Social Media in Asia Social Media in Asia: Changing Paradigms of Communication Edited by Azman Azwan Azmawati and Rachel E. Khan Social Media in Asia: Changing Paradigms of Communication Edited by Azman Azwan Azmawati and Rachel E. Khan This book first published 2016 Cambridge Scholars Publishing Lady Stephenson Library, Newcastle upon Tyne, NE6 2PA, UK British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Copyright © 2016 by Asian Congress for Media and Communication All rights for this book reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner. ISBN (10): 1-4438-9692-6 ISBN (13): 978-1-4438-9692-4 This book is a peer-reviewed, academic publication of the Asian Congress for Media and Communication, an international, not-for-profit, professional organization of mass communication and languages academe. Website: <www.asianmediacongress.org> Email: <
[email protected]> CONTENTS Chapter One ................................................................................................. 1 Introduction Rachel E. Khan Chapter Two ................................................................................................ 8 In Search of Theoretical Foundations for Social Media Rachel E. Khan Chapter Three ...........................................................................................