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Download Products & Prices 2021 Here Jernhusen Media PRODUCTS & PRICES 2021 Updated January 2021 OUR STATIONS Create strong experiences. For real. The three most visited central stations in Sweden usually see 2.5 STOCKHOLM CITY TERMINAL & UPPSALA million people pass through their doors every week*. You have the chance to make them laugh, thrill, hope and feel ... Briefly put; to let them experience your brand in real life. In a time when showing care for others is more important than ever, don’t forget that there’s still endless possibilities. Show consideration to each other! A surprise for curious visitors! generate the greatest impact, which event The greatest strength of the central railway areas are best for samplings, press viewings GOTHENBURG PACKAGE SOLUTIONS station as a setting for advertising and or pop-up stores, or how to run a take-over at events is the huge number of people that the station flow through it. Visitors spend 25 minutes at the station on average, and various impact Navigating through the price list metrics demonstrate that they are a Click the headers to the right here and on receptive audience that genuinely each station’s page to navigate quickly and appreciates when something is going on. easily to see prices for e.g. banners or event areas at the station in question. Effective exposure that generates results We know our own stations in great detail; we Jernhusen Media know how people move and we know which areas are most effective for communicating your message. MALMOE OTHER STATIONS Ask us, and we’ll tell you which banners *Refers to reach in 2019. Jernhusen Media 2 STOCKHOLM CENTRAL STATION Jernhusen Media 3 3 STOCKHOLM CENTRAL STATION Products BANNERS STATION DOMINATION As a venue for events, Stockholm Central Station is simply unbeatable. EVENTS SAMPLING Together with the City Terminal, Stockholm Central Station is the largest travel centre in the Nordic region. The possibilities are virtually endless in terms of both space and creativity Here you will find three times more Metro-Political Pioneers than the average for Sweden. 80% have a positive opinion of the station 20% visit the station several times per week 60% stay 31 minutes or more 40% men and 60% women 48% are aged between 26 and 55 According to Novus and Norstat’s measurements 2016, Mosaic 2018. WRAPS DIGITAL LARGE FORMAT *Reach in 2019, 229 000 per/day. 4 Events/sampling STOCKHOLM CENTRAL STATION CENTRAL HALL Facing Track 10 200 sqm 130 sqm 3044.3.5 3044.3.2 3044.3.3 3044.3.7 i 50 sqm 50 sqm Seating area The Ring 12,5 sqm 3044.3.12 North hall Food court 3044.3.11 Entrance Taxiplan Central level Vasagatan LOWER HALL Product Format Map/location Price/week Price/day Event area 200 sqm 200 sqm (10x20 m) 3044.3.2 SEK 200,000 SEK 80,000 Event area 130 Event area 130 sqm (10x13 m) 3044.3.3 SEK 120,000 SEK 40,000 South event area, 50 sqm 50 sqm (10x5 m) 3044.3.5 SEK 100,000 SEK 30,000 Event area 25 sqm west 25 sqm (5x5 m) 3044.3.20 SEK 75 000 SEK 20 000 Event area 25 sqm east 25 sqm (5x5 m) 3044.3.21 SEK 75 000 SEK 20 000 Middle event area, 50 sqm 50 sqm (10x5 m) 3044.3.6 SEK 100,000 SEK 30,000 North event area 50 sqm 50 sqm (10x5 m) 3044.3.7 SEK 100,000 SEK 30,000 Event area 12.5 sqm 12,5 sqm (5x2,5 m) 3044.3.12 SEK 67,500 SEK 22,500 Sampling area, Lower Hall 4 sqm (1,7x2,4 m) 3044.3.11 SEK 15,000 More sampling areas available Quote on request Use the areas for events, press viewings, samplings or pop-up stores – the only limit is your imagination. Prices are for 2021 and exclude production costs and VAT. Västra Järnvägsgatan 23 | Box 520 | 101 30 Stockholm | +46 8 410 032 00 | www.jernhusenmedia.se 5 Banners STOCKHOLM CENTRAL STATION CENTRAL HALL Facing Track10 3044.5.11 1 A 2 A 3 A 4 A 5 A 6 A 7 A i Seating area 3044.5.21 3044.5.22 3044.5.6 The Ring 3044.5.13 1 B 2 B 3 B 4 B 5 B 6 B 7 B North hall 3044.5.8 Food court Entrance Taxi level Central level Vasagatan Product Format Map/location Price/week** Wall banner facing Arlanda Express 15000x2150 mm 3044.5.13 SEK 75,000 Exposure above the Ring, 1 banner 2500x4500 mm 3044.5.6 SEK 85,000 2 banners in arch 2200x1700 mm 3044.5.8 SEK 65,000 Central Hall, 4–14 ceiling banners 7000x5000 mm 3044.5.1 (1–7 AB) SEK 50,000–160,000* Wall banner above travel information board 15600x1100 mm 3044.5.11 SEK 100,000 Banner, south escalator 3044.5.21 SEK 30,000 Banner, north escalator 3044.5.22 SEK 35,000 * Only sold for a minimum of 2 weeks. ** Installation of banners included in the price. Production costs not included. Our banners are positioned in the best possible locations in the station where they are highly visible in the flow of visitors. We are happy to share our expertise in production, suspension, format and choice of material. Prices are for 2021 and exclude production costs and VAT. Västra Järnvägsgatan 23 | Box 520 | 101 30 Stockholm | +46 8 410 032 00 | www.jernhusenmedia.se 6 Wraps Page 1 of 2 STOCKHOLM CENTRAL STATION CENTRAL HALL Facing Track10 i Seating area The Ring 3044.6.16 North hall Food court Entré Spår 4-8 To Buses/ City Terminal 3044.6.17 3044.6.2 Track 3-4 Central- Food court hallen Track 1-2 Arlanda Express Entrance Taxi level Central level Vasagatan NORTH HALL Till Klarabergs- Product Map/location Price/week gatan Exposure on revolving doors, main entrance, 18 wraps 3044.6.2 SEK 50,000 Wrap, side of stairs facing level 2 3044.6.16 SEK 115,000 Entré Exposure above entrance from Arlanda Express, 8 wraps 3044.6.17 SEK 35,000 Vasagatan Taxiplan Vasagatan Wraps are an excellent way to enhance an event or analogue and digital advertisement. The message pops up unexpectedly when you take over a window, a column or an escalator. Quite simply, wraps make things more fun. Prices are for 2021 and exclude production costs and VAT. Västra Järnvägsgatan 23 | Box 520 | 101 30 Stockholm | +46 8 410 032 00 | www.jernhusenmedia.se 7 Wraps/Banners page 2 of 2 STOCKHOLM CENTRAL STATION LOWER HALL UPPER HALL 3044.6.7 Track 17 Entrance Entrance Stockholm Waterfront Klarabergsviadukten Congress 3044.5.23 3044.6.15 3044.6.9 3044.6.10 3044.6.9 endeltåg P Entrance Track 11-12 Lifts to Track 11-12 Track 10 Entrance Central level, Vasagatan Entrance Klarabergsviadukten Product Map/location Price/week Product Map/location Price/week Columns, lower hall, 20 banners 3044.5.23 SEK 90,000 Exposure on revolving doors to Waterfront, 12 wraps 3044.6.15 SEK 25,000 Exposure on doors, lower hall, 12 wraps 3044.6.7 SEK 35,000 Wrap, wall by northern escalator, lower hall 3044.6.10 SEK 35,000 Box sides, lower hall, 8 wraps 3044.6.9 SEK 60,000 Prices are for 2021 and exclude production costs and VAT. Västra Järnvägsgatan 23 | Box 520 | 101 30 Stockholm | +46 8 410 032 00 | www.jernhusenmedia.se 8 Digital Large Format STOCKHOLM CENTRAL STATION CENTRAL HALL Facing Track 10 3044.2.2 i Sitting area The Ring 3044.2.2 North hall Food court Track 3-8 Track 3-4 Central Food court hall Arlanda Express södra 3044.2.2 Entrance Taxi level Central level Vasagatan Product Quantity Map/location Price/week Premium Digital Screens, 10% SoV* 4 3044.2.2 SEK 50,000 Entrance Vasagatan *5 sec. spot displayed once a minute. 10 sec. spot displayed once every two minutes. Our large format digital screens attract attention, giving opportunities for interactive campaigns. There are large format screens in Stockholm, Gothen- burg and Malmoe, and they can be booked individually or jointly as a package. Large format digital screens are also included in the digital volume series, which is managed by our partner Ocean Outdoor. Prices are for 2021 and exclude production costs and VAT. Västra Järnvägsgatan 23 | Box 520 | 101 30 Stockholm | +46 8 410 032 00 | www.jernhusenmedia.se 9 GOTHENBURG CENTRAL STATION Jernhusen Media 10 10 GOTHENBURG CENTRAL STATION Products BANNERS STATION DOMINATION Gothenburg Central Station is one of the biggest meeting places in the region, EVENTS SAMPLING welcoming 78,000 visitors per day. It is the traffic hub for the whole of western Sweden. Together, the Central Station, the Centralhuset building and the Nils Ericson Terminal make up Gothenburg’s travel centre. The station attracts more than twice as many Conscious Urban Pioneers as the average for Sweden. 72% have a positive opinion of the station 38% visit the station several times per week 30% stay 30 minutes or more 44% are aged between 26 and 55 45% men and 55% women WRAPS DIGITAL LARGE FORMAT According to Novus and Norstat 2016, Mosaic 2018 *Reach in 2019, 78 000 per/day. 11 Events/sampling GOTHENBURG CENTRAL STATION Entrance 12 sqm 2010.3.1 16 sqm 21 sqm 2012.3.1 2012.3.4 24 sqm Entrance Entrance 2010.3.13 4,5 sqm 2012.3.3 Entrance Entrance Entrance Use the areas for events, press viewings, samplings or pop-up stores – the only limit is your imagination.
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