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Dados E Estatísticas Sobre O Mercado De Tv Por Assinatura No Brasil E Em Países Selecionados

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Dados E Estatísticas Sobre O Mercado De Tv Por Assinatura No Brasil E Em Países Selecionados DADOS E ESTATÍSTICAS SOBRE O MERCADO DE TV POR ASSINATURA NO BRASIL E EM PAÍSES SELECIONADOS 2012: COMPARAÇÃO DE PREÇOS DE PACOTES EM PAÍSES SELECIONADOS 2 TABELA 1 - COMPARAÇÃO DE PREÇOS ENTRE PACOTES MAIS ACESSÍVEIS DE OPERADORAS EM PAÍSES SELECIONADOS: FEV/MAR DE 2012 Preço Canais Preço em Preço R$ por País Operadora Pacotes (1) exclusivos de moeda (câmbio em Links, entre 28/2 e 6/3 de 2012 canal em TV paga (2) local 28/2/2012) R$ Meo Total 49 € 16,49 37,48 0,76 http://w w w .meo.pt/conhecer/tv/canais/Pages/satelite.aspx Portugal Zon TVTel Selecção 44 € 18,75 42,61 0,97 http://w w w .tvtel.pt/tv_televisao.html Canal + Plus + 23 € 15,95 36,25 1,58 http://tienda.plus.es/abonateacanalplus/configuracion.php?np=1 Espanha Telecable Opción Principal + Cine 31 € 24,90 56,59 1,83 http://w eb.telecable.es/portal.do?IDM=157&NM=3 Directv Chile Plata digital 47 CH$ 17.980,00 64,01 1,36 http://w w w .directv.cl/planes/ver-planes/index?link=nav Chile Claro TV (ex-Telmex Chile) Plan Sport 62 CH$ 22.000,00 78,32 1,26 http://w w w .clarochile.cl/planes_sport#; Directv Equador Preferencial 90 $ 43,34 73,46 0,82 http://w w w .directv.com.ec/paquetes/ver-paquetes/index?link=nav Equador Claro Equador Oro 57 $ 22,90 38,81 0,68 http://w w w .claro.com.ec/w ps/portal/ec/pc/personas/tv/descripcion-de-canales Directv Peru Oro 94 PEN 120,00 76,92 0,82 http://w w w .directv.com.pe/paquetes/ver-paquetes/index?link=nav Peru Claro Peru Básico Lima 66 PEN 58,00 37,18 0,56 http://w w w .claro.com.pe/w ps/portal/pe/pc/hogar/claro-tv/tv-basico Movistar TV Stándar 61 PEN 68,42 43,86 0,72 http://w w w .movistar.com.pe/tv/productos/movistar-tv-estandar# Argentina Tvfuego Basico 74 AR$ 166,00 65,10 0,88 http://w w w .tvfuego.com.ar/index.php?s=W0821oe8ohkoj4u8w sqmg64$ Directv Argentina DirecTV Plus 97 AR$ 212,98 83,52 0,86 http://w w w .directv.com.ar/paquetes/ver-paquetes/index?link=nav http://w w w .netcombo.com.br/netPortalWEB/appmanager/portal/desktop?_nfpb=true& Net Net Mais TV 30 R$ 69,90 69,90 2,33 _pageLabel=P10400146191316026192447 Sky Sky Light 40 R$ 74,90 74,90 1,87 http://w w w .sky.com.br/CompraRapida/Pacotes/Default.aspx Brasil (Rio de Claro TV (ex Via Embratel) Fácil HBO Brasil 16 R$ 59,90 59,90 3,74 http://w w w .viaembratel.com.br/gradecanais.aspx?idPacote=28 http://w w w .oi.com.br/oi/oi-pra-voce/oi-tv/conheca-os-pacotes/oi-tv-mais#pacotes-e- Janeiro) Oi TV Oi TV + Telecine Light 41 R$ 79,90 79,90 1,95 canais TVA Família Mais 57 R$ 99,00 99,00 1,74 http://w w w .tva.com.br/Canais/Pacotes/RJ/Fam%C3%ADlia%20Mais GVT Ultra HD 47 R$ 89,90 89,90 1,91 http://w w w .gvt.com.br/portal/residencial/tv/planos/compare-planos/index.jsp Notas: (1) Para cada operadora são apresentados os valores correspondentes ao segundo pacote mais barato que pode ser adquirido pelo consumidor. Valores referentes apenas à assinatura mensal, sem quaisquer descontos. Custos de instalação e equipamentos não estão incluídos. (2) O montante de canais nessa coluna exclui canais cuja veiculação não requer pagamento, por parte da operadora, à programadora pela oferta do canal e/ou canais que o consumidor pode ter acesso de forma gratuita por outro meio qualquer. No caso brasileiro, por exemplo, foram excluídos os canais abertos (em qualquer localidade), os canais passíveis de acesso por satélite Banda C, os canais de veiculação obrigatória, canais de televendas, pay-per-view, canais à la carte , canais de jogos, canais de áudio. Foram também excluídos os canais que exibem a mesma programação de outro canal, com atraso e os canais veiculados pelas operadoras como “cortesia”. 3 GRÁFICO 1 – PREÇOS MÍNIMO E MÁXIMO DOS PACOTES RELACIONADOS NA TABELA 1: FEV/MAR DE 2012 6 5 4 3,74 3 1,83 Preço máximo 2 1,36 Preço mínimo 0,89 0,97 1 0,72 0,82 1,74 1,26 1,58 0,86 0,56 0,68 0,76 0 4 2010: COMPARAÇÃO DE PREÇOS DE PACOTES EM PAÍSES SELECIONADOS 5 TABELA 2 - COMPARAÇÃO DE PREÇOS ENTRE PACOTES MAIS ACESSÍVEIS DE OPERADORAS EM PAÍSES SELECIONADOS: JULHO DE 2010 Canais Preço R$ Preço por Pacotes exclusivos Preço em Fonte dos dados (2 primeiras semanas de julho de País Operadora (câmbio em canal em (1) de TV paga moeda local 2010) 5/7/2010) R$ (2) TvCabo (ZON Digital HD http://www.zon.pt/ Multimidia) 64 € 24,68 54,96 0,86 Portugal http://www.meo.pt/SiteCollectionDocuments/PDFs/ActualizacaoPr Portugal Telecom MEO Total 53 € 19,99 44,52 0,84 ecosMEO.pdf Ono Gol TV * 35 € 14,90 33,18 0,95 http://www.ono.es/empresas/productos/television/ Espanha Telecable Basico * 20 € 17,00 37,86 1,89 http://web.telecable.es/portal.do?IDM=7&NM=3 Directv Chile Plata digital 55 CH$ 16.990,00 55,98 1,02 http://www.directvchile.cl/valuePlan.html Telmex Chile (ex- Chile Plan Entretenido * http://www.telmex.cl/Hogar/Telmex_TV/Planes.html Zaptv) 40 CH$ 15.000,00 49,43 1,24 VTR Televisión Digital Full 81 CH$ 25.990,00 85,64 1,06 http://vtr.com/productos/principal/television/index.php http://www.tvfuego.com.ar/index.php?s=W0821oe8ohkoj4u8wsq Argentina Tvfuego Basico * 65 AR$ 118,00 53,35 0,82 mg64$ Directv Argentina DirecTV Plus 89 AR$ 169,98 76,85 0,86 http://www.directv.com.ar/paquetes/ver-paquetes/index http://netcombo.globo.com/netPortalWEB/index.portal?_nfpb=true Net Net Estilo 26 R$ 74,90 74,90 2,88 &_pageLabel=tv_planos_site_atual_page Sky Sky Light http://www.sky.com.br/CompraRapida/Pacotes/Default.aspx Brasil 38 R$ 74,90 74,90 1,97 (Rio de TVA TVA Digital Básico 30 R$ 74,90 74,90 2,50 http://www.tva.com.br/Home.tva Janeiro) Via Embratel Essencial HBO Max 29 R$ 79,90 79,90 2,76 http://www.viaembratel.com.br/conteudo/pacote_medida_novo/ http://www.oitv.com.br/data/pages/FF8080812179CEBA012179E Oi TV Principal* 28 R$ 49,90 49,90 1,78 161BF09D7.htm Notas: (1) Para cada operadora são apresentados os valores correspondentes ao segundo pacote mais barato que pode ser adquirido pelo consumidor, a não ser quando marcado pelo símbolo ‘*’. Nestes casos, trata-se do pacote mais barato ao qual é possível acrescentar vários conjuntos de canais. Valores referentes apenas à assinatura mensal, sem quaisquer descontos. Custos de instalação e equipamentos não estão incluídos. (2) O montante de canais nessa coluna exclui canais cuja veiculação não requer pagamento, por parte da operadora, à programadora pela oferta do canal e/ou canais que o consumidor pode ter acesso de forma gratuita por outro meio qualquer. No caso brasileiro, por exemplo, foram excluídos os canais abertos (em qualquer localidade), os canais passíveis de acesso por satélite Banda C, os canais de veiculação obrigatória, canais de televendas, pay-per-view, canais à la carte , canais de jogos, canais de áudio. Foram também excluídos os canais que exibem a mesma programação de outro canal, com atraso. 6 GRÁFICO 2 – PREÇOS MÍNIMO E MÁXIMO DOS PACOTES RELACIONADOS NA TABELA 2: JULHO DE 2010 7 2007: COMPARAÇÃO DE PREÇOS DE PACOTES EM PAÍSES SELECIONADOS 8 TABELA 3 - COMPARAÇÃO DE PREÇOS ENTRE PACOTES MAIS ACESSÍVEIS DE OPERADORAS EM PAÍSES SELECIONADOS: AGOSTO DE 2007. País Operadora Pacotes Canais Preço em Preço R$ Preço Fonte dos dados , em 27/08/2007 (1) exclusivos moeda (câmbio em por de TV paga local 27/08/2007) canal (2) em R$ Portugal TvCabo Clássico 57 € 22,99 61,19 1,07 http://www.tvcabo.pt/Televisao/ComparativoCanais.aspx Tvtel Clássico 43 € 20,00 53,24 1,24 http://www.tvtel.pt/tv_classico.html Espanha Ono Estrella 53 € 30,00 79,85 1,51 http://www.ono.es/television/Television_Estrella_2_1.aspx Telecable Principal * 20 € 17,00 45,25 2,26 http://www.telecable.es/telecable/02-television-opcionprincipal.htm Chile Directv Flexi + Mas 70 CH$ 81,77 1,17 http://www.directvchile.cl/valuePlan.html Chile 21.980,00 Zaptv Zap Total * 40 CH$ 72,50 1,81 http://www.zaptv.cl/productos.php 19.490,00 VTR d-BOX + 26 CH$ 18,19 0,70 http://www.vtr.cl/television/dbox_basico.php pack 4.890,00 magazine * Argentina Tvfuego Basico * 53 AR$ 69,00 42,43 0,80 http://www.tvfuego.com.ar/index.php?s=AR2001041818530900006228 $ Directv Basico * 88 AR$ 89,99 55,33 0,63 http://directv.users.wiroos.net/1_productos/121.php Arg. Brasil Net Master 22 R$ 81,90 81,90 3,72 https://nettv.globo.com/NETServ/br/assine/compra.jsp?isAssinante=0 (Rio de Sky Digital 2008 54 R$ 103,90 103,90 1,92 http://www.sky.com.br/CompraRapida/Pacotes/Default.aspx Janeiro) TVA Essencial + 17 R$ 88,90 88,90 5,23 http://www.tva.com.br/Home.tva HBO Max Notas: (1) Para cada operadora são apresentados os valores correspondentes ao segundo pacote mais barato que pode ser adquirido pelo consumidor, a não ser quando marcado pelo símbolo ‘*’. Nestes casos, trata-se do pacote mais barato ao qual é possível acrescentar vários conjuntos de canais.
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