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City Marketing - Refreshing the Parts - That City Tourist Offices & Convention Bureaux Cannot Reach” Dear Colleague

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City Marketing - Refreshing the Parts - That City Tourist Offices & Convention Bureaux Cannot Reach” Dear Colleague European Cities Marketing Autumn Meeting 4th to 6th October 2010 Uppsala, Sweden “City Marketing - refreshing the parts - that City Tourist Offices & Convention Bureaux cannot reach” Dear Colleague, Uppsala is the historical and religious centre of give you an opportunity to take in Stockholm, one of Sweden, its ancient cathedral and university contrast- Europe’s most beautiful cities, or visit the delightful ing with the modernity of its conference and hotel medieval town of Sigtuna – the country’s oldest town facilities and its vibrant nightlife. Uppsala combines with its cobbled streets, squares and churches. the bustle and facilities of city life with the tranquil and reflective pleasures of its charming environment. Take advantage of a great opportunity to bring along your spouse, children and friends. The accompanying The seminar “City marketing – refreshing the parts persons programme includes an informative and that city tourist offices and convention bureaux cannot entertaining guided tour of Old Uppsala on Monday, reach” hold out great promise. Its focus is on how as well as an equally interesting and stimulating ECM members – whether tourist office or convention Uppsala City Tour on the following Tuesday bureau - can derive benefit from ‘umbrella’ market- ing activities designed to promote the place as a fine Join us in Uppsala and enjoy a great seminar and a place in which to live, work, study and invest and as truly distinctive location! a first choice tourist destination. Typically such activi- ties are being spearheaded by agencies other than the city tourist office and convention bureau, posing important relationships and co-ordination issues. The seminar taps different perspectives – that of the aca- demic and consultant, that of the city marketing agen- cies themselves, and last but not least that of our own members as important end-users and beneficiaries of city marketing campaigns and brands. Best practice will be highlighted from Sweden, Denmark, Holland, France, and other European cities. The former City Marketing Director of Brussels International, André Vrydagh, will be acting as Seminar Chairperson. Charlotte Ullberg Dieter Hardt-Stremayr Market Director MIC Managing Director, Graz Tourismus The autumn meeting has a novel time frame in that Uppsala Tourism President, European Cities Marketing it runs from Sunday until Wednesday, beginning on October 3rd with a superb social programme put together by the Team at Uppsala Tourism. The tours Why Uppsala The city of Uppsala, Sweden’s fourth largest municipal- ity, lies in the heart of Sweden, 45 minutes from Stock- holm and 20 minutes from Arlanda International Airport. Perhaps best known for its main university, with origins going back to the 15th century, the city also offers visitors beautiful surroundings, a lively cultural scene and a rapidly expanding business sector. Uppsala is located 70 km north of Stockholm in the province of Uppland. The city’s resi- dent population is 195,000. Uppsala has all the bustle and excitement of a big city plus the advantages of a smaller one. Hotels, conference centers, restaurants, shopping malls and city attractions all lie within walking distance from each other. Hotels and conference centers are priced lower than in many other Swedish cities. Uppsala has a centuries-old tradi- tion of broad-scale knowledge in the fields of science and research, which makes it an ideal place for study visits and knowledge exchanges. The business community here is active and future-oriented and works closely with the city’s two universities. The Venue The ECM meeting will be held in the state of the art congress venue : Uppsala Konsert & Kongress In the fall of 2007, Uppsala opened its new Concert & Congress Hall, located in the center of town. The imposing building stands 8 floors high and is 37 m tall (121 ft). The building, designed to be a first-class establishment, will also offer a spectacular view of the city and is no doubt destined to become a landmark, along with the cathedral and castle in Uppsala. Uppsala Koncert & Kongress (UKK) is a multi-functional meeting place with a design and acoustics of world class. The building is eight storeys high and 14,600 sq.m. large, making it an ideal forum for all kinds of concerts, conventions and meetings, however big or small. Of the 13 conference rooms, the largest has capacity for 1,140 people. The restaurant can serve hot meals to up to 960 guests. Foto: Bo Gyllander PRELIMINARY PROGRAMME Tuesday 5TH OCTOBER SUNDAY 3RD OCTOBER 12.45 - 14.15 Lunch 08.00 - 08.45 Breakfast with the President at Park Inn Pre-conference tour This breakfast is open to all potential members and How three other City Marketing Organisations are re- freshing the parts that CTOs and CVBs cannot reach - Please refer to the social programme details page 6 new members attending an ECM meeting for the first time. Lyon, Stockholm and Berlin MONDAY 4TH OCTOBER CITY MARKETING - REFRESHING THE PARTS THAT CITY TOURIST 14.15 - 14.45 How the «Only Lyon» city marketing OFFICES AND CONVENTION BUREAUX CANNOT REACH initiative works for the Lyon Tourist 08.30 - 12.30 Knowledge Group Research & Statistics Office and Convention Bureau Chaired by Olivier Ponti (Amsterdam) François Gaillard, CEO, and Olivier Occelli, Group members only* PRELIMINARY SEMINAR PROGRAMME Marketing Director, Lyon Tourist Office and Convention Bureau 10.30 - 12.30 Meetings Committee 09.00 - 09.15 Welcome & opening Committee members only* Dieter Hardt-Stremayr, President, European Cities 14.45 - 15.15 How the «Stockholm : Capital of Marketing Scandinavia» city marketing initiative 12.30 - 14.00 Lunch (at own expense) price : SEK 159 works for the Stockholm Visitors 09.15 - 09.30 The host city and its marketing organi- Board 12.30 - 13.30 Communications Committee Lunch sation - from tourism marketing to Monica Ewart, Director of Communications, Group members only destination marketing Stockholm Business Region Charlotte Ullberg, Market Director MIC, Uppsala 13.30 - 15.00 Knowledge Group Editorial Board Tourism 15.15 - 15.45 The Berlin Partner organisation and Chaired by Katrin Heintschel (Vienna) the «be Berlin» city marketing Group members only* INTRODUCTION campaign- why our activities are good for tourism 13.30 - 16.00 Knowledge Group City Cards 09.30 - 09.40 Seminar Overview by Seminar chairman Joachim Grupp, Capital City Marketing Manager, Chaired by Wendy Sieger (Amsterdam) Dr. André Vrydagh, City Branding and Marketing Berlin Partner Group members only* Consultant and former Director of Brussels City Marketing at BITC 15:45 - 16.15 Coffee Break 14.00 - 15.00 Knowledge Group Tourist Information Centre (TIC) PAN-EUROPEAN PERSPECTIVES Reflections, Observations and Conclusions Chaired by Eduard Oud (Amsterdam) Group members only* 09.40 - 10.00 City marketing - the concept, its 16.15 - 16.30 Questions from the floor application in Europe, organisation and 14.00 - 15.00 Knowledge Group Events and Culture its value 16.30 - 16.45 Summing up by Seminar Chairperson in European Cities (EC in EC) Dr. John Heeley, Director, Best Destination Marketing, Group members only* CEO European Cities Marketing 16.45 - 17.00 Invitation to attend ECM Spring meeting in Sofia 15.00 - 16.00 Knowledge Group Online Marketing & 10.00 - 10.30 From place selling to place marketing Sales Elin Breglund, PhD student, Royal Institute of 18:45 Gathering in the lobby of Park Inn Chaired by Ossian Stiernstand (Göteborg) Technology, Stockholm 19.00 Dinner at Norrlands Nation Group members only* 10.30 - 11.00 Coffee Break 16.00 - 16.30 Coffee Break How a National Tourist Organisation is refreshing the 16.30 - 18.00 Coordination Group parts that CTOs and CVBs cannot reach Chaired by Stefan Diender and Olivier Lépine 11.00 - 11.30 Three cities - one core message Knowledge group chairs only* Yvla Bjornberg, Brand Manager, Visit Sweden 19:00 Welcome reception at Uppsala Konsert & How two City Marketing Organisations are refreshing Kongress the parts that CTOs and NTOs cannot reach - Amster- open for all delegates dam and Copenhagen *Group/ Committee members only - Please find all Committee and 11.30 - 12.00 City marketing Amsterdam style Knowledge Group members on www.europeancitiesmarketing.com Charles van Renesse, Managing Director, Amsterdam Partners 12.00 - 12.30 «cOPENhagen - open for you» - How Copenhagen works with its branding, and the challenges and the opportuni- ties. Ole Anderson, Senior Director, Sales and Marketing Wonderful Copenhagen 12.30 - 12.45 Questions from the floor Wednesday 6TH october 12.45 - 14.15 Lunch 08.30 - 12.30 Board meeting Board members only* How three other City Marketing Organisations are re- freshing the parts that CTOs and CVBs cannot reach - 09.00 - 10.30 Knowledge Group Tourist Information Lyon, Stockholm and Berlin Centre (TIC) «Online chat with customers» 14.15 - 14.45 How the «Only Lyon» city marketing Open session for all delegates initiative works for the Lyon Tourist Office and Convention Bureau 09.30 - 10.30 Knowledge Group Online Marketing & François Gaillard, CEO, and Olivier Occelli, Sales Marketing Director, Lyon Tourist Office and Open session for all delegates Convention Bureau 10.30 - 11.00 Coffee Break 14.45 - 15.15 How the «Stockholm : Capital of Scandinavia» city marketing initiative 11.00 - 12.00 Visit of the Uppsala TIC works for the Stockholm Visitors Board 11.00 - 12.30 Knowledge Group City Cards Monica Ewart, Director of Communications, presented by Wendy Sieger - Kintzen Stockholm Business Region chairperson business unit manager 15.15 - 15.45 The Berlin Partner organisation and Amsterdam Tourist Office the «be Berlin» city marketing «How to develop a city card, a step-by- campaign- why our activities are good for tourism step decision guide to develop a city card» Erwin van de Wiele, Managing Director, Joachim Grupp, Capital City Marketing Manager, Ghent Tourist Office Berlin Partner «Website optimalisation for City Cards 15:45 - 16.15 Coffee Break Findings and recommendations» Rilana Diop, student at Amsterdam University Reflections, Observations and Conclusions who graduated on her thesis on Online Sales 16.15 - 16.30 Questions from the floor for European City Cards.
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