How to Sell the New Elite AMD A-Series Desktop APUs Experience AMD’s Most Advanced APU

Industry-changing new features Groundbreaking performance for enhanced compute and • Industry-changing features for supreme Who it’s for gaming performance compute and gaming performance. • Customers who want a better • First to market with HSA features • Bringing games to life in a way that no PC experience with discrete-level designed to unlock your PC’s full potential. other APU can match through anticipated AMD ™ graphics technology. • Graphics Core Next (GCN) architecture Mantle optimizations for popular game • Customers who want a better visual to power next-generation games with titles like , Dragon experience than Intel Core i3 and next-generation performance. Age Inquisition and Plants vs. Zombies Intel Core i5. • HSA features unlock the full power Garden Warfare. of the GFLOPS. • AMD A10-7850K scores 1505 on • First and only APU with heterogeneous 3DMark Firestrike versus 784 for the 6 unified memory architecture – GPU and Intel Core i5-4690 (higher is better). Sell it in five seconds CPU have uniform visibility into entire • AMD A10-7850K scores 3480 on memory space. PCMark 8.2 Home versus 3116 for the • The AMD A10-7850K APU has 12 Intel Core i5-4690 (higher is better).6 compute cores1 (4 CPU cores + 8 GPU • Heterogeneous queuing permits different cores)* featuring Radeon™ R7 graphics for processor types to interact equally. revolutionary, responsive computing and • AMD TrueAudio technology to hear more Next-generation experiences 2 next-generation gaming. real time voices and channels in a game. • Get extreme levels of image quality, • Industry-changing HSA features smoother experience and audio realism for enhanced compute and gaming Platform compatibility for today and thanks to the compute power of the performance. tomorrow to maximize your investment AMD A10 APU. • Platform compatibility for today and • FM2+ socket compatibility for a unifying • Take your entertainment to an all new level tomorrow to maximize your investment. infrastructure that works with current and with support for 4K UltraHD resolutions. future APUs and CPUs. • AMD TrueAudio technology – makes • AMD Radeon™ memory: Optimize the games sound better, creates a more Sell it in 60 seconds latest AMD APU platforms.3 immersive experience and enables more accurate voice recognition.2 Architecture based on multithreaded • Enjoy ultrasmooth Blu-ray playback with “Steamroller” cores designed for more the new AMD Perfect Picture HD with performance than the previous generation Why it’s great frame rate conversion technology.7 • Up to 4GHz (AMD Turbo Core max Revolutionary architecture • Improve SD quality videos on HD screens. frequency), 3.7GHz (base frequency) and • Delivering AMD Radeon™ Graphics Core • Compute-accelerated JPEG decode helps 12 compute cores (4 CPU cores + 8 GPU Next (GCN) architecture4 with Mantle reduce preview and view wait times, cores)* with Radeon™ R7 graphics for API5 to APUs – up to eight graphics cores especially on high file count folders. revolutionary, responsive computing and featuring support for DirectX® 11.2.1 next-generation gaming. • Compute-accelerated file compression, • AMD TrueAudio technology2 – 32-channel conversion and encryption with OpenCL™ • Powerful AMD Radeon™ graphics for surround audio delivering the best software-enabled WinZIP. performance that commands respect. experience in audio realism. • Fast analysis and statistical modeling • “Steamroller” core architecture for using OpenCL™ technology-accelerated AMD A-Series APUs. LibreOffice Calc.

• FM2+ socket compatibility for a unifying

infrastructure that is designed to work

with current and future APUs and CPUs. *Visit AMD.com/computecores for more information. How to Sell the New Elite AMD A-series elite APUs AMD A-Series Desktop APUs The AMD A10 APU’s revolutionary HSA-enabled architecture with groundbreaking compute performance defines next-generation entertainment and gaming experiences How they stack up:

Processor Speed Unlocked PCMark 8.2 Home Score Five things everyone should 4.0GHz AMD A10-7850K 10 Max Turbo a 3480 know about AMD 1. The AMD A10-7850K and the A10- vs. Core i5 4690 3.9GHz 311612 7700K are the world’s first HSA- a enabled APUs.

3.9GHz 2. AMD is the only company who AMD A10-7800 11 Max Turbo X 3316 creates 64-bit CPUs and high-performance graphics cards.

vs. Core i5 4460 3.4GHz X 291112 3. AMD’s FX-9590 is the first commercially available CPU to hit 5GHz.8 3.8GHz AMD A10-7700K 13 Max Turbo a 3263 4. AMD’s technology is inside every major current-generation gaming console and home entertainment vs. Core i5 4590 3.7GHz X 302712 system: Microsoft’s , Sony’s PS4™ and Nintendo’s U. 3.8GHz 5. AMD APU technology accelerates AMD A8-7600 11 Max Turbo X 3187 the performance of more than 500,000 apps including Windows, Internet Explorer, Google Chrome, 12 vs. Core i3 4150 3.5GHz X 2960 Firefox and Adobe.9

3.9GHz AMD A6-7400K 15 Max Turbo a 2914

vs. Pentium G3450 3.4GHz X 258014

AMD A-series quick reference guide

APU model A10-7850K A10-7800 A10-7700K A8-7600 A6-7400K AMD Radeon™ graphics brand R7 R7 R7 R7 R5 TDP 95W 65W/45W 95W 65W/45W 65W/45W AMD compute cores 12 compute cores* 10 compute cores* 10 compute cores* 10 compute cores* 6 compute cores* (CPU + GPU) (4 CPU + 8 GPU) (4 CPU + 6 GPU) (4 CPU + 6 GPU) (4 CPU + 6 GPU) (2 CPU + 4 GPU) GPU clock speed 720MHz 720MHz 720MHz 720MHz 756MHz CPU clock (max turbo/base) 4.0/3.7GHz 3.9/3.5GHz 3.8/3.4GHz 3.8/3.1GHz 3.9/3.5GHz Total L2 cache 4MB 4MB 4MB 4MB 1MB 2133 or Max DDR3 2133 2133 2133 1866 2400 with amp AMD Turbo Core Yes Yes Yes Yes Yes Unlocked8 Yes No Yes No Yes Radeon™ Dual Graphics Yes Yes Yes Yes No

*Visit AMD.com/computecores for more information. How to Sell the New Elite AMD A-Series Desktop APUs

AMD A10 APU features and benefits

AMD compute performance AMD TrueAudio technology The AMD A10-7850K APU has 12 compute cores (4 CPU cores + An AMD exclusive * ™ 8 GPU cores) featuring Radeon R7 graphics for revolutionary, TrueAudio TrueAudio technology (ACP) – 32-channel responsive computing and next-generation gaming. surround audio delivering the best in audio realism to make games sound better, create a more immersive experience, and deliver Heterogeneous Systems Architecture (HSA) more accurate voice recognition.2 An AMD exclusive End consumer AMD Eyefinity technology • HSA enables an immersive user experience with more efficient An AMD exclusive app performance and superior image quality. • Customize your desktop configuration for • Innovative HSA-enabled processors are designed to enable the enhanced productivity with AMD Eyefinity pixel-perfect-picture experience on the latest, most popular technology.16 computing devices. • Connect to up to four displays for panoramic • Up to 32GB of shared memory. gaming with AMD Eyefinity technology. • Performance, programmability, portability, power efficiency. • Redefine total immersion with AMD Eyefinity multidisplay technology. Developer • hUMA is designed to improve the performance and efficiency of the processor by enabling the CPU and the GPU to seamlessly AMD Memory Profile (AMP)technology share data. It also allows for easier GPU acceleration using familiar An AMD exclusive programming languages, which can result in significantly lower • Optimize the latest AMD APU platforms with development costs for the creation of accelerated applications. AMD Radeon™ R9 gamer series memory.3 • Heterogeneous queuing helps to reduce latency within the APU • Enjoy an easier and reliable and is the key to unlocking the full potential of the APU, resulting experience. Get to your desired speed faster in higher levels of performance and power efficiency. with AMP technology.8 • hQ transforms the current processor ‘master/slave’ architecture • AMD memory DDR3 2400 system modules of the APU and turns it into ‘all processors equal’ type of design. deliver top performance and maximum value for a boost in entertainment and gaming PCs. AMD Perfect Picture HD • AMD memory provides top performance and AMD Picture Perfect HD provides brilliant colors and sharp images maximum value without breaking the bank. for smooth playback of Blu-ray and other HD content on your PC.7 (GCN) architecture AMD Turbo Core technology An AMD exclusive Tear through everyday applications with up to 300MHz of Power your next-generation games with additional clock speed with AMD Turbo Core 3.0 technology next-generation performance.4 on the AMD A10-7850K APU (3.7 base/4.0 Turbo). Mantle An AMD exclusive MANTLE API Raise your games to unprecedented levels with hyper-efficient performance from AMD Mantle technology.5

*Visit AMD.com/computecores for more information. How to Sell the New Elite AMD A-Series Desktop APUs

What’s important to the customer

Focal points • These customers primarily care about a system that delivers performance, which they equate as cores + frequency. This is predominately measured through gaming performance and overclockability. • The AMD A10-7850K APU has 12 compute cores (4 CPU cores + 8 GPU cores)1 featuring Radeon™ R7 graphics for revolutionary, responsive computing and next-generation gaming. • Make more with AMD – you can sell AMD Radeon™ DDR3 2400 memory at a higher margin.

The conversation • Talk about how versatile the overclocking capabilities are, that both the CPU and GPU can be overclocked.8 • Tell them that when they buy an APU they are getting a product that is designed to last.

Great for:

Home theatre PCs Gaming systems

1. AMD defines a “Radeon Core” as one Shader/Shader Array. The term “GPU Core” is an evolution of the term “Radeon Core”. “GPU Core” is defined as having 4 SIMDS each comprising of 64 Shaders/Shader Arrays. For example, 512 “Radeon Cores” equals 8 “GPU Cores“ (8 GPU Cores x 4 SIMDs x 16 Shader Arrays = 512 Radeon Cores). Visit www.amd.com/computecores for more information. 2. AMD TrueAudio technology is offered by select AMD Radeon™ R9 and R7 200 Series GPUs and select AMD A-Series APUs and is designed to improve acoustic realism. Requires enabled game or application. Not all audio equipment supports all audio effects; additional audio equipment may be required for some audio effects. Not all products feature all technologies—check with your component or system manufacturer for specific capabilities. 3. AMD Memory is manufactured and warranted by third parties. AMD, the AMD logo, Radeon, and the Radeon logo are used under license. AMD Memory is designed and tested to work with AMD platforms and components but may not be supported on all and processors developed by other manufacturers - check with your component or system manufacturer to ensure AMD Memory is compatible with a specific system model or platform. Visit www.amd.com for a list of AMD Memory vendors. 4. The GCN Architecture and its associated features (AMD Enduro™, AMD ZeroCore Power technology, DDM Audio, and 28nm production) are exclusive to the AMD Radeon™ HD 7700M, HD 7800M and HD 7900M Series Graphics and select AMD A-Series APUs. Not all technologies are supported in all system configurations—check with your system manufacturer for specific model capabilities. 5. Mantle application support is required. 6. Testing by AMD Performance labs using 3DMark Fire Strike, PCMark 8 as of July 2014. AMD A10-7850K with Radeon™ R7 Series Graphics, 2x4GB DDR3-2133, 256GB non-rotating SSD, Catalyst 13.35, Windows 8.1 64bit, PC Mark 8 Home Score 3480. 3D Mark Firestrike Score 1505. Intel® Core™ i5-4670K with Intel HD 4600 Graphics, 2x4GB DDR3-1600, 256GB non-rotating SSD, driver 10.18.10.3412, Windows 8.1 64bit, PC Mark 8 Home Score 3246. 3D Mark Firestrike score 784. 7. AMD Perfect Picture HD is an image, video processing and display technology that features advanced de-interlacing, dynamic contrast adjustment, color vibrancy, noise reduction and edge enhancement that provides brilliant colors and sharp images for smooth playback of Blu-ray and other HD content on your PC. 8. WARNING: AMD’s product warranty does not cover damage to processors, memory or caused by overclocking (even when overclocking is enabled via AMD hardware or software). Operating your AMD processor or memory outside of specification or in excess of factory settings, including but not limited to overclocking, may damage your processor and/or lead to other problems, including but not limited to, damage to your system components (including your and components thereon (e.g. memory)), system instabilities (e.g. data loss and corrupted images), shortened processor, system component and/or system life and in extreme. 9. Taken from http://www.engadget.com/2012/09/27/bluestacks-teams-with-amd-to-optimize-its-android-app-player/ as of February 21, 2013. 10. System configuration for the processors noted is 2x4GB DDR3-2133, 256GB non-rotating SSD, Catalyst 13.35, Windows 8.1 64bit. 11. System configuration for the processors noted is 2x4GB DDR3-2133, 256GB non-rotating SSD, Driver 14.20.1004, Windows 8.1 64bit. 12. System configuration for the processors noted is 2x4GB DDR3-1600, 256GB non-rotating SSD, Driver 10.18.3621, Windows 8.1 64bit. 13. System configuration for the processors noted is 2x4GB DDR3-2133, 256GB non-rotating SSD, Driver 14.1000, Windows 8.1 64bit. 14. System configuration for the processors noted is 2x4GB DDR3-1600, 256GB non-rotating SSD, Driver 10.18.10.3496, Windows 8.1 64bit. 15. System configuration for the processors noted is 2x4GB DDR3-2133, 256GB non-rotating SSD, Driver 14.200, Windows 8.1 64bit. 16. AMD Eyefinity technology supports up to four DisplayPort monitors with select AMD A-Series APUs. Supported display quantity, type and resolution vary by APU model and system design; confirm specifications with the system manufacturer before purchase. To enable more than two displays, or multiple displays from a single output, additional hardware such as DisplayPort-ready monitors or DisplayPort 1.2 MST-enabled hubs may be required. A maximum of two active adapters is recommended. See www.amd.com/eyefinityfaq for full details.

The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors. The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or changes. AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION. AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. IN NO EVENT WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

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Go here… To find out more about AMD A-Series products. www.amd.com/apu