Mobile Social Networking
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Creating & Connecting: Research and Guidelines on Online Social
CREATING & CONNECTING//Research and Guidelines on Online Social — and Educational — Networking NATIONAL SCHOOL BOARDS ASSOCIATION CONTENTS Creating & Connecting//The Positives . Page 1 Online social networking Creating & Connecting//The Gaps . Page 4 is now so deeply embedded in the lifestyles of tweens and teens that Creating & Connecting//Expectations it rivals television for their atten- and Interests . Page 7 tion, according to a new study Striking a Balance//Guidance and Recommendations from Grunwald Associates LLC for School Board Members . Page 8 conducted in cooperation with the National School Boards Association. Nine- to 17-year-olds report spending almost as much time About the Study using social networking services This study was made possible with generous support and Web sites as they spend from Microsoft, News Corporation and Verizon. watching television. Among teens, The study was comprised of three surveys: an that amounts to about 9 hours a online survey of 1,277 nine- to 17-year-old students, an online survey of 1,039 parents and telephone inter- week on social networking activi- views with 250 school district leaders who make deci- ties, compared to about 10 hours sions on Internet policy. Grunwald Associates LLC, an a week watching TV. independent research and consulting firm that has conducted highly respected surveys on educator and Students are hardly passive family technology use since 1995, formulated and couch potatoes online. Beyond directed the study. Hypothesis Group managed the basic communications, many stu- field research. Tom de Boor and Li Kramer Halpern of dents engage in highly creative Grunwald Associates LLC provided guidance through- out the study and led the analysis. -
Use of Social Media by Airports
JAIRM, 2012 – 2(2), 67-85 Online ISSN: 2014-4806 - Print ISSN: 2014-4865 http://dx.doi.org/10.3926/jairm.9 Use of social media by airports Nigel Halpern Molde University College – Specialized University in Logistics (Norway) [email protected] Received July, 2012 Accepted September, 2012 Abstract Purpose: This study investigates use of social media by airports according to geographical location of the airport, airport size, and airport ownership and operation. Design/methodology/approach: The study is based on a content analysis of airport websites. The sample consists of 1559 airports worldwide that are members of Airports Council International (ACI). Findings: Almost one-fifth of airports use at least one type of social media; 13% use Facebook, 12% use Twitter, 7% use LinkedIn and 4% use YouTube. There is a greater use of social media by airports in North America and Europe, by larger airports, and by airports that are owned and operated by private interests. Originality/value: This study determines how widespread the use of social media is by airports. The degree to which airports and their customers actually use social media is also determined. Researchers can use the approach and findings of this study as a basis for investigating trends over time. Airport managers can use the findings to inform their own social media decisions. Keywords: Airports, marketing communications, social media 67 Journal of Airline and Airport Management 2(2), 67-85 1. Introduction Airports are increasingly embracing social media as a means of communication (Twentyman, 2010) and there are now numerous examples of airports offering the opportunity to ‘Like’ them on Facebook, ‘Follow’ them on Twitter and ‘View’ videos and photos about them on YouTube and Flickr. -
Social Networks for Main Street
Ulster County Main Streets: A Regional Approach Ulster County Planning Department, 244 Fair Street, Kingston NY 12401 Why do we take a regional approach to Main Streets? There are many different approaches to supporting these centers in our local economy. The goal of the Ulster County Main Streets approach is to develop a program that is based on our region‘s specific needs and support appropriate responses and strategies that are built and sustained from within our communities. It is also founded upon the idea that communities are stronger when they work together, share knowledge, leverage their resources, and think regionally to support their ―competitive advantage.‖ What is the Main Streets Strategic Toolbox? Any successful planning effort requires solid information as a basis for decision-making. The Toolbox includes resources to help your community create a strong, sustainable strategy for Main Street revitalization. For a full list of topics in the toolbox, please contact our staff at 845-340-3338 or visit our website at www.ulstercountyny.gov/planning. Social Networks for Main Street The web has become more than a warehouse of information. Social networking (or ―Web 2.0‖) is an interactive information-sharing platform that allows internet users add content and interact with others. Businesses are using Web 2.0 to increase customer loyalty and market visibility. This offers tremendous potential for Main Street businesses. Consumers are online. For them, this is ―word of mouth‖ via the web. Some examples: Main Street Webpage: “Come see and shop New Paltz Main Street.” Consumer on Facebook: “Have you been to New Paltz?” Response: “Yeah, great!”“ Twitter Tweet: Just got back from New Paltz. -
1616580050.Pdf
СОДЕРЖАНИЕ СОДЕРЖАНИЕ СОДЕРЖАНИЕ 2 ВВЕДЕНИЕ 3 СОЦИАЛЬНЫЕ МЕДИА НА ВЫБОРАХ: НАЧАЛО ДЛИННОГО ПУТИ 4 Становление политических интернет-технологий 1996–2016 4 2016: интернет побеждает телевизор. Феномен Дональда Трампа 5 ПОЛОЖЕНИЕ СОЦИАЛЬНЫХ МЕДИА К СТАРТУ КАМПАНИИ-2020 8 ИСПОЛЬЗОВАНИЕ НОВЫХ ИНСТРУМЕНТОВ В ХОДЕ ПРЕЗИДЕНТСКОЙ ГОНКИ 10 Цифровая стратегия демократов на выборах-2020. «Барометр» 10 Цифровая стратегия Трампа на выборах-2020. Роботизация таргетинга 14 Полевая работа в условиях эпидемии 18 Растущая популярность мобильных приложений 19 Фандрайзинг 22 Предвыборный дискурс и цензура 25 TikTok. Фактор новых соцмедиа в политической агитации 27 КЛЮЧЕВЫЕ ВЫВОДЫ 31 СПИСОК ИСТОЧНИКОВ 32 2 ВВЕДЕНИЕ ВВЕДЕНИЕ Выборы 2020 года в США прошли в самых не- В этом докладе не ставится цель проследить обычных условиях из всех возможных – на фоне хронологию президентской гонки в США и не вы- глобальной пандемии, самого тяжёлого экономи- сказываются оценочные суждения о результатах ческого кризиса за более чем 80 лет и наиболее прошедших выборов. Он посвящён анализу того массовых уличных протестов за последние 50 лет. инструментария, что использовался в ходе пред- Политтехнологам приходится на ходу подстра- выборной борьбы. иваться под эти неожиданные обстоятельства, В самом ближайшем будущем эти технологии адаптируясь к новой реальности. Уже давно про- станут активно использоваться во всём мире. Сле- должающаяся цифровизация современной поли- дует внимательно изучить цифровые тренды в тики лишь ускорилась. планировании и проведении предвыборных кам- На фоне кризиса традиционных медиа и соцсе- паний, агитации, полевой работы и уличной ак- тей появляются альтернативные площадки, на- тивности, которые на деле показали себя в США. бирающие стремительную популярность. Пред- выборная активность уходит в онлайн, где проще и дешевле проводить виртуальные митинги, со- брания сторонников и заниматься мобилизацией избирателей. -
The Effects of Content Likeability, Content Credibility
Journal of Theoretical and Applied Electronic Commerce Research This paper is available online at ISSN 0718–1876 Electronic Version www.jtaer.com VOL 15 / ISSUE 3 / SEPTEMBER 2020 / 1-19 DOI: 10.4067/S0718-18762020000300102 © 2020 Universidad de Talca - Chile The Effects of Content Likeability, Content Credibility, and Social Media Engagement on Users’ Acceptance of Product Placement in Mobile Social Networks Ivan Ka Wai Lai 1 and Yide Liu 2 1 City University of Macau, Faculty of International Tourism and Management, Taipa, Macau, [email protected] 2 Macau University of Science and Technology, School of Business, Taipa, Macau, [email protected] Received 29 August 2018; received in revised form 11 June 2019; accepted 1 October 2019 Abstract Nowadays, product placements are commonly presented on mobile social media but related studies are rare. The main purpose of the study is to investigate the effects of content likeability, content credibility, and social media engagement on users’ acceptance of product placement in mobile social networks. The results of the online survey indicate that content likeability is an antecedent of social media engagement and content credibility; social media engagement has an influence on content credibility; and content likeability, content credibility, and social media engagement both directly affect user acceptance of product placement in mobile social networks. Furthermore, social media engagement has an interaction effect with content likeability on the content credibility of mobile social networks. The results of the multi-group analysis indicate that young adults show differences with middle-aged adults in the direct effect of content likeability on social media engagement and in the interaction effect of content credibility and social media engagement on the acceptance of product placement in mobile social networks. -
Twitter, Myspace and Facebook Demystified - by Ted Janusz
Twitter, MySpace and Facebook Demystified - by Ted Janusz Q: I hear people talking about Web sites like Twitter, MySpace and Facebook. What are they? And, even more importantly, should I be using them to promote oral implantology? First, you are not alone. A recent survey showed that 70 percent of American adults did not know enough about Twitter to even have an opinion. Tools like Twitter, Facebook and MySpace are components of something else you may have heard people talking about: Web 2.0 , a popular term for Internet applications in which the users are actively engaged in creating and distributing Web content. Web 1.0 probably consisted of the Web sites you saw back in the late 90s, which were nothing more than fancy electronic brochures. Web 1.5 would have been something like Amazon or eBay, sites on which one could buy, sell and leave reviews. What Web 3.0 will look like is anybody's guess! Let's look specifically at the three applications that you mentioned. Tweet, Tweet Twitter - "Twitter is like text messaging, only you can also do it from the Web," says Dan Tynan, the author of the Tynan on Technology blog. "Instead of sending a message to just one person, you can send it to thousands of people at once. You can choose to follow anyone's update (called "tweets") simply by clicking the Follow button on their profile, or vice-versa. The only rule is that each tweet can be no longer than 140 characters." Former CEO of Twitter Jack Dorsey once accepted an award for Twitter by saying, "We'd like to thank you in 140 characters or less. -
Hi-Media Advertising Rolls out Hi-Media Video in Europe
Press release Hi-media Advertising rolls out Hi-media Video in Europe Paris, February 16, 2011 – Online media group Hi-media (Code ISIN FR0000075988 - HIM, HIM.FR), the European leader in monetizing the Internet audience, announces the launch of Hi-media Video in Europe. Hi-media Video: exclusive online advertising video format Following the launch of Hi-media Mobile last June, Hi-media Advertising continues to develop new services, the latest being Hi-media Video. This new offering gives European advertisers access to a wide range of high-impact formats geared to all types of communication: - “In-Stream” (pre-roll, post-roll and overlay) functions to insert ad spots into website video content: with over 60 million videos viewed each month in Europe1, Hi-media offers its advertisers a video network on websites concentrated mainly in the Entertainment and News verticals, including jeuxvideo.com, sbs6.nl, RTL.fr, universal-music.de, cinemaxx.de, zappinternet.com or football-league.co.uk. - “In-Ad” functions programmable on IAB standard formats: Hi-media network attracts 138 million unique users2 per month in Europe including audiences of leading websites such as LeBonCoin.fr, Meetic, Fun Radio or Auto Plus in France, The Independent in the United Kingdom, erdbeerlounge.de and Qype in Germany, alfemminile.com in Italy or Autoscout24 in Spain. - Dedicated mobile video features (“in-banner” or “in-app”) offer, with an advertising inventory of over 100 million ad impressions3 a month. The Hi-media Mobile network encompasses a range of exclusive mobile Internet sites including RTL2, Rue89 and Foot365 in France, Shazam and Nimbuzz in Italy, DeTelegraaf and Vodafone Live in the Netherlands, or Netlog and Qype in Spain. -
Obama and the Power of Social Media and Technology
The European Business Review Obama and the power of social media and technology This case was prepared by Victoria Chang under the supervision mobile and SMS subscribers. On Election Day alone, supporters received three texts of Professor Jennifer Aaker as the basis for class discussion rather (Exhibit 2).4 than to illustrate either effective or ineffective handling of an The campaign’s social network, www. my.barackobama.com (MyBO), allowed indi- administrative situation. Contributors included Joe Rospars, viduals to connect to one another and acti- vate themselves on behalf of the campaign. Chris Hughes, Sam Graham-Felsen, Kate Albright-Hanna, Scott Two million profiles were created. Registered Goodstein, Steve Grove, Randi Zuckerberg, Chloe Sladden and users and volunteers planned over 200,000 offline events, wrote 400,000 blog posts, and Brittany Bohnet. created 35,000 volunteer groups. Obama raised $639 million from 3 million donors, mostly through the Internet.5 Volunteers n early 2007, Barack Obama was a ers on Twitter, more than 23 times those of on MyBO generated $30 million on 70,000 little-known senator running for presi- McCain. Fifty million viewers spent 14 million personal fundraising pages.6 Donors made dent against Democratic nominee and hours watching campaign-related videos on 6.5 million donations online, totaling more Ihousehold name, Hilary Clinton. But on No- YouTube, four times McCain’s viewers.3 The than $500 million. Of those donations, 6 vember 4, 2008, Obama, 47, was the first Afri- campaign sent out 1 billion e-mails, includ- million were in increments of $100 or less, can American to win the election against Re- ing 10,000 unique messages targeted at spe- the average being $80. -
European Technology, Media & Telecommunications Monitor
European Technology, Media & Telecommunications Monitor Market and Industry Update Fourth Quarter 2012 Piper Jaffray European TMT Team: Eric Sanschagrin Managing Director Head of European TMT [email protected] +44 (0) 207 796 8420 Stefan Zinzen Principal [email protected] +44 (0) 207 796 8418 Jessica Harneyford Associate [email protected] +44 (0) 207 796 8416 Peter Shin Analyst [email protected] +44 (0) 207 796 8444 Julie Wright Executive Assistant [email protected] +44 (0) 207 796 8427 TECHNOLOGY, MEDIA &TELECOMMUNICATIONS MONITOR Market and Industry Update Selected Piper Jaffray 2012 TMT Transactions 2 This report may not be reproduced, redistributed or passed to any other person or published in whole or in part for any purpose without the written consent of Piper Jaffray. © 2013 Piper Jaffray Ltd. All rights reserved. TECHNOLOGY, MEDIA &TELECOMMUNICATIONS MONITOR Market and Industry Update Contents 1. Internet and Digital Media A. Trading Update B. Transaction Update C. Public Market Trading Multiples 2. Software and IT Services A. Trading Update B. Transaction Update C. Public Market Trading Multiples 3. Communications Technology And Hardware A. Trading Update B. Transaction Update C. Public Market Trading Multiples 4. Equity Capital Markets and M&A Update 3 This report may not be reproduced, redistributed or passed to any other person or published in whole or in part for any purpose without the written consent of Piper Jaffray. © 2013 Piper Jaffray Ltd. All rights reserved. TECHNOLOGY, MEDIA &TELECOMMUNICATIONS -
Member Directory
D DIRECTORY Member Directory ABOUT THE MOBILE MARKETING ASSOCIATION (MMA) Mobile Marketing Association Member Directory, Spring 2008 The Mobile Marketing Association (MMA) is the premier global non- profit association established to lead the development of mobile Mobile Marketing Association marketing and its associated technologies. The MMA is an action- 1670 Broadway, Suite 850 Denver, CO 80202 oriented organization designed to clear obstacles to market USA development, establish guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and Telephone: +1.303.415.2550 content providers. With more than 600 member companies, Fax: +1.303.499.0952 representing over forty-two countries, our members include agencies, [email protected] advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. *Updated as of 31 May, 2008 The MMA is a global organization with regional branches in Asia Pacific (APAC); Europe, Middle East & Africa (EMEA); Latin America (LATAM); and North America (NA). About the MMA Member Directory The MMA Member Directory is the mobile marketing industry’s foremost resource for information on leading companies in the mobile space. It includes MMA members at the global, regional, and national levels. An online version of the Directory is available at http://www.mmaglobal.com/memberdirectory.pdf. The Directory is published twice each year. The materials found in this document are owned, held, or licensed by the Mobile Marketing Association and are available for personal, non-commercial, and educational use, provided that ownership of the materials is properly cited. -
Applications Log Viewer
4/1/2017 Sophos Applications Log Viewer MONITOR & ANALYZE Control Center Application List Application Filter Traffic Shaping Default Current Activities Reports Diagnostics Name * Mike App Filter PROTECT Description Based on Block filter avoidance apps Firewall Intrusion Prevention Web Enable Micro App Discovery Applications Wireless Email Web Server Advanced Threat CONFIGURE Application Application Filter Criteria Schedule Action VPN Network Category = Infrastructure, Netw... Routing Risk = 1-Very Low, 2- FTPS-Data, FTP-DataTransfer, FTP-Control, FTP Delete Request, FTP Upload Request, FTP Base, Low, 4... All the Allow Authentication FTPS, FTP Download Request Characteristics = Prone Time to misuse, Tra... System Services Technology = Client Server, Netwo... SYSTEM Profiles Category = File Transfer, Hosts and Services Confe... Risk = 3-Medium Administration All the TeamViewer Conferencing, TeamViewer FileTransfer Characteristics = Time Allow Excessive Bandwidth,... Backup & Firmware Technology = Client Server Certificates Save Cancel https://192.168.110.3:4444/webconsole/webpages/index.jsp#71826 1/4 4/1/2017 Sophos Application Application Filter Criteria Schedule Action Applications Log Viewer Facebook Applications, Docstoc Website, Facebook Plugin, MySpace Website, MySpace.cn Website, Twitter Website, Facebook Website, Bebo Website, Classmates Website, LinkedIN Compose Webmail, Digg Web Login, Flickr Website, Flickr Web Upload, Friendfeed Web Login, MONITOR & ANALYZE Hootsuite Web Login, Friendster Web Login, Hi5 Website, Facebook Video -
I Facebook and Panopticism: Healthy Curiosity Or Stalking?
Facebook and Panopticism: Healthy Curiosity or Stalking? A thesis presented to the faculty of the Scripps College of Communication of Ohio University In partial fulfillment of the requirements for the degree Master of Arts Mary Catherine Kennedy November 2009 © 2009. Mary Catherine Kennedy. All Rights Reserved. i This thesis titled Facebook and Panopticism: Healthy Curiosity or Stalking? by MARY CATHERINE KENNEDY has been approved for the School of Media Arts and Studies and the Scripps College of Communication by Karen E. Riggs Professor of Media Arts and Studies Gregory J. Shepherd Dean, Scripps College of Communication ii ABSTRACT KENNEDY, MARY C., M.A., November 2009, Telecommunications Facebook and Panopticism: Healthy Curiosity or Stalking? (108 pp.) Director of Thesis: Karen E. Riggs This study deepens existing knowledge concerning social networking sites, with specific interest in the social networking site Facebook and the phenomenon, “Facebook stalking”. By providing insights into lesser-known studies concerning user curiosity and surveillance online, the present research reveals that the terms ‘monitoring’ and ‘keeping up with’ or ‘keeping in touch with’ are most commonly used when referring to social searches within social networks; only when asked to think about surveillance in terms of stalking did interview participants refer to it as such. The present study aims to discover Facebook users’ perception of their friends’ disclosure while delving into the idea of “Facebook stalking”, specifically with regard to how users define it. Facebook’s evolution and prominence in the public sphere is dependent upon user satisfaction with and general understanding of the functionality of social networking websites. A discussion of these issues is beneficial to understanding how Facebook is used as a modern-day panopticon.