Strategic Partners

NEWSLETTER – MAY 2017

General Assembly of GSIC

Members, June 2 WFSTARTCUP BY GSIC The members of the Global Sports Innovation Center are invited IS NOW OPEN FOR to attend the 2nd General Assembly of the Global Sports REGISTRATION! Innovation Center, which will be held on June 2 at the Center (c /

Goya, 90 - ). It will be the moment to take stock of the results of 2016 and advance the challenges for 2017, as well as an SPOAC JOINS THE GSIC excellent meeting and networking opportunity for all partners. In AND WILL BRING TO addition, attendees will enjoy the extraordinary opportunity to MADRID A MARKETING close the meeting with a conference on brand management by PROGRAM Andy Stalman, a renowned communication and marketing expert who is considered one of the largest branding specialists in Spain and Latin America. Stalman is the author of 'BrandOnOff', a brilliant book about the future of branding that will be provided EUROLEAGUE to all those attending the meeting. Once the agenda is addressed and the conference is concluded, we will enjoy a Spanish wine MONITORED U18 cocktail courtesy of WiZink Center. GAMES USING • Registration at [email protected] WIMU PRO

LATEST NEWS

Registration now available for participation in the WFStartcup by GSIC

GSIC and World Football Summit will partner in the WFStartcup by GSIC, a global competition aimed at the most innovative startups in soccer. The WFS StartCup will be a meeting between entrepreneurs, investors, customers and the press. The ideal environment to be able to do business with companies that will define the future of the sector. It will take place as part of the congress, to be held in Madrid, October 16-17.

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WFS and the GSIC will select 7 startups that will be able to present their elevator pitch and tell their business idea to the WFS attendees and to a jury made up of experts from technological and sport industry.

The jury will select one winner and two special mentions. The winner will be awarded with one year of free membership to the Global Sports Innovation Center.

Registration deadline until September 10, 2017.

• More information and registrations

SPOAC - Sports Business Academy by WHU joins the GSIC and will bring their marketing program to Madrid

SPOAC – Sports Business Academy by WHU, one of the leading academic institutions for future leaders in sports business has teamed up with the Global Sports Innovation Center based in Madrid, Spain. The educational institution for managers in the sports business founded by the private business school WHU – Otto Beisheim School of Management and the sports business information processor and congress organiser SPONSORs has signed a partnership agreement with Global Sports Innovation Center. Considering the way digitalisation and technological solutions are becoming increasingly more significant to the sports business, this partnership makes an important contribution to professionalisation in the industry.

As one integral part of the partnership, students from SPOAC’s ‘General Management Program in Sports Business’ (GMP) will be on site at the GSIC during their fourth module ‘Sports Marketing – How to address markets successfully’ in November and benefit from the unique proximity to a variety of digital start-ups and tech-solutions within the GSIC ecosystem.

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“Digitalisation and the accompanying growth of the industry in particular pose new challenges to the managers of tomorrow. Therefore, we are really looking forward to a close relationship with the GSIC to open up new networks and gateways to technology services, digital solutions and programs that meet the needs of our partners, students and the industry as such”, states Philipp Klotz, CEO of SPONSORs.

The GSIC, member of the jury in the Innovation in Sport & Football Competition by HYPE Foundation alongside UEFA Champions League The Global Sports Innovation Center is part of the jury that will choose the winning startup of the Innovation in Sport & Football Competition organized by HYPE Foundation in Cardiff in parallel with the celebration of the Champions League final next June. Likewise, other representatives are part of the jury, such us delegates from the VFS Stuttgart, UEFA, Cardiff University, Polar, Amazon, SAP, FC , Adidas and Loughborough University.

The final will be held in June 2nd in Cardiff, in the near proximity of the UEFA Championships League Final venue. At this event, the 10 chosen most innovative startups will pitch their companies to leading figures from top Sports and Tech Brands, Investors, the Football Community and the jury of the competition. HYPE Foundation is a global platform including experts from the field of sports, entrepreneurship, investors and university sector. The GSIC and HYPE have recently signed a collaboration agreement that will facilitate the participation of GSIC partners in various competitions is scheduled for 2017.

• Register to attend the Innovation in Sport & Football Competition

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UPCOMING EVENTS

Good practices on physical activity and health at local level, 26 May The Regional Ministry of Education, Youth and Sport of the Community of Madrid has organized the 2nd edition of the 'Good Practices Day on physical activity and health in the local area', which will give visibility to projects developed by the regional government and municipalities. The day is interesting, among others, companies with the capacity to participate in the bidding of these projects. The day is celebrated on May 26th in IFEMA and the attendance is free prior to registration at [email protected]. Attendees will have free access to the Fair of Fitness and Sports Facilities, held on that date.

Wildmoka event on Digital Content Creation at GSIC, June 13th French company Wildmoka will hold its first event in Spain next June 13th at GSIC with a session on ‘Digital Content Creation’. Discussions will be covering the key day to day challenges Digital Team are facing today to produce increasing volume of content in a constantly moving multi-platform landscape, with various engagement and storytelling models.

The latest options in revenue strategies will be also discussed; how to maximize revenue in making sure to capture and optimize available monetization opportunities in social media, as well as in developing new potential ‘paid-for’ business models. With presentations, customers’ testimonials and business cases, the session will be also the opportunity to reconsider the Live Experience digital addict expectations. GSIC members will receive in short term an invite to attend this event.

NEW PARTNERS

RecoverX, creator of the first mobile-controlled heat-cold therapy device, joins the GSIC after winning the Philadelphia Final SPIN

RecoverX is a US-based startup is a smart injury recovery company that has developed the world’s first smartphone-controlled electric cold and heat pack.

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This device can achieve the optimum cold or hot therapy temperatures in under 30 seconds, and has a rechargeable battery that allows users complete portability. It also is a connected device that collects valuable user data to share back to athletic trainers and physical therapists to track for accountability.

The company was the winner in the HYPE Foundation SPIN Final alongside the NFL Draft, held in Philadelphia, and awarded with a year of free membership to GSIC.

Meet GSIC’s new members

Nordic Computer A/S (prosport365.eu) This Danish company has developed ProSport365, a wall-to- wall CRM solution for professional sports clubs. It is built on Microsoft Dynamics 365 and helps to solve the common challenges and problems experienced by sports clubs in relation to value chain management, finance and products, as well as aspects related to sponsorships and events. Blinkfire Analytics (blinkfire.com) Blinkfire Analytics uses artificial intelligence to detect the activation of sponsorships on social networks and measure the exposure of brands, thus allowing rights owners, agents, players and brands to better connect with their followers. M&C Saatchi (mcsaatchisponsorship.com) The market has evolved and sponsorship must deliver tangible returns to sponsors and right holders. M&C Saatchi navigates this new commercial world to maximize the additional sources of income for right holders and to offer successful innovative solutions for brands, so that they can leverage and develop relationships with consumers who will always be more committed to what they feel more passion about. Clupik (clupik.com) It has developed a comprehensive tool for basketball and sports clubs: web and own app with attractive design, content generation, competitions management and statistics, club management, multiplatform communication with all segments of the club, digital consulting and multimedia services. Panora.me (panora.me) With its solution of panoramic selfies, Panora.me brings stadiums and other venues a fantastic opportunity to enhance the fans' experience with a totally new photo solution. Ontier (ontier.net) It is a global law firm with a local spirit, specialized in the legal advice of technology- based companies and sports institutions. With a great experience advising high potential companies,

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the international presence of Ontier, with its own office in 15 countries, allows the company to offer comprehensive advice in each jurisdiction for its customers.

Sport Value (sportvalue.fr) A company dedicated to the sports sector during the last 15 years, Sport Value has created the first risk assessment software aimed at the sports industry and is constantly evolving to provide solutions to the needs of its customers.

SYNERGIES BETWEEN PARTNERS

LaLiga and Runator bring the soccer world to running enthusiasts LaLiga Run, Race between hobbies is the new proposal of LaLiga to unite soccer and running in collaboration with Runator, the global community of runners. A week after finishing the LaLiga Santander competition, fans of the 42 teams that make up LaLiga Santander and LaLiga 1l2l3 will have the opportunity to defend the colors of their team by adding points to the LaLiga Run ranking, a global race like never before existed. To participate, each fan has to register at laligarun.laliga.es, where the favorite team as well as the distance to complete is chosen: 5'5 kilometers, the equivalent of going around a football field 15 times, or 14'8 kilometers, the equivalent of 40 laps around a football field. Each of these laps will add 1 point or 3 points respectively to their team. The more fans running, the more points the team will get. Fans can run from anywhere in the world, they simply need to have a running application and connect it to Runator. Participants can take part in the races from the 26th to the 29th of May, both inclusive.

NEWS FROM OUR PARTNERS

Galician handball and Catalan indoor football, at the forefront of technology with the support of Leverade Leverade, the professional management platform for federations, has begun to support the Catalan Federation of Indoor Football and the Galician Handball Federation to improve their organizational processes, through the implementation of a comprehensive management platform, website and mobile applications created for different tasks and services.

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The tools created by Leverade have "sustainability as creed in order to achieve an efficient management as well as a social and economic impact among their customers, that is, the federated. This is one of the premises of the software that is changing sports forever", the company said. Its CEO, Antonio Romero, stressed that with these implementations, both federations "are at the forefront in the use of technological tools that allow them to evolve and adapt in a constant way to the new times”.

José Ramón Capdevila has joined Player LENS as a Managing Director José Jose Ramón Capdevila has joined Player Lens as Managing Director after a 10 year spell at Real Madrid CF where he served as Head of Football Operations. Capdevila will relocate to the Player LENS HQ later in the year and will be responsible for driving the Player LENS growth strategy by leveraging off his relationships with the industry’s governing bodies, associations and leagues as well as his vast network of global club connections. “The appointment of José Ramón will allow Player LENS to continue to expand the on-line network of clubs delivering efficient and effective communication in the transfer market and, with his experience, ensure the platform is relevant and continues to save clubs both time and money”, states Lee Hemmings, CEO of Player Lens. The exposure of Player LENS to the Spanish market was given a significant boost by way of the GSIC Start-up Challenge at the World Football Summit where the company was a runner-up. The GSIC facilities have been a valuable resource for Player LENS since the event allowing the company to expand its network in Spain and also leverage other partners in the GSIC ecosystem. The exclusive club-only Player LENS platform is free for all professional football clubs globally with a small transaction fee charged only on the completion of a successful transfer. The network is rapidly expanding across Europe, North and South America and Asia providing clubs the ability to find and promote talent at all levels of the professional game with equal opportunity.

Euroleague Basketball U18 Tournament games monitored using Wimu Pro Euroleague Basketball has experimented with the latest tracking technology for the first time ever in a major basketball competition. The Wimu Pro from RealTrack Systems will be used to

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collect data from the players and referees for each of the 13 Euroleague Basketball Adidas Next Generation Tournament Finals games at Ahmet Comert Arena and Sinan Erdem Dome, one of the parallel events held around the 2017 Turkish Airlines EuroLeague Final Four in . Wimu Pro is on the cutting edge of monitoring athletes’ physical performance. By using a small, wearable WIMU sensor, the software is able to record data on all movements made by players in a game or practice, including measuring distance run, average speed, acceleration and number of leaps in addition to heart rate and load. Not only does Wimu Pro via its customised software give coaching staffs and trainers thorough breakdowns and evaluations of in-game performance, but this information also helps in creating ideal practices and building players conditioning. Want to share your news? Contact us at [email protected]

OTRAS ACTIVIDADES

Costa Rica’s Minister of Foreign Trade visited the GSIC together with several representatives of economic organizations

Students from Universidad Politécnica de Valencia Workshop on innovation and talent by LaLiga

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