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1St International Conference in Business and Economics 2019 AU ICBE 1ST INTERNATIONAL CONFERENCE IN BUSINESS AND ECONOMICS BANGKOK (THAILAND) 13-15 MARCH 2019 Published by Assumption University Press www.au.edu AU ICBE2019 Proceedings 1st International Conference in Business and Economics March 13th-15th, 2019 — Bangkok, Thailand Edited by Papar Kananurak, Shih-tse Lo, Nichanan Sakolvieng and Suppasit Sornsri Martin de Tours School of Management and Economics Assumption University ISBN (e-book): 978-616-7695-35-8 Book cover designed by Assumption University Digital Production Press All rights reserved. Copyright © 2019, Assumption University The papers published in these proceedings reflect the views only of the authors. The publisher cannot be held responsible for the validity or use of the information therein contained. ii ICBE2019 1st AU International Conference in Business and Economics Table of Contents Conference Organizers xi Conference Program xii Profiles of Keynote Speakers xv Details of Concurrent Sessions xvi 1 Effects of Product Quality, Service Quality and Price Fairness on Customer 1 Engagement and Customer Loyalty Darwin Dhasan and Mayuree Aryupong 2 Does E-Marketing Mix Influence Brand Loyalty and Popularity of E- 2 Commerce Websites? Sriram K.V., Asish Oommen Mathew, Sumukh Hungund and Kathakali Phouzder 3 Effects of Consumer Behaviors and Technology Acceptance on 4 Electronic Word-of-Mouth Yossaya Vijitkornthong and Mayuree Aryupong 4 Moderating Effects of Hofstede’s Cultural Dimensions on Relationship 5 between AEWOM and FEWOM in Thailand Aya Fukushige, Mayuree Aryupong and Phacharaporn Phijaranakul 5 Developing and Evaluating an Airport Service Quality Model: The Case of 6 Airport Based in Thailand Nuchanart Cholkongka iii ICBE2019 1st AU International Conference in Business and Economics 6 Access to Services for Airline Wheelchair Passengers: A Case Study of Thai Air 7 Asia Thitiporn Milindra Christensen and Supachoke Suthichoti 7 Research for Human Information Acceptance Behaviour in Multiplayer 19 Online Game Liang Liu 8 Consumers’ Understanding on Cashless Payment: A Qualitative Study in 38 Bangkok Henzel Embalzado, Bing Zhu and Wanwisa Charoennan 9 Fraud Risk Management Model: Theoretical Framework and Governance 53 Issues on Preventing Fraud Marziana Madah Marzuki, Wan Zurina Nik Abdul Majid, Nur Kamaliah Azis, Romzie bin Rosman and Nik Kamaruzaman bin Haji Abdulatiff 10 A Comparative Study of Fraud Regulation in Malaysia and United States 54 Wan Zurina Nik Abdul Majid, Marziana Madah Marzuki, Romzie bin Rosman, Nik Kamaruzaman bin Haji Abdulatiff and Nur Kamaliah Abd Azis 11 Shaping an Independent Ethical Climate and an Innovative Organizational 74 Culture: The Influence of Managers’ Risk-Taking and Integrative Characteristics Anthony Kuo, Ying-Tzu Lin and Wanny Oentoro 12 Environmental Information Disclosure, Firm’s Characteristic and Firm 75 Financial Performance: Evidence from China Mainland Stock Exchange Ziyi Wang 13 Investor Heterogeneity and the Sustainable Investment Preferences: Evidence 76 from Indonesia Stock Exchange Dwitya Aribawa 14 Assessment of Students Working Part Time in Hospitality Sector in Mumbai 77 Region Based on Work Design James Joseph, Asish Oommen Mathew, Sriram K.V., and Amit Ravindra Shintre iv ICBE2019 1st AU International Conference in Business and Economics 15 The Effect of Management Level Internal Communication and 78 Communicational Practices on Employee Job Outcomes Sudarat Kliangsa-Art and Wanny Oentoro 16 HR Analytics: Effective Enabler for Sustainable Competitive Advantage of 79 MSMEs Yatindra Dwivedi and Krishna Nath Pandey 17 Exploring a Model for Strategic Buyer-Supplier Relationship: FMCGs Industry 80 in Thailand Suppasit Sornsri 18 The Role of Top Management Support on the Relationship between Supply 81 Chain Management Practices and Manufacturer’s Performance in Thailand Siriwadee Sawaengdee and Nichanan Sakolvieng 19 Business Integration, Supply Chain Innovation and Supply Chain 82 Performance: A case of Thailand Consumer Sector Nathida Khongkant 20 Improvising SME Performance: Innovation as a Mediator 83 Hatinah Abu Bakar, Khalid Abdul Wahid, Shahsuzan Zakaria and Mazlina Mamat 21 The Role of Intrapreneurship for Sustainable Innovation through Process 84 Innovation and Product Innovation on Sustainability Knowledge of MNC’s in Thailand: A Conceptual Framework Phairat Boonsuwan and Piyawan Puttibarncharoensri 22 The Impact of Horenso Organizational Culture on Organizational 86 Commitment and Organizational Performance Siriwut Rungruang and Nichanan Sakolvieng 23 Factors Driving Corporate Sustainability in Small Businesses: A Leadership 111 Perspective Suparak Suriyankietkaew v ICBE2019 1st AU International Conference in Business and Economics 24 The Effect of Transformational Leadership, Job Satisfaction, and Job 112 Embeddedness towards Organizational Citizenship Behavior in Indonesia: A Case Study in Shane English School, Indonesia Wylen Djap, Innocentius Bernarto and Niko Sudibjo 25 The Impact of Entrepreneurial Framework Conditions towards 113 Entrepreneurial Capacity and Opportunity: A Case Study of SMEs in Thailand Suphakit Limlertratana, Sasirin Sayasonti, Suchart Tripopsakul and Panupong Pituksung 26 Difficulties in Selling Unsellable Goods: Current Challenges in the Japanese 114 Game Meat Trade Yukichika Kawata 27 Impact on Idol Group's Members' Preferences to Social Network Services 127 Engagement and Spending Behaviors. Case Study: BNK48 Dhirachat Chayaporn 28 Insights from the Comparative Study of the Thailand Marketing Research 136 Society (TMRS) Standardized Social Economic Status between 2009-2017 Jirayu Poomontre Kasemsant, Pisal Setthawong and Rachsuda Setthawong 29 The Mediating Effect of Consumer Identification on the Factors Influencing 137 Purchase Intention and Actual Behaviors on Organic Food Consumption Nitima Aungatichart and Mayuree Aryupong 30 On New Ventures' Board of Directors: Formation, Adjustment, and Influences 138 on Internationalization Anthony Kuo, Ming-Sung Kao and Nichanan Sakolvieng 31 Corporate Governance in Non-Banking Financial Companies in India: A Case 139 of IF&LS Anil Kumar and Santosh Kumar 32 The Effect of Family Business Succession Preparation and Implementation on 140 Post Succession Performance: Evidence from Steel Industries in Thailand Permsin Yongvongphaiboon vi ICBE2019 1st AU International Conference in Business and Economics 33 The Improving Quality Management Using Water-based Environmental Safe 141 Ink for Printing Plastic Bag Industry in Thailand Wasana Marksin, Metta Ongkasuwan and Akechai Judkrue 34 Exploring the Relationship between Entrepreneurial Development Strategy 143 and Start-up Performance Chia-Liang Hung and Min-Hsuan Hsu 35 Discriminant Analysis for Financial Stability Factors of Agricultural 147 Cooperatives and Non-Agricultural Cooperatives in 2017 Krieng Kitbumrungrat 36 The Insight Relationship between Infrastructure Funds and Stock Market: The 148 Case of Thailand Jiroj Buranasiri and Marisa Laokulrach 37 Factors Affecting the Assurance of Savings in Cooperative from the 149 Perspective of Member: A Case Study of Assumption University Savings & Credit Cooperative Limited (AUSCC) Annop Peungchuer, Amara Tirasriwat, Asha Mathew and Naruemol Tridechapol 38 The Mediating Effect of Customer Knowledge Sharing on Organizational 150 Performance Khalid Abdul Wahid, Ahmad Suffian Mohd Zahari, Shahsuzan Zakaraia and Hatinah Abu Bakar 39 Proposal of Business Ecosystem Strategy Construction Method 151 Hiroshi Kubo, Xiaoxia Qu and Takashi Kakimoto 40 Salute to the Black Sheep: The Legitimacy of Workplace Bullying from the 152 Perspective of Organizational Cohesive Affinity and Organizational Competitiveness Hsiang-Ying Cheng, Kai-Ping Huang and Zhuoran Zhang 41 Study on Mandala Matrix Method to Achieve Business Goals—Business 160 Analysis for Accomplishment and Strategic Drafting Technique Masatoshi Mori vii ICBE2019 1st AU International Conference in Business and Economics 42 LMX Differentiation and Relationship Conflict: The Moderating Role of 161 Authentic Leadership Jiayin Ou and Wanny Oentoro 43 Income Inequality of Taiwan’s Households, 1985-2013 162 Chien-Liang Chen and Chung Ming Kuan 44 Financial Literacy and Financial Behavior of the Young 164 Rattana Waranyasathid 45 Social Capital and Knowledge Management Practices in Indian Information 165 Technology Companies Aparna K., Asish Oommen Mathew and Lewlyn L. R. Rodrigues 46 The role of Practical Proficiency to Increase Teaching Effectiveness in the 166 Educational Business Dewi Diana Lukitasari, Innocentius Bernarto and Niko Sudibjo 47 Influences of the Organizational Justice and Self-Efficacy on Employee Work 167 Motivation and Organizational Commitment Chanita Jiratchot and Nucharee Supatn 48 Factors Influencing Knowledge Management in Thailand’s Law Industry 168 Junlawut Knokham and Nichanan Sakolvieng 49 An Innovative Entrepreneur Using Digital Marketing Management to 169 Promote: A Makerel Fish Tails Crispy Snack for Health and Wellness Snack Industry Metta Ongkasuwan, Akechai Judkrue and Maneerat Kor-Udom 50 The Feasibility of Decentralized Voting Systems Utilizing Blockchain 170 Technologies and Comparison with Traditional Centralized Voting Systems Pisal Setthawong and Chinnapong Angsuchotmetee viii ICBE2019 1st AU International Conference in Business and Economics 51 Choosing between On-premise and On-cloud Deployment Model: A New 171 Challenge in ERP Sumate Permwonguswa and Sakuna Anuvareepong 52 Cost and Benefit Analysis of E-commerce in Different Firm Sizes: Case of
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