know more.. Egypt Real Estate Trends 2018 In collaboration with -PB- -1- -2- -1- Know more.. Continuing on the momentum of our brand’s focus on knowledge sharing, this year we lay on your hands the most comprehensive and impactful set of data ever released in Egypt’s real estate industry. We aspire to help our clients take key investment decisions with actionable, granular, and relevant data points. The biggest challenge that faces Real Estate companies and consumers in Egypt is the lack of credible market information. Most buyers rely on anecdotal information from friends or family, and many companies launch projects without investing enough time in understanding consumer needs and the shifting demand trends. Know more.. is our brand essence. We are here to help companies and consumers gain more confidence in every real estate decision they take. -2- -1- -2- -3- Research Methodology This report is based exclusively on our primary research and our proprietary data sources. All of our research activities are quantitative and electronic. Aqarmap mainly monitors and tracks 3 types of data trends: • Demographic & Socioeconomic Consumer Trends 1 Million consumers use Aqarmap every month, and to use our service they must register their information in our database. As the consumers progress in the usage of the portal, we ask them bite-sized questions to collect demographic and socioeconomic information gradually. We also send seasonal surveys to the users to learn more about their insights on different topics and we link their responses to their profiles. Finally, we combine the users’ profiles on Aqarmap with their profiles on Facebook to build the most holistic consumer profile that exists in the market to date. • Behavioral Consumer Demand Trends On top of the holistic consumer profile, we collect behavior-based consumer real estate preferences; such as: location, price, size, type, configuration, architecture, payment method, seriousness, frequency, and much more. We believe that there is a gap between what the consumers usually say they want, and what they actually do go after. Instead of asking the users what is their price budget for example, we simply monitor the prices of the properties they actually contact. This unique and close proximity position to the consumer allows us to sometimes understand the consumers more than they understand themselves. • Current and Historic Price Trends The majority of Real Estate developers in Egypt list their projects and unit prices on Aqarmap, and regularly Developers contact us to adjust these prices. Being at the center of this activity allows us to gain insights into pricing trends in new homes specifically. In addition, we have thousands of brokers and private owners using Aqarmap to list new, resale, commercial, and rental properties. Every time a price gets increased or decreased we record the movement and we gain an insight. The number of days a property remains listed on Aqarmap before its gets sold or removed combined with the number of leads each property gets in each different location helps us gain a deeper understanding of how prices are behaving and how they are impacting demand. If you have any questions about our research methodology, please contact us at: [email protected] -2- -3- Contents New Demand Neighborhood Price Capital5 Trends 13 Snapshots29 Trends 35 Cairo’s expansion history 6 Age 14 Heliopolis demographics & insights 30 Dollar impact on Cairo prices 36 New Capital key facts 8 Family members 15 New Cairo demographics & insights 32 New Cairo trends 38 Consumer sentiment 9 Position 16 Shorouk trends 40 New project launches 10 Purchasing objective 17 Heliopolis trends 44 Neighborhood services priorities 18 Nasr City trends 46 Compound amenities priorities 20 Maadi trends 48 Compound lifestyle appeal 21 Zayed trends 52 Consumer finance sources 22 October trends 54 Investment preferences 23 Alexandria trends 56 Vacation homes trends 24 Governorates trends 58 Architecture preferences 25 About Aqarmap 60 Finishing preferences 26 Consumer property search behavior 27 -4- New Capital With demand heating up for the New Administrative Capital, we dedicated a new section to this upcoming investment destination. This section starts with a historic overview of how Greater Cairo has expanded since the 1950’s and it includes valuable information about the construction progress and some of the newly launched projects at the New Capital. -5- Cairo’s expansion history -6- -7- New Capital map • The New Capital city is located 35 KM east of Cairo. • Total area of 170,000 feddan. • Phase 1 is 40,000 feddan. • Surrounded by Regional Ring road, Cairo-Suez road & Cairo-Sokhna road. • The government has successfully constructed 25,000 residential units. • The First phase contains eight residential neighborhoods. -8- -9- New Capital consumer sentiment 50% 40% 30% 20% 10% 0% Livable in Livable in Livable in Livable in less than 5 years 5 to 10 years 10 to 15 years more than 15 years Socioeconomic Segment A B C -8- -9- New Capital project launches IL Bosco Liberty Village Developer Misr Italia Developer Novus Stanza Units type Apartments Units type Apartments Price per meter 12,500 Price per meter 9,500 The Capital Way Midtown Developer Equity Developer Better Home Units type Apartments Units type Villas Price per meter 15,000 Price per meter 15,000 Midtown Solo Midtown Condo Developer Better Home Developer Better Home Units type Villas Units type Apartments Price per meter 17,000 Price per meter 12,000 -10- -11- New Capital project launches The City Capital Heights Developer Master Developer El Safwa Units type Apartments Units type Apartments Price per meter 8,500 Price per meter 11,500 Pukka Heaven Hills Developer MBG Developer Al Burouj Units type Apartments Units type Apartments Price per meter 9,000 Price per meter 8,500 Sky Capital Find the latest New Capital projects at: aqarmap.com/newcapital Developer Better House Units type Apartments Price per meter 9,500 -10- -11- MarketTarget Research Egyptians abroad Last month, more than 410,000 Egyptians living in GCC, Europe, and USA visited Aqarmap to buy a property. This influential buyer segment has witnessed an increase in its purchasing power, and has been extremely active since the devaluation of the Egyptian Pound. Aqarmap has successfully helped more than 90 developers promote and sell their properties to this valuable segment. Contact us to learn how we can help you reach these buyers: [email protected] Demand Trends This section presents the results of an elaborate survey that was sent by Aqarmap to more than 1,400,000 buyers. The continuous shifts in the demand encouraged us to conduct this periodical survey to keep Real Estate companies always on top of the fluid market dynamics. -13- Age of active buyers 40% 35% 30% 25% 20% 15% 10% 5% 0% 15-25 26-30 31-40 41-50 50+ Socioeconomic Segment A B C -14- -15- Average family size 35% 30% 25% 20% 15% 10% 5% 0% 1 2 3 4 5 6+ Socioeconomic Segment A B C -14- -15- Job position distribution 35% 30% 25% 20% 15% 10% 5% 0% Chairman CEO Socioeconomic SegmentGeneral manager A B C Owner - Director 16- Manager Team Leader Senior Employee Junior Employee - 17- Purchasing objective 40% 35% 30% 25% 20% 15% 10% 5% 0% e e n ildre Investing First hom Relocating Marriage Upsizing Upgrading r Ch Coastal hom Downsizing Fo Socioeconomic Segment A B C -16- -17- Neighborhood services priorities 50% 40% 30% 20% 10% 0% Highways Hospitals Malls Transportation Schools Universities Socioeconomic Segment A B C -18- -19- Midtown Condo sold out in 12 hours (Online with credit cards) In Feb 7th, 2018, Aqarmap partnered with Better Home to launch Midtown Condo, and to allow buyers to pay a fully refundable 10,000 EGP deposit with a credit card online. 80 Million EGP worth of property was sold out in 12 hours. 85% of the buyers were from outside Egypt. Do you accept credit cards? Contact us to learn more: [email protected] -18- -19- Compound amenities priorities 70% 60% 50% 40% 30% 20% 10% 0% Child Care Green Areas Malls Shops Smart Home Water Surfaces Socioeconomic Segment A B C -20- -21- Compound lifestyle appeal -20 - 70% 60% 50% 40% 30% 20% 10% 0% Socioeconomic Segment A B Must be Cinside a Compound Prefer inside a Compound Depending on price Prefer outside a Compound Must be outside a Compound -21 - Consumer finance sources 35% 30% 25% 20% 15% 10% 5% 0% Socioeconomic Segment Employment Salary A B C Employment Bonus/ Incentives Family Support -22 - Bank Loan Personal Longterm Savings Business Income Cash from Assets Resale -23 - Investment preferences -22 - 50% 40% 30% 20% 10% 0% Socioeconomic Segment Bank Certificates A B C Gold Real Estate Foreign Currency Stocks Business Gam'ayah Others I have no savings -23 - Vacation homes purchasing trends 30% 25% 20% 15% 10% 5% 0% Socioeconomic Segment North Coast A B C Marsa Matrouh Alexandria Sokhna -24 - Gouna Sharm Hurghuda Ras Sudr Marsa Alam Prefer to rent -25 - Architecture preferences 35% 30% 25% - 24- 20% 15% 10% 5% 0% American / European Socioeconomic Segment A B CAndalusian / Islamic Futuristic / High Tech Green / Environmental Modern / Simple Traditional / Egyptian - 25- Finishing preferences 50% 40% 30% 20% 10% 0% Furnished Fully finished Semi finished No finish Depending on price Socioeconomic Segment A B C -26- -27- -26 - Consumer property search behavior 60% 50% 40% 30% 20% 10% 0% Socioeconomic Segment A B C Friends Asking around in area Doormen Brokers Internet Exhibits Newspapers/ Magazines TV Billboards Radio -27 - -28- -29- Neighborhood Snapshots This new section that we include for the second time in our annual report offers a comprehensive snapshot of a few sample neighborhoods. it includes the demographic profile of buyers who are seeking to buy a unit in the neighborhood and some valuable insights about them.