UK Theatre venue ticket sales benchmarking analysis
Published November 2015 Index
Introduction ...... 3 Venues by type ...... 5 All Genres ...... 11 Summary tables ...... 21 Details by venue type
A: Main auditoria of larger producing theatres ...... 26 B: Principally presenting theatres with a capacity of over 1,000 ...... 32 C: Concert Halls ...... 38 D: Auditoria of principally presenting theatres with a capacity between 500 and 1,000 ...... 44 E: Main auditoria of principally producing theatres with capacity over 160 ...... 50 F: Auditoria of principally presenting theatres with a capacity between 200 and 500...... 56 G: Smaller space, programmed frequently ...... 62 H: Smaller space, programmed infrequently ...... 68 Details by genre
Comedy ...... 74 Classical Concert ...... 79 Concert Rock Pop ...... 84 Concert Other ...... 89 Dance Ballet ...... 94 Dance Contemporary ...... 99 Dance Other ...... 104 Family Theatre ...... 109 Local Event ...... 114 Musical Adult ...... 119 Musical Family ...... 124 Opera ...... 129 Other ...... 134 Pantomime ...... 139 Plays...... 144 Variety ...... 149
2 Introduction
This report presents the first ever comprehensive analysis of sales data by genre and venue type for UK Theatre (formerly TMA) venues. For over two decades data was collected from some TMA venues but this was neither a representative nor a comprehensive sample.
It should be noted that the data presented in this report still does not represent 100% of tickets sales in all UK Theatre venues. A few venues do not take part in the scheme and some venues do not complete returns every week. We estimate that in 2014 we captured around 90% of activity at UK Theatre who are not members or affiliate members of the Society of London Theatre (SOLT). Most organisations who are members of both only provide returns to SOLT. A very small number supply both. Only 1% of tickets sold in the UK Theatre sample in 2014 also appear in SOLT’s statistics for the year.
UKTheatrevenuesarenotrepresentativeofalltheatresandconcerthallsintheUK.Therequirement thatourMembersabidebyagreementsandminimumpayratesnegotiated with four unions means that many smaller or less well-resourced organisations would find membership unaffordable. This sample therefore includes a higher proportion of the better resourced theatres in the UK.
This report compares figures for 2013 and 2014. It should be noted that the sample is not constant. Membership of UK Theatre changes (and is growing) and UK Theatre has also had success in encouraging more of it members to provide more sales information more frequently.
Onemajorticketingsoftwarecompany’ssystemdoesnotreportonwhattheincomewouldhavebeen if all seats were sold at the full price. For venues that use this system (usually large venues) we estimate the potential cash capacity based on the percentage of the seats that were sold (i.e. if we know 57% of seats were sold, we assume that 57% of potential income was achieved). We believe this could be overestimating the performance and having an impact on the averages for some of the larger venue types (particularly principally presenting theatres with a seating capacity of over 1,000 and auditoria of principally presenting theatres with a seating capacity of between 500 and 1,000).
Weareimmenselygrateful to the staff at over 200 venues who take the time every week to submit their sales data to UK Theatre. Each show is genre coded not by the venue but by a member of the UK Theatre team, Clare Ollerhead. This ensures that we are accurately counting the number of shows and coding them in the same way. Coding shows remains a partially subjective process, but by doing it centrally we know we are taking a consistent approach. The reporting and analysis of the data in thisdocumentwasconductedbyUKTheatre’sExecutiveDirectorDavidBrownleeinAugust2015.
The headlines:
The average advertised ticket price increased by 5.1% in 2014, well above inflation but less than the growth in the amount actually paid (up 5.5%). This increase in average price paid must be viewed in the context of unprecedented levels of cuts to both national and local funding to theatres.
2014 was the year of the big family musical, which took almost £1 in every £4 taken at the Box Office with shows including The Lion King, Wicked and Shrek doing excellent business on long tours.
Thesteepestdeclinewasfor‘adult’ musicals (shows includingDirtyDancing,Ghost,and PriscillaQueenOfTheDeserthadenjoyedlong,successfultoursin2013),butthiswasmore than made up for by the growth in audiences and income for family musicals. Overall the market share for musicals increased.
3 Overall ticket sales for plays fell by 278,000 in 2014 and on average auditoria were only just half full.
The largest presenting houses (seating capacity over 1,000) continued to sell just over half of all tickets in 2014. Their share of income rose to 62% in 2014.
The main auditoria of larger producing theatres saw big increases in audiences and income, but other smaller producing theatres (seating capacity over 160) saw a decline in audiences as did concert halls.
4 Venues by type
A Main auditoria of larger producing theatres
Birmingham Repertory Theatre Main House Birmingham Rep Bristol Old Vic Bristol Old Vic Chichester Festival Theatre Festival Theatre Chichester Clwyd Theatr Cymru Anthony Hopkins Theatre Leicester Theatre Trust Auditorium Leicester Liverpool & Merseyside Theatres Trust Ltd Playhouse Liverpool & Merseyside Theatres Trust Ltd Everyman Lyric Hammersmith Main House Lyric Hammersmith Nottingham Playhouse Nottingham Playhouse Rose Theatre, Kingston Main Auditorium Kingston Royal Exchange Theatre Main Theatre Royal Exchange Royal Lyceum Theatre Company Royal Lyceum Theatre Company Royal Shakespeare Company Royal Shakespeare Theatre Stage Sheffield Theatres Trust Ltd Crucible West Yorkshire Playhouse Quarry Theatre
B Auditoria of principally presenting theatres with a capacity of over 1,000
ATG Aylesbury Waterside Theatre ATG Birmingham New Alexandra ATG Bristol Hippodrome ATG Edinburgh Playhouse ATG Glasgow King's Theatre ATG Glasgow Theatre Royal ATG Liverpool Empire ATG Manchester Opera House ATG Manchester Palace Theatre ATG Milton Keynes Theatre ATG Oxford New Theatre ATG Stoke Regent Theatre ATG Sunderland Empire ATG Princess Theatre Torquay ATG New Wimbledon Theatre ATG New Victoria Theatre Woking Birmingham Hippodrome Main House Birmingham Hippodrome Bradford Theatres Main House (Alhambra) Festival City Theatres Trust Festival Theatre Edinburgh Festival City Theatres Trust King's Theatre Grand Opera House Belfast Grand Opera House Belfast His Majesty's Theatre His Majesty's Theatre Hull New Theatre Hull New Theatre Leeds Grand Theatre & Opera House Ltd Leeds Grand Theatre & Opera House Ltd Marlowe Theatre Main House Marlowe Mayflower Theatre Mayflower Theatre Northampton Theatres Trust Ltd Derngate Theatre
5 Norwich Theatre Royal Norwich Theatre Royal Nottingham City Council Theatre Royal Nottingham Sheffield Theatres Trust Ltd Lyceum St. David's Hall & New Theatre Cardiff New Theatre Cardiff Theatre Royal Newcastle Theatre Royal Newcastle Theatre Royal Plymouth Theatre Royal Plymouth Venue Cymru Venue Cymru Wales Millennium Centre Donald Gordon Theatre Wolverhampton Grand Theatre Wolverhampton Grand Theatre
C Concert Halls
Anvil Arts Concert Hall Anvil ATG Leas Cliff Hall Folkestone ATG Grimsby Auditorium ATG Southport Convention Centre ATG Stoke Victoria Hall Bradford Theatres St George's Hall Cadogan Hall Cadogan Hall De Montfort Hall De Montfort Hall Derby LIVE Assembly Rooms - Great Hall Hackney Empire Hackney Empire Harrogate Theatre Harrogate Royal Hall HQ Theatres G Live HQ Theatres Southend Theatres - Cliffs Pavilion Leeds Grand Theatre & Opera House Ltd City Varieties Music Hall Nottingham City Council Royal Concert Hall Poole Arts Trust Ltd Concert Hall Poole St. David's Hall & New Theatre Cardiff St. David's Hall Warwick Arts Centre Warwick Arts Centre Hall
D Auditoria of principally presenting theatres with a capacity between 500 and 1,000
ATG Theatre Royal Brighton ATG Churchill Theatre Bromley ATG Richmond Theatre ATG Grand Opera House York Belgrade Theatre Main House Belgrade Brunton Theatre Main Hall Buxton Opera House and Pavilion Arts Centre Buxton Opera House Darlington Borough Council Civic Theatre Everyman Theatre Main Theatre Everyman Hall for Cornwall Hall for Cornwall HQ Theatres Beck Theatre HQ Theatres Crewe Lyceum Theatre HQ Theatres Orchard Theatre HQ Theatres Southend Theatres - Palace Theatre HQ Theatres Swindon Theatres - Wyvern Theatre HQ Theatres Watford Colosseum
6 HQ Theatres White Rock Theatre HQ Theatres Wycombe Swan Theatre Lichfield Garrick Main Auditorium Lichfield Malvern Theatres Trust Ltd Festival Theatre Malvern Malvern Theatres Trust Ltd Forum Theatre Mansfield Palace Theatre Mansfield Palace Theatre Oxford Playhouse Main Theatre Oxford Playhouse Pomegranate Theatre Pomegranate Theatre Pomegranate Theatre Winding Wheel Poole Arts Trust Ltd Theatre Poole Theatre Royal Windsor Theatre Royal Windsor Warwick Arts Centre Warwick Arts Centre Yvonne Arnaud Theatre Main House Yvonne Arnaud
E Main auditoria of principally producing theatres with capacity over 160
Belgrade Theatre Studio Belgrade Birmingham Repertory Theatre The Studio Birmingham Rep Bush Theatre Bush Theatre Chichester Festival Theatre Minerva Theatre Citizens Theatre Main Theatre Citizens Contact Space 1 Derby Theatre Derby Theatre Dundee Repertory Theatre Dundee Repertory Theatre Hull Truck Theatre Hull Truck Main Theatre Leicester Theatre Trust Studio Leicester Lyric Theatre, Belfast Lyric Theatre Marlowe Theatre The Marlowe Studio Mercury Theatre Mercury Theatre Main House New Vic Theatre, Newcastle-under-Lyme Main House New Vic New Wolsey Theatre Ipswich Main Theatre New Wolsey Northampton Theatres Trust Ltd Royal Theatre Northern Stage Stage 1 Nuffield Theatre Main House Nuffield Octagon Theatre Main Auditorium Bolton Park Theatre Park 200 Polka Theatre for Children Auditorium Polka Queen's Theatre Hornchurch Queen's Theatre Hornchurch Royal Shakespeare Company Swan Theatre Stage Salisbury Playhouse Main Theatre Salisbury Sheffield Theatres Trust Ltd Studio Sheffield Theatres Sherman Cymru Theatre 1 Stephen Joseph Theatre The Round SJT Theatre by the Lake Main Theatre by the Lake Theatre Royal Plymouth Drum Theatre Theatre Royal Stratford East Theatre Royal Stratford East Tricycle Theatre Tricycle Theatre Unicorn Theatre Weston Theatre Watermill Theatre Watermill Theatre Watford Palace Theatre Watford Palace Theatre
7 West Yorkshire Playhouse Courtyard Theatre York Theatre Royal Main House York
F Auditoria of principally presenting theatres with a capacity between 200 and 500
Anvil Arts Anvil Haymarket Arts Theatre Arts Theatre Bradford Theatres Studio (Alhambra) Brunton Theatre Supper Room Brunton Theatre Theatre Brunton Buxton Opera House and Pavilion Arts Centre Pavilion Arts Centre (Main Room) Chipping Norton Theatre Chipping Norton Theatre Customs House Ltd Customs House Ltd Derby LIVE Darwin Suite Derby LIVE Guildhall Theatre Duke's Playhouse The Rake Gardyne Theatre Gardyne Theatre Gravesham Borough Council The Woodville Harrogate Theatre Main House Harrogate Hazlitt Arts Centre Hazlitt Theatre HQ Theatres Swindon Theatres - Swindon Arts Centre mac birmingham mac Birmingham mac Birmingham Outdoor Arena Theatre Malvern Theatres Trust Ltd Cinema Middlesbrough Theatre Middlesbrough Theatre Millfield Arts Centre Millfield Arts Centre Theatre North Devon Theatres Landmark Theatre North Devon Theatres Queens Theatre On Fife Adam Smith Theatre Palace Theatre Redditch Palace Theatre Redditch Shaw Theatre Shaw Theatre The Capitol, Horsham Theatre Capitol Theatr Colwyn Theatr Colwyn Theatre Royal Bury St Edmunds Theatre Royal Bury St Edmunds Theatre Royal Winchester Theatre Royal Winchester Wales Millennium Centre Weston Studio
G Smaller space, programmed frequently
Birmingham Repertory Theatre The Door Contact Space 2 Harrogate Theatre Studio Harrogate Hazlitt Arts Centre Exchange Studio Hull Truck Theatre Hull Truck Studio Theatre Lilian Baylis Theatre Lilian Baylis Theatre Live Theatre Main Theatre Live Live Theatre Studio Live
8 Lyric Hammersmith Secret Theatre Lyric Hammersmith Studio Lyric Hammersmith mac Birmingham Foyle Studio mac Birmingham Hexagon Theatre New Wolsey Theatre Ipswich Studio New Wolsey Northern Stage Stage 3 Orange Tree Theatre Orange Tree Theatre Oxford Playhouse Burton Taylor Studio Park Theatre Park 90 Polka Theatre for Children Adventure Theatre Poole Arts Trust Ltd Studio Poole Royal Court - Jerwood Theatre Upstairs Jerwood Theatre Upstairs Royal Exchange Theatre Studio Royal Exchange Sherman Cymru Theatre 2 Soho Theatre Company Soho Downstairs Soho Theatre Company Soho Upstairs Soho Theatre Company Theatre Soho Stephen Joseph Theatre McCarthy Auditorium The Mill Arts Centre Mill Arts Main Auditorium Theatre by the Lake Studio Theatre Theatre by the Lake Unicorn Theatre Clore Studio Theatre Warwick Arts Centre Warwick Arts Centre Studio West Yorkshire Playhouse Rehearsal Studio York Theatre Royal Ballroom York Theatre Royal York Theatre Royal Studio York Theatre Royal Yvonne Arnaud Theatre Mill Studio
H Smaller space, programmed infrequently
Anvil Arts The Forge Birmingham Hippodrome Patrick Centre Buxton Opera House and Pavilion Arts Centre Pavilion Arts Centre (Studio Theatre) Citizens Theatre Circle Studio Clwyd Theatr Cymru Emlyn Williams Theatre Customs House Ltd Customs House Cabaret Space Customs House Ltd Customs House Studio Derby Theatre Derby Theatre Studio Duke's Playhouse DT3 Duke's Playhouse The Round Duke's Everyman Theatre Studio Everyman Hazlitt Arts Centre The Fourth Wall HQ Theatres Southend Theatres - Dixon Studio Leicester Theatre Trust Rehearsal Room 2 Lichfield Garrick Studio Lichfield Mercury Theatre Mercury Theatre Studio Millfield Arts Centre The Dugdale Centre New Vic Theatre, Newcastle-under-Lyme Studio New Vic Northern Stage Stage 2 Nuffield Theatre Studio Nuffield
9 Octagon Theatre The Bill Naughton Theatre Palace Theatre Redditch Palace Theatre Redditch Studio Park Theatre The Morris Space Rose Theatre, Kingston The Studio Kingston Salisbury Playhouse Salberg Studio The Capitol, Horsham Studio Capitol The Mill Arts Centre The Millers Bar Theatre Royal Plymouth The Lab West Yorkshire Playhouse The Barber Studio
10 All Genres
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved
2013 6,505 40,889 17,615,460 £396,912,018 59% 60% £22.08 £22.53
2014 6,639 41,368 18,029,453 £428,649,054 59% 61% £23.22 £23.77
Change +134 +479 +413,994 +£31,737,036 +0.7% +0.9% +£1.13 +£1.24
Overall 2014 saw all key performance indicators improve. The total audience figure was 2.4% larger partially thanks to 1.2% more performances being recorded. 0.7% more seats were filled with paying customers and the average price paid for each ticket rose by 5.5% to £1.24, well above the rate of inflation.
Number of Productions 2013 Number of Productions 2014
a Unclassified a Unclassified 339 61 340 64 5% 1% 5% 1%
h h 336 b 349 b g 5% 760 g 5% 766 883 12% 968 11% 14% 15%
c c 938 890 f 13% 1,073 14% f 17% 1,123 17%
d e d e 863 1,251 1,305 835 20% 13% 19% 13%
The numbers of productions were spread fairly evenly across most of the different venue types with d (auditoria of principally presenting theatres with a capacity between 500 and 1,000) and g (auditoria of principally presenting theatres with a capacity between 200 and 500) recording the highest number of individual productions in both years.
11 Number of Productions 2013 Number of Productions 2014
Concert Variety Variety Classical 91 Concert 91 357 1% Classical 1% 5% 389 6% Comedy Comedy Concert 594 Concert 646 Rock Pop 9% Rock Pop Plays 10% Plays 487 1,519 483 1,512 7% 23% 7% 23%
Panto Panto 128 136 2% 2% Concert Concert Other Other Other Other 645 1,028 674 1,020 10% 16% 10% 15% Opera 132 Dance 2% Opera Ballet Dance 164 161 Musical Dance Ballet Dance 2% 2% Family Contemp 134 Contemp Local 136 Family 37 2% Musical Family 30 Musical 217 Theatre Family Theatre 0% 2% Adult 1% 390 149 3% 392 202 Dance Local 6% Dance 2% 6% 3% 202 Other Musical Other 3% 370 Adult 378 6% 208 6% 3%
The top four categories (plays, concert other, comedy and other) accounted for more than 50% of productions in both years.
Number of performances 2013 Number of performances 2014
h Unclassified h 1,332 275 1,214 3% 1% a Unclassified 3% 3,345 242 8% 1% g g a 5,409 5,630 3,394 13% 14% 8%
b f f b 9,954 3,388 3,786 10,033 25% 8% 9% 24%
e e c 7,798 c 7,531 2,352 19% 2,424 18% 6% 6% d d 6,964 7,186 17% 17%
The preponderance of weekly runs in b (Auditoria of principally presenting theatres with a capacity of over 1,000) venues means that this venue type accounts for around a quarter of all performances in
12 both years. There is a growth in numbers of performances in all venue types other than h (Smaller space, programmed infrequently).
Number of performances 2013 Number of performances 2014 Concert Comedy Comedy Concert Dance Classical 1,883 Dance 2,051 Classical Concert Ballet 571 Concert Ballet Variety 559 923 Variety 5% 5% Rock Pop 1% Rock Pop 1,062 250 1% 2% 303 1,269 1,309 Concert 3% 1% Concert 1% 3% Dance Other Other 3% Contemp 1,941 2,040 103 5% 5% 0% Dance Contemp Dance 130 Other 0% 1,039 Plays 3% Plays Dance Other 13,497 14,724 34% 36% 1,090 3% Family Family Theatre Theatre 4,691 4,681 12% 12%
Musical Musical Local Adult Local Adult 409 Panto Musical 3,190 509 Panto 3,909 1% 4,094 3,916 Family 8% 1% Other 10% 10% Other 10% 2,216 2,224 2,881 5% 6% 7% Musical Opera Family Opera 562 1,991 634 1% 5% 2%
Plays continue to account for over a third of performances at UK Theatre venues, but there was a drop of over 1,200 performances in 2014. In both years musicals (combined) account for 15%, family theatre for 12% and panto 10%
13 Total tickets sold 2013 Total Tickets sold 2014 g g 388,090 h Unclassified 412,520 h Unclassified 2% 92,769 59,376 2% 98,057 47,871 f 1% 0% f 1% 0% 612,603 a 662,521 a 4% 1,472,543 4% 1,572,807 8% 9%
e e 1,677,787 1,639,935 10% 9%
d d 2,700,851 2,797,460 15% 15%
b c c b 9,015,401 1,596,039 1,564,310 9,233,972 51% 9% 9% 51%
Presenting houses with more than 1,000 seats accounted for just over half of all ticket sales recorded in both years. Presenting houses of 500 to 1,000 seats accounted for a further 15% of all sales.
14 Total tickets sold 2013 Dance Total tickets sold 2014 Dance Ballet Concert Ballet Concert 837,135 Comedy Concert 690,768 Rock Pop Concert Comedy Classical 5% 769,567 Classical 4% 822,442 Rock Pop 780,214 324,670 4% 286,957 5% Variety 759,433 Variety 4% 2% Concert 2% 117,050 Other 108,168 4% Concert 1% 773,031 1% Other 4% 803,801 Dance 5% Dance Contemp Contemp 29,915 22,898 0% 0% Plays Plays Dance Dance 3,854,329 3,576,370 Other Other 22% 20% 428,328 533,754 2% 3%
Family Family Theatre Theatre 1,011,569 1,000,598 Panto Panto 6% 6% 2,720,408 2,623,144 16% 15% Musical Musical Local Adult Local Adult 101,773 2,295,674 98,514 Musical 2,983,357 1% Musical 13% Family 17% Family 1% Other 1,924,528 Other 2,746,734 11% 699,958 16% 630,423 Opera 4% Opera 4% 302,828 336,422 2% 2%
There is a growth in both audience numbers and market share for combined musicals in 2014, which together account for 29% of all ticket sales. Plays drop by 2% with just under 280,000 less tickets being sold. Panto and family theatre both showed growth in sales in 2014.
15 Total Box Office Income 2013 Total Box Office Income 2014 f f Unclassified g Unclassified 7,718,353 9,425,410 g 1,144,541 5,025,434 1,074,515 2% h 2% h 4,756,076 0% 1% 0% e 864,196 953,554 1% 0% a e 0% a 24,934,619 25,815,703 6% 29,517,581 32,339,763 8% 6% 8%
d d 50,203,422 53,236,729 13% 13%
c c 34,494,477 35,698,445 9% 8%
b b
243,278,754 265,079,500 61% 62%
Presenting houses with over 500 seats accounted for 74% of box office income in 2013 and 75% in 2014. Every type of venue saw an increase in the cumulative number of ticket sales.
Total Box Office Income 2013 Total Box Office Income 2014 Dance Concert Concert Dance Comedy Concert Concert Concert Concert Ballet Classical Other Ballet 15,125,945 Classical Rock Pop Other Comedy Rock Pop 20,647,112 5,546,060 16,678,384 18,098,191 4% 5,985,844 19,647,310 15,238,721 17,381,593 18,498,454 5% 1% 4% 4% 2% 5% 4% 4% 4% Variety Variety Dance 2,192,994 Dance 2,169,572 Contemp 1% Contemp 1% 254,083 410,107 0% 0% Plays Plays Dance 73,978,618 Dance 72,419,628 Other 19% Other 17% 12,183,946 8,218,260 3% 2% Family Family Panto Theatre Panto Theatre 51,741,063 12,251,461 47,220,611 11,371,039 12% 3% 12% 3% Musical Musical Adult Adult 63,923,030 84,491,335 15% Other Other Musical 21% Musical 12,693,861 Family 14,490,625 Local 3% Family 3% 68,419,682 1,291,880 98,180,690 17% 0% 24% Local Opera 1,051,785 Opera 9,173,694 0% 8,172,063 2% 2%
There is a growth in both box office income and market share for combined musicals in 2014, which together account for 39% of all box office income. Plays drop by 2% with over £1.5 million less
16 income being taken across all venue types. Panto and family theatre both showed growth in income in 2014.
%age capacity achieved 2013 %age capacity achieved 2014
80% 80% 69% 67% 66% 70% 64% 64% 70% 64% 60% 59% 61% 61% 59% 59% 56% 60% 53% 60% 55% 53% 49% 49% 50% 50%
40% 40%
30% 30%
20% 20%
10% 10%
0% 0%
The most packed houses in 2013 were g (smaller spaces, programmed frequently). A dip in capacity achieved for g in 2014 along with an increase in a venues meant that the main auditoria of larger producing theatres were the busiest in 2014.
%age capacity achieved 2013 %age capacity achieved 2014
80% 80% 73% 72% 70% 70% 71% 73% 70% 70% 64% 62% 62% 59% 59% 56% 56% 58% 60% 56% 54% 60% 54%55% 53% 54% 53% 55% 51% 52% 53% 51% 52% 47% 47% 47% 50% 50% 43% 45% 40% 40%
30% 30%
20% 20%
10% 10%
0% 0%
Comedy, panto and family musicals sold the highest proportion of available seats in both years. All three increased capacity achieved in 2014. There were falls of over 2% for contemporary dance, adult musicals and local events in 2014.
17 %age cash value achieved 2013 %age cash value achieved 2014
70% 70% 64% 64% 64% 62% 60% 61% 62% 61% 58% 59% 60% 54% 60% 56% 52% 50% 52% 52% 50% 50% 48% 50%
40% 40%
30% 30%
20% 20%
10% 10%
0% 0%
For‘classified’venues(nottemporaryspaces)thelargestpresentinghousesachievedthehighest levels of box office income against potential in both years. The lowest in both years was f (auditoria of principally presenting theatres with a capacity between 200 and 500), rising from just 48% to 50% in 2014.
%age cash value achieved 2013 %age cash value achieved 2014 78% 76% 80% 73% 80% 75% 67% 70% 64% 66% 70% 61% 61% 62% 60% 58% 59%58% 57% 57% 60% 60% 56% 55% 53% 51% 53%53% 53% 52% 52% 49% 48% 48% 49% 50% 45% 50% 46%
40% 40% 34% 30% 30%
20% 20%
10% 10%
0% 0%
Comedy, family musicals and panto also achieved the highest of their income potential. Plays achieved less than 50% of their income potential in both years.
18 Average ticket price asked 2013 Average ticket price asked 2014
30.00 30.00 27.25 25.58 25.00 25.00 22.20 22.27 21.70 20.83 20.97 18.99 19.28 19.58 20.00 20.00 17.87 16.63 14.21 13.99 15.00 13.06 15.00 13.09 10.44 11.08 10.00 10.00
5.00 5.00
- -
The average price asked for the largest presenting houses (a) was almost 2.5 times higher than the infrequently programmed smaller spaces (h) in both years.
Average ticket price asked 2013 Average ticket price asked 2014 33.58 35.00 32.22 35.00
30.00 27.26 26.86 30.00 26.86 27.33 27.81 25.79 23.66 25.00 22.88 25.00 22.14 21.16 19.37 20.17 21.33 19.90 20.54 19.16 19.55 18.53 19.24 19.23 20.26 19.16 20.00 18.00 20.00 17.60 14.14 13.72 15.00 13.63 13.34 15.00 12.31 10.48 10.00 10.00
5.00 5.00
- -
Price asked grew in 2014 for all genres other than local, variety and other. Biggest growth was seen for comedy and dance other.
19 Average ticket price achieved 2013 Average ticket price achieved 2014
30.00 30.00 28.71 26.98
25.00 25.00 22.45 22.82 21.61 20.05 20.56 19.28 19.03 20.00 18.59 20.00 15.74 14.86 14.23 15.00 15.00 12.60 12.26 12.18 9.32 9.72 10.00 10.00
5.00 5.00
- -
All venue types price achieved grew in 2014 other than frequently programmed smaller spaces (g).
Average ticket price achieved 2013 Average ticket price achieved 2014
40.00 40.00 35.55 35.74 35.00 35.00 28.32 27.84 30.00 26.99 30.00 26.20 27.27 23.89 24.66 24.36 25.00 25.00 22.59 22.83 20.14 20.75 20.70 20.25 20.06 19.39 19.71 19.19 19.19 18.74 19.33 19.02 20.00 18.44 18.00 20.00 13.71 15.00 12.69 15.00 12.11 11.36 11.10 10.68 10.00 10.00
5.00 5.00
- -
Actual average prices paid for tickets across all genres grew other than for contemporary dance, adult musicals and local events. The biggest growth was in comedy and dance other.
20 Summary tables
Number of productions Number of performances
2013 2014 Change %age 2013 2014 Change %age All shows/venues 6,505 6,639 134 2.1% 40,889 41,368 479 1.2%
a 340 339 -1 -0.3% 3,345 3,394 49 1.5%
b 760 766 6 0.8% 9,954 10,033 79 0.8%
c 938 890 -48 -5.1% 2,424 2,352 -72 -3.0%
d 1,251 1,305 54 4.3% 6,964 7,186 222 3.2%
e 863 835 -28 -3.2% 7,798 7,531 -267 -3.4%
f 1,073 1,123 50 4.7% 3,388 3,786 398 11.7%
g 883 968 85 9.6% 5,409 5,630 221 4.1%
h 336 349 13 3.9% 1,332 1,214 -118 -8.9%
Comedy 594 646 52 8.8% 1,883 2,051 168 8.9%
Concert Classical 389 357 -32 -8.2% 571 559 -12 -2.1%
Concert Rock Pop 483 487 4 0.8% 1,309 1,269 -40 -3.1%
Concert Other 1,028 1,020 -8 -0.8% 1,941 2,040 99 5.1%
Dance Ballet 134 161 27 20.1% 1,062 923 -139 -13.1%
Dance Contemp 37 30 -7 -18.9% 130 103 -27 -20.8%
Dance Other 370 378 8 2.2% 1,090 1,039 -51 -4.7%
Family Theatre 390 392 2 0.5% 4,691 4,681 -10 -0.2%
Local 202 217 15 7.4% 409 509 100 24.4%
Musical Adult 202 208 6 3.0% 3,909 3,190 -719 -18.4%
Musical Family 136 149 13 9.6% 1,991 2,881 890 44.7%
Opera 132 164 32 24.2% 562 634 72 12.8%
Other 506 674 168 33.2% 2,216 2,224 8 0.4%
Panto 128 136 8 6.3% 3,916 4,094 178 4.5%
Plays 1,519 1,512 -7 -0.5% 14,724 13,497 -1,227 -8.3%
Variety 91 91 0 0.0% 303 250 -53 -17.5%
21 Total tickets sold
2013 2014 Change %age All shows/venues 17,615,460 18,029,453 413,994 2.4%
a 1,472,543 1,572,807 100,264 6.8% b 9,015,401 9,233,972 218,571 2.4% c 1,596,039 1,564,310 -31,729 -2.0% d 2,700,851 2,797,460 96,609 3.6% e 1,677,787 1,639,935 -37,852 -2.3% f 612,603 662,521 49,918 8.1% g 388,090 412,520 24,430 6.3% h 92,769 98,057 5,288 5.7%
Comedy 780,214 769,567 -10,647 -1.4%
Concert Classical 324,670 286,957 -37,713 -11.6%
Concert Rock Pop 822,442 759,433 -63,010 -7.7%
Concert Other 773,031 803,801 30,770 4.0%
Dance Ballet 837,135 690,768 -146,367 -17.5%
Dance Contemp 29,915 22,898 -7,017 -23.5%
Dance Other 428,328 533,754 105,426 24.6%
Family Theatre 1,000,598 1,011,569 10,971 1.1%
Local 101,773 98,514 -3,259 -3.2%
Musical Adult 2,983,357 2,295,674 -687,683 -23.1%
Musical Family 1,924,528 2,746,734 822,206 42.7%
Opera 302,828 336,422 33,594 11.1%
Other 630,423 699,958 69,535 11.0%
Panto 2,623,144 2,720,408 97,264 3.7%
Plays 3,854,329 3,576,370 -277,959 -7.2%
Variety 117,050 108,168 -8,882 -7.6%
22 Total Box Office Income
2013 2014 Change %age All shows/venues 396,912,018 428,649,054 31,737,036 8.0%
a 29,517,581 32,339,763 2,822,182 9.6% b 243,278,754 265,079,500 21,800,747 9.0% c 34,494,477 35,698,445 1,203,968 3.5% d 50,203,422 53,236,729 3,033,307 6.0% e 24,934,619 25,815,703 881,084 3.5% f 7,718,353 9,425,410 1,707,057 22.1% g 4,756,076 5,025,434 269,358 5.7% h 864,196 953,554 89,359 10.3%
Comedy 15,125,945 17,381,593 2,255,648 14.9%
Concert Classical 5,985,844 5,546,060 -439,784 -7.3%
Concert Rock Pop 19,647,310 18,498,454 -1,148,855 -5.8%
Concert Other 15,238,721 16,678,384 1,439,663 9.4%
Dance Ballet 20,647,112 18,098,191 -2,548,921 -12.3%
Dance Contemp 410,107 254,083 -156,024 -38.0%
Dance Other 8,218,260 12,183,946 3,965,686 48.3%
Family Theatre 11,371,039 12,251,461 880,422 7.7%
Local 1,291,880 1,051,785 -240,095 -18.6%
Musical Adult 84,491,335 63,923,030 -20,568,305 -24.3%
Musical Family 68,419,682 98,180,690 29,761,008 43.5%
Opera 8,172,063 9,173,694 1,001,631 12.3%
Other 12,693,861 14,490,625 1,796,763 14.2%
Panto 47,220,611 51,741,063 4,520,452 9.6%
Plays 73,978,618 72,419,628 -1,558,990 -2.1%
Variety 2,192,994 2,169,572 -23,422 -1.1%
23 %age capacity achieved %age cash value achieved
2013 2014 Change %age 2013 2014 Change %age All shows/venues 59% 59% 0.7% 1.2% 60% 61% 0.9% 1.6%
a 64% 67% 2.8% 4.4% 58% 62% 3.9% 6.7% b 60% 61% 0.6% 1.0% 64% 64% 0.6% 0.9% c 59% 59% -0.1% -0.2% 61% 62% 1.1% 1.8% d 53% 53% 0.1% 0.2% 52% 52% -0.2% -0.5% e 56% 59% 2.6% 4.7% 50% 52% 1.6% 3.2% f 49% 49% 0.0% 0.0% 48% 50% 2.6% 5.4% g 69% 66% -2.8% -4.0% 59% 61% 2.1% 3.6% h 61% 64% 3.0% 4.9% 54% 56% 1.7% 3.2%
Comedy 72% 73% 1.0% 1.4% 73% 75% 1.6% 2.2%
Concert Classical 56% 54% -2.1% -3.8% 53% 52% -1.9% -3.6%
Concert Rock Pop 56% 55% 0.0% 0.0% 58% 57% -0.8% -1.4%
Concert Other 51% 53% 2.6% 5.1% 51% 56% 4.4% 8.7%
Dance Ballet 64% 62% -1.4% -2.2% 61% 61% -0.2% -0.3% - Dance Contemp 59% 43% -15.6% -26.4% 59% 35% -24.3% 40.9%
Dance Other 56% 58% 1.3% 2.4% 58% 62% 3.4% 5.8%
Family Theatre 52% 54% 1.8% 3.5% 45% 48% 3.2% 7.3%
Local 47% 45% -2.2% -4.7% 49% 46% -2.9% -5.9%
Musical Adult 62% 59% -2.7% -4.3% 64% 60% -3.9% -6.1%
Musical Family 70% 71% 0.8% 1.1% 78% 76% -1.9% -2.5%
Opera 53% 53% 0.5% 1.0% 53% 52% -0.7% -1.4%
Other 47% 47% -0.3% -0.6% 53% 55% 2.4% 4.6%
Panto 70% 73% 2.3% 3.3% 66% 67% 1.5% 2.2%
Plays 51% 52% 0.7% 1.4% 48% 49% 1.0% 2.0%
Variety 54% 55% 0.3% 0.6% 53% 57% 4.3% 8.1%
24 Average ticket price asked Average ticket price achieved
2013 2014 Change %age 2013 2014 Change %age All shows/venues £22.08 £23.22 £1.13 5.1% £22.53 £23.77 £1.24 5.5%
a £22.20 £22.27 £0.07 0.3% £20.05 £20.56 £0.52 2.6% b £25.58 £27.25 £1.68 6.6% £26.98 £28.71 £1.72 6.4% c £20.97 £21.70 £0.73 3.5% £21.61 £22.82 £1.21 5.6% d £18.99 £19.58 £0.59 3.1% £18.59 £19.03 £0.44 2.4% e £16.63 £17.87 £1.25 7.5% £14.86 £15.74 £0.88 5.9% f £13.06 £13.99 £0.93 7.1% £12.60 £14.23 £1.63 12.9% g £14.21 £13.09 -£1.12 -7.9% £12.26 £12.18 -£0.07 -0.6% h £10.44 £11.08 £0.64 6.1% £9.32 £9.72 £0.41 4.4%
Comedy £19.16 £22.14 £2.98 15.6% £19.39 £22.59 £3.20 16.5%
Concert Classical £19.37 £20.26 £0.89 4.6% £18.44 £19.33 £0.89 4.8%
Concert Rock Pop £22.88 £23.66 £0.78 3.4% £23.89 £24.36 £0.47 2.0%
Concert Other £19.55 £19.90 £0.35 1.8% £19.71 £20.75 £1.04 5.3%
Dance Ballet £25.79 £26.86 £1.06 4.1% £24.66 £26.20 £1.54 6.2%
Dance Contemp £13.63 £13.74 £0.11 0.8% £13.71 £11.10 -£2.61 -19.1%
Dance Other £18.53 £21.33 £2.80 15.1% £19.19 £22.83 £3.64 19.0%
Family Theatre £13.34 £13.72 £0.38 2.8% £11.36 £12.11 £0.75 6.6%
Local £12.31 £10.48 -£1.83 -14.8% £12.69 £10.68 -£2.02 -15.9%
Musical Adult £27.26 £27.33 £0.06 0.2% £28.32 £27.84 -£0.48 -1.7%
Musical Family £32.22 £33.58 £1.36 4.2% £35.55 £35.74 £0.19 0.5%
Opera £26.86 £27.81 £0.95 3.5% £26.99 £27.27 £0.28 1.0%
Other £18.00 £17.60 -£0.40 -2.2% £20.14 £20.70 £0.57 2.8%
Panto £19.24 £20.54 £1.30 6.8% £18.00 £19.02 £1.02 5.7%
Plays £20.17 £21.16 £0.99 4.9% £19.19 £20.25 £1.06 5.5%
Variety £19.23 £19.16 -£0.07 -0.4% £18.74 £20.06 £1.32 7.1%
25 A: Main auditoria of larger producing theatres
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved 2013 340 3,345 1,472,543 £29,517,581 64% 58% £22.20 £20.05
2014 339 3,394 1,572,807 £32,339,763 67% 62% £22.27 £20.56
Change -1 +49 +100,264 +£2,822,182 +2.8% +3.9% +£0.07 +£0.52
A 7% increase in audience numbers and almost 10% increase in box office income were recorded in the main houses of the major producing venues. At 67% of seats sold, main houses of producing venues were the most full of paying customers of all venue types in 2014.
Number of Productions 2013 Number of Productions 2014 Concert Rock Pop Variety 2 4 Concert 1% Concert Variety 1% Classical Other 1 3 24 0% Concert Classical 1% 7% 14 Comedy Dance Comedy 4% Concert 25 Ballet 37 Rock Pop 4 11% 7% 9 1% 3% Plays Dance 121 Contemp 36% Concert Plays 2 Other 139 1% 41% 33 Dance Dance 10% Ballet Other 9 26 3% 8% Family Dance Theatre Contemp Family 21 3 Theatre 6% Other 1% Panto 27 25 Other Local 8 8% 7% Dance 31 12 2% Other 9% 4% 22 Panto Opera Local 6% 9 Opera Musical 1 8 Musical 3% 9 Family Musical 0% 2% Family 3% 13 Adult 8 Musical 4% 13 2% Adult 4% 13 4%
Plays accounted for over a third of all productions in both years. Combined musicals grew from 6% to 8%in2014.Comedydecreasedbut‘other’concertsincreased.
26 Number of performances 2013 Number of performances 2014 Concert Concert Comedy Concert Concert Dance Concert Concert Dance Classical Dance Rock Pop 51 Rock Pop Other Ballet Classical Other Ballet 15 Contemp Comedy 3 2% 27 41 39 3 59 17 0% 7 34 0% Dance Variety 1% 1% 1% 2% 1% 0% 1% 0% Contemp 1 7 0% Variety Dance 4 0% Other 0% Dance 45 Other 1% Family 48 Family Local Theatre Theatre 1% 8 Local 320 386 0% 17 10% 12% Musical Musical 1% Adult Family Musical 260 135 Adult 8% 4% 278 8%
Opera Plays Musical Plays 2 1,859 Family 0% 2,055 Panto 56% 195 61% 284 Other 6% 8% 55 Panto Opera 2% 266 50 8% 2% Other 67 2%
The numbers of performances of plays dropped by almost 200 in 2014. There were increases for family musicals and family theatre.
27 Total tickets sold 2013 Total tickets sold 2014 Dance Concert Concert Dance Concert Contemp Classical Concert Dance Classical Ballet Rock Pop 1,640 4,459 Other Ballet 1,144 7,788 14,930 9,074 0% Comedy Concert Concert Comedy 0% 24,995 Dance 0% Other 1% 1% 1% 19,639 Rock Pop Dance 28,433 2% Other 15,889 1% 2,144 Contemp 2% 14,816 1% 0% 2,346 1% Variety Variety 0% Family 528 414 0% Dance 0% Theatre 96,652 Family Other 7% Theatre 15,137 Local 155,745 1% 2,671 10% Local Musical 0% 3,566 0% Adult Musical 167,448 Adult 11% 186,815 Musical Plays 12% Plays Family 849,118 860,069 93,554 56% Musical 58% 6% Opera Family Panto 1,125 107,406 135,349 0% Panto 7% 9% Other 124,840 Opera 16,914 8% 12,870 1% 1% Other 15,268 1%
A fall in numbers of tickets sold for plays and panto was more than matched by growth in sales for family musicals, adult musicals and family theatre.
28 Total Box Office Income 2013 Total Box Office Income 2014 Concert Concert Concert Concert Dance Concert Concert Dance Dance Classical Dance Classical Rock Pop Other Ballet Rock Pop Other Ballet Contemp Dance 81,123 Contemp 14,709 283,758 140,459 403,566 20,649 193,278 105,569 16,100 Other Comedy 9,422 Dance 0% 1% 0% Comedy0% 0% 1% 0% 0% 171,729 470,034 1% 0% Other 332,494 1% 2% 157,108 1% 1% Family Variety Variety Theatre 4,046 Family 5,030 2,378,837 0% Theatre 0% 8% 1,406,263 5% Local 40,452 Local 0% 46,935 Musical 0% Musical Adult Adult 3,919,959 4,492,110 13% Musical 14% Family Musical Plays Plays Family 2,122,925 18,322,163 17,909,742 7% 2,414,442 61% 59% 8% Opera Panto Opera 262,827 2,265,246 22,081 1% 8% 0% Other Other 274,914 192,794 1% 1% Panto 2,227,541 7%
The growth in box office income for plays was a fraction of the 10% average across all genres. Family theatre and musicals both increased their importance to overall box office income.
%age capacity achieved 2013 %age capacity achieved 2014
100% 100% 93% 87% 90% 90% 81% 81% 78% 76% 79% 76% 80% 80% 75% 73% 75% 80% 74% 65% 67% 65% 70% 58% 70% 58% 61% 59% 60% 53% 55% 55% 53% 60% 46% 47% 47% 50% 50% 41% 41% 38% 40% 40% 28% 31% 30% 30% 20% 20% 10% 10% 0% 0%
Of the five genres that account for around 94% of ticket sales, all but family musicals maintained or increased the proportion of tickets sold in 2014.
29 %age cash value achieved 2013 %age cash value achieved 2014
90% 90% 82% 80% 79% 80% 80% 76% 69% 74% 80% 75% 74% 72% 71% 69% 66% 66% 70% 70% 61% 58% 57% 59% 60% 55% 54% 60% 47% 49% 47% 50% 46% 50% 45% 42% 40% 37% 37% 40% 40% 32% 29% 30% 30% 18% 20% 20% 10% 10% 0% 0%
For the same five genres, there were increases in cash value achieved for family theatre and plays, no change for panto and a dip for both family and adult musicals (although both continued to deliver over 70% of box office potential).
Average ticket price asked 2013 Average ticket price asked 2014
30.00 30.00 24.73 24.21 23.92 25.00 23.18 25.00 23.55 23.68 21.95 21.54 18.60 19.18 19.83 19.87 19.93 20.00 17.26 20.00 17.24 17.93 16.26 16.79 15.08 14.71 14.82 15.46 15.35 15.00 13.11 15.00 13.81 12.25 11.90 10.88 10.93 9.76 8.60 10.00 10.00 7.28
5.00 5.00
- -
There was considerable variation in price asked across the two years for the five most important genres for this venue type including rises of over £1 in 2014 for family musical and panto.
30 Average ticket price achieved 2013 Average ticket price achieved 2014 23.41 25.00 25.00 24.05 22.69 22.48 20.82 21.58 19.01 19.63 20.42 20.00 18.19 17.57 16.74 20.00 17.84 16.53 16.15 16.25 16.93 15.48 15.27 14.55 13.56 15.00 15.00 12.86 12.16 12.63 10.60 11.34 11.34 9.77 9.63 9.53 10.00 10.00 5.75 6.86 5.00 5.00
- -
All five of the key genres registered rises in average price actually paid in 2014. The overall average 2.6% rise of 52p was less than half of the 5.5% average across all venue types.
31 B: Principally presenting theatres with a capacity of over 1,000
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved 2013 760 9,954 9,015,401 £243,278,754 60% 64% £25.58 £26.98 2014 766 10,033 9,233,972 £265,079,500 61% 64% £27.25 £28.71
Change +6 +79 +218,571 +£21,800,747 +0.6% +0.6% +£1.68 +£1.72
2014 saw a 2.4% rise in paying audience numbers recorded at the largest producing houses and a 9% increase in income.
Number of Productions 2013 Number of Productions 2014
Variety Variety 16 18 2% 2% Concert Concert Classical Classical Comedy 30 Comedy Plays Panto Plays 34 Panto 54 4% 54 4% 36 89 7% 26 88 7% 5% 12% 3% 12% Concert Concert Rock Pop Rock Pop 84 Other Other 11% 99 54 48 13% 6% 7% Opera Opera Concert 45 51 Concert Other 6% 7% Other 96 111 13% Musical 15% Dance Family Dance Musical Ballet Dance 33 Ballet Family 58 Other 4% 55 41 8% 60 7% 5% 8% Musical Musical Local Dance Adult Family Dance Adult 22 Family Contemp 45 Local Theatre Contemp Theatre 5 26 5 50 3% 6% 23 Dance 7% 22 1% 3% 3% Other 1% 3% 44 6%
As this scale of venue tends to present weekly runs with occasional one-nighters and split weeks, when we analyse the number of productions it looks remarkably balanced across genres.
32 Number of performances 2013 Number of performances 2014
Concert Dance Dance Ballet Comedy Concert Comedy Classical Classical Ballet 678 230 Concert 245 46 Concert 51 581 7% 2% Rock Pop 2% 0% Rock Pop Variety 1% Concert 6% Variety Concert 369 459 54 Other 59 Other 4% Dance 5% Dance 1% 330 1% 351 Contemp Contemp 3% 4% 19 8 0% Plays 0% Plays Dance 1694 Dance 1455 Other 17% Other 15% 314 237 3% 2% Family Family Theatre Theatre Panto 386 Panto 433 1473 4% 4% 15% 1501 Local Local 15% 31 36 0% 0% Musical Musical Adult Adult Other 1902 394 Other 2326 20% Musical 4% Musical 310 24% Family Family 3% Opera 1243 277 1822 Opera 13% 3% 19% 266 3%
A more helpful analysis is looking at the share of performances. In 2014, musicals, plays and panto account for almost 69% of all performances. Plays drop by 2% of share compared to 2013 and musicals grow by a similar amount. There was also a drop in the number of concerts.
33 Total tickets sold 2013 Total tickets sold 2014 Dance Concert Concert Concert Dance Concert Ballet Comedy Classical Dance Concert Rock Pop Other Contemp Comedy Classical 551,613 254,322 33,440 Ballet Rock Pop Concert 361,990 268,919 5,755 261,695 33,354 6% 3% 0% 649,041 281,549 Other 4% 3% 0% 3% 0% 7% 3% 250,278 Dance Variety 3% Contemp Variety Dance 43,612 8,026 43,885 0% 0% 0% Other Plays 185,191 Plays Dance 1,040,552 2% 897,217 Other 12% 10% 286,875 Family 3% Theatre Family 224,651 Theatre Panto Panto 3% 225,209 1,532,358 1,474,478 3% Local 17% 16% 23,574 0% Local 15,524 Musical 0% Adult Other Musical Other 1,708,020 249,274 Adult 330,390 19% 3% Musical 2,326,457 4% Family 26% Musical Opera 1,611,599 Family 228,173 Opera 18% 2,277,532 218,780 3% 26% 2%
Musicals, plays and panto accounted for 72% of ticket sales in 2014. Plays saw a fall in audiences of over 140,000. The huge fall in the numbers attending adult musicals was matched by the growth in attendances for family musicals. Despite the fall in the amount of family theatre being programmed, audience numbers rose.
34 Total Box Office Income 2013 Total Box Office Income 2014 Dance Concert Concert Concert Dance Concert Concert Dance Contemp Concert Dance Classical Rock Pop Other Ballet Classical Rock Pop Contemp 61,590 Other Ballet 99,044 546,536 8,259,592 6,212,811 16,886,902 Comedy 657,044 6,862,701 0% 5,962,959 15,003,266 0% Comedy 0% 3% 3% 7% 7,418,134 0% 3% 5,203,914 2% 6% Dance 3% Dance 2% Other Variety Other Variety 4,515,445 1,016,379 7,723,669 898,844 2% 0% 3% 0% Plays Plays Family Family 22,196,976 Other 22,866,032 Theatre Theatre 9% 6,871,876 9% 2,743,682 Other 2,939,965 3% 1% 8,206,939 1% Panto 3% Panto 28,037,554 Local 31,308,604 Local 12% 431,733 12% 248,069 0% 0%
Musical Adult Musical 51,086,892 Adult 20% 69,782,965 Opera Musical Opera 29% 6,378,567 Family 6,846,146 Musical 3% 62,437,306 3% Family 26% 87,897,528 34%
Musicals, plays and panto accounted for 75% of box office income in 2014. The huge fall in income for adult musicals was matched by the growth in income for family musicals. Despite the fall in the amountoffamilytheatrebeingprogrammed,boxofficeincomerose.Forthese‘lyric’houses,dance in all forms accounted for around 9% of income and opera 3%.
%age capacity achieved 2013 %age capacity achieved 2014
80% 80% 72% 74% 73% 68% 70% 69% 70% 63% 63% 70% 63% 57% 58% 57% 57% 57% 60% 55% 53% 60% 53% 55% 55% 51% 51% 49% 51% 49% 48% 48% 49% 47% 50% 43% 50% 44% 40% 40% 34% 29% 30% 30%
20% 20%
10% 10%
0% 0%
Of the four dominant genres, panto and family musical houses were more full in 2014 (73% and 74% respectively), while adult musicals (57%) and plays (47%) dropped. Comedy and ballet achieved over 60% capacity in both years.
35 %age cash value achieved 2013 %age cash value achieved 2014
90% 90% 79% 78% 80% 80% 68% 71% 69% 70% 61% 66% 65% 70% 60% 62% 62% 61% 59% 58% 57% 59% 59% 60% 54% 54% 60% 54% 54% 52% 52%50% 49% 49%47% 50% 50% 50% 42% 44% 39% 40% 40%
30% 30% 22% 20% 20% 10% 10% 0% 0%
Like panto, plays increased income against potential in 2014, but only to 50%. There was a small decine for family musicals, but the genre still achieved 78% of potential in largest presenting houses. Comedy rose to over 70% financial capacity achieved in 2014.
Average ticket price asked 2013 Average ticket price asked 2014
40.00 40.00 35.20 36.39 35.00 35.00 30.44 28.68 28.86 28.88 30.00 26.84 30.00 27.56 27.69 24.92 23.17 21.43 23.86 24.74 25.00 22.72 25.00 23.18 23.28 20.36 22.36 21.17 20.41 22.79 21.77 21.83 20.24 20.00 17.25 20.00 15.17 16.08 13.82 15.00 13.50 15.00 10.30 12.44 10.00 10.00
5.00 5.00
- -
The average price asked was almost £5 higher at the largest presenting venues than any other venue type in 2014, rising £1.68 (6.6%) on the previous year. Family theatre heads opera and adult musicals as the genre with the highest average price asked in both years.
36 Average ticket price achieved 2013 Average ticket price achieved 2014 38.74 38.59 40.00 40.00
35.00 35.00 30.00 29.16 29.91 30.00 30.00 30.00 28.35 26.02 27.57 27.20 26.92 23.10 24.38 24.37 24.84 24.74 25.00 21.97 25.00 23.83 23.31 20.46 22.82 20.43 19.02 20.48 19.70 20.00 18.31 20.00 16.34 15.98 15.00 12.21 15.00 12.34 13.05 10.70 10.00 10.00
5.00 5.00
- -
Actual price paid at the largest presenting houses shows an even bigger gap between family musicals and all other genres than price asked. In 2013 the average price achieved for panto was less than half that of the average for family musicals, although this gap narrowed slightly in 2014. In 2014 the average price paid for an opera ticket at one of the largest presenting houses was only £1.65 more than the average price paid for a comedy ticket.
37 C: Concert Halls
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved 2013 938 2,424 1,596,039 £34,494,477 59% 61% £20.97 £21.61
2014 890 2,352 1,564,310 £35,698,445 59% 62% £21.70 £22.82
Change -48 -72 -31,729 +£1,203,968 -0.1% +1.1% £0.73 £1.21
NotallofUKTheatre’sconcerthallmembersmakeweeklysalesreturnsduetothecomplexityoftheir programme. This means that the 8.3% share of overall box office income in 2014 is likely to be an understatement. Even so, it is still the third largest venue type for box office income achieved.
Number of Productions 2013 Number of Productions 2014 Musical Opera Family 14 Musical 10 Family 1% Musical Variety 1% Panto Variety 8 Panto Adult Plays 9 11 Plays 12 1% 13 Musical Opera 14 24 1% 1% 23 1% 1% Adult 14 1% 3% 3% 15 2% 2% Local Comedy Comedy Other Other 37 73 Local 87 66 57 4% 8% 29 10% 7% 3% 6% Family Family Theatre Concert Theatre Concert 26 Classical 22 Classical 3% 211 23% 2% 179 Dance Dance 20% Other Other 36 32 4% 4% Dance Concert Contemp Concert Concert Rock Pop 2 Concert Rock Pop Other 135 0% Other 124 254 14% 251 14% 27% Dance 28% Dance Ballet Ballet 20 15 2% 2%
Dance Contemp 1 0%
Concertsaccountedfor64%ofall‘productions’in2013and62%in2014.Thefallwasentirelydueto a decrease in classical concerts. There was a 2% growth in comedy.
38 Number of performances 2013 Number of performances 2014
Variety 34 Variety 1% 32 Plays Plays 1% 93 47 4% 2%
Comedy Comedy Panto 209 Panto 246 Opera 10% 260 9% Concert 292 Concert 11% Classical 28 12% 1% Classical 295 322 Other 13% Musical Other 13% 181 Family 161 Opera 8% 48 7% 24 2% 1% Concert Concert Rock Pop Musical Rock Pop 275 Adult 302 Musical 12% 135 12% Family Family 6% 104 Theatre Local 5%Local Concert 47 187 Concert 54 8% Other 2% Other 2% 406 410 18% Family 17% Musical Theatre Adult 161 Dance 71 Dance 7% Contemp 3% Other Dance 86 Contemp Dance Dance 4 Dance 4% 4 Ballet Other 0% Ballet 0% 51 84 49 2% 3% 2%
Concerts accounted for 42% of all performances in 2013 and 43% in 2014. Panto, comedy and family theatre also all accounted for at least 8% of performances in 2014.
39 Total tickets sold 2013 Total tickets sold 2014
Variety Plays Variety Plays Other 21,280 13,785 16,179 45,255 1% 89,189 3% 1% Opera 1% 6% 15,387 1% Opera Comedy Panto Comedy 13,079 Panto 133,648 179,007 1% 218,846 Musical 183,605 14% 9% 12% 12% Family Other Musical 101,477 112,855 Concert Family 7% 7% Classical 33,934 203,620 2% Concert Classical 13% Musical 235,308 Musical Adult 15% 91,860 Adult 6% 57,375 4% Local Concert 29,602 Local Rock Pop 2% Concert 15,136 244,748 1% Family Rock Pop 16% Theatre 249,119 Family 49,377 Concert 16% Theatre Concert 3% Other 61,336 Other 238,810 264,764 Dance 4% Dance 15% 17% Other Other 50,870 76,092 3% 5% Dance Dance Dance Dance Contemp Ballet Contemp Ballet 4,717 38,239 1,454 33,842 0% 2% 0% 2%
Concerts accounted for 46% of all ticket sales in both years. A fall in sales for classical concerts was offsetbyanincreasefor‘other’concerts. There was a 2% growth in comedy. Comedy and panto ticket sales fell in 2014 but there was an increase for family musicals which together with adult musicals accounted for 11% of all sales.
40 Total Box Office Income 2013 Total Box Office Income 2014
Plays Variety Plays Variety Other 1,008,351 447,987 Panto 219,094 332,154 1,889,870 3% 1% 2,295,343 1% 1% 5% 7% Opera 333,265 Comedy Opera Comedy 1% Panto 4,220,393 4,810,623 373,848 Other Musical 3,271,138 12% 14% 1% 2,453,149 Family 9% 7% 885,288 Musical Concert 3% Concert Family Classical Classical 2,654,641 4,073,216 4,436,383 8% 12% Musical Musical 13% Adult Adult 2,449,491 1,562,871 7% 4% Concert Local Concert Local Rock Pop 324,503 Rock Pop 151,348 6,807,561 1% Concert 6,949,120 0% Concert 19% Other 20% Other 4,813,949 5,946,287 Family 14% Family 17% Theatre Theatre 587,913 756,596 2% 2% Dance Dance Other Dance Dance Other Dance Dance 1,180,904 Contemp Ballet 2,172,618 Contemp Ballet 3% 135,057 943,416 6% 19,492 898,216 0% 3% 0% 3%
Concert ticket sales income accounted for almost half of all box office revenue in both years. A fall for classicalconcertsin2014wasoffsetbyarisefor‘other’concerts.Comedyaccountsforafurther12% which is equalled in 2014 by adult and family musicals combined.
%age capacity achieved 2013 %age capacity achieved 2014
90% 90% 83% 80% 80% 73% 80% 70% 64% 65% 70% 66% 66% 60% 61% 59% 60% 62% 60% 61% 61% 57% 55% 58% 56% 56% 56% 60% 53% 60% 52% 50% 51% 50% 49% 46% 50% 43% 50% 44% 43% 39% 40% 40% 30% 30% 20% 20% 10% 10% 0% 0%
At 59%, the overall average for performances at concert halls matches the average for venue types overall. Of the most significant genres for this venue type, comedy fills the highest proportion of available seats with musicals and rock and pop all performing better than average. Classical concerts did fall further below average from 57% to 56% in 2014.
41 %age cash value achieved 2013 %age cash value achieved 2014
100% 100% 91% 85% 90% 82% 90% 80% 72% 74% 80% 72% 68% 70% 70% 62% 63% 70% 64% 63% 59% 59% 59% 61% 62% 60% 57% 57% 57% 55% 60% 53% 52% 60% 52% 47% 50% 50% 44% 45% 50% 45% 41% 40% 40% 40% 30% 30% 20% 20% 10% 10% 0% 0%
At 62%, the overall average cash value achieved for performances at concert halls is marginally higher than the average for venue types overall. Of the most significant genres for this venue type, comedy fills the highest proportion of available seats with musicals and rock and pop all performing better than average. Classical concerts did fall further below average from 53% to 52% in 2014.
Average ticket price asked 2013 Average ticket price asked 2014
35.00 35.00 29.07 28.72 30.00 30.00 26.45 26.24 26.45 26.18 25.85 25.45 26.10 25.18 23.51 25.00 21.92 25.00 22.91 21.48 21.56 20.75 21.22 21.55 20.75 20.15 19.53 19.96 20.43 20.00 17.78 20.00 17.80 18.25 15.69 14.04 15.00 15.00 11.57 12.09 9.16 10.00 10.00 7.36
5.00 5.00
- -
Although well below the average across all bands of £23.22, the overall average ask of £21.70 at concert halls in 2014 was the third highest of the eight venue types. Of the most significant genres for this venue type, musicals, comedy and rock and popareallhigherthanaverage.Classicaland‘other’ concerts are below average, but both rise by more than £1.20 in 2014.
42 Average ticket price achieved 2013 Average ticket price achieved 2014 28.63 28.55 30.00 27.89 26.67 30.00 27.81 27.24 26.09 26.54 26.16 24.67 25.48 24.30 23.21 23.58 25.00 22.28 25.00 22.46 21.98 21.19 21.74 20.16 21.05 20.00 20.53 18.85 20.00 17.82 20.00 17.17 15.89 15.00 15.00 13.41 11.91 12.34 10.96 10.00 10.00 10.00
5.00 5.00
- -
Although below the mean across all bands of £23.77, the overall average price paid of £22.82 at concert halls in 2014 was the second highest of the eight venue types. Of the most significant genres for this venue type, musicals, comedy and rock and pop are all higher than average. Classical and ‘other’concertsarebelowaverage,butclassicalroseby£1.15in2014and‘other’by £2.30.
43 D: Auditoria of principally presenting theatres with a capacity between 500 and 1,000
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved 2013 1,251 6,964 2,700,851 £50,203,422 53% 52% £18.99 £18.59
2014 1,305 7,186 2,797,460 £53,236,729 53% 52% £19.58 £19.03
Change +54 +222 +96,609 +£3,033,307 +0.1% -0.2% +£0.59 +£0.44
With a 15.5% share of the paying audience and 12.4% share of box office income in 2014, mid-scale presenting venues are the second largest venue type in terms of both sales and income.
Number of Productions 2013 Number of Productions 2014
Variety Variety 20 20 2% 2% Concert Concert Classical Classical Comedy 64 Comedy 64 Plays Plays 87 5% 93 5% 185 7% 194 7% 15% 15% Panto Concert Panto Concert 41 Rock Pop 44 Rock Pop 3% 135 3% 142 11% 11%
Other Other 169 155 12% 14% Concert Concert Other Other 195 205 16% 16% Opera Opera Dance Dance 48 32 Other Other 4% 3% Musical 104 105 Family 8% Dance Musical 8% Dance 38 Ballet Family Ballet Local 3% Local Family 28 43 Family 40 54 53 2% 3% 3% Musical Theatre Theatre 4% Dance 4% Dance Adult 42 Musical 37 Contemp Contemp 49 3% Adult 3% 5 4 4% 55 0% 0% 4%
As this scale of venue tends to present weekly runs with occasional one-nighters and split weeks, when we analyse the number of productions it looks remarkably balanced across genres.
44 Number of performances 2013 Number of performances 2014
Comedy Concert Concert Comedy 240 Classical Other Concert Concert 265 Concert Variety 3% 95 437 Variety Concert Other Rock Pop 4% Classical 75 1% 6% 64 Rock Pop 426 380 97 448 1% Dance 1% 6% 6% 1% 6% Ballet Dance 143 Ballet 2% 168 Dance 2% Contemp 12 Dance Plays Plays 0% 2,011 Contemp 2,068 5 30% Dance 29% Other 0% 284 Dance 4% Other 262 Family Family 4% Theatre Theatre 605 533 9% 8% Local 111 Panto Musical Local Panto 2% 1,000 Adult 104 1,097 16% 15% Other 620 2% Other Musical 456 9% 399 Adult 7% 6% 470 Musical Musical 7% Family Opera Family Opera 268 136 426 106 4% 2% 6% 2%
Plays, pantos and combined musicals account for 58% of all performances in both years. There is a rise of almost 10% for panto performances and a smaller drop in the number of performances of plays.
45 Total tickets sold 2013 Total tickets sold 2014 Dance Concert Concert Concert Ballet Comedy Comedy Concert Classical Rock Pop Concert Classical Concert 72,732 124,281 140,173 Rock Pop 35,833 159,678 Other 29,097 Other 3% 5% 5% 187,006 1% 6% 144,315 1% 157,021 Variety Variety 7% 5% 6% 30,096 Dance 27,816 1% Ballet 1% Dance 71,325 Contemp 3% 1,234 Dance 0% Contemp Plays 4,394 Plays 642,600 0% 624,070 24% 23% Dance Dance Other Other 113,360 97,679 4% Family 4% Theatre 208,310 8% Panto Panto Family Local 543,405 595,008 Musical Theatre Musical 26,393 20% 22% Adult 166,868 Adult 1% 223,316 6% 275,673 8% 10% Local 35,638 Musical 1% Opera Musical Other Other Family Opera Family 149,679 36,157 129,079 50,549 178,330 1% 108,690 5% 6% 4% 2% 7%
Plays, pantos and combined musicals account for 58% of all ticket sales in 2013 and 59% in 2014. There is a rise of 10% for sales for panto and a drop of over 18,500 in the number of tickets sold for plays. Family theatre attendances fell by over 400,000.
46 Total Box Office Income 2013 Total Box Office Income 2014 Concert Concert Concert Concert Concert Concert Comedy Comedy Classical Rock Pop Classical Rock Pop Other Other 2,426,965 3,024,757 522,726 4,010,715 707,118 3,471,737 2,580,617 2,978,216 5% Dance 6% 1% 8% 1% 7% 5% 6% Variety Ballet Variety Dance 573,325 1,711,259 541,653 Ballet 1% 3% 1% 1,727,093 3%
Dance Dance Plays Contemp Plays Contemp 12,605,909 60,781 12,231,841 12,293 25% 0% 24% 0% Dance Other Dance 1,714,078 Other 3% 1,435,032 3% Panto Panto 10,535,737 Musical Musical Family 9,337,358 20% Adult Adult Theatre 19% 5,202,759 6,419,136 2,346,048 Local 10% 13% 5% 317,578 Local 1% 315,170 Family Musical Musical 1% Theatre Other Other Opera Family Family 1,965,820 2,697,184 2,319,831 1,211,530 3,631,610 1,919,012 4% 5% 4% 2% 7% Opera 4% 802,726 2%
Plays, pantos and combined musicals account for 61% of all box office income in both years. There is a rise of over £1.2 million in panto income but cumulative income for plays drops by over £375,000, as does income from family theatre performances.
%age capacity achieved 2013 %age capacity achieved 2014
80% 73% 73% 80% 73% 73% 70% 65% 70% 63% 62% 59% 57% 58% 60% 55% 55% 55% 60% 56% 55% 53% 52% 52% 49% 49% 50% 49% 50% 49% 47% 50% 45% 47% 44% 50% 46% 41% 42% 37% 40% 40%
30% 30%
20% 20%
10% 10%
0% 0%
At 53% in both years, capacity achieved at mid-scale presenting houses is well below the average across all venue types. Of the most significant genres for this venue type, panto does very well at 73% in both years, but plays perform very poorly, dipping from 44% to 42% in 2014.
47 %age cash value achieved 2013 %age cash value achieved 2014
80% 76% 80% 75% 68% 70% 68% 62% 70% 59%59% 61% 61% 56% 57% 57% 60% 54% 53% 60% 52% 54% 55% 53% 50% 52% 52% 49% 50% 48% 50% 46% 45% 50% 44% 46% 43% 41% 39% 40% 40% 32% 30% 30%
20% 20%
10% 10%
0% 0%
At 52% in both years, cash capacity achieved at mid-scale presenting houses is well below the average across all venue types. Of the most significant genres for this venue type, panto does very well at 68% in both years, but plays perform very poorly, dipping from 41% to 39% in 2014.
Average ticket price asked 2013 Average ticket price asked 2014
30.00 30.00 24.46 24.57 24.51 25.00 23.03 25.00 23.54 21.56 21.61 21.04 20.65 21.06 21.46 20.74 18.92 19.22 18.55 20.00 18.67 17.57 18.40 18.27 18.30 20.00 18.34 15.12 17.04 16.24 15.58 14.98 14.69 15.00 12.34 15.00 12.79 13.11 10.38 9.98 10.00 10.00
5.00 5.00
- -
Although well below the average across all bands of £23.22, the overall average ask of £19.58 at mid- scale presenting houses in 2014 was the fourth highest of the eight venue types. Of the most significant genres for this venue type, musicals and plays are all higher than average in 2014. Panto is below average, but increased by almost £1 in 2014.
48 Average ticket price achieved 2013 Average ticket price achieved 2014
30.00 30.00
23.99 23.97 25.00 23.29 25.00 23.75 23.30 21.74 22.20 21.58 21.45 19.73 19.62 20.36 19.60 19.53 18.97 20.00 17.88 17.66 18.02 19.05 20.00 17.96 17.97 19.47 17.18 17.71 15.12 14.69 15.00 13.83 15.00 11.94 11.78 11.26 9.96 8.91 10.00 10.00
5.00 5.00
- -
Although well below the average across all bands of £23.77, the overall price paid of £19.03 at mid- scale presenting houses in 2014 was the fourth highest of the eight venue types. Of the most significant genres for this venue type, musicals and plays are all higher than average in 2014. Panto is below average, but increased by 53p in 2014.
49 E: Main auditoria of principally producing theatres with capacity over 160
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved 2013 863 7,798 1,677,787 £24,934,619 56% 50% £16.63 £14.86
2014 835 7,531 1,639,935 £25,815,703 59% 52% £17.87 £15.74
Change -28 -267 -37,852 +£881,084 +2.6% +1.6% +£1.25 +£0.88
Of the eight venue types, the main auditoria of producing theatres is cumulatively the third largest in terms of paying audience share, despite a fall in reported audiences in 2014. Theses venues rank five out of eight in terms of cumulative box office income in 2014 despite a 3.5% increase in income.
Number of Productions 2013 Number of Productions 2014
Concert Variety Concert Classical Variety Concert 14 Rock Pop 10 11 Classical 2% 19 1% 2% 1% 19 Concert Dance 2% Rock Pop Ballet 26 7 3% Comedy 1% Comedy 65 65 8% 8% Dance Contemp 5 Concert 1% Plays Plays Other Concert 330 Other Dance 358 107 40% Ballet 42% 12% 92 11% 11 1%
Family Theatre Family 74 Theatre Dance 9% 77 Contemp 9% 4 Other Other 0% 68 Local 48 8% 21 6% Local Panto 2% Panto 17 37 14 Opera Opera Musical 2% 4% 2% Adult 13 15 Musical Musical 29 Dance 2% Musical Dance 2% Family Family 3% Other Adult Other 19 12 35 33 39 2% 1% 4% 4% 5%
Playsaccountforthelargestshareofproductionsinbothyears,followedby‘other’concerts,family theatre and comedy.
50 Number of performances 2013 Number of performances 2014 Concert Concert Comedy Comedy Concert Classical Rock Pop Dance 130 Classical Concert Concert Dance 159 Dance Dance 11 27 Contemp 2% 28 Rock Pop Other Ballet 2% Concert Ballet Contemp Variety 0% 0% 8 Variety 0% 32 249 32 Other 57 Dance 19 37 0% 49 0% 3% 0% 210 1% Other 0% 0% 3% 1% 81 Dance 1% Other 90 Local 1% 37 0% Local 96 Family Family 1% Theatre Theatre 1,320 1,156 17% 16%
Musical Musical Adult Adult 293 295 Plays 4% Plays 4% 4,726 Musical 4,221 61% Family 58% 143 Panto Musical 2% 513 Family 7% 189 3% Opera 69 Opera 1% 61 Panto Other Other 1% 449 160 121 6% 2% 2%
Plays, family theatre, combined musicals and panto account for around 90% of all performances in both years. The number of performances of plays and family theatre recorded dipped in 2014.
51 Total tickets sold 2013 Total tickets sold 2014 Dance Dance Contemp Concert Concert Dance Concert Concert Dance Contemp Comedy Concert Concert 1,668 Comedy Classical Classical Ballet Rock Pop Other Ballet 4,299 32,555 Rock Pop Other 0% 31,445 7,567 2,077 16,087 10,925 52,445 8,942 0% 2% 0% 10,577 42,060 1% 2% 0% Dance 1% 3% 1% 1% 3% Variety Dance Variety Other 10,580 Other 8,324 15,932 1% 20,631 0% 1% 1%
Local Local Family 5,530 Family 10,630 Theatre 0% Theatre 1% 280,239 229,650 17% 14%
Musical Musical Adult Adult Plays Plays 80,992 75,095 855,892 923,662 5% 55% 4% 54% Musical Musical Family Family Panto 45,970 Panto 41,132 172,566 3% 185,653 3% 10% Opera 12% Opera 14,688 16,387 1% Other 1% 22,334 Other 1% 27,928 2%
More than half the tickets sold in both years were for plays, but almost 68,000 less tickets were sold for plays in 2014. Family theatre sales also fell, but audiences for musicals combined were sustained and panto numbers grew.
52 Total Box Office Income 2013 Total Box Office Income 2014 Concert Concert Concert Concert Dance Dance Concert Concert Dance Comedy Rock Pop Dance Classical Other Rock Pop Ballet Contemp Comedy Classical Other Contemp 475,071 211,114 Ballet 27,140 591,001 196,415 195,807 14,262 486,268 101,663 727,407 35,804 2% 1% 128,321 0% 2% 1% 1% 0% 2% 0% 3% 0% Dance 1% Variety Other Variety Dance 112,398 205,410 142,590 Other 0% 1% 1% 251,836 1% Local Local 41,743 102,768 0% Family Family 0% Theatre Theatre Musical 3,053,784 Musical 2,674,878 Adult 12% Adult 11% 1,070,510 1,134,662 4% 5% Musical Musical Family Family 675,317 Plays 656,451 Plays 3% 14,827,719 3% 14,333,414 57% 60% Panto Opera Panto Opera 2,850,800 224,262 3,256,575 246,312 11% 1% 13% 1%
Other 502,253 Other 2% 283,766 1%
The fall in sales for plays contributed to a fall of almost £0.5 million in revenues. Family theatre sales fell by almost £380,000. Cumulative income across musical genres was similar. Panto sales grew by more than £400,000.
%age capacity achieved 2013 %age capacity achieved 2014
90% 86% 90% 80% 80% 76% 80% 76% 72% 64% 67% 67% 68% 68% 70% 65% 70% 62% 61% 61% 60% 61% 60% 59% 58% 59% 58% 56% 60% 52% 54% 53% 51% 60% 56% 57% 50% 49% 50% 50% 50% 41% 40% 40% 30% 30% 20% 20% 10% 10% 0% 0%
A leap from 56% in 2013 to 59% in 2014 brought the main auditoria of producing houses up to the average across all venue types. Of the most significant genre categories for this type of venue, panto performs very well across both years. Plays rise by 5% in 2014 but remain below average. Family theatre is just above average in both years but musicals drop in 2014 to on or just above the norm.
53 %age cash value achieved 2013 %age cash value achieved 2014
90% 82% 90% 80% 80% 80% 73% 68% 68% 70% 64% 70% 66% 60% 60% 59% 59% 59% 58% 57% 57% 60% 53% 60% 57% 50% 50% 51% 51% 48% 49% 47% 47% 49% 50% 46% 49% 50% 46% 48% 40% 40% 36% 40% 30% 30% 20% 20% 10% 10% 0% 0%
Despite an increase from 50% in 2013 to 52% in 2014, average cash value achieved is well below the average across all venues (61% in 2014). Of the most significant genre categories for this type of venue, panto performs very well across both years. Plays rise by 2% in 2014 but remain below average. Musicals drop in 2014 to below the norm. Family theatre records less than 50% in both years.
Average ticket price asked 2013 Average ticket price asked 2014
25.00 25.00 19.74 19.33 19.40 19.52 20.00 18.41 20.00 17.71 18.93 17.68 16.75 16.48 16.56 16.79 15.59 15.38 15.81 16.29 14.78 14.08 14.25 15.96 15.24 15.38 14.57 15.00 14.12 14.05 13.68 15.00 13.51 10.93 9.55 9.90 9.98 10.00 8.15 10.00
5.00 5.00
- -
Despite ranking five out of eight for average price asked in both years, the main auditoria of producing houses recorded the largest percentage increase in asking price in 2014, up 7.5% (£1.25). Of all the most significant genres for this venue type, only adult musicals saw a fall in the average price asked.
54 Average ticket price achieved 2013 Average ticket price achieved 2014
25.00 25.00 22.49
19.32 20.00 18.57 20.00 17.54 16.52 16.42 15.11 15.27 16.05 15.46 15.03 16.75 14.59 14.05 14.35 15.00 13.07 14.28 13.50 15.00 13.44 13.22 13.48 12.17 12.89 13.87 12.21 10.90 11.65 10.16 9.67 8.55 8.33 10.00 7.55 10.00
5.00 5.00
- -
The main auditoria of producing houses also rank five out of eight for average price actually paid in both years. The average price paid across all genres rose in 2014 but only by 5.9% (just above the average for all venue types of 5.5%). Of all the most significant genres for this venue type, only adult musicals saw a fall in the average price achieved.
55 F: Auditoria of principally presenting theatres with a capacity between 200 and 500
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved 2013 1,073 3,388 612,603 £7,718,353 49% 48% £13.06 £12.60
2014 1,123 3,786 662,521 £9,425,410 49% 50% £13.99 £14.23
Change +50 +398 +49,918 +£1,707,057 +0.0% +2.6% +£0.93 +£1.63
Presenting houses with smaller auditoria only account in total for 3.7% of all ticket sales and 2.2% of cumulative box office income across UK Theatre venues, but they contribute hugely to the variety of the theatre offer in the UK, ranking two of eight venue types in the number of different productions being staged in both 2013 and 2014.
Number of Productions 2013 Number of Productions 2014
Concert Classical Concert Variety 35 Variety Classical 19 3% 18 43 2% 2% 4%
Comedy Comedy 99 Plays 105 Plays 9% 209 10% Concert 204 Concert 20% Rock Pop 18% Rock Pop 74 82 7% Panto 7% Panto 25 15 2% 1%
Other Concert Concert Other 142 Other Other 184 13% 196 208 16% 18% 19%
Dance Dance Opera Other Ballet Dance 21 83 17 Musical Opera Ballet 2% 8% Dance 2% Dance Family 23 20 Contemp Musical Contemp 27 2% Family 2% Local Family 10 Local Family 7 3% 24 28 Theatre 1% 23 Theatre 1% 2% 3% 47 2% 56 Musical 4% Musical 5% Dance Adult Adult Other 40 36 68 4% 3% 6% To a lesser extent than larger presenting houses, this scale of venue tends to present weekly runs with occasional one-nighters and split weeks, when we analyse the number of productions it looks quite balanced across genres.
56 Number of performances 2013 Number of performances 2014 Concert Concert Concert Concert Concert Classical Dance Comedy Dance Rock Pop Classical Rock Pop Other 39 100 Ballet 177 57 Ballet 87 112 279 Variety 1% 3% Variety 5% 2% 54 3% 3% 8% 46 36 1% 1% 1% Dance Contemp Comedy 33 Dance 1% Contemp 193 Concert 6% 18 Plays Other Plays 0% 756 272 863 22% 8% 24% Dance Dance Other Other 120 157 3% 5% Family Theatre Panto 305 384 Panto 8% Local 11% Family 459 64 Theatre 13% 2% 223 7% Musical Other Local Other Adult 627 66 794 Musical 147 19% 2% 22% Family 4% Musical Musical 98 Opera Family Adult 3% 48 Opera 146 200 1% 44 4% 6% 1%
Plays, panto, musicals and family theatre account for 50% of performances in 2013 and 52% in 2014, despite a fall in the numbers of performances of musicals. Collectively concerts also are significant in their share of performances (12% in 2013, 13% in 2014). There is a big fall in dance performances in 2014.
57 Total tickets sold 2013 Total tickets sold 2014 Dance Dance Concert Concert Concert Concert Concert Ballet Concert Ballet Classical Rock Pop Other Classical Rock Pop 13,982 Other 31,651 9,055 29,271 43,271 7,688 22,891 2% 48,114 5% 1% 5% 7% Variety 1% 4% 8% 9,382 Variety 2% 8,801 1% Comedy Comedy 40,385 42,021 Plays 7% Plays 7% 105,848 126,953 Dance 17% 20% Contemp 3,613 1% Dance Dance Contemp Other 6,103 23,562 Panto 1% 4% 112,954 Dance 19% Other Panto Family 33,843 147,862 Theatre 6% 23% 43,863 7% Family Other Theatre Local 71,354 Other 35,710 8,111 12% 74,355 1% 6% 12% Local Musical Musical Adult Opera 9,212 Opera Musical Family 35,514 10,522 2% 8,389 Family 2% 30,315 1% 6% 5% Musical 21,335 Adult 3% 32,602 5%
Plays, panto, musicals and family theatre account for 52% of ticket sold in 2013 and 59% in 2014, despite a fall in the number of attendances at family musicals. Collectively concerts also are significant in their share of paying audience performances (around 13% in both years). The big fall in dance performances in 2014 is reflected by a significant fall in paying attendance.
58 Total Box Office Income 2013 Total Box Office Income 2014 Concert Concert Dance Concert Rock Pop Concert Classical Ballet Classical 518,510 Rock Pop 126,458 216,282 101,365 6% 1% 401,048 1% 2% Variety 5% Variety 110,343 122,206 1% 1%
Comedy Comedy Dance 639,564 645,089 7% Contemp Plays 8% 54,251 1,653,585 Plays Concert 1% 22% 2,409,300 Other Concert 26% 592,148 Other 6% 683,912 9% Dance Dance Other Ballet 250,055 356,504 3% Panto 5% 1,447,141 Family 19% Dance Contemp Theatre Panto 429,922 80,112 2,107,715 5% 1% 23% Other Dance 696,561 Local Other 8% 80,612 1% Other Local 302,481 Musical 4% 461,887 Musical 96,567 Family Musical 6% Family 274,027 Opera 1% Family Adult 394,435 3% 162,503 Musical Theatre 465,806 5% Opera 2% Adult 326,368 5% 134,011 449,414 4% 6% 1%
Plays, panto, and musicals account for 51% of cumulative box office income in 2013 and 58% in 2014, Family theatre only accounts for 5% of income in 2014 and was less significant to overall box office thancomedy,rockandpopand‘other’concerts.Thebigfallindanceperformances and attendance in 2014 is reflected by a significant fall in box office income.
%age capacity achieved 2013 %age capacity achieved 2014
90% 90% 78% 80% 80% 72% 80% 73% 73% 70% 64% 70% 65% 63% 61% 58% 55% 57% 56% 56% 56% 53% 55% 60% 52% 55% 55% 60% 48% 53% 50% 49% 52% 50% 50% 46% 43% 44% 40% 41% 40% 40% 30% 30% 30% 25% 20% 20% 10% 10% 0% 0%
Across all genres, smaller scale presenting houses only played to 49% capacity in both years, well below the average for all venue types. Panto performed well in both years for proportion of tickets sold. Despite a 3% increase, plays still only achieved 44% capacity in 2014.
59 %age cash value achieved 2013 %age cash value achieved 2014
80% 80% 73% 70% 68% 70% 65% 67% 70% 63% 62% 58% 59% 56% 57% 57% 60% 53% 54% 60% 55% 53% 54% 51% 51% 49% 47% 50% 48% 48% 48% 47% 50% 50% 45% 44% 39% 40% 36% 40% 30% 30% 27% 30%
20% 20%
10% 10%
0% 0%
Despite a 2% increase in 2014, at only 50% cash capacity achieved smaller presenting houses perform well below the average for all venue types. Panto performs well in both years for proportion of potential box office income received. Despite a 5% increase, plays still only achieve 44% financial capacity on 2014. Family theatre saw a 5% fall in cash value achieved in 2014.
Average ticket price asked 2013 Average ticket price asked 2014
20.00 20.00 18.56 19.15 17.75 17.13 18.00 16.39 18.00 16.94 16.93 15.55 15.31 15.74 15.38 15.69 16.00 14.29 14.37 14.87 16.00 14.10 14.04 14.03 13.80 13.39 13.93 14.00 14.00 12.34 11.88 12.98 12.00 12.00 10.72 10.22 10.08 10.74 10.00 9.69 10.00 9.07 7.29 7.86 8.00 8.00 6.00 6.00 4.00 4.00 2.00 2.00 - -
The average price asked was the second lowest of all eight venue types in 2013, but up 93p and one place in 2014 to £13.99. Prices asked for musicals actually fell, but prices asked for plays (up £2.76) and panto (up £3.13) grew significantly.
60 Average ticket price achieved 2013 Average ticket price achieved 2014
20.00 20.00 18.98 17.52 17.71 18.00 18.00 15.97 15.84 15.44 15.62 15.35 15.47 16.00 16.00 15.02 14.21 13.78 13.97 14.25 13.89 13.18 13.13 13.68 13.12 14.00 13.01 12.81 14.00 12.84 11.26 11.76 12.00 10.48 12.00 10.61 9.94 9.14 9.80 9.37 10.00 8.94 10.00 8.00 6.47 8.00 6.00 6.00 4.00 4.00 2.00 2.00 - -
The average price actually paid at smaller presenting houses grew by 12.9% in 2014, the highest percentage increase of all venue types. Prices paid for musicals actually fell, but average prices for paid for plays (up £3.36) and panto (up £1.44) grew significantly.
61 G: Smaller space, programmed frequently
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved 2013 883 5,409 388,090 £4,756,076 69% 59% £14.21 £12.26 2014 968 5,630 412,520 £5,025,434 66% 61% £13.09 £12.18
Change +85 +221 +24,430 +£269,358 -2.8% +2.1% -£1.12 -£0.07
Cumulatively these smaller spaces staged 13% of performances in 2013 and 14% in 2014, but only accounted for 2.3% of audiences and 1.2% of box office income at UK Theatres.
Number of Productions 2013 Number of Productions 2014
Concert Rock Pop Concert 17 Rock Pop 2% Variety Variety Concert Concert 6 9 6 Classical Classical 1% 1% 1% 10 18 1% 2%
Comedy Comedy 145 184 17% 19% Plays Plays 379 355 39% 40% Concert Other Dance Concert 81 Ballet Other 9% 1 88 Dance 0% 9% Ballet 7 1% Family Theatre Family 103 Theatre Other Other 12% 94 94 107 10% Dance 11% Panto 11% Panto Dance Other Other 1 39 1 Local 29 0% Local 4% 0% 16 3% 19 2% Dance Opera Opera 2% Dance Musical Contemp Musical 4 6 Contemp Family Musical 5 Family Musical 0% 1% 3 2 Adult 1% 3 Adult 0% 0% 9 0% 3 1% 0%
Plays and comedy accounted for more than half the productions in both years at frequently programmed smaller spaces. Concerts accounted for around 12% of production in both years. There was an increase in the number of dance productions in 2014.
62 Number of performances 2013 Number of performances 2014 Dance Concert Ballet Concert Concert Rock Pop 2 Other Concert Concert Concert Classical 7 0% 194 Other Variety Classical Rock Pop Variety 36 0% 4% 128 7 21 20 39 1% 0% 1% 2% 0% 0%
Dance Comedy Contemp Comedy 692 52 921 13% Dance 1% 17% Ballet Dance 18 Other 0% 155 Plays Dance Plays 3% 2,496 Contemp 2,490 46% 24 46% 0% Dance Family Other Theatre 105 1,239 Family 2% 23% Theatre 1,277 23% Other 402 7% Panto Local 3 Panto 59 0% Opera Local 6 1% Opera 37 Other Musical 86 0% 1% Musical 190 42 Musical Musical Adult 2% Family 3% 1% Adult Family 12 6 39 25 0% 0% 1% 0%
Plays, comedy and family theatre accounted for 82% of performances in 2013 and 86% in 2014. Concerts accounted for around 4% of performances in 2014 and dance 3%.
63 Concert Total tickets sold 2013 Rock Pop Total tickets sold 2014 479 0% Concert Concert Classical Rock Pop Variety 2,712 Concert Variety 1,926 2,843 1% Other 556 0% 1% 8,985 0% 2% Concert Other 13,740 Comedy Comedy 3% 73,618 88,388 19% 22%
Plays Dance Plays 166,159 Ballet Concert 173,251 42% 271 Classical 45% 0% 1,913 0%
Family Dance Theatre Ballet Family 75,029 1,710 19% Dance Theatre Contemp 0% Other 85,905 5,458 23,759 21% Dance 1% 6% Panto Other 239 Other 13,360 Panto Local Dance 0% 10,454 3% 787 2,282 Other 3% 0% 1% 8,702 Local Opera Musical Musical Dance Musical Musical2% 5,859 Opera 4,667 Family Adult Contemp Family Adult 1% 3,308 1% 2,800 1,183 1,226 263 4,611 1% 1% 0% 0% 0% 1%
Plays, comedy and family theatre accounted for 83% of tickets sold in 2013 and 85% in 2014. Concerts and dance both accounted for around 4% of tickets sold in 2014.
64 Total Box Office Income 2013 Total Box Office Income 2014
Concert Concert Other Rock Pop 117,301 29,058 Concert 1% Variety Classical 2% Variety 39,427 36,064 8,473 1% 1% 0% Concert Classical 34,043 Concert 1% Comedy Rock Pop 963,282 5,422 Comedy 20% 0% 1,143,439 24%
Dance Plays Ballet 2,200,484 Concert Plays 4,665 45% Other 2,382,622 0% 186,782 50% 4% Dance Family Other Dance Theatre 174,740 Ballet 682,982 4% 18,809 14% Family Dance Theatre 0% Contemp 749,196 47,517 Panto 15% 1% 2,768 0% Dance Dance Panto Other Other Contemp Opera 11,374 76,530 87,853 12,132 99,020 Musical 0% 2% 2% Local 0% Musical Musical 2% Family Local Musical 63,892 Other Opera Family Adult 39,502 21,166 Adult 1% 190,635 72,332 2,441 76,359 1% 4% 0% 12,057 2% 0% 2% 0%
Plays accounted for half of income in 2013. This figure fell in 2014 as income from comedy and family theatre rose.
%age capacity achieved 2013 %age capacity achieved 2014
100% 100% 92% 90% 90% 80% 75% 76% 75% 75% 80% 74% 73% 74% 80% 72% 73% 74% 68% 65% 66% 67% 65% 67% 70% 62% 61% 70% 61% 59% 58% 58% 59% 58% 59% 60% 60% 55% 60% 53% 49% 52% 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% 0% 0%
At an average of 69% seats sold across all genres, frequently programmed smaller spaces were the most full of paying customers in 2013. A drop to 66% in 2014 meant they fell into second position below main auditoria of major producing houses. All of the significant genres for this type of venue perform well, with even plays performing to 66% capacity in 2013 although they dropped to 61% in 2014.
65 %age cash value achieved 2013 %age cash value achieved 2014 76% 80% 73% 80% 74% 69% 71% 72% 70% 66% 66% 66% 68% 70% 68% 70% 64%65% 63% 60% 60% 62% 61% 58% 60% 55% 54% 55% 60% 55% 54% 52% 53% 53% 52% 50% 51% 50% 46% 50%
40% 40%
30% 30%
20% 20%
10% 10%
0% 0%
The 2% growth in cash value achieved in 2014 brought frequently programmed smaller spaces up to the average across all venues of 61%. Comedy and family theatre perform better than average in both years, but despite a rise in 2014 plays still perform below average.
Average ticket price asked 2013 Average ticket price asked 2014 24.25 25.00 25.00 23.67
20.00 18.00 20.00 18.10 16.54 16.61 14.22 15.46 15.43 14.89 14.40 14.48 15.13 15.00 13.41 13.72 15.00 13.71 12.21 13.14 12.41 13.94 12.15 11.59 10.39 10.47 11.96 10.32 9.90 9.45 10.33 10.77 10.00 8.91 10.00 8.52
5.00 5.00
- -
Frequently programmed smaller spaces were the only venues that saw average price asked across genres fall in 2014. Plays dropped by £2.67 and comedy by £1.08.
66 Average ticket price achieved 2013 Average ticket price achieved 2014
25.00 25.00 21.87 21.22
20.00 20.00 17.80 17.21 16.56 13.87 15.09 15.24 13.30 14.45 14.11 15.00 13.08 13.06 13.75 15.00 12.94 13.59 13.08 13.24 11.32 11.00 11.58 8.79 9.28 10.90 10.19 9.28 9.90 10.00 8.71 9.10 8.02 10.00 8.72 8.40
5.00 5.00
- -
Frequently programmed smaller spaces were also the only venues that saw average prices actually paid across genres fall in 2014 (by just 7p). Plays dropped by 51p, comedy by 14p and family theatre by 38p.
67 H: Smaller space, programmed infrequently
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved 2013 336 1,332 92,769 £864,196 61% 54% £10.44 £9.32 2014 349 1,214 98,057 £953,554 64% 56% £11.08 £9.72
Change +13 -118 +5,288 +£89,359 +3.0% +1.7% +£0.64 +£0.41
This category contains smaller spaces from which UK Theatre does not receive frequent reports of activity. Their smaller capacities and scant programming explains their contribution of only 0.5% to cumulative audiences and 0.2% to box office receipts.
Number of Productions 2013 Number of Productions 2014 Dance Concert Concert Contemp Concert Classical Rock Pop 3 Classical Variety 4 4 Variety 1% 3 3 1% 1% 1 1% 1% 0% Concert Rock Pop 8 2% Comedy Comedy 23 32 7% Dance 9% Ballet Concert 1 Dance Other 0% Concert Ballet Plays 1 45 139 Other 13% 0% Plays 40% 52 152 15% 45%
Family Theatre Dance 40 Family Contemp Theatre 12% 3 56 Dance 1% Other Other 16% Other 28 28 15 8% Panto 8% Panto Local 4% 3 Local - 14 1% 13 0% 4% Musical 4% Opera Adult Dance Opera Musical Musical - Musical - Family 3 Other Adult 0% 1% 5 0% Family 2 1 1% 1 1% 0% 0% Plays and family theatre accounted for more than half the productions in both years at frequently programmed smaller spaces. Concerts accounted for around 18% of productions in 2014.
68 Number of performances 2013 Number of performances 2014
Dance Concert Comedy Concert Concert Concert Ballet Concert Other 44 Classical Concert Classical Rock Pop 1 Rock Pop 82 3% 4 Other 5 Dance 0% 5 0% 8 7% Contemp Variety 80 Variety 0% 0% 6% Dance 1% 7 14 1 Dance Contemp 0% 1% 1% 6 Ballet 0% 2 Dance Comedy 0% Other Dance 77 8 Other 7% 1% 43 3% Plays 476 40% Family Theatre 314 Plays 24% 737 Family 55% Theatre 409 35%
Local 41 Musical 3% Panto Family 23 Other Panto Other 2 2% Local Musical 43 Musical - 37 0% 18 Adult 4% Adult 0% 3% Opera Musical 2% - 4 15 Opera Family 0% 0% 1% - 6 1% 0%
Plays and family theatre accounted for 79% of performances in 2013, falling slightly to 75% in 2014 due a big prop in the number of performances of plays. There we 33 more comedy performances in 2014.
69 Total tickets sold 2013 Total tickets sold 2014 Dance Ballet Comedy Concert Comedy Concert 159 Concert Dance Concert Variety 2,330 Classical 3,751 Classical Rock Pop Ballet Rock Pop 0% 826 3% 1,093 4% 389 968 81 Variety 711 Dance 1% 1% 0% 1% 0% 36 1% Contemp Concert Dance Concert 0% 700 Other Contemp Other 1% 5,954 180 5,385 0% 6% 6% Dance Dance Other Other 336 2,372 0% 3%
Plays 37,393 40%
Family Plays Theatre 50,957 24,249 55% 26% Family Theatre 38,619 41%
Local Panto Opera 1,634 800 Other Panto - 1% 2% 2,245 Local - 0% 0% 2% 783 Musical Musical Musical 1% Other Musical Opera Adult 1,650 Family Adult Family 203 - 332 2,459 2% 272 0% 3% 0% 0% 0%
Despite sales for plays accounting for well over half of all sales in 2013, sales for family theatre overtook plays in 2014 due to both a sharp rise in family theatre audiences and a big fall in attenders for plays.
70 Total Box Office Income 2013 Total Box Office Income 2014 Comedy Concert Concert Comedy Concert 39,870 Classical Rock Pop Dance 21,882 Classical 4% 3% 18,415 4,532 10,112 Ballet Concert Concert 2% Rock Pop 0% 1% 636 Variety Variety Other 17,128 Dance 0% 6,625 360 71,771 2% Ballet Dance 1% 906 0% 8% Contemp 0% Dance 4,967 Contemp 1% 1,367 Concert 0% Dance Other Other 75,695 Dance 3,226 Other 9% 0% 17,345 2% Plays 416,417 Family 45% Theatre 143,215 Plays 17% Family 534,766 Theatre 62% 316,190 Local 34% 8,115 1% Musical Adult Panto 2,932 6,780 Other Panto 0% 1% Local 17,372 Musical - Musical 4,389 2% Adult 0% Other Family Musical 0% 13,982 1,824 Opera Family 30,026 Opera 2% 0% - 3,494 3% - 0% 0% 0%
Plays still remain the biggest contributor to box office revenues for infrequently programmed smaller spaces, but family theatre doubled its share of income in 2014.
%age capacity achieved 2013 %age capacity achieved 2014 89% 88% 90% 84% 90% 80% 80% 76% 76% 80% 76% 69% 69% 66% 65% 70% 62% 64% 70% 62% 62% 58% 58% 60% 60% 60% 53% 56% 50% 51% 50% 50% 45% 40% 36% 40% 35% 35% 35% 31% 30% 30% 21% 20% 20% 10% 10% 0% 0% 0% 0% 0%
While less full than more frequently programmed smaller spaces, average capacity achieved across all genres was higher than average in both years and grew in 2014 to 64%. Plays grew to 62% in 2014 and while capacity for family theatre fell in 2014 it was still well over average at 69%.
71 %age cash value achieved 2013 %age cash value achieved 2014 88% 90% 84% 90% 82% 80% 80% 76% 80% 68% 67% 70% 65% 64% 70% 66% 65% 60% 60% 57% 57% 59% 60% 60% 56% 53% 51% 50% 49% 50% 50% 45% 40% 42% 37% 35% 40% 32% 40% 35% 30% 30% 20% 16% 20% 10% 10% 0% 0% 0% 0% 0%
Despite a 2% growth in cash value achieved in 2014, the 56% average cash capacity across all genres at frequently programmed smaller spaces was well below the average across all venues of 61%. Family theatre performed better than average in 2013 before falling in 2014 and, despite a 5% rise in 2014, plays still performed below average.
Average ticket price asked 2013 Average ticket price asked 2014
20.00 20.00 17.89 18.11 18.00 18.00 16.89 14.84 16.00 16.00 14.05 14.00 13.02 14.00 13.28 11.99 12.33 12.00 11.19 10.93 12.00 10.52 10.00 9.87 9.86 9.49 9.58 9.61 9.39 10.00 8.97 10.00 8.30 8.11 8.58 7.03 7.27 8.00 6.62 8.00 5.61 6.00 6.00 4.00 4.05 4.00 4.00 2.00 2.00 - - - - -
Despite a rise of 64p in 2014, infrequently programmed smaller spaces still offered the lowest average ticket price in 2014, just £11.08. Price asked for family theatre rose by £2.98 in 2104 and plays grew by a more modest 34p.
72 Average ticket price achieved 2013 Average ticket price achieved 2014 17.69 18.00 16.85 18.00 16.00 16.00 14.22 14.00 14.00 13.33 12.71 12.21 11.19 11.65 12.00 10.78 12.00 10.63 11.14 10.49 10.52 10.00 9.39 9.60 10.00 8.99 10.00 8.47 8.02 8.19 8.48 7.59 7.74 8.00 7.31 8.00 7.10 5.91 5.61 6.00 4.97 6.00 4.00 4.00 4.00 2.00 2.00 - - - - -
Despite a rise of 41p in 2014, infrequently programmed smaller spaces still achieved lowest average price paid per ticket in 2014, just £9.72. Price paid for family theatre rose by £2.28 in 2104 and plays grew by a more modest 65p.
73 Comedy
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved
2013 594 1,883 780,214 £15,125,945 72% 73% +£19.16 +£19.39
2014 646 2,051 769,567 £17,381,593 73% 75% +£22.14 +£22.59
Change +52 +168 -10,647 +£2,255,648 +1.0% +1.6% +£2.98 +£3.20
Despite the overall audience numbers for comedy falling slightly (down 1.4%), aggregate income across all venue types rose 14.3% thanks to the average ticket price being paid rising by £3.20 (16.5%).
Number of Productions 2013 Number of Productions 2014
Unclassified Unclassified 5 7 1% a 1% a 37 25 h 6% h b 4% 23 b 32 54 4% 54 5% 8% 9% g 145 g 24% 184 c c 29% 87 73 14% 12%
d d 93 f 87 14% 105 15% f 18% e 99 e 65 15% 65 11% 10%
The number of different shows touring across all venue types rose by 8.8%. Most of this growth was in frequently programmed smaller spaces (g). Major producing theatres (a) and 200-500 seat presenting houses (f) saw falls in the numbers of productions.
74 Number of Performances 2013 Number of Performances 2014
h Unclassified 44 a Unclassified a 13 2% 51 8 34 1% 3% 0% 2% b 230 b h 11% 245 77 13% 4%
c g 209 692 10% 37% c 246 13% g 921 45% d 265 13% d 240 e 13% f 130 e f 193 6% 159 177 10% 8% 9%
The fall in the number of productions for a and f venues was mirrored by a fall in the number of performances. Other venue types (b, c and e) also saw falls while of performances at frequently programmed smaller spaces (g) leapt by 229.
Number of tickets sold 2013 Number of tickets sold 2014
h Unclassified h Unclassified 2330 5444 3751 3448 a 0% 1% a 1% 0% 19639 28433 3% 4% g g 73618 88388 e f 9% 12% 32555 40385 f 4% 5% 42021 e 5% b 31445 b 254322 4% 261695 33% 34%
d 124281 16% d 140172 18%
c c 218846 179007 28% 23%
Those extra 229 performances at g venues helped grow cumulative audiences by almost 15,000. Despite falls in numbers of productions and performances, audience numbers grew at the largest presenting houses (b). Aggregate audience numbers at concert halls (c) fell by 39,839.
75 Total Box Office Income 2013 Total Box Office Income 2014 h g 1,143,439 Unclassified 21,882 Unclassified h 0% 7% 71,148 f 114,609 39,870 a f 0% a 639,564 1% 0% 470,034 645,089 332,494 4% 3% 4% 2% e g e 475,071 963,282 486,268 3% 6% 3%
b d d 5,203,914 2,426,965 3,024,757 b 35% 16% 17% 7,418,134 43%
c c 4,220,393 4,810,623 24% 32%
The fall in ticket sales for concert halls (c) is matched by a £590,230 fall in income. Income at the largest presenting houses (b) rose by over £2.2 million, which accounts for the majority of the overall £2.8 million rise for comedy as a whole.
%age capacity achieved 2013 %age capacity achieved 2014
90% 90% 81% 83% 78% 80% 80% 75% 75% 80% 73% 74% 73% 72% 73% 72% 68% 69% 65% 70% 64% 62% 70% 60% 60% 53% 50% 50%
40% 40%
30% 30%
20% 20%
10% 10%
0% 0%
At an average of 73% of seats filled with paying customers in 2014, comedy ranks alongside Panto as the genre that is most successful in packing out venues. Despite the fall in audience numbers and income, when concert halls (c) did present comedy, on average they played to 83% full houses. More than four out of five seats at major producing houses were also full. The impressive growth in income for major producing houses for comedy could have been even greater if more than 69% of houses were filled on average (which is still 8% higher than the average for b venues).
76 %age cash value achieved 2013 %age cash value achieved 2014
90% 90% 85% 82% 80% 80% 76% 76% 80% 80% 75% 73% 71% 73% 69% 68% 69% 70% 70% 64% 65% 65% 70% 60% 60% 60%
50% 50%
40% 40%
30% 30%
20% 20%
10% 10%
0% 0%
In 2014 only family musicals were closer to achieving their full box office potential. All venue types other than infrequently programmed smaller spaces (h) registered over 70% of cash value achieved in 2014.
Average ticket price asked 2013 Average ticket price asked 2014
30.00 30.00 27.56
25.00 23.68 25.00 22.91 21.48 20.36 21.06 20.00 18.92 20.00 18.92 17.24 16.26 15.55 15.24 15.38 14.78 14.22 15.00 15.00 13.14
9.49 10.00 8.97 10.00
5.00 5.00
- -
There was a widening range of average prices being asked for comedy in 2014 with prices for concert halls (c) rising by almost £1.50, mid-scale presenting houses (d) up more than £2 and the largest presenting houses up over £7.
77 Average ticket price achieved 2013 Average ticket price achieved 2014
30.00 30.00 28.35
25.00 25.00 23.58 21.98 21.58 21.05 20.46 20.63 19.53 20.00 20.00 16.53 16.93 15.84 15.46 14.59 15.35 15.00 13.08 15.00 12.94 10.63 9.39 10.00 10.00
5.00 5.00
- -
The increases in prices asked were more than matched by those actually paid. Prices at the largest presenting houses (b) grew by almost £8 to overtake prices paid at concert halls (c). At an average growth of 16.5%, this was the genre that saw the second biggest rise in prices in 2014. The average price paid for a play was 20p less than a comedy ticket in 2013. In 2014 it was £2.34.
78 Classical Concert
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved
2013 389 571 324,670 £5,985,844 56% 53% £19.37 £18.44
2014 357 559 286,957 £5,546,060 54% 52% £20.26 £19.33
Change -32 -12 -37,713 -£439,784 -2.1% -1.9% +£0.89 +£0.89
ConcertHallsdonotaccountforalargeproportionofUKTheatre’smembershipandUKTheatre’s figures are therefore unlikely to reflect the overall state of the classical market as a whole. Compared to all shows at UK Theatre venues, classical concerts performed worse than average for %age capacity and %age cash capacity achieved in 2013, and declined further in 2014. A 4.4% (89p) increase in average ticket price paid was just below overall average for all genres of 5.5%.
Number of Productions 2013 Number of Productions 2014 h 4 Unclassified h Unclassified 1% 3 3 2 1% a 1% 1% a 14 3 b g b 4% g 1% 10 34 e f 18 30 f 3% 9% 10 35 5% 8% 43 2% 9% 12% e 19 5%
d 64 16% d 64 18% c c 179 211 50% 54%
Thedeclineinoverallnumbersofclassical‘productions’islargelyduetoadeclineinnumbersof orchestral programmes being presented at concert halls (c). A fall of eight in frequently programmed smaller spaces (g) was matched by a rise at auditoria of principally presenting theatres with a capacity between 200 and 500 (f).
79 Number of Performances 2013 Number of Performances 2014
a Unclassified h h Unclassified 3 3 5 4 2 1% 1% 0% a 1% 0% 15 b g b 3% g e 46 51 f 36 f 21 9% 11 6% 8% 57 4% 2% 39 7% 10% e 28 5%
d 95 17% d 97 17%
c c 295 322 53% 56%
Unsurprisingly, figures forperformancesofclassicalconcertslargelyreflectthoseof‘productions’.
Total Tickets Sold 2013 g Total Tickets Sold 2014 f 1,913 7,688 g 1% h Unclassified Unclassified f 2% 2,712 h 389 818 a 2,060 a 9,055 e 1% 1,093 0% 0% 1,144 1% 4,459 e 3% 2,077 0% 0% 1% 1% 7,567 3%
d b b d 35,833 33,440 33,354 29,097 11% 10% 12% 10%
c c 235,308 203,620 73% 71%
Despite a decline in 2014, the vast majority audiences attended classical concerts halls (c) in both years. There was also a fall in audience numbers attending mid-scale presenting houses in 2014.
80 Total Box Office Income 2013 Total Box Office Income 2014 g h g h Unclassified f f 36,064 18,415 34,043 4,532 11,669 a 101,365 0% Unclassified e 126,458 1% e 1% 0% 0% 14,709 2% 31,700 a 101,663 2% 27,140 0% 1% 81,123 2% 0% 1% d b d b 707,118 546,536 522,725 657,044 12% 9% 9% 12%
c c 4,436,382 4,073,215 74% 74%
The fall in audiences at mid-scale presenting venues (d) was matched by a decline in income, which fell by a quarter. Income at concert halls (c) still accounts for 74% of all income.
%age capacity achieved 2013 %age capacity achieved 2014 89% 90% 90% 77% 80% 80% 76% 68% 67% 70% 70% 62% 59% 57% 57% 55% 56% 60% 53% 52% 60% 53% 50% 50% 50% 46% 46%
40% 40% 37%
30% 30%
20% 20%
10% 10%
0% 0%
Venue types c, b and d account for well over 90% of audiences for classical concerts. The capacity achieved fell for all three in 2014 with concert halls (c) dipping the least.
81 %age cash value achieved 2013 %age cash value achieved 2014
90% 84% 90% 80% 80% 68% 68% 70% 70% 66% 67% 59% 60% 55% 54% 60% 53% 53% 51% 52% 52% 48% 49% 50% 48% 50% 50% 40% 40% 40%
30% 30%
20% 20%
10% 10%
0% 0%
The performance for cash capacity largely reflects that of physical capacity, with slightly less steep falls for mid and large scale presenting houses (d and b).
Average ticket price asked 2013 Average ticket price asked 2014
25.00 25.00 21.55 20.15 20.41 20.00 18.67 20.00 18.10 17.47 17.26 17.25 17.89 16.24 15.46 15.38 14.12 14.29 15.00 15.00 13.00 13.39 13.28 12.21
10.00 10.00
5.00 5.00
- -
There were substantial increases in the price asked by both concert halls (c) and the largest presenting theatres (b) while the price asked by mid-scale presenting houses actually reduced by £2.43.
82 Average ticket price achieved 2013 Average ticket price achieved 2014
25.00 25.00
19.73 19.70 20.00 20.00 18.85 20.00 18.19 17.96 17.80 16.34 16.85 15.39 14.27 13.97 15.00 13.07 13.18 13.30 15.00 12.86 13.44 11.65
10.00 10.00
5.00 5.00
- -
Growth in price achieved was less high than price asked: just 85p for concert halls (c) and 27p for the largest presenting houses (b). Average price paid at mid-scale presenting houses (which had been the highest in 2014) fell by £1.77.
83 Concert Rock Pop
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved
2013 483 1,309 822,442 £19,647,310 56% 58% £22.88 £23.89
2014 487 1,269 759,433 £18,498,454 55% 57% £23.66 £24.36
Change +4 -40 -63,010 -£1,148,855 0.0% -0.8% +£0.78 +£0.47
2014 saw a small fall in numbers of rock and pop performances (down 3.1%) and larger falls in audiences (-7.7%) and income (-5.8%). Percentage capacity and percentage of potential box office income achieved both dipped slightly and average price asked and achieved grew less than the norm across all genres.
Number of Productions 2013 Number of Productions 2014
h g Unclassified h Unclassified 4 a 6 2 8 2 1% 2 1% 0% a 2% 0% 9 0% 2% g b f b 17 84 4% 74 99 f 17% 15% 21% 82 e 17% 19 4%
e 26 5% c 124 26% d 135 c 28% 135 28% d 142 29%
There were dips in 2014 in the numbers of shows touring to concert halls (c) and the largest presenting houses (b) but also an increase in the number touring to smaller presenting houses (d and f).
84 Number of Performances 2013 Number of Performances 2014
Unclassified h h g Unclassified g 2 8 5 20 2 7 0% 0% a 1% 0% a e 2% 1% 27 3 27 2% e 0% 2% f 32 f 100 2% 112 8% 9% b 369 b 29% 459 35%
d 380 29%
d 448 35%
c c 275 302 22% 23%
The largest and mid-scale touring houses (b and d) account for almost two-thirds of performances in both years, but the venue type with the highest proportion changes from b to d in 2014.
Total Tickets Sold 2013 Total Tickets Sold 2014 Unclassified h Unclassified f g h f g 1,810 711 1153 e 22,891 479 968 29,271 1,926 0% e 0% 0% 10,577 3% 0% 0% 4% 0% a 10,925 a 1% 14,930 2% 2,144 2% 0%
d 159,678 20% d b 187,006 281,549 25% 37% b 361,990 44%
c 249,119 30% c 244,748 32%
The increase of over 27,000 in sales for mid-scale presenting houses (d) does not make up for the fall of over 80,000 in the largest presenting houses (b). Concert halls (c) also show a reduction in audience numbers but increase their market share.
85 Total Box Office Income 2013 Total Box Office Income 2014 h f Unclassified f g e g h 10,112 Unclassified 401,048 63,090 518,510 29,058 196,415 5,422 17,128 e 0% 28,035 2% 0% 0% 0% 211,114 3% 0% 1% a a 0% 1% 283,758 20,649 2% 0%
d 3,471,737 d 18% 4,010,715 b 22% 6,862,701 b 37% 8,259,592 42%
c 6,949,120 35% c 6,807,561 37%
Changes in box office income figures reflect the changes in audience figures with the largest presenting houses (b) only achieving marginally more income than concerts halls (c) in 2014.
%age capacity achieved 2013 %age capacity achieved 2014
100% 100% 93% 90% 86% 84% 90% 78% 80% 80% 80% 69% 70% 64% 64% 70% 66% 65% 59% 58% 60% 53% 52% 60% 52% 51% 49% 50% 50% 43% 40% 40% 30% 30% 20% 20% 10% 10% 0% 0%
Types b, c and d account for well over 90% of all audiences for rock and pop. Concert halls (c) significantly outperform presenting houses in the proportion of seats they sell. The average capacity of concert halls increased in 2014 while it decreased at large (b) and mid (d) scale presenting houses.
86 %age cash value achieved 2013 %age cash value achieved 2014
90% 82% 82% 90% 82% 80% 80% 80% 80% 70% 68% 66% 70% 63% 70% 62% 60% 60% 54% 53% 55% 60% 52% 50% 52% 50% 50% 45%
40% 40%
30% 30%
20% 20%
10% 10%
0% 0%
Concert halls (c) also widened the gap with large and mid-scale presenting houses (b and d) on the percentage of potential income achieved in 2014.
Average ticket price asked 2013 Average ticket price asked 2014
40.00 40.00 35.30 35.00 35.00
30.00 30.00 26.18 26.45 23.86 25.00 22.36 25.00 23.34 21.04 21.46 18.60 19.33 19.40 18.56 20.00 17.13 18.11 20.00 14.40 14.84 15.00 12.15 15.00 10.88 10.00 10.00
5.00 5.00
- -
The gap narrowed on the average price asked in 2014 as the largest presenting houses (b) increased their prices by on average £1.50. This compared to 44p for mid-scale presenting venues (d) and 27p for concert halls (c).
87 Average ticket price achieved 2013 Average ticket price achieved 2014 34.86 35.00 35.00
30.00 27.89 30.00 27.81 24.31 24.37 25.00 22.82 25.00 21.74 21.45 19.01 18.57 19.32 20.00 17.52 17.69 20.00 17.71 15.09 14.22 15.00 15.00 11.32 9.63 10.00 10.00
5.00 5.00
- -
The actual average price paid fell for concert halls (c) and mid-scale presenting houses (d) in 2014 (8p and 29p respectively), while it rose by £1.55 for the largest presenting houses (b).
88 Concert Other
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved
2013 1,028 1,941 773,031 15,238,721 51% 51% 19.55 19.71
2014 1,020 2,040 803,801 16,678,384 53% 56% 19.90 20.75
Change -8 +99 +30,770 +£1,439,663 +2.6% +4.4% +£0.35 +£1.04
‘Other’typesofconcertovertookRockandPopasthebiggergenreintermsoraudiencenumbersat UK Theatre venues in 2014, but cumulatively it still contributed £1.8 million less at the box office. Prices paid rose just below average (5.3%) in 2014 butboxofficeincomefor‘concertother’increased by 9.4%
Number of Productions 2013 Number of Productions 2014
a Unclassified a Unclassified 6 4 24 33 2% 1% 3% 0% h h g 45 g 52 b 81 4% b 88 5% 96 8% 111 9% 10% 11%
f 196 f 19% c 208 251 c 20% 25% 254 25%
e 107 e 10% 92 d 9% d 195 205 19% 20%
Mid and smaller scale presenting houses (d and f) along with concert halls (c) collectively account for 63% of productions in 2013 and 65% in 2014.
89 Number of Performances 2013 Number of Performances 2014
Unclassified a Unclassified a 16 41 11 59 1% 2% 1% 3% h h g 80 b g 82 128 4% 351 194 4% 7% 18% 9% b f 330 272 16% f 14% 279 14%
e c 210 c 410 11% 406 e 20% 21% 249 12%
d d 437 426 22% 21%
The same three venue types accounted for 57% of performances in 2013 and 55% in 2014. There wasasignificantincreaseinthenumberof‘other’concertperformancesatfrequentlyprogrammed smaller spaces (g) in 2014.
Total Tickets Sold 2013 Total Tickets Sold 2014 g Unclassified h Unclassified h 8,985 6,800 g 5,385 1,009 5,954 1% 1% 13,740 1% 0% 1% a 2% a 9,074 15,889 1% 2% f f 48,114 43,271 e 6% e 5% 42,060 52,445 5% 6% b b 250,278 268,919 31% d 35% d 144,315 157,021 19% 20%
c c 238,810 264,764 31% 33%
In2013moreticketsweresoldfor‘other’concertsatthelargestpresenting houses (b) than at any other venue type, but in 2014 concerts halls (c) increased their audience numbers and market share to become the largest category. There was growth in audience numbers of over 12,000 for mid-scale
90 presenting venues (d), almost 10,000 for the main auditoria of regional producing houses (e), almost 7,000 increase for the major regional producing theatres and almost 4,000 for frequently programmed smaller spaces (g).
Total Box Office Income 2013 Total Box Office Income 2014 Unclassified g h Unclassified f g h 117,301 75,695 592,148 186,782 19,537 f 22,977 71,771 0% e 1% 0% 0% 4% 1% 0% 683,912 a e a 591,001 4% 140,459 193,278 4% 727,407 1% 4% 1%
d d b 2,580,617 b 2,978,216 5,962,959 17% 6,212,811 18% 36% 41%
c 4,813,949 c 32% 5,946,287 36%
Thanks to growth of over 20%, concert halls (c) almost matched the largest presenting houses (b) for incomein2014.Incomefrom‘other’concertsatmid-scale presenting houses (d) grew by almost £400,000 in 2014.
%age capacity achieved 2013 %age capacity achieved 2014
68% 66% 70% 70% 64% 65% 61% 59% 61% 60% 60% 55% 60% 56% 51% 49% 50% 50% 48% 47% 50% 45% 50% 41% 40% 40%
30% 30%
20% 20%
10% 10%
0% 0%
Typesb,canddaccountforover80%ofaggregatepayingaudiencesfor‘other’concerts.All three achieved higher average capacity figures in 2014, but these were still below the average across all genres.
91 %age capacity achieved 2013 %age capacity achieved 2014
68% 66% 70% 70% 64% 65% 61% 59% 61% 60% 60% 55% 60% 56% 51% 49% 50% 50% 48% 47% 50% 45% 50% 41% 40% 40%
30% 30%
20% 20%
10% 10%
0% 0%
Typesb,canddaccountfor90%ofaggregateincomefor‘other’concerts.Allthreeachievedhigher average cash capacities in 2014, but these were still below the average across all genres.
Average ticket price asked 2013 Average ticket price asked 2014
25.00 25.00 23.17 22.79 20.75 19.53 20.00 20.00 18.34 17.57 16.69 15.08 15.38 14.08 14.37 14.10 13.71 14.05 15.00 13.41 13.02 15.00 12.25
10.00 10.00
5.00 3.52 5.00
- -
2014 average price asked fell for the largest presenting houses (b) but increased by £1.22 for concert halls (c) and 77p for mid-scale presenting houses (d).
92 Average ticket price achieved 2013 Average ticket price achieved 2014
25.00 25.00 23.83 23.10 22.46 20.16 19.36 18.97 20.00 17.88 20.00 15.48 14.05 14.21 13.87 15.00 13.06 15.00 13.68 13.59 13.33 12.71 12.16
10.00 10.00
5.00 3.38 5.00
- -
Despite the fall in price asked, the average price paid for a ticket rose in the largest presenting houses (b) by 73p in 2014. It also rose for mid-scale presenting houses (d) by £1.09 and by £2.30 for concert halls (c).
93 Dance Ballet
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved 2013 134 1,062 837,135 £20,647,112 64% 61% £25.79 £24.66
2014 161 923 690,768 £18,098,191 62% 61% £26.86 £26.20
Change +27 -139 -146,367 -£2,548,921 -1.4% -0.2% £1.06 £1.54
Despite an increase in the number of productions, the number of ballet performances dipped by 13.1% in 2014 at UK Theatre venues. Attendances fell by 17.5% and box office income by 12.3%. A 6.2% increase in average price paid for a ballet ticket was just above the average across all genres.
Number of Productions 2013 Number of Productions 2014 h g 1 Unclassified h a 1 1% 4 1% 1 1 1% a 1% 3% 9 7% g f 7 17 f 4% 12% 20 12% e 7 b 5% e 58 11 36% 7%
b d 55 28 41% 21% d 40 25% c c 15 20 11% 12%
The largest increase in productions in 2014 was in mid-scale presenting houses (d), but almost all venue types saw at least a modest increase.
94 Number of performances 2013 Number of performances 2014 h Unclassified g 1 6 g h 2 0% 1% a 18 2 0% 39 2% a e 0% 4% 17 32 2% f 3% f 87 54 e 8% 6% 57 5%
d d 143 168 13% 18%
c 49 c 5% 51 b 6% b 581 678 63% 64%
Despite the increase in numbers of productions, overall numbers of performances fell, largely due to a drop of almost 100 performances at the largest presenting houses (b). Despite the scale of this drop, this type of venues was still responsible for staging almost two thirds of ballet performances in 2014.
Total tickets sold 2013 Total tickets sold 2014 f f 31,651 g h Unclassified g 271 5,445 13,982 1,710 4% e 81 e h 0% 0% 1% 2% 0% 159 16,087 a 8,942 a 0% 2% 24,995 1% 7,788 3% 1% d c d c 71,325 72,732 38,239 33,842 11% 5% 8% 5%
b b 649,041 551,613 77% 80%
With sizable drops in audience numbers across major producing houses (a), concert halls (c), other producing houses (e), and smaller presenting houses (f), the largest presenting houses actually increased market share despite a fall in numbers attending. Mid-scale presenting houses increased share and numbers paying for tickets.
95 Total Box Office Income 2013 Total Box Office Income 2014 f 356,504 g h Unclassified f g h 2% 144,088 216,282 18,809 636 e 4,665 906 0% 0% 1% e 1% 0% 0% 195,807 a 128,321 a 1% 403,566 1% 105,569 c 2% 1% d c d 943,416 898,216 4% 1,711,259 1,727,093 8% 5% 9%
b 15,003,266 b 83% 16,886,902 82%
Changes in box office income mirror changes to audience numbers, with the only bright spot being a small increase in the aggregate box office for mid-scale presenting venues (d).
%age capacity achieved 2013 %age capacity achieved 2014
100% 90% 81% 87% 88% 80% 90% 80% 73% 78% 74% 80% 70% 63% 62% 62% 63% 70% 65% 63% 63% 61% 60% 56% 60% 52% 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% 0% 0%
Types b and d accounted for over 85% of audiences in 2013 and over 90% in 2014. The proportion of seats filled with paying customers sustained for the largest producing houses (b) in 2014 but dipped for mid-scale (d).
96 %age cash value achieved 2013 %age cash value achieved 2014
100% 90% 88% 80% 90% 80% 72% 80% 74% 70% 65% 71% 62% 70% 63% 57% 57% 57% 61% 62% 62% 60% 54% 60% 53% 50% 50% 46% 40% 40% 30% 30% 20% 20% 10% 10% 0% 0%
Types b and d accounted for 90% of ballet box office income in 2013 and 92% in 2014. The proportion of cash value achieved rose slightly for the largest producing houses (b) in 2014 but dipped for mid-scale (d).
Average ticket price asked 2013 Average ticket price asked 2014
35.00 35.00 30.01 30.00 30.00 28.72 26.84 27.69 25.85 24.46 24.57 25.00 25.00 19.18 18.00 20.00 20.00 16.94 15.35 15.81 14.05 14.03 15.00 15.00 12.41 11.19 10.00 10.00
4.00 5.00 5.00
- -
The average price asked at the largest producing houses (b) in 2014 dropped by 83p and rose by just 11p for mid-scale presenting houses (d).
97 Average ticket price achieved 2013 Average ticket price achieved 2014
30.00 30.00 27.20 26.46 26.02 26.54 24.67 23.99 25.00 25.00 23.75
20.00 20.00 17.21 16.15 15.47 14.35 15.00 15.00 13.56 12.17 11.26 11.19 11.00 10.00 10.00
4.00 5.00 5.00
- -
The average price paid at the largest producing houses (b) in 2014 actually rose by £1.18 but mid- scale presenting houses (d) saw a decline of 24p.
98 Dance Contemporary
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved 2013 37 130 29,915 £410,107 59% 59% £13.63 £13.71
2014 30 103 22,898 £254,083 43% 35% £13.74 £11.10
Change -7 -27 -7,017 -£156,024 -15.6% -24.3% +£0.11 -£2.61
Fewer shows werecodedas‘ContemporaryDance’thananyotherartforminboth2013and2014 and indicators of performance seem universally worse in 2014, although there could be some debate as to thebordersof‘ballet’,‘contemporary’and‘other’dance.
Number of Productions 2013 Number of Productions 2014
h a h 3 3 a 8% 3 8% b 10% 2 b g 5 g 7% 5 5 13% 3 17% 14% 10%
c 1 3% c 2 7% d f 5 7 13% f 23% d 10 4 27% 13% e e 5 4 14% 13%
More contemporary dance productions were staged in small presenting houses (f) than in any other type of venue in both 2013 and 2014.
99 Number of performances 2013 Number of performances 2014
a a 7 7 6% 7%
h b c h 6 8 4 7 5% 6% 3% 7% b 19 g 18% d 24 12 23% g 9% 52 40% e c 8 4 6% 4% d 5 f 5% f 18 e 33 18% 19 25% 18%
Smaller spaces with frequent programming (g) staged more performances than any other type of venue in both 2013 and 2014, although the number halved in the latter year. The figures across most venue types vary considerably across the two years.
Total tickets sold 2013 Total tickets sold 2014
h a 180 1640 1% 5% h g 700 g 1226 a 5458 3% 2346 b 5% 18% 10% 5755 f 19% 3613 16%
b f 8026 6103 35% c 20% e 4717 4299 16% 19% e 1668 d d c 6% 4394 1234 1454 15% 6% 6%
There is a lot of variability in volumes of ticket sales across the two years with the largest presenting houses (b) accounting for less than one in five sales in 2013 and over a third in 2014.
100 Total Box Office Income 2013 Total Box Office Income 2014
a 9,422 h h g 2% 4,967 1,367 12,132 0% 2% a 5% 16,100 6% g b 47,517 61,590 12% 15%
f 54,251 f 21% 80,112 20% b 99,044 39%
c e 135,057 e 14,262 33% 35,804 14% 3% d 60,781 c 15% 19,492 8% d 12,293 5%
Contemporary Dance accounted for only 0.06% of all Box Office income at UK Theatre venues in 2014. Big changes in share actually account for very small sums of money. For example, just four performances in concert halls in 2013 accounted for one third of all box office revenues.
%age capacity achieved 2013 %age capacity achieved 2014
80% 80% 73% 73% 67% 70% 65% 65% 70% 65% 60% 62% 58% 60% 55% 55% 60% 50% 50% 50% 41% 41% 40% 40%
29% 30% 30% 21% 20% 20%
10% 10%
0% 0% a b c d e f g h a b c d e f g h
Capacity achieved percentages generally dropped for larger auditoria and rose for smaller venues in 2014.
101 %age cash value achieved 2013 %age cash value achieved 2014
80% 80% 72% 70% 70% 70% 60% 61% 60% 59% 58% 60% 54% 60% 55%
50% 50% 46% 46%
40% 37% 36% 40% 32% 30% 30% 22% 20% 16% 20%
10% 10%
0% 0% a b c d e f g h a b c d e f g h
Again, the very small volumes mean that the averages are based on only a few performances and therefore fluctuate greatly across the two years.
Average ticket price asked 2013 Average ticket price asked 2014
30.00 29.07 30.00
25.00 25.00
20.00 20.00 16.08 15.12 15.69 15.00 15.00 12.79 12.34 11.96 10.30 10.39 10.93 9.55 9.87 10.00 8.60 10.00 7.28 7.36 7.27
5.00 5.00
- - a b c d e f g h a b c d e f g h
Generally the price asked was well below the average across genres in both 2013 and 2014, but shows in concert halls (c) in 2013 proved an exception to this.
102 Average ticket price achieved 2013 Average ticket price achieved 2014
30.00 28.63 30.00
25.00 25.00
20.00 20.00
15.02 13.83 15.00 13.13 15.00 13.41 12.34 10.70 9.96 9.90 10.00 8.55 8.71 10.00 8.33 7.59 6.86 7.10 5.75 5.00 5.00
- - a b c d e f g h a b c d e f g h
As with price asked, what is actually achieved is generally well below average, with one notable exception.
103 Dance Other
%age Average Average %age Number of Number of Total Total Box cash ticket ticket capacity productions performances tickets sold Office Income value price price achieved achieved asked achieved 2013 370 1,090 428,328 £8,218,260 56% 58% £18.53 £19.19
2014 378 1,039 533,754 £12,183,946 58% 62% £21.33 £22.83
Change +8 -51 +105,426 +£3,965,686 +1.3% +3.4% +£2.80 +£3.64
As described in the previous section, it is hard to define exactly what Contemporary Dance is. This segmentof‘other’danceshouldbeviewedalongsidethecontemporarysegmenttogiveamore roundedpictureofhow‘non-classical’danceisperforming.Ten times more performances were codedas‘other’than‘contemporary’in2014andoverall the genre performed well, growing in ticket sales and box office income and accounting for 3% of overall income at UK Theatre venues.
Number of Productions 2013 Number of Productions 2014
h Unclassified a 5 Unclassified a 2 22 1% 4 26 1% 6% 1% 7% h g g 15 b 39 29 4% 8% 44 10% 12% b 60 16% f f 68 c 18% 83 36 22% 10% c 32 9% e 39 e 10% 35 d 9% 104 d 28% 105 28%
In both years over a quarter of shows were presented in mid-scale presenting houses (d). There was a fairly even spread across other types of venue with six of the eight types all accounting for at least 9% of shows in 2014.
104 Number of performances 2013 Number of performances 2014
Unclassified a Unclassified a h 45 8 6 48 4 1% 5% 0% 4% 1%
h g 43 g 105 4% 10% 155 b 14% 237 f 22% 120 b 11% 314 30%
f 157 e 14% 90 c 9% 84 8% e 81 c 8% d 86 d 262 8% 284 25% 26%
In 2014 the largest presenting houses (b) overtook the mid-scale presenting houses (d) in the number of performances they staged. Between the two types, their share of performances rose from 48% in 2013 to 55% in 2014.
Total tickets sold 2013 Total tickets sold 2014 h g Unclassified g 2,372 Unclassified h f 13,360 82 8,702 1% 3,242 336 23,562 3% 0% 2% 1% 0% a a e 4% 15,137 14,816 20,631 e 3% 3% 4% 15,932 f 4% 33,843 8%
d 97,679 18% b d 185,191 113,360 43% 26% b 286,875 54% c 76,092 14% c 50,870 12%
The number of tickets sold by larger presenting houses (b) leapt by over 100,000 in 2014, helping the type’sshareofticketsalesgrowtowellover50%.Mid-scale (d) and smaller (f) presenting houses saw sizable falls in audience numbers, while audiences in concert halls (c) and producing houses (f) grew.
105 Total Box Office Income 2013 Total Box Office Income 2014 h Unclassified g h g 17,345 48,959 f 174,740 3,226 Unclassified f 76,530 0% 1% 250,055 e 2% 0% 1,042 e 302,481 1% a 2% a 251,836 0% 205,410 4% 157,108 171,729 2% 2% 2% 1%
d 1,435,032 12% d 1,714,078 21%
c 2,172,618 b 18% 4,515,445 b c 55% 7,723,669 1,180,904 63% 14%
Anincreaseofover£3.2millioninsalesbroughtlargescalepresentingvenues’(b)shareoftotal income to almost two-thirds of the entire market. Concert hall (c) income also increases by almost £1 million, with most other venue types experiencing a fall in income.
%age capacity achieved 2013 %age capacity achieved 2014
80% 80% 74%
70% 70% 66% 60% 58% 59% 58% 57% 60% 55% 55% 60% 57% 56% 56% 50% 50% 50% 47% 42% 40% 40% 35% 31% 30% 30%
20% 20%
10% 10% 6%
0% 0%
Overall the proportion of seats filled with paying customers grew in 2014, although‘other’dance remained slightly below the overall average across all genres. There was particularly good performance in 2014 for ticket sales in concert halls (c) and frequently programmed smaller venues (g).
106 %age cash value achieved 2013 %age cash value achieved 2014
80% 80% 72% 70% 70% 63% 62% 59% 62% 59% 57% 60% 54% 60% 55% 51% 51% 50% 47% 46% 50% 45% 40% 40% 40% 35% 32% 30% 30%
20% 20%
10% 10% 4%
0% 0%
Strong performance in concert halls (c), the largest presenting houses (b) and frequently programmed smallerspaces(g)helpedbring‘otherdance’to62%in2014overallforcashvalueachieved,which was better than the average across all genres.
Average ticket price asked 2013 Average ticket price asked 2014
30.00 30.00 26.24 24.74 25.00 25.00 22.72 21.92
20.00 20.00 18.15 16.17 15.46 14.98 14.25 14.69 15.00 13.11 15.00 13.51 11.90 10.74 10.22 9.58 10.00 8.91 10.00 7.03
5.00 5.00
- -
Aftercomedy,‘danceother’sawthebiggest increase in average price asked, rising on average across all venue types by 15.1%. Increases in the largest presenting houses (b) and concert halls (c) had the biggest impact on this overall rise.
107 Average ticket price achieved 2013 Average ticket price achieved 2014
30.00 30.00 28.55 26.92 24.38 25.00 23.21 25.00
20.00 20.00
15.10 15.12 14.69 15.00 15.00 13.08 12.89 12.70 12.21 10.60 11.34 10.61 9.60 10.00 8.94 8.79 10.00 7.31
5.00 5.00
- -
The rise in price asked was more than matched in the average price actually achieved. This rose by 19%, the highest of all 15 genres. Again, increases in the largest presenting houses (b) and concert halls (c) had the biggest impact on this overall rise.
108 Family Theatre
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved 2013 390 4,691 1,000,598 £11,371,039 52% 45% £13.34 £11.36 2014 392 4,681 1,011,569 £12,251,461 54% 48% £13.72 £12.11
Change +2 -10 +10,971 +£880,422 +1.8% +3.2% +£0.38 +£0.75
Family theatre is dwarfed by its older cousin Panto which sells more than two and half times as many tickets and takes more than four times as much income at the box office. Nevertheless, at 6% of all ticket sales and 3% of income this genre is both important for the bottom line today and for building the next generation of audiences. Despite slightly fewer performances in 2014, audience numbers and income rose.
Number of Productions 2013 Number of Productions 2014
a Unclassified Unclassified a 25 7 7 21 6% 2% 2% 5%
h h b b 40 56 22 26 10% 14% 6% 7% c c 22 26 6% 7% g d 103 37 g 26% d 9% 94 42 24% 11%
e 77 f e 20% 47 74 f 12% 19% 56 14%
Smaller spaces (g and h) account for well over one third of all shows in both years with producing houses (e) staging around one fifth of all productions.
109 Number of performances 2013 Number of performances 2014
Unclassified Unclassified 76 42 2% a 1% a 320 386 h 7% h 8% 314 409 7% b 9% b 433 386 9% 8% c c g 161 187 3% 4% 1239 g 26% 1277 27% d d 605 533 13% 11%
f f 305 e e 223 7% 1320 1156 5% 28% 25%
Over half of performances take place in either producing theatres (e) or frequently programmed smaller spaces (g).
Total tickets sold 2013 Total tickets sold 2014
h Unclassified h Unclassified 24,249 6,381 38,619 4,374 4% 2% 1% a 0% f 96,652 a 155,745 35,710 g 10% f 4% g 15% 75,029 43,863 85,905 7% 4% 9%
b 224,651 22% e e b 280,239 229,650 225,209 28% 23% 22%
c c d d 61,336 49,377 6% 208,310 5% 166,868 21% 17%
Producing theatres (e) continued to sell the largest number of tickets for family theatre in 2014, but only just. This was due to a fall in sales rather than a rise in the sales for the largest presenting houses. All other bands saw increases in volumes of sales of as much as over 50% (a and h).
110 Total Box Office Income 2013 Total Box Office Income 2014 Unclassified h 80,785 h Unclassified g 143,215 1% 316,190 40,059 682,982 1% f 3% 0% 6% a f 326,368 1,406,263 429,922 3% a 12% 4% g 2,378,837 749,196 19% 6%
e e 3,053,784 b 2,674,878 27% 2,743,682 22% 24% b 2,939,965 24%
d d 1,965,820 2,346,048 16% 21% c 587,913 5% c 756,596 6%
There was a shift in share of revenue across the two years with both producing houses (e) and mid- scale presenting houses (d) falling by 5% while major producing houses (a) rose by 5%.
%age capacity achieved 2013 %age capacity achieved 2014
80% 76% 76% 80% 75% 69% 70% 70% 67% 61% 60% 60% 55% 60% 53% 51% 51% 49% 49% 49% 50% 50% 43% 43% 44% 44% 40% 40%
30% 30%
20% 20%
10% 10%
0% 0%
There was significant variation in capacity achieved across different types with the smallest venues (g and h) on average performing very well across both years. The largest presenting houses (b) and concert halls (c) on average play to well under 50% capacity and bring down the average for genre across all venues.
111 %age cash value achieved 2013 %age cash value achieved 2014 68% 70% 66% 70% 63% 59% 60% 60% 57% 51% 50% 49% 47% 48% 50% 44% 45% 50% 45% 44% 45% 42% 40% 39% 40% 40%
30% 30%
20% 20%
10% 10%
0% 0%
The overall increase in %age cash value achieved in 2014 was largely due to improvements for the largest producing theatres (b), concert halls (c) and particularly the major producing theatres (a). The average in the smallest venues (g and h) dropped in 2014 but still topped the list of venues.
Average ticket price asked 2013 Average ticket price asked 2014 19.83 20.00 20.00 17.93 18.00 18.00
16.00 16.00 14.57 13.68 13.82 13.50 13.11 14.00 12.64 12.34 14.00 11.57 12.09 12.00 10.47 12.00 10.72 10.33 9.69 10.07 9.61 10.00 10.00
8.00 6.62 8.00 6.00 6.00 4.00 4.00 2.00 2.00 - -
The average price asked for a family theatre ticket was almost £7 less than what was asked for a Panto ticket in 2014. There is significant variation across all bands though with major producing theatres (a) topping the list on both years.
112 Average ticket price achieved 2013 Average ticket price achieved 2014
16.00 16.00 15.27 14.55
14.00 12.66 14.00 13.05 12.21 12.34 11.91 11.78 11.65 12.00 11.26 10.90 12.00 9.80 9.16 10.00 9.14 9.10 10.00 8.72 8.19 8.00 8.00 5.91 6.00 6.00
4.00 4.00
2.00 2.00
- -
Despite a fall in price asked, the average price paid at major producing theatres (a) actually rose in 2014. For several theatre types there is a big gap between average price asked and achieved, reflecting the volume of tickets sold at concessionary rate.
113 Local Event
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved 2013 202 409 101,773 £1,291,880 47% 49% £12.31 £12.69
2014 217 509 98,514 £1,051,785 45% 46% £10.48 £10.68
Change +15 +100 -3,259 -£240,095 -2.2% -2.9% -£1.83 -£2.02
‘Local’eventsaccount for less than 1% of income and ticket sales. 2014 saw an increase in performances of over 20% but no other increase in any other indicator.
Number of Productions 2013 Number of Productions 2014
Unclassified Unclassified 2 8 a 1% 4% 8 a 12 h 4% h 5% 14 b 13 g g 7% 23 6% 16 11% 19 b 8% 9% 22 10% f f 23 28 11% 14% c c 37 29 18% 13%
e e 21 37 11% 17%
d d 53 54 26% 25%
Mid-scale presenting houses (d) werehometomore‘local’eventsthananyothervenuetypeinboth years.
114 Number of performances 2013 Number of performances 2014
a Unclassified 8 Unclassified 4 2% 39 a 1% 8% 17 b 3% h h 36 41 18 9% 10% g 3% b 86 31 g 17% 6% 59 c 14% 54 13% c 47 9% f 64 13% f 66 16% d d 104 111 e e 26% 22% 96 37 19% 9%
This was also the case for numbers of performances.
Total tickets sold 2013 Total tickets sold 2014
Unclassified h g h 875 783 Unclassified 2,282 1,634 1% 1% 3,267 2% a 2% 3% a 2,671 3,566 3% g 4% f 5,859 9,212 f 6% 9% b 8,111 b e 23,574 8% 15,524 5,530 23% 16% 5% e 10,630 11%
d c 26,393 15,136 26% 15%
c 29,602 d 29% 35,638 36%
Concert halls (c) soldthemostticketsfor‘local’eventsin2013butthiswasexceededbymid-scale presenting houses (d) in 2014.
115 Total Box Office Income 2013 Total Box Office Income 2014 h Unclassified g Unclassified 8,115 5,949 h 21,166 42,678 1% 0% 4,389 2% a 0% 4% a e 46,935 40,452 41,743 4% f g 4% 3% 63,892 96,567 f 6% 8% 80,612 8%
e b b 102,768 248,069 431,733 10% 24% 33% d 315,170 24%
d c 317,578 151,348 c 30% 14% 324,503 25%
The largest presenting houses (b) took most at the box officefor‘local’eventsin2013butthiswas exceeded by mid-scale presenting houses (d) in 2014.
%age capacity achieved 2013 %age capacity achieved 2014
70% 64% 70% 58% 58% 59% 60% 57% 60% 54% 53% 52% 53% 48% 48% 50% 45% 50% 43% 43% 37% 40% 40% 34% 35% 28% 30% 30%
20% 20%
10% 10%
0% 0%
Acrossbothyears‘local’eventsperformlesswellthanaverageforalmosteveryvenuetype.
116 %age cash value achieved 2013 %age cash value achieved 2014 69% 70% 70%
58% 59% 60% 57% 60% 57% 52% 50% 50% 49% 50% 50% 47% 46% 48% 45% 44% 41% 43% 39% 40% 40% 29% 30% 30%
20% 20%
10% 10%
0% 0%
This is also the case for cash value achieved.
Average ticket price asked 2013 Average ticket price asked 2014
15.17 16.00 14.71 16.00 14.04 13.85 14.00 14.00 12.44 11.59 12.00 12.00 10.93 10.38 10.08 10.32 9.98 9.98 10.00 10.00 9.16 9.07 7.85 8.15 8.00 8.00 5.61 6.00 6.00 4.05 4.00 4.00
2.00 2.00
- -
The average price asked is lowest of all 15 genres and actually fell in 2014.
117 Average ticket price achieved 2014 Average ticket price achieved 2013
20.00 18.31 20.00 17.57 18.00 18.00 15.98 16.00 16.00 14.00 14.00 13.06 11.94 11.34 12.00 10.96 10.48 12.00 10.90 10.00 9.67 9.94 10.00 9.28 10.00 8.91 7.55 8.00 6.80 8.00 5.61 6.00 4.97 6.00 4.00 4.00 2.00 2.00 - -
The average price achieved is lowest of all 15 genres and actually fell in 2014.
118 Musical Adult
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved 2013 202 3,909 2,983,357 £84,491,335 62% 64% £27.26 £28.32
2014 208 3,190 2,295,674 £63,923,030 59% 60% £7.33 £27.84
Change +6 -719 -687,683 -£20,568,305 -2.7% -3.9% +£0.06 -£0.48
Thefiguresabove(signallingacollapseinthe‘adult’musicalmarket)needtobereadincontextwith the figures for family musicals. The combined figures show a 2.7% growth in paying audiences and a 6% increase in income.
Number of Productions 2013 Number of Productions 2014
h a Unclassified g 2 13 h 1 3 a 1% 6% 3 1% 2% 1% 13 6% g 9 5% f 36 f 17% 40 b b 20% 45 50 22% 24%
e 33 16% e c 29 14 c 14% 7% 15 7%
d d 49 55 24% 27%
The numbers of productions grew slightly in 2014 with the majority of the growth taking place in the largest (b) and mid-scale (d) presenting theatres.
119 Number of performances 2013 Number of performances 2014 h g Unclassified g 4 h 39 32 12 0% 15 1% 1% 0% a 0% a 260 278 f 7% f 9% e 200 e 147 293 5% 295 5% 7% 9%
d d 620 470 16% 15%
c c 71 135 2% 3% b b 2326 1902 60% 60%
Despite more productions there were 18% less performances in 2014. This would be due to a combination of shorter tours and shorter runs.
f Total tickets sold 2013 Total tickets sold 2014 h 32,602 h g e f g 2,459 1% 272 Unclassified e 4,611 80,992 35,514 1,183 0% 75,095 0% 0% 9,339 0% 0% 4% 2% 3% a a 167,448 186,815 6% 8% c d 91,860 c d 275,673 3% 57,375 223,316 9% 2% 10%
b b 2,326,457 1,708,020 78% 74%
The numbers of ticket sales fell by almost a quarter in 2014. The largest presenting houses (b) sold more than 600,000 fewer tickets. Mid-scale presenting houses (b) also saw a drop in sales of over 50,000, but their market share increased because of the drop in sales at larger venues.
120 Total Box Office Income 2013 Total Box Office Income 2014 e g h f 1,134,662 Unclassified g 76,359 2,932 e 465,806 h 1% f 256,417 12,057 0% 0% 1,070,510 1% 30,026 449,414 0% 0% a 2% a 0% 0% c 3,919,959 c 4,492,110 2,449,491 5% 1,562,871 7% d d 3% 2% 6,419,136 5,202,759 8% 8%
b b 69,782,965 51,086,892 83% 80%
Share of box office income is very similar across the two years (dominated by the largest presenting theatres (b)), but the volumes of income drop dramatically (24.3%). As it explains in the next section, this reduction was more than made up for in growth for family musicals.
%age capacity achieved 2013 %age capacity achieved 2014
100% 100% 91% 90% 90% 80% 76% 80% 73% 73% 80% 67% 70% 70% 63% 62% 61% 57% 60% 58% 60% 55% 60% 56% 50% 50% 50% 50% 40% 40% 40% 30% 30% 20% 20% 10% 10% 0% 0%
Overall capacity achieved was better than average in 2013 but reduced to the norm in 2014, although all but three types of venue performed better than average.
121 %age cash value achieved 2013 %age cash value achieved 2014
90% 87% 90% 76% 80% 73% 80% 75% 69% 70% 66% 70% 60% 59% 62% 61% 56% 57% 60% 52% 60% 50% 47% 50% 50% 40% 40% 36% 40%
30% 30%
20% 20%
10% 10%
0% 0%
Overall financial capacity achieved was better than average in 2013 but reduced to the norm in 2014, although four types of venue performed better than the average.
Average ticket price asked 2013 Average ticket price asked 2014
35.00 35.00
28.88 30.00 28.75 28.68 30.00 26.45 25.45 24.73 24.21 25.00 23.03 25.00 23.54
20.00 20.00 16.75 16.54 16.29 16.89 15.31 13.93 15.00 15.00 10.93 10.77 10.00 10.00
5.00 5.00
- -
Overall the average price asked grew by 6p in 2014 but for half the venue types the price asked actually fell.
122 Average ticket price achieved 2013 Average ticket price achieved 2014
35.00 35.00 30.00 29.91 30.00 30.00 27.46 26.67 27.24 24.05 25.00 23.41 23.29 25.00 23.30
20.00 20.00 16.56 15.11 13.78 13.22 15.00 15.00 13.12 12.21 10.78 10.19 10.00 10.00
5.00 5.00
- -
The average price paid dropped by 48p overall. This was partly due to falls in prices for some bands but largely due to the fall in market share for the band with the most expensive prices in 2013 (b).
123 Musical Family
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved 2013 136 1,991 1,924,528 £68,419,682 70% 78% £32.22 £35.55
2014 149 2,881 2,746,734 £98,180,690 71% 76% £33.58 £35.74
Change +13 +890 +822,206 +£29,761,008 +0.8% -1.9% +£1.36 +£0.19
2014 could be defined as the year of the family musical at UK Theatre venues, particularly the largest presenting venues. Almost £30 million more was taken at the box office at a total of 890 more performances than in 2013. For every £4 taken at the box office during 2014, £1 was spent on family musical tickets. Capacity achieved and cash capacity achieved were both well above average across all genres. As stated in the last section, the growth in fortunes of family musicals should be seen in thecontextofmusicalsasawholeandthedeclineinsalesfor‘adult’ musicals in 2014.
Number of Productions 2013 Number of Productions 2014 a Unclassified g h 8 g h 2 2 1 6% 3 1 1% 1% 1% 2% 1% a 13 9% f f 24 27 16% 20% b 33 24% e b 12 41 8% 27% e 19 14% c 8 6% d c d 43 10 38 29% 7% 28%
There were 13 more productions in 2014, eight of which played in the largest presenting houses (b). There were fewer productions in producing houses (e) and smaller presenting houses (f).
124 Number of performances 2013 Number of performances 2014
Unclassified g h g 16 h 25 6 6 2 0% a 1% 0% 0% 0% a 135 195 f 7% f 7% 146 e 98 e 7% 189 3% 143 7% 7% d 426 d 15% 268 14%
c c 104 48 4% 2%
b b 1243 1822 63% 63%
Numbers of performances overall grew by 45%. The largest presenting houses (b) maintain their market share, accounting for almost two-thirds of all performances.
Total tickets sold 2013 Total tickets sold 2014 g f g f h e Unclassified 263 21,335 2,800 e 30,315 203 41,132 h 16,390 d 0% 1% 0% 45,9701% 0% 1% 332 1% 108,690 a a c 6% 2% 0% 33,934 93,554 c 107,406 2% 5% 101,477 4% 4% d 178,330 6%
b b 1,611,599 2,277,532 84% 83%
The incredible growth in numbers of tickets sold for family musicals by the largest producing houses (b) was actually exceeded in percentage terms by mid-scale presenting houses (d) and concert halls (c).
125 Total Box Office Income 2013 Total Box Office Income 2014 f g f h e e g Unclassified d 394,435 2,441 h 274,027 3,494 656,451 675,317 39,502 590,129 1,919,012 1% 0% 1,824 d 0% 0% 1% 1% 0% 1% c 3% 0% a 3,631,610 a 885,288 2,122,925 4% 2,414,442 1% 3% c 2% 2,654,641 3%
b b 62,437,306 87,897,528 91% 89%
The increase of £29,761,008 in income for the largest regional presenting houses (b) was also exceeded in percentage terms by increase in income by mid-scale presenting houses (d) and concert halls (c). However b venues still receive around 90p of every £1 spent on tickets to family musicals.
%age capacity achieved 2013 %age capacity achieved 2014
90% 90% 76% 77% 80% 72% 80% 74% 74% 75% 67% 70% 70% 65% 61% 61% 61% 56% 58% 60% 55% 60% 55% 53% 49% 50% 50%
40% 40%
30% 30%
20% 20%
10% 10%
0% 0%
Of larger auditoria, it is only major producing houses (a) and the largest presenting houses (b) that achieve significantly better capacity figures compared to the average for all genres.
126 %age cash value achieved 2013 %age cash value achieved 2014
90% 90% 79% 79% 79% 78% 80% 74% 80% 71% 68% 70% 70% 64% 65% 60% 57% 60% 60% 53% 53% 52% 53% 49% 50% 46% 50%
40% 40%
30% 30%
20% 20%
10% 10%
0% 0%
For cash value achieved concert halls (c) also performed better than average, particularly in 2013. The smaller spaces (g and h) performed on average much better in 2014.
Average ticket price asked 2013 Average ticket price asked 2014
40.00 40.00 36.39 35.20 34.90 35.00 35.00
30.00 30.00 25.18 23.55 25.00 21.95 21.56 25.00 21.61 20.00 18.40 20.00 17.71 15.96 14.87 15.43 15.00 15.00 12.98 9.90 9.86 10.52 10.00 10.00
5.00 5.00
0.00 -
There was a difference of more than £13 in 2013 and £11 in 2014 between the average price asked in the largest producing houses and the second highest price asked at any other classified venue type. It should be remembered that a high average price does not mean that lower price tickets are not available.
127 Average ticket price achieved 2013 Average ticket price achieved 2014
45.00 45.00 38.74 38.59 40.00 40.00 36.01 35.00 35.00
30.00 26.09 30.00 26.16 25.00 22.69 25.00 22.48 20.36 17.66 20.00 20.00 16.42 14.28 14.11 15.00 13.01 15.00 12.84 10.52 9.28 8.99 10.00 10.00
5.00 5.00
0.00 -
The actual prices paid reflect the differences in the prices asked across the various venue types. There were actually small falls in 2014 for all venue types other than the smallest spaces (g and h).
128 Opera
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved 2013 132 562 302,828 £8,172,063 53% 53% £26.86 £26.99
2014 164 634 336,422 £9,173,694 53% 52% £27.81 £27.27
Change +32 +72 +33,594 +£1,001,631 +0.5% -0.7% +£0.95 +£0.28
In both 2013 and 2014 opera accounted for 2% of both seats sold and income at UK Theatre venues. 2014 saw increases in opera productions, performances, seats sold and box office income, but the percentage of seats sold and the cash value achieved remained significantly below the average across all genres.
Number of Productions 2013 Number of Productions 2014
a a 1 9 5% g 1% g 4 6 f 3% f 4% 21 23 16% b 14% 45 34% b e 51 13 31% e 8% 15 11%
c d c d 14 48 14 32 11% 29% 9% 24%
The largest (b) and mid-scale (d) presenting houses accounted for 58% of productions in 2013 and 60% in 2014.
129 Number of performances 2013 Number of performances 2014
Unclassified 6 a 1% a 2 50 g 0% g 8% 37 f 42 f 7% 7% 48 44 9% 7% e 61 e 9% 69 12% b 266 47% b 277 d 44% d 136 106 21% 19% c c 28 24 5% 4%
Almost half of performances took place in the largest presenting houses (b) in 2013. Although the market share for these venues dropped in 2014, actual numbers of performances continued to rise. The largest growth was in major producing venues (a).
Total tickets sold 2013 Total tickets sold 2014
f Unclassified g 10,522 g 5,169 f 4,667 4% 3,308 2% e 8,389 1% e a a 14,688 1% 16,387 2% 1,125 5% 12,870 5% 0% 4%
d d 36,157 50,549 12% 15%
c c 15,387 13,079 5% 4% b b 218,780 228,173 72% 68%
2014 saw growth in sales numbers of around 10,000 or more for major producing houses (a), the largest presenting houses (b) and mid-scale presenting houses (d).
130 Total Box Office Income 2013 Total Box Office Income 2014
f g Unclassified f g 162,503 72,332 176,327 134,011 e e 99,020 2% 1% 2% 1% 224,262 a 246,312 1% a 3% 22,081 3% 262,827 0% 3%
d 802,726 d c 10% c 1,211,530 333,265 373,848 13% 4% 4%
b b 6,846,146 6,378,567 75% 78%
Income for opera at mid-scale presenting houses (d) rose by over 50% which in cash terms was similar to the rise in income for the largest presenting houses (b).
%age capacity achieved 2013 %age capacity achieved 2014
80% 75% 80%
70% 70% 61% 58% 59% 60% 55% 60% 55% 57% 53% 53% 52% 49% 49% 50% 46% 50% 38% 40% 40%
30% 30%
20% 20%
10% 10%
0% 0%
In 2014 only opera at concert halls (c) reached the overall average for percentage of seats sold across all genres. Despite its improved performance in terms of sales and income, over 50% of seats at mid- scale presenting houses remained unsold.
131 %age cash value achieved 2013 %age cash value achieved 2014
80% 74% 80%
70% 70% 63%
60% 54% 54% 60% 54% 53% 51% 53% 50% 49% 48% 50% 45% 50% 47%
40% 40% 32% 30% 30%
20% 20%
10% 10%
0% 0%
Likewise, in 2014 only opera at concert halls (c) reached the overall average for cash value achieved sold across all genres.
Average ticket price asked 2013 Average ticket price asked 2014
35.00 35.00 30.44 28.86 30.00 30.00 26.10 24.25 23.92 24.51 25.00 25.00 23.51 23.67 21.56 19.87 20.00 20.00 17.75 16.48 15.74 16.56 15.00 15.00
10.00 10.00
5.00 5.00
0.00 -
The average price asked for opera tickets in 2014 was only exceeded by the average asking price for family musicals. There was less of a differential between the different average prices asked for the different types of venue than for either family or adult musicals.
132 Average ticket price achieved 2013 Average ticket price achieved 2014
35.00 35.00 29.16 30.00 30.00 30.00 25.48 24.30 23.97 25.00 22.20 25.00 21.87 21.22 19.63 20.42 20.00 20.00 15.27 15.44 15.03 15.97 15.00 15.00
10.00 10.00
5.00 5.00
0.00 -
The average price achieved in 2014 grew by 84p for the largest presenting houses (b) and £1.18 for mid-scale presenting houses. Overall it grew by 28p – just 1%.
133 Other
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved 2013 645 2,216 630,423 £12,693,861 47% 53% £18.00 £20.14 2014 674 2,224 699,958 £14,490,625 47% 55% £17.60 £20.70 Change +29 +8 +69,535 +£1,796,763 -0.3% +2.4% -£0.40 +£0.57
This category covers everything from film screenings and literature events to wrestling and clairvoyants. It accounted for 4% of ticket sales and 3% of income in both 2013 and 2014.
Number of Productions 2013 Number of Productions 2014
Unclassified Unclassified 3 10 1% a 2% a 27 31 h b 4% h 5% b 28 48 28 54 g 4% 7% g 4% 8% 94 107 15% c 16% 66 c 10% 57 8%
f 142 22% f d d 184 155 169 27% 23% 26% e e 68 48 11% 7%
Mid (d) and smaller scale (f) presenting housesaccountedfor48%of‘otherproductions’in2013and 50% in 2014.
134 Number of performances 2013 Number of performances 2014 Unclassified Unclassified a h 8 h 35 a 55 37 0% 43 2% 67 3% 2% 2% 3%
b g 310 190 g b 14% 8% 402 394 18% 18%
c 161 7% c f 181 794 8% 36% f d 627 456 28% 21% d 399 e e 18% 160 121 7% 5%
Smallerscalepresentinghouses(f)stagedmore‘other’performancesthananyothervenuetypein both years, rising to over a third of all performances in 2014.
Total tickets sold 2013 Total tickets sold 2014 h g g 1,650 Unclassified 10,454 h Unclassified 23,759 0% 676 2% 2,245 2,979 4% 0% a 0% 0% a 16,914 15,268 3% 2% e f f 22,334 74,355 71,354 3% 11% 11% e 27,928 4% b 249,274 d 40% 129,079 b 19% 330,390 d 47% 149,679 24%
c c 112,855 89,189 16% 14%
Despite stagingless‘other’performances,largerscalepresentingvenuesaccountedforalmosthalfof tickets sold in 2014.
135 Total Box Office Income 2013 Total Box Office Income 2014 g h Unclassified f g Unclassified h f 87,853 17,372 13,874 461,887 190,635 9,747 696,561 2% 13,982 1% 0% 0% a 4% 0% a 5% e 0% e 192,794 274,914 283,766 502,253 1% 2% 2% 3%
d d 2,697,184 2,319,831 21% 16%
b b 6,871,876 c 8,206,939 54% 57% c 2,453,149 1,889,870 17% 15%
Thelargestscalepresentingvenuesgeneratedoverhalftheboxofficeincomefor‘other’eventsin both 2013 and 2014.
%age capacity achieved 2013 %age capacity achieved 2014
70% 70% 61% 58% 58% 60% 60% 55% 56% 53% 51% 52% 51% 49% 50% 47% 50% 47% 41% 40% 36% 40% 30% 28% 30% 30% 23% 25%
20% 20%
10% 10%
0% 0%
Despite hostingmore‘other’performancesthananyothervenuetype,smallerscalepresenting houses (f) only achieved an average of 30% capacity in 2013 and just 25% in 2014.
136 %age cash value achieved 2013 %age cash value achieved 2014
70% 70% 66% 59% 59% 60% 58% 57% 60% 60% 55% 52% 49% 50% 51% 50% 50% 42% 38% 40% 37% 40% 37% 30% 30% 27% 30% 21% 20% 20%
10% 10%
0% 0%
Similarly, smaller scale presenting houses (f) only achieved an average of 27% financial capacity in 2013 and 30% in 2014.
Average ticket price asked 2013 Average ticket price asked 2014
30.00 30.00 24.92 25.00 25.00 23.18 20.75 20.43 19.74 20.00 18.81 20.00 17.04 14.82 15.58 15.00 15.00 13.81
9.90 9.45 9.39 10.00 8.30 10.00 8.52 7.29 7.86
5.00 5.00 2.83
- -
Average price asked varies considerably across venue types and was very low for some of the smallest venues (f, g and h) reflecting the number of films and other events with low ticket prices.
137 Average ticket price achieved 2013 Average ticket price achieved 2014
30.00 27.57 30.00 24.84 25.00 25.00 22.49 21.19 21.74 20.00 18.02 20.00 17.97 16.25 14.42 15.00 15.00 12.63
10.16 9.37 10.00 8.02 8.47 10.00 8.40 7.74 6.47 4.66 5.00 5.00
- -
Variations in price achieved reflect similar variations in price asked. The main auditoria of producing theatres (f) saw more than a doubling of price achieved in 2014.
138 Pantomime
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved 2013 128 3,916 2,623,144 £47,220,611 70% 66% £19.24 £18.00
2014 136 4,094 2,720,408 £51,741,063 73% 67% £20.54 £19.01
Change +8 +178 +97,264 +£4,520,452 +2.4% +1.5% +£1.30 +£1.01
Pantomime remains incredibly important to UK Theatres, generating 12% of all box office income in both years and as many as 16% of all ticket sales in 2014.
Number of Productions 2013 Number of Productions 2014
Unclassified g h - g h 1 - 0% 1 3 1% 0% a 1% 2% a 8 9 6% 7% f 15 12% f 25 b 18% 26 e b 19% 14 36 11% 28%
e 17 c 13% 11 8%
d c 41 13 32% 10% d 44 32%
Unsurprisingly, there is not a huge amount of variation across years on the number of panto productions, but 2014 did see a notable fall in the number of productions for the largest presenting houses (b) and an equivalent rise in the number of pantomimes at smaller scale presenting houses (f). In both years, mid-scale presenting venues staged almost one third of all panto productions.
139 Number of performances 2013 Number of performances 2014
Unclassified g h - g h 6 - 0% 3 23 0% 0% a 0% 1% a 284 266 7% 6% f f 384 459 10% 11% e 449 e 12% 513 13% b 1473 b 36% 1501 38%
d 1000 26% d 1097 c 27% c 292 260 7% 6%
The drop in number of productions at the largest presenting houses (b) was not matched with a similar fall in numbers of performances, which only fell slightly. Overall there was a growth of almost 10% in the number of performances thanks mainly to growth in mid (d) and smaller (f) scale presenting houses and producing houses (e).
Total tickets sold 2013 Total tickets sold 2014 h Unclassified f g - - f g h 112,954 787 0% 0% 147,862 239 800 4% 0% a a 5% 0% 0% 135,349 124,840 5% 5% e e 172,566 185,653 7% 7%
d 543,405 d 21% 595,008 22%
b b c 1,474,478 1,532,358 183,605 56% 56% 7% c 133,648 5%
In both years the largest scale presenting houses (b) account for 56% of all panto ticket sales, meaning that even with less performances on sale in 2014, more tickets were actually sold. This growth in sales was exceeded in percentage terms by mid-scale presenting houses (d).
140 Total Box Office Income 2013 Total Box Office Income 2014 f f g h Unclassified 2,107,715 g h 1,447,141 11,374 - - 4% 2,768 6,780 3% 0% 0% 0% 0% 0% e a e a 2,850,800 2,265,246 3,256,575 2,227,541 6% 5% 6% 4%
d 9,337,358 d 20% 10,535,737 20%
c 3,271,138 b b 7% 28,037,554 31,308,604 59% c 61% 2,295,343 5%
In both years income generated from larger presenting houses was three times higher than mid-scale venues and between them they accounted for more than 80% of box office revenues for panto in 2014.
%age capacity achieved 2013 %age capacity achieved 2014
100% 100% 92% 90% 90% 80% 80% 79% 76% 76% 80% 73% 74% 80% 73% 73% 70% 72% 70% 70% 59% 60% 60% 52% 50% 50% 40% 40% 35% 30% 30% 20% 20% 10% 10% 0% 0%
At an average of 73% capacity achieved in 2014, panto ranks alongside comedy as the genre that fills the highest proportion of seats.
141 %age cash value achieved 2013 %age cash value achieved 2014
80% 80% 72% 74% 68% 68% 69% 68% 68% 68% 70% 66% 65% 67% 70% 66% 59% 60% 60% 50% 50% 50%
40% 40% 35%
30% 30%
20% 20%
10% 10%
0% 0%
Cash value achieved for panto was higher than the average for every venue type other than concert halls (c) and infrequently programmed smaller spaces (f). Most venue types achieved very similar averages across the two years, but the largest presenting houses (b) saw growth of 4% in 2014.
Average ticket price asked 2013 Average ticket price asked 2014
25.00 25.00 21.54 21.77 19.93 20.24 19.22 19.52 20.00 20.00 17.78 18.27 18.41 17.80 16.93 14.89 14.48 15.00 13.80 15.00
10.00 10.00 8.58
5.00 5.00
- -
There was an average increase of 6.8% in price asked for panto across all venue types in 2014. Largest increases were recorded for the major producing theatres (a) (up £1.61) and the largest presenting houses (b) (up £1.53).
142 Average ticket price achieved 2013 Average ticket price achieved 2014
25.00 25.00
20.43 20.00 19.02 20.00 17.82 17.84 17.71 17.54 16.74 17.18 16.52 17.17 14.45 14.25 15.00 12.81 15.00 11.58
10.00 10.00 8.48
5.00 5.00
- -
The price actually paid rose slightly less (5.7% increase). Largest increases were recorded for the major producing theatres (a) (up £1.11), the largest presenting houses (b) (up £1.41) and producing theatres (f) up (£1.02).
143 Plays
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved 2013 1,341 14,724 3,854,329 £73,978,618 51% 48% £20.17 £19.19
2014 1,496 13,497 3,576,370 £72,419,628 52% 49% £21.16 £20.25
Change +155 -1,227 -277,959 -£1,558,990 +0.7% +1.0% +£0.99 +£1.06
In 2014 plays at UK Theatre venues were less significant in terms of audience numbers (down from 22% to 20% of all attendances) and box office income (down from 19% to 17% of all box office revenue). The falls were largest due to less performances taking place as on average attendance, cash value achieved and the price paid for tickets all rose.
Number of Productions 2013 Number of Productions 2014
Unclassified Unclassified 26 16 2% a 1% a 121 139 h 8% h 9% 152 139 b b 10% 9% 89 c 88 6% 24 6% c 2% 23 2% g g 355 d 379 d 23% 185 25% 194 12% 13%
f e f e 209 358 204 330 14% 23% 13% 22%
The overall rise in number of productions in 2014 was largely thanks to increases in major producing houses (a), smaller presenting houses (g) and infrequently programmed smaller spaces (h).
144 Number of performances 2013 Number of performances 2014
Unclassified Unclassified 105 69 1% 1% a a h 2,055 h 1,859 737 14% 476 14% 5% 4% g g 2,490 2,496 17% 18% b b 1,694 1,455 11% 11% f f 756 863 c 5% c 6% 47 93 0% 1% d d 2,068 2,011 14% 15% e e 4,726 4,221 32% 31%
Almost a third of performances in 2013 took place in the main auditoria of producing houses (e). More than 500 fewer performances took place in these auditoria in 2014. All other types of venue also recorded a fall other than smaller presenting houses (f) and frequently programmed smaller spaces (g).
Total tickets sold 2013 Total tickets sold 2014 g h Unclassified 166,159 h Unclassified g 50,957 12,135 5% 37,393 5,784 1% 173,251 1% 0% f 0% f 5% 105,848 126,953 3% 4% a a 860,069 849,118 22% 24%
e e 923,662 855,892 24% 24%
b 1,040,552 b d 27% d 897,217 642,600 624,070 25% 17% 17%
c c 45,255 13,785 1% 0%
The four types of venue that account for 90% of all ticket sales are the largest presenting houses (b), producing houses (e), major producing houses (a) and mid-scale presenting houses (d). All registered falls in paid attendances in 2014.
145 Total Box Office Income 2013 Total Box Office Income 2014 h h Unclassified g Unclassified g 416,417 534,766 189,893 2,200,484 89,940 2,382,622 1% f 1% 0% f 3% 0% 1,653,585 3% 2,409,300 2% 3%
a a 17,909,742 18,322,163 24% 25%
e e 14,827,719 14,333,414 20% 20%
d d 12,605,909 12,231,841 17% 17% b b 22,866,032 22,196,976 31% 31%
c c 1,008,351 219,094 2% 0%
The same four venue types account for an even higher proportion of box office income for plays. All registered falls in income in 2014 other than major producing theatres (a) where a modest rise was recorded.
%age capacity achieved 2013 %age capacity achieved 2014
90% 86% 90%
80% 80%
70% 66% 70% 65% 61% 61% 62% 58% 60% 60% 56% 51% 51% 48% 47% 50% 44% 50% 44% 41% 40% 39% 42% 40% 40%
30% 30%
20% 20%
10% 10%
0% 0%
Overall the 52% average of seats sold for plays in 2014 is well below the 59% average across all genres. However the average is exceeded in the smallest spaces (g and h) and in major producing houses (a).
146 %age cash value achieved 2013 %age cash value achieved 2014 78% 80% 80%
70% 70% 59% 57% 58% 60% 54% 55% 60% 56% 49% 51% 50% 49% 47% 50% 50% 44% 41% 39% 40% 39% 40% 40% 32% 30% 30%
20% 20%
10% 10%
0% 0%
No classified venue type exceeds the 61% average of cash value achieved across all venue types, although the average for plays did rise to 49% in 2014.
Average ticket price asked 2013 Average ticket price asked 2014
25.00 23.18 25.00 23.68 23.28 21.17 20.65 20.74 19.96 19.24 20.00 20.00 18.93 19.15 17.26 17.68 16.39 16.61 15.69 15.00 15.00 13.94 11.99 12.33
10.00 10.00
5.00 5.00
- -
On average prices asked rose by 4.9% (99p) in 2014. The biggest rises were for concert halls (c) (up £4.27) and the largest presenting houses (b) (up £2.11).
147 Average ticket price achieved 2013 Average ticket price achieved 2014
30.00 30.00
24.74 25.00 25.00 21.97 22.28 20.82 21.58 19.62 19.60 20.00 20.00 18.98 16.75 15.65 16.05 15.62 15.55 15.89 15.00 13.75 15.00 13.24 10.49 11.14 10.00 10.00
5.00 5.00
- -
The average price paid across all venue types for plays grew by 5.7% (up on average £1.06). The biggest increases were for concert halls (c) (up £6.39), smaller presenting houses (f) (up £3.36) and the largest presenting houses (b) (up £2.73).
148 Variety
Number of Number of Total Total Box %age %age Average Average productions performances tickets sold Office Income capacity cash ticket ticket achieved value price price achieved asked achieved 2013 91 303 117,050 £2,192,994 54% 53% £19.23 £18.74 2014 91 250 108,168 £2,169,572 55% 57% £19.16 £20.06
Change - -53 -8,882 -£23,422 +0.3% +4.3% -£0.07 +£1.32
Variety accounted for only 1% of ticket sales and box office income in both 2013 and 2014.
Number of Productions 2013 Number of Productions 2014
h 1 Unclassified 1 a 1% 1% a 1 4 1% h g 4% g 3 b 16 6 9 3% 7% 10% 18% b 18 f 20% 18 20% f c 19 9 21% 10%
c e 12 11 13% 12% d e 20 14 22% d 15% 20 22%
There was a small increase in the proportion of variety productions that took place in presenting houses (b, d and f) in 2014, rising to 62%.
149 Number of performances 2013 Number of performances 2014
h Unclassified 1 1 a 0% 0% a 1 4 h 0% g 2% 14 b 7 f g 5% 59 3% b 39 19% 36 54 13% 14% 22%
f c 46 32 e 15% 11% 49 20% c 34 13%
e 37 d 12% 75 d 25% 64 26%
Presenting houses (b, d and f) also accounted for 62% of performances in 2014. Producing houses (e) also accounted for a fifth of performances.
Total tickets sold 2013 Total tickets sold 2014
a Unclassified g h h 414 g 60 2,843 826 36 0% 556 0% 2% 1% 1% 0% a 528 0% f f 8,801 9,382 8% 8% e e 8,324 10,580 7% b 10% 43,885 b 38% 43,612 40%
d d 30,096 27,816 26% 26%
c c 21,280 16,179 18% 15%
The largest (b) and mid-scale (d) presenting houses accounted for the majority of ticket sales, the proportion rising to 66% in 2014.
150 Total Box Office Income 2013 Box Office Income 2014 g 8,473 h h 0% f Unclassified f g 6,625 360 727 110,343 39,427 122,206 0% a 0% 0% a e 5% 2% 6% 112,398 4,046 5,030 5% 0% 0% e 142,590 7%
b 898,844 41% b d d 1,016,379 573,325 541,653 47% 26% 25%
c c 447,987 332,154 21% 15%
Almost half of box office income in 2014 for variety was taken by the largest mid-scale venues (b). Income at concert halls (c) dropped by over £100,000.
%age capacity achieved 2013 %age capacity achieved 2014
80% 76% 80% 68% 70% 70% 60% 60% 59% 57% 58% 60% 55% 56% 60% 55% 49% 49% 50% 50% 46% 50% 45%
40% 40% 31% 30% 30%
20% 20% 15%
10% 10%
0% 0%
Overall average capacity achieved changed very little between the two years despite most venue types falling. The largest presenting houses (b) increased by 8%, making up for the other falls.
151 %age cash value achieved 2013 %age cash value achieved 2014
80% 76% 80%
70% 70% 60% 61% 61% 61% 59% 57% 59% 60% 56% 60% 55% 54% 47% 50% 46% 50% 45% 40% 40% 40%
30% 30% 18% 20% 20% 15%
10% 10%
0% 0%
Across all genres average cash value achieved increased by 4.3% largely thanks to a 14% increase for the largest presenting houses (b).
Average ticket price asked 2013 Average ticket price asked 2014
25.00 25.00 21.43 21.22 21.83
20.00 18.30 20.00 18.25 18.55 16.79 16.79 15.59 15.13 15.00 13.72 15.00 14.04 11.88 12.12 9.76 10.00 10.00 8.11 10.00
5.00 5.00
- -
Across all venue types the average price asked fell by 7p to £19.16 in 2014 although some venue types (like b, d, f and g) increased.
152 Average ticket price achieved 2013 Average ticket price achieved 2014
25.00 25.00 23.31
20.48 21.05 20.53 19.47 20.00 19.05 20.00
15.24 15.00 13.50 13.87 15.00 13.48 13.89 11.76 12.12 9.77 9.53 10.00 10.00 8.02 10.00
5.00 5.00
- -
Average price paid across all venue types increased by £1.32 to £20.06 in 2014. The largest increase was for the largest producing venues (b) which grew by £2.83.
153