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The Current Scenario of Indian Incense Sticks Market and Their Impact on the Indian Economy Yadav et al. Ind.Available J. Pure online App. Biosci. at www.ijpab.com (2020) 8(3), 627 -636 ISSN: 2582 – 2845 DOI: http://dx.doi.org/10.18782/2582-2845.8168 ISSN: 2582 – 2845 Ind. J. Pure App. Biosci. (2020) 8(3), 627-636 Review Article Peer-Reviewed, Refereed, Open Access Journal The Current Scenario of Indian Incense Sticks Market and Their Impact on the Indian Economy Virendra Kumar Yadav1*, Pankaj Kumar2, Haresh Kalasariya3, Nisha Choudhary4, Bijendra Singh5, G. Gnanamoorthy6, Nitin Gupta7, Samreen Heena Khan4 and Areeba Khayal8 1School of Life Sciences, Jaipur National University, Jaipur, Rajasthan, India 2School of Environment and Sustainable Development, 4School of Nanosciences, 5School of Chemical Sciences, Central University of Gujarat, Gandhinagar, Gujarat, India 3Department of Microbiology, Sankalchand Patel University, Visnagar, Gujarat, India 6Department of Inorganic Chemistry, University of Madras, Guindy Campus, Chennai, T.N., India 7Society for Research and Initiatives for Sustainable Technologies and Institutions (SRISTI) Laboratory, Gandhinagar, Gujarat, India 8Department of Chemistry, Industrial Chemistry section, Aligarh Muslim University, Aligarh, UP, India *Corresponding Author E-mail: [email protected] Received: 10.05.2020 | Revised: 19.06.2020 | Accepted: 26.06.2020 ABSTRACT The burning of incense sticks is a common practice around the world either as a part of their custom, for fragrance or as insect repellent. The market of incense sticks is rapidly increasing worldwide, due to their high demand in our everyday life. It’s application in not only restricted to worship, instead it is used for meditation, yoga and aroma therapy. The global incense sticks market is currently dominated by United States of America (USA), Brazil, China and India. The low labor costs, availability of raw materials, has drawn the attention of the whole world towards India, and as a result, India is now one of the largest producer and exporter of incense sticks. Some of the Indian states are leading manufacturers of incense sticks. Indian incense sticks market contributes a major share in the economy of the country. The Indian incense sticks market is dominated by South-India especially, Tamil Nadu, Karnataka having the popular Mysore scents and some other world renowned brands. There is a high turnover of incense sticks market, which draws the government’s attention towards them. The current review deals with the market potential of incense sticks in India, purchasing patterns, and current global competitors of Indian incense sticks. Keywords: Incense sticks; Market players; Turnover; Agarbatti; Fragrances; Economy Cite this article: Yadav, V.K., Kumar, P., Kalasariya, H., Choudhary, N., Singh, B., Gnanamoorthy, G., Gu pta, N., Khan, S.H., & Khayal, A. (2020). The Current Scenario of Indian Incense Sticks Market and Their I mpact on the Indian Economy, Ind. J. Pure App. Biosci. 8(3), 627-636. doi: http://dx.doi.org/10.18782/2582 -2845.8168 Copyright © May-June, 2020; IJPAB 627 Yadav et al. Ind. J. Pure App. Biosci. (2020) 8(3), 627-636 ISSN: 2582 – 2845 INTRODUCTION are charcoal powder, sticky powder such as Incense sticks are long, cylindrical structure, Jigat, Sal resin, Guggul, Nargis powder, raw having a bamboo core coated with fragrant bamboo sticks, (Hazarika et al., 2018) water, materials, which, on burning, fills the various variety of oils, aromatic essence, atmosphere with fresh air and aroma (Lin et flower essence, sandalwood oil, rose petals, al., 2008). Incense sticks are used for many natural and chemical aromatic ingredients, religious purpose, in order to purify the bad air sawdust, and various color powder. Moreover, and fills positive energy in the atmospheres based on the demand and fragrances regimes, and eliminates negative energy from our two types of incense sticks are commercially surroundings (Jetter et al., 2002). Incense manufactured in India, namely perfumed and sticks holds a significant place in almost all the masala. In manufacturing perfumed incense, religions and used during various ceremonies powders of charcoal, Gigatu, white chips, etc. and rituals in temples, churches, mosques, are mixed with water to obtain a semi-solid monastery etc. Indian incense sticks market paste. This composition is taken on a wooden has grown rapidly in the last decade and plank and then applied to sticks by rolling with currently it is catering in more than ninety hands or with an automatic incense stick countries in the whole world. The lightning up making machine. Production of incense sticks of incense sticks is traditional practice comprises following steps in chronology:(1) followed from ancient times whose records are Bamboo stick production for the central core, available in India, Greece and Egypt. In, (2) Production and preparation of Jigat India, the lightning up of incense sticks at all powder, (3) Production of sawdust and the deity purposes is mentioned in Vedas. In charcoal powder, (4) Preparation of incense India, incense sticks is also called as paste (masala) and its application on the ―Agarbatti‖ (Hazarika et al., 2018) which is bamboo stick to produce the incense sticks, (5) derived from a Sanskrit word ―Agaravarthi‖ scenting or application of perfume, for a good where, ―Agar‖ means ‗aroma‘ and ―varthi‖ quality, and (6) packaging. means ‗grief‘. Indian incense sticks size As the incense sticks demand is unending in generally varies from 8-12 cm in length, while, India, so it is sold by all means of trade, and their size may vary with countries and distributed to locals by retail mode. Due to the religions (See et al., 2007). The burning of 2-3 retail mode, there is positive effect in selling incense sticks at a time is a common practice due to which the growth is to be around 6% in most of the Indian houses during the Compound Annual Growth Rate (CAGR) in worshipping God. The demand of incense the coming years. The Indian incense sticks sticks in India drastically increases during the and Dhoop (a form of incense product) major festive season, i.e. Diwali and Dussehra. industry is the highly export-oriented industry, The incense sticks in India are prepared either which provides huge profit to the Indian by conventional process at home or economy. The Indian export of incense sticks alternatively, by using large machines in the and Dhoop is increasing every year, which industries. In India, incense sticks helps in balancing the trade deficit of India. manufacturing is included as a sub-class of 1. Incense sticks market at a glance in cottage industries that engages mainly India women‘s of rural area (Hazarika et al., 2018). In India, there is a high demand and utilization Currently, the incense sticks manufacturing of incense sticks from ancient times only due falls under the ministry of commerce and to its religious values. The foremost utilization trade, Government of India (GOI). Though the purpose for incense sticks in India is for composition of incense sticks varies from one religious purpose, especially in all the rituals industry to another but its major components and ceremonies (Staub, et al., 2011). India is Copyright © May-June, 2020; IJPAB 628 Yadav et al. Ind. J. Pure App. Biosci. (2020) 8(3), 627-636 ISSN: 2582 – 2845 one of the largest manufacturer and exporter of out substantial incense stick varieties that are incense sticks leaving behind USA and Brazil. endowed with normal, colorful aromas. The importance of incense sticks is rapidly Moreover, incense business is rapidly increasing due to which it has drawn the increasing in India, due to less investment in attention of the Indian government. Further, as the form of machinery and labor. Besides, the per the study conducted by Ray and Biswas in absence of technology entanglements and 2014, reported that there are 10,000 Incense simple accessibility of scents in the market sticks manufacturing units in India, including have prompted an uncontrolled development miniaturized scale and small, along with of this industry. Currently, the incense sticks another 200 well-established units having business assumes a critical role in India's rural more than 50 marked Incense sticks, giving economy, giving employment to a vast number business opportunities to about 8,00,000 of the provincial rural population especially family household workers (Ray women‘s (Balasubramanyam, 2013). &Biswas,2014); (Hanumappa, 1996; NCAER, 3. Market size of Indian incense sticks 1990). In India generally two-three incense The new planning for import exchange control sticks are burned during worshipping while came into drive in the 1942, assisting the African country like Nigeria lights up ten or incense sticks industry to start importing more than ten incense sticks at a time. The chemicals, fragrances and other ingredients, founding of incense sticks industry is totally specifically as opposed to heading towards the based on the factors such as availability of the importer. Currently, the GOI (Government of raw materials for incense sticks like fragnance, India), don‘t have exact data of incense sticks bamboo, and cheap labor. production, utilization, import and export. So, 2. Status of incense sticks market in India the analysis of exact size of Indian incense Incense sticks is a fast moving consumer good sticks market is carried out through various (FMCG) item with a good shelf-life and is one survey conducted by several agencies time to of the rapidly growing industrial sectors of time. According to the market survey India (Hazarika et al., 2018). The entire performed by the National Council of Applied business possesses are shared in between joint Economic Research (1990), National Group of operations of farmers, raw material providers, Connected Financial Exploration (1990), the manufacturers, local and international traders, total incense stick production level in India in retailers and customers. India has a leadership 1990 was 147 billion, esteemed at around status in incense sticks production, fulfilling a 130645900 US$ (Ramya, Palanimuthu, & substantial proportion of world's necessities.
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