Edag...Newsletter...No.1...2006
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..............edag....newsletter....No.1...2006..... Issues: » EDAG Presents the Concept Car “EDAG Biwak” at the 2006 Geneva Motor Show » Detroit Motor Show and Auto Expo in New Delhi 2006 » EDAG Constructs XL Sculptures for Berlin – Unusual project as part of the “Germany – Country of Ideas” campaign » EDAG at the 2005 SAE CONGRESS in Brazil » EDAG Support for VW in the Creation of the Concept Vehicle “Eco Racer“ » In brief: New Internet Website for EDAG Sigma · International visitors » Two Years’ Success with Mission “Service Offensive” – EDAG IT Service Desk » SAP Certification of EDAG as a “Customer Competence Center” » 25 Years with EDAG Contact: Christoph Horvath Manager Public Relations, Fulda Tel.:++49 (0) 6 61-60 00-5 70 E-mail: [email protected] Graphics/Layout: Peter Grösch Marketing Department Tel.:++49 (0) 6 61-60 00-2 64 E-mail: [email protected] Going-to-press-date for the next newsletter is the 15th March 2006. ..............edag....newsletter....No.1...2006..... EDAG Presents the Concept Car “EDAG groups; high gloss finish and chrome elements for Biwak” at the 2006 Geneva Motor Show the bank clerk – crinkle finish, steel rims and denim “Patina instead of high gloss” – trim and fabric covers for the young rebel. In order to colour as marketing instruments reduce the number of niche vehicles, we satisfy calls for individualism by offering numerous Fulda/Geneva At this year’s Motor Show in alternative versions of the extras, not by offering Geneva, EDAG Engineering + Design AG will be various body forms.” exhibiting two exceptional vehicle concepts which will reinforce the company’s reputation as an With the version for the Geneva Show, EDAG innovative and creative partner to the international deliberately set out to produce a provocative motor vehicle industry. As a world premiere, the exterior – the EDAG Biwak look was inspired by globally active company will be presenting the the spirit of the grunge movement of the early “EDAG Biwak”, a sensational derivative concept 1990s, and takes up a successful trend in the based on the New Beetle. fashion branch. A matt crinkle finish, leather- covered bumpers and denim covers on the inside For this new EDAG concept car, the classic, half- create a direct counterpoint to the usual high-gloss rounded beetle shape has been converted into an look of other new cars. The utility and user value estate silhouette, creating extra room for various of the vehicle are very much to the fore. In this new professional and leisure applications. This case, the motto “patina instead of high gloss” is means that the new body design drawn up by the directed at youngsters intent upon breaking with EDAG stylists and developed by the EDAG convention. Just one example of how colour and engineers has the potential for use in vehicles for trim can be employed as marketing instruments. volume production. The EDAG Biwak would be the ideal second car for a family, though it could just As a European premiere, EDAG will be displaying as easily prove popular as a stylish leisure vehicle their hard top version of the Pontiac Solstice at the for surfers or divers, or even do service as a delivery trade fair in Geneva. truck for crafts or tradesmen. Both vehicle concepts will be presented at EDAG’s To increase its appeal to the intended target press conference at our stand (No. 2157 in Hall 2) groups, the EDAG design team have created a at 10.45 am on 1st March 2006. sophisticated concept for individual equipment and features. Johannes Barckmann explains the concept: “By utilising clearly worked out colour and trim concepts, we can adapt the look of the EDAG Biwak to appeal to the various target – 2– ..............edag....newsletter....No.1...2006..... Successful Participation in Exhibitions on two Continents! Detroit Motor Show and Auto Expo in New Delhi 2006 At the very beginning of the year, EDAG was pres- ent as an exhibitor at the first two annual meetings of the automobile branch, which took place on two continents – the AutoExpo in New Delhi (India) and the Detroit Motor Show (USA). At these shows, EDAG presented itself as the recognised partner for the integrated development of motor sports car. The second show car presented by the vehicles and production facilities, plant construc- company at the Motor Show in Detroit was the tion and low volume production. “EDAG SUV 2005”, a concept for an extravagant, extrovert and high-priced vehicle. Displaying the At the company’s first-ever appearance at the Sport SUV was a means of underlining EDAG’s Detroit Motor Show, EDAG presented two show competence in vehicle development through to cars to demonstrate our competence in innovative the small series. engineering solutions right through to low volume production. At the Motor Show, EDAG USA (Detroit) succeed- ed in acquiring a new customer, Nissan, and already has its first order to produce trim compo- nents for the OEM in the USA. As a world premiere. a hard top version of the Pontiac Solstice was shown. The American sports Intense customer meeting at the Detroit Motorshow convertible is delivered ex works with a fabric top which, once it is folded back, tucks away under the After EDAG successfully took on responsibility for lid of the boot. The EDAG design team have the complete development of the Hummer 2 in designed a special hard top with an integral boot 2002, the company received the order for the follow- cover for the Solstice, which not only puts a solid up model, the development of the right-hand drive roof over the driver’s head, but also lends the car a version, the integration of a diesel engine in the completely new appearance. Inspired by the body, and the preparation of homologation for the Pontiac Safari station wagons of the 1950s and European and Asian markets. In addition, 44 ready- 60s, the EDAG designers have created a powerful, to-drive prototypes of the right-hand drive version elegant and contemporary variant of an estate are being built at the EDAG plant in Detroit. – 3– ..............edag....newsletter....No.1...2006..... In January 2006, a Hummer 2 was included in the motor pool at the EDAG head office in Fulda, where one of its functions will be to serve in the show garage as a reference model for complete development orders. As well as the H2, Fulda’s At a later date, further technical re-structuring “Hall of Fame” also contains a Mercedes B class measures are to be carried out on the Hummer 2, and a Peugeot 205 SW, for both of which EDAG, as the vehicle is to function as a test vehicle for a as the development partner, bore full responsibility. follow-up project. Auto-Expo 2006 in New Delhi EDAG’s abilities as a partner to the local and inter- national automotive industries were demonstrated for the second time at the Auto-Expo, one of the major automobile exhibitions in the Asian region. As a symbol of the EDAG philosophy of integrated engineering of product and production, the com- pany presented the “EDAG show car No. 8”, which represents an independent vehicle design that can, for the most part, be manufactured using existing production equipment. The second exhibi- tion highlight at the EDAG stand was a roller hem- Board Member Matthias Topp and Marketing Manager Adolf Kress (center) with EDAG India’s exhibition team ming cell, shown as an example of the company’s competence in innovative production technology. Founded in 1999, the EDAG branch office in New with local customers from the automobile industry. Delhi works for the Indian automotive industry, The holistic concept of product and production and is involved in international development carried conviction, and EDAG India acquired a projects of the EDAG Group. At the exhibition in large development order for one of the leading New Delhi, Matthias Topp (Member of the Board) Indian motorcycle manufacturers, and as the gene- and Ralph Ruthner (Manager of Indian Office) took ral contractor, will also supply the manufacturing the opportunity to expand and intensify contact equipment. – 4– ..............edag....newsletter....No.1...2006..... EDAG Constructs XL Sculptures for Berlin Unusual project as part of the “Germany – Country of Ideas” campaign When the first game in the football World Cup kicks off on 9th June 2006, six monumental sculp- tures of famous German inventions will be posi- tioned at various points in Berlin. For example, there will be a 12-metre pair of football boots in front of the Reichstag, the German parliament building, and a gigantic car in front of the Brandenburg Gate. The huge sculptures are to each of which is the size of a regular motor car. serve as visible “ambassadors” for German innova- The segments were manufactured in a multi-stage tions and inventions. This extraordinary project, process by EDAG’s model making teams in Fulda, with EDAG as official technical partner for its Eisenach and Ingolstadt, who will also be responsi- implementation, is part of the image and location ble for the production of the sculptures still to be campaign “Germany – Country of Ideas” currently made. At the present time, up to 120 employees being carried out by the Federal Government and are working on the project to supply the six XL the Federal Association of the German Industry. sculptures on a just-in-time basis. The first XL sculpture – an outsized football boot – During the first stage, the contours of the seg- left the EDAG Fulda West site on 30th January ments are cut out in neopore, a new type of poly- 2006, when it was transported to Kiel, to be painted styrene material, and then laminated.