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MEGA Nizhniy Novgorod region Market overview

Welcome Kirov Kominterna str. region Ivanovo Catchment areas People Distance to MEGA Nizhniy region Zavolzhie Novgorod Republic of Marii El Bor Primary 244,505 < 17 km Dzerzhinsk Vyazniki Nizhny Novgorod Moskovskoe highway Bogorodsk Vladimir Secondary 1,070,341 17–40 km region Buturlino Gagarina prosp. Chuvash Tertiary 1,097,773 40–400 km Larina str. Republic

Ryazan MEGA IS ONE OF THE MOST Lenina prosp. region FREQUENTLY VISITED SHOPPING Uliyanovsk Republic of Total area: 2,412,618 Kstovo CENTRES IN

According to surveys, 82.4% of residents Nizhniy Novgorod’s urban development of Nizhny Novgorod visit MEGA at least focuses on areas on the eastern side of the once a month. River the biggest projects for more than 17 new households are being planned On average Nizhny Novgorod residents near MEGA. spend about 4,000 rubles on a single visit to MEGA. Shoppers are middle and up- MEGA stands to profit from an increase per-middle class, mostly women aged of residents within its direct surroundings. 18-37, the majority of whom are married By 2020, housing projects for another with one child. Most visitors spend at least 22,500 people will be realised next 2 hours at MEGA visiting an average of 5 to MEGA. stores. By 2025 MEGA Nizhny Novgorod will turn Due to the location of the shopping mall, the existing land-plot of 48 Ha into the big- MEGA visitors are mostly car owners (82% gest retail destination in the format of Retail of the total number of visitors) and shop- Park with the widest choice of brands and pers benefit from the largest convenient entertainment. parking facilities in the region.

2 3 Getting around

Nizhny Novgorod is a major transport River Oka hub with an international airport, riv- er port, dam and a number of cargo City center Creating trans-shipment berths. Kazanskoe highway the perfect Federal and regional-level highways also pass through the city. Since 2010, Proletarskaya shopping space high-speed trains have been Avtozavodskaya travelling the Nizhny Novgorod —

Coffee — St Petersburg route. Larina str.

Kstovo

At IKEA Shopping Centres , we In fact, excellent relationships with many Gagarina prosp. Airport design MEGA centres to suit the local area retailers have brought famous international and consumer. Layout and retail mix is tai- brands to Nizhny Novgorod and the Nizhny lored to the area, enabling our tenants to Novgorod Region for the first time. Thanks attract the optimum number of shoppers. to its, well-designed layout and retail mix, MEGA Nizhny Novgorod is one of the region’s leading retail and entertainment The size and shape of it Avtozavodsky district centres. Larina str.

Opened 2006

GBA 125,457 m²

M7 Volga highway GLA 107,900 m²

AUCHAN IKEA 26,300 m²

Auchan 23,000 m²

OBI 14,500 m²

Mall 44,300 m² Prioksky district Kstovo Scherbinki Verhnie Pechery Gagarina prosp. Kazanskoe highway Stores 140 OBI IKEA Olginskaya highway Parking space 6,800 (with allocated disabled parking)

Address: Kstovsky District, Fedyakovo Parking area 308,000 m²

Nearest stations: Parking ratio 66 spaces Avtozavodskaya per 1000 m² GLA

Distance to the city centre: 19 km Land 48 ha Top retailers: Adidas, Аuchan, Bershka, Calzedonia, Calvin Distance to the airport: 30 km Family fashion Classic fashion Klein Jeans, Carlo Pazolini, Centro, Colin’s, Corso Como, Det- Levels 1 level + Public transport: sky Mir, Ecco, H&M, IKEA, Incity, JS Selected, Kira Plastinina, underground parking Sport Food Koton, Lady and Gentleman CITY, Levi’s, Love Republic, Marks from Avtozavodskaya metro station, & Spencer, McDonalds, Media Markt, Mango, Mexx, Mohito, Kasyanova St. Station (Verkhnie Pechery) Loading Service High + young fashion Mothercare, M.video, New Yorker, OBI, Quiksilver, Oysho, and Scherbinka-2 2 loading areas with 6 docks in total. O’stin, Pull and Bear, Puma, Reebok, Rive Gauche, SMYK, Electronics Other premise Sportmaster, Stradivarius, U.S.Polo Assn., Zara, Salomon By car: from the Olginskaya Road Hypermarket, DIY and IKEA are served and many others. and federal highway M7 separately.

4 5 Get to know Saint-Petersburg x2 the area

Kostroma Moscow x3+1 region

Nizhniy Novgorod Kirov Ivanovo region region Zavolzhie Balakhna Republic of Marii El Rostov-on-Don Ekaterinburg Bor Dzerzhinsk Vyazniki Nizhny Novgorod Bogorodsk Krasnodar Kstovo Cheboksary NIZHNY NOVGOROD IS ONE OF Vladimir Buturlino RUSSIA’S BEST DEVELOPED INDUSTRI- region Kanash Omsk Arzamas AL CENTRES, BOASTING KEY PRODUC- Sergach Chuvash TION FACILITIES IN MANUFACTURING, Saratov Republic METALWORKING, IT AND SCIENTIFIC Ryazan region Uliyanovsk RESEARCH. Republic of Mordovia

The city The Nizhny Novgorod of Nizhny Novgorod region

6:00 AM 9:00 AM 9:00 AM The city is the administrative centre of population. Several cities with a rather Nizhny Novgorod is part of the Volga the Nizhny Novgorod region. It lies in the high population density lie within the reach Federal District. Its largest city and its centre of the East European Plain, at the of Nizhny Novgorod (Dzerzhinsk, Kstovo, capital is Nizhny Novgorod. The region is junction of the rivers Oka and Volga. Bor). one of Russia’s largest industrial centres with a large number of processing indus- Nizhny Novgorod was selected by the larg- The purchasing power index gives an im- tries. est retail chains operators like OBI, Lenta, pression of the relative wealth level of the London Moscow Nizhny Auchan, Castorama, Metro, O’Key for their region. By 2020, a total growth of about Novgorod business development. Retail in Nizhny 33% is predicted compared to 2012. Novgorod caters not only the domestic Small businesses make significant contri- bution to the regional economy. In fact, the area features in Russia’s top 10 best re- gions in terms of support for and develop- Population: 3,289,900 people ment of small businesses and about a quar- ter of the population works in this sector. Area of the region: 76,650 km² Intel, METRO Cash&Carry, Stora Enso Pack- Population: 1,259,900 people aging, Iveco, Heineken, Coca Cola, Galina Industries: mechanical engineering, Blanca, Proctor&Gamble, Liebherr, City area: 411 km² metal processing, aircraft, ship building, and other companies operate in both the motor-car construction city and region of Nizhny Novgorod. Retail turnover: over 60% of regional retail turnover Retail turnover: 12,8 billion EUR (2013) The region’s major cities are Kstovo, Dzer- zhinsk, Bor, Pavlovo, , Arzamas, and Bogorodsk.

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IKEA SHOPPING CENTRES RUSSIA LENINGRADSKAYA STR. ESTATE 39, BLDG 5 KHIMKI, MOSCOW REGION 141400 RUSSIAN FEDERATION T: +7 (495) 221 33 11 E-MAIL: [email protected] WWW.IKEASCR.COM

IKEA Shopping Centres Russia give notice that: (i) this brochure is set out as a guidance only, and does not constitute, nor consti- tute part of an offer or contract; (ii) all descriptions and other details are given without responsibility and any potential investor or occupier should not rely on them as statements or representations of fact but satisfy themselves by inspection or otherwise as to correctness of each of them; (iii) no person in the employment of the agents has any authority to make or give any representation or warranty whatever their relation to the Company. Dated: 2014.