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40 Years of Schwalbe Are, Above All, the Story Schwalbe North America of a Friendship Between a Korean and a German Company

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40 Years of Schwalbe Are, Above All, the Story Schwalbe North America of a Friendship Between a Korean and a German Company 4040 4040World 40Edition40 40May40 2014 4040 11th 4040 Year 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 40 40 40 4040 40years40 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040of 4040 40Schwalbe40 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040The 4040story 40 40of a 40friendship40 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 40Revolutionary40 4040 4040 4040double 4040 chamber 4040 4040 system 4040 40 40 4040 4040 4040 4040 4040 4040 Extremely 4040 low 4040 pressure, 4040 high 4040 puncture 4040 protection: 4040 A 40completely40 4040 new 40 double40 40chamber40 40 40system 40 makes40 it 4040 possible 4040 ... Page 4040 7 Schwalbe increases sponsoring 4040 4040 4040 4040Twelve 4040 teams 4040 are 40 40riding 40on40 Schwalbe 4040 tires 4040 this season 4040 ... 4040 Page 84040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 4040 Technology With its five millimeter thick, patented puncture protection insert, the new Marathon Plus rolls distinctly lighter than other Plus tires with, in some cases, even thin- ner protective layers. The new “flat-less” It is the top-selling tire in Europe – and the top-selling tire in the history of Schwalbe: The Marathon Plus. There is now a new generation, with lower rolling resistance, an anti-aging side wall and certification for e-bikes up to 50 km/h. In 2002, the Marathon Plus revolutionised The side walls have also been optimised. Since handling” led to cracks in the side walls in puncture protection on the bike. It provided the tire is so strong, it has often been ridden some cases. A special anti-aging technology an unprecedented level of protection, not with too low air pressure. These years of “mis- now makes the side walls resistant to crack even glass shards and thumbtacks could stop formation. this tire. Since then, it has been sold millions The plus factors of times all over the world, been copied nu- For everyday cycling, bicycle Patented puncture protection merous times and has de- tours, e-bikes, and rental systems SmartGuard: Five millimeters thick, cisively influenced the de- “Then as it is now, the tire fits perfectly into highly flexible, made of special rubber velopment of Schwalbe the time”, says Frank Bohle. Since the turn over the last ten years. Now rolls more lightly of the century, city planners have been dis- The enormous growth Compared to imitators’ products, the cussing more and more topics such as the of Ralf Bohle GmbH in SmartGuard insert provides a distinct ad- gridlock of traffic in cities, air pollution, and the last years would have vantage in terms of rolling resistance. a better quality of life by shifting traffic to the been unimaginable without bike. In 2004, the rent-a-bike system Vélib‘ Anti-aging side wall the flat-less. The turnovers rose from started in Paris – incidentally on Schwalbe A special anti-aging technology makes around 50 million Euros in 2002 to 143 mil- Marathon – and brought the French capital the side walls extremely resistant to lion Euros in 2012. “This tire co-wrote our a cycling boom that no-one would have ima- The new cracks. In addition, Schwalbe has in- success story significantly”, says Managing gined possible. More and more metropoles Marathon Plus creased the durability of the endurance Director Frank Bohle. that, in the past, had not been interested in with dynamic compound on the tread. Ten years passed with the original “flat- welcoming cyclists are installing rental sys- tread design. less” and also brought the retail trade good E-bike ready up to 50 km/h tems and improving the infrastructure for and reliable margins. Schwalbe technicians Certified in accordance with ECE-R75 cyclists: from London and Madrid to New continually researched and analysed new for fast e-bikes in the sizes 47-406, York and Rio de Janiero. Bicycle tourists and production technologies and raw materials 47-559, 37-622, 40-622 and 47-622. e-bikers also have good reasons to ride on in order to make these tires even better. The flat-less tires. The original result: The new Marathon Plus rolls distinct- Consequently, the triumph of the e-bikes The Marathon Plus was the first “plus” ly faster. Its protection belt runs more lightly also gave the Marathon Plus momentum. The tire. There are numerous imitators of than any other tire with thick puncture pro- special requirements demand an extremely the puncture protection system, many tection. Laboratory tests have confirmed this. stable, durable and puncture-proof tire. of which have also added “Plus” to their name. But none of these achieve perfor- mance values like those of the original. 2 Schwalbe profil 1 2014 schwalbe.com in a new look The right tire in five seconds: Schwalbe’s newly designed website now supplies all of the product details you need much quicker than before. The easy orientation allows a fast change from general information to more in-depth contents – including a filter matrix for applications and product characteristics, a tube- finder, an international dealer locator, and much more. The new website not only provides comprehensive specialist knowledge of bicycle tires with excit- ing photos and numerous videos, it Editorial also whets the appetite for cycling. Dear Schwalbe Partner “Here, tires are celebrated!” says Al- bert Kirschgens, Managing Director Hardly anyone would have imagined that 40 years of the creating agency Markt und ago the trip my father Ralf Bohle made to Korea Werbung. www.schwalbe.com would be the beginning of an unparalleled success story. 40 years of Schwalbe are, above all, the story Schwalbe North America of a friendship between a Korean and a German company. In 1973, my father met Hyo Tek Jung, With the takeover of the long-term sales partner, Schwalbe has strengthened its posi- the Managing Director of the bicycle tire manufac- tion in North America considerably. For around 15 years, Moser Enterprises of Victoria turer Hung-A. Our close partnership and friendship (Canada) has been Schwalbe’s exclusive sales partner for the USA and Canada. The began with the importation of the then so-called Managing Directors, Celeste Steindl-Moser and Klaus Moser (photo), will continue to “Swallow” tires. This basis of mutual trust that has manage the brand. “At the end of the nineties, virtually nobody in North America had developed over decades is still today the core of our heard of the brand Schwalbe. Today, Schwalbe success story and the guarantee for the future! This is already well-distributed at retailers in the also includes the division of work on equal terms. USA and Canada”, emphasizes Frank Bohle. We control development, design, marketing, and With the takeover and the establishment of distribution in Reichshof near Cologne; Hung A is Schwalbe Tires North America INC., the com- responsible for production in Indonesia. pany has provided a secure basis for growth. And this is also how we are implementing our The headquarters will continue to be in Victo- latest innovation. Together with the component ria on Vancouver Island in Canada. In addition, manufacturer Syntace, we are developing a double there is a logistics centre in neighbouring Fern- chamber system that makes it possible to ride with dale, in the US Federal State of Washington. extremely low air pressure and, thus, to improve tire performance enormously. You can read more about this and other topics Mud specialist Dirty Dan “Plus” puncture protection in this issue. We wish you a successful sales season! in a 29-inch version for the price conscious The Dirty Dan Downhill and Enduro tire With the new trekking tire Tour Plus, to- is now available in a 29-inch version (29 x gether with the city tire Road Plus, Schwalbe Best regards.
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