Glossary of Key Sharing Economy Terms
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Glossary of Key Sharing Economy Terms Carpooling An alternative term for ridesharing, typically long-distance ridesharing (see below). Car-sharing Two different models of car rental. B2C car-sharing involves companies renting out shared cars that they own and are distributed around cities. P2P car-sharing involves the rental of privately owned cars. Both present an alternative to the individual ownership of cars. Crowdfunding The funding of companies, projects, causes, or loans using crowd-sourced capital from a “crowd” of potentially thousands of people. Crowdfunding comes in three variants, as described below. Equity crowdfunding The funding of a company through an online platform that allows a pool of investors to subscribe for unlisted shares. Debt crowdfunding The funding of a loan or portfolio of loans by a group of individuals, without the involvement of a bank. Rewards-based crowdfunding The funding of projects, causes, or inventions from backers who, instead of equity, receive rewards or perks that are usually related to the campaign and increase in value in proportion to the size of the backer’s contribution. Meal-sharing The sharing of meals between strangers in private homes, with the host charging their guests on a per seat basis. Ridesharing Individuals offering lifts in their car to other individuals. Ridesharing comes in a short-distance and long-distance form. “Short-distance ridesharing” involves shared car journeys within cities and is a substitute for traditional taxis. “Long-distance ridesharing” involves shared journeys between cities and is a substitute for rail or coach travel. 204 Glossary of Key Sharing Economy Terms 205 Sharing economy (condensed version) The value in taking underutilized assets and making them accessible online to a community, leading to a reduced need for ownership of those assets. Timebanking A system for the reciprocal exchange of services using time as a currency. An hour of time, however spent or received, usually has the same value and is held in a central repository: a “timebank.” Appendix A Nonexhaustive Compendium of Sharing Economy Companies (in order of appearance) Sector/Company Headquarters Founded Founder(s) CEO REAL ESTATE Short-term rentals Airbnb San Francisco 2008 Nathan Blecharczyk Brian Chesky Brian Chesky Joe Gebbia Roomorama Singapore 2009 Jia En Teo Federico Folcia Federico Folcia onefinestay London 2009 Tim Davey Greg Marsh Greg Marsh Demetrios Zoppos HomeAway Austin, Texas 2005 Brian Sharples Brian Sharples Carl Shepherd HouseTrip London 2010 Arnaud Bertrand George Junjun Chen- Hadjigeorgiou Bertrand Home-swapping HomeExchange Los Angeles 1992 Ed Kushins Ed Kushins Knok Barcelona 2011 Laura Martinez Juanjo Celada Rodriguez Juanjo Rodriguez Love Home Swap London 2011 Simon Walker Debbie Ben Wosskow Wosskow Debbie Wosskow Other space JustPark (parking) London 2006 Anthony Eskinazi Alex Stephany LiquidSpace San Francisco 2010 Mark Gilbreath Mark Gilbreath (office) Doug Marinaro 206 Appendix 207 Sector/Company Headquarters Founded Founder(s) CEO Science Exchange Palo Alto, 2011 Ryan Abbott Elizabeth Iorns (laboratories) Silicon Valley Elizabeth Iorns Dan Knox Storemates London 2011 Shaff Prabatani Bally Sappal (storage) Ben Rogers VEHICLES B2C car-sharing Zipcar Boston 2000 Robin Chase Mark Norman Antje Danielson Car2Go Ulm, Germany 2008 - Nicholas Cole P2P car-sharing RelayRides San Francisco 2008 Shelby Clark Andre Haddad SnappCar Utrecht, 2011 Pascal Ontijd Victor van Tol Netherlands Victor van Tol Getaround San Francisco 2009 Elliot Kroo Sam Zaid Jessica Scorpio Sam Zaid Drivy Paris 2010 Paulin Dementhon Paulin Dementhon Other vehicles Scoot Networks San Francisco 2011 Matt Ewing Michael Keating (scooters) Michael Keating Dan Riegel Spinlister Santa Monica, 2012 Will Dennis Marcelo Loureiro (bicycles) California Jeff Noh Boatbound San Francisco 2012 Aaron Hall Aaron Hall (boats) Matt Johnston RIDESHARING Short-distance ridesharing Lyft San Francisco 2012 Logan Green Logan Green John Zimmer Uber San Francisco 2009 Garrett Camp Travis Kalanick Travis Kalanick SideCar San Francisco 2012 Jahan Khanna Sunil Paul Sunil Paul Long-distance ridesharing Carpooling.com Munich 2001 Michael Reinicke Markus Barnikel Matthias Siedler Stefan Weber Appendix 208 Sector/Company Headquarters Founded Founder(s) CEO BlaBlaCar Paris 2004 Nicolas Brusson Fred Mazzella Fred Mazzella Francis Nappez GoCarShare London 2009 Drummond Gilbert Drummond Gilbert GOODS General yerdle San Francisco 2012 Carl Tashian Andy Ruben Andy Ruben Adam Werbach eBay San Jose, 1995 Pierre Omidyar John Donahoe Silicon Valley Etsy New York 2005 Robert Kalin Chad Dickerson Chris Maguire Haim Schoppik Jared Tarbell Peerby Amsterdam 2011 Eelke Boezeman Daan Daan Weddepohl Weddepohl Freecycle Tucson, 2003 Deron Beal Deron Beal Arizona Clothes Rent the Runway New York 2009 Jennifer Fleiss Jennifer Hyman Jennifer Hyman Poshmark Menlo Park, 2011 Manish Chandra Manish Chandra Silicon Valley Gautam Golwala Chetan Pungaliya Tracy Sun Threadflip San Francisco 2012 Jeff Shiau Manik Singh Manik Singh thredUP San Francisco 2009 Chris Homer James Reinhart Oliver Lubin James Reinhart Books Chegg Santa Clara, 2007 Josh Carlson Dan Rosensweig Silicon Valley Aayush Phumbhra Osman Rashid BookMooch San Francisco 2006 John Buckman John Buckman Dogs BorrowMyDoggy London 2012 Les Cochrane Rikke Rosenlund Rikke Rosenlund Appendix 209 Sector/Company Headquarters Founded Founder(s) CEO Rover.com Seattle 2011 Greg Gottesman Aaron Easterly Philip Kimmey DogVacay Santa Monica, 2012 Aaron Hirschhorn Aaron California Hirschhorn Food Feastly San Francisco 2013 Danny Harris Noah Karesh Noah Karesh EatWith Tel Aviv, Israel 2012 Guy Michlin Guy Michlin Shemer Schwarz Shareyourmeal.net Utrecht, 2012 Jan Thij Bakker - Netherlands Marieke Hart Cookisto Athens 2013 Michalis Gkontas Michalis Petros Pitsilis Gkontas Other Fon (wifi) Madrid 2006 Martin Varsavsky Martin Varsavsky Quirky New York 2009 Ben Kaufman Ben Kaufman SERVICES Paid TaskRabbit San Francisco 2008 Leah Busque Leah Busque oDesk San Francisco 2005 Odysseas Tsatalos Fabio Rosati (since oDesk’s merger with Elance) Skillshare New York 2010 Michael Michael Karnjanaprakorn Karnjanaprakorn Malcolm Ong PeoplePerHour London 2007 Simos Kitiris Xenios Xenios Thrasyvoulou Thrasyvoulou Vayable San Francisco 2010 Samrat Jeyaprakash Jamie Wong Jamie Wong Airtasker Sydney 2012 Tim Fung Tim Fung Jonathan Lui Instacart San Francisco 2012 Brandon Leonardo Apoorva Mehta Apoorva Mehta Max Mullen Time-based Time Republik Lugano, 2012 Gabriele Donati Gabriele Donati Switzerland Karim Varini Karim Varini Appendix 210 Sector/Company Headquarters Founded Founder(s) CEO Echo London 2014 Matthew Matthew McStravick McStravick CROWDFUNDING Equity crowdfunding Seedrs London 2012 Jeff Lynn Jeff Lynn Carlos Silva Crowdcube Exeter, UK 2011 Luke Lang Darren Westlake Darren Westlake Debt crowdfunding Lending Club San Francisco 2006 Renaud Laplanche Renaud Laplanche Funding Circle London 2009 Samir Desai Samir Desai James Meekings Andrew Mullinger Prosper San Francisco 2006 Chris Larsen Aaron Vermut John Witchel Auxmoney Düsseldorf, 2007 Raffael Johnen Raffael Johnen Germany Philipp Kriependorf Zopa London 2005 James Alexander Giles Andrews Giles Andrews Richard Duvall David Nicholson Rewards-based crowdfunding Kickstarter New York 2009 Charles Adler Yancey Strickler Perry Chen Yancey Strickler Indiegogo San Francisco 2008 Danae Ringelmann Slava Rubin Slava Rubin Eric Schell RocketHub New York 2009 Jed Cohen Brian Meece Brian Meece Vladimir Vukicevic People investing Pave New York 2012 Oren Bass - Sal Lahoud Justin Mitchell Upstart Palo Alto, 2012 Dave Girouard Dave Girouard Silicon Valley Mark Levin Index 3Doodler 116–17, 149 new categories 45–6 9Flats 46 new metric for sharing economy 99Designs 94 193 1099.is 65–6 NYC subpoena 164–6, 169 online community 25 Abbott, Ryan 207 payment 21 Accel Partners 4, 100, 101, 139 professionalization 148 Accenture 41, 129 real estate 46–8, 50, 51–2 Addison Lee 156 recession 28 Adidas 145 regulation 164–6, 170–1, 174, Adler, Charles 210 175–6, 179, 195 AIG 191 risk 66–7 Airbnb 3, 4, 11, 14, 92, 95, 135–6 sharing food 60 Bedford 40, 43 social experience 44, 45 beginnings 18–20 trust 30 Blecharczyk 28, 66–7, 87–91, 206 visit to Germany 182 buy-to-share 124, 125–6 Airtasker 63, 209 Chesky 18–21, 42, 46, 87–91, 95, Alamo 11 166, 201, 206 Alexander, James 210 compared with couchsurfing 61 algorithmic regulation 178 compared with JustPark 65 AlleyNYC 49 Cooperatives 2.0 196 Alterkeys 46 corporates 129, 135–6 Amazon 10, 98, 116, 144, 164, 185 creating entrepreneurs 41 distribution 143–4 disruption 154 investors 101 empowerment 42 partnering with corporates 141, 142 future 198, 201 Ruben 76–7 Gebbia 30, 78, 87–91, 171, 206 Amazon Payments 124 government engagement 152, 176 Amazon Web Services 17 Hurricane Sandy 179–80 Anderson, Joel 143 investors 97–8, 100–2, 105, 106, 124 Andreessen, Marc 120 lack of certainty 26 Andreessen Horowitz 100, 101–2, 112, marketplaces 103–4, 105, 106 119, 170 211 Index 212 Andrews, Giles 84–5, 210 BayShare 169 Android 21, 23 BBC 153 AngelList 112, 119, 122, 164 B Corporation model 196 AOL 7, 20, 100, 102 Beal, Deron 208 AOL-Time Warner 102 Bedford, Brittney 40–1, 42, 43, 65, AOL Ventures 139 148, 194 Apache 21 Belk, Russell 19 Appear Here 49, 152 Benchmark Capital 105–6 Apple 22, 27, 128, 131 Benkler, Yochai 190 investors 97, 99 Berger, Roland 199 apps 132, 142–3, 177, 180 Berkshire Hathaway 11, 180 car-sharing 23, 194 Bernanke, Ben 191 lending 137 Bertrand,