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Introduction introduction 1 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities 4 Introduction 9 Message from the Chairman 14 The Malakoff Community Partnerships 16 Logo & Signifi cance 18 Advisory Panel 19 Partnerships COMMITMENT TO THE ENVIRONMENT 20 Reporting 38 What Does Commitment To The COMMITMENT TO COMMUNITY Environment Mean? & EDUCATION 42 i. Mangrove Rehabilitation (Phase II) 23 i. Education Fund 44 ii. Ikan Siakap Initiative 25 ii. Annual Adopted Schools 46 ii. Green Schools Campaign Education Trip 26 iii. Empower for Life COMMITMENT TO COMMUNITY SPORTS contents 28 iv. Share Us Your Love 49 i. Malakoff Penang 29 vi. Malakoff Annual Charity Ride 26 km & 6 km 2010 Race 34 vi. MAD Century Ride 53 ii. Malakoff 12 km & 7km, 35 vi. Malakoff Interstate Fellowship Ride Kuala Lumpur 2010 56 iii. Malakoff University Duathlon Series 58 iv. Powerman Malaysia 62 Listening to the Media 65 Going Forward 76 About the Company “Not“Not longlong agoago thethe concernsconcerns ofof ecologistsecologists werewere asas irrelevantirrelevant toto businessbusiness plannersplanners asas thosethose ofof ethicistsethicists areare today.today. ‘Green’‘Green’ hashas gonegone fromfrom beingbeing aa disparagementdisparagement toto becomingbecoming aa badgebadge thatthat nono smartsmart companycompany wouldwould riskrisk beingbeing without.without. EthicsEthics areare similarlysimilarly enen routeroute toto becomingbecoming aa strategicstrategic imperative.”imperative.” …… JOHNJOHN DALLADALLA COSTA,COSTA, EthicalEthical ImperativeImperative THE MALAKOFF COMMUNITY PARTNERSHIPS CSR - AN INTEGRAL PART OF Given its unwavering commitment to this MALAKOFF’S DNA principle of benefi tting the local communities where its operations are based, Malakoff As Malaysia’s leading Independent Water and has consistently undertaken meaningful Power Producer (IWPP) with core focus on and impactful programmes to play its part in a power generation, water desalination and wide range of areas that include development operations & maintenance services, Malakoff has always adhered to the founding principles Donations of incorporating CSR as an integral part of Community conducting and growing its business. As such, Investments Malakoff Corporate Community Social since inception in 1975, the Company has taken Partnerships Responsibility Training & proactive measures to infuse CSR into every Development single aspect of its business. Business introduction As Usual Malakoff strongly believes that how a business entity engages with its local communities and employees as well as how it conducts its business is decisive to the success of an organization. 4 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities THE MALAKOFF COMMUNITY PARTNERSHIPS of Malaysian technical expertise, facilitation To ensure a holistic and integrated approach of community development, conserving the towards CSR while continuing to address environment as well as inculcating sporting and the diverse needs of its various stakeholder competitive spirit. groups, Malakoff has adopted a three-pronged “Corporate Social approached to help play its part in addressing Responsibility is the continuing commitment In an eff ort to refi ne and streamline its CSR the real needs of the local communities. The three by businesses to behave initiatives, the Malakoff Community Partnerships components of the fl agship programme are : ethically and contribute to economic development of was established in 2009 as the Company’s fl agship • Commitment to Community & Education the local communities.” CSR platform. • Commitment to The Environment … Lord Holmes & • Commitment to Community Sports Richard Watts, The Malakoff Community Partnerships celebrates World Business Council for Sustainable Development the achievement of Malakoff ’s long term and Following the successful implementation of continuous commitment to being a responsible various initiatives during the fi rst year of the and active participant of the local communities. Malakoff Community Partnerships, further eff orts were made in the second year to not just implement the on-going programmes but to also include additional relevant and impactful initiatives under each of the components. 5 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities THE MALAKOFF COMMUNITY PARTNERSHIPS COMMITMENT TO COMMUNITY & EDUCATION COMMITMENT TO THE ENVIRONMENT Education and Community development go Embracing the Green Revolution hand-in-hand Malakoff is cognizant of the responsibility that Malakoff has been a strong believer in the corporations and individuals alike must share to importance of education in the development play their part to conserve our environment. As of society and the Company has been actively a Company, Malakoff has always adhered to the playing a role in specifi cally assisting children and global environmental standards of the power women in this regard. industry. Towards this end, Malakoff has also been hands- Through the Malakoff Community Partnerships, on in community welfare and development the Company has also initiated the following initiatives including : programmes : • Education Fund • Malakoff Mangrove Initiative • Learning Beyond The Classroom • Ikan Siakap Initiative • Empower for Life • Green School Campaign (through • Share Us Your Love Programme Penjanabebas, the Association of Independent • Gotong-royong at Adopted Charity Home Power Producers) • Malakoff Annual Charity Ride • NEMGRADS Environment Conservation • Make a Diff erence Century Ride Programme • Malakoff Interstate Fellowship Ride 6 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities THE MALAKOFF COMMUNITY PARTNERSHIPS COMMITMENT TO COMMUNITY SPORTS Malakoff would like to put on record that the Through sports, we unite Company is indeed proud of its employees who have always participated in each of these Malakoff strongly believes that community initiatives willingly and with full of enthusiasm. sporting events bring together people of various Malakoff employees from all levels within the “Business social responsibility should socio-economic backgrounds notwithstanding organisation have a longstanding track record of not be coerced; it is a their diversity in race, religion, gender and status. being one with the community where they reside voluntary decision that the entrepreneurial leadership of This belief has driven the Company’s commitment by reaching out to their neighbours through every company must make in organising and sponsoring numerous the Company’s key CSR initiatives. Without the on its own.” … community sporting events including : real involvement of the employees, the Malakoff John Mackey, • Malakoff 26km & 8km Penang 2010 Community Partnerships would not have been Rethinking the Social Responsibility of Business • Malakoff University Duathlon Series (MUDS) the success it is today. Moreover, such active • Powerman Malaysia employee participation makes our CSR initiatives • Malakoff 12km, Kuala Lumpur 2010 more meaningful, both for our employees and the stakeholders. Each of these events saw very encouraging response in terms of participation and community interaction during the year under review. 7 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities “Social“Social obligationobligation isis muchmuch biggerbigger thanthan supportingsupporting worthyworthy causes.causes. ItIt includesincludes anythinganything thatthat impactsimpacts peoplepeople andand thethe qualityquality ofof theirtheir lives.”lives.” …… WilliamWilliam FordFord Jr.Jr. DEAR STAKEHOLDERS, Once again, it is my pleasure to present to you the Malakoff Corporation Berhad (Malakoff ) Corporate Community Investment Report. The 2010 edition of our report will be the second year Malakoff has taken the initiative to develop and publish an annual report to track and highlight the Company’s commitment towards corporate social responsibility (CSR). message In this regard, I am very proud to from the announce that our hard work and commitment to push through many CSR chairman initiatives in the year under review has resulted in Malakoff being recognized with two very prestigious awards, one at the national level and the second at the international level. 9 MALAKOFF COMMUNITY PARTNERSHIPS | addressing the real needs of the local communities MESSAGE FROM THE CHAIRMAN The awards that Malakoff has been honoured for Here, I would like to take the opportunity to its work in 2010 include : dedicate the awards to the Management and Staff of Malakoff . The commitment and active 1. The prestigious Prime Minister’s CSR Award participation in all our CSR initiatives have “You can make a lot of 2010 Environment Category – whereby the certainly been well recognized, even by external speeches, but the real thing Ministry of Women, Family and Community parties. The awards and the feedback that we is when you dig a hole, plant a tree, give it water, and Development recognized Malakoff as one of have obtained throughout the year from various make it survive. That’s what makes the diff erence.” seven “Malaysia’s Most Caring Companies”. stakeholders are testimonies of the dedication of … our team on the ground. Wangari Maathai, fi rst African female 2. The Asia Responsible Entrepreneurship environmental activist to Awards 2010 – whereby Malakoff is one I am confi dent our Staff is very proud of these receive the Nobel Peace Prize of the 28 corporations from six countries achievements as CSR
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