Fundraising Guide Humanitarian Coalition – Who We Are
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Fundraising Guide © Photo: Brendan Bannon TABLE OF CONTENTS Message from the Executive Director 3 How to Fundraise for the HUMANITARIAN COALITION 5 Raising Money 5 Fundaising: Step By Step 6 Group Fundraising Portal 7 Fundraising Ideas 8 Organizing an Event 9 Paper Forms 10 Media & Publicity 11 Legal Considerations 12 Privacy & Donation Receipts 13 Liability 14 ANNEXES Event Checklist 16 Individual Donation Form 17 Please Sponsor Me 18 Fundraising Proceeds Summary 19 Share Your Fundraising Experience 20 MESSAGE FROM THE EXECUTIVE DIRECTOR To Our Supporters, Thank you for fundraising for the HUMANITARIAN COALITION. The HUMANITARIAN COALITION was established with the vision of ‘raising the bar’ for Canadian emergency response, and with your ongoing support we are realizing this vision. By working together, our members seek to reduce the costs of fundraising, increase Canadians’ awareness of humanitarian crises and responses, and take the guesswork out of giving to ensure more help gets to those who need it than ever before. We join forces when disasters strike and when lives are in the balance. It is thanks to supporters like you that we are able to carry out essential programs for disaster survivors. With your support, the member agencies of the HUMANITARIAN COALITION will continue to provide immediate, life-saving assistance when and where it is needed the most. Thank you for joining us – Together we can save more lives! In this guide you will find more about our organization, as well as all the information you will need to plan a fundraising event and make a donation to the HUMANITARIAN COALITION. Wishing you a successful event! NICOLAS MOYER Executive Direction Humanitarian Coalition HUMANITARIAN COALITION 3 FUNDRAISING GUIDE HUMANITARIAN COALITION – WHO WE ARE The HUMANITARIAN COALITION is composed of THIS KIT IS FOR YOU IF: five agencies: CARE Canada, Oxfam Canada, Oxfam-Québec, Plan Canada and Save the Children You are not a professional fundraiser. The target audi- Canada. All Canadian humanitarian agencies that meet ence of this fundraising toolkit is volunteers working in our membership criteria are welcome and invited to local communities, employee groups, or anybody who join in this initiative. As a joint Canadian approach wants to tap into his/her network to make a difference. to humanitarian response, the HUMANITARIAN This toolkit is designed specifically to provide you with COALITION is a “one-stop shop” for all Canadians who some basic fundraising guidelines and to help you kick- want to donate during times of international humani- start your activities. tarian disasters. The members of the HUMANITARIAN COALITION work together to reduce unnecessary competition, inform the public on humanitarian needs, increase the impact of Canadian humanitarian responses and reduce adminis- trative costs. © Photo: Mubashar Hasan/Oxfam HUMANITARIAN COALITION 4 FUNDRAISING GUIDE HOW TO FUNDRAISE FOR THE HUMANITARIAN COALITION Thank you for your sense of initiative! At times of WHERE DOES YOUR MONEY GO? disaster or crisis, the contributions we receive from groups allow the HUMANITARIAN COALITION to Have you ever wondered what your donations bolster our support for the work of our member agen- actually buy? The following chart on the provides cies as they respond to the pressing needs examples of what your dollar can buy in a crisis of affected populations. situation. In this guide, you will find all the information you need to plan, organize, and hold a successful fundraising Amount What could be purchased event with friends, family, neighbours, co-workers, $2.00 10 packs of oral rehydration salts to team-mates, class-mates, or any group you choose. treat diarrhea $7.00 A durable treated mosquito net for one Good luck and don’t hesitate to get in touch with us if, family after reading this guide, you still have questions about $24.00 Blankets for refugee children group fundraising for the HUMANITARIAN COALITION. $25.00 A basic hygiene kit for one family $64.00 One month supply of nutritious food RAISING MONEY for two refugee children Fundraising for the HUMANITARIAN COALITION is a $184.00 A 100- litre cooking pot for use in a great way to raise awareness about humanitarian relief feeding centre and disaster response. Donating money to help make $240.00 Specialist emotional support to a a difference is one important way that people can be traumatized child empowered to take action! $270.00 An emergency shelter kit containing plastic sheeting, struts, pegs, and rope WHY SHOULD WE RAISE MONEY? for a family of eight. $1,100.00 A latrine digging kit During a humanitarian disaster, survivors are often in desperate need of assistance. Even a small amount of money from people like you and assistance from the HUMANITARIAN COALITION members can help alle- (Source: Oxfam Canada) viate their suffering. HUMANITARIAN COALITION 5 FUNDRAISING GUIDE FUNDRAISING: STEP BY STEP 1. KNOW THE FACTS - ELECTRONIC FORMS – Download our template spread- sheet and track all of your donations from your laptop Visit our website at www.humanitariancoalition.ca and or personal computer. Simply print, follow our submis- follow us on sion guidelines and send your documents by regular mail (See page 17 & 18 for details). for updates, news and photos. PAPER FORMS – Print and use them wherever your fundraising takes you! When you’re finished, just follow 2. SET A GOAL - our submission guidelines and send your documents by regular mail (See page 10 for details). Choose a goal amount to be raised. Be ambitious! 5. SUBMIT YOUR PROCEEDS - 3. MAKE A PLAN - See page 19 to learn the best way to submit Gather a team and begin brainstorming about: your fundraising proceeds to the HUMANITARIAN √ What type of event: See page 8 for some great ideas COALITION. to get you started! √ Your target audience: Who will attend? √ Timing: Do you want to avoid competing with another event? Would you like to piggy-back on the 6. WRAP-UP buzz of another event? √ Be proud of what you have accomplished! √ Promotion: How will you inform people about your Your fundraising efforts will make a difference event? How will your friends find out about it? How and save lives! can you spread the word and garner support? √ Show your appreciation: Thank everyone involved for √ Budget: How will you keep your costs low? their support, and let them know how much you were Think of ways to keep your costs as minimal able to raise. as possible. √ Send us your story: we want to know how it went, so be sure to send us pictures and to share your experi- ence with us! 4. DECIDE HOW TO TRACK YOUR DONATIONS There are three ways your fundraising group can keep track of and make your donation to the Contact us before holding your event to make HUMANITARIAN COALITION. sure you have everything in place for a fun and successful fundraiser! ONLINE – Use our Group Fundraising Portal to allow your donors to donate directly to us online. The Portal 613-239-2154 • [email protected] makes publicizing and tracking your fundraising fast, secure and simple for you, and is the most efficient way to donate (See page 7 for details). HUMANITARIAN COALITION 6 FUNDRAISING GUIDE GROUP FUNDRAISING PORTAL The Group Fundraising Portal is a secure and simple REGISTER your event or fundraising group and find out way for your fundraising group to register, publicize more at: http://humanitariancoalition.ca/how-to-help/ and keep track of fundraising online. Donations are group-fundraising made online via credit card or Paypal, and are pro- cessed instantly. The total amount of donations made MAKE IT PERSONAL by adding your event details and via your group is tracked so you can measure your photos success! And you won’t have to worry about col- lecting donor information for receipts, since it’s done SET A GOAL and track your progress on your event’s automatically. fundraising thermometer ADVANTAGES TO USING THE GROUP PORTAL: - Fast, secure and hassle-free - Your donors automatically receive donation receipts via email for eligible donations (of $10 or more). - No paperwork required! - Easy to share your group’s link by email or through social media HUMANITARIAN COALITION 7 FUNDRAISING GUIDE FUNDRAISING IDEAS Whether your event is small or large, youth-centered or geared towards adults, here are some great fundraising ideas to get you started! IN YOUR WORKPLACE: - Coordinate a benefit concert or invite a speaker to an event and charge admission √ Keep it casual organize a ‘casual day’ where - Hold a fashion show, talent show or employees have to donate two dollars for the trivia contest privilege of wearing a hat or jeans. Have your - Have a dress down day or pajama day employer match the total. - Host a benefit BBQ, pancake breakfast √ Host an event Have a golf tournament, organize a or spaghetti dinner fifty-fifty draw or invite colleagues to a movie night √ Get creative Hold an art auction, sell custom t-shirts, by donation make and sell greeting cards Make it a challenge Arrange an interdepartmental √ √ Change counts Collect change or foreign currency to fundraising challenge, or host a cooking competition donate over lunch √ Team up! Register a team in a Challenge Event such as a walk or run. FOR ADULTS √ Holiday Auction Ask your boss to donate a week or a √ Ebay Auction Auction some of your hidden few days of paid leave, and then auction it off to the gems on eBay and donate the profits highest bidder. √ Pub Night with a Purpose Organize a pub trivia night √ Make it monthly start a monthly giving campaign √ Cook something up! Host gourmet dinner or steak √ Match it Seek the support of your organization to night and charge admission match employee gifts √ Foreign Movie Night Host a foreign movie night at √ Holiday Auction Ask your boss to donate a few days your house and charge your friends admission, or, of paid leave, then auction it off to the highest bidder.