DOCSLIB.ORG

Introduction

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Introduction Chapter 1 Introduction 1.1 Background 1.1.1 The Experience Economy Economists have typically lumped experiences in with services, but experiences are a distinct economic offering, as different from services as services are from goods. Today we can identify and describe this fourth economic offering because consumers unquestionably desire experiences, and more and more businesses are responding by explicitly designing and promoting them. (Pine and Gilmore, 1998, p97) During the past decade, followed by Pine and Gilmore’s (1998; 1999) ground-breaking article and book on the ‘experience economy’, consumer experiences have gained increasing attention. The concept of an ‘experience economy’ comes about in an era where technological advancement has led to higher productivity and richer commodity supply. As such, competition among businesses is becoming increasingly intensified. The Internet has been used ever more intensively allowing for instant price comparison. As a result, goods and services tend to be exchanged on price and availability alone (Schmitt, 2003). Pine and Gilmore (1998; 1999) notes the progress into the fourth economic stage; that is ‘the experience economy’ especially in affluent developed economies where there is clearly an increasing demand for personalised experiences. In an ‘experience economy’, products and services alone can no longer serve as the differentiating factors that provide businesses with competitive advantage (Pine and Gilmore, 1998; 1999). In such an economic stage, the creation of memorable consumer experiences involving using goods as the ‘props’ and services as the ‘stages’ adds economic values centred on the staging of memorable experiences that engage consumers in a personal way (Pine and Gilmore, 1999). Pine and Gilmore (1999) recommend that in order to have rich experiences all four realms of experience namely entertainment, education, escapist and esthetical ones need to be explored. That is to say, companies need to go beyond just ‘entertaining’ consumers and use every available space to ‘engage’ consumers’ five senses, attending to their emotional, physical, intellectual and even spiritual needs. In addition, experiences are best designed and staged using experience design principles, namely the need to: ‘theme the experiences’ so that consumers can integrate all their feelings experienced; ‘harmonize impression with positive cues’; ‘eliminate negative cues’ which are inconsistent with the theme; ‘mix in memorabilia’; and, ‘engage all five senses’ (p.102-104). The successful designing and staging of experiences relies on creativity and innovation. Many of the later work on consumer experiences, in essence, are grounded in the concept of an ‘experience economy’. Such a concept is significant for the 1 tourism industry because the existence of tourism industry lies in the supply of consumer experiences given its hedonic and conspicuous nature (Morgan and Watson, 2007; Morgan, Lugosi and Ritchie, 2011). 1.1.2 The Growing Importance of the Consumer Experiences Over the past few decades the consumer experiences have attracted increasing academic research (Hirschman and Holbrook, 1982; McIntyre, 1989; Arnould and Price, 1993; Lee, Datillo and Howard, 1994; McIntyre and Roggenbuck, 1998; Borrie and Roggenbuck, 2001; Curtin, 2005). Building on the landmark text by Pine and Gilmore (1999), the recent publication by Morgan et al (2011) brings the debate up to the present day in that it explores three aspects of experience research, namely, understanding experiences, researching experiences and managing experiences. Echoing Pine and Gilmore (1999) and Schmitt (1999; 2003)’s view, Morgan et al. (2011) stress that such exponential growth in interest in the consumer experiences has emerged from a context where an increasingly rich supply of commodities and a rising functional homogeneity offer consumers a wide range of consumption possibilities. This in part, can be contributed to the fact that functional homogeneity is unable to differentiate economic offerings. As such, the importance of ‘experience management’ lies in its ability to sustain competitive advantages where there is a rising functional homogeneity. In addition to the principles and techniques offered by Pine and Gilmore (1999) in designing and staging successful experiences, Morgan et al. (2011) highlights the importance of interactive ‘co-creation’ as seen in Prahalad and Ramaswamy’s (2004 cited by Morgan et al., 2011) work, ideally enlarging the concept of ‘experience creation’ (Sundbo and Darmer, 2008 cited by Morgan et al., 2011) with the involvement of a diverse multitude of agencies and processes in producing experiences. While the current experience management literature has addressed the matured Western markets, future work also needs to understand the newly rising markets, such as the Chinese one. Successfully managing experiences cannot be achieved without a good understanding of experiences, which is often uncovered through innovative research methods. While the current experience research has adopted quantitative research methods, Morgan et al. (2011) calls for more creative qualitative research methods. If consumption is not merely about functional utility, but more about subjective ‘feelings, fantasy and fun’, as described by Hirschman and Holbrook (1982) and how it serves social, psychological and symbolic meanings, to operate successfully in such an environment, companies are recommended to adopt a consumer-oriented experiential approach where they 2 explicitly listen to consumers’ voices, attend to their feelings and experiences, and value their subjective interpretations. The literature suggest that only when a comprehensive understanding of experiences from the consumers own perspectives is gained, are companies and experience providers able to achieve added value and competitive advantage by designing and providing personally meaningful experiences that bring significance to the lives of their consumers. 1.1.3 Consumer Experiences in Travel and Tourism The tourism industry has naturally become the pioneer in the adoption of experiential approaches due to the conspicuous and hedonic nature of consumption (Morgan et al., 2011). This means that utilitarian may be less of a concern for tourism industry compared with other industries that mainly focus on the offering of functional ‘products’. The tourism industry, in essence, is presented to supply consume experiences (Morgan et al., 2011). In the tourism industry, as elsewhere, with the increasing development of transportation and Internet technology, there is increasing functional homogeneity in terms of tourism product offerings. For instance, more and more destinations can offer goods and services with similar functional attributes. As such, offering unique tourist experiences can create added values and sustain competitive advantages. 1.1.4 The Growth and Significance of the Chinese Market China is widely recognized as one of the major emerging outbound tourism markets in the world where the annual average year-on-year growth figure has been 22% since 2000 (WTTC, 2006). As a country with the fastest growing economy and the largest population in the world, China is expected to generate more and more travellers abroad in the years to come. It is estimated that the number of Chinese outbound tourists has the potential to reach 100 million by 2015 (WTO, 2008). Despite this rapid growth, the literature on the phenomenon of the Chinese outbound tourist market has been limited. More recently, studies have begun to focus on the understanding of Chinese travellers. To date, certain authors have contributed to the understanding of Chinese travellers (e.g. Choi, Liu, Pang and Chow, 2008; Gu and Ryan, 2008; Law, To and Goh, 2008; Li, Harrill, Uysal, Burnett and Zhan, 2009; Sparks and Pan, 2009; Chang, Kivela and Mak, 2010; Lee, Joen and Kim, 2010; Ye, Qiu and Yuen, 2010; Li, Lai, Harrill, Kline and Wang, 2011; Tsang, 2011). The majority of the current literature on Chinese travellers has focused exclusively on trends (e.g., WTO, 2008; Li et al., 2009), behaviour (e.g., Choi et al., 2008; Gu and Ryan, 2008; Law et al., 2008; Sparks and Pan, 2009; Chang et al., 2010), expectation or motivation (e.g., Li et al., 2011) and satisfaction (Gu and Ryan, 2008) when visiting Asian destinations such as Korea, Singapore 3 and Hong Kong (Choi et al., 2008 ; Lee, et al., 2010) and on all-inclusive package tours (e.g., Chang et al., 2010). A latest study done by (Ye et al., 2010) has started to address both motivation and the experiential dimension of Chinese tourists, despite the fact that the study they conducted is specific to Chinese medical tourists visiting Hong Kong. Lacking to date, however, are studies that investigate Chinese travel experiences, especially in Europe. A variety of reasons may explain this paucity of research to date. For example, although historically tourism has a long tradition in China, contemporary Chinese outbound tourism has not been researched intensively. Until now, Asia still constitutes the number one outbound tourism destination for the Chinese tourist market. Contemporary Chinese outbound tourism, especially to Europe, is a comparatively new phenomenon. As mentioned earlier, the experiential approach is a newly-introduced one, only after Pine and Gilmore’s landmark text in 1999. Finally, the Chinese economy, despite its rapid developing pace and its promising potential demand, may have not yet reached the fully-fledged ‘experience economy’, as is
Load more

Recommended publications
  • Ireland's Experience Economy
    Ireland’s Experience Economy 2021 #yourexperienceeconomy 2 Ireland’s Experience Economy 1 Ireland’s Experience Economy 1 Experience Economy by the numbers 2 Ireland’s Our campaign 4 Campaign purpose 4 Defining the Experience Economy 5 Experience Social and economic contribution 6 Sustainability and a shared island 6 Policy asks 7 Economy 1 Bouncing back 9 2 Putting people first 13 3 Fire powering product, marketing and digitalisation 17 With a landscape, surrounded by an outstanding Calls to action 20 coastline, diverse and dramatic, a haunting history steeped in ancient traditions, literature, folklore and music fused culture, Ireland has all the raw materials for an exceptional experience. ​ This amazing place, famous for its welcome, is backed by thousands of businesses and hundreds of thousands of people that power it. Our world-renowned hotels, fantastic festivals, the fame of sporting occasions, our rich provenance in food and drink, the ceremonies marking our culture and way of living, our campaign global connectivity join forces to create experiences unique to the island of Ireland. The Experience Economy is part of Ibec’s Reboot and Reimagine campaign to shape a better and sustainable future for Ireland. This is the Experience Economy and more than meets the eye. The Reboot and Reimagine campaign provides a range of solutions that cover the enormity and breadth of the challenges posed by the pandemic. It outlines thematic policy actions across engagement and crisis management, getting people back to work, fiscal policy and stimulus measures, responding to Brexit and reimaging a better Ireland. With courage and commitment from Government, the business community and the public, the Reboot and Reimagine campaign can chart not simply a recovery for society and the economy, but one which will deliver a more sustainable future for all.
    [Show full text]
  • Application of Brand-Centered Experience Design in the Transformation of Traditional Enterprises
    Frontiers in Art Research ISSN 2618-1568 Vol. 2, Issue 6: 71-82, DOI: 10.25236/FAR.2020.020613 Application of Brand-centered Experience Design In the Transformation of Traditional Enterprises Yubo Zhang*, Min Lin School of innovation and design, The Guangzhou Academy of Fine Arts, Guangzhou, 510260, China *Correspondence: [email protected] ABSTRACT. After 40 years of reform and opening up, China has become the world’s second largest economy. With the rapid economic development, local traditional enterprises have gradually paid attention to and realized the importance of user experience for enterprise transformation. However, every traditional enterprise must consider how to integrate user experience into the enterprise's existing model and give play to the market value of user experience. This paper explores the relationship between brand, experience and design. And, combined with brand positioning theory, behavioral economics prospect theory and experience model of design psychology, this paper proposes a brand-experience-design integration strategy model, which has been initially verified in corporate practice. KEYWORDS: Experience design; Brand; Integration 1. Introduction After 40 years of reform and opening up, China has become the world’s second largest economy. Economic development and technological progress have affected people’s needs and desires and consumers’ consumption patterns accordingly. Economic development has moved from the past agricultural economy, industrial economy, and service economy to the current experience economy. The so-called experience economy is an economic form in which goods and services are used as carriers to meet people’s ever-increasing spiritual needs, so that consumers can get emotional and self-realization value satisfaction and enjoyment.
    [Show full text]
  • Evaluation of the Coastal and Sustainable Tourism Projects
    SOCIAL RESEARCH NUMBER: 1/2018 PUBLICATION DATE: 09/01/2018 Evaluation of the Coastal and Sustainable Tourism Projects © Crown Copyright Digital ISBN 978-1-78903-321-2 Evaluation of the Coastal and Sustainable Tourism Projects Regeneris Consulting in partnership with The Tourism Company Full Research Report: Regeneris Consulting and the Tourism Company (2017). Evaluation of the Costal and Sustainable Tourism Projects. Cardiff: Welsh Government, GSR report number 1/2018. Available at: http://gov.wales/statistics-and-research/evaluation-coastal- sustainable-tourism-projects/?lang=en Views expressed in this report are those of the researcher and not necessarily those of the Welsh Government For further information please contact: Jo Coates Social Research and Information Division Welsh Government Cathays Park Cardiff CF10 3NQ Tel: 0300 025 5540 Email: [email protected] Table of contents List of Tables ...................................................................................................................... 2 List of Figures ..................................................................................................................... 4 Glossary ............................................................................................................................. 5 1. Introduction.................................................................................................................. 6 2. Methodology .............................................................................................................
    [Show full text]
  • UNIVERSITY of CALIFORNIA Los Angeles Architecture in the Experience Economy: the Catalog Showroom and Best Products Company a Di
    UNIVERSITY OF CALIFORNIA Los Angeles Architecture in the Experience Economy: The Catalog Showroom and Best Products Company A dissertation submitted in partial satisfaction of the requirements for the degree Doctor of Philosophy in Architecture by Christina Bernadette Gray 2019 © Copyright by Christina Bernadette Gray 2019 ABSTRACT OF THE DISSERTATION Architecture in the Experience Economy: The Catalog Showroom and Best Products Company by Christina Bernadette Gray Doctor of Philosophy in Architecture University of California, Los Angeles, 2019 Professor Sylvia Lavin, Chair Although it is often assumed that production must logically precede consumption, the development of postmodern architecture complicates this narrative. The development of postmodern architecture undermined established structures by centralizing the role of consumption and the consumer. This dissertation examines ways in which various conservative trends pushed the consumer closer toward production. These changes ushered in the experience economy of which Best Products Company and the broader catalog showroom phenomena were particularly emblematic. Drawing on these changes within the history of retail architecture, this dissertation sets out to explore how architecture emerged into the postmodern period as a box, a malleable shell that was increasingly being invaded and overturned by a powerful consumer. ii This dissertation of Christina Bernadette Gray is approved. Dana Cuff Michael Osman Debora Silverman Sylvia Lavin, Committee Chair University of California, Los
    [Show full text]
  • Teaching Leadership in the Experience Economy Paradigm
    Journal of Leadership Education DOI: 10.12806/V14/I4/I3 Special 2015 Teaching Leadership in the Experience Economy Paradigm Lori L. Moore Associate Professor Texas A&M University Jacklyn A. Bruce Associate Professor North Carolina State University Introduction Anyone involved in higher education today faces challenges. We are being asked to provide the best, most relevant education for today’s diverse student population while facing increasing budget cuts, and at the same time assess and demonstrate the student learning taking place. The argument can be made that students are an educator’s customers. It can also be argued that leadership educators strive to engage students (customers) through the various teaching strategies they employ within their programs, classrooms, or other contexts. In a world with greater emphasis being put on the bottom line of education, we cannot deny the importance of recruiting happy customers (students) who continue to return to our programs. For leadership educators, this means we must meet the needs of our “customers” without diluting or devaluing the educational process and intended outcomes of higher education. Students today have been described as consumer oriented, entertainment oriented, and entitled (Taylor, 2006). Taylor (2006) noted, Any topic, class, or field that cannot demonstrate its utility and meaning to each student will be suspect…The ability of each instructor to articulate a rationale for the necessity of their subject based on real world application is a necessary but not sufficient prerequisite for students to develop such necessary applications and subsequent value. Pedagogical activities must be available so each student can apply information to her/his own past, present, and future life.
    [Show full text]
  • The Nordic Approach to the Experience Economy Does It Make Sense? Bille, Trine
    The Nordic Approach to the Experience Economy Does It Make Sense? Bille, Trine Document Version Final published version Publication date: 2010 License CC BY-NC-ND Citation for published version (APA): Bille, T. (2010). The Nordic Approach to the Experience Economy: Does It Make Sense? imagine.. CBS. Creative Encounters Working Paper No. 44 Link to publication in CBS Research Portal General rights Copyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. Take down policy If you believe that this document breaches copyright please contact us ([email protected]) providing details, and we will remove access to the work immediately and investigate your claim. Download date: 29. Sep. 2021 Creativity at Work: The Nordic approach to the Experience Economy – does it make sense? By Trine Bille, Associate Professor, Ph.D., Copenhagen Business School, Department of Innovation and Organizational Economics January 2010 Page 1 / 24 Creative Encounters Working Paper #44 Abstract: This paper discusses the concept of the experience economy in a Nordic context and shows how the Nordic version of the concept has come about from a mix of three different approaches and theories. Besides, the Nordic definition links the experience economy closely with cultural activities. In the Nordic countries the experience economy has been developed in a political context and it is apparently a popular development policy for local government authorities and regions. This paper discusses the Nordic definition of experience economy and questions if it makes any sense.
    [Show full text]
  • Gaps, Inconsistencies, Contradictions and Future Research Directions Within Customer Experience Management
    Proceedings of The 24th World Multi-Conference on Systemics, Cybernetics and Informatics (WMSCI 2020) Systematic Literature Overview: Gaps, Inconsistencies, Contradictions and Future Research Directions within Customer Experience Management Gundars KOKINS Faculty of Engineering Economics and Management, Riga Technical University Riga, Latvia Anita STRAUJUMA Faculty of Engineering Economics and Management, Riga Technical University Riga, Latvia ABSTRACT oriented/driven” marketing as the replacement for the already outdated “goods -oriented marketing”, the research of The topic of Customer Experience Management has been customer experience turned to establishing processes, actively debated over the last 25 years, however, marketing measurements, tools and methods of mapping, designing and practitioners and theorists still don’t seem to agree on the measuring customer experiences in organizations in the dimensions, definitions and nature of the construct. New second half of the 2000’s. emerging technologies such as wearable gadgets, IoT and natural language processing constantly offer new frontiers in However, despite this construct growing larger and wider, both practical and theoretical research. The purpose of this papers published in the past few years are pointing out the literature overview is to identify the various research topics, lack of the most basic and fundamental of research questions issues and criticism within previous research and further having been answered and established within “customer research directions suggested, to identify reoccurring topics experience management” construct – such as definition, and points of issue, gaps within the theory or empirical proof, context, dimensions and foundation [3]. Some even question and be able to determine whether those points are addressed the novelty and independence of this research stream, in later research.
    [Show full text]
  • The Dy'vorian
    No. 36 WINTER 2019 www.dynevorrevisited.org.uk The Dy’vorian The magazine for all former pupils and teachers of Dynevor School Kev Johns Pantomime Dame, Radio Presenter, Actor, and Dy’vorian A Life in the Law Judge Stuart Batcup Dynevor’s Picasso The Art of Adrian Davies Egyptology David Jeffreys’ Work in Memphis Letter to the Editor When 3N and 4N came to Dynevor When the Secondary Technical I was eternally grateful to Mr. Mort for School in Swansea’s Somerset Place getting me through O-level. closed down in 1960, the students This is really an example of why it’s continued their education at Dynevor difficult for me to confirm the negative Grammar School. They became classes reactions of some of those making the 3N and 4N. move from the Tech. We enjoyed Our Scholarship marks were not quite excellent teaching, for example from good enough to merit a place at Dr Protheroe in Chemistry, Jop in Dynevor or Bishop Gore, but better Geography, Scruff in French and, of than those who were sent to Penlan course, from Iorrie Mort. Secondary Modern. Some of our Having dropped Geography for some masters at the Tech came with us, for reason, I was able to do O-level in the example Mr Sparky Hughes. Lower Sixth while doing the A-level The Tech was housed in the Old course. I eventually became a Geography Guildhall. I’ve often been down there teacher. I can only really say that the and have been amazed how near our “difficulties“ became less and less over classrooms were to the docks.
    [Show full text]
  • Swansea Council Section 6 Biodiversity Duty Monitoring Report to Welsh Government December 2019
    Swansea Council Section 6 Biodiversity Duty Monitoring Report to Welsh Government December 2019 A. Introduction 1. Since 2015, Swansea Council (together with all other public bodies) has been given increased responsibilities and legal duties to maintain and enhance the natural environment and biodiversity as a result of the following: The Well-being of Future Generations (Wales) Act 2015, Resilient Wales Goal: ‘A nation which maintains and enhances a biodiverse natural environment with healthy functioning ecosystems that support social, economic and ecological resilience and the capacity to adapt to change (for example climate change)’ The Environment (Wales) Act 2016 (Part 1) Section 6 Biodiversity and Resilience of Ecosystems Duty which requires that : ‘A public authority must seek to maintain and enhance biodiversity in the exercise of functions in relation to Wales, and in so doing promote the resilience of ecosystems, so far as consistent with the proper exercise of those functions’ 2. In complying with the Section 6 Biodiversity Duty, the Council is required to prepare and submit to Welsh Government by the end of 2019 (and then every three years after this date) a report (Section 6 monitoring Report) outlining what it has done to comply with the Biodiversity Duty. 3. Since the Environment (Wales) Act 2016 came into force much work has been undertaken by the Council at both a strategic and operational level to maintain and enhance biodiversity and the resilience of ecosystems. 4. This report is Swansea Council’s first Section 6
    [Show full text]
  • Embracing Co-Creation Thinking in Economics
    = = Working Paper = = Embracing Co-Creation Thinking in Economics Avik Chakrabarti Stephen M. Ross School of Business University of Michigan Venkat Ramaswamy Stephen M. Ross School of Business University of Michigan Ross School of Business Working Paper Working Paper No. 1188 June 2013 This work cannot be used without the author's permission. This paper can be downloaded without charge from the Social Sciences Research Network Electronic Paper Collection: ÜííéWLLëëêåKÅçãL~Äëíê~ÅíZ=OOVNQTR= rkfsbopfqv=lc=jf`efd^k= Embracing Co-Creation Thinking in Economics Avik Chakrabarti * and Venkat Ramaswamy ** JUNE 2013 [CONFIDENTIAL – PLEASE DO NOT CIRCULATE AND/OR QUOTE WITHOUT THE EXPLICIT PERMISSION OF THE AUTHORS] * Visiting Associate Professor of Business Economics, Ross School of Business, 701 Tappan Street, R4475, University of Michigan, Ann Arbor, MI 48109-1234. Tel.: (734) 615-1645; E-mail: [email protected] ** Hallman Fellow of Electronic Business and Professor of Marketing, 701 Tappan Street, R5440, Ross School of Business, University of Michigan, Ann Arbor, MI 48109-1234. Tel.: (734)763-5932; E-Mail: [email protected] Embracing Co-Creation Thinking in Economics Economics without the lens of co-creation, in the new evolving economy, blurs visibility. We provide a framework that can reshape economic thinking with co-creation at the core. In particular, an individual’s experience from co-creation is at the foundation of our economic apparatus. This is consistent with the mounting evidence on the new evolving economy where the conventional firm-centric view is of little relevance. We compare and contrast key elements of our co-creation thinking with conventional economic thinking. We show how fundamental economic concepts, such as surplus and efficiency, must be modified in order to incorporate co-creation experiences.
    [Show full text]
  • The Re-Emergence of the Experience Economy MAKE CONTACT: the RE-EMERGENCE of the EXPERIENCE ECONOMY
    MAKE CONTACT The re-emergence of the experience economy MAKE CONTACT: THE RE-EMERGENCE OF THE EXPERIENCE ECONOMY INTRO & METHODOLOGY WHAT HAPPENS NOW? We are at a turning point in human history. The events of VMG FUTURE OF SUPPORTING SOURCES: 2020 – COVID-19, social and political turmoil, disinformation – have challenged us beyond measure. Through all of this EXPERIENCES STUDY: VMG Youth in Pandemic chaos and uncertainty, experiences and connections have not Research Series: March-Sept been on hold, they’ve just looked different. 8 Qualitative IDIs with Event & Experience Experts 2020, n=10,000+ Global youth We’re about to reemerge into a cultural renaissance with respondents energy unlike anything seen before. So what happens to the 3 Qualitative Inputs from experience economy now? Experiential Design Grad Students VMG’s Proprietary Insights Communities: VICE Voices & In this report, we’ll glimpse into the future as seen through Online Quantitative Survey Mad Chatter the lens of young people - young people who have evolved, with 1,069 Respondents envisioned, and changed the world during such a pivotal time. Markets: US & UK We look at a newly developed marriage between consumer Demographics: 47% Men, 50% Women, identity and experiences, the intentionality with which young people will partake in events and seek out new experiences, 3% Non-binary and the key shifts in consumer perspective that will steer us Generations: 70% Gen Z & Millennial into the next era of culture and the future of the Field Dates: Jan-Feb 2021 experiential economy. 2 MAKE CONTACT: THE RE-EMERGENCE OF THE EXPERIENCE ECONOMY A RESURGENCE OF IN-PERSON EXPERIENCES AFTER MORE THAN A In-person experiences are about to return with even greater YEAR OF LIMITED vivacity and young people are bracing themselves for their IN-PERSON EVENTS, PENT return to the physical world.
    [Show full text]
  • A Comprehensive Socio-Economic Model of the Experience Economy: the Territorial Stage
    WORKING PAPER 9 – 2014/E THE CIRCULATION OF WEALTH A COMPREHENSIVE SOCIO-ECONOMIC MODEL OF THE EXPERIENCE ECONOMY: THE TERRITORIAL STAGE Guex Delphine and Olivier Crevoisier Authors Guex Delphine and Olivier Crevoisier Delphine Guex is a PhD student at the University of Neuchâtel, at the Institute of Sociology, and Member of the Research Group on Territorial Economy (GRET). Her research interests: tourism, his- tory, economic sociology of communication, cultural resources, presential economy. [email protected] Olivier Crevoisier is Professor of Territorial Economy at the Institute of Sociology and Director of the Research Group on Territorial Economy (GRET) at the University of Neuchâtel. He is also a mem- ber of the European Research Group on Innovative Milieux (GREMI). Research interests: innovative milieus, finance industry and cultural resources. [email protected] © 2014 by the authors ISSN : 1662-744X La reproduction, transmission ou traduction de tout ou partie de cette publication est autorisée pour des activités à but non lucratif ou pour l’enseignement et la recherche. Dans les autres cas, la permission de la MAPS est requise. Contact : MAPS - Maison d’analyse des processus sociaux Faubourg de l’Hôpital 27 CH - 2000 Neuchâtel Tél. +41 32 718 39 34 www2.unine.ch/maps [email protected] Abstract This paper deals with the economic dimension of the experience economy, i.e. how economic value is created between customers and producers and is articulated to monetary transactions. After discussing the Pine & Gilmore’s metaphor of stage and concept of admission fees, we propose the model of the Territorial Stage constituted by two elements.
    [Show full text]