Coventry Cultural Strategy 2017-2027
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COVENTRY CULTURAL STRATEGY 2017-2027 COVENTRY CULTURAL STRATEGY 2017-2027 CONTENTS FOREWORD 4 EXECUTIVE SUMMARY 7 PART A: VISION AND PRINCIPLES WHAT DOES THIS CULTURAL STRATEGY AIM TO DO? 8 WHAT DOES CULTURE MEAN TO COVENTRY? 13 VISION THE CONSULTATION PROCESS 14 PRINCIPLES DRIVING THE BY 2027 COVENTRY CULTURAL STRATEGY 16 BASELINE CULTURAL AND WILL BE A CULTURALLY HERITAGE CAPACITY ANALYSIS 20 ATTRACTIVE, VIBRANT CAPITAL PROJECTS 40 CULTURAL TOURISM 42 AND PROSPEROUS CITY ASSESSMENT OF STRENGTHS, TO LIVE IN, WORK IN OPPORTUNITIES, OBSTACLES AND RISKS 44 AND ENJOY. PART B: FIVE GOALS AND SEVEN THE CITY IS A DYNAMIC PLACE OF BIG IDEAS FOR CULTURAL GROWTH 2027 GOALS 47 INVENTION, CULTURAL DIVERSITY 2017-2027 GOALS IN ACTION 48 AND YOUTHFUL AMBITION AND IS SEVEN BIG IDEAS 54 PROUD TO BE A LEADING CITY OF 1 COVENTRY THE PLACE PARTNERSHIP 54 CULTURE IN MODERN BRITAIN. 2 CREATIVE PRODUCTION HUBS 56 3 THE CITY IS THE FESTIVAL 58 4 SEVEN YEARS YOUNGER 61 5 THE NATION IN COVENTRY 62 6 DIVERSE CITY 64 7 GETTING COVENTRY MOVING 66 CONCLUSION AND NEXT STEPS 68 REFERENCES 69 WRITING TEAM With support from Professor Jonothan Neelands Data Science Lab, University of Warwick Te-Anne Robles and Sarah Wall Andrew Dixon University of Warwick Culture Creativity Place Dr Vishalakshi Roy Website design University of Warwick Simon Harper University of Warwick Dr Geoff Willcocks Coventry University 2 3 COVCULTURE.COM COVENTRY CULTURAL STRATEGY 2017-2027 FOREWORD The City Council is fully behind This strategy is a really important This cultural strategy is an I’m delighted that Warwick is the Cultural Strategy and its document for our city – it gives important milestone in the strengthening our commitment to vision for Coventry. us the foundations that will cultural advancement of the our region by supporting Coventry allow us to build the future city and provides a crucial in developing its cultural strategy It will help us become a growth and sustainability of our roadmap for our growth and and through our continued culturally attractive, vibrant and cultural assets. development. The fact that it has commitment to contributing to the prosperous city for everyone been produced by a partnership implementation through the five who lives, works and studies It has been developed with involving both universities key goals and big ideas. here – and a leading city of the help of local people and and the City Council is also culture in a modern Britain. organisations, so it’s packed The cultural strategy will provide deeply significant, signalling Culture and the arts make full of things that are important a robust foundation, underpinned the collective desire of our places special - they reflect a to our residents and the future by the research provided by both organisations to work together shared history and heritage, hopes of our creative and institutions for Coventry City for the benefit of the whole city. and unite communities. They cultural groups. It is also a Council’s vision for 2027 which have an important role to play in ‘living document’ which will be The earliest institution in can only be stronger by coming supporting the future economic responsive in embracing new Coventry University’s evolution together to support our city and success of Coventry and we ideas, people and technologies was the Coventry School of will in turn benefit the city, partners will build on that valuable across its ten-year life. Design, founded in 1843. Since and of course the huge range of contribution as our city grows. this time, creativity has been a key independent arts organisations This approach creates a powerful component of our work and our and groups across the city. Our continued commitment document with a powerful plan. mission and as we look forward to working in partnership will It is important that as an institution, we recognise the vital importance ensure not only that the arts and we use our expertise and research of creativity to our city – to its cultural activity play their part to support and improve the lives economy, its communities and its in the growth of our city but Councillor Linda Bigham of communities in our local area landscape. This strategy not only also that though the delivery of Coventry City Council’s Cabinet as well as our global outreach and Member for Community Development offers the city direction, but also the Five Goals and Seven Big activities. Many of our staff and highlights its cultural, creative Ideas that underpin this strategy, students, present and future will and artistic potential. everyone can feel the benefits of benefit from this vision across their a thriving cultural sector. lifetimes by having more vibrant, Coventry is rich in culture and rich, cultural hubs in our city. this document will help keep I look forward to seeing this us focused so we make sure vision coming to fruition over that every single person who Councillor George Duggins the coming years. lives here can access arts and Professor John Latham Leader, Coventry City Council Vice-Chancellor and CEO, education in the city in whatever Coventry University form suits them. Professor Stuart Croft Vice-Chancellor and President, I want to say a particular congratulations and thanks to the City Council. We know that local authorities University of Warwick and government have been under enormous pressure in terms of funding over the last few years and where a council like Coventry City Council is remaining committed to the value and the power of arts and culture in difficult times, it is hugely appreciated and will be a great reward to the community. Sir Peter Bazalgette, Chair ITV plc, Chair Arts Council England 2012 - 2017 4 5 COVCULTURE.COM COVENTRY CULTURAL STRATEGY 2017-2027 EXECUTIVE SUMMARY The development of this strategy has been funded by Coventry City Council and Arts Council England (ACE) with support from both the University of Warwick and Coventry University and is based on an extensive consultation process. The strategy will continue to evolve over the ten-year journey towards achieving its vision. It’s important that this strategy remains into a recognised centre of national flexible and consultative in order to stay significance for its heritage and fresh and embrace new ideas, people contemporary culture. These changes and technologies. There will be an on- are based on the current cultural, going research and evaluation process economic and political landscape; being to regularly inform the implementation responsive to changing circumstances of the strategy. will keep the strategy live. The strategy sets out a ten-year vision Cities that take culture seriously for the cultural life of Coventry. The recognise that investments in culture vision builds on the existing heritage have a wide range of other benefits and culture of Coventry and in Part B, which are both social and economic. proposes five key goals for cultural A successful strategy needs to be growth in the city and 'Seven Big Ideas' distinctive, ambitious and based on a for transforming the cultural life of the partnership that has a commitment and city. The strategy also identifies some relevance to both the people and place of the incremental changes that will, of Coventry. over a decade, transform Coventry COVENTRY FIVE KEY CULTURAL GOALS LIFELONG HEALTH & ECONOMIC STRATEGY PARTNERSHIP LEARNING DIVERSITY WELLBEING GROWTH 6 7 2017-2027 COVCULTURE.COM COVENTRY CULTURAL STRATEGY 2017-2027 PART A: VISION AND PRINCIPLES WHAT DOES THIS CULTURAL STRATEGY AIM TO DO? The cultural strategy aims to recognise and expand the opportunities that exist for A FOCUS ON PARTNERSHIPS residents and visitors to engage with, experience and enjoy the arts and heritage AND ACTION IN THE CITY, that surround them in all of their variety. Coventry has a proud city-wide culture of HAS BROUGHT TOGETHER welcome and a reputation for being a place of peace and reconciliation. THE CITY COUNCIL, THE UNIVERSITIES, PROFESSIONAL AND COMMUNITY CULTURAL It is resilient and has adapted over transformational milestone in a ten-year ORGANISATIONS AND THE history to many profound changes in journey towards a longer term cultural PRIVATE SECTOR, ALL OF its industrial and social landscape. It ambition. But, the ambitions presented WHOM HAVE AN INTEREST IN has a positive culture of reinvention in the strategy are not dependent on a THE CULTURAL GROWTH OF and rediscovery. The cultural strategy is successful bid. The process of bidding forward looking, contributing to a city has already been transformational THE CITY. that is prepared to face the challenges and the energy, enthusiasm and IN AN AGE OF AUSTERITY of the future and build on its proud ambition of Coventry will be carried THESE NEW PARTNERSHIPS WILL heritage and collective values. forward through the implementation MAXIMISE THE RESOURCES AND of the strategy. New partnerships, and INVESTMENT NECESSARY FOR The strategy is designed to maximise extensive consultations and workshops CULTURAL GROWTH. the new partnerships that have come with residents, artists and cultural together to support the city’s bid organisations have established an on- to be UK City of Culture in 2021. going public dialogue about the future This important initiative could be a of cultural growth in Coventry. The cultural strategy calls for new partnerships between the city’s leading cultural organisations and the many community groups that offer POPULATION GROWTH (MID-2014 VS. MID-2015)1 neighbourhood cultural activity. This strong partnership approach will lead to new and radical opportunities to GE G H IN Coventry is the 9th RA RO WT CO share resources and costs, and to VE W O VE fastest growing local A T R N H G T develop new arts projects that R authority in England. I N Y combine their artistic strengths.