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PROWEIN2020 1517 MARCH DÜSSELDORF EXHIBITION CENTRE PORTUGAL: HOME TO A WORLD OF DIFFERENCE Portugal is a country of contrasts, taking visitors on a journey of discovery and providing a multitude of unforgettable experiences. Steeped in culture and tradition, our history can be felt everywhere from the medieval castles and picture perfect villages scattered over meandering coastlines, to ower covered hillsides and lush golden plains. This old-fashioned charm mingles with new, cosmopolitan vibrancy. Indeed, our Capital city, Lisbon has a unique luminosity and energy that is bathed in 220 days of sunshine per year, making it one of the leading holiday destinations in the world. A country with a number of UNESCO World Heritage Sites, Portugal is characterised by art and culture – from world class literature to music and dance – you haven’t experienced our nightlife unless you’ve discovered Fado, Portugal’s most popular, traditional music genre. Our cuisine is characterised by full-avoured dishes, which vary from region to region. Rich and hearty meals abound in the North, while fresh sh and seafood thrive in the South. Speciality dishes include codsh, grilled sardines, tasty regional cheeses, egg sweets, and of course, Pasteis de Nata, our world famous custard tarts! In Portugal you will always nd a table piled high with sumptuous dishes, accompanied by a diverse range of still and Port wines. There is a wine for every occasion and such a wealth of new styles and avours to discover that you will never tire of exploring what we have to oer. If looking for an unforgettable experience, come challenge your senses and enjoy the unique. PORTUGAL: HOME TO A WORLD OF DIFFERENCE Portugal is a country of contrasts, taking visitors on a journey of discovery and providing a multitude of unforgettable experiences. Steeped in culture and tradition, our history can be felt everywhere from the medieval castles and picture perfect villages scattered over meandering coastlines, to ower covered hillsides and lush golden plains. This old-fashioned charm mingles with new, cosmopolitan vibrancy. Indeed, our Capital city, Lisbon has a unique luminosity and energy that is bathed in 220 days of sunshine per year, making it one of the leading holiday destinations in the world. A country with a number of UNESCO World Heritage Sites, Portugal is characterised by art and culture – from world class literature to music and dance – you haven’t experienced our nightlife unless you’ve discovered Fado, Portugal’s most popular, traditional music genre. Our cuisine is characterised by full-avoured dishes, which vary from region to region. Rich and hearty meals abound in the North, while fresh sh and seafood thrive in the South. Speciality dishes include codsh, grilled sardines, tasty regional cheeses, egg sweets, and of course, Pasteis de Nata, our world famous custard tarts! In Portugal you will always nd a table piled high with sumptuous dishes, accompanied by a diverse range of still and Port wines. There is a wine for every occasion and such a wealth of new styles and avours to discover that you will never tire of exploring what we have to oer. If looking for an unforgettable experience, come challenge your senses and enjoy the unique. WHY CHOOSE/DRINK PORTUGUESE WINES? Authentic and distinctive. Over 250+ grapes call Portugal their native home and the diversity of wines they can create are an endless adventure of discovery. Rich history in quality winemaking. Portugal has been making wines since 2000 BC and part of our evolution and continued success is in our soil and climate. From sand to shale to inuences from the Mediterranean Sea and the Atlantic Ocean to diverse microclimates and beyond, our vines have a variety of environments to create the ultimate expression in wine. Great winemaking isn’t just in our past — is also our future. Our new generation of winemakers use traditional wine blending techniques to innovate the types of wines Portugal can oer — creating a new category of incredibly food-friendly wines that match a variety of international cuisines. Don’t just take our word for it — Portuguese wines are recognised around the world for their quality and authenticity. Jancis Robinson, in a 13 year tasting, ranked Portuguese red wines the highest. According to research conducted at Prowein 2018 by the University of Geisenheim, Portugal ranks 1st as the most desired wine origin for international buyers to expand their future portfolio by 2021. Portugal was elected for the third consecutive year as “Best Destination in the World” by the World Travel Awards and in total won 39 awards. The wine region of Lisbon was considered by Wine Enthusiast one of the "10 Best Wine Travel Destinations 2019" Forbes magazine elected the best wines of 2019 and that in its list there are three Portuguese wines in the rst 12 places. WHY CHOOSE/DRINK PORTUGUESE WINES? Authentic and distinctive. Over 250+ grapes call Portugal their native home and the diversity of wines they can create are an endless adventure of discovery. Rich history in quality winemaking. Portugal has been making wines since 2000 BC and part of our evolution and continued success is in our soil and climate. From sand to shale to inuences from the Mediterranean Sea and the Atlantic Ocean to diverse microclimates and beyond, our vines have a variety of environments to create the ultimate expression in wine. Great winemaking isn’t just in our past — is also our future. Our new generation of winemakers use traditional wine blending techniques to innovate the types of wines Portugal can oer — creating a new category of incredibly food-friendly wines that match a variety of international cuisines. Don’t just take our word for it — Portuguese wines are recognised around the world for their quality and authenticity. Jancis Robinson, in a 13 year tasting, ranked Portuguese red wines the highest. According to research conducted at Prowein 2018 by the University of Geisenheim, Portugal ranks 1st as the most desired wine origin for international buyers to expand their future portfolio by 2021. Portugal was elected for the third consecutive year as “Best Destination in the World” by the World Travel Awards and in total won 39 awards. The wine region of Lisbon was considered by Wine Enthusiast one of the "10 Best Wine Travel Destinations 2019" Forbes magazine elected the best wines of 2019 and that in its list there are three Portuguese wines in the rst 12 places. WINE IN MODERATION The WINE in MODERATION programme is a European wine sector initiative aimed at promoting the responsible consumption of wine and wine products. It communicates the message that wine is a premium product to be savoured in moderation, and educates the public about the risks of excessive and improper consumption. It also encourages a wider cultural change in the approach to alcohol consumption. Viniportugal, the association responsible for the promotion of Portuguese wines, supports the WINE in MODERATION campaign through its “A Copo” (wine by the glass) initiative, which promotes responsible drinking. WINE IN MODERATION The WINE in MODERATION programme is a European wine sector initiative aimed at promoting the responsible consumption of wine and wine products. It communicates the message that wine is a premium product to be savoured in moderation, and educates the public about the risks of excessive and improper consumption. It also encourages a wider cultural change in the approach to alcohol consumption. Viniportugal, the association responsible for the promotion of Portuguese wines, supports the WINE in MODERATION campaign through its “A Copo” (wine by the glass) initiative, which promotes responsible drinking. PORTUGUESE GRAPES · A TREASURE TROVE 250 Portugal’s native grape varieties are a real national treasure. Exciting, distinctive. GRAPE Prized and savoured by generations of Portuguese wine-lovers. Ripe for discovery as fresh VARIETIES new avours by wine drinkers elsewhere in the world. Here are just a few of the nest… WHITE GRAPES RED GRAPES ALVARINHO ARINTO BAGA CASTELÃO Alvarinho makes characterful, rich, mineral white Arinto | Pedernã makes elegant, lemony, appley, Baga This late-ripening grape often makes lean, Castelão The most planted black grape of the wines with fruity notes of peaches and citrus, and mineral whites that are delicious young and fresh tannic reds that can be astringent in youth, but southern part of Portugal can make rm, ne, sometimes tropical fruits and owers. but can gain complexity with age. Arinto is the main mature to complexity with age. In hotter years, raspberry-fruity wines that evolve to a cedary, This high-quality white grape has long been prized grape of the famous wines of Bucelas, ne, elegant or by skilful ripening and winemaking, Baga can cigar-box character. It is at its best in the Palmela in the north west of Portugal, and is much planted whites from just north of Lisbon. It’s a late-ripening give rich, dense reds, with cherry and damson fruit, region on the Setúbal Peninsula south of Lisbon. in the northern part of the Vinho Verde region, grape with the great advantage that it keeps its ageing to softer, complex avours of herbs, malt, between the River Lima and the River Minho, which marked acidity even in hot conditions. No wonder cedar and dried fruit.Its heartland is Bairrada but it forms the border with Spain. (You may have met the that it grows across much of the country. It often also grows elsewhere in the Beiras, including Dão. It Spanish version, Albariño.) Its famous heartland is adds freshness and elegance to blends of other is also used as a base for sparkling wine. the Vinho Verde sub-region of Monção and Melgaço. white varieties. It also succeeds in the cool Vinho Alvarinho wines are fuller in body and higher in Verde region, where it is known as Pedernã.