introduction

1 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities 4 Introduction 9 Message from the Chairman 14 The Malakoff Community Partnerships 16 Logo & Signifi cance 18 Advisory Panel 19 Partnerships COMMITMENT TO THE ENVIRONMENT 20 Reporting 38 What Does Commitment To The COMMITMENT TO COMMUNITY Environment Mean? & EDUCATION 42 i. Mangrove Rehabilitation (Phase II) 23 i. Education Fund 44 ii. Ikan Siakap Initiative 25 ii. Annual Adopted Schools 46 ii. Green Schools Campaign Education Trip 26 iii. Empower for Life COMMITMENT TO COMMUNITY SPORTS contents 28 iv. Share Us Your Love 49 i. Malakoff 29 vi. Malakoff Annual Charity Ride 26 km & 6 km 2010 Race 34 vi. MAD Century Ride 53 ii. Malakoff 12 km & 7km, 35 vi. Malakoff Interstate Fellowship Ride 2010 56 iii. Malakoff University Duathlon Series 58 iv. Powerman

62 Listening to the Media 65 Going Forward 76 About the Company “Not“Not longlong agoago thethe concernsconcerns ofof ecologistsecologists werewere asas irrelevantirrelevant toto businessbusiness plannersplanners asas thosethose ofof ethicistsethicists areare today.today. ‘Green’‘Green’ hashas gonegone fromfrom beingbeing aa disparagementdisparagement toto becomingbecoming aa badgebadge thatthat nono smartsmart companycompany wouldwould riskrisk beingbeing without.without. EthicsEthics areare similarlysimilarly enen routeroute toto becomingbecoming aa strategicstrategic imperative.”imperative.” …… JOHNJOHN DALLADALLA COSTA,COSTA, EthicalEthical ImperativeImperative THE MALAKOFF COMMUNITY PARTNERSHIPS

CSR - AN INTEGRAL PART OF Given its unwavering commitment to this MALAKOFF’S DNA principle of benefi tting the local communities where its operations are based, Malakoff As Malaysia’s leading Independent Water and has consistently undertaken meaningful Power Producer (IWPP) with core focus on and impactful programmes to play its part in a power generation, water desalination and wide range of areas that include development operations & maintenance services, Malakoff

has always adhered to the founding principles Donations of incorporating CSR as an integral part of Community conducting and growing its business. As such, Investments Malakoff Corporate Community Social since inception in 1975, the Company has taken Partnerships Responsibility Training & proactive measures to infuse CSR into every Development single aspect of its business. Business introduction As Usual Malakoff strongly believes that how a business entity engages with its local communities and employees as well as how it conducts its business is decisive to the success of an organization.

4 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities THE MALAKOFF COMMUNITY PARTNERSHIPS

of Malaysian technical expertise, facilitation To ensure a holistic and integrated approach of community development, conserving the towards CSR while continuing to address environment as well as inculcating sporting and the diverse needs of its various stakeholder competitive spirit. groups, Malakoff has adopted a three-pronged “Corporate Social approached to help play its part in addressing Responsibility is the continuing commitment In an eff ort to refi ne and streamline its CSR the real needs of the local communities. The three by businesses to behave initiatives, the Malakoff Community Partnerships components of the fl agship programme are : ethically and contribute to economic development of was established in 2009 as the Company’s fl agship • Commitment to Community & Education the local communities.” CSR platform. • Commitment to The Environment … Lord Holmes & • Commitment to Community Sports Richard Watts, The Malakoff Community Partnerships celebrates World Business Council for Sustainable Development the achievement of Malakoff ’s long term and Following the successful implementation of continuous commitment to being a responsible various initiatives during the fi rst year of the and active participant of the local communities. Malakoff Community Partnerships, further eff orts were made in the second year to not just implement the on-going programmes but to also include additional relevant and impactful initiatives under each of the components.

5 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities THE MALAKOFF COMMUNITY PARTNERSHIPS

COMMITMENT TO COMMUNITY & EDUCATION COMMITMENT TO THE ENVIRONMENT Education and Community development go Embracing the Green Revolution hand-in-hand Malakoff is cognizant of the responsibility that Malakoff has been a strong believer in the corporations and individuals alike must share to importance of education in the development play their part to conserve our environment. As of society and the Company has been actively a Company, Malakoff has always adhered to the playing a role in specifi cally assisting children and global environmental standards of the power women in this regard. industry.

Towards this end, Malakoff has also been hands- Through the Malakoff Community Partnerships, on in community welfare and development the Company has also initiated the following initiatives including : programmes : • Education Fund • Malakoff Mangrove Initiative • Learning Beyond The Classroom • Ikan Siakap Initiative • Empower for Life • Green School Campaign (through • Share Us Your Love Programme Penjanabebas, the Association of Independent • Gotong-royong at Adopted Charity Home Power Producers) • Malakoff Annual Charity Ride • NEMGRADS Environment Conservation • Make a Diff erence Century Ride Programme • Malakoff Interstate Fellowship Ride

6 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities THE MALAKOFF COMMUNITY PARTNERSHIPS

COMMITMENT TO COMMUNITY SPORTS Malakoff would like to put on record that the Through sports, we unite Company is indeed proud of its employees who have always participated in each of these Malakoff strongly believes that community initiatives willingly and with full of enthusiasm. sporting events bring together people of various Malakoff employees from all levels within the “Business social responsibility should socio-economic backgrounds notwithstanding organisation have a longstanding track record of not be coerced; it is a their diversity in race, religion, gender and status. being one with the community where they reside voluntary decision that the entrepreneurial leadership of This belief has driven the Company’s commitment by reaching out to their neighbours through every company must make in organising and sponsoring numerous the Company’s key CSR initiatives. Without the on its own.” … community sporting events including : real involvement of the employees, the Malakoff John Mackey, • Malakoff 26km & 8km Penang 2010 Community Partnerships would not have been Rethinking the Social Responsibility of Business • Malakoff University Duathlon Series (MUDS) the success it is today. Moreover, such active • Powerman Malaysia employee participation makes our CSR initiatives • Malakoff 12km, Kuala Lumpur 2010 more meaningful, both for our employees and the stakeholders. Each of these events saw very encouraging response in terms of participation and community interaction during the year under review.

7 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities “Social“Social obligationobligation isis muchmuch biggerbigger thanthan supportingsupporting worthyworthy causes.causes. ItIt includesincludes anythinganything thatthat impactsimpacts peoplepeople andand thethe qualityquality ofof theirtheir lives.”lives.” …… WilliamWilliam FordFord Jr.Jr. DEAR STAKEHOLDERS,

Once again, it is my pleasure to present to you the Malakoff Corporation Berhad (Malakoff ) Corporate Community Investment Report. The 2010 edition of our report will be the second year Malakoff has taken the initiative to develop and publish an annual report to track and highlight the Company’s commitment towards corporate social responsibility (CSR).

message In this regard, I am very proud to from the announce that our hard work and commitment to push through many CSR chairman initiatives in the year under review has resulted in Malakoff being recognized with two very prestigious awards, one at the national level and the second at the international level.

9 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities MESSAGE FROM THE CHAIRMAN

The awards that Malakoff has been honoured for Here, I would like to take the opportunity to its work in 2010 include : dedicate the awards to the Management and Staff of Malakoff . The commitment and active 1. The prestigious Prime Minister’s CSR Award participation in all our CSR initiatives have “You can make a lot of 2010 Environment Category – whereby the certainly been well recognized, even by external speeches, but the real thing Ministry of Women, Family and Community parties. The awards and the feedback that we is when you dig a hole, plant a tree, give it water, and Development recognized Malakoff as one of have obtained throughout the year from various make it survive. That’s what makes the diff erence.” seven “Malaysia’s Most Caring Companies”. stakeholders are testimonies of the dedication of … our team on the ground. Wangari Maathai, fi rst African female 2. The Asia Responsible Entrepreneurship environmental activist to Awards 2010 – whereby Malakoff is one I am confi dent our Staff is very proud of these receive the Nobel Peace Prize of the 28 corporations from six countries achievements as CSR has always been a part of in the Southeast Asian region to win the Malakoff and its people. Our Staff members, from international recognition. day one of joining us, realize that in whatever

10 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities MESSAGE FROM THE CHAIRMAN we do, there is always an emphasis on how we In 2010, we had invested a total of RM4.0 million could reach out to our local communities better through the various CSR initiatives. Of the amount, and make Malakoff prosper together with the 38 per cent was allocated for Community Sports, community. 32 per cent for Community & Education and 30 per cent for the Environment. These three core In this regard, I believe our move to consolidate components remain the focus of the Malakoff our CSR initiatives in 2009 under the fl agship Community Partnerships. programme - The Malakoff Community Partnerships, has made our CSR activities more As a responsible corporation, we continue to eff ective and prominent. The focus has allowed also invest substantially in our people. We had us to reach out our target stakeholders more allocated RM9.7 million in 2010 to enhance their eff ectively and make the CSR initiatives more knowledge and skills through extensive training relevant and impactful. and development programmes. This commitment will continue to be given top priority as we believe

11 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities MESSAGE FROM THE CHAIRMAN

our eff orts to build our human capital will benefi t I wish to also record my appreciation to the all parties. Our Staff will become more productive Management and Staff of Malakoff for the hard and highly sought after while at the same time work in implementing the many CSR initiatives Malakoff becomes an employer of choice. All this in 2010. To all our stakeholders, I sincerely hope augurs well for Malaysia as a nation, in our eff orts you will continue to support us and be part of

“The strategist who to become a knowledge-based economy. Malakoff ’s initiatives. is unconcerned by sustainability is akin to an architect who cares not Before I conclude, let me thank and recognize whether their building the Malakoff Community Partnerships Advisory TAN SRI ABDUL HALIM ALI stands or falls.” … Panel. The Advisory Panel members’ advice and CHAIRMAN James Mackenzie, guidance have certainly given the working team Malakoff Corporation Berhad NHS Sustainable Development Unit better direction in terms of what Malakoff could Malakoff Community Partnerships do more eff ectively for the local communities. Advisory Panel

12 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities “Companies“Companies stillstill thinkingthinking aboutabout thethe environmentenvironment asas aa socialsocial responsibilityresponsibility ratherrather thanthan aa businessbusiness imperativeimperative areare livingliving inin thethe darkdark ages.”ages.” …… CARTERCARTER ROBERTS,ROBERTS, SocialSocial ResponsibilityResponsibility isis NowNow aa BusinessBusiness ImperativeImperative THE MALAKOFF COMMUNITY PARTNERSHIPS

In 2009, the Malakoff Community Partnerships dismantles the diff erences between people and was formed as the fl agship CSR platform for the brings them together, notwithstanding their Company focused on three key areas, namely various backgrounds. This belief has cemented the Company’s commitment in organising and • Commitment to Community Sports sponsoring numerous community sporting • Commitment to Community & Education events including : • Commitment to the Environment • Malakoff 26km, Penang (June 7) Since formation, numerous initiatives have been • Malakoff University Duathlon Series strategically planned and implemented for (July - Aug) maximum benefi t to stakeholders. • Powerman Malaysia (Nov 8) • Malakoff 12km, Kuala Lumpur Run (Dec 20) COMMITMENT TO COMMUNITY SPORTS • Malakoff Interstate Fellowship Ride the Malakoff strongly believes that community sports (Dec 31, 2009 - Jan 1, 2010) malakoff community partnerships

14 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities THE MALAKOFF COMMUNITY PARTNERSHIPS

Each of these events saw very encouraging • Adopted Charity Home Gotong Royong (Nov 8) response in terms of participation and community • Education Fund (On going) interaction during the year under review. • Empower For Life (On going)

COMMITMENT TO COMMUNITY & EDUCATION COMMITMENT TO THE ENVIRONMENT Malakoff recognizes the importance of education Malakoff recognises the importance of private in the upliftment of society and the Company has companies playing their part to conserve our been actively playing a role in especially assisting environment. As a Company, we have always children and women in this regard. Alongside this, adhered to the global environmental standards of Malakoff has also been hands-on in community our industry. In addition, we have also initiated welfare and development programmes including : the following programmes :

• Malakoff Annual Charity Ride (May 8 -10) • Malakoff Mangrove Initiative • Adopted School Education Trip (Oct 3- 5) • Green School Campaign (through Penjanabebas, the association of Independent Power Producers)

15 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities THE MALAKOFF COMMUNITY PARTNERSHIPS

logo & signifi cance : what we aspire to accomplish

16 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities THE MALAKOFF COMMUNITY PARTNERSHIPS

The logo of the Malakoff Community Partnerships The three circles inside the box each represent is a refl ection of the Company’s holistic approach the key focus on community sports, community towards CSR. & education and environment. The circle in itself indicates completeness, continuity and The green box indicates a well defi ned structure perpetuity. for Malakoff ’s CSR eff orts. The fi xed corner (top left) indicates fi rm grounding and commitment The circles spiral outside the box, indicating while the three-curved edges represent that Malakoff is not limited by boundaries and compassion, fl exibility and a non-rigid approach is committed to extend helping hands to reach to those who genuinely deserve assistance. out to the larger community, irrespective of diff erences in race, religion, gender, status or location.

17 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities THE MALAKOFF COMMUNITY PARTNERSHIPS

Over and above the involvement of the whole Company towards making the Malakoff Community Partnership a success, this fl agship CSR platform is also overseen and guided by a group of eminent individuals from various fi elds relevant to the various components. This group forms the Advisory Panel and provides strategic counsel and insights into the various activities under this umbrella platform.

Members of the Advisory Panel include :

TAN SRI ABDUL HALIM ALI Chairman, Malakoff Corporation Berhad

EN AHMAD JAUHARI YAHYA MD/CEO, Malakoff Corporation Berhad advisory panel : PROFESSOR EMERITUS DATO’ DR KHAIRUDDIN YUSOFF the guiding Professor Emeritus of the University of Malaya

force TAN SRI DR SALLEH MOHD NOR President, Malaysian Nature Society

DATO’ SERI DR ABDUL SHUKOR ABDULLAH Education Advisor of the Al-Bukhary Foundation

18 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities THE MALAKOFF COMMUNITY PARTNERSHIPS

As the name indicates, the Malakoff Community In addition, Malakoff has also collaborated with Partnerships is all about joining hands and several institutions of higher learning such as collaborating with various stakeholder groups. Universiti Malaya (UM), Universiti Sains Malaysia (USM), Universiti Pertahanan Nasional Malaysia Towards this end, Malakoff has developed strong (UPNM) and Universiti Putra Malaysia (UPM) as ties with leading, credible and local NGOs (non- part of its eff orts to help nurture the talents of government organisations) such as the Women’s Malaysian youth. Aid Organisation (WAO) and Malaysian Nature’s Society (MNS).

Malakoff has also collaborated with several local and Government authorities all over Malaysia, working hand-in-hand with these organisations partnerships : to make its initiatives eff ective and successful. collaboration is the key to success

19 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities THE MALAKOFF COMMUNITY PARTNERSHIPS

In its on-going eff orts to be more transparent communicate the various CSR activities initiated and accountable, Malakoff has institutionalised by Malakoff , while providing key statistics, the Annual Corporate Community Investment facts and fi gures on the impact that each of the Report since the introduction of the fl agship initiatives have achieved in the year under review. CSR programme - the Malakoff Community Partnerships in 2009. Malakoff aspires to eventually develop its Corporate Community Investment Report to This year’s Corporate Community Investment be compliant with the highest benchmarking Report will be Malakoff ’s second report. The standards including meeting the prevailing Report aims to continue to highlight and global CSR reporting standards.

reporting : csr-accountability in action

20 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities “Every“Every manman mustmust decidedecide whetherwhether hehe willwill walkwalk inin thethe lightlight ofof creativecreative altruismaltruism oror inin thethe darknessdarkness ofof destructivedestructive selfiselfi shness.”shness.” …… MARTINMARTIN LUTHERLUTHER KING,KING, JR.JR. commitment • Education Fund to community • Annual Adopted Schools Education Trip & education • Empower for Life • Share Us Your Love Programme • Malakoff Annual Charity Ride • Make a Diff erence Charity Ride • Malakoff Interstate Fellowship Ride

22 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY & EDUCATION

At Malakoff , we understand that for us to excel and grow our business further, it is important for us to share our success with the local communities where our operations are based. Malakoff has adopted an integrated approach to maximise our eff orts to play an active part to uplift the local communities, including through interactive learning programmes for students, empowering single parents and raising funds for welfare homes.

Malakoff established the Education Fund in 2002 Malakoff to specifi cally develop facilities such as with the objective of providing better learning libraries, computer and science labs. The Malakoff facilities and opportunities for students at ten Education Fund also supports the Academic of Malakoff ’s adopted schools located near the Support Programme involving motivation and Company’s operations across Malaysia. tuition classes, as well as the UPSR Students Awards. Malakoff has put in place clear guidelines for education the adopted schools to apply for funding from In 2010, Malakoff set aside RM200,000 for the fund

23 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY & EDUCATION

Education Fund as part of its eff ort to equip the learning aids. A total of 3,000 students from the adopted schools with better infrastructure and following schools benefi ted through this initiative :

LUMUT () PRAI (Penang) TANJUNG PIAI () 1. SK Segari 4. SK Khir Johari 7. SK Sg Boh 2. SK (C) Pei Min 5. SRK (C) Chung Hwa 8. SK Sri Sinaran Chokoh 3. SK (T) Ladang Huntly 6. SK (T) Prai 9. SK Andek Mori 10. SK (C) Pei Chow “Education is for improving the lives of others and for leaving your community and world better than you found it.” ADOPTED SCHOOLS … Marian Wright Edelman

LUMUT, PERAK TANJUNG PIAI, JOHOR 1. SK Segari 7. SK Sg. Boh 2. SJK (C) Pei Min 8. SK Seri Sinaran Chokoh 3. SJK (T) Ladang Huntly 9. SK Andek Mori 10. SJK (C) Pei Chiao

PRAI, PENANG 4. SK Khir Johari 5. SJK (C) Chung Wah 6. SJK (T) Prai

24 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY & EDUCATION

In addition to the continuous fi nancial support an insightful three-day educational trip to the city, to the ten adopted schools, Malakoff has also touring places such as Petrosains, Menara Kuala been organising the Annual Adopted School Lumpur, Zoo Negara and High 5 Bread Museum - Educational Trip to Kuala Lumpur since 2000. This places that are not only recreational but also help initiative provides the rural school children with to impart knowledge. an opportunity to broaden their horizon and learn beyond the classroom environment. Since the maiden event in 2000, Malakoff has allocated over RM70,000 each year towards This “Learning Beyond The Classroom” Programme organising this event for the students. In its ninth has always been a fundamental part of Malakoff ’s year currently, the number of students joining this eff orts to provide more avenues to help nurture educational trip increased from 40 children when eager minds. The programme off ers the students it fi rst started to a total of 120 students in 2010. annual adopted schools education trip

25 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY & EDUCATION

Addressing the growing concerns of single BOOKLET FOR SINGLE PARENTS women in the country, Malakoff offi cially Malakoff ’s contibutions to printing booklets launched the Empower for Life initiative in for single parents received an overwhelming 2009. In 2010, following the successful fi rst year, response. Malakoff reinvested in this programme to enable single women to lead independent and dignifi ed The book’s ability to fi ll the information vacuum lives. currently, especially in the areas of concerns and fears of single pregnant women in terms of caring The programme involves training the participants Booklet in news skills to become fi nancially independent for and self-reliant. Single Parents 1 In 2010, Malakoff continued to work empower with the Women’s Aid Organisation for life (WAO) to assist single women to better Language EMPOWER Computer equip themselves in dealing with the Skills 23FOR Skills reality of managing themselves, their LIFE fi nances and their health as well as being responsible for their new born 4 child. Medical Fund

26 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY & EDUCATION

to connect to the digital world, Malakoff has provided computers to set up a computer lab at WAO’s Refuge. This lab is to provide an avenue for themselves and their soon-to-be-born child is for social workers to conduct computer classes the reason for the strong response received thus for the women twice a month. These classes are far by women and social workers. aimed at providing basic computer literacy and confi dence to the participants in using IT as part LANGUAGE SKILLS of their lives. This will ensure that they have better “Education’s purpose is to For the year under review, Malakoff has also employment prospects. replace an empty mind with an open one.” continued with its programme to sponsor the … WAO English Conversational classes, Malcolm Forbes which is held twice a month for single mothers. These classes are aimed at helping women secure better employment opportunities. Malakoff provides the funding for a permanent teacher to lead the classes.

DIGITAL LITERACY Continuing with the 2009-initiated programme to enable single women

27 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY & EDUCATION

In September 2010, during the holy month community-based activities. The programme was of Ramadan, Malakoff collaborated with 40 carried out over two days, during which Malakoff student leaders from Universiti ’s employees joined forces with the Association to (UNITEN) Persatuan Pembimbing Rakan Sebaya ensure the success of this maiden initiative. (Association) to launch the “Share Us Your Love” programme to bring fun, cheer and laughter to During the two-day programme that comprised 50 children at Rumah Jagaan Siraman Kasih. primarily motivation and religious talks, games and other fun-fi lled activities for the children Malakoff sponsored this programme as a platform were also included to keep the participants for the Association’s student members to conduct cheerful and eager to learn. Notwithstanding a motivation and self-development camp for the the fact that they had to work while fasting, all children of the charity home. The programme also the participants cheerfully undertook the various aimed to inculcate good religious and leadership activities assigned to them to make this maiden share us values in the students by involving them in programme a success. your love

28 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY & EDUCATION

Organised for the fi rst time in 2006, the Malakoff benefi ted nine welfare organizations in Kelantan Annual Charity Ride 2010 combines sporting and Trengganu. The welfare homes that received events and charity work. This event brings together these contributions were the National Autism Malakoff employees and business associates Society Malaysia (Nasom), Pusat Rawatan Dialisis from various backgrounds to enjoy a challenging Yayasan Buah Pinggang Kebangsaan Malaysia sporting event with the idea of reaching out to the (NKF), Madrasah Tahfi z Darul Islah, Baitul Taubah, less fortunate within the local communities. Pusat Jagaan Harian Warga Emas Kemumin, Majlis Pemulihan Negeri Kelantan, Persatuan Sindrom In 2010, 111 cyclists rode 530km ride, covering Down Terengganu, Pusat Rawatan Dialisis Islah the trail from Kota Bharu-Kuala Terengganu-Tanah And Pusat Tahfi z Ribath Pulau Manis. Merah-Kota Bharu to mark the Malakoff Annual Charity Ride 2010. Many Malakoff ’s business associates made contributions to this Charity Fund. These included malakoff This year’s Charity Ride has raised RM137,500 which Allianz General Insurance, CIMB Group, Sterling annual charity ride

29 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY & EDUCATION

Insurance Brokers, Alstom Power, Bank Rakyat, Gas RM137,500 last year, with a record collection of Malaysia, Global E-Technic, GP Mech Engineering RM170,000 this year, clearly indicating the success and Ranhill Powertron. The largest contributor was of this “Sports for Charity” event.

Rangkai Positif Sdn Bhd, a member of DRB-Hicom Group of Companies. Kelantan

Since the inaugural Ride in 2006, the Ride has Terengganu raised and distributed RM372,380 to numerous “The objective of education Perak is to prepare the young charity homes and orphanages in the states of to educate themselves Kedah, Kelantan, Negeri Sembilan, Pahang, Perlis, throughout their lives.” Pahang … Selangor, Perak and Terengganu. Robert Maynard Hutchins Negeri Contributions from business associates have Sembilan also increased steadily from RM47,900 in 2006 to

30 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY & EDUCATION

2006 2007 GRIK - JELI - KOTA BHARU PUTRAJAYA - KUALA PILAH - ROMPIN - KUANTAN (251KM) (439KM)

Recipients RM Recipients RM

Pusat Pemulihan Dalam 3,000.00 PDK Anggerik, Rompin 3,000.00 Komuniti Kubang Kerian PDK Selendang 1, Rompin 3,000.00 Pusat Pemulihan Dalam 3,000.00 Komuniti Kg Chepa Jawatankuasa Pengurusan Nurhidayah 10,500.00

Pusat Pemulihan Dalam 3,000.00 Rumah Tunas Harapan Payung 10,000.00 Kem Desa Pahlawan Seri Sejahtera Seri Menanti

Pusat Pemulihan Dalam 3,000.00 Bengkel Seri Perkasa Johol, 7,000.00 Komuniti Kuala Balah Kuala Pilah

Tabung Serambi Mekah, Kelantan 10,000.00 Pusat Perlindungan Pemin, 7,000.00 Kuala Lumpur Rumah Anak Yatim Darul Aitam 10,000.00 CADS Centre, Kuala Lumpur 7,000.00 Pondok Yaakob Samba 3,000.00 TOTAL 47,500.00 Fakir-Fakir Miskin Dari Jeli 12,900.00

TOTAL 47,900.00

31 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY & EDUCATION

2008 2009 GOMBAK - KUALA TERENGGANU YAN, KEDAH - WANG KELIAN, PERLIS-KRABI, THAILAND (480KM) (530KM)

Recipients RM Recipients RM

Asrama Pendidikan Khas 5,000.00 Rumah Amal Yan, Kedah 11,480.00 SK Bandar Temerloh Pusat Latihan Dalam Komuniti Yan 11,480.00 Persatuan Anak-Anak Yatim 10,000.00 Darul Izzah Rumah Budi Yan, Kedah 11,480.00

Pusat Dalam Komuniti Bukit Damar 3,000.00 Pertubuhan Kebajikan Anak Yatim, 11,480.00 Perlis Persatuan Rumah Kanak-Kana 5,000.00 Sinar Suria PDK Indera Kasih 11,480.00

Anak-Anak Miskin dan 20,000.00 Rumah Seri Kenangan 11,480.00 Yatim Kemaman Krabi Community 5,000.00 PKMD Kemaman - Anak Yatim 5,000.00 TOTAL 73,880.00 PDK Kompleks Penyayang, 4,000.00 Kemaman

Rumah Anak-Anak Yatim Gombak 5,000.00

TOTAL 57,000.00

32 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY & EDUCATION

2010 KOTA BHARU, KELANTAN, KUALA TERENGGANU, TANAH MERAH, KELANTAN, KOTA BHARU (530KM)

Recipients RM

The National Autism Society Malaysia 15,000.00 (NASOM)

Pusat Rawatan Dialisis Yayasan 15,000.00 Buah Pinggang Kebangsaan Malaysia (NKF), Kelantan

Madrasah Tahfi z Darul Islah Kelantan 5,000.00

Baitul Taubah, Kelantan 10,000.00

Pusat Jagaan Harian 10,000.00 Warga Emas Kemumin, Kelantan

Majlis Pemulihan Negeri Kelantan 10,000.00

Persatuan Sindrom Down Terengganu 15,000.00

Pusat Rawatan Dialisis Islah, Terengganu 15,000.00

Pusat Tahfi z Ribath Pulau Manis, 5,000.00 Terengganu

Others 43,100.00

TOTAL 143,100.00

33 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY & EDUCATION

Another remarkable eff ort in the “Sports for Sembrong, Pertubuhan Kebajikan Anak-anak Charity” concept is the Make a Diff erence Century Yatim Damo and Che Luan Khor Haemodialysis Centre. Ride, popularly known as MAD Century Ride. The inaugural Ride was organised by Malakoff in 2010. This combination of sporting and community relations event was aimed at fostering unity and A total of 150 cyclists covered the challenging camaraderie, while at the same time contribute to terrain of 360km across Selangor, Negeri Sembilan, deserving charity organisations. Malacca and Johor over two consecutive days. The Ride was co-sponsored by Algotech Sdn Bhd, Prior to the actual cycling spree, a comprehensive Kluang Mall and Tropicana Golf & Country Resort. Cycling Clinic was also organised to coach the Participants of the race as well as the support participants on the importance of right nutrition, crew also contributed directly to raise RM 103,700 correct cycling techniques and adopting safety to benefi t the fi ve charity homes, namely, Miriam procedures, leading up to as well as all through MAD Home, Kelab Kiwanis Kluang Mandarin, PDK the Ride. century ride

34 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY & EDUCATION

Malakoff wrapped up the year with a unique The fi rst day of the Ride, commenced on “Sports for Charity” initiative, the Malakoff Interstate December 31, 2009 and covered 67km within Fellowship Ride. The two day Ride took place on 31 the . On the second day, which December, the last day of the year and ended on the marks the beginning of 2010, cyclists crossed second day ushering the dawn of 2010. the Penang Bridge into the mainland, further covering the states of Perak and Kedah, fi nally The Ride covering 238 km across the states of culminating at the Juru Auto City. Penang, Perak and Kedah attracted over 700 cyclists from around Malaysia. The two-day Ride organised The participants of this ride were indeed by the State Government of Penang, the Penang privileged to ride across the Penang Bridge as this State Sports Council, Malakoff and the Knights of the was opened specially for the cyclists participating Round Table (KOTRT) raised a total of RM 50,000 for in the Malakoff Interstate Fellowship Ride. the Association of Resource & Education for Autistic malakoff Children and Pusat Belia Bahnh of Pulau Pinang. The technical support for the Ride was provided interstate by KOTRT, a non-profi t group of afi cionado cyclists based in fellowship Penang, organising recreational ride bike rides, purely on a voluntary basis.

35 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities “Every creature is better alive than dead, men and moose and pine trees, and he who understands it aright will rather preserve its life than destroy it.” … HENRY DAVID THOREAU commitment • Malakoff Mangrove Initiative to the • Ikan Siakap Initiative environment • Green School Campaign • NEMGRADS Environment Conservation Programme

37 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO THE ENVIRONMENT

WHAT DOES COMMITMENT TO THE In each of our endeavours, we have made ENVIRONMENT MEAN? concerted eff orts to involve the communities where we operate including the village heads, At Malakoff , we are committed to play our role school children and local authorities as well as key

“All of us humans have in conserving the environment by continually industry players. Going forward, we will continue myriad other species to seeking opportunities to reduce our impact on to work hand-in-hand with the local communities thank. Without them, we couldn’t exist. It’s that simple, the planet. We understand the far-reaching eff ects to play our part to help conserve and rehabilitate and we can’t aff ord to ignore of our actions, and recognize our responsibility as the environment. them. Without us, Earth will abide and endure; without a leading power generator to conserve resources her, however, we could not and minimize waste. even be.” … Alan Weisman

38 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO THE ENVIRONMENT

Malakoff initiated the “Malakoff Community These talks, comprising in-depth presentations Partnerships - Energy Expert Series” as a platform and panel discussions by global leaders in the for Malaysian policy makers and industry players energy sector, focus on current topics that are to actively engage with global experts on energy clearly pertinent and have a bearing on the related topics. Malaysian energy sector.

The Energy Expert Series is one of the key Given the growing demand for Renewable initiatives under Malakoff ’s fl agship Corporate Energy (RE) across the globe, Malakoff is keen Social Responsibility programme - the Malakoff to promote and disseminate knowledge of the Community Partnerships, and is aimed at various topics and technologies of renewable generating interest and participation in energy- energy to assist Malaysian to keep abreast with related topics, such as green technology and new developments in this specialist fi eld. energy effi ciency.

39 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO THE ENVIRONMENT

Malakoff invited global thought-leaders and Integrated Photovoltaic (MBIPV) Project and experts on RE from across the globe to share Renewable Energy Advisor to the Ministry of their experience and insights on this sector. In Energy, Green Technology and Water. 2010, three Energy Expert talks were lined up with close to 600 industry players, policy makers, ENERGY EXPERT SERIES II analysts and media personnel benefi tting from (29 JUNE 2010) the ensuing dialogues. Topic : Renewable Energy Feed-in Tariff in Thailand &

“Conservation is a state of ENERGY EXPERT SERIES I Australia harmony between men and (12 April 2010) land.” … Topic : Keynote Speaker I : Aldo Leopold Feed-in Tariff For Renewable Energy DR. WUTHIPONG SUPONTHANA Managing Director of Leonics, Thailand, Keynote Speaker I : Committee member of Sub-committee on Solar HANS-JOSEF FELL Energy, The Senate of Thailand. German parliamentarian and key framer of Germany’s Renewable Energy Legislation. Keynote Speaker II : DANIEL RUOS Keynote Speaker II : Managing Director of Envision Solar Energy IR AHMAD HADRI HARIS Solutions, Australia. International Technical Expert Chief Technical Advisor of the Malaysian Building to the Ministry of Energy, Green Technology

40 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO THE ENVIRONMENT and Water in Malaysia on market enhancement split equally across public policy, commercial and infrastructure development, RE policy and development of energy projects, and leading fi nancing mechanism development. energy based industry associations.

ENERGY EXPERT SERIES III Keynote Speaker II : (10 NOVEMBER 2010) DAVID JACOBS Topic : Expert on International best-practice for the legal Prospects & Opportunities Beyond the Renewable and regulatory framework of Renewable Energy; Energy Act contributed to the Major Economies Forum on Energy and Climate as well as the World Future Keynote Speaker I : Council. BRIAN COX Executive Offi cer, Bioenergy Association of New Zealand, with over 30 years of experience,

41 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO THE ENVIRONMENT

Following extensive studies globally, it has been Given the vast benefi ts of mangroves, Malakoff found that coastal areas fl ushed with mangrove embarked on the fi rst phase of mangrove trees are markedly less damaged than those rehabilitation programme in 2009 during which without. Moreover, mangroves are expert close to 10,000 saplings were planted along the carbon scrubbers removing carbon from the Tanjung Bin Power Plant. surroundings faster than terrestrial forests. Following the successful rehabilitation in Phase Mangroves also help other species survive, I, the Company embarked on the second follow- forming dense forests that support various life up Phase II in 2010, an additional 10,000 saplings forms such as shellfi sh, mudskippers and brightly were planted in the vicinity which has now colored corals, to name just a few. enabled the local fl ora and fauna to fl ourish again as well as prevent further erosion of the coastline. mangrove rehabilitation (phase ii)

42 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO THE ENVIRONMENT

“The earth we abuse and the living things we kill will, in the end, take their revenge; for in exploiting their presence we are diminishing our future.” … Marya Mannes

43 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO THE ENVIRONMENT

In April, Malakoff launched the Ikan Siakap fi shermen and their families around the Sungai Initiative in partnership with the Fisheries Pulai area. Department, Malaysia in which over 150,000 Ikan Siakap fry were released into Sungai Karang, The Ikan Siakap was chosen over other fi shes such Sungai Redan and Sungai Jeram Batu, three of as Ikan Kerapu and Ikan Merah, as the Ikan Siakap the main tributaries of Sungai Pulai, as part of a is known to have the highest survival rate of up to programme to improve the livelihood of local 70 per cent as compared to the latter two. fi shermen and conserve the river ecosystem.

The Company invested approximately RM150,000 towards this Initiative, which is expected to increase the potential income of local fi shermen by up to 40 per cent. There are nearly 250 ikan siakap initiative

44 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO THE ENVIRONMENT

“We cannot command Nature except by obeying her.” … Francis Bacon

45 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO THE ENVIRONMENT

Malakoff is one of the key members of the The fi ve schools that benefi ted were : Association of Independent Power Producers • SMK Lutong - Sarawak (IPPs) in Malaysia, Penjanabebas. The industry • SMK Bukit Baru - Melaka association is active in pursuing industry- • SMK St. John - Kuala Lumpur wide CSR initiatives. In 2010, Penjanabebas • SMJK San Min - Perak in collaboration with the Malaysia Building • SJK (T) Sg. Renggam - Selangor Integrated Photovoltaic (MBIPV) also kick-started the Green Schools Campaign to provide 5kWp During the year Penajanbebas coordinated photovoltaic systems to be installed at fi ve schools with the various Government, local and school located across Malaysia. Each of these systems is authorities as well as prepared the background estimated to cost an average of RM100,000. work to ensure that the installations would be successfully implemented in the target year 2011. green schools campaign

46 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities “Some succeed because they are destined to, but most succeed because they are determined to.” … HENRY VAN DYKE commitment • Malakoff Penang 26 km & 6 km 2010 Race to • Malakoff Kuala Lumpur 12 km & 7 km community 2010 Race • Malakoff University Duathlon Series sports • Powerman Malaysia

48 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY SPORTS

The Malakoff 26km and 6km Penang Run, The maiden Penang Run was launched in 2008 initiatives under the Malakoff Community with close to 450 eager participants taking part Partnerships, is a community-based sporting in the 26km run. The event saw a wide spectrum event which aims to foster camaraderie and instil of participants including the young, veterans, as competitive spirit amongst Malaysians. well as the senior veterans with all fi nishing the Run with great zest and determination. Given The Run also serves to break the barriers of race, the overwhelming response and the eagerness religion, gender and socio-economic status, as shown by previous year’s participants, Malakoff the event brings together people from various continued to sponsor this event into its second backgrounds across the country. In the process, year in 2009. the Run has also succeeded in boosting local tourism given the simultaneous spurt of activities The Malakoff 26km, Penang 2009 saw the held on the side of the event. participation of over 700 participants, including malakoff penang 26 km & 6 km 2010 race

49 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY SPORTS

elite runners, who have won national as well The 26km Run is open in six categories namely as international championships. To encourage the Men’s Open, Veteran and Senior Veteran plus young aspiring Malaysian athletes and amateurs, the Women’s Open, Veteran and Senior Veteran, the Company introduced the Malakoff 6km, while the 6km Run has four categories including Penang 2009 Run also known as the “Fun Run”. Men’s, Women’s, Junior (Boys) and Junior (Girls).

Currently in its third year, the Malakoff 26km & Prizes in the form of product vouchers were given 6km, Penang Run attracted over 850 participants, to the top fi ve fi nishers in each category of the not just from Penang, but from all over the 26km race, to the value of RM1,000 (fi rst), RM800 “Limits, like fears, are often country. Additionally, a sizeable number of (second), RM600 (third), RM400 (fourth) and just an illusion.” … foreign participants from countries such as China, RM200 (fi fth). Moreover, trophies were awarded Michael Jordan The Philippines, Thailand and Singapore, gave it to the top fi ve fi nishers in each category and their best shot during this race. fi nisher’s medal for all those who complete the Run within the qualifying time specifi ed.

50 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY SPORTS

For winners of the 6km race, prizes in the form RM200 (fi rst), RM100 (second) and RM50 (third). of product vouchers were given to the top Over and above this, medals were awarded to the three fi nishers in each category to the value of top three fi nishers in each category.

MALAKOFF 26KM, PENANG 2009 Total Men for 26 km : 350 • Total Women for 26 km : 50

Nationalities 26 km 6 km Categories 6 km State 26 km 6 km Australia 2 - Men’ 6 km 212 Pulau Pinang 295 283 Austria - 1 Men’s 6 km 110 Perlis - 2 Germany 2 - Men’s Junior 6 km (13-15) 23 Kedah 35 18 Japan 2 - Women’s Junior (13-15) 10 Perak 16 23 Malaysia 386 353 TOTAL 355 Selangor 17 7 Myanmar 1 - Wilayah Persekutuan 22 8 Singapore 3 - Kelantan 1 - Sweden - 1 Categories 26 km Melaka 2 - USA 3 - Men 16-39 203 Negeri Sembilan 5 1 TOTAL 400 355 Men’s 40-50 94 Johor 3 11 Men’s 51 & above 53 Sarawak 1 - Women’s 16-34 21 Overseas 3 2 Women’s 35 & above 24 TOTAL 400 355 Women’s 46 & above 5 TOTAL 400

51 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities MALAKOFF 26KM & 6KM, PENANG 2010 Taman Perbandaran Pulau Pinang (Youth Park) 30 May, 2010

Nationalities 26km 6km Total Categories State 26km 6km Total Australia 1 4 5 A - Mens Open 275 Pulau Pinang 383 265 648 Austria 1 nil 1 B- Mens Veteran 143 Perlis 3 8 11 Denmark nil 2 2 C - Mens Senior Veteran 63 Kedah 39 22 61 Germany 1 nil 1 D - Womens Open 54 Perak 46 14 60 Iran nil 1 1 E - Womens Veteran 32 Selangor 55 30 85 Japan 4 nil 4 F - Womens Senior Veteran 15 WP 41 7 48 Kenya 1 nil 1 G - Mens 6km 178 Kelantan nil nil nil Malaysia 553 333 886 H - Womens 6km 119 Terengganu nil nil nil Myanmar 1 nil 1 J - Mens Junior 6km 47 Melaka nil nil nil Netherlands 1 nil 1 K - Womens Junior 6km 10 Pahang 1 1 2 Philippines 3 1 4 TOTAL 936 Negeri Sembilan 1 nil 1 Singapore 1 1 2 Johor 3 2 5 Taiwan 1 nil 1 Distance/Gender Total Sarawak nil nil nil Thailand 7 4 11 Total Men 26km 481 Overseas 11 4 15 UK nil 3 3 Total Women 26km 101 TOTAL 583 353 936 USA 6 4 10 Total Men 6km 225 Year 26km 6km Vietnam 1 1 2 Total Women 6km 129 2010 582 354 TOTAL 582 354 936 TOTAL RACERS 936 2009 400 355 2008 426 nil

52 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY SPORTS

Recognising the increasing demand for races of Currently in its third year, the Malakoff 12km & shorter distance, Malakoff introduced the Malakoff 7km, Kuala Lumpur 2010 is part of the Company’s 12km, Kuala Lumpur race in 2008, to encourage fl agship Corporate Social Responsibility (CSR) enthusiastic athletes as well as beginners who platform – the Malakoff Community Partnerships. truly enjoy the sport. The inaugural race saw an Through such competitive and recreational impressive 1,685 participants coming forward sporting events, the Company has successfully to the start line, with the number swelling up to brought together people of varied backgrounds 2,534 in 2009 with the introduction of the 7 km race. in the spirit of camaraderie and active lifestyle.

To make the race even more attractive to new Given the popularity of the event, athletes from athletes, Malakoff also ensured that the race as far as Penang and Johor arrived for this race in routes were meticulously planned to lead the 2010 last year’s race also featuring participants participants through scenic and serene paths. from over 20 nations, truly exemplifying an event malakoff 12km & 7km kuala lumpur 2010 race

53 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY SPORTS

which cuts across geographical barriers as well as The 12km race comprises of six categories and race, religion and gender. carries product vouchers worth close to RM20,000 for the winners. The 7km race in four categories is This year’s race kicked off at the Bukit Kiara open to those above the age of 13 years. Equestrian & Country Resort and follows Perisaran Bukit Kiara and Jalan Beringin, back into the Resort, covering a challenging ring-route of “Life’s battles don’t always go 12 km. to the stronger or faster man. But sooner or later the man who wins, is the man who thinks he can.” … Vince Lombardi

54 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities MALAKOFF 12KM & 7KM, 2009 MALAKOFF 12KM & 7KM, 2010 Bukit Kiara Equestrian Resort Bukit Kiara Equestrian Resort

Countries 12km 7km Total Countries 12km 7km Total Countries 12km 7km Total Australia 2 3 5 Albania 1 1 Myanmar 1 1 Canada 1 Nil 1 Australia 7 1 8 Netherlands 3 1 4 Denmark 1 Nil 1 Bangladesh 1 1 New Zealand 1 1 France 1 Nil 1 Belgium 1 1 Nigeria 1 1 Germany 2 Nil 2 Botswana 1 1 Philippines 3 2 5 India 1 1 2 Cambodia 1 1 Poland 1 1 Indonesia 2 2 4 Cameroon 1 1 Russian Federation 1 1 Ireland 1 Nil 1 Comoros 1 1 Singapore 9 2 11 Italy 1 Nil 1 France 3 2 5 Sudan 1 1 Japan 6 13 19 Germany 6 1 7 Sweden 1 1 2 Malaysia 1740 729 2469 India 1 1 Switzerland 1 2 3 Singapore 9 1 10 Indonesia 1 1 United Kingdom 15 2 17 Sweden 1 2 3 Iran 1 1 United States 1 1 UK 8 3 11 Japan 15 1 16 Total 1966 875 2841 USA 2 1 3 Kazakstan 1 1 Vietnam Nil 1 1 Kenya 1 1 TOTAL 1778 756 2534 Malaysia 1891 852 2743 Morocco 1 1

55 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY SPORTS

The Malakoff University Duathlon Series (MUDS) While MUDS strikes a familiar chord among is a multi-sport event organized in the run-bike- university sports enthusiasts as one of the most run format in three separate race sections. With established duathlon events to be held locally, prominent local universities acting as hosts each this series has been specifi cally designed to year, this tri-legged series is aimed at introducing be not too strenuous in terms of race distance duathlons to students as well as to the public and landscape so as to encourage greater whilst engaging the participants in a healthy yet participation, especially from fi rst time racers. fun activity. Through MUDS, Malakoff aims to further promote The inaugural MUDS was fi rst held in 2003 duathlons in the local sports scene, particularly with 321 participants. Over the years, MUDS amongst youth as well as members of the public. has steadily been attracting more local sports Moreover, given the rising awareness amongst enthusiasts into duathlons with 881 participating Malaysians on the importance of physical exercise malakoff in the event in 2009. for optimum health, the running and biking university segments that MUDS includes are proven to improve fi tness and duathlon health of the participants. series This year, the three-legged series was held over three consecutive weekends, starting at Universiti

56 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY SPORTS

Pertahanan Nasional Malaysia (UPNM) on July 24, while in the Team and Media the top three racers followed by the second leg at University of Malaya received a medal each. on July 31, with the grand fi nale at Universiti Putra Malaysia on August 7. Additionally, the university with the highest number of participants over the three races The series is open in four main categories - the received the Top University trophy, while the University Category (Men’s & Women’s), the Open university with the best results over the three Category (Men’s & Women’s), the Media Category races received the Best University trophy. (Men’s & Women’s) and the Team Relay Category (Men’s & Mixed). For the very fi rst time, Malakoff also sponsored the University Incentives this year to reach out and In the University and Open Category, the fi rst encourage greater participation from universities fi ve duathletes were awarded a placing medal, in MUDS 2010.

57 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY SPORTS

Powerman Malaysia, a multi sport run-bike-run Powerman World Championship in Zofi ngen, event, is part of the International Powerman Series Switzerland. and is an International Powerman Association (IPA) licensed race. Since the inaugural Powerman Being held for the ninth consecutive year, Malaysia in 2002, Malakoff has been the primary Powerman Malaysia encourages local duathletes sponsor of the event. to join in this race of fortitude to display their athletic prowess. This event is the ultimate attraction for professional racers pushing the limits of their Last year’s Powerman Malaysia, also held in Seri endurance and performance in duathlons, not Manjung, brought together a multitude of athletes just in the region but globally as well, given that from Belgium, France, Germany, Kenya, New Powerman Malaysia is the only Asian qualifi er for Zealand, South Africa, Australia, Britain as well as local and foreign racers to qualify for the annual neighbouring countries of Singapore and Thailand. powerman malaysia

58 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY SPORTS

A total of 780 duathletes from 28 countries took while the Malakoff Sprint Duathlon covers 5.5km part in the race in 2009, which is considered Run - 32km Bike - 5km Run. an outstanding turnout compared to the 237 participants from 10 countries in the inaugural The event witnessed internationally renowned event in 2002. duatheles Bryce Viegas, Joerie Vansteelant and Erich Felbabel competing for the top spots in the This year’s Powerman Malaysia 2010 was an Men’s Elite category, the Women’s Elite category equally challenging contest, with two race featured Radka Vodickova and Camilla Lindholm, distances. The Individual and Malakoff Power who came in fi rst and second, respectively. Relay covers 11km Run - 64km Bike - 10km Run,

59 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities COMMITMENT TO COMMUNITY SPORTS

DETAILS 2002 2003 2004 2005 2006 2007 2008 2009 DATE OF 27 Oct 12 Oct 3 Oct 25 Sept 11 Nov 11 Nov 9 Nov 8 Nov EVENT

VENUE Dataran Dataran Ministry of Boulevard Dataran Mini Mini Mini Putra, Putra, Finance, Putrajaya Lumut, Stadium Stadium Stadium Putrajaya Putrajaya Putrajaya Perak MPM, Seri MPM, Seri MPM, Seri Manjung, Manjung, Manjung, Perak Perak Perak

RACE 10km run/ 10km run/ 10km run/ 10km run/ 10km run/ 11km run/ 11km run/ 11km run/ DISTANCE 60km 60km 60km 60km 60km 64km 64km 64km cycle/ cycle/ cycle/ cycle/ cycle/ cycle/ cycle/ cycle/ “You are never a loser until 10km run 10km run 10km run 10km run 10km run 10km run 10km run 10km run you quit trying.” - one - one and and and and and and … distance distance 5km run/ 5km run/ 5km run/ 5.5km run/ 5.5km run/ 5.5km run/ Mike Ditka for for 30km 30km 30km 32km 32km 32km Individual Individual cycle/ cycle/ cycle/ cycle/ cycle/ cycle/ and team and team 5km run 5km run 5km run 5km run 5km run 5km run only only

NUMBER OF 237 294 302 510 457 580 692 780 PARTICIPANTS

NO. OF ~10 ~10 ~15 ~15 ~20 ~20 ~25 ~28 COUNTRIES THAT PARTICIPATED

60 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities “Nobody“Nobody whowho everever gavegave hishis bestbest regrettedregretted it.”it.” …… GEORGEGEORGE HALASHALAS LISTENING TO THE MEDIA - Guided Conversations with Key Media

Malakoff has always recognized the crucial role of partnering with the media as one of its key stakeholders in ensuring the success of initiatives embarked on under the Malakoff Community Partnerships.

As part of our eff orts to obtain critical input from key media, Malakoff embarked on its second round of Guided Conversations with 18 selected media between 7 and 11 February 2011.

OBJECTIVES The respondents included : The key objectives of these Conversations were 1) Bernama newswires to : 2) (x3 pax) 1) Gauge level of awareness about the Malakoff 3) News Straits Times (x2 pax) Community Partnerships. 4) Utusan Malaysia (x2 pax) 2) Solicit feedback to solidify Malakoff ’s 5) Berita Harian listening proactive involvement in CSR by addressing 6) Kosmo the real needs of the local communities where 7) Sin Chew Daily to the media - its operations are based. 8) China Press guided 9) Malaysian Business RESEARCH METHODOLOGY 10) Cycling Asia conversations The interviews, which were typical conducted for 11) Cycling Malaysia with key media half an hour, were carried out through face-to- 12) TV3 face, telephone and email interactions, guided by 13) RTM a comprehensive questionnaire. 14) Bernama TV

62 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities LISTENING TO THE MEDIA - Guided Conversations with Key Media

KEY OBSERVATIONS • Knew about the Malakoff Community From the responses garnered, the following Partnerships. observations were made : • Rated the success of the Malakoff Community Partnerships positively with more than half All 18 respondents : rating it at 8. The average rating added up to • Associated Malakoff with power plants and as 7.94 (as compared to 7.40 in 2010). an Independent Power Producer. • Agreed that Malakoff has taken a holistic • Correctly identifi ed Malakoff ’s core business approach towards CSR. as power generation. • Rated Malakoff ’s corporate image positively Majority of the respondents (14 out of 18) : with the highest rating being 9. The average • Identifi ed the Malakoff Community rating was 7.83 (as compared to the average Partnerships as the Company’s fl agship CSR rating of 7.20 in 2010). platform.

63 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities LISTENING TO THE MEDIA - Guided Conversations with Key Media

• Correctly identifi ed the key components of • “Allocated millions last year.” the Malakoff Community Partnerships, as • “Includes initiatives with kampung people.” well as the specifi c initiatives undertaken by • “Yes, they do a lot for the community.” Malakoff . • “A lot of news on the activities in the media.” • “Included new ideas last year.” VERBATIM QUOTES • “Nothing more to be done.” Majority of the media conveyed a very positive • “It is already good enough.” feedback about Malakoff and its CSR initiatives. Some of their verbatim quotes include : Going forward, Malakoff will continue to interact • “Covers all important areas.” with the media to secure their feedback in its • “Better than even some of the public listed eff orts to strengthen its relationship with them as companies.” well as further develop the Malakoff Community • “Caring and generous company.” Partnerships. • “Very comprehensive.”

64 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities RENEWED COMMITMENT TOWARDS CSR implemented in 2009, but also to include new initiatives that will further solidify the Malakoff For Malakoff , CSR has been an ongoing Community Partnerships. commitment to doing its part to proactively participate in the development of local On the Environmental front, plans are underway communities. Not one to rest on its laurels to award credible scholars working on mangrove following the success of the Malakoff Community rehabilitation with research grants, in addition to Partnerships in its maiden year, the Company proceeding with the next phase of the Malakoff pledges to continue investing in CSR in the years Mangrove Initiative. Malakoff is in the midst of ahead. discussing with local universities on the details of this partnership between corporations and In 2010, plans are underway, to continue to academia. proceed with not only the programmes that were going forward

65 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities malakoff - charity ride

66 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities malakoff - educational trips

malakoff - interstate ride

67 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities malakoff - empower for life

68 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities malakoff - ikan siakap initiative

69 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities malakoff - kl run

70 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities mangrove iniative

71 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities malakoff - muds

72 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities malakoff - penang run

73 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities malakoff - powerman

74 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities malakoff - usm nemgrads

75 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities Malakoff was incorporated in 1975 as a plantation As part of its global expansion plans, Malakoff has based company and listed the following year operations in Saudi Arabia, Jordan, Oman, Algeria on the Kuala Lumpur Stock Exchange. In the as well as Kuwait. The company is also making early 1990s, Malakoff shifted its focus on power inroads into the fast growing South-East Asian generation and in April 2007 was taken private by markets. MMC Corporation Berhad. Malakoff believes in working together with all about stakeholders in productive partnerships. As such, Malakoff is now a leading independent power the Company takes pride in being a responsible the company and water producer with core focus on power operator and a good neighbour in whatever we generation, water desalination and operations/ do and where we go. maintenance services. For more details on the Company, please visit the Malakoff is Malaysia’s largest independent power corporate website at www.malakoff .com.my. producer with net generating capacity of 5,020 MW from its six power stations.

76 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities MALAKOFF CORPORATION BERHAD (731568-V) Level 12, Block 3B, Plaza Sentral Jalan Stesen Sentral 5 50470 Kuala Lumpur, Malaysia.

T : 603-2263 3388 • F : 603-2263 3333 E : [email protected] • W : www.malakoff.com.my