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Fair Play? What Are the Odds on Sustainable Gambling?

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greenfutures No.83 January 2012 Fair play? What are the odds on sustainable gambling? Meet Paul Polman, the man who wants to reinvent consumption It’s 2032: print some energy and drink the sea Jeremy Rifkin: imagine the internet, only for energy About Us greenfutures Green Futures is the leading international partners the opportunity to place themselves Published by magazine on environmental solutions at the heart of the debate. They enjoy and sustainable futures. It was founded privileged access to the expertise of the by Jonathon Porritt in 1996 to showcase Green Futures team and Forum for the examples of practical and desirable change, Future as a whole, as well as targeted free Editor in Chief MARTIN WRIGHT and is published by Forum for the Future. subscriptions and advertising opportunities. Our readership includes key decision- Managing Editor makers and opinion-formers in business, If you’d like to join us as a partner, please ANNA SIMPSON government, education and non-profit contact Katie Shaw: 020 7324 3660; Editorial and Marketing Coordinator organisations. [email protected] KATIE SHAW We work with a select group of partners who demonstrate a strong commitment Read Green Futures online: Design THE URBAN ANT LTD to sustainable development. In return www.greenfutures.org.uk “Hope and optimism – in spite of present difficulties.” for a contribution towards the cost of This old African saying, made famous by Namibian artist John Muafangejo, seems Founder producing Green Futures, we offer our @GreenFutures pretty apt just now. Even those of us who resolutely see the glass as half full only have JONATHON PORRITT to glance at the news to wonder if, after all, we’re pretty much down to the dregs. Green Futures would like to thank: Economies in atrophy… a damp squib at Durban… not to mention the wilful abdication Tom Forster, Fiona Underhill and Mike of anything approaching scientific literacy by swathes of the mainstream media. You’d Zimonyi (interns) be forgiven for imagining there’s some perverse law of journalism in operation: one Helius (proofreading) Our Partners Shelley Hannan (web) which dictates that informed coverage of climate change shrinks in inverse proportion to mounting evidence that, yes: it’s here, it’s happening, and it’s our fault. Editorial AMEC Ecover Marine Stewardship TUI Travel plc (Incidentally, if you’re looking for a quick and dirty response to your friendly Overseas House,19-23 Ironmonger Row, Francesco Corsi, Mick Bremans, Council (MSC) Jane Ashton, London, EC1V 3QN 0191 272 6128 +32 3 309 2500 James Simpson, 020 7811 3315 01293 645911 neighbourhood climate sceptic, try this: “Every single one of the world’s major national Tel: 020 7324 3660 amec.com/ukenvironment www.ecover.com www.msc.org www.tuitravel.com/ scientific academies continues to endorse the consensus on anthropogenic climate Email: [email protected] sustainabledevelopment change. So if you don’t agree with them, is it because you know something they don’t? Subscriptions Arjowiggins Graphic Energy Saving Trust Pureprint Group Or you think they’re all conspirators in some collective climategate scam? Because it AASM, Unit 8 Earlstrees Court, Shannan Hodgson, 020 7227 0398 Richard Owers, Unilever plc has to be one or the other. Or both.”) Earlstrees Road, Corby, NN17 4AX [email protected] www.energysavingtrust.org.uk 01825 768811 Helen Fenwick, But, as usual, I digress. Faced with all these gloomy symptoms, you might imagine Tel: 01536 273543 www.recycled-papers.co.uk www.pureprint.com 01372 945000 that any serious business will have shoved sustainability firmly onto the back burner. If Email: [email protected] Food and Drink Federation www.unilever.com so, this issue should be something of an antidote. Ashden Nicki Hunt. RWE npower Green Futures is published by Take our interview with Paul Polman, CEO of Unilever [p20], where he explains just Forum for the Future Jane Howarth, 020 7410 7023 020 7420 7132 Anita Longley, 01793 892716 WWF why he’s committed the company to green goals that put most governments to shame Registered Charity Number: 1040519 www.ashden.org www.fdf.org.uk www.RWEnpower.com Dax Lovegrove, ISSN No: 1366-4417 01483 412395 with their scale and ambition. (And, yes, I know Pot Noodle is rarely seen as an icon of BT plc Hewlett-Packard Skanska www.wwf.org.uk sustainability, but he manages to come up with an answer to that, too.) The contrast The opinions expressed in the magazine Environment Unit, Nancy Keith Kelly Jennifer Clark, 01923 776666 between his rock solid commitment on the one hand, and the wavering signals sent out are not necessarily those of Forum for the Future, nor any of its associates. 0800 731 2403 www.hp.com www.skanska.com by the British Government on the other, couldn’t be more striking. Or take gambling: hardly a green standard bearer for sustainability, you’d have © Forum for the Future 2012. Bupa Ingersoll Rand Target thought. But as Anna Simpson discovers [p16], this least likely of industries is starting to www.bupa.com www.ingersollrand.com www.target.com take its responsibilities more seriously – and not just by putting solar on the casino roofs, Our environmental impact although that’s happening too. At Green Futures, we strive to produce a Delhaize Group Marks and Spencer plc Triodos Bank Or take Majora Carter [p30]: a black woman hailing from the South Bronx – hardly gorgeous, glossy magazine whilst maintaining Megan Hellstedt, Rowland Hill, William Ferguson, the natural habitat of granola-munching greenies – who has built a powerful personal the highest environmental standards. We are [email protected] 020 8718 6885 0117 980 9770 brand on the back of sustainability. printed by Pureprint, using their environmental www.delhaizegroup.com [email protected] www.triodos.co.uk print technology and vegetable based inks, And if this isn’t enough, you might take heart from the gloriously unbounded developed back in 1990. Since then, Pureprint optimism of veteran economist Jeremy Rifkin [p26] – credited, among other things, with has gone on to win numerous awards for their persuading Chancellor Merkel to set her face against nuclear power. He’s supremely environmental achievements, including the 2010 Environmental Printer of the Year award. confident that we’re on the threshold of a third industrial revolution, based on an ‘energy internet’, which is poised to make fossil fuels as redundant as a fax machine. We print Green Futures on 100% recycled and greengreenfutures I’m writing this in London on the darkest afternoon of the year – literally and, it feels, FSC certified Cocoon Silk paper, supplied by Subscribe to Green Futures greenfutures Arjowiggins Graphic. futuresNo.82 October 2011 metaphorically, too. But the forecast for tomorrow is sunshine, and by the time you read Subscribe now, and we’ll deliver the quarterly magazine and all special No.82 October 2011 this, (assuming you’re north of the equator) the days are getting longer. We may not be editions to an address of your choice. You can also buy a subscription No.82 October 2011 awash right now with reasons to be cheerful, but there’s plenty for scope for hope and as a gift for a friend. optimism – in spite of present difficulties. Prices start at £24 for a personal subscription. Call: +44 (0) 1536 273543 To make sure that the magazine reaches Email: [email protected] you in pristine condition, we mail them to Visit: www.greenfutures.org.uk/subscribe you in a d2w degradable polythene film, which is recyclable, and non-toxic in landfill. Write to: AASM, Unit 8 Earlstrees Court, Earlstrees Road, MaterialMaterialMaterial world worldworld Martin Wright Corby, NN17 4AX What will we use to build the future? WhatWhat will will we we use use to to build build the the future? future? Editor in Chief Big brother gone green: can surveillance save the planet? BigBig brother brother gone gone green: green: cancan surveillancesurveillance savesave thethe planet?planet? [email protected] ShoppedShopped out: out: a a world world of of difference difference for for tomorrow’s tomorrow’s consumer consumer BouncingShopped ideas: out: a theworld creative of difference power offor warm tomorrow’s bodies consumerin a room Forum for the Future is certified to the Subscribe to the future you want to live in. BouncingBouncing ideas: the creative power of warm bodies inin aa roomroom Photos: xxxxx Front cover: kryczka / istock @MartinFutures ISO 14001 standard. 2 Green Futures January 2012 www.greenfutures.org.uk www.greenfutures.org.uk Green Futures January 2012 1 Contents Number 83, January 2012 16 8 41 44 00 00 32 26 21 24 30 Features Briefings Regulars Partner viewpoints 16 Fair play? 30 Rocket from the Bronx The latest in green innovation, including: 4 The future in context 41 Nature nurture 44 Cleansing agents Is there such a thing as a sustainable Carl Frankel meets Majora Carter, Peter Madden Why business loves butterflies Clothes that clean the air we breathe flutter? Or is gambling by definition a America’s environmental justice 5 A glutton for oil The Food and Drink Federation Ecover disastrous bet? Anna Simpson weighs campaigner-turned-entrepreneur. Simple sponge soaks up pollution 24 A thousand words up the odds. The perils and potential of 42 The heart of banking 45 Of mud and maps 32 It’s 2032: print some energy and 6 Next generation DIY a networked world Why the world needs finance Business and the Environment 20 The Green Futures Interview drink the sea 3D printers for the home on a human scale Awards profiled Martin Wright meets Paul Polman, Twenty years ago, few foresaw the 35 Forum update Triodos Bank Pureprint Group CEO, Unilever.
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