamentary elections of 2019. Qualitative data was collected through semi-structured interviews, which were processed through the thematic analysis approach. Quantitative secondary performance data of the campaign’s social media advertising was then analyzed and compared with the findings of the qualitative thematic analysis.
    [Show full text]
  • List of Section 13F Securities, Third Quarter, 2011
    List of Section 13F Securities Third Quarter FY 2011 Copyright (c) 2011 American Bankers Association. CUSIP Numbers and descriptions are used with permission by Standard & Poors CUSIP Service Bureau, a division of The McGraw-Hill Companies, Inc. All rights reserved. No redistribution without permission from Standard & Poors CUSIP Service Bureau. Standard & Poors CUSIP Service Bureau does not guarantee the accuracy or completeness of the CUSIP Numbers and standard descriptions included herein and neither the American Bankers Association nor Standard & Poor's CUSIP Service Bureau shall be responsible for any errors, omissions or damages arising out of the use of such information. U.S. Securities and Exchange Commission OFFICIAL LIST OF SECTION 13(f) SECURITIES USER INFORMATION SHEET General This list of “Section 13(f) securities” as defined by Rule 13f-1(c) [17 CFR 240.13f-1(c)] is made available to the public pursuant to Section13 (f) (3) of the Securities Exchange Act of 1934 [15 USC 78m(f) (3)]. It is made available for use in the preparation of reports filed with the Securities and Exhange Commission pursuant to Rule 13f-1 [17 CFR 240.13f-1] under Section 13(f) of the Securities Exchange Act of 1934. An updated list is published on a quarterly basis. This list is current as of September 15, 2011, and may be relied on by institutional investment managers filing Form 13F reports for the calendar quarter ending September 30, 2011. Institutional investment managers should report holdings--number of shares and fair market value--as of the last day of the calendar quarter as required by [ Section 13(f)(1) and Rule 13f-1] thereunder.
    [Show full text]
  • Is the Ohio State University Right for You? a Guide to Decision Making and Why OSU Is the Place for You
    Volume XVII Number4 Summer 2010 www.quepasa.osu.edu Memories of Graduations Making Them Our Own By Michael J. Alarid I had almost forgotten. Let it suffice accomplishments, passion, determination, FAFSA in The FAFSA Can Save You. To help to say that I was tired, overworked, and and love for OSU make them most worthy understand the resources available to you, running low on energy on the day Bruno of the degrees they now hold. To all gradu- Indra Leyva-Santiago writes about the and I met with this year's graduates for the ates, we hope that you will read Staying resources at the Multicultural Center in annual ,Que Posa, OSU? graduation photo Connected, Vincent Sanchez's article about The Multicultural Center Is Your Safe Haven, session. Then I wa lked into the Ohio Union the developing Hispanic Alumni Society at and Susannah Turner encourages you to and saw the smiles on the faces of all the OSU. Congratulations to all of you! explore support groups within the dorms soon to be graduates. I could suddenly feel But for every graduate, there are many in her article Learning Communities Are it: their energy, excitement, anticipation, students still on their way to this great Seeking You. Finally, to help make the most and feelings of accomplishment engulfed accomplishment; it is for those that the of your time at OSU, Ana Gerber encour- me. For a moment, I remembered my first rest of this edition is intended. Our edition ages you to study abroad in her article graduation: I was back in Oregon sur- begins with Greetings from Key Leaders, The Road Is Calling, while Cyndi Freeman rounded by my family, filled with pride and featuring salutations and well wishes from offers some insight to incoming graduate excited about being the first person in my university leaders who play important students in Making Columbus Your Home.
    [Show full text]
  • Platforms, Content Moderation, and the Hidden Decisions That Shape Social Media
    See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/327186182 Custodians of the internet: Platforms, content moderation, and the hidden decisions that shape social media Book · January 2018 CITATIONS READS 268 6,850 1 author: Tarleton Gillespie Microsoft 37 PUBLICATIONS 3,116 CITATIONS SEE PROFILE All content following this page was uploaded by Tarleton Gillespie on 20 December 2019. The user has requested enhancement of the downloaded file. Custodians of the Internet platforms, content moderation, and the hidden decisions that shape social media Tarleton Gillespie CUSTODIANS OF THE INTERNET CUSTODIANS OF THE INTERNET platforms, content moderation, and the hidden decisions that shape social media tarleton gillespie Copyright © 2018 by Tarleton Gillespie. All rights reserved. Subject to the exception immediately following, this book may not be repro- duced, in whole or in part, including illustrations, in any form (beyond that copying permitted by Sections 107 and 108 of the U.S. Copyright Law and except by reviewers for the public press), without written permission from the publishers. The Author has made this work available under the Creative Commons Attribution- Noncommercial- ShareAlike 4.0 International Public License (CC BY- NC- SA 4.0) (see https://creativecommons.org/licenses/ by- nc- sa/4.0/). An online version of this work is available; it can be accessed through the author’s website at http://www.custodiansoftheinternet.org. Yale University Press books may be purchased in quantity for educational, business, or promotional use. For information, please e- mail sales.press@yale. edu (U.S. offi ce) or [email protected] (U.K.
    [Show full text]
  • Since Transforming Itself Into a Social Network, Quepassa Has Become the Fastest Growing Latino Site
    Issue: January 30, 2009 All rights reserved! ceocfointerviews.com The Most Powerful Name In Corporate News and Information. Since Transforming Itself Into A Social Network, Quepassa Has Become The Fastest Growing Latino Site Technology ico’s leading integrated steel producer. ideas, and activities. Internet Information Providers Among his responsibilities, Mr. Abbott (QPSA-NASDAQ) has led the negotiation of AHMSA’s Interview by: Lynn Fosse, Sr. Editor $2bn debt restructuring. Quepasa Corporation CEOCFO: What is your vision for In addition, over the past two years, Mr. Quepasa? 224 Datura Street, Suite 1100 Abbott has led investor groups and has Mr. Abbott: “Our vision is to transform West Palm Beach, FL 33401 participated in the executive committees Quepasa into the leading social network Phone: 561-491-4181 of two start-up efforts in Brazil, namely destination for Latinos in the US and in Click Filmes (www.clickfilmes.com)— Latin America.” Brazil’s first hotel video on demand busi- ness—and Industria de Entretenimento— CEOCFO: Where are you in the process an entertainment business that owns the and how are you going about it? rights to the Pacha brand in Brazil among Mr. Abbott: “Quepasa was founded in others. 1997 as a Latino portal, going public in 1999 and we went through a management In 2006, Mr. Abbott assisted in the for- change in November of 2007. At that mation of Mexicans and Americans time, the management team and I decided Thinking Together (www.matt.org), a to re-launch Quepasa as a Latino social San Antonio-based non profit group fo- network.
    [Show full text]
  • Tagged Buys Hi5 in Facebook Challenge 14 December 2011
    Tagged buys hi5 in Facebook challenge 14 December 2011 well as with friends. Members can also play games or send virtual gifts. Hi5 was established in 2003 as a social network but about two years ago shifted focus to being a platform for people to play games online. "Tagged is the perfect home for hi5 as it continues to prove itself as a major contender in social," said Alex St. John, former president and chief technology officer of hi5. (c) 2011 AFP Tagged on Wednesday bought fellow online community hi5 in a move aimed at creating a Facebook rival. Tagged on Wednesday bought fellow online community hi5 in a move aimed at creating a Facebook rival. The two San Francisco-based startups will continue to operate as independent brands but Tagged plans to build bridges between its more that 100 million users and the 230 million people signed up at hi5. Financial terms of the deal were not disclosed. "An opportunity of this magnitude is uncommon and exciting as the addition of hi5 immediately doubles our overall active user base and grows combined registered users past 330 million members," said Tagged co-founder Greg Tseng. He described the alliance as giving rise to "the best social network to meet new people." Social networking giant Facebook boasts more than 800 million members around the world, letting people share photos, thoughts and more with friends. Tagged.com launched in late 2004 and allows people to socialize with folks they don't know as 1 / 2 APA citation: Tagged buys hi5 in Facebook challenge (2011, December 14) retrieved 26 September 2021 from https://phys.org/news/2011-12-tagged-hi5-facebook.html This document is subject to copyright.
    [Show full text]
  • Guide to Theecological Systemsof Puerto Rico
    United States Department of Agriculture Guide to the Forest Service Ecological Systems International Institute of Tropical Forestry of Puerto Rico General Technical Report IITF-GTR-35 June 2009 Gary L. Miller and Ariel E. Lugo The Forest Service of the U.S. Department of Agriculture is dedicated to the principle of multiple use management of the Nation’s forest resources for sustained yields of wood, water, forage, wildlife, and recreation. Through forestry research, cooperation with the States and private forest owners, and management of the National Forests and national grasslands, it strives—as directed by Congress—to provide increasingly greater service to a growing Nation. The U.S. Department of Agriculture (USDA) prohibits discrimination in all its programs and activities on the basis of race, color, national origin, age, disability, and where applicable sex, marital status, familial status, parental status, religion, sexual orientation genetic information, political beliefs, reprisal, or because all or part of an individual’s income is derived from any public assistance program. (Not all prohibited bases apply to all programs.) Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact USDA’s TARGET Center at (202) 720-2600 (voice and TDD).To file a complaint of discrimination, write USDA, Director, Office of Civil Rights, 1400 Independence Avenue, S.W. Washington, DC 20250-9410 or call (800) 795-3272 (voice) or (202) 720-6382 (TDD). USDA is an equal opportunity provider and employer. Authors Gary L. Miller is a professor, University of North Carolina, Environmental Studies, One University Heights, Asheville, NC 28804-3299.
    [Show full text]
  • Understanding Online Social Network Usage from a Network Perspective
    Understanding Online Social Network Usage from a Network Perspective Fabian Schneider Anja Feldmann Balachander Krishnamurthy Walter Willinger TU Berlin / T-Labs TU Berlin / T-Labs AT&T Labs - Research AT&T Labs - Research [email protected] [email protected] [email protected] [email protected] berlin.de berlin.de ABSTRACT content has resulted in over half a billion users being present on the Online Social Networks (OSNs) have already attracted more than OSN ecosystem. Facebook alone adds over 377,000 users every half a billion users. However, our understanding of which OSN fea- twenty-four hours and is expected to overtake MySpace in the total tures attract and keep the attention of these users is poor. Studies number of users in 2009 [2]. thus far have relied on surveys or interviews of OSN users or fo- This sheer number of users makes OSN usage interesting for dif- cused on static properties, e. g., the friendship graph, gathered via ferent entities: (i) ISPs have to transport the data back and forth sampled crawls. In this paper, we study how users actually inter- and provide the connectivity, (ii) OSN service providers need to act with OSNs by extracting clickstreams from passively monitored develop and operate scalable systems, and (iii) researchers and de- network traffic. Our characterization of user interactions within the velopers have to identify trends and suggest improvements or new OSN for four different OSNs (Facebook, LinkedIn, Hi5, and Stu- designs. The questions this paper aims at answering therefore in- diVZ) focuses on feature popularity, session characteristics, and the clude Which features of OSNs are popular and capture the users at- dynamics within OSN sessions.
    [Show full text]