Health Tips to Empower You to Live a Longer, Stronger & More Meaningful Life

Food Fight: miracle food or marketing?

Kristen Wright, FNP-C Canyon View Women’s Care Adjunct Faculty, BYU College of Nursing Objectives

• Understand how diet affects our health • Review the food industry • Create an awareness of how marketing techniques influence our food choices • Review nutritional information, potential benefits and research behind popular superfoods Colon

Breast Uterine

Obesity ↑Blood Pressure CANCER Type 2 Diabetes

↑ cholesterol Arthritis Sleep apnea malabsorption CHRONIC HEART DISEASE ... ILLNESS (stroke)

Popular diets

Mediterranean Diet Raw Food Diet Weight Watchers Diet Atkins Diet South Beach Diet vegetarian diet Biggest Loser Best Life Belly Fat Diet Jenny Craig Mayo Clinic Diet the cookie diet elimination diet The Caveman (Paleo) Diet Slim-Fast Plan Sonoma Diet Medifast Diet Nutri-Systems Diet Hcg Diet Sugar busters hydroxycut You – On a Diet The Zone 3 Day Diet Macrobiotic Diet Volumetrics Diet Maple Syrup Diet Detox Diet Blood Type Diet Geno Type Diet American Heart Association Diet Beyonce 19 lbs. maple syrup diet

Oprah, 19 lbs geno type Diet

Madonna, 12 lbs elimination diet macrobiotic diet Supplements for Well-Being • Essential oils • Supplement ▫ Brain function ▫ Energy ▫ Weight loss ▫ Build muscle mass ▫ Disease prevention ▫ Fight infection Sources of Information

Spinach is Media healthy! 1. Testing 2. Marketing 1. Packaging 2. Real Estate 3. Words BLISS POINT

A + B + C = craving BLISS POINT TESTING Packaging 1949 current

Marketing Terms & Claims

• Healthy • Multigrain • Whole • Natural • Organic • Non-GMO Marketing Term:

Organic Organic

Consider buying organic Don’t “need” to buy organic

• Apples • Avocados • Sweet corn • Strawberries • Pineapple • Grapes • Cabbage • Celery • Sweet Peas (frozen) • Peaches • Onions • Asparagus • Spinach • Mango • Peppers • Papaya • Imported nectarines • Kiwi • Eggplant • Grapefruit • Cantaloupe • Cauliflower • Sweet potatoes Marketing Term:

GMO natural

Healthy

USDA

Protect Advise the agriculture public about producers diet about $5 million

Advertising costs

$627 million $404 million $174 million

Food companies spend $11 billion annually $$$ 10 to 50 times more

Promotion of the food pyramid Food & Drug Administration (FDA)

• Promotes Safety

• ensure food, supplements and drugs are safe and labeled accurately

• drugs do something “useful” according to science-based standards FDA approved

§ Average 10 years of testing for safety and efficacy

§ ≥ $350 million

§ Ongoing & routine inspections and quality control Dietary Supplement Health and Education Act (DSHEA), 1994

1. Expanded legal definition 2. No need to prove safety 3. Assumption of currently safe 4. Allowed Labeling leniency § ingredients might alleviate a nutrient deficiency § improve the structure or function of a part of the body § promote general well-being Common Beliefs: Supplements • “More is Better” • “Natural is Safe, Natural is Better” • “It’s been used for thousand of years, it must work” • “It can’t hurt to take supplements with my medicine” • “It wouldn’t have been approved it that claim wasn’t true” or “If it can hurt me, they wouldn’t be allowed to sell it” Drugs are considered unsafe until proven safe. Dietary supplements are considered safe until proven unsafe. Tips

• Look for USP or NF on the label • Understand “natural” • Name and reputation of manufacturer or distributor • RED FLAGS ▫ claim to work like prescription drugs ▫ mass emails ▫ marketed in mostly foreign language ▫ promise weight loss, body-building or enhanced sexual performance ▫ say a legal alternative to anabolic steroids

Supplement Resources

• informationisbeautiful.net

• National center for Complimentary and Integrative Health at nccih.nih.gov

• Tisserand and Young’s Essential Oils Safety: A guide for Heathcare Professionals Tips to Evaluate “studies” Power: size of study

Bias

Length of follow up

Risk

Confidence Interval “SUPERFOODS” Trendy Foods: Acai Berries Trendy Foods: Wheat Based Wheat Grass

Wheat Germ

Seitan Trendy Foods: Yeast Trendy Foods: Quinoa Trendy Foods: Spirulina Trendy Foods: Seeds & Nuts

• Chia • Flaxseed • Nuts Trendy Foods: Soy Trendy Foods: Coconut