USC-Based Co. Asks: Whatsyourmuch?
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University of South Carolina Scholar Commons October 2008 10-6-2008 The aiD ly Gamecock, MONDAY, OCTOBER 6, 2008 University of South Carolina, Office oftude S nt Media Follow this and additional works at: https://scholarcommons.sc.edu/gamecock_2008_oct Recommended Citation University of South Carolina, Office of Student Media, "The aiD ly Gamecock, MONDAY, OCTOBER 6, 2008" (2008). October. 18. https://scholarcommons.sc.edu/gamecock_2008_oct/18 This Newspaper is brought to you by the 2008 at Scholar Commons. It has been accepted for inclusion in October by an authorized administrator of Scholar Commons. For more information, please contact [email protected]. Sports TheThe MixMix Nathan Pepper makes TheThe creamcream ofof Columbia’sColumbia’s list of Gamecocks’ MVPs cropcrop turnsturns outout toto MusicMusic Saturday. See page 11 Crawl.Crawl. SeeSee pagepage 7 dailygamecock.com UNIVERSITY OF SOUTH CAROLINA MONDAY, OCTOBER 6, 2008 VOL. 102, NO. 41 ● SINCE 1908 USC-based co. asks: Whatsyourmuch? Students’ design brand explores success “We made ‘Sleepmuch?’ for the night staff of Presbyterian Hospital in Charlotte, N.C., through varieties of original catch phrase and ‘Lovemuch?’ for the girls tennis team of Summerville High School,” said Spyker. “We Abby Rouen can meet with the person and create whatever THE DAILY GAMECOCK they need.” Much Originals is also giving people a “What’s your much?” chance to get politically involved. In honor That’s the question being asked by the three of the election year, the company has created young creators of Much Originals, a Columbia- “Votemuch?” shirts, with $3 of the proceeds based apparel design company. being donated to the candidate’s campaign of Richard Spyker, a fourth-year advertising the purchaser’s choice. student, is the marketing director for Much. The brand now sells “SouthCarolinaMuch?” “The phrase was used everywhere, and “FishMuch?” shirts out of Palmetto Moon ‘drinkmuch?,’ ‘fishmuch?,’ and it was catchy. in Charleston’s Northwoods Mall, as well as We didn’t want it to be a question but rather a shirts, pong balls and stickers on their website, statement. My much is jamming, it’s just what www.whatsyourmuch.com. you want to do in life,” Spyker said. The Web site boasts a Whatsyourmuch? During a 2007 spring break trip to Panama Gallery, inviting customers to send in pictures City Beach, Fla., eight South Carolina students and videos of them enjoying their hobby and were sharing a cooler when someone looked sporting their Much gear. inside and said “Drink much?” That phrase “We want to see people doing their favorite sparked the question of “What’s your much?” hobby,” said Spyker. “We want it to become a and a company was born. video and blogspot where someone can network “We usually devote about two hours of with other individuals who enjoy the same thing work a day which can be hard to balance with and share stories and information.” school, but we started this for fun,” said Spyker. The Much logo can be seen all around campus “‘Whatsyourmuch?’ is about doing what you as the brand becomes more popular. do, enjoying it and sticking with it.” “I love my ‘SouthCarolinaMuch?’ shirt,” said Spyker said he hopes the company can grow Chauna Martinez, a second-year international as large as the “Life is Good” brand. studies student. “I’m from Texas so whenever I Comprised of Spyker and two other wear it at home, I get a lot of compliments and employees, graphic designer Tim Rodono, a people want to know what it’s about.” fourth-year visual communications student and According to the website, “Much is whatever sales director Justin Bowers, a University of you want it to be. Whoever you are, how ever Special to ThE DAILY GAMECOCK South Carolina graduate, the company hopes to you live, much is your way to express it.” work with charities and does original designs. Much Originals advertises consumers’ favorite hobbies on T-shirts and accessories. Charity event offers variety for community Helping Hands Hoedown, sponsered by local businesses to benefi t special services, makes fun weekend for attendees with auction, shows, dance J. Scott Applewhite / The Associated Press Vice presidential candidates Sen. Joseph Biden and Gov. Sarah Palin debated in St. Louis, Mo. last Thursday. Elena Bloudek THE DAILY GAMECOCK Graham shares opinions on debate The Helping Hands Salon & Spa. Hoedown was held last The event was alcohol- Friday and Saturday at free and attracted citizens Q: But you still think she had a good showing? Lexington’s Old Mill of all age groups. South Carolina politics expert, USC professor reviews A: “Compared to the interviews being played this week, to benefit Meals-on- Children enjoyed vice presidential candidates’ performance, audience she did well and didn’t need a lifeline. (A reference to the Wheels, Samaritans Well, candy, while their parents Tina Fey skit on Saturday Night Live.) I don’t think they’ll Lexington Interfaith browsed through a national appeal after last Thursday’s debate have much to parody in her performance this week.” Community Services, Pets collection of quilts given to Q: What do you think of the events of the last few Inc. and The MS Society. wounded war veterans and Josh Dawsey weeks with Gov. Palin? Streets were closed off tables of crafts for sale. STAFF WRITER A: “At fi rst, her entering the race was very exciting. Then to make room for the An emphasis was placed it was a fade. But I think she’s showing she’s a quick learner festivities, which included on specialty and local Following Gov. Sarah Palin and Sen. Joseph Biden’s vice and will turn out to be a credible candidate.” a silent auction, a vintage products. Hand-crafted presidential debate on Thursday night, USC political science Q: What did Sen. Biden do well? custom car and bike show jewelry, goat’s milk professor and South Carolina politics expert Blease Graham A: “I thought he was right on target extolling the virtues of and a street dance on shampoo and honey were shared his thoughts on the debate. Graham, a native South a presidential candidate. He showed an impressive knowledge Friday night. available for sale during Carolinian, has taught at USC for 38 years . He co-authored of foreign affairs in Iraq and Afghanistan. He also explained Local businesses helped the hoedown and many a book on South Carolina politics, and he is looked upon a position change well, telling the American people he to make the event a of the businesses offered nationwide as an expert on South Carolina issues. changed for thoughtful reasons and not just for political success by sponsoring the guests the opportunity Q: So who won the debate? purposes.” numerous activities. to enter raffles for their A: “I think it was a win-win for both parties. Each Q: How do you think this changes the election? One wall was covered products. participant did better than they were expected to do.” A: “I don’t think it changes the race much at all. People vote with art that was entered Lisa Waters got to see Q: Did either candidate show weaknesses? for the presidential candidates and not the vice presidential in the Student Art Show, many of the festivities A: “At times, Gov. Palin still looked a little vague and candidates. Both parties focused more on the top of their sponsored by The Art Spot. Saturday while she worked seemed not to be able to answer fairly detailed questions, or ticket during the debate.” Across the way, citizens at the Pampered Chef at least reveal details when asked about her assertions about enjoyed chair massages us fi ghting for freedom.” Comments on this story? E-mail [email protected] sponsored by Bella Riley’s HOEDOWN ● 4 Sports The Mix Opinion............... 6 TODAY TUESDAY Crime report............ 2 Want to know what’s been going Find out why the Bonefi sh Grill Puzzles................ 9 on in the world since USC’s last SEC is the place to go for a nice Comics................ 9 Classifi ed.................. 10 win? See page 11 dinner in the Vista See page 7 84 59 79 57 MONDAY, OCTOBER 6, 2008 pageTWO PIC OF THE DAY Vote Smart Last week’s poll 10 a.m. to 3 p.m. Student Government Greene Street Students for Life Results meeting 6 p.m. to 7 p.m. Last week’s results: Russell House, Room 302 After Friday’s debate between Sens. John Indian Cultural McCain and Barack Obama, what other Exchange meeting debates do you plan to watch? 6:30 p.m. to 8 p.m. RH, Dining Room — 18 percent — I didn’t watch this debate. Red Cross Club meeting — 4 percent — After Friday’s, I’m not 7 p.m. to 8:30 p.m. RH, Room 302 watching another debate. Feminist Majority — 18 percent — I might watch another Leadership Alliance debate if I’m not lousy. 7 p.m. to 8 p.m. Alan Tauber / THE DAILY GAMECOCK RH, Room 303 — 60 percent — I absolutely plan on Venice is Sinking, an orchestral pop band based from Athens, Ga., plays at the Free PAD Pre-Law watching the next two debates. Times Music Crawl on Saturday night. Fraternity meeting 7 p.m. to 8 p.m. BA, Room 003 Local National World What are you doing for Fall Women’s Bible Study MYRTLE BEACH — Some HUNTINGTON BEACH, STOCKHOLM, Sweden 7 p.m. to 9 p.m. Break? bikers are vowing not to Calif. — He may not be able — Germany joined Ireland Nursing 136 return to Myrtle Beach after to walk on water, but when and Greece on Sunday in protesting a traffi c checkpoint the mood strikes, Father guaranteeing all private bank Academic Team A) Going home! (Yay for Mom doing my set up by police to make sure Matthew Munoz can ride one accounts, putting Europe’s practice the motorcycles weren’t too gnarly wave.