Covid-19'S Lasting Impact on Grocery E-Commerce
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www.spotsndots.com Subscriptions: $350 per year. This publication cannot be distributed beyond the office of the actual subscriber. Need us? 888-884-2630 or [email protected] The Daily News of TV Sales Monday, April 13, 2020 Copyright 2020. COVID-19’S LASTING IMPACT ON GROCERY E-COMMERCE EVEN BEFORE CRISIS, BUSINESS WAS ON THE RISE ADVERTISER NEWS With the impact of the COVID-19 pandemic still ricocheting Michigan has extended its COVID-19 shutdown to April 30; throughout the U.S. economy, it can be difficult to envision if not extended later that would allow Fiat Chrysler to restart retail returning to normal one day. And yet somehow it will production on May 4 as it hopes. The home state of the Detroit — and much of it will look virtually indistinguishable from the 3 has also authorized online and remote sales during the pre-crisis reality. But changes in consumer behavior will be current crisis… In a special analysis of the first quarter, the lasting, eMarketer says. National Automobile Dealers Association says that March Aside from the many brick-and-mortar retailers watching foot sales at dealerships were down 37.9%. It also notes factory traffic and sales drop to near zero, the most profound shift in incentives available now are at all-time records: $4,800 per consumer behavior is happening in grocery vehicle overall and as much as $7,200 on e-commerce — and this shift is likely to have pickup trucks… The start of production on one of the longest-lasting consequences. the Ford Bronco Sport has been pushed According to the research firm’s most recent back to September. The off-road capable e-commerce forecast (prior to COVID-19), vehicle had been due to start production eMarketer expected U.S. food and beverage e-commerce in July… Staples stores remain open, but the chain hasn’t sales to rise 23.4% to $32.22 billion this year, with the paid April rent, according to Chain Store Age. Landlords are segment accounting for just 3.2% of total retail sales. It is said to be “up in arms,” especially since hedge-fund owner both the fastest-growing and least penetrated e-commerce Sycamore Partners is reported to have taken a $1 billion category — and expect these figures to be revised upward in dividend from the chain last year. Competitor Office Depot the coming months. has reportedly paid its rent… Big Lots is raising money via Grocery e-commerce has had huge momentum behind it — a sale/leaseback deal for its four distribution centers. The even prior to much of the U.S. population social distancing company says it will use the proceeds to pay down debt and staying home — with last year representing an obvious and for growth initiatives once conditions normalize… Iowa- inflection point. According to TABS Analytics, 2019 was a based Kum & Go, with 400 stores in 11 states, is bringing year of hockey-stick growth for both initial trials and increasing back full-service fueling for customers who don’t wish to get frequency of online grocery ordering. Overall penetration out of their car. Customers phone the main store number among U.S. internet users jumped from 38% in 2018 to 56% when they get to the pump to get an employee to come out, in 2019, while the percentage of those who regularly ordered take a credit-card payment and gas up the vehicle. Curbside groceries online spiked from 17% to 37%. pickup of orders is also available… Nation’s Restaurant Online logistics are also continuing to improve. Amazon’s News reports DoorDash is giving independent restaurants investment in warehouse and last-mile logistics for next-day with five or fewer locations a 50% break in delivery fees and same-day Prime (not to mention removing its $14.99 through the end of May. DoorDash fees are negotiated, so monthly fee for Amazon Fresh) eliminated barriers to online grocery delivery. The buildouts of click-and-collect operations (Continued on Page 3) by Walmart and various national grocery chains helped propel that behavior forward. The flame was already lit, but the coronavirus crisis has clearly poured gas on the fire. According to Rakuten Intelligence, order volume for online grocery retailers surged 210% from March 12-15, compared with the same period in 2019. Showing similar trends, NetElixir reported that online food sales surged 183% between March 1-25, vs. the same period last year. In a CivicScience poll of U.S. adults and their digital grocery shopping habits, the percentage of those who said they increased their online grocery shopping jumped from 11% to 37% from March 1-22. And it’s very likely that these behaviors will continue, even when the coronavirus pandemic eventually subsides. Why? Because e-commerce habits tend to form during periods of intense activity, and when those habits already have momentum, they become even stickier. Millions of first-time online grocery buyers are now materializing, and millions of infrequent buyers are now doing so on a weekly basis vs. over multiple weeks or months. NETWORK NEWS AVAILS TMZ Investigates: Tiger King: What Really Went Sinclair Broadcast Group is seeking a Sales and Pricing Down? will premiere on Fox tonight at 9 PM (ET). The one- Analyst for our Cockeysville, Md., or Los Angeles offices. hour special will delve into what really happened, with the You will get to use your analytical interviews only TMZ can get, exploring outstanding ques- skills to make a major contribution tions about Joe Exotic’s guilt, an inside look into Carole in supporting growth and profitability Baskin’s husband’s disappearance and the current status objectives by working closely with of the new investigation… The ABC special The Happy the Sinclair sales organizations. Days of Garry Marshall will air on Tuesday, May 12 and Bachelor’s in any business or communications discipline and will feature an array of celebrities sharing their memories 2 years of related experience required. Sales experience a of the late director and producer, including Julie Andrews, plus. Find a full list of qualifications and duties, or apply now Jennifer Garner, Richard Gere, Anne HERE. EOE and Drug-Free Workplace! Hathaway, Kate Hudson, Ron How- KIMT-TV is seeking an Assistant ard, Jimmy Kimmel, Ashton Kutch- Dr. Fauci said he doesn’t News Director to efficiently and er, Chris Pine, Julia Roberts, John think that we should ever effectively oversee a content-driven and Stamos and Henry Winkler… Chris- shake hands again, which community-focused newsroom at our tina Aguilera, Kristin Chenoweth and will be weird when every Rochester, Minn., station. The qualified Luke Evans are among the stars that job interview starts with an individual will be passionate about the will feature in a Disney musical spe- awkward chest bump. issues and stories important to the cial for ABC. The broadcaster has set communities KIMT serves. This person The Disney Family Singalong, a one- Jimmy Fallon must be a fanatic about details. Join a hour event special, to launch Thursday growing team focused on finding the at 8 PM. The special will fill the gap left stories that matter. 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If you Rhett, Amber Riley and John Stamos… Timmy Brown, are an aggressive, strategic leader with a “we should try that” a three-time Pro Bowl running back for the Philadelphia attitude, then we are definitely looking for you to join our Eagles in the 1960s and later an actor, has died from de- team. Send resume and examples of your recent work to: mentia complications, the team announced. He was 82 and [email protected]. EOE. was living in Southern California with his son at the time WISH-TV/WNDY-TV, Indianapolis, is expanding its of his death. Brown the actor is best remembered for his local sports and news content and is expanding the sales roles in the Robert Altman filmsMASH and Nashville, and team. We’re searching for an Advertising & Marketing appeared in about a half-dozen episodes of the M*A*S*H Salesperson with a self-starter mentality and with the TV series. Brown had a long career in television in non- ability to learn how to be customer service oriented. 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