Americas Market & Mediafact 2009 Edition
Americas Market & MediaFact 2009 Edition Compiled by: Anne Austin, Nicola Hutcheon Produced by: David Parry © 2010 ZenithOptimedia All rights reserved. This publication is protected by copyright. No part of it may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying or otherwise, without written permission from the copyright owners. ISSN 1364-0267 Every effort has been made in the preparation of this book to ensure accuracy of the contents, but the publishers and copyright owners cannot accept liability in respect of errors or omissions. Readers will appreciate that the data is only as up-to-date as printing schedules will allow and is subject to change. ZENITHOPTIMEDIA ZenithOptimedia is one of the world's leading ZenithOptimedia is committed to delivering to global media services agencies with 218 offices clients the best possible return on their in 72 countries. advertising investment. Key clients include AlcatelLucent, Beam Global This approach is supported by a unique system Spirits & Wine, British Airways, Darden for strategy development and implementation, Restaurants, Electrolux, General Mills, Giorgio The ROI Blueprint. At each stage, proprietary Armani Parfums, Kingfisher, Mars, Nestlé, ZOOM (ZenithOptimedia Optimisation of Media) L'Oréal, Puma, Polo Ralph Lauren, Qantas, tools have been designed to add value and Richemont Group, Sanofi-Aventis, Siemens, insight. Thomson Multimedia, Toyota/Lexus, Verizon, Whirlpool and Wyeth. The ZenithOptimedia Village
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