Oracle Fusion UX Capability DG

Oracle Fusion User Experience Capability Discussion Guide Last updated: 11/01/07

Oracle Introduction Oracle Business Strategy: Oracle User Experience Strategy

Provide unified applications vision with MW. Oracle‟s Profile: Overall Messaging: Sell DB options and DB switches to new customers. Oracle was founded in 1977, with offices in 145+ countries. Sell MW as extension of DB and applications. Provides enterprise SOA Portal and Web 2.0 development. As of 2007, Oracle employs ˜75,000 people. Continuing acquisition strategy: WebCenter is the new face of Oracle Fusion applications.

o Consolidate Enterprise Resource Planning (ERP), Customer Utilizes 10g deployment and government options. Is the leading enterprise software company. Is No. 1 in database (DB), No. 2 in business intelligence (BI), Relationship Management (CRM), and Supply Chain Management (SCM), and Business Intelligence (BI) market Oracle Position and Opportunity: and No. 3 in middleware (MW). Claims $1 billion in MW sales—more than BEA. segments. Fusion Portal Server and WebCenter provide for an easy o Build vertical industry expertise. migration of existing applications in order to deliver rich Web 2.0 Oracle Fusion Middleware includes all Oracle software other o Fill MW gaps. user experiences, including mashups, wikis, VoIP (Voice over than applications or database. Oracle MW Web site: Internet Protocol), RSS (Really Simple Syndication) feeds, www.oracle.com/products/middleware Oracle Fusion User Experience Offerings discussion forums, and online Web content publishing. These

Oracle products: Oracle‟s Strategic Goals: Oracle’s key offering in User Experience (UX) starts with the Lead in business applications. Oracle Application Server 10g, which includes Oracle Portal Server utilize end-user excitement about using the Web 2.0 Present a complete stack (with the help of Linux). (also available separately). Oracle has also announced a new features in SOA applications. Build maintenance revenues. product named Oracle WebCenter. These are related but increase business agility to deliver the latest user experience separate products that deliver Service Oriented Architecture features. Oracle Fusion Middleware Framework: (SOA) and Web 2.0 functionality utilize existing investment in Oracle database technology to

enable services for database-oriented applications. Oracle Portal Server (Portal) is a 10g application server option

System AppServicesSystem Applications for building enterprise portals that features wizard-driven page For more information on Oracle WebCenter features and Identity Mgmt. design, content management functions, and JSR 168 (Java architectures, read the Oracle WebCenter FAQ. Oracle applications, SAP, R/S, mySAP Specification Request 168) Portal application program interfaces User Interaction (APIs). For more information, consult the Oracle Portal Web site Why is this Important to Solutions Partners? Portals, Content, Search, Desktop, Mobile,

VoIP Oracle WebCenter integrates enterprise services to provide a Microsoft solutions partners should expect to hear the following

Business Intelligence unified, context-aware Web application. The tools in Oracle claims from or about Oracle Fusion development capability: WebCenter allow Java developers to integrate Web-based portals ETL, Q&A, OLAP, Reports, Alerts, Real „Portal and WebCenter provide Web-based content Time and enterprise applications with context-sensitive work creation, editing, and management tools.” Oracle’s Integration and Process Mgmt. Identity SignOn, Admin. Single Provisioning, Directory environments that are based on rich, Asynchronous JavaScript solutions are competitive alternatives to Microsoft® Office Messaging, ESB, BPM, B2B, BAM, MDM XML (Ajax)-based components, portlets, and content in an open,

System Mgmt. ® ools and Framework SharePoint Server. Application Server standards-based architecture. Oracle reportedly describes

Developer Tools Developer J2EE, WS-*, Events, Rules WebCenter as being essentially the opposite of a portal. “Oracle WebCenter will emerge as the new face of SOAT Grid Infrastructure Developers are allowed to put elements into an application (or Oracle Fusion Applications.” This may create the Clusters, Metadata, Registry, Security application interface) instead of putting content into a distinct perception for many companies that it is inevitable as a de Databases portal product. [Source: Infoworld, November 2006] facto user interface.

“Many developers perceive that Oracle has a more Oracle, DB2, Microsoft SQL Server, Sybase For additional information and links to related information, visit powerful understanding of the Web 2.0 software the Oracle WebCenter Web site. development tools than Microsoft.” Fusion offers Web 2.0 functions that do not rely upon desktop applications, as For additional information on acronyms and components, please see is the case with Microsoft’s current strategy. the Glossary at the end of this discussion guide.

“Cost is driving the merging of infrastructures into SOAs.” Analysts expect that in order to integrate heterogeneous intra-company and outside enterprise

Microsoft, BizTalk, Excel, Expression, InfoPath, Internet Explorer, Outlook, the Microsoft Office logo, PowerPoint, SharePoint, Visual Studio, Windows, Windows Media, Windows Mobile, the Windows logo, Windows Server, and Windows Vista are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries/regions. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. The information contained in this document represents the current view of Microsoft Corporation on the issues discussed as of the date of publication. This document is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS DOCUMENT. Page 1 of 5

Oracle Fusion User Experience Capability Discussion Guide Last updated: 11/01/07

systems, the market is anticipating a merging of based authoring and Oracle WebCenter Spaces for group- based composing application supporting user interfaces, infrastructures into SOAs to enable integration and achieve based authoring and workflow. business rules and policies, user profiles, and preferences lower Total Cost of Ownership (TCO). A lack of announcements on release dates may be and business processes.

frustrating to Oracle customers. In an early 2007 Infoworld Oracle has announced, but apparently not yet provided a Oracle Fusion User Interaction Strengths article, analyst Jim Murphy of AMR Research reportedly ship date for WebCenter Spaces, a configurable work

Oracle WebCenter helps to facilitate the interaction of noted that details on the functionality planned for the initial environment that enables individuals and groups to people, processes, and information across multiple channels. Fusion/WebCenter application were still ―nonexistent.‖ collaborate more effectively. Development environments are in the middle of major Oracle Fusion utilizes an extensive installed base of Oracle transitions. For instance, Borland has redesigned its How To Succeed Against Oracle UI Tools Portal customers, established channels, and existing direct- JDeveloper 2007 around Eclipse. sales efforts. Overall success topics:

Oracle presents its solution as an integrated portal and Web Requires the entire Fusion stack, which is 300 GB installed Oracle does not yet provide solutions such as those 2.0 development stack. and does not offer the option of installing only parts of the stack. currently offered by Microsoft -- Oracle Portal and Oracle is already delivering solutions to advanced SOA WebCenter do not yet provide the same features, problems, such as security management and support of Oracle Portal Server: functionality, and solutions as established Microsoft partner-developed extensions. May have a limited customer base; Microsoft and its offerings. For example, the Microsoft Web user experience is Oracle’s numerous middleware components provide APIs solutions partners rarely encounter it as a competitor to already integrated through SharePoint Server (portal, sites, and support for external services. Microsoft Office SharePoint Server. pages, Web parts), Microsoft Expression® Web, Microsoft Office SharePoint Designer, and Microsoft Office business Oracle Fusion supports local language applications. Lightweight Web-based authoring interfaces, and Web- applications (e.g., Microsoft Office Outlook®, Microsoft based Distributed Authoring and Versioning (WebDAV) Oracle has good local network support from partners Office Excel®, and Microsoft InfoPath®.) around the world with new internet-based services. capabilities are available, but transformation facilities for intelligently decomposing desktop content are limited. Microsoft Recognized Leader -- Microsoft is recognized as

a leader with high ability to execute by a leading analyst. Oracle Fusion User Interaction Challenges Has built-in versioning, templates, and localization available, but few of the advanced features (such as version compare, Portal success topics: Overall Fusion Issues: automated triggers, and sophisticated publishing and promotion routines) that are now standard in more robust Proprietary -- Advanced Oracle features such as clustering, Oracle’s products are well suited for integrating with Oracle Content Management System (CMS) packages. replication, and high availability require adoption of Oracle applications, but may not provide some customers with the 10g platform and may constrain or limit customers and general purpose tools they need or desire for integrating Oracle has previously been a leader in horizontal portal and vendors to ADF and other Oracle-proprietary frameworks. into non-Oracle applications. portlet development features, but it may be slow to position Uncertainty -- Oracle customers may be unsure about the portal as a leading edge in integrating the diverse Focus on all-Oracle environments, without particular or Oracle Portal’s future viability. Oracle does not currently business applications of its acquired installation bases. special strength in heterogeneous enterprise environments. provide a definitive roadmap for its portal past that of its Some users may discover that Oracle Portal cannot easily Fusion announcement, although the company has stated Use of the proprietary Application Development Framework migrate their entire site to production environments. For that Oracle Portal and WebCenter Suite will coexist for the (ADF) to build user experiences. At an API level, Oracle instance, administrative settings for users, groups, roles, foreseeable future. Portal and WebCenter do not natively provide permissions may have to be set up manually using Web- Availability of advanced features – Encourage customers interoperability with Java frameworks such as Java Faces. based tools. to ask whether or not the types of advanced features that May secure vendor commitment to Oracle solutions by Oracle WebCenter: are now standard in most CMS packages are available. requiring central management through Oracle Enterprise Manager. Oracle has announced but apparently not yet provided a Oracle WebCenter Success Topics: definitive framework for data and controls for Oracle, Siebel, Major components of Oracle Enterprise Manager have been Cost and TCO -- Oracle WebCenter Suite is provided as an PeopleSoft, and JD Edwards. announced, but Oracle has not provided extensive or add-on solution for Oracle Application Server Enterprise definitive detail on all specifics and release dates. However, Oracle has announced but apparently not yet provided a Edition at $50,000 per CPU, contributing to increased TCO. they will include Oracle WebCenter Composer for browser- definitive ship date for WebCenter Composer, a browser-

Oracle Fusion User Experience Capability Discussion Guide Last updated: 11/01/07

Dependence on acquisitions -- End-user expectations and Microsoft provides a mature product --SharePoint Server ―out-of-the-box.‖ This allows them to build custom needs for Web 2.0 features, functions, and interfaces are is designed to provide a more comprehensive collaboration workflows in Microsoft Windows Workflow Foundation (WF) changing and Oracle may require an acquisition to change environment than competing solutions such as Oracle Portal and then use them in SharePoint Server. its feature set to match customer needs. Server. Microsoft Office SharePoint Server now encompasses the previous Content Management Server. Complexity – WebCenter requires object-oriented Extend UX outside the company -- Workflow and user development experience in order to use any non-drag and experience are now integrated and can be extended using drop feature. This can be a complex programming model Microsoft Office business applications (OBAs). It is now with potentially hundreds of APIs to learn. possible, for example, to design such functions as approving a request for a group membership for a manager on a plane Development tools – Oracle WebCenter delivers flight. With just the click of a button, users can enable in the components to assemble Web 2.0 applications (wiki, blogs, same email window using a dynamic control in Microsoft etc.) In contrast, Microsoft Office SharePoint Server is Office Outlook. designed to deliver a complete set of tools for building custom Web parts (e.g., Task List, Calendar, News, etc.). Knowledge Network (SharePoint Server Search) – SharePoint Server Search has new capabilities, such as a Collaboration features – SharePoint Server is also SharePoint Server search feature known as ―Knowledge designed to provide customers a more comprehensive Network.‖ These capabilities are designed to enable collaboration environment than solutions such as Oracle SharePoint Server users to find experts in their organizations Portal Server. SharePoint Server is designed to allow team on a variety of topics. Once a set of experts are located, they members to work on the same document—e.g., features can collaborate to collectively solve business problems. and functionality such as shared document, messenger, Customer expert information is included directly into organizing documents, document versioning, finding a SharePoint Server. document using Search, changing a document, alerts and events, and enabling workflow (for example approving Microsoft is a leader in overall Return on Investment expense claims or holiday requests). (ROI) and ease of use -- Independent analysts have given Rich User Interaction (UI) experience – Microsoft allows Microsoft high ratings for ease of use of its products. For Demonstrate Success Stories: users to create Ajax over Microsoft Windows example, as early as 2004 Nucleus Research gave BizTalk Communication Foundation (WCF). This enables the use of Strengthen your presentation by discussing the success of many Server an overall score of 4.8 out of 5 in overall ROI, with lightweight frameworks such as Java Script Object Notation leading organizations across a range of vertical markets that rely perfect scores of 5 in deployment, adoption, support, (JSON). JSON allows users to group multiple requests and on Microsoft ability to create a positive user experience, (See the business impact, and vendor track record. Also, a customer later de-serialize them and update multiple Web parts, Additional Information section below). business value case study on SharePoint Server 2007 for the reducing server calls for a much smoother user experience. BT Financial Group in Australia showed that the company

was able to save $540K USD per year by streamlining its Microsoft Value Proposition Unlock the heterogeneous Line of Business (LOB) data – ® information gathering. SharePoint Server and Microsoft BizTalk Server allows users

Microsoft believes the best approach to winning against Oracle to integrate with almost any system via more than 150 Total cost of ownership -- Microsoft Office SharePoint is to focus on Microsoft’s recognized strengths: BizTalk Server adapters. As a result, users can bring data Server, BizTalk Server, and SQL Server 2005 are designed to from all their LOB systems into SharePoint Server. provide value ―out-of-the-box‖ without requiring expensive TCO Leadership User Experience Excellence Unified adapter value across virtually any UI – Users may add-on solutions. See the Microsoft-commissioned Crimson Complete Software Stack also build an adapter using WCF, allowing virtually any Consulting Developer Productivity study for additional Rich Integration and Interoperability application to consume it. In non-Microsoft solution data. Oracle WebCenter Suite is provided as an add-on Flexible and Agile Development Environment environments, this typically requires learning multiple APIs option to Oracle Application Server Enterprise Edition at Single Platform from Mobile to Data Center and wiring them together. $50,000 per CPU.

The “Wow” Factor -- The new user interfaces created in “Out-of-the-box” workflow and custom workflow‖ – In addition, emphasize the following specific benefits: Expression Blend are XAML-based (Extensible Application With Microsoft Office SharePoint Server, users can utilize a Markup Language-based) delegates that allow graphic set of common workflows—such as expense approvals— cards to process the painting of the controls instead of the

Oracle Fusion User Experience Capability Discussion Guide Last updated: 11/01/07

CPU. As with Microsoft Windows Vista®, this helps provide Response: While a custom application may be used to Response: SharePoint Server is designed to organize all cool glassy effects that are resolution-independent and produce a set of reports, users seeking an integrated aspects of information sharing and work in partnership with vector-based on the browser. experience should always analyze the development stack other Microsoft solutions to provide a familiar office front- and its ability to interoperate. Microsoft offers a consistent, end for OBA applications. It has workflow capabilities and Sales Objection Handling rich development stack that exposes data via BizTalk Server, content management capabilities integrated into the with its excellent out-of-the-box support for heterogeneous solution. Microsoft does not seem to have a consistent UX integration using a variety of application adapters. Doesn‟t Micrsoft Office SharePoint Server lock me in to strategy. an all-Microsoft environment? Response: Microsoft’s user experience strategy is not limited Response: SharePoint Server isn’t designed to constrain or to the browser, but spans the desktop, SharePoint Server, commit users any more than they might be committed and Microsoft Office business applications and development through buying any other solution. Microsoft offers tools—especially the designer-oriented Expression tools. All customers the choice of highly interoperable collaboration these products are now based on .NET 3.0 with Windows tools so they can best address their specific circumstances, Communication Foundation (WCF), Windows Workflow needs, and plans—when and how they choose. Foundation, and WPF (Windows Presentation Foundation), enabling development of rich vector-based applications What if I have employees who have other browsers such as Firefox? that integrate independently of the application, including an interchangeable workflow and consistent collaboration Response: SharePoint Designer 2007 creates pages based on stack. Web standards such as XHTML (Extensible HTML) and Microsoft does not follow Ajax/Web 2.0. cascading style sheets, including built-in compatibility checkers for these standards. It’s designed so that Web sites Response: Microsoft has a broad user experience strategy created with SharePoint Designer are compatible with any that includes Web 2.0. Microsoft actually provides strong browser that supports these standards. Users can also build leadership in this area by going beyond AJAX. Microsoft rich UI applications with Expression. WPF/E applications will provides an ASP.NET 2.0 AJAX Web site library (previously We use heterogeneous data stores in our environment. be supported across major browsers including Microsoft code-named Atlas) for developing secure and scalable Web How does Microsoft work with these solutions? Internet Explorer®, FireFox, and Safari. applications to create Windows Presentation Foundation Response: SharePoint Server and BizTalk Server allow users Everywhere (WPF/E), Microsoft’s next- generation Web to unlock their heterogeneous LOB data that can be Additional Information platform. WPF/E is designed to allow the building of more exposed over Web parts. Microsoft successfully provides powerful applications than AJAX. For more information on customers such as Allianz Global Investors—one of the Key Resources and Sites:

W/PFE capabilities as well sessions and lectures on the world’s top five asset management companies—with a Microsoft Office SharePoint Server Web site: Microsoft ASP.NET Ajax control toolkit, Microsoft Expression complete solution for integrating and improving www.microsoft.com/sharepoint and related topics, visit the Microsoft ASP.NET Connections performance in heterogeneous environments. Microsoft Expression Design Tools Website: Web site. ® Doesn‟t Microsoft Windows come with SharePoint www.microsoft.com/expression What is WPF/E? Is it like Flash and why is it better? Server? Microsoft Expression Blend - Free Trial Response: Microsoft Windows SharePoint Services is Response: WPF/E is similar to Flash in terms of delivery http://www.microsoft.com/expression/products/download. downloadable with Microsoft Windows Server® 2003, but experience inside a Web page. However, Flash is an isolated aspx?key=blend component of a browser, whereas WPF/E objects are part of may be more useful for a team environment. SharePoint the page and can be manipulated via JavaScript, unlike an Server is a Microsoft enterprise-ready solution. For example, Microsoft Application Platform Web site: HREF (Hypertext Reference) or HTML (Hypertext Markup users can hardwire a Web part to a LOB; however, they will www.microsoft.com/appplat Language) object. WPF/E is based on XAML and designed need a server for a single sign-on. Searching in Windows for visually rich browser applications. SharePoint Services is impossible across departments, whereas SharePoint Server is designed to provide an I have lot of data in my backend systems. Should I not

use reports from systems such as SAP, Oracle, and enterprise-wide search capability. (continued) SharePoint Server is overkill for what I do. PeopleSoft?

Oracle Fusion User Experience Capability Discussion Guide Last updated: 11/01/07

Additional Definitions http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=20 Infoworld: “Oracle's 'Web 2.0' interface coming this month” 1038 (1/7/07)

B2B: Business to Business WorkflowOne: ―Office Business Applications Yield Rapid Returns http://www.infoworld.com/article/07/01/24/HNoracleweb2interfa BAM: Business Activity Monitoring for Print and Promotional Solution Provider‖ (07/31/2007) ce_1.html BPM: Business Process Management http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=20 ETL: Extract, Transform, and Load 1201 Nucleus Research: “Vendor ROI Score: Microsoft BizTalk MDM: Master Data Management Server” (9/2004) Pacific Life Insurance Company: “Leading Financial Services OBA: Microsoft Office business applications http://download.microsoft.com/download/5/3/1/5315CCC2-7A6D- Firm Enhances Productivity, Security, and Stability‖ (01/24/2007) OLAP: OnLine Analytical Processing 4339-B5F4-AF67A989F061/e103-ROIScore-MicrosoftBizTalk.pdf http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=20

0909 Crimson Consulting: “BizTalk Server 2006 Developer Microsoft Success Stories and Customer Evidence Productivity Study” (1/2007) [Microsoft Commissioned] Microsoft Office business applications (OBAs): http://www.microsoft.com/downloads/details.aspx?FamilyID=6ec6863 Success Stories: Schneider Electric: ―Power and Control Specialist Energizes 1-2b4c-485f-83cf-7c26893839c4&displaylang=en

Global Business with New Collaboration Tools‖ (11/30/2006) BT Financial Group Microsoft: Expression Blend Web site http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=20 Working with Microsoft Gold Certified Partner livePoint, BT http://www.microsoft.com/expression/products/download.aspx?key=b 0083 Financial Group implemented a pilot project using Microsoft lend Office SharePoint Server 2007 to automate this process and T-Systems Multimedia Solutions: ―Multimedia Company provide a central repository for this data. Independent business Streamlines Procurement‖ (11/09/2006) Microsoft: “Microsoft asp.net 2,0 AJAX” (Web site) analyst and consultant BearingPoint found BT Financial Group http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=20 http://www.asp.net/Ajax/ could save almost $540,000 per year through reduced manual 0187 Microsoft: “Microsoft BizTalk Server Adaptors” (Web site) work and achieve a variety of operational and strategic benefits. http://www.microsoft.com/biztalk/evaluation/adapter/default.mspx http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=20 Sources and References 0522 Microsoft: “Microsoft Expression Virtual Labs” (Web site)

Oracle: “ORACLE REPORTS Q4 GAAP EPS UP 27% TO 31 http://msdn2.microsoft.com/en-us/virtuallabs/aa740378.aspx Allianz Global Investors Global Financial Services CENTS, NON-GAAP EPS UP 28% TO 37 CENTS” (6/26/07) With operations in 70 countries and over 1 trillion Euros (U.S. $1.2 http://www.oracle.com/corporate/investor_relations/earnings/4q07- Microsoft: “Microsoft ASP.NET Connections” (Web site) trillion) under management, Allianz Global Investors is one of the pressrelease-june.pdf http://www.devconnections.com/shows/SP2007ASP/default.asp?c five largest asset managers in the world. The company’s U.S. =1&s=90 subsidiaries needed to improve internal communication, BEA: Press Release: “BEA Reports Fourth Quarter and Fiscal accelerate service delivery, and develop a more cohesive Year Results” (2/22/07) corporate identity. California-based internal service provider http://files.shareholder.com/downloads/BEAS/178562551x0x82644/41 Allianz Global Investors of America delivered the solution in less 5c7f1d-cf17-4d11-ae9f- than six weeks: an enterprise portal based on Microsoft Office b4d10b473437/Q4%2007%20earnings%20release%20final.pdf SharePoint Portal Server 2003, Microsoft Windows Server 2003, and other Microsoft software. Oracle: “Oracle Portal” (Web site) http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=48 http://www.oracle.com/appserver/portal_home.html 725 Oracle: ”WebCenter” (Web site) Additional Microsoft Case Studies: http://www.oracle.com/products/middleware/webcenter.html

Microsoft Office SharePoint Server 2007: Oracle: “FAQ: Oracle Fusion Middleware: Oracle WebCenter” (Web site; June 2007) Enterprise Rent-A-Car: ―Rental Car Company Upgrades IT http://www.oracle.com/technology/products/webcenter/pdf/owcs_10 Environment for Increased Security, User Productivity‖ 132_external_faq.pdf (02/07/2007)