Hotelier's Guide to Review Sites: Overview of 123 Major Review Sites
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Hotelier’s Guide to Review Sites: Overview of 123 major review sites and their features Guide Managing Guest Satisfaction Surveys: Best Practices About this guide Most hoteliers today will agree that Please note: All information in this managing a hotel’s online reputation is guide has been researched by the critical to their business in today’s ReviewPro team online. These sites internet-driven economy. evolve constantly, and we cannot guarantee that the information presented here is always up to date. If A major part of any hotel’s online you would like to update some reputation is based on guest reviews. information, please do reach out to us. Managing these reviews is not an easy We intend to keep this guide up to task: There are dozens of online travel date, expand it and provide it to the agencies (OTAs), online communities community free of charge. You can and other travel related sites that allow always reach us at their users to publish reviews, and [email protected] sometimes even photos and videos of hotels. If you are looking for more information and advice on monitoring, increasing This Guide gives an overview of 122 of or responding to reviews, we the major review sites worldwide. For encourage you to take a look at our each website, we have created an other guides with detailed advice on easy to read checklist of features and managing your online reputation. They information that will help you manage can be found on our blog: your reviews on these sites and decide www.reviewpro.com/blog where to focus your efforts. Managing Guest Satisfaction2 Surveys: Best Practices Contents About the Guide 2 Expedia 35 IgoUgo 67 SuperPages 99 Introduction 4 FastBooking 36 Insider Pages 68 TabletHotels 100 Ab-in-den-Urlaub 5 Fodors 37 Jalan 69 Thomson 101 Agoda 6 Fossick 38 Kayak 70 Tiscover 102 Alpharooms 7 Global Hotel Review 39 LateRooms.com 71 TopRural 103 AsiaRooms 8 Google Hotel Finder 40 LetsBookHotel 72 TravBuddy 104 AsiaTravel 9 Holiday-Truth 41 Logitravel 73 Travel-Library 105 AsiaWebDirect 10 HolidayCheck 42 LookingForBooking 74 Travel Guru 106 Atrapalo 11 HolidayCity 43 Malapronta 75 Travelocity 107 Best Day 12 HolidayExtras.co.uk 44 Monarc.ca 76 TravelPod 108 BestChinaHotel 13 Holiday Insider 45 Monoplanet 77 TravelPost 109 Bookassist 14 Holidays Uncovered 46 Mundi 78 TravelRepublic 110 Booking.com 15 HolidayTest.de 47 MyTravelGuide 79 TravelStay 111 Bookit 16 Holiday Watchdog 48 need it now 80 TripAdvisor 112 BudgetPlaces 17 Hostel Bookers 49 Neckermann 81 Triptake 113 CanadianHotelGuide 18 HostelWorld 50 Nozio 82 Trivago 114 CheapCaribbean 19 Hostelz 51 Orbitz 83 Tui.com 115 ChinaHighlights 20 Hotel.de 52 Otel 84 Vakantiepanel 116 Ciao! 21 HotelClub 53 Perfect Escapes 85 Vakantiereiswijzer 117 Citysearch 22 Hoteliers 54 Priceline 86 Venere 118 Cityvox 23 Hotelkamerveiling 55 Qype 87 Vinivi 119 CityzenBooking 24 HotelKatalog24 56 Rakuten Travel 88 Virtual Tourist 120 Concierge.com 25 Hotelopia 57 RatesToGo 89 Votello 121 Ctrip.com 26 Hotels.com 58 Real Holiday Reports 90 Weg.de 122 DebbiesCaribbean 27 Hotels.nl 59 Reisen 91 Wotif 123 Despegar 28 Hotels Combined 60 Review Centre 92 Yahoo! Travel 124 Destinia 29 HotelSearch 61 Roomex 93 Yelp 125 Dooyoo.co.uk 30 HotelSpecials.nl 62 Roomsnet 94 ZoomAndGo 126 Easy-Breaks 31 HotelTravel 63 SimonSeeks 95 Zoover" 127 EasyToBook.com 32 Hotwire 64 Skoosh 96 About us? 128 Ebookers 33 Hros.net 65 Splendia 97 EuroBookings 34 HRS 66 Superbreak 98 Managing Guest Satisfaction3 Surveys: Best Practices Introduction Scores and Ranking Reviews Management options – Global rating: Is there an overall – Review Languages: What languages – Link to hotel website: While most score that the reviewer gives the hotel? is the website available in/do reviewers OTAs will not link to a hotel’s own If so, on what rating scale is it? typically write reviews? website, some communities or aggregators do allow this. – Recommendation: Can the reviewer – Booking required for review: While say whether he would recommend the most websites require in their terms and – Management response: Does the site hotel to a friend? conditions that reviews should only be allow hotels to reply to a review, either written by someone who stayed at the with an official management response – Rating by department: Many sites allow reviewers to go into more detail hotel, some websites only allow reviews function, or by posting a comment under with their rating, and give individual by customer who have booked through a review? this website. This is indicated here. scores for concepts like service, – Private response: Can hoteliers send cleanliness or value for money – User photos: Does the website allow a private message or email to a users to upload their own photos of the reviewer? – Overall city ranking: Some sites rank hotel? hotels by their review scores or a related – Hotelier control panel: Is there some algorithm. – Reviews from other sites: Some type of extranet that allows hotels to websites increase their database of verify and update their information? – Other city rankings: This includes city rankings for specific attributes, e.g. reviews by also showing reviews from Note: these may or may not include For business travel, by star category etc. one or more external sources. review response functionality – Flag/report review: Is there a way for readers to flag a review if the content seems incorrect or it does not adher to the site’s review guidelines? Managing Guest Satisfaction4 Surveys: Best Practices Ab-in-den-Urlaub Scores and Rankings Global rating ✓ From 1 to 5 Recommendation ✓ Rating by department ✓ Hotel, Room, Service, Food, Location, Value, Sports & URL: www.ab-in-den-urlaub.de Recreation Type: Online Travel Agency Overall city ranking ✗ Other city rankings ✗ Owned by: Unister About Reviews Review Languages 1 German Ab-in-den-Urlaub is part of a network of German travel sites owned by Unister. All Booking required for review ✗ six sites can be managed from one control User photos ✓ panel by the hotel. Similarly, reviews posted on one of the sites appear on all six ✓ Reviews from other sites belonging to the same group Reviews from other sites sites. Hotelreservation.com, Urlaubstours, Hotelreservierung.de, Reisen.de, Fluege.de The site lists over 50,000 hotels and the entire network together has 10 million Management options website visitors per month according to Link to hotel website ✗ their website. Management response ✗ Private response ✗ Hotelier control panel ✓ http://ultranet.hotelreservation.com/ultnet/user/register Flag/report review ✗ To update or modify this information, email [email protected] Guest Satisfaction5 Surveys: Best Practices Agoda Scores and Rankings Global rating ✓ From 1 to 10 Recommendation ✗ Rating by department ✓ Value for Money, Location, Staff Performance, Hotel Condition/ URL: www.agoda.com Cleanliness, Room Comfort/Standard, Food/Dining Type: Online Travel Agency Overall city ranking ✗ Other city rankings ✗ Owned by: Priceline About Reviews Review Languages 37 Including English, Spanish, German, French, Italian, Agoda is Asia’s leading online hotel Portuguese, Catalan, Chinese, Russian reservation agency with more than 40,000 Booking required for review ✓ hotels in Asia Pacific and 200,000 Worldwide. Available in 38 languages and User photos ✗ with 10 year history Reviews from other sites ✗ Management options Link to hotel website ✗ Management response ✗ Private response ✗ Hotelier control panel ✓ https://ycs.agoda.com/ Flag/report review ✗ To update or modify this information, email [email protected] Guest Satisfaction6 Surveys: Best Practices AlphaRooms Scores and Rankings Global rating ✓ From 1 to 5 Recommendation ✓ Alpharooms asks reviewers which of the following concepts describes the hotel, and uses the most mentioned ones as URL: www.alpharooms.com summary at the top of the reviews site as kind of a recommendation: Family friendly, Good for singles, Quiet, Lively, Type: Online Travel Agency Romantic, No frills, Great service, Close to the beach, Trendy/ Boutique, Good for shopping, Central location, Luxury Owned by: Alpha Accommodation Ltd Rating by department ✗ About Overall city ranking ✗ Other city rankings ✗ Alpharooms.com is one of the UK's leading websites for discount travel. It has an unusual rating/recommendation system in that users Reviews are asked which attributes correspond to the Review Languages 1 English hotel (for example “great service”) without an actual rating, making it a kind of Booking required for review ✗ recommendation by department. User photos ✓ User photos and video Reviews from other sites ✓ Tripadvisor Management options Link to hotel website ✗ Management response ✓ Anybody can comment on a review. This can be used to write a management response Private response ✗ Hotelier control panel ✓ Flag/report review ✗ To update or modify this information, email [email protected] Guest Satisfaction7 Surveys: Best Practices AsiaRooms Scores and Rankings Global rating ✓ From 1 to 6 Recommendation ✗ Rating by department ✓ Customer service, Cleanliness of accommodation, Quality of URL: www.asiarooms.com room, Value for money, Quality of food, Family friendly Type: Online Travel Agency Overall city ranking ✗ Other city rankings ✗ Owned by: Tui Travel PLC About Reviews Review Languages 5 English, Chinese, Thai, Indonesian, Malaysian AsiaRooms opperates online since 1994 with key destinations: Thailand, India, Booking required for review ✓ Australia, Indonesia, Philippines, Vietnam, User photos