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Verity some of software's brightest stars Software companies are being court­ and their magic moments in history. ed and wooed like never befor'e. COMMENTARY 56 WANTED: SOFTWARE 17 FOR MICROS BOOM TIMES FOR Edith Myers SOFTWARE AND SERVICES The success or failure of software John L. Kirkley companies in this decade will be de­ It's obvious that the industry is mov­ termined by software. 80 ing into high gear. SOFTWARE FOR 60 THE VERTICALS FEATURES Edith Myers PAIN AND PLEASURE Microdata sees applications software IN GOING PUBLIC as a means of zeroing in on 20 Ralph Emmett specific markets. MILLIONAIRE MACHINE? The hot topic in the computer ser­ Alfred R. Berkeley vices community is: which company Once the crying stepchild of the ma­ will go public next? 82 tured hardware industry, the comput­ IMPORTING SOFTWARE TALENT er services industry is now attracting 65 . John W. Verity attention and money. Big money. International recruiting has become AN EXCEPTION TO THE NORM one way to solve the chronic Ralph Emmett shortage of programmers. While the services industry as a whole strives to eke out a mere 10% pretax profit on sales, Cullinane 86 continues to more than double ITS NAME IS ITS BUSINESS that margin. Willie Schatz The young National Commission on Software Issues in the '80s already 66 represents more associations than FEDS FIND SOFTWARE any other industry body. THE PROBLEM' Willie Schatz Two-thirds of all federal dp spending 88 is for software and related services­ NETWORKS NEED FINE TUNING but seldom is it money well spent. Ronald A. Frank Rapid fire rate hikes have sent tele­ 70 com managers scrambling for BODY SHOPPING ways to cut back on network costs. IS BIG' BUSINESS Edward K. Yasaki 92 Troubled by a shortage of program­ THE FLOPPY IS HERE mers, users are turning more and Edith Myers more to professional services compa­ If the floppy disk lives up to expecta­ nies. tions, Media Systems Technology 40 expects its business to boom. SOFTWARE TRENDS IN 74 WESTERN EUROPE UNIONIZATION OF 94 Murray Disman DP DEPARTMENTS UNDOING THE PAST Sales of software products in Europe Jan Johnson Jan Johnson are less than one-half those in the Like it or not, a number of dp depart­ Along with the proliferation of termi­ U.S., but they're growing at a re­ ments are being forced to become nals has come a dramatic change in markable rate. dues-paying union members. the way dp departments operate. SPECIAL REPORT 3 CRTRMRTICN Editor John L. Kirkley Articles Editor Wendy Reid Crisp News Editor Becky Barna International Editor Linda Runyan ·Q'II Managing Editor, Europe Andrew Lloyd Computer Products Editor Bill Musgrave Copy Editor Florence Lazar Power Associate Editor Kenneth Klee Systems Assistant Editor Deborah Sojka Editorial Assistant Lauren D'Attilo Bureau Managers San Francisco Edward K. Yasaki SILENCED Los Angeles Edith D. Myers 50Hz 60Hz Boston Ralph Emmett & 400Hz New York John W. Verity Technology Editor, Europe Fred Lamond II FREQUENCY Correspondents Washington Willie Schatz CONVERTERS London Malcolm Peltu Sydney, Australia Norman Kemp II NO-BREAK UNINTERRUPTIBLE Telecommunications Editor Ronald Frank Editorial Advisor Robert L. Patrick POWER SYSTEMS Technical Advisor Lowell Amdahl Contributing Editors Ralph G. Berglund, Howard Bromberg, Philip H. Dorn, David II MAINS NETWORK STABILIZERS Hebditch, John Imlay, Angeline Pantages, Russell Pipe, Carl Reynolds, F. G. Withington. FOR COMPUTER ROOM INSTALLATION WITH COMPUTERS AND OTHER CRITICAL LOAD EDITORIAL OFFICES Headquarters: 666 Fifth Ave., New York, NY 10103. Phone EQUIPMENT REQUIRING HIGH STABILITY POWER (212) 489-2588. New England: 1 Chaucer St., RFD 2, Sandwich, MA02563, (617) 888-6312. Western: 1801 S. La MPL COMPUTER POWER SYSTEMS U.S.A. DISTRIBUTOR Cienega Blvd., Los Angeles, CA 90035, (213) 559-5111; Manufacturing Processes Limited POWER SYSTEMS & CONTROLS 2680 Bayshore Frontage Rd., Suite 401, Mountain View, CA 1730 Kelly Road Belvedere Works, Bilton Way, Richmond. Virginia 23261 94043, (415) 965-8222. International: 6605 Burlington PI., Hayes, Middlesex, England Tel.
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