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Smashit2 Welcomes Chamber staff PAGE 18 VOL. 4 ISSUE 2 – AUGUST 2020 Galaxy Life Sciences to Build Facility in The Reactory JOINS WUXI BIOLOGICS IN FILLING THE BIOMANUFACTURING PARK & STIMULATING THE WORCESTER ECONOMY Dominique Goyette-Connerty, Correspondent It’s full speed ahead for Worcester’s newest biomanufacturing campus, The Reactory, after the new life sci- ences team at Webster-based Galaxy Development signed a land deal to build a state-of-the-art clinical and commercial manufacturing facility on six acres earlier this month. Galaxy’s purchase is the second trans- action at the 46-acre, master-planned park in the last few months, following China-based WuXi Biologics’ purchase to build their first U.S. production Rendering of the future WuXi Biologics Manufacturing Rendering of the future Galaxy Life Sciences Building facility by 2022. With at least two of the Building at The Reactory slated for a 2022 opening. eight pad-ready parcels at The Reacto- ry now claimed, it won’t be long before program was to find better uses for van issued a white paper finding Karyn Polito, to explore establishing a new biomanufacturing companies underutilized, state-owned assets that, when it came to the life sciences biomanufacturing hub in Worcester. are welcomed to the city, joining the across the Commonwealth. field, the city was doing well in re- As the land is next to MBI and the area’s already-prominent life sciences After the Worcester and Westbor- search and development (R&D) and UMass Memorial Medical Research ecosystem. ough State Hospitals were merged to incubation, but where the Worcester Center, “We thought: ‘Why not look create a new, modern facility known market was lacking was in biomanu- at this surplus land to be the future ABOUT THE REACTORY as the Worcester Recovery Center in facturing — almost nothing was being home of a biomanufacturing park?’ The Reactory, which sits on a portion 2012, there was a surplus of land left manufactured here which contributes Then we could have it all right here. of land from the former Worcester on Belmont Street that was going un- to the pharmaceutical industry. The whole cluster,” said Craig Blais, State Hospital, is a direct product used. Worcester now had to decide With this new call to focus for the president and CEO of the Worcester of the Baker-Polito administration’s what to do with it. region, the Baker-Polito administra- Business Development Corporation “Open for Business” initiative. Former Massachusetts Biomedical tion formed a Biomanufacturing Task (WBDC). In addition to this thriving Launched in 2016, the idea of the Initiative (MBI) CEO Kevin O’Sulli- Force, led by Lieutenant Governor SEE REACTORY, PAGE 4 Local Developers Clamor to Rejuvenate the James Street Corridor By Sarah Connell Sanders, Correspondent If you thought Worcester’s econom- key milestones such as pre-develop- tant Manager, Cathy Lewis. “The new it would be large enough for a good- ic development was limited to Polar ment and site preparation. As loans apartment complex will be called sized project.” Park, think again. While high profile are repaid, the brownfields redevel- ‘175 James Street’ and will be avail- Lucky Pick Self Storage, which con- projects in the Canal District have opment program continues to be able for rent in the spring of 2021.” sists of more than 500 storage units, brought plenty of fanfare, a variety of recapitalized and propel additional Botany Bay Properties manages four will open to the public in the spring other important ventures are quietly projects in Worcester. apartment communities in Central of 2021. “COVID-19 put us on hold,” progressing across the city at this The practice of brownfields redevel- Massachusetts, including Center Hill, explained O’Brien, “We’ll pour the very moment. Take, for example, the opment has allowed builders to acti- Hemlock Harbour, Millbrook, and foundation by October and erect the James Street corridor. vate valuable sites once considered Botany Bay. facility in November.” O’Brien also Since the late 1990’s, the City of unsuitable for mixed-use projects. Just up the road from Botany Bay’s plans to open a 6,000 square foot Worcester and the Worcester Busi- Along the James Street corridor, new apartment complex, Galaxy De- retail and office space adjacent to the ness Development Corporation have a $1.25 million cleanup loan for velopment has announced a 2.4-acre facility on James Street. secured a number of grants from the Botany Bay Construction Co. made it lot—the former site of Gatto’s Green- City Councilor Matthew Wally is Environmental Protection Agency possible to navigate asbestos abate- houses & Flower Shop—is destined pleased to see a great deal of new and MassDevelopment to test and ment and remediation of the former for mixed-use retail by next year. “We development taking place in District clean up brownfields. As mayor of five-acre site of Creative Paper & were interested in that area for real 5. “We understand that small busi- Worcester from 2002-2007, Tim Packaging. The property, located at estate because we liked the traffic nesses drive economic development Murray was a huge proponent of 261 Clover Street, had been without count,” said Galaxy founder Mike in the city and we recognize James brownfields redevelopment funding, a tenant since 2011. O’Brien, whose site spans from 29 Street as a vital commercial corridor the value of which cannot be under- “The vacant, crumbling, concrete to 49 James Street. “It’s rare for one welcoming people into Worcester,” stated for post-industrial cities like building is being demolished and party to own so many houses on one said Wally. “As a City Councilor, I Worcester. Brownfields funding is will be replaced by 90 market-rate piece of land in Worcester—we knew support private investment efforts often the initial financing source for apartments,” said Botany Bay Assis- SEE DEVELOPERS, PAGE 9 FOR ALL YOUR SOCIAL DISTANCE ORDERS AND INQUIRIES PRINTING NEEDS 508.757.5690 37 YEARS OF EXPERIENCE [email protected] QUICK TURNAROUND EXCEPTIONAL SERVICE COMPETITIVE PRICES BANNERS, POSTERS, SAFE & SOCIALLY DISTANCED SINGLE-USE MENUS & MUCH MORE!

122 GREEN STREET, WORCESTER, MA 01604 WWW.WORCESTER.MINUTEMANPRESS.COM PAGE 3 • CHAMBER EXCHANGE | THE NEWSPAPER • AUGUST 2020 Important Decisions Regarding Commuter Rail on the Track

By Timothy P. Murray, Worcester President & CEO | Timothy P. Murray Regional Chamber of Commerce VP of Marketing, Communications, Programs, President & CEO & Events | Sharyn T. Williams Communications & Marketing Intern | Bayla Cohen Over the past 20 years, due to a coordinated effort and persistent Office Manager & Reception Brenda| Elmes advocacy at the local, state and federal levels, Worcester has made Director of Government Affairs & Public Policy |Alex Guardiola significant progress in expanding Membership Sales and Services | Kristen Luna and improving MBTA commuter rail Affiliate Liaison Virginia| Parent service for the benefit of Central Executive Vice President | Karen Pelletier Mass and Metro West residents. Vice President of Membership Development & Finance Linda Salem Pervier FACTORS CONTRIBUTING Intern | David Sullivan TO THE EXPANSION Program and Events Coordinator | Lili Zannotti The redeployment of MBTA assets, the purchase of additional locomo- forth by Secretary Pollock in January tives and coach cars, and the historic With publication dates in February, August, and November, Chamber Ex- 2019. However, we believe this plan acquisition of CSX railroad tracks or an at-grade option, could balance change The Newspaper is a quarterly publication written and produced by and property including the Beacon Worcester Regional Chamber of Commerce staff and members. Content is the short and long-term transporta- Park Yard in the Allston/Brighton tion needs of Central Mass, Metro geared to business professionals, members, elected officials, and engaged neighborhood of Boston, have all citizens. Each quarter, 20,000 copies are mailed to 6,000 members and busi- West, and Western Mass MBTA contributed to this expansion. In commuter‘s and turnpike travelers, ness professionals and roughly 13,000 City of Worcester registered voters. fact, it has resulted in a 46% increase The remainder are distributed among area businesses. along with the neighborhood and in commuter rail ridership on the appropriate pedestrian linkages and If you’re interested in being a point of distribution, or would like to Worcester-Framingham line between know more about placing an advertisement in the Chamber Exchange, environmental safeguards. 2012 and 2018. This increase re- Pertaining to the proposed West please contact Kristen Luna, membership sales and services, at duces vehicle traffic on state roads [email protected]. To contact the editorial staff, please email Station design and construction, and highways as well as automotive the Chamber has advocated for the Sharyn Williams at [email protected]. greenhouse gas emissions. Unless otherwise noted, the editorial content herein is the opinion of the inclusion of four tracks to facilitate However, the ability to further build increased service on the Worcester Worcester Regional Chamber of Commerce and does not reflect the opinion on this momentum and expand of any specific member, business, or partner of the Chamber. Framingham line and access to the economic opportunity and mobility Grand Junction line into Kendall for Central Mass and Metro West Square in Cambridge through to residents hinges on some critical North Station. decisions that are now being The Grand Junction line was also PLEASE NOTE debated on how state transportation CALENDAR OF EVENTS All events are purchased by the State from CSX in officials will design and construct the VIRTUAL unless 2012 by the Patrick-Murray Admin- August otherwise noted. Allston Multimodal Project as well as istration. Additionally, West Station 18 (ENGLISH) Webinar: Small Business STRONG the proposed West Station. must provide crosstown bus connec- 19 (SPANISH) Webinar: Small Business STRONG tions for current and future residents 19 POW Meetup – Bring Health & Balance to Your Life FUTURE ACTIONS COULD and commuters and workers of the 20 Business After Hours Allston-Brighton neighborhood that 25 Young Professionals Night Out INCREASE USAGE AND will expand with the redevelopment of Beacon Park Yard and the adjacent September CREATE OPPORTUNITY The Allston Multimodal Project properties. 3 The Breakfast Club involves the I-90 turnpike viaduct, The expansion of the MBTA com- 8 Webinar – Top 10 Practices for Online Learning which is more than 50 years old and muter rail has fueled economic 9 Seminar Series: Protect Your Business from Hackers which has serious structural deficien- development in Worcester and all 9 Financial Services Roundtable cies. The wear and tear of decades along the rail corridor including most 10 Diverse Professional Roundtable of intense vehicle traffic, design flaws recently downtown Framingham. 15 Seminar Series: Hiring Best Practices which include the “S“curve near the Lieutenant Governor Polito has cham- 16 Healthcare Roundtable Boston University bridge as well as pioned efforts at the state level to 19 POW Meetup – Natural Ways to Boost Immunity storm water runoff into the Charles have a new center platform at Union 17 MEGA Business After Hours w/ Corridor 9 Chamber River all need to be addressed. This is Station constructed, which will im- 22 Power of Women – Panel Discussion complicated because the viaduct is an prove train travel times and potential- 22 Startup Worcester Winners Reception elevated highway over rail lines which ly add a few more daily trips, which 23 Seminar Series: Cómo Crear y Liderar un Negocio Exitoso are in close proximity to the river. will contribute to this momentum. 29 HR Roundtable: Employers & Autism Spectrum Disorder West Station is a proposed MBTA transit hub that would provide com- October WE MUST GET IT RIGHT muters from Central Mass, Metro However, if we are to realize the 1 BAH Awards West, the Allston neighborhood, and vision of 30 to 40 daily trips which 7 Manufacturing Roundtable: Going Mobile in Manufacturing eventually Western Massachusetts, will provide half hour service in and 9 Woostapreneurs Forum with direct train access to Kendall out of Union Station in Worcester 14 Seminar Series: Employment Law Square in Cambridge and then to and South Station in Boston, as well 20 Power of Women – Culinary Wine Tasting North Station. West Station would as points in-between, we must make 19–22 Game Changers - Business Conference and Expo also offer crosstown bus connections sure that Allston Multimodal Project 21 Seminar Series: TBA and would be the linchpin to the and West Station are built correctly. 22 Business After Hours redevelopment of nearly 150 acres of The Chamber will continue to work 28 Webinar: Paid Medical Leave Act land involving Beacon Park Yard and with our federal, state and local lead- November the abutting properties. This would ers and like-minded organizations to 3 Seminar Series: Developing a Strong LinkedIn Brand be a massive economic development realize this vision. opportunity similar to Boston’s 5 HR Roundtable: Expanding Your Recruitment Pool Seaport District or Somerville‘s 10 Power of Women – Dr. Maddie Castiel, Owner - Cafe Reyes Assembly Row. 12 Diverse Professional Roundtable As it relates to the Allston Multimod- 12 BAH Tri-Chamber Veterans Networking Event al Project, the Chamber was support- 16 Worcester Women’s Leadership Conference ive of the hybrid option originally put 17 Seminar Series: Leadership 18 Financial Services Roundtable 19 Business After Hours 19 Healthcare Roundtable CLARIFICATION: The May 2020 article,"Trolley Yard on former site December of WRTA maintenance facility now a bustling center of commerce," 4 145th Annual Meeting discusses Worcester's second Bean Counter Bakery location on Grove 10 The Breakfast Club Street. In addition to the Highland Street location, Bean Counter's 15 Seminar Series: How Influencers Capture Attention Shrewsbury cafe also remains open. 17 Business After Hours PAGE 4 • CHAMBER EXCHANGE | THE NEWSPAPER • AUGUST 2020

REACTORY, FROM PAGE 1 operations and R&D facilities in the from entry-level to very-experienced City’s Chief Economic Development U.S., independent company WuXi positions, including roles in quality Officer, Peter Dunn, says the partner- biotech and life sciences communi- Biologics was looking to build their control, warehouse support, process ship with WuXi Bio on this tax exemp- ty, as the second largest city in New first U.S. biomanufacturing facility in development, engineering, and ad- tion is part of the city’s efforts to keep England, Worcester’s location and the Northeast. In competition with ministration. as much of the resulting economic accessibility — near a number of major other potential sites in the country, WuXi Bio is already working with activity and development from this highways, railroads, and airports, the WBDC submitted a proposal, and these local higher education in- park in the area. and just about an hour to the Cam- WuXi Bio signed on in 2018 to be the stitutions on how students can be bridge-Boston area — was yet another first tenant at The Reactory, bringing job-ready upon graduation; mean- attractive selling point for the park. GALAXY GETS IN their global drug substance manufac- while, they’re also collaborating with Joining anchor tenant WuXi Bio, With that, the Economic Develop- turing facility to Worcester. Worcester Night Life Continuing Ed- Galaxy Life Sciences announced the ment Coordinating Council (EDCC) — Just this past June, the contract ucation, which has established a new second land purchase at The Reac- consisting of the WBDC, the Worces- manufacturer broke ground on the biomanufacturing program for adults tory, with plans to build an estimated ter Regional Chamber of Commerce, two-story, 107,000 sq. ft. facility which to start this fall in anticipation of the $50 million, 95,000 sq. ft. flexible the City of Worcester, and MBI — sub- is expected to be operational in 2022. available jobs in the industry. facility. The potentially multi-tenanted mitted a joint proposal for the project Though they now also have loca- Based at Worcester Technical High building will be designed to house and was selected and approved by tions in New Jersey and Pennsylvania, School, Worcester Night Life Director biotechnology and/or pharmaceutical the state as the first project for the WuXi Biologics’ Director of Manufac- Liz Tiley says the program will “utilize companies, built to suit their needs. “Open for Business” initiative. The turing Shawn Fitzpatrick says part of state-of-the-art equipment to imple- While the quarter-of-a-century old WBDC was to take title of the property the reason why they chose Worcester ment both classroom teaching and New England developer has his- and handle the real estate develop- was for its central location and access hands-on practical training,” as they torically specialized in office, retail, ment aspect; the city would take care to an educated workforce. “It was im- continue to focus on helping “close mixed-use, and residential develop- of the needed infrastructure for the portant for WuXi Biologics to identify the occupational workforce skills gap ments, this land acquisition is Gal- park-like the roads and sewer; the a location rich in talent and regional- in the Central MA region,” and “fulfill axy’s first break into the life sciences Chamber and MBI were responsible ly-located in an area that’s strong in the critical emerging needs of our development business — making for recruitment efforts, attracting new biotech,” Mr. Fitzpatrick said, citing current world.” their mark in the state’s already companies to occupy The Reactory. Massachusetts’ strength in pharma- Ms. Tiley says Night Life is “really ex- healthy industry with the creation of Bearing expenses for all the pre-de- ceutical and biotechnology compa- cited to offer this short-term, afford- the Galaxy Life Sciences arm. velopment costs, the WBDC acquired nies, and the East Coast’s abundance able training program,” and “estab- In a press release announcing the the land from the state, developed of potential clients. lish the foundation for an entry-level land deal, Lt. Gov. Karyn Polito says, a master plan, changed the zoning, Mr. Fitzpatrick also said the compa- workforce pipeline into this industry.” “The Commonwealth continues to went through the entire permitting ny saw the open space at The Reac- And for those who aren’t already be the global leader in life sciences, process and designed a new pub- tory as “an opportunity to engage local students or Worcester residents, powering growth and life-changing lic road for The Reactory. They also with the world-class institutions in the city is aiming to retain the em- innovation. The continued devel- received a $15 million grant to legally the area.” With approximately 35,000 ployees recruited by WuXi Bio. Since opment of The Reactory serves to demolish old state hospital buildings students attending the nine colleges the city awarded them a 20-year Tax strengthen that position.” on the property. and universities inside city borders Increment Financing (TIF) plan, the The WBDC continues to work with alone, he says they “can be used as a company agreed to provide a hous- the City of Worcester on all necessary WUXI BIOLOGICS BREAKS feeder pool for talent,” which is exact- ing incentive: if the employees they infrastructure updates and construc- GROUND, ANCHORS PARK ly what WuXi Bio plans to do. hire buy a home in Worcester, WuXi tion surrounding The Reactory, and, Construction of The Reactory WuXi Bio’s Worcester facility will Bio will pay up to $5,000 toward their upon completion, Galaxy says they’re underway, the WBDC got word of a bring between 150 and 200 new down payment. considering future development Chinese-headquartered company to jobs to the area across a diverse Calling The Reactory a “strategic opportunities on other lots in the recruit. While former parent company spectrum of sectors. A variety of skill plan to build upon the successful life biomanufacturing park. WuXi Apptec already had business sets will be needed to fill everything sciences cluster in Worcester,” the SEE REACTORY, PAGE 13

Franklin Public LIbrary, Franklin, MA

Beam Therapeutics, Cambridge, MA

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Contextual. Modern. Timeless. Pawtucket, RI | Worcester, MA | www.LLBarch.com PAGE 5 • CHAMBER EXCHANGE | THE NEWSPAPER • AUGUST 2020 Why I Wear My Mask By Alex Guardiola, Director of Government Affairs and Public Policy

OF INVESTMENT IN THE SUCCESS OF Celebrating EVERY STUDENT IN THE WORCESTER 15 years PUBLIC SCHOOLS

Announcing our Worcester Public Schools ALUMNI NETWORK

I wear it because I care about you Opening doors is crucial to our and I care about me. economy but we must minimize We are in the midst of a pandemic the risk! We are fortunate to live that we haven’t seen the likes of in a region with some of the best in more than 100 years. On top of healthcare in the nation. Eventually, this crisis, we are also dealing with there will be a vaccine. But in the the impact of centuries of racism. meantime, let’s all set an example In some ways, it feels as if we are for our children, and along the way going back in time. protect their grandparents, parents, and even them. The coronavirus Divided or Together: A Choice does not discriminate by age. There is a divisive atmosphere A network for alumni, teachers, emanating from Washington, D.C. The Science Says it All parents and friends of the which does little to help address the Turning on the television to see health and economic crisis we find people ignoring doctors and Worcester Public Schools. ourselves in. scientists, some thinking it can’t Since COVID-19 hit and forced happen to them, is nothing less Sign up at worcesteralumni.org companies to close their doors, the than cringe-worthy. There are even Chamber has pivoted and used all those who believe the virus to be a of our resources to help businesses hoax. To them I pose this: Whether recover. I have learned more about you believe it or not, please wear DO YOU the U.S. Small Business Administra- your mask if not for yourself, for all tion than I ever thought I would. I of us...especially our children. KNOW AN have digested reams of paper, put We are all in this together and it is in hundreds of hours of screen- up to all of us to rebuild our com- AMAZING time, so that it has become second munities and our economies. Take nature to me. All so that our busi- a long walk, pick up a book, order WPS ALUM? nesses and our community have take out and watch a movie with the most up-to-date information loved ones. It’s time that we work WEDF’S 10th Annual Distinguished Alumni of the curated by the Chamber. together to beat this killer virus. I am deeply saddened for those Worcester Public Schools Awards will honor A New Look at an Old Problem “stars from our schools”. businesses who will not make it to the other side of this pandemic Every fall we discuss tax classifica- tion and the city’s rate-setting vote. Nominations Close: October 31, 2020 but also gratified by the number of companies that we have helped. Fortunately for tenants, the gover- Recipients Notified: by November 20, 2020 Information that we provided about nor has extended the moratorium Ceremony & Banquet: March 25, 2021 grants and loans, PPE supplies, on evictions and foreclosures, but reopening information, and many what does that mean for owners of these commercial buildings? Learn more and nominate at other services that we have provid- ed have made a difference. For some businesses, COVID-19 wedfwps.org/da-awards The Central Mass. community has proven that some employees banking industry worked many can work for home, effectively extra hours, day and night, to assist rendering their office space non-es- businesses with Paycheck Pro- sential. If there was ever a time for Connected Kids tection loans and are now in the real dialog about commercial tax rates – it is now. REMOTE LEARNING TECHNOLOGY FUND midst of helping them obtain loan forgiveness. They have done this These businesses are suffering, THANK YOU! regardless of party lines, politics, or yet they are still asked daily for the upcoming election. donations, sponsorships, and other Our campaign has raised funds for almost We must all continue to work forms of assistance – and they are still stepping up. 400 Chromebooks to date. together, something that Central Mass. already has a reputation for They need our help and we can e are striving to increase student access to doing and for which we can be provide it. By opting for fair and proud. At this crucial time, let us equitable tax rates, where we all Wengagement with teachers and classmates share the cost of running a city, as long as remote learning continues. Beyond the remember to continue on this path because, now more than ever, we we can put down our swords and pandemic, the Chromebooks purchased need to tackle this together. shields and help Worcester contin- will develop students’ technology ue to grow. Set an Example for Our Youth It is my sincerest hope that this time fluency and ensure access to digital Our children, who need the most next year, we will be talking about learning and computer science curricula. attention as they grow and mature, the great WooSox game we just saw are suffering. There are no sports, at Polar Park while munching on a LEARN MORE AND DONATE AT no play dates, and watching their hot dog with those who love this WEDFWPS.ORG/CONNECTED-KIDS parents on Zoom has become a community as much as I do. way of life for them. To get there, we must overcome How can I help? I wear my mask. I the heartache of racism and the try to safely support as many local fear caused by the pandemic. The Suite 224 • 210 Park Avenue establishments as I can. We cau- best way to do this is together. The Worcester, MA 01609 • 508-688-4773 tiously visit restaurant dining rooms, City of Worcester has it in her and socially distancing while wearing a so do you. [email protected] • wedfwps.org mask, and greeting friends with a I will continue to wear my mask for nod and an elbow bump. you and for our future. YOU CAN’T ROW WITHOUT AN OAR. Neither can your Business.

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WEDC PUBLIC PRIVATE PARTNERSHIP AWARD THE PENTA BUILDING / 208 TURNPIKE ROAD / WESTBOROUGH, MA 01581 508.616.9900 / PENTAMARKETING.COM PAGE 7 • CHAMBER EXCHANGE | THE NEWSPAPER • AUGUST 2020 Njoroge on Home Healthcare, the Pandemic, and Racial Justice By Sharyn T. Williams, VP of Marketing, Communications, Programs, and Events, Worcester Regional Chamber of Commerce for home health aides to become efforts to better serve our patients In this interview with the founder and CEO of Century Homecare, Milka LPNs resulting in more opportunities and support our staff. In the short- and higher income. I believe edu- term, our focus will be on safety by Njoroge, she talks about healthcare during the pandemic and racial cation is key to many advancement ensuring that we have PPEs as fall equity. As an immigrant from Kenya, a developing country with limited opportunities and will continue to approaches; being innovative and opportunity, the adjustment to a fast-paced culture with such abundance look for ways to invest in our staff. streamlining how we deliver care and was an adjustment that took time and offered many contradictions. continuing to focus on staff wellness, The past several months has seen a health engagement & appreciation. care crisis and the culmination of centuries of Where did you grow up and how did you end patients. A high percentage of the racism and oppression in the black commu- As a woman of color, how has racism affected up in Worcester? patients we service have other social nity. How has this affected you personally? you, and in particular, racial justice and the I grew up in Kenya and moved to the economic factors that impact their What actions, if any, has Century Homecare recent black lives matter movement? states in 2001 to be with my now hus- health- like access to food, transpor- taken as a result? I never had trouble sleeping until band, also from Kenya who had taken tation for their Our frontline the pandemic and the racial injustice a job in Boston. I went to MCPHS Uni- medical appoint- staff faced the demonstrated by the horrible events versity, Worcester Campus, earning ments, have men- pandemic with of May 25th. As a mother of a daugh- a PharmD degree and took a job at tal health illnesses courage, focusing ter and two sons, that video may have UMass where I worked for 8 years. that affect their on patient care impacted me more than I had been decision making, even when that aware. As a family, we’ve had some How does the fact that you are an immigrant etc. Our clinicians put their safety difficult conversations with the kids influence your perspective on healthcare? not only focus at risk. I recently about race and growing up in America. Growing up, I would never have on the medi- saw an article in My 11-year old son whose best friend imagined the healthcare resources cal needs, but Forbes that said is white could not understand why available in the US. Despite the many also assess and that home health someone would be treated differently resources, there are many populations coordinate with agencies have because of their skin color. Through that do not have the same access to other communi- probably not his eyes, I can see the innocence of a health services. My focus is to address ty resources to gotten the credit child but as a mother, I worry about his barriers to health care access by part- address all these they deserve, and safety. The ongoing racial justice move- nering with families and healthcare other needs. I agree. Even with ment, however, gives me hope that providers to build a patient-focused Your home health the lockdown, people are ready for change. community around each patient. we have found As a CEO, it was important that our Increased access to care improves services company has their home office in Worcester. Why did ways to ensure that patients receive staff know our stand. We started quality of life and is overall cost effec- the care they need. Between caring having genuine conversations with tive for the healthcare system. you select the city and how did you select your other two locations in Springfield and for their own families, worrying about our staff in June. You don’t know what You hold a PharmD and had a successful Brockton? their own safety, limited PPE avail- you don’t know…so our approach ability, and many other obstacles, our is to listen and ask questions. As an career in pharmacology with a specialty in I had gone to school, lived and staff has performed with utmost pro- organization we reviewed how we are cardiac care. What made you decide to start worked in Worcester. We saw the fessionalism and with care. Overall, structured and how we do business. Century Homecare? opportunity in Worcester to provide we have had very few of our staff or We discussed our responsibility in While I worked in the in-patient set- home health care to an underserved patients develop COVID-19. A lot of promoting social justice. As individu- ting, we would see the same patients population. In addition, Worcester has credit goes to our staff’s focus on dai- als, it is having practices, attitudes and coming to the hospital over and the 2nd highest concentration of hos- ly symptom assessment and patient actions that promote equal oppor- over again. Most of the patients had pitals and health care facilities in the education. Taking the time to edu- tunity and treatment for all people. chronic conditions that were not well state, has lower cost of living making it cate ourselves and our patients about As an organization, it is ensuring that managed and at times presented economical to operate a business. The safe practices amid the pandemic no biases are built into our policies with severe complications. Many of City was also very helpful in assisting and following those best practices, and procedures. It is also advancing the patients were from underserved us get a facility. We selected the other in addition to providing our staff with practices, attitudes and actions that populations – mainly low-income 2 locations based on the demograph- PPEs has been critical. promote equal opportunities and population, minorities, immigrants, ics of patient we wanted to serve. We did not lose staff during the treatment for all people. In addition, marginalized communities, etc. At pandemic and am happy about that. it is partnering and supporting other the time, we did some research that How many professionals work for the Century provided emergency paid organizations whose missions align showed that most agencies focused organization and how would you describe sick leave for staff members affected with promoting racial justice. on patients who needed short term your staff’s background, credentials, areas of by COVID-19. This helped support post-acute care. We therefore saw an expertise and specialties? our staff so that they did not have I understand that Century Homecare gives opportunity to assist patients manage We have about 250 staff at our 3 to choose between their health and back to the community. What organizations their chronic illnesses by providing locations. Our team is diverse and do you support and in what ways? includes nurses, therapists (Speech, providing for their families. holistic, culturally competent care. We support organizations whose Occupational, Physical), social What is different about the services How has the COVID-19 pandemic changed mission align with ours- we believe in workers and home health aides. We that Century Homecare provides? In the industry and what has Century Homecare promoting education and access to believe in investing in our staff when other words, how do you differentiate done to mitigate the impact? healthcare. Some of the organizations able and have in the past provided your services in the crowded industry The pandemic has highlighted the we support include African Commu- opportunities for our staff to advance of caring for patients at home? critical role that home care plays nity Education (ACE), Summer pro- their education. Through a partner- We have a significant focus on a in healthcare. At Century, we are grams for kids in Worcester, Worces- ship with Quinsigamond Community holistic approach to supporting our rethinking how we work, focusing on ter Senior Centers, etc. College, we provided scholarships bankHometown Grant Challenge By Sharyn T. Williams, VP of Marketing, Communications, Programs, and Events, Worcester Regional Chamber On June 11, bankHometown President and CEO Robert support of local business owners has become even J. Morton announced a $25,000 challenge grant to the more critical in these times of hardship and economic Chamber to help sustain its programs and services in downturn,” Morton said. “bankHometown is pleased support of local businesses, including those negatively to make this funding commitment to help ensure the affected by the COVID-19 pandemic. Chamber’s services can continue to support our local The bank pledged to match dollar-for-dollar all dona- business community in these difficult times.” tions made to the Chamber by members of the business “We are grateful to bankHometown for recognizing the community through Labor Day, up to $25,000. work the Chamber has done to support local business- With local businesses particularly hit hard by the es, especially during this pandemic,” Murray said. “We sustained economic shutdown, Morton noted that the appreciate this generous donation to help us continue Chamber had continued to support the local business to provide those services to the business community.” community throughout the pandemic while experi- Organizations contributing to the Chamber can encing its own loss of funding from the cancellation double the impact of their donations through this of events and revenue-generating programs along matching grant. Contributions may be sent to the bankHometown President and CEO with fewer new members joining and attrition due to Worcester Regional Chamber of Commerce, 311 Robert J. Morton and Worcester Regional business hardships and closures. Main St., Suite 200, Worcester, MA 01608 or Chamber of Commerce President and “The Worcester Regional Chamber’s outreach and WorcesterChamber.org/DONATE. CEO Timothy P. Murray. PAGE 8 • CHAMBER EXCHANGE | THE NEWSPAPER • AUGUST 2020

Ambiance, Craft Cocktails, Local Beer, Wine in the Heart of Webster By John Milas, Executive Director, Webster Dudley Oxford Chamber of Commerce Have you been to Webster, Mass. local and regional breweries to cre- Exposed brick from the 1800s, a what guests see at an upscale event. lately? If not, you need to go. ate a well-rounded and comprehen- reclaimed wood-faced bar, visible “People don’t remember the color This mostly overlooked, historic sive drink list for all who partake. copper pipes, and an assortment of of the linens or the chairs, or the type town on the Connecticut line is home Fresh, locally sourced ingredients, eclectic art and conversation pieces of flatware used; they remember how to the newest place to be in Central in-house brewed bittering agents; creates a unique place to kick back they felt. That’s exactly what Stave & Mass. – Stave & Still. tinctures and old-world techniques and relax. Clustered soft seating, a Still is looking to create – a positively Located at 131 Main Street in Web- are the key to a truly balanced and copper-topped bar, and comfort- memorable experience.” ster, at the intersections of Main and quality cocktail. able banquettes lends itself to quiet The grand opening took place School Streets near the Dudley line, Be prepared to learn more than you conversation or jovial interaction with on Tues., August 4. Reservations the new watering hole features more could imagine about craft spirits and new or old friends. are strongly recommended due than 150 types of craft spirits includ- boutique wines from their knowl- The adjacent outdoor patio conjures to capacity limitations imposed by ing an extensive collection of rare edgeable staff and comprehensive up a vision of a Napa Valley back- COVID-19 precautions. Reservations bourbon, whiskey, and rye. “Imbibable Bible.” yard, complete with soft lighting and can be made by phone or email at: Not your average drinking hole, Stave & Still is centered around comfortable seating. [email protected] Stave & Still is an upscale, yet ap- putting a modern twist on classic Stave & Still sources fresh, seasonal, or 508.943.1933. proachable speakeasy-style lounge favorites to create a sophisticated- local ingredients that is incorporat- focused on craft spirits and beer, ly welcoming space. The “Big Ass ed into each menu item and their hand-crafted cocktails, a boutique Meatball” is nothing to scoff at, and hand-crafted cocktails. wine selection and “farm to table” the charcuterie board offers a variety Florida-based event producer light fare. Cocktails are made with of local cheeses, organic meats, and turned small-town Massachusetts homemade bitters, shrubs, fresh in- honey from local apiaries. restaurateur, Jessica Valby is the own- gredients and garnishes that resem- Be sure to save room for dessert, es- er of Stave & Still and hopes to bring LOCATION AND HOURS ble modern works of art. pecially the liquid kind such as their further revitalization and growth to General manager, Craig Valby, Boozy Chocolate Milk Shake. Their the Main Street Webster area. Stave & Still, located at 131 Main brings nearly 30 years of experience dessert selections include a Death by “There is so much opportunity to St. in Webster can be found online in the beverage industry to create a Chocolate cake, the Cookie Monster, turn Main Street into a true dining and at www.TheStaveandStill.com. Their dynamic wine list comprised of the and It’s Like Bread Pudding, But Not. shopping destination. Anything we can hours of operation are: Tues. – Thurs. core varietals from boutique winer- Stave & Still brings an historical do to further that growth, we will do.” from 11 am – 9 pm, Fri., and Sat. from ies that are known for their elevated Webster building back to its original As an event producer, Jessica is 11 am – 10 pm, Sun. from 11 am – 4 quality and conservative production. character while adding a modern and intent on creating a memorable ex- pm with brunch served on Sat. and He has also sourced craft beer from inviting feel to the space. perience in her restaurant, similar to Sun. from 11 am – 4 pm. Paycheck Protection Loan Program Update By Alan Osmolowski, CPA, blumshapiro On July 3, 2020, the President funds for certain expenses while giveness amount having been used for needed. Stay tuned… signed an extension of the small remaining eligible for forgiveness. payroll costs.” business loan Paycheck Protection The statute also extends the covered Alan Osmolowski, CPA is a tax part- Program (PPP) into law. The law period for purposes of attaining a PAYROLL TAX DEFERRAL ner with blumshapiro (www.blum- This amends the CARES Act to allow extends the deadline to apply for loan until December 31, 2020. shapiro.com) at 100 Front Street in PPP borrowers (even those that re- a PPP Loan from June 30, 2020, to Worcester, where he leads the firm’s ceive forgiveness) to take advantage August 8, 2020. There is still approxi- USE OF LOAN PROCEEDS technology and life sciences practice. This provides that to receive loan of the payroll tax deferral provisions. mately $130 billion in PPP loan funds blumshapiro is the largest regional forgiveness, an eligible recipient shall Under the CARES Act, PPP borrowers available and many lenders are still business advisory firm based in New use at least 60% of the covered loan were only able to take advantage accepting applications. England, with offices in Massachu- amount for payroll costs and may use of the employer payroll tax deferral The extension follows another change setts, Connecticut, Rhode Island, and 40% for the non-payroll portion (i.e., provision until they received notice of to the PPP when, after a rare display Virginia. The firm, with a team of over covered mortgage interest, covered forgiveness. This provision allows PPP of bipartisanship, on June 5 President 500, offers a diversity of services, rent, and covered utilities) of a forgiv- borrowers to take advantage of the Trump signed into law the Paycheck which include auditing, accounting, able covered loan. deferral provision even after receiv- Protection Program Flexibility Act. This tax and business advisory services. ing forgiveness on their PPP loan. made some favorable modifications to blum serves a wide range of privately LOAN FORGIVENESS REDUCTION RELIEF Earlier in the year, the IRS issued the PPP loan program, which will allow This extends the period to Decem- held companies, government and notice 2020-32, which, in summary, businesses more flexibility in using the ber 31, 2020, in which an employer non-profit organizations and pro- states that there are parts of the tax loan funds and qualifying for forgive- may rehire or eliminate a reduction vides non-audit code (Section 265(a)(1) in particular) ness. Highlights of the bill’s modifica- in employment, salary, or wages that services for that essentially prevent a taxpayer tions include: would otherwise reduce the forgivable publicly traded from claiming a deduction for ex- amount of a PPP loan. The forgivable companies. To penses that are reimbursed. In notice REPAYMENT TERMS FOR AMOUNTS amount will be determined without learn more visit 2020-32, the IRS concluded that NOT FORGIVEN regard to a reduction in the number us at blumsha- expenses paid with PPP loan pro- This includes a minimum maturity of of employees if the recipient is 1) piro.com. Alan ceeds that are forgiven would not be five years for the PPP loan, and allows unable to rehire former employees can be reached tax deductible. The original CARES recipients to defer payments until the and is unable to hire similarly qualified at aosmolows- Act specifically stated that any PPP date on which the amount of the for- employees, or 2) unable to return to the ki@blumshap- loan amounts forgiven would not be Alan Osmolowski, giveness is determined and remitted same level of business activity due to iro.com. taxable but did not address Internal CPA to the lender. Recipients who do not compliance with federal requirements Revenue Code section 265(a)(1). apply for forgiveness shall have 10 or guidance related to COVID-19. As Senator Grassley and Congressman months after the last day of the cov- currently drafted, this provision ap- Disclaimer: Any written tax content, com- Neal have stated this was not the in- ered period before the first payment pears to eliminate the option for partial ments, or advice contained in this article is tent of Congress and that this will be is required. Initially, the Small Busi- forgiveness by requiring 60% usage limited to the matters specifically set forth addressed by a legislative response. herein. Such content, comments, or advice ness Administration (SBA) provided on payroll costs in order to receive any (Many are surprised that the Pay- may be based on tax statutes, regulations, for a two-year maturity term for the forgiveness. However, on June 8, the check Protection Program Flexibility and administrative and judicial interpreta- portion of the PPP loan that was not U.S. Treasury and the SBA indicated in Act did not address this issue.) tions thereof and we have no obligation to forgiven. This provision extends that a joint statement that future guidance update any content, comments or advice Many loan forgiveness questions period to five years. (Existing two- will provide that “if a borrower uses less for retroactive or prospective changes to still remain unanswered; the passage year term loans can be modified.) than 60% of the loan amount for payroll such authorities. This communication is not of recent legislation only adds to the intended to address the potential appli- costs during the forgiveness covered EXTENSION OF COVERED PERIOD list! The SBA has issued and is issuing cation of penalties and interest, for which period, the borrower will continue to This extends the covered period guidance but further clarification the taxpayer is responsible, that may be be eligible for partial loan forgiveness, from 8 weeks to 24 weeks, during of the myriad of open issues is still imposed for non-compliance with tax law. which a loan recipient may use the subject to at least 60% of the loan for- PAGE 9 • CHAMBER EXCHANGE | THE NEWSPAPER • AUGUST 2020 Worcester’s Renovated ‘Central Building’ Provides More Opportunities to Live, Shop, and Play Downtown Dominique Goyette-Connerty, Correspondent

Live. Work. Shop. Learn. Play. The heart of the Com- other available commercial space in the Central monwealth is no stranger to these nut-and-bolt necessi- Building. ties of everyday life, but recently, Worcester’s Main Street The center opened their doors to families in Oc- is seeing more and more options to do so. tober of 2019 and is licensed to serve as a daycare An emerging cultural hub in New England and provider for up to 65 infants, toddlers, and pre- home to more than 185,000 people, the bus- schoolers. tling city has its fair share of attractions. From The “beautiful, new, state-of-the-art child care cen- The Hanover Theatre and The Grid eateries and ter,” as Ms. Roth calls it, has an off-site playground, apartments near the Worcester Common Oval, to but for days when the weather doesn’t cooperate, the numerous bars and restaurants on Shrewsbury they have a large, indoor gross motor room — some- St., and the soon-to-be Polar Park with surrounding thing she says not many other daycare facilities have. developments in the Canal District, it’s safe to say Ms. Roth, who has more than three decades in early the city has established itself as a “happening” childhood education, says the Main Street location epicenter in the state — and it keeps growing. is “a wonderful opportunity for people to have their Now, the north end of Main Street is starting to children downtown so they can stop in and visit on add to that active atmosphere, with the comple- their lunch break,” or breast feed, she added. tion of recent renovations to the historic Central Again citing convenience of a central location, Building bringing new apartments, a full-service Fresh vegetables are trucked in from all over Ms. Krock said Strawberries is potentially saving grocery store, and a child care center to the area. Central Mass. and sold at Maker to Main. those parents who work downtown “those 30 Built in 1926, the seven-story building located at minutes or hour out of [their] day for pickup and 332 Main St. served primarily as office space for dropoff routines.” a number of years, but once the largest tenant, regional farms, makers, and growers. So in addi- tion to their fresh fruits, vegetables, meat, eggs, After having to shut down due to the pandemic, the the District Attorney’s office, relocated, the Krock center is now reopened. Ms. Roth says they’re “happy family shut the building down. Katie Krock, one of and dairy products — to name just a sampling of what they offer — common household products like to be back,” and since they’re not yet at full capacity, the Central Building’s co-owners, says that’s when they are currently enrolling. they started working with the Worcester Business dish soap and even toilet paper can also be found Development Corporation (WBDC) and the City in the store. Creating an 18-Hour Downtown of Worcester to re-purpose it, and were able to re- Pointing to what she calls “the great depletion of While the Central Building’s newfound purpose ceive state and federal historic tax credits to do so. toilet paper 2020” as an example — something Mak- has a lot to offer as a standalone, when paired with “There wasn’t a need for any more office space when we er to Main never had a problem keeping stocked other surrounding businesses like Crust Artisan hit the market,” Ms. Krock said, but they did identify a during the pandemic — Ms. Cheney says it’s import- Bakeshop, Armsby Abbey, North Main Provisions, need for affordable living options and other businesses. ant to have this space where nearby residents “can Deadhorse Hill, and Doughnuts & Draughts, there’s walk to and have quick and easy access to house- a noticeable collective strength making a more liv- LIVE: 332 Main hold essentials and things they need on a whim.” able, workable, walkable, and visitable community. The 332 Main apartments hit the market in June of And for Ms. Cheney, the decision to open on Main “I see people living here out walking their dogs, 2019 and were fully occupied by that October, al- Street was a “no-brainer.” eating at the restaurants. It’s very, very exciting and ready with a growing wait list. “The overall response “A lot of people ask, ‘Why would you choose to be that’s what we need. We need people downtown,” [we saw] of people wanting to be downtown and be on Main Street or downtown?’ And my rebuttal is Ms. Krock said. a part of this was amazing,” Ms. Krock said. always: ‘Why not?’ This is a perfect spot. [...] There A slow but steady process, the new residential A mixture of market-rate, workforce, and afford- are residents all around me, and there are literally space and adjacent businesses are certainly a step able living units, the 55 apartments are now home thousands of people who work downtown.” in the right direction when it comes to transform- to hundreds of people, including families and chil- “What Lynn has done is truly spectacular,” said ing the area into a vibrant, 18-hour downtown, dren, and feature a number of amenities designed Ms. Krock of the new grocery store. When it comes welcoming more foot traffic from residents and to fit those lifestyles — among them are a play area, to those who work downtown, she says employ- visitors alike to the heart of the city. a dog wash (as the facility is pet-friendly), a gym, ees are conveniently able to stop in for a quick and a bike room for residents to lock up the bikes snack or lunch, or even purchase they use to ride around the city. groceries needed for dinner be- “With more people living downtown,” Ms. Krock fore heading home. “So you’re said the idea was then to “keep everything central- eliminating that extra stop [...] It’s ly-located.” So they didn’t stop at the apartments. a one-stop-shop downtown,” Ms. Krock said. SHOP: Maker to Main Wholesale buying is still being Despite a number of smaller convenience stores offered to restaurants, caterers, and bodegas dotting the Main Street area, there chefs, and breweries, but is also wasn’t a full-service grocery store close by for available to any everyday shop- downtown residents. “So if you’re living at The Grid, per who’s looking to buy in bulk. or behind Elm Street, or on any of the surrounding Maker to Main also launched an streets, where do you get your full-service grocer- online ordering and curbside ies? You get in your car and you have to drive some- pickup service for those who where,” said Lynn Cheney, owner of Maker to Main. choose to grab-and-go. It’s part of the reason why she opened the market in one of the two ground floor available retail spaces LEARN & PLAY: Strawberries in the newly-renovated building. “Having a resource Early Learning Center where you can get your groceries in walking dis- Much like the absence of a tance: that’s what builds an urban environment and full-service grocer, the same builds a community,” she said. was to be said about child care Formerly Lettuce Be Local, primarily a wholesale options: there weren’t any. local food distributor, Ms. Cheney rebranded as “With so many people work- ‘Maker to Main’ upon the opening of her Main Street ing downtown, the demand brick-and-mortar business, which focuses on making [for child care] was quite high,” local food more easily accessible to the masses. said Darlene Roth, director of And it’s not just food. Maker to Main sells all kinds the Strawberries Early Learning Strawberries Early Learning Center provides ample room for play of locally-sourced products from more than 150 Center which now occupies the and rest for children among the brightly colored decor.

FROM DEVELOPERS, PAGE 1 and recognize it is also going to be important to of people who live outside of the city and are look- grounds. “Over the last 3 years, we’ve put in almost determine how we can allocate public money for ing to be closer to what Worcester has to offer.” He $2 million to build a new basketball court, a play- the area to provide things like lighting, appropriate hopes his District will continue to serve as a great ground, and a lookout over the pond,” said Anton- crosswalks, and maintenance for sidewalks and place to live, work, and play for locals and new- elli. “We have also completed the first portion of streets.” comers alike. a boardwalk for better views of the water.” Future Wally has noticed an influx of new residents Wally points to recent improvements made at plans include extending the boardwalk into the attracted to the James Street area and acknowl- Hadwen Park as just one example of attractive park and making Knox Street fully accessible from edges the neighborhood’s growing number of at- features prospective residents will find along the one end to the other. tributes. “The city recently approved the develop- James Street corridor. Assistant Commissioner of In the midst of a global pandemic, Worcester re- ment of new housing on James Street,” said Wally, Parks Rob Antonelli described Hadwen Park as, mains a rich tapestry of growth and grit. Develop- “Quality housing stock is important, specifically for “One of Worcester’s prime facilities,” calling it a ers who recognize and invest in the city’s existing people who are downsizing by selling their homes “mixed park” because it features waterfront and strengths, like the James Street corridor, are those and want to remain in the city in addition to plenty wooded trail access as well as courts and play- who will prove instrumental in its rejuvenation. PAGE 10 • CHAMBER EXCHANGE | THE NEWSPAPER • AUGUST 2020

MassHire Innovating with Job Seeking App During Unemployment Crisis By David Sullivan, Economic Development Fellow

With the worst unemployment crisis since the director of the MassHire Central Career Centers in Great Depression currently unfolding, many are Worcester and Southbridge. “Our doors are phys- asking what will happen when the pandemic is ically closed to the public, but we are still working finally over, leaving millions of Americans jobless with them remotely.” Weekes cited the fact that in its wake. One local agency is stepping up in the remote work was already the norm of MassHire’s Worcester area to help alleviate the economic tur- operations with regular emailing and calling to set moil and get people the jobs they need – MassHire. up meetings between employers and job seekers. MassHire is a no cost, state-run organization In response to the increased rate of unemployment designed to bolster the workforce system and and the need to remain socially distant, MassHire help both job seekers and employers find what has added new remote services including a virtual they need. There are two branches – the overarch- job fair that was the brainchild of Jibrael Younis, ing Workforce Boards, which are responsible for team supervisor for Business Engagement Solutions 16 different regions in Massachusetts, and the 29 at Worcester’s Career Center. The MassHire Work- statewide Career Centers that provide customized force Board, which oversees the region’s employ- employment services, advisement, and candidate Jeffrey Turgeon, Executive Director of the ment efforts, turned their website into a self-service matching. MassHire Central Region Workforce Board (left) job portal where employers could post opportuni- I sat down with four MassHire leaders to discuss and Janice Ryan Weekes, Executive Director of ties that job seekers could then find and apply for. the ways in which MassHire is leading the way for MassHire Central Career Centers (right). Early on, Jeff Turgeon, executive director of the both job seekers and employers looking to safely MassHire Central Region Workforce Board, and get workers employed again. Janice Ryan Weekes, in Massachusetts, the number of reported corona- Bruce Mendelsohn, communications coordinator Jeff Turgeon, Bruce Mendelsohn, and Jibrael Younis virus cases has started to plateau and the number for the Board’s Resource Development, spearhead- all took the time to discuss with me the implications of deaths is declining and many are starting to think ed the effort to adapt to the growing unemploy- and solutions to a pandemic-related unemployment about safely getting people back to work. ment crisis. crisis. For the week ending July 18, the U.S. Labor De- “In early February I texted Jeff and said, ‘Hey, do The pandemic has ravaged our nation’s economy. partment had reported that Massachusetts’s unem- we have any contingency plans in case the corona- As businesses began to furlough employees in the ployment claims declined by 24%, down to 5,818 virus closes our offices? How can we provide con- spring, millions of Americans began losing jobs that weekly statewide claims. However, unemployment tinuity of resources remotely?’” said Mendelsohn. they could not get back – in April alone, 2.5 million in Massachusetts as of June is still the worst in the The two developed the job-posting function on the U.S. jobs were lost. nation, and a lot of work remains to be done. Workforce Board’s website and began manually However, we know that this is an unnatural unem- That’s where MassHire comes in. “During the connecting employers and job seekers through ployment crisis – people had to leave work not be- pandemic, we have continued to operate and serve request forms. cause of shifts in the demands of the business cycle, both targeted populations – employers and job At first, forms came in at rate of 5-10 per day, but but rather to ensure public safety. Since mid-June seekers,” said Janice Ryan Weekes, the executive SEE MASSHIRE, PAGE 21

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Bottling up a Bubbly Taste of Home FOOD HUB’S AZ NORDIC KVASS LOOKS TO BRING RUSSIAN FLAVOR TO MASSACHUSETTS By Dominique Goyette-Connerty, Correspondent

The so-called dog days of summer are here and there’s no better way to cool would be a “substantial capital investment,” the Zubairovs started exploring off than with a cold, refreshing drink. other options like shared kitchens, stumbling upon the Worcester Regional No, not beer. We’re talking about kvass. Food Hub. Described by Russian-born Mike Zubairov as “a unique-tasting, fermented, “From the start, the Food Hub was very helpful and supportive in making non-alcoholic beverage,” kvass is traditionally an Eastern European drink, and sure we could get this venture off the ground. [WRFH Director] Shon Rainford has been enjoyed in countries like Russia and Ukraine for centuries. and his team have guided us in many ways and we thank them for everything The drink is made when stale bread, they’ve done,” said Anatoli Zubairov, add- yeast, water, and a couple of other ingre- ing that access to the kitchen space itself dients ferment for a few days during which has been a “fantastic resource” and “instru- carbonation occurs naturally — a process mental” to launching the business. similar to how beer is made, just without Although there are dozens of kvass the hops. brands on the market even in the U.S., “It’s essentially kind of like a soda in the Mike Zubairov says what makes AZ Nordic way it bubbles. It’s traditionally consumed unique is its homemade quality and its “old within families who grow up there; [sim- country” taste. ilar to] having a Coca Cola here, it’s just Crafted with only four or five ingredients, something you’ve grown up with,” said Mr. Anatoli Zubairov says it offers an all-natural Zubairov. alternative to mass-produced kvasses and After immigrating to the U.S. from Russia any other beverages packed with sugar in the mid-90’s, now Mr. Zubairov and his which are typically found in stores. father, Anatoli Zubairov, are launching their As they focus their initial efforts on Russian own brand of kvass, hoping to bring that specialty shops where they know there’s a taste of home to Massachusetts. demand for it, the product is currently only Already capable of making the beverage being sold through Bazaar Supermarkets with a generations-old family recipe and which has a handful of locations in Allston, piqued by the possibility of entrepreneur- A bottle of kvass from StartUp Worcester company AZ Nordic is Brookline, Framingham, and Newton. But if ship since his move to America, Mr. Anatoli pictured in a marketing shot for the new brand. they can get it off the ground in Massachu- Zubairov wondered if he could combine setts, the father-son duo hopes distribution the two, turning his passion into a business. can then take off to New York, where they “I’ve always had the thought in the back of my mind since coming to America say there’s an even larger Russian-speaking population. that I wanted to start a business, but couldn’t pinpoint exactly what. I guess a So while the overall goal is to bring what for many Eastern European living in big reason [influencing the start of AZ Nordic] was to bring a traditional, natural the U.S. is a nostalgic taste of home, the Zubairovs would eventually like to see kvass to the market since I didn’t see any in stores,” he said. their small-batch, startup beverage venture also win over some new customers Quickly recognizing that purchasing a facility outright to produce the drink who may have never tried or even heard of kvass. PAGE 12 • CHAMBER EXCHANGE | THE NEWSPAPER • AUGUST 2020

Worcester Regional Airport Update SURVEY By Timothy P. Murray, Worcester Regional Chamber of Commerce President and CEO WRA DESTINATIONS

In a July 25 memo from Southwest DOT) has allowed the airline industry excellent on-time departure rate. The Chamber and Airlines chairman and CEO Gary Kelly to suspend service in markets across The growth in airline service and activ- to Southwest employees, Kelly stated the country to help mitigate airline ity at Worcester Regional Airport over Massport are launching that since the COVID-19 pandemic hit operating losses. the past 10 years has been significant. a survey to collect input the United States, Southwest has lost Like many other areas, in Massachu- A 2019 economic impact study by the from residents in the $1.6 billion with revenue down 70%. setts, the reduction of flights has been Mass. Department of Transportation This is just one example of the plight dramatic. As reported in the State indicated that the airport is responsi- Worcester area regarding of the airline industry in the midst of House News Service in June, Massport ble for 587 local jobs, $29,617,000 in usage of the Worcester the COVID-19 international health and CEO Lisa Weiland said the airport (Lo- payroll and a total economic output of Regional Airport. economic crisis. And, it is anticipated gan) typically has 600 flights per day $96,747,000. It is clear that the pandem- by airline industry experts that it will during this time of year. That number ic will stunt this growth. These responses will be take the industry approximately 2 1/2 dropped to 100 at the height of the As parts of the U.S. have slowly years to return to pre COVID-19 levels. pandemic. reopened, and a number of coun- important in determining Nationally, to avoid massive employ- Even more locally, the impact to the tries across the globe have begun to the demand for new air ee layoffs and bankruptcies, many Worcester Regional Airport has been contain the virus, airline activity has service and direct connec- U.S.-based air carriers have availed significant. Both JetBlue and American gradually increased at a number of tions from Worcester. themselves of assistance through the Airlines have suspended service after airports including Logan. federal CARES Act. This $1.8 trillion receiving approval from the U.S. DOT. At Worcester Regional Airport, This survey will take an stimulus bill includes $50 billion in Delta continues to fly daily out of JetBlue has opened up reservations grants and loans specifically for the Worcester Regional Airport to the to Florida with flights beginning in estimated 5 minutes and airline companies. Detroit Metropolitan Airport with the October. While this is a positive sign can be found on the home In April, Airlines for America, an in- call sign of DTW. The daily flight de- indicative of JetBlue’s return, recent page of the Chamber’s dustry advocacy group, reported that parts Detroit at 1:50 pm and arrives in virus spikes in Florida, the south and U.S. passenger travel was down 95% Worcester at 3:33 pm. The flight then Midwest demonstrate that the situa- website at: with thousands of planes grounded. departs Worcester at 4:13 pm and tion is fluid. The aviation industry is WorcesterChamber.org Without the CARES Act funds, many arrives in Detroit at 6:12 pm. Access making decisions on a monthly basis carriers would not remain solvent. to Detroit links Worcester to one of concerning the deployment of air- Please encourage family, To date, American Airlines is access- Delta‘s eight major hubs in the United planes and the location of flights. Ac- ing $5.8 billion in CARES funding; Del- States. DTW was added as a Delta hub cordingly, prospective travelers need friends, and colleagues to ta Airlines headquartered in Atlanta is when it merged with Northwest Air- to monitor these changing dynamics take the survey. You could using $5.4 billion; and JetBlue Airways lines in 2008 and is one of the largest closely as they contemplate air travel win tickets and seats to $936 million. Additionally, the U.S. aviation hubs in the United States with in the months ahead. Department of Transportation (U.S. nearly 150 daily connections and an the Chamber’s VIP box for a WooSox home game in their first season in 2021! Thank you.

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REACTORY, FROM PAGE 4 predicted a pandemic, once a vac- cine is approved for market, many Chamber Teams Up to Promote PUTTING WORCESTER contract manufacturers will be need- ON THE MAP ed to produce the millions of doses the Region with Livability.com Its name and branding are de- in demand. By Sharyn Williams, VP of Marketing, Communications, Programs, and Events signed to represent the forward mo- “A lot of these companies are going mentum of Worcester and how the to be looking for space because The Chamber is one of the lead organizations charged with attracting businesses park’s innovation will respond to the it’s going to take years and a lot of who are moving or expanding and are seeking a region in the Northeast in which changing dynamics in the biopharma space to manufacture vaccines for to do so. New businesses and residents increase a city’s tax base, support local industry. The Reactory signifies the the pandemic, so we’re hitting the businesses, and add to its vitality. More than ever, people are relocating to commu- heart of the Commonwealth’s pio- market just right,” he added. The Re- nities based on an area’s quality of life. Progressive communities and companies neering approach to new challenges. actory “puts the exclamation point” are touting lifestyle as much as jobs for talent recruitment. As part of the Cham- While Worcester already has a long on Worcester’s life sciences atmo- ber’s strategy to Recruit, Retain, and Incubate businesses, we have partnered with history in life sciences — home to sphere by providing that lacking Livability Media, a nationwide, content marketing and media company to produce UMass Memorial Medical School and manufacturing space, which he says a print magazine and web content highlighting our many assets. Livability will tell Hospital, other R&D facilities, MBI, is “overdue.” our story with outstanding content and compelling design to help us attract talent, Gateway Park, and AbbVie, to name Pointing to the fight against this investment, and tourism. a few — Mr. Blais stresses the impor- virus as evidence of the importance Livability.com is a nationally recognized authority on best places to live, work and tance of The Reactory by emphasiz- of this type of facility, CEO of Galaxy visit with custom content that will market the assets of Worcester and the region. ing what he sees as a growing need Life Sciences Mike O’Brien says in And there are many. They include our educated and skilled workforce, colleges to manufacture. the release, “The need for flexible and universities, hospitals and healthcare, our cultural and entertainment amenities, “We do not do a good job in this and sustainable biomanufacturing in proximity to major cities, transportation systems, and much more. country of manufacturing pharma- the region has never been greater. Beginning soon, Chamber members may advertise in the magazine and on ceuticals. It’s all sourced out and it’s We stand ready and able to help our Livability.com which draws more than 10 million visitors and 37 million page views based on price,” Mr. Blais said, add- potential life sciences partners turn annually. Advertiser messages will be in front of this large audience of individuals ing that while it’s cheaper to manu- their innovative ideas into commer- and businesses exploring the great communities in America. People who relocate facture in other countries, it would cial products at faster-than-indus- spend more during the 3 months surrounding their move than a non-mover spends be concerning if the U.S. lost access try-average speed to market.” in 5 years. And, those who relocate are looking for the people that they want to do to the common, necessary drugs we Coupled with other significant proj- business with. In fact, Worcester made their top 100 places to live in 2019. outsource. ects happening in the Worcester re- State and regional options allow businesses to pinpoint their audience across “I think [those concerns are] com- gion, including Polar Park, The Reac- counties, regions, and states. And their local advertising options with original ing to light now when we’re going tory is another major stepping-stone articles, videos, and photo galleries showcase the best the community has to offer to have to mass produce a vaccine. in putting the city’s economic devel- including shopping, food, attractions, neighborhoods, healthcare, and more. That’s going to have to be done in opment and revitalization efforts on This marketing piece content will help the Chamber to attract investment, create this country and we don’t have the the map. jobs, and draw talent to our infrastructure to do that,” Mr. Blais As Worcester City Manager Edward communities. Additionally, it will said. Augustus Jr. says in the release, “The support the efforts of Discover As the deadly COVID-19 pandemic attention that this campus has drawn Central Mass., and other organi- confronts the world and the race for from the life sciences sector proves zations, that aim to attract visitors a vaccine is underway, the arrival that Worcester is a burgeoning and their dollars to the area. And, of this new biomanufacturing park biomanufacturing destination. It is it can help you get the word out is what Mr. Blais calls “very timely.” no longer a prospect of potential but to a new audience. The Livability Though the WBDC and other part- a certified reality as we continue to team will reach out soon with ners responsible for The Reactory’s build momentum in the City.” information, or, you may contact existence of course couldn’t have the Chamber: 508.753.2924.

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WORCESTER | FRAMINGHAM | BOSTON | CAPE COD NMLS #403295 PAGE 14 • CHAMBER EXCHANGE | THE NEWSPAPER • AUGUST 2020 Soaring to New Heights with TMS Aerial Solutions By Jennifer Ingham, Correspondent Chamber member T Matthew Stat- industry is still burgeoning and shifting, en’s passion for his business is evident so articulating the wide-range of services from the moment he begins talking I offer can still be a challenge, but I’m up about the complexities of his work. for that.” Staten is the owner and chief oper- When reflecting on what keeps him mo- ating officer of TMS Aerial Solutions, tivated, Staten says one of the best things LLC, a drone video and photography about the job is getting creative when business he founded in 2017. implementing ROI-focused business solu- With more than 10 years of profes- tions. He enjoys translating and refining sional experience in the geospatial service approaches to ensure his clients information industry, which includes get a tailored experience. aerial mapping and satellite imagery, Staten’s process requires a deep un- he has married his love of technology, derstanding of technology and a focus creativity, and science into a thriving on efficiency, all encapsulated by his business that shows no signs of slow- personal standards for a quality product. ing down. Through his work, Staten He is licensed and insured and follows has seen a bird’s eye view of much of Federal Aviation Administration legal Worcester and the Central Massachu- Aerial view of downtown Worcester by T Matthew Staten of TMS Aerial. requirements for flying drones and as a setts region. professional, adheres to best practices for Staten’s clientele portfolio includes privacy. “That ethical part of the job is im- businesses in the real estate, construction, and The pandemic has changed business operations in portant and I take that seriously,” says Staten. “That’s environmental sectors who are looking for a unique virtually all industries, and with that, Staten’s offer- part of my integrity as a business owner.” way to showcase their properties directly with their ings have become even more sought-after because With so much to look forward to as he evolves TMS stakeholders and on digital platforms including so- they allow teams to visually share updates with their Aerial Solutions, Staten is grateful for the communi- cial media company websites. Roof inspections, 3D stakeholders, while respecting social distancing ty he’s been able to access through being a Cham- modeling, and custom video editing are just a small recommendations and putting customer and client ber member. “From the beginning, the Chamber sample of the versatile projects he has tackled for his safety at the forefront. “Because people are not able has made me feel like a valued member,” says Stat- clients. to currently travel and visit spaces as easily, my clients en. “Having access to like-minded, small-business Staten shares that when drones first arrived on the are very interested in translating site visits to a virtual folks to bounce ideas around has been an amazing market, they were promoted as toys for children. With format,” says Staten. “I can provide a view that shows help as I grow.” his vision and intentionality for this work, Staten is you more than a site visit ever could, like rooftops and Staten remains goal-oriented and is excited about investing in consumer education around their capa- tight spaces.” what the future holds for his business. “I wouldn’t be bility and the specialized technological processes While Staten has enjoyed seeing his business take doing this work if I didn’t find the work fascinating and equipment he uses. His ultimate goal is to show flight, he is completely transparent that operating a and fun,” says Staten. “I think you gain a new ap- the value of drone technology to those who have not full-time business has presented him with learning preciation for the world when you can change your yet considered how drone video and photography opportunities along the way. These “A-ha!” moments perspective on your surroundings. Being able to can solve a business problem. “When I named the many entrepreneurs navigate on their journey have see the world from a different view has shown me business, TMS Solutions, I wanted to emphasize the offered him insight into the best way to evolve his how interconnected our communities really are.” To ‘solution’ aspect,” says Staten. “I want you to come to client profile and market directly to key audiences. connect with TMS Aerial Solutions and explore their me with your problem and together we can create an “Being able to adapt is so critical,” says Staten. “I’m services, visit tmsaerialsolutions.com. effective and affordable solution.” working in a field that didn’t exist 10 years ago. The

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2004-BPC-051 COVID Ad Resize 8x10.indd 1 4/22/2020 1:28:16 PM PAGE 15 • CHAMBER EXCHANGE | THE NEWSPAPER • AUGUST 2020

Submission by Trigon Creative Chosen as Winner to Re-Brand Tri-Chamber Veterans Event By Bayla Cohen, Intern, Boston University School of Communications

Building on the success and ex- covery call, where the team gathers to be patriotic without being cliche,” our veterans who are alive and have citement of last year’s first ever together to discuss the project. In this Jessica noted. Their graphic incorpo- done so much and are still here to tell Tri-Chamber Networking Event and open environment, different ideas rates the traditional red, white, and the tale,” Jillian added on the impor- Salute to Veterans, the Worcester are explored, then brought to life blue with an image of three, diverse tance of this event. Additionally, this Regional Chamber of Commerce will with refinements made until they are saluting soldiers. “The three soldiers event provides area business with once again partner with the Marlboro ready to unveil it to their client. signify the three chambers,” Jillian an opportunity to network, which Regional Chamber of Commerce and Trigon Creative is committed to emphasized. Originally they sub- the staff at Trigon Creative believe is the MetroWest Chamber of Com- excellent customer service and mitted three different taglines from crucial to running a business. merce on Thursday, November 12, work with their clients to tweak their which the committee could select. “It’s all about building relationships,” 2020, from 4 to 7 pm, at the American concepts until However, the Jillian explained. In fact, that is why Heritage Museum in Hudson, MA. each custom- Chambers Trigon Creative, along with BlueHive In preparation for this event, the er is satisfied really liked Exhibits chose to be a part of the three Chambers asked various ad that the visual two of them so Worcester Regional Chamber. “We agencies to put together their most reflects the Trigon found a joined because it helps us get our creative proposal for re-branding the company’s im- way to com- name and our presence out there, event. In each proposal, they were age. In fact, Tri- bine them into as well as build relationships,” Jillian asked to include a tagline, a save the gon’s original one powerful remarked. In particular, “We always date, and graphics. After receiving design for the tagline. attend the Chamber’s Business After many submissions, the committee, tri-chamber “The tagline Hours to be a part of the local busi- comprised of representatives of the veterans event is so import- nesses of Worcester.” three chambers and the museum, went through ant,” Jillian re- As an advertising agency, Trigon voted to go with the design created a revision marked, “it has Creative’s goal is to be accessible to by Trigon Creative to brand the 2020 process where YOUR HISTORY. OUR HERITAGE. to be simple local businesses. They cater to small, tri-chamber veterans event. they provided enough to get unique businesses rather than focus Trigon Creative, a part of BlueHive tweaks and the message on large conglomerates. “I’d rather Exhibits – an exhibit manufacturer enhancements to the original con- across and clever enough to be inter- have a lot of clients than one notable and event management company in cept resulting in a design that best esting.” The tagline attached to the one, because if you lose that one Worcester – is a full-service Adver- reflected the event. “We continue graphic is “Tri-Salute to Our Troops.” then you lose the business,” said Cait- tising Agency that offers its clients to have check-ins and revision time They used “Tri-Salute” to signify the lyn, vice president of Trigon Creative. creative branding content. The agen- [with the Chamber]” Jessica, Trigon’s three Chambers coming together “I am proud of the diverse types of cy’s six employees work together to art director, added. for this important event. Following clients we serve,” she continued. create unique and compelling visuals Trigon Creative was eager to take the tagline, Trigon added, “Your While Trigon hopes to grow in the designed for multiple platforms. on this project since it allowed them History. Our Heritage,” to show the future, its mission is to serve the local “We all come about it from our to use their skills for a good cause. importance of honoring our veterans businesses to help advertise their different perspectives,” said Jillian, Their goal for this assignment was to and telling their stories for a positive unique brands. “We want to be local Trigon’s creative director. We begin create a uniquely captivating design impact. and the Chamber helps us achieve the designing process with a dis- and tagline. “We wanted everything “Veterans day is here to celebrate that goal,” Jillian concluded.

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USE PROMO CODE SMASH15 ON ALL PACKAGES FOR $15 OFF EXCLUDES BYOB AND TRY IT USE PROMO CODE SMASH5 ON BYOB AND TRY IT FOR $5 OFF PAGE 16 • CHAMBER EXCHANGE | THE NEWSPAPER • AUGUST 2020 Make Your Room Enchanting with a Fireplace or Stove By Virginia K. Murphy, Chamber Staff March is known for coming in like a lion and During the quarantine over the past five months, going out like a lamb. This year, the opposite was how many times have you looked at the most-used true. Our world changed as Massachusetts resi- rooms in your home and pondered what would dents, and indeed, as citizens of the world. make your home more energy-efficient? A state of emergency went into effect, schools The experts at Enchanted Fireside help their cus- closed, non-essential workers were ordered to tomers identify energy-efficient and cost-effective stay at home, and dining in restaurants came to an options to offset heating bills. Their piece de re- abrupt halt. Suddenly, we became hermits in our sistance is helping clients create an ambiance that own homes, and so began our life of quarantine. is relaxing, maintainable, and enchanting while We took to social media where people showed conforming to each homeowner’s unique style. off their gourmet cooking skills; first in the kitchen, Husband Rocco DiVerdi is proud of their custom- and as the weather warmed, by grilling in their ized approach, “Our goal is to make the experi- backyards. We shared TikTok videos, boredom ence of enhancing your home environment enjoy- busters on YouTube, and made long-awaited able, rewarding, and to exceed your expectations.” home improvements. According to Karen DiVerdi, fireplace inserts Rocco and Karen DiVerdi pose in front of one of With the passing of July’s heatwave into the dog are their biggest seller, largely because they are the fireplaces available at their Worcester store, days of summer, many are thinking ahead to the easier, cleaner, and more efficient than masonry Enchanted Fireside. changing of seasons and ways to make their homes or metal fireplaces. more comfortable and save on their heating bills For those who do not already have a fireplace, but a long-standing partnership with the Massachu- for the upcoming winter. Let us introduce you to a love the look and feel of one without the main- setts Clean Energy Center where they have helped Chamber member of 10-years, Enchanted Fireside. tenance, they suggest customers consider a gas, customers replace old, high-emissions wood Located at 728 West Boylston Street in Worcester, pellet, or electric fireplace. They offer the warmth stoves with cleaner, much more efficient wood and Enchanted Fireside has been in business for 25 and charm of a wood, pellet or gas stove to the pellet stoves keeping our air cleaner. years. Husband and wife owners, Rocco and Karen corner of any room. Today’s hearth appliances are In the community, Enchanted Fireside strives to help DiVerdi, first opened their doors in the town of clean, efficient, and friendly to both the indoor and those who help others. Now in its third year, their West Boylston before moving down the street to outdoor environment. #PayItForwardToTeachers campaign donates hun- their current location in 2001. For the chef in the family, Enchanted Fireside also dreds of dollars of “wish list” supplies to one lucky Their product offerings include fireplaces, fire- sells the Big Green EGG ceramic grill, an all-in-one teacher selected in a random drawing. Nominations place inserts, stoves, glass doors, mantels, outdoor grill that cooks like an oven and a smoker without of teachers were accepted through August 17. cooking grills, and awnings, among other acces- adding heat to the kitchen. Better yet, the EGG can Enchanted Fireside is a 2017 Worcester Region- sories. A full-service shop, they offer maintenance be used all year long. To keep your outdoor deck al Chamber of Commerce Small Business Award plans, and repair services for the homeowner and or patio cool and comfortable while grilling or re- winner and three-time recipient of the Best Of their business clients in Central Massachusetts. laxing, Enchanted Fireside also offers high-quality Business Central Massachusetts award. Offering “Our passion for making home heating beautiful awnings with optional heating and lighting as well friendly service and expertise in the hearth sales and efficient fuels our goals to provide outstand- as the ability to manage the amount of shade with and service industry, the team at Enchanted Fire- ing service and superior product knowledge when a remote control. side helps people find the best fireplace or stove you purchase a product from Enchanted Fireside.” This environmentally conscientious company has to fit their home and lifestyle.

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H2219_201080_C 20-628-042 Rev. 00 7/20 PAGE 18 • CHAMBER EXCHANGE | THE NEWSPAPER • AUGUST 2020 BUSINESS HEALTH: How Central Mass Businesses are Doing By Aviva Luttrell, correspondent Worcester County businesses, like comfortable shopping. While Instacart members and customers, and our structure, but also putting in place millions of others globally, are facing a and other grocery delivery services brewery partners, too,” said Jon Salois, solutions that can help open business- new reality: They must adapt amid the experienced delays due to a surge vice president of sales. es back up,” Bueno said. COVID-19 pandemic, or risk closing in demand, Cheney was able to fulfill Now, as the economy begins to re- At the Worcester Public Market, their doors permanently. orders the same day, on average. open, the team is still working virtually President and Founder Allen Fletcher Many are meeting the challenges “I didn’t have depleted shelves and and has set up an online ordering was able to take advantage of a Payroll head-on, and in a variety of ways. But logistical challenges with food sup- portal for customers – a new feature for Protection Loan to help support his what of the common threads across plies. My food system is local, and the the 87-year-old company. “It pushed us small staff. The market’s bank was also different industries? Accessibility, mo- aspect of people hoarding toilet paper in a technology direction,” Salois said. flexible on payments, he said, which bile-based commerce and, ultimately, or flour to make copious amounts of Domitek is among the area IT com- allowed the market to decide, early on, safety and peace of mind for their bread wasn’t a problem,” she said. panies helping businesses roll out re- not to charge its 29 vendors rent while customers. “I had all of this stuff, and so many mote solutions during the pandemic. the establishment was closed. Take Maker to Main, for example. Fletcher even picked up several The small downtown Worcester new vendors before the market grocery store opened just three weeks BUMPS ALONG THE ROAD TO RECOVERY GIVE WAY TO INNOVATION reopened in June with numerous before non-essential businesses were AND OPTIMISM IN CENTRAL MASS BUSINESS COMMUNITY social distancing guidelines in place. ordered to close in mid-March. Owner Since then, he’s seen a steady flow of Lynn Cheney bid farewell to her staff – people tried us and felt like it was an Founder and President Libis Bueno patrons, which he expects to increase many of whom couldn’t work without opportunity and a safe place.” says his 10-person staff has remained gradually. New outdoor tables have childcare – and began running the Last month, she was able to resume busy over the past several months, helped, Fletcher said, and some ven- operation herself. Within five days, she her wholesale operation, which distrib- helping clients adapt to changing dors have debuted online ordering had set up an online ordering system utes locally grown food to area restau- needs – especially security concerns systems and curbside pickup. for curbside pickup and soon brought rants, and has brought back her entire and virtual workspaces. The market is still dependent on walk- in two others to help. six-person team. Domitek has migrated many of its in traffic, according to Fletcher, but its Cheney said the online ordering sys- For Auburn-based Atlas Distributing clients to “the cloud” and saw a spike vendors are doing a good amount of tem roll-out was filled with glitches, Inc., the pandemic has represented a in demand for VoIP phone systems – business with the number of people but her customers have been sup- substantial shift in how daily business is which allow users to make phone calls coming in the door. portive throughout the process. “We carried out. The beverage distributor, using an Internet-connected computer “It’s small compared to what it used to just did it very prematurely because which serves 1,800 liquor-licensed – as well as security and alarm systems be, but under the current circumstanc- we already saw that people, within accounts and 1,200 non-licensed ac- for unoccupied offices. The company es we can’t have that amount of crowd- days, had cleaned out grocery store counts throughout the region, immedi- has also worked with a vendor to sup- ing, anyway,” he said, adding that he shelves,” she said. ately took all of its sales representatives ply thermal cameras that can detect remains optimistic about the business But there was also a silver lining. off the street and asked them to begin fevers, and is working on creating a community’s future. “Part of it is such an Between curbside pickup and Maker working remotely. touchless door-entry system. incredible relief to be back in business to Main’s small size, Cheney said it “Our guiding principle was to do the “We’re a system integrator in helping after a long period of suspended ani- became a place where people felt best and safest things for our team businesses put in place secure infra- mation. That feels great.” SmashIt2: New Worcester Venue is All it’s Cracked Up to Be By Sharyn T. Williams, VP of Marketing, Communications, Programs, and Events, Worcester Regional Chamber The sound of shattering glass, the crunch of plas- gives way to rooms specifically built to let loose in the remnants of unwanted and out of style goods tic on steel, the whack of a sledgehammer coming with bats swinging and hammers crashing down that once served a useful purpose and decorated down on glass, ceramic, and a mixture of other amid the satisfying sound of breaking glass. But homes. There are plenty of packages and spe- satisfyingly breakable items. before you get started, safety is the first course cials from which to select including the ‘Let It Go Sound enticing? The Chamber staff will tell you of business. After signing a waiver and donning Package,’ ‘Smashy Hour,’ and ‘Mom Break Time.’ it is. Our team visited member, Smashit2 to check protective gear, the fun starts and the Chamber Art classes, yoga, and more add a little variety and out this new, and might we say, timely business staff wasted no time getting going. Four different creativity to your Smashit2 experience. who is offering a unique opportunity to do some- smash rooms and viewing windows provide an And, they’re teaming up with other small busi- thing that most of us have thought about doing… opportunity to check out techniques while waiting nesses to create packages and events that expand smashing the heck out of something just because to be a part of the action. the experience. This month, a partnership with The it feels so good. Techniques varied. From the toss and swing, to Beer Garden offered the first beer compliments And with the pandemic, ongoing racism, social the smash from above, and the fire a baseball at it, of Smashit2 and 20% off your first appetizer. Want isolation, financial uncertainty, and whatever might the result was the same, flying shreds of what used to get even more physical? Their upstairs room be on your own, preferably un-smashed plate, the to be a mirror, plate, cup, became shards glitter- offers a fun twist on the usually sedate yoga glass sledgehammers and baseball bats offer a welcome ing and decimated on the floor. And that’s not to with fuzzy mats, raucous poses, and a whole lot of and safe way to release some of those pent-up mention the cheers and smiles replacing the quiet fun. Want to get creative? Their art events include emotions that might otherwise come out in un- consternation that has been the last several months. painting a wine glass, smashing it and then turning helpful ways. “The team thoroughly enjoyed smashing things it into something else. Sister and brother team, Darcy Cook and Joe and not having to clean it up! If you’re looking for Whether it’s a girl’s night out, corporate team- Ceccarelli created and own this unusual business, a unique team building activity this is the place to building, a fun family activity, Smashit2 is a fun time there’s only nine like it across the country, as a way go. Darcy and her staff go above and beyond to that offers a unique, new experience in Central to become involved in the community and support create a fun experience. Smashit2 is truly a won- Massachusetts. For now, Smashit2 is available by their other business, Safety Trainers. derful addition to the business community – and, appointment only and kids under the age of 18 Ms. Cook puts it this way, “We see our unique we were so happy to support her opening, no must be accompanied by a parent. For more infor- business as a way to try something new, celebrate small feat during a pandemic,” said Kristen Luna, mation, including cost and hours of operation, visit a special moment in time, process life, and build the Chamber’s membership sales and services smashit2.com. relationships. We love hearing everyone’s stories representative. and we ask visitors to sign the walls of our smash The sledgehammers are rooms, so they can be part of our story.” heavy and get the job done Since 1998, Safety Trainers, based out of Auburn, pretty quickly. But not to Mass., has provided on site emergency manage- worry, there’s plenty to ment and OSHA training, policy development, smash. Cook has plenty of safety site supervisors, consulting and resources clean out companies, trash throughout New England. haulers, and others who are This family business was formed when Darcy, keen to donate breakables. a physical therapist, and her firefighter brothers Smashing these items into who were teaching first aid and CPR followed their bits makes them easier and father’s suggestion and created a safety training cheaper to dispose of. You company. After the 9/11 attack, the company grew could call it a win-win-win for from an emergency management and training Smashit2, disposal business- company into an occupational, health and safety es, and the wielders of those company for general industry and construction hefty hammers and bats. and now serves 20 different industries throughout Smashit2 is way to take New England. charge and just waiting for The Smashit2 building, located at 49 Canterbury you to take out your frustra- Street in Worcester, offers no exterior hint about the tion and energy on. Oddly, carnage to small appliances, dishware, and other the sparkling fragments smashable items, taking place inside. littering the floor offers an A room with a kitchen and a small gathering interesting view of once Chamber intern, Bayla Cohen, gets ready to swing at a ceramic dish space greets ‘smashers’ as they enter. This quickly intact items that are now sending it flying against the wall with a crash. PAGE 19 • CHAMBER EXCHANGE | THE NEWSPAPER • AUGUST 2020

ALL RISE: Courthouse Lofts Nearly Ready for Tenants By Aviva Luttrell, Correspondent When Trinity Financial was selected The apartments range in size from At the Courthouse Lofts, Trinity also ex- vivid imagery and text. The space will to redevelop the former Worcester studios to three-bedrooms, and fea- pects to house a robust artistic and cre- also include interactive screens with County Courthouse into a mixed-in- ture amenities including washers and ative community – so much so that the images and videos about Taylor’s life, come housing community three dryers, quartz countertops, custom company incorporated a makerspace as well as a bicycle-racing station that years ago, the Boston-based com- lighting and stainless steel appliances. into the building’s design. The room, allows visitors to find out whether pany knew an exciting yet ambitious “They all have some sort of historic located on the second floor, features they can keep up with his record-set- challenge lay ahead. details from all these different eras,” space where tenants can network, share ting pace. The iconic downtown Worcester Lozano said. “It’s pretty cool in that re- resources and work on messier projects When the city originally put out a re- building, which dates back to the spect. There’s just an amazing amount outside of their apartments. quest for proposals for the building, 1840s, had been vacant for a de- of unique detail throughout the build- Once the apartments come online, Lozano said officials hoped to see a cade. It had undergone numerous ing, and we really made a lot of effort the increased foot traffic is expect- retail component incorporated into renovations in the past, including a to keep as much as we could.” ed to further activate the northern the design. It quickly became appar- substantial expansion in the 1950s. Common areas include many orig- end of Main Street, taking Worces- ent that the former courthouse, which And when construction crews finally inal elements such as marble corri- ter one step closer toward creating is set back from the street, wouldn’t arrived on site, they discovered a dors, ornate plaster medallions, large the 18-hour downtown the city has lend itself well to that use. When myriad of unforeseen conditions. light-streaming windows and wood- been striving to build over the past Trinity Financial was selected as the “There are all these different parts of work. One of the building’s most five years. developer, Lee, who had previously the building that are mismatched to- elaborate courtrooms was converted “I think the building is ideally located become acquainted with Taylor’s sto- gether, and the building had sat emp- into a lounge area with nearly all of so that you can walk to anywhere in ry, suggested that the non-residential ty for years before we got involved,” its original details preserved – includ- downtown,” Lozano said, adding he component honor the cyclist. said Michael Lozano, vice president of ing the jury boxes. In the 1950s sec- expects that residents will take advan- “He said, ‘This is something really development at Trinity Financial. “The tion of the building, original phone tage of the various cultural offerings important – we should look into the state and the city really maintained it booths were incorporated into the in the area, including the Worcester possibility of making a space hon- and all the details are still there, but it renovation. Art Museum, Tuckerman Hall, and the oring this figure that a lot of people was in difficult condition.” The development also features a Salisbury Cultural District. don’t know about,’” Lozano said. “It Over the past several years, Trinity media room, courtyard, fitness center started as a small idea and grew into worked with various historical com- with attached children’s play area, HONORING MAJOR TAYLOR something really impressive.” mittees and organizations to restore club room, pet-washing station, out- The Courthouse Lofts will also pay The museum will also allow mem- the 214,000-square-foot building’s door playground, and on-site parking. homage to one of Worcester’s most bers of the public to step inside part original grandeur and adapt it into accomplished athletes. of the historic building – an opportu-

ABOVE | Work continues on the common area as the original structure is FROM UPPER LEFT | Detail of original staircase, artifact preserved from time preserved and restored to its original grandeur. gone by, loft kitchen, retained judge’s bench in the community space. a modern residential living space More than 120 years ago, cyclist nity they might not have had other- for households of all incomes. The Marshall Walter “Major” Taylor wise – and attract more foot traffic to developer, which specializes in A DIVERSE COMMUNITY Once the Courthouse Lofts is fully trained and competed on the streets that side of Main Street. complex urban projects, preserved leased, the development promises of Worcester, going on to become “We’re very excited to be down- many historic details – from judges’ to be as diverse as the surrounding the second Black world-champion town and contribute to everything benches to original signage – and Worcester community. athlete in history and breaking seven that’s been happening there over incorporated them into the building’s Lozano says he expects that tenants world records. the last several years,” Lozano said. overall design. will range from young professionals to Assistant Project Manager Aaron “We wanted to make something that Now, the company is preparing to empty-nesters, and come from a wide Horne said the development will was really positive and help activate begin leasing the first of the Court- range of economic backgrounds. include a public museum featuring that northern end of Main Street and house Lofts as soon as early October. The Courthouse Lofts will feature a cable-hung panels that tell Taylor’s return it to the gateway status that it The phased opening will begin with variety of affordable units, making the story in chronological order through had long been.” the section of building originally development accessible to renters of constructed in the 1950s, followed all income levels. by the rest of the complex in January. “It’s very important to Trinity to pro- The development will also include a vide housing for everybody, and the public museum dedicated to Amer- vast majority of our projects really do ican cyclist Marshall Walter “Major” incorporate a mixed-income mod- Taylor, who trained and competed on el,” he said. “We feel that provides the streets of Worcester more than for more stable communities – both 120 years ago. within our apartment buildings, but “It has proven to be crazy and a very also in the neighborhoods and cities challenging project to pull off, but where we work.” it’s totally worth it,” Lozano said. “It’s Diversity is a core value for the a truly unique building. It’s still iconic 33-year-old company, which is 50 and it’s going to be an amazing place percent minority-owned and boasts a for people to live.” diverse staff comprised of 59 percent women and/or minorities, according DISTINCTIVE CHAMBERS to its website. Its co-founder and prin- From vaulted ceilings to intricately cipal, Patrick Lee, is a prominent Black crafted molding, each unit’s features leader in the industry. Artist’s rendering of what the completed common area might look like upon are unique. completion of construction and addition of furnishings. PAGE 20 • CHAMBER EXCHANGE | THE NEWSPAPER • AUGUST 2020 MEET STARTUP WORCESTER: Giving Worcester a Voice STACY CHIN By Bayla Cohen, Intern, Boston University School of Communications Downtown Worcester is on the rise, minutes away from their old space, to StartUp Worcester Participant is Closer to Reinventing the Condom and Talk of the Commonwealth, Stoltz, “it feels like a world away.” By David Sullivan, Economic Development Fellow, Worcester’s local radio show, is The studio is spacious, welcoming, Worcester Regional Chamber of Commerce committed to giving Worcester the and very unique. “We wanted a space recognition it deserves. to reflect ourselves,” said White. The Worcester has long been a city of inno- “Local voices are going away,” Hank studio is filled with unique aspects vation. From being the first venue of the Stoltz, the host of Talk of the Com- that display Talk of the Common- National Women’s Rights Convention, to monwealth and founder of Radio wealth’s mission to conserve a local Robert Goddard’s launch of the first liq- Worcester Network, disclosed. Thus, voice for Worcester. uid-fueled rocket, to the invention of the the show is devoted to maintaining a For instance, in Ben White’s studio wind chill factor, Worcester has always local voice for the city of Worcester. space, there is a large mural of a been on the front-line of changes that Why is maintaining a local voice so yellow “smiley face.” In fact, Worces- have benefited the entire world. pertinent? Often, people get their ter is home to the “smiley face” as it Now, Worcester is closer than ever to information from large media con- was created by Harvey Ball in 1963 adding a new innovation to its resume – glomerates. However, these stations in Worcester, Massachusetts. “It’s not the reinvention of the condom. frequently lose a personal connection often you will see a cup collection in a That’s where CEO and Co-Founder with their audience. “They are imper- radio studio,” Stoltz remarked. Along of HydroGlyde Coatings, Stacy Chin, sonal,” Ben White, the show’s execu- with the cups, Stoltz has a collection comes in. “There’s been many issues Stacy Chin, CEO and tive producer and the co-founder of of bobbleheads of influential peo- with the usage of condoms,” she told Co-Founder, Radio Worcester Network, comment- ple. One of the bobbleheads is Tim me in a July 21 interview. “People don’t HydroGlyde Coatings ed about large radio stations. “They Murray, the president and CEO of use them properly or don’t use them at tend to focus on maintaining high the Worcester Regional Chamber of all. This creates more risk for disease and viewership and less on the citizens Commerce to signify the impact he, unwanted pregnancies as well.” HydroGlyde was a participant in the they claim to be serving.” and the Chamber, have had on Talk of 2017 iteration of StartUp Worcester, a program run by the Worcester In order to maintain a local voice for the Commonwealth. Regional Chamber of Commerce intended to recruit and incubate the the city of Worcester, “All of the show’s “I cannot give enough credit to the region’s most impressive entrepreneurial businesses. information and content is through a chamber,” Stoltz commented. His Since 2017, HydroGlyde has received $1.4 million in grants to pursue Worcester lens.” In fact, the radio show voice filled with passion while speak- its mission of revolutionizing the way the condom is designed. is caller-driven, which allows the peo- ing on the topic. “Without the Cham- According to Chin, the condom has not been significantly redesigned ple of Worcester to guide the direction ber, I am not sure we would have got- in the past 70 years. Some would argue it hasn’t been redesigned in of the show. ten off of the ground,” Stoltz added. a major way in the past 500 years, apart from the switch from linen to Even the physical location of the After working for WTAG for ten years, lamb’s intestine and eventually to latex, as well as the addition of the studio is located in the Green Is- Stoltz was unsure of his next move. He reservoir tip in the mid-20th century. Either way, HydroGlyde is address- land neighborhood near downtown knew he loved radio and was passion- ing a serious issue that hasn’t been looked at in a long time. HydroGlyde is not alone in recognizing that the typical condom has an outdated design. In 2012, the Bill and Melinda Gates Foundation sent out a worldwide request for a company to fix the condom’s current issues to combat STDs, STIs, and unwanted pregnancies across the globe in an effort to address poverty and inequality. And it’s not just an issue for the poor- er parts of the world, where condom access is infrequent if available at all. In the United States alone in 2018, the CDC reported a “record high” of STD transmissions that amounted to a staggering 2,457,118 combined cases. So, what’s the key to fixing the condom? According to Chin, it’s all in the lubricant. Currently, lack of lubrication is the primary cause of leading the condom to improperly function – bodily friction during intercourse can dry up the lubricant and cause small holes and tears in the latex and Hank Soltz, host of Talk of the Commonwealth and founder of Radio Worces- discomfort for the people involved. ter Network with Ben White, the show’s executive producer and co-founder in Usually, a silicon jelly is applied to the surface of the condom during their new Worcester studio. manufacturing, but that rarely holds up long enough when it comes to usage. At HydroGlyde, they are developing a prototype latex design Worcester to ensure local accessibil- ate about giving Worcester a voice, where the coating is permanently attached to the surface and can be ity. “We are very accessible,” White but he was uncertain about where to activated with a few drops of water. This would eliminate the need for noted. They maintain accessibility begin. supplemental condom lubricants, make them far less likely to break, through their streaming platforms. “It was a conversation with Tim Mur- and create greater access to safe condoms. Talk of the Commonwealth is ray on the importance of local media Currently, HydroGlyde is securing the necessary FDA approval for available for streaming on iTunes, that made the biggest impact,” Stoltz testing trials for their prototype. “Right now we have 3 patents granted, Spotify, Soundcloud, and several explained. Murray encouraged Stoltz which is excellent,” says Chin. “We are moving towards a small human other platforms. to join the Chamber and turn his trial…to figure out if we have a viable option that consumers want. This In such uncertain times, it is especial- dream into a reality. Ever since, Talk of has been in the work for years and years.” Recently, HydroGlyde also ly important to know what is going on the Commonwealth has been a part secured IRB approval for the testing, which recognizes the product’s locally. Local radio stations, such as of the Worcester Chamber of Com- safety for human use. Once the trials are complete, they will begin to Talk of the Commonwealth, do a great merce, attending almost every event, move closer towards commercialization. job of bringing back a sense of com- networking, and making a name for Chin told me that a big part of her company’s success has been munity and authenticity. “We are the themselves. As a business, “If you are its lab location in Worcester. To her, being headquartered in the only guys who can really talk about not a part of the Chamber, what are WorcLab building downtown has reinforced a positive, innovative local news,” Stoltz added. you doing?” White concluded. culture in her company. “I like to say we have the best of both worlds Hank Stoltz has been a local radio The Chamber currently partners in Worcester here with Boston nearby – the exposure to the biosci- host for more than two decades. “I with Talk of the Commonwealth every ence ecosystem in Greater Boston and the innovation community in have been waking-up Worcester for morning to inform Worcester on Worcester,” she told me. twenty-two years,” Stoltz remarked. the Chamber’s updates along with She also talked about how the universities in Worcester are training He originally began his journey in Worcester events and happenings. the next generation of startup entrepreneurs, especially in life sciences. radio on WTAG, where he worked as The 12-minute show runs Monday Chin herself graduated from Holy Cross with a degree in chemistry. an anchor for ten years. He then had a through Friday at 8:45 AM. Addition- StartUp Worcester was a key factor in pushing HydroGlyde to its dream to create his own radio station ally, the Chamber has a radio show current success. Each year, about a dozen businesses are selected by a for Worcester, Massachusetts. Shortly called “The Voice of Business,” which competitive process and offered a seat in the program. Several of these after, he found Ben White, a radio airs every Wednesday on WCRN from start-up companies have been purchased by larger companies or have producer with a similar passion to 9 - 10 am which allows its members gotten the publicity and resources needed to take them to the next Stoltz for giving Worcester a voice. For to share their business updates and level. It also includes access to the laboratory space downtown through several years they worked together to events. a partnership between the WorcLab and the Chamber, and Chin identi- produce Talk of the Commonwealth. To be featured on the Radio Blast or fied this as a crucial part of her company’s early development. “Having The show was originally located in the Voice of Business, please contact space at the Worcester Idea Lab [now WorcLab] was really instrumental Westborough, working from the Virginia K. Murphy at 508.753. 2924, in testing and prototyping and getting us to where we are now,” she WCRN studio. However, they had ext. 240. If you are not a member and explained. always intended to find a local space wish to hear more about the Cham- The next big thing is already in the works. Keep an eye out for Worces- in Worcester to host the show. Fortu- ber’s marketing benefits, please con- ter’s next big innovation. nately, they found the optimal studio tact Kristen Luna at 508-753-2924, location in downtown Worcester. ext. 226. While the new location is only twenty PAGE 21 • CHAMBER EXCHANGE | THE NEWSPAPER • AUGUST 2020

MASSHIRE, FROM PAGE 10 the Workforce Board’s website create a profile and search for jobs Meet Leadership Worcester: and began manually connecting immediately, rather than having to employers and job seekers through upload a resume. Applicants can request forms. then interact with employers to com- PETER DUNN At first, forms came in at rate of municate their interest and explore By Peter Dunn, Correspondent 5-10 per day, but quickly picked up if the job is a fit. From both the job to 10-20 a day. “In the final analysis seeker’s and employer’s perspective, Worcester is often described as a we had 300 requests,” Mendelsohn the time commitment is significantly place with all the benefits of a big explained. “This COVID resource reduced, a bonus given the urgency city while maintaining a small town page was the first we know of in all of the current economic crisis. feel. We’re the second largest city the MassHire regional offices.” Turgeon noted that the Com- in New England, but still have great Soon, the Workforce Board found monwealth is looking to develop a neighborhoods – and more than sixty a more permanent solution – devel- statewide system for quick, remote public parks. We have a growing oping a public-private partnership job seeking, and that JobGet is on airport, an expanding train station, with the app JobGet. Since then, the the short list. and now we are starting to get the app has gotten national attention While JobGet is an innovative national recognition we deserve. At because of its unique form that ad- response to our crisis, Mendelsohn the same time, amidst our growth, dresses the pandemic’s unemploy- remarked that, “[JobGet] is intended our community remains a close-knit ment crisis. The JobGet – MassHire to complement our current services, family. I’ve heard people compare Central relationship was recently not replace them.” Weekes added Worcester to the story of Goldilocks, praised in a Brookings Institution that JobGet was a useful tool to where the porridge is “just right.” article for its adaptability and cost help the Career Centers have great- With the right energy, and one or effectiveness. er accessibility, but that their usual, two helpful connections, anyone can “Bruce and I had seen the tool customized employment advising make a difference in our city. The being used out near Boston and we options were still available remotely Leadership Worcester program pres- noticed the functionality of smart- through their website. ents the perfect opportunity to spark Peter Dunn, Chief Development phone technology – it made more MassHire leadership emphasized the imagination and the energy, while Officer, City of Worcester, sense, since a lot more people have that employers who are struggling to making those connections happen. Leadership Worcester Alum more access to their phone than find new talent can reach out to any There’s no better example of that to a laptop or a desktop comput- of them or visit the Career Center’s dynamic than the Pow! Wow! Mural shining example of the city com- er,” said Turgeon when describing website. “We have a database of installations. A grassroots group of ing together to make a difference. why they decided to partner with thousands of job seekers and we can artists and community members put Once again, alumni from Leadership JobGet. “They are also a Massachu- screen them for you and provide can- energy behind their inspiration and Worcester have been a major part of setts-based company,” he added. didate matching services,” explained gathered the necessary resources and the effort by bringing their skills and JobGet impressed MassHire with Younis. He also indicated that they support that enabled them to install energy to the table. And they put its accessibility and new approach are launching a new “hot jobs” page more than 100 murals across the city. their money where their mouth is. to job-finding. Unlike other apps where employers can feature their That initiative is more than just an art The Leadership Worcester alumni as- or websites, JobGet uses a social positions right on the website. project, it’s a robust community devel- sociation challenged themselves to media-style interaction to deliver To get in contact with Worcester opment project that inspired our city. contribute financially to the Worces- a user-friendly experience. “It’s like or Southbridge’s career center, visit And, if you look at the past and pres- ter Together initiative, raising more Facebook meets Indeed.com meets masshirecentralcc.com. Employers ent committee members, you’ll find than $7,500 in just a week. LinkedIn,” explained Younis. can visit the “Business Services” page many Leadership Worcester alumni. As a Leadership Worcester partici- The app allows job seekers to at masshirecentralcc.com/employers/. Kevin O’Sullivan, retired president pant, the program content opened and CEO of the Mass Biomedical my eyes to the city to a depth I had Initiatives, has long said that the not experienced before. It has stayed difference in Worcester is that we with me, reminding me to challenge There’s no place like home at have the “collaborative gene.” Look assumptions, embrace different ™ no further than the recent Worcester points of view, and discover more Christopher Heights of Worcester Together initiative for a case in point. of Worcester. The connections that This amazing partnership led by I made and the relationships that • Financial options to help you • Safety checks the United Way, Greater Worcester I built with fellow classmates are Community Foundation, and City of long-lasting. Many collaborations • 1.5 hours of daily assistance • 3 chef prepared meals daily Worcester has raised more than $10 among Leadership Worcester par- with personal care needs • Laundry & housekeeping million to support immediate and ticipants have had a positive impact long-term recovery efforts in re- on our community and I applaud • Medication reminders • A full social calendar sponse to the coronavirus pandemic. the Worcester Regional Chamber of But, Worcester Together is more Commerce and Greater Worcester No Worries Pricing—The Christopher Heights Difference! than a fundraising initiative. For Community Foundation for rees- months, between 50 and 100 dedi- tablishing the program and their Call Melissa Esteves at 508-792-1456. cated people, representing a diverse commitment to helping develop our cross-section of organizations, insti- community’s future leaders. tutions, and businesses have come The Leadership Worcester philoso- together multiple times each week. phy of collaboration and partnership They share information to address is critically important, now more than the community’s critical needs, iden- ever. I encourage emerging young tify gaps in resources, and work to- professionals and aspiring leaders gether to ensure the most vulnerable to: Get involved. Make a difference. among us get the support they need. And don’t let our porridge get cold. 20 Mary Scano Drive • Worcester, MA 01605 • www.christopherheights.com This remarkable effort has been a PAGE 22 • CHAMBER EXCHANGE | THE NEWSPAPER • AUGUST 2020 Tourism Spending from the Bottom Up By Monique M. Messier, Executive Director, Discover Central Massachusetts

By now you most likely have a good people think about when they hear tourism but is indeed traveler spend- idea about the devastating effects of the word tourism. ing. Again, these are people who do COVID-19 on the tourism industry To get technical for a moment, the NOT reside in the region. and the havoc it continues to cause. definition of a traveler, used by state Spending by VISA domestic cred- Hotel occupancy is down by more travel offices across the U.S., is some- it cardholders residing outside than 50% from where it was at this one who travels 50 or more miles one Massachusetts in 2016 shows that same time last year in 2019. Travel way from his or her home or stays in Worcester County alone, these experts are forecasting a 40% loss in overnight in a paid accommodation. travelers spent more than $1.4 travel spending in 2020 due to the Travel spending supports 6 main million in pet stores, in excess of $1 pandemic, which translates to a loss industries including: public transpor- million in motion picture theaters, of 1,600 jobs and close to $20 million tation, auto transportation, lodging, over $700,000 at opticians, almost in state and local tax revenue (taxes entertainment, recreation, and gener- $500,000 in parking fees, garages, include lodging, meals, sales, payroll, al retail trade. and meters, more than $350,000 excise, property, fuel, etc.) in Central According to VISA domestic credit in walk-in dry cleaning, almost Massachusetts. card data provided by the state office $300,000 in antique shops and The question is how far does tour- of travel and tourism, the impact of roughly $80,000 in bowling alleys. ism reach down into our communi- traveler spending reaches far and Remember, these numbers are from ties? It may be further than you think. wide and is a major contributor to just one of the major credit card com- COVID-19 guidelines. Patrons of local Tourism is an industry with deep our local economy. The data shows a panies and do not include travelers establishments, were and are, en- roots in the economy, and it touches significant impact to small businesses who paid with cash, nor spending by couraged all summer long to submit many more businesses than most that most would not associate with international travelers to our region. a photo while wearing a face cover- So, multiply these spending numbers ing ultimately showing their support by three (or four) and it creates a of Worcester’s small businesses. compelling case about the important Each week one winner has been role that tourism plays in supporting awarded $25 for the most creative both small business and our overall photo and at the end of the summer, health of the economy. one lucky patron will be awarded Supporting small business through a cash prize of $1,000. Photos may hospitality is critical in weathering the be submitted to Discover Central COVID-19 storm. The numbers show MA through Facebook, Twitter, or the power of the industry and how its Instagram, or by sending an email to comeback can help rebuild the econ- [email protected]. omy through the tourism sector. Visit www.discovercentralma.org The #WeLoveWorcester campaign to learn more about this campaign created by Discover Central MA and how you can help support the was created to do just that, support region’s small businesses. small business while respecting the These Summer Rates Are Making a Splash! SBA 504 Loan Program Are you a company looking July 2020 Rates to purchase real estate 2.26% 10 Year Fixed Equipment 2.47% 20 Year Fixed Real Estate or equipment? 2.59% 25 Year Fixed Real Estate

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89 Shrewsbury Street | Suite 300 | Worcester, MA 01604 PAGE 23 • CHAMBER EXCHANGE | THE NEWSPAPER • AUGUST 2020

WORCESTER SPORTS STREET: Chamber’s A lull in the action is followed by baseball’s duel from the mound Alex Guardiola By Timothy P. Murray, Worcester Regional Chamber of Commerce President and CEO Recognized as a For many on Sports Street, the sounds of sum- ferent location – as well as playoff NBA basketball Forty Under 40 mer and fall are back with the Red Sox playing on and NHL hockey. Strange, but certainly a sign of the television and radio. The summer experience also times given the COVID-19 situation, but for sports By Sharyn Williams included the Bravehearts playing – albeit at a dif- fans live games beat re-runs. The Chamber’s own Alex Guar- diola, the Director of Government Beanball and Fighting Joe Kelly In addition to the ‘beanball,’ sign by players like Alex Bregman, Jose Affairs and Public Policy for the It is as old as the game of baseball stealing has also long been a part of Altuve, and Carlos Correa. organization has been recognized itself and it is referred to in a multi- baseball tradition. However, it rose to The fallout of the MLB study was that by the Worcester Business Journal tude of ways, ‘the fastball by the chin’, a new level of awareness this past year many players on opposing teams felt as one of 2020s Forty Under 40 as a result of the Houston Astros sign their baseball season and careers were ‘a high heater or high and tight’, ‘the professionals. stealing scandal. The Astros’ major undermined because of the Astros’ brushback pitch’ or the old ‘beanball.’ In Alex’s two years at the Each of these phrases or words transgression involved the use of tech- cheating and use of technology. Many nology, namely a centerfield camera, players publicly voiced their anger at Chamber, he has helped hun- means essentially the same thing, a dreds of businesses navigate the baseball pitcher throwing the ball at or to steal signals from the catcher to the Astros. Some even promised retri- the pitcher that was then relayed to bution on the field. In particular, many often-confusing labyrinth of reg- towards the batter to send a message. ulatory commissions, understand The message may be to not crowd the Astros batter. A live feed from the on the Dodgers believed that they business regulations, and connect the plate or that sliding into base with camera into the Astros dugout alerted had been cheated out of a fair World their spikes aimed at a teammate’s staff and players who would tip off the Series match-up. them with the people and tools opponents body part is unacceptable. batter about the pitch that was coming While Joe Kelly was not a member of to move their business endeavors Or, the message could be to stop by banging a baseball bat on a buck- the Dodgers during the 2017 World forward. In Alex’s role, he also rep- trying to steal signals. Which brings et signaling whether it was a fastball, Series, he become the instrument that resents the Chamber in a variety us to former Red Sox pitcher and fan curveball, etc. This became known as channeled the Dodgers frustration of governmental and community favorite Fighting Joe Kelly. the ‘banging scheme.’ when he either intentionally or unin- settings and in recent months has Joe Kelly endeared himself to Red An MLB investigation determined that tentionally threw at Astros players at been integral in helping to curate Sox fans in the spring of 2018 when the scheme occurred during the 2017 the beginning of the season in July. information about the CARES he went toe to toe with Yankee first and 2018 seasons. Ultimately, the As- Kelly threw three, 96 mph fast balls by Act and PPP loans, where to find baseman Tyler Austin after Austin tros defeated the L.A. Dodgers in the the head of Astros player Alex Breg- PPE, and the reopening plan for was hit by a pitch and charged the 2018 World Series. Teams throughout man. He did the same to Carlos Correa business. mound to go after Kelly. The fisticuffs the league, including the Yankees and before striking him out and then Alex is an extremely hard-work- that ensued added another chapter to Dodgers suspected the Astros of sig- swearing at Correa. This led to a bench ing individual who tackles and the Red Sox-Yankees rivalry but also nal stealing and registered their com- clearing confrontation between the solves problems, works collabora- helped vault Kelly into Red Sox lore. plaints. The MLB investigation resulted teams and the MLB suspending Kelly tively with his colleagues, and has Kelly further cemented himself in Red in the suspensions of a number of for an unheard of 8 games. a diverse set of skills. Willing to Astro managers and coaches includ- Fighting Joe Kelly is now also perma- Sox history later that season during the jump in and help on a moment’s ing Alex Cora who went on to become nently cemented as a hero in Dodger playoffs when his clutch pitching con- notice, Alex is often the ‘go-to’ guy tributed to the Red Sox claiming their the Red Sox manager in 2019. To make baseball history as he is with the Red matters worse, the Astros were not a Sox. He is a fan favorite on both the for a wide range of unique tasks. 4th World Series Championship of this The Chamber congratulates Alex young century. well-liked team by opponents because east and west coasts. How many of their brash playing style epitomized athletes can say that? on this well-deserved recognition.

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We often hear the same frustrations from companies that have yet to work with us. They say things like, “We’d like to change our marketing approach but are not sure where to begin.” Or, “We used to get better results but have seen a decrease in our effectiveness over time.” It is with these businesses that we are able to provide the most leverage.

At Curry, our #1 focus is to get you better results. Whether it’s with fundraising efforts, messaging or the ability to reach more people, our Print Communication Experts can help. We will consult with you to better understand your needs and improve your strategy to maximize your overall return. This is where we shine.

Call 800-540-4993 today to schedule a free, no-obligation meeting with one of our Print Communication Experts. You’ll be glad you did.

190 Turnpike Road (Route 9 East) Westborough, MA