So, You Want to Start a Podcast? An Overview Guide of How to Start, Create,

Publish, and Repurpose Podcast & Video

with Tim Macy What’s Your Topic?

Maybe you want to be a podcaster, but here’s the real question: Do you have something to say? Make sure you put a lot of thought into your show’s concept. We recommend using a notebook to keep track of your themes and ideas. Once you have a concept in mind, start jotting down ideas for as many episodes, guests, segments, games, etc. as you can. Planning ahead is going to be super important. Guest ideas to get you started: friends in the business, a social media expert, a marketing expert, local area guide, etc.

Recommended Reading: Podcast Launch by John Lee Dumass and Vlog Like A Boss by Amy Schmittauer Where Do I Find a Studio?

Here’s the thing: when it comes to podcasting, you will need a quiet space, but you don’t need a full blown studio to be successful. For Selling the Dream, we work out of a studio that allows us to do both audio and video. Using some basic supplies from the hardware store, you can convert a room or section of a room into a geat backdrop for recording. If audio only, you can record anywhere! For example, $10 curtains and a few fake plants from Target can be used as a great neutral backdrop. How About Gear?

Truthfully, gear is not the most important piece of the puzzle when it comes to starting your podcast. If you have a smartphone, using that device can be a great way to get started without investing in expensive cameras or audio gear. That being said, we do want to note that using more advanced gear can help you have a more professional feel. Here’s a run down of what we use for Selling the Dream:

 High Resolution Camera

 External audio recorder

 Movable lighting kits

 Tripods for camera and lights

 Acoustic panels It’s up to you if you’d like to have video as an element of your podcast. You can view a diagram of our set up on the insert with this pamphlet. Again, if you’re just getting started, an audio only set up may be the way to go. In the end, as long as your content and conversation are good, no one is going to care what it was recorded on. Lights, Cameras...Action!

So you’ve got your set up...now it’s time to record. If you are planning on starting with audio only, the process is pretty simple. Go to your studio or quiet space, get your audio recorder, and start recording. If you’re adding video, you may want to have someone on hand to run and monitor the camera while you record. An additional option for recording is to do podcasts remotely using a platform like Zoom or Skype. This will allow you to have guests from all over the world, with an easy interface for talking and recording.

You’ve Recorded...Time to Edit

When it comes to editing an audio podcast, the process is pretty simple. Pull the file from your audio recorder, and upload it into a program like GarageBand (Mac) or Audacity (PC). Both are free softwares and very user friendly. In this stage, you can add an introduction to the episode, theme song, end credits, and more! If you are editing for video, you can use iMovie, Windows Movie Maker, or any other video editing software. Once you’ve finished the video, you can export and then upload the video into an audio editing program. This will allow you to “rip” the audio from the video file and use it for your audio platforms. Note: When exporting audio, be sure to export in AAC Format. This is standard file format for most major podcast platforms.

Getting Your Content Into the World

It’s time to spread your wings and send this great content out into the world via iTunes, Spotify, Stitcher, etc. Unfortunately, this can sometimes be the most confusing part for new podcasters. Fear not! It’s actually pretty simple, especially if you use a hosting service like Anchor, Blubrry, or Libsyn. These services make it super simple to upload your content to one location and easily have it published onto all major podcast platorms. Some of these services have a monthly fee, while others are entirely free. The free services can have their drawbacks, but if you’re just getting started, it’s a low-stakes way of hosting your content. As you prepare to launch your show, do some research into the various podcast hosting platforms to see which one feels like it would be best suited for your end goal. Note: If you’re looking for the most user-friendly hosting service, Anchor is both free and super-intuitve; however, this comes with a minor price. Since Anchor does all of the legwork for you at no cost, you don’t technically “own” your own listing on iTunes—the biggest podcast platform in the world. For a hobbyist podcaster, this may not be a big deal, but bear that in mind as you go into the process. Podcast Graphics The Perks of Repurposing: Creating cover art for your podcast may The goal of repurposing is simple: create seem superfluous, but give it some thought. This is going to be a potential listeners’s first the content once, but share it many times impression, so try something eye catching and on a number of platforms. and related to your theme. You can include a Here are a few ideas for repurposing: photo of yourself, but this isn’t a must.  Take your podcast audio and turn it into Here are a few examples: a video file for YouTube. Use your podcast cover art as a still for the video.

 Snippets! As you edit, comb through the content and look for good soundbites. Grab those and repurpose them on social media as minute-long teaser clips.

 Go Live on Facebook: When you record a new episode, it can be a great time to do a quick live stream teaser to promote the upcoming episode and guest!

Tips to Keep the Conversation Going A Podcaster’s  Have a plan, but be willing to change Essential Toolbox: and adjust that plan as you go.  Audio Recorder  Active Listening: Don’t be so focused on where you’re going that you forget to  Notebook to track your ideas listen to your guest. Pay close attention  Basic tripod (if using video) to the conversation, and adjust your  Audio or video editing talking points accordingly. software  Keep a list of questions to fall back on. These will be super useful if the  Headphones (for editing) conversation starts to lag.  Creative cover art  Warm up your guests by asking them  Hosting Platform personal questions before jumping into (i.e. Anchor) any formal interview section. Extra

Lighting

Camera Acoustic Backdrop Panels Curtains

iPhone

Extra

Lighting

Whiteboard

for Notes External & Guest Audio Tripods Questions

Here’s the set up that we use for Selling the Dream. For our show, we create video podcasts (also known as “vlogs”) and then repurpose the audio as a podcast on iTunes, Stitcher, Spotify, etc. We want to make it abundantly clear that this set-up is advanced, and that you don’t necessarily need all the bells and whistles to get your show off the ground. With the basics, like a smartphone and small tripod, you can start creating great, engaging content to share with the world. A Closer Look at the 2nd Home Agents Studio

We use a lot of video at 2nd Home Agents. Here’s a look at what our studio looks like on camera in most videos.

(This is a screen grab from an interview with Denise Brown of Whistler, BC)

However, when you step back, you can see this is just a small corner of our (admittedly messy) office! With some careful framing and a “quiet on set” type of mentality while filming, it’s super easy to transform

any space into a studio. Privacy, Please!

Using a trifold presentation board, we’re able to avoid nearly all distractions while recording interviews. Oftentimes, Tom is not the only person in the office space while a podcast is being recorded, so using this system allows him to avoid disractions and also have a long list of backup questions at his fingertips.

A Simple, Portable Set Up

This is Tom’s portable podcasting set-up. The tabletop Shure microphone connects to a smartphone for enhanced audio quality, and the smartphone and selfie stick make recording a breeze whether in the office or on the road.

Tip: A compact carrying case makes all the

difference when transporting your gear A Closer Look at Equipment: the RE TV Logitech C922 Pro - camera Heil PR-40 – microphones Podcast Studio Heil Sound PL-2T Overhead Broadcast Boom Mackie ProFXv2, 8 A-B Box The RE TV Podcast has a different set up than Selling the Dream. 8-channel – Sound mixer (plugs into iMac) Truly, there’s no wrong way to start podcasting. If you have the To Record: idea and the drive, all you need is a little equipment. Zoom.us Here’s a look at what Tim and his Zencastr.com team use to create their show, and

a peek at their studio space! So, You Think You’re Ready? Hit the Breaks! Here are just a few more tips and things to consider before jumping in. These quick tips can be super helpful in making sure you’re prepared .

 Start with an idea journal where you can begin to detail your theme, jot down episode concepts, potential guests, etc. Remember these three steps when journaling:  Concept  Content  Creation  Show name: Do you have a name, and can you get the URL for that program  Frequency: Will your show be daily, weekly, monthly?  Format: will your show be interview, monologue, or both?  How long should your episodes be (15 min, 30 min, 60 min, etc?)  Gear: Do you have the gear you need to start the show?  Choose Your Hosting Platform:  Anchor.fm  Libsyn  Blubrry  Buzzsprout  Soundcloud  YouTube  Do you need a Producer? If you aren’t super tech-savvy, a producer may be really helpful in getting the show out smoothly  Identify your podcast’s target demographic  Do you need a studio or a space to convert?  Will your show be audio only, video, or both  How many recorded shows in “The Can” before you release your first show. I recommend at least 5 weeks pre-recorded before starting to release your show. Crunching the Numbers... Podcasting is on the rise, and these statistics can give you an idea of who’s listening, where and how they’re listening, and more interersting trends.

 22% of Americans (approx. 103 million people) are weekly podcast listeners (i.e. listen to podcasts at least once a week)

 Podcasting is way more popular among young people, with 67% of the total podcasting audience being between 18 to 44 years old.

 Podcasts also attract the educated and relatively wealthier sections of the society more.

 In fact, it's 45% more likely for a podcast listener to have a college degree, and 68% more likely to have a post-graduate degree.

 They are also much more likely to be HNIs (high net-worth individuals), with them having a 45% more likelihood of having a net household income of over $250,000, which is a quarter million dollars, annually!

 The average podcast listener listens to 7 different shows in an average week, and subscribes to 6 different shows.

 Weekly podcast listeners spend an average of 6 hours and 37 minutes listening to podcasts per week.

 'Society & Culture' tends to be the most popular podcasting genre, followed closely by Business, Comedy, News & Politics, and Health.

 Regular podcast listeners are also less exposed to TV advertising, and they're far more likely to be subscribers of online video streaming platforms like Netflix and Amazon Prime.

Data Sources: Edison Research (bit.ly/edison-infinite-dial), Nielsen (bit.ly/nielsen-podcasting), IAB (bit.ly/iab-podcasting), PwC (bit.ly/pwc-podcasting), Pacific Content (bit.ly/pacific-content) A Cheat Sheet Flow Chart for Repurposing Content

Start! Create minute-long Create an Turn this snippets for social audio into a “video” version media, using the best Trancribe podcast using your podcast moments from the graphic. Upload to audio using services show YouTube like Rev. Use this as an interview-style blog post.

Start! Create a vlog for

YouTube Repurposing your content is a breeze, Pull audio from especially if you follow these simple the vlog to use as steps. The goal is to create your content an audio podcast once, and then find multiple uses for it, across multiple platforms. This is just a scratch at the surface of the many possibilities for content repurposing. Recommended Listening... If you want to hear some podcasting examples before jumping into creating your own, listen to the back catalogue of Tom and Tim’s shows on all major podcasting platforms, and make sure to subscribe and review!

New episodes of Selling the Dream with Tom Tezak are released every Tuesday and Friday. On Tuesdays, you can expect a quick, informative “Tuesday Tip” in five minutes or less. On Fridays, you’ll hear a long-form interview show with a guest, and once a month can hear a playback of the 2nd Home Agents Monthly Mastermind Call.

Visit www.2ndHomeAgents.com for more info!

Video Marketing for the modern real estate agent. Tim Macy and Colin Cameron interview real estate agents from across the country about how they’re marketing and getting business to drive their real estate careers. They focus on actionable things that work in TODAY’S market and also like to have a little fun. Be sure to check out the RE TV Facebook Group and subscribe and review the show wherever you listen to podcasts!