Niche Real Estate Agent Magazine
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RNICEHAE L ESTATE 2017 - 2018 EDITION 12 STRATEGIES FOR NICHE REAL ESTATE AGENT MARKETING We will guide you through all of the tools and strategies, step-by-step, that will advance your career in 2017-2018. Release Date August 2017 NICHE REAL ESTATE AGENT MAGAZINE REA NICHE MAGAZINE NICHE STRATEGY #3: NICHE MOBILE MARKETING Learn how to become an expert with your digital marketing NICHE STRATEGY #1: efforts by understanding the BRANDING ESSENTIALS importance of mobile. Establishing a personal brand as a Real Estate Agent. Branding awareness techniques that will help you 03 gain attention more quickly 0within your targe1t market. NICHE STRATEGY #4: SOCIAL MEDIA MASTERMIND NICHE STRATEGY #2: How to set up third-party INNOVATIVE PERSONAL Instagram accounts and use BRANDING them to sponsor yourself, for free. The importance of a personalized website as well as your own Discover the most cost-efficient personalized mobile app featured in social media platforms and tools. the Apple & Android stores. Gain a targeted following on How branding your name and logo Instagram and Facebook by 0branding yoursel4f and by properly across both a website and mobile app helps capture referrals and gain managing your accounts. 0leads from low-c2ost search engine optimization. CONTENTS REA NICHE STRATEGY #7: NICHE MAGAZINE LOCKING DOWN FSBOS Learn specifically about how the features of a personal business app will add value to prospecting NICHE STRATEGY #5: and closing FSBOs. MARKETING OUTSIDE THE BOX Universal insider tips from top real Speak with confidence on how estate producers, all made easy, to your approach is backed by data help creatively boost your book of analytics, giving it a competitive business while establishing win-win 0edge and pricing7 advantage over relationships. traditional FSBO marketing 05 efforts. NICHE STRATEGY #8: INNOVATIVE PARTNERSHIPS Identify which partnerships will benefit you the most and which relationships are taking up too NICHE STRATEGY #6: much of your time unnecessarily. MASTERING THE OPEN HOUSE Learn niche ways to market See how a key partnership yourself that no one else is skyrocketed referral business and focusing on, and develop ways to overall success for a featured reach Millennial buyers. 0agent. 8 Instantly increase your buyer lead database by using an Open House 0Walk-In feature. 6 CONTENTS REA NICHE STRATEGY #11: NICHE MAGAZINE WINNING UNTOUCHABLE CONDOS How to become the first agent to NICHE STRATEGY #9: capitalize on condos coming out CAPTURING COLLEGE GRADUATES of litigations. Learn how to get into graduating How to win over condo classes on college campuses to associations to become an teach them about real estate. A exclusive agent. proven plan of attack will reveal 11 how to get your foot in the door. Case Study included on the success of these tactics from a team 09working at the University of North Florida. NICHE STRATEGY #12: NETWORK EXPLOSION Learn about which loan officers are capable of sending you the most business. NICHE STRATEGY #10: GETTING IN WITH BUILDERS Target networks that have the Learn how to become a builder's most powerful platforms for favorite real estate agent. repeat referral business. We will guide you through the best 12 10ways to seal the deal. CONTENTS BRANDING ESSENTIALS NICHE STRATEGY #1 The main objective of this The good thing is that over some of the branding magazine is to optimize coming up with a brand is essentials, because a website business methods for real easy for real estate agents. must have substance and will estate agents by using Creating and maintaining require some initial leg work. digital media and logo designs or content innovative marketing matter can be tedious and We will frame this strategies. costly for individuals in preliminary brand prep as other industries, but as an either 'Must Do’s' or We want agents to have the agent, YOU are the brand, 'Suggestions.' technological efficiencies and your expertise is the that today's market product. 'Must Do’s' are obvious requires, while still strategies that you've maintaining a commitment Gaining awareness around probably heard before. If to personalized you as a brand is what you’re not implementing relationships. becomes the hard part for them already, then don’t be a real estate agent. surprised if you’re struggling And so we begin, looking as a real estate agent. first at how agents should A good place to start create and/or build a spreading brand awareness 'Suggestions' focus on personal brand. With a is through a personal branding awareness tactical approach, a brand business website. Having a strategies that most agents should be the foundation website is crucial to your are not using to their beneath your marketing online success, but before advantage. Implementing efforts, and it will help build we talk about this more in our suggestions should help your digital presence. Strategy #2, let's first go improve your agent brand. NICHE REAL ESTATE AGENT MAGAZINE / #1 BRANDING ESSENTIALS NICHE STRATEGY #1 Real estate agent branding MUST DO’s: #1 Get a professional headshot taken! A high-resolution image of your best self, consistently displayed on all marketing materials, will start creating familiarity with your audience. You ultimately want this image to be a reminder to potential buyers of what an RE industry leader looks like. #2 Brand yourself using your headshot Real estate agent branding SUGGESTIONS: across all platforms: #1 Come up with a catchy slogan! a. Social Media b. For Sale Signs If you have been searching for a catchy c. Business Cards slogan success story, we've got one... d. Promotional Products e. Marketing & Advertising There was a real estate agent in Tampa, Florida that was known as the 'Three, Three, #3 Be Proactive on Social Media! Three Guy'. Make sure your headshot image is No one knew his name, he was just the being used not only to attract 'Three, Three, Three Guy'. His name but also to engage relationships. absolutely puzzled people. We go into greater detail about how Anyone that heard him called by his social media is best used for RE client nickname would naturally have to ask, "Why engagement in Strategy #4. do they call him that?" NICHE REAL ESTATE AGENT MAGAZINE / #1 The funny part is that This slogan caught this was a self-fulfilled on and the agent BRANDING nickname. was soon infamous for it to the point that it ESSENTIALS The 'Three, Three, became his nickname. Three Guy1 was a slogan first and then True story, and all of this NICHE STRATEGY #1 turned into a attention got TTT more nickname. The slogan business than he could #3 Give house warming was original, concise, imagine. The TTT Guy gifts to any clients that and just odd enough has achieved great become new home owners. that you couldn't resist success as a real estate Get them long-lasting gifts, the urge to do some agent in the Tampa area and brand the gifts if research or ask around, ever since. possible: "Who is this TTT Guy?" What will your slogan → Cutco cutlery set with Seemingly cliche in be? your name and contact the present context, information. TTT originated as a #2 Establish giveaway → A tree or large plant. promotional processes with your This is the gift that will grow commitment to picture and contact and stay with a buyer's service. information on all of your family for years. Friends will promo products! Be sure ask about the tree or plant, The TTT Guy’s policy to offer things that are and your clients will was that he would both useful and different: remember you every time promise to follow up Car Chargers they see it. with you in 3 hours, list Phone Cases → Welcome mat with your your home on the MLS Mobile Chargers brand in the corner. within 3 days, and sell Thumb Drives → Gift bags with branded your home within 3 Mugs & Travel Mugs Koozies, Yeti cups, Coffee months. Notebooks/Tote Bags Mugs, etc. INNOVATIVE PERSONAL BRANDING NICHE STRATEGY #2 After getting comfortable If you want to establish Most personal website with your brand and yourself as an expert within services are now DIY and having it uniform across your industry, and you do allow you to customize all channels and not already have a everything from cover photos platforms, we will now professional platform to to fonts and text placement. shift to how your brand share content online, then a So, unlike a uniform profile can get ahead of the RE blogging space or some sort on a platform like LinkedIn, agent marketing curve. of personal newsfeed will personal websites allow for help better validate your your personality and brand In this section, we are credibility. to really shine through. going to focus on the People get an instant visual specifics of some more If you're already active representation of who you Innovative Personal and have an outlet for are and what you are all Branding strategies. There original content, great! about. are a few tools that are of Now it's time to stream vital importance and are this channel through a #2 It's a Digital Portfolio. very powerful resources if personal site for the site's used properly: ranking and content's reach. People are visual, so the more you can show them, 1) A Personal Website Here are four reasons why the better. Your resume 2) A Mobile Application having your own personal might say you were 'Top 5 in website is so important: your 400+ Agent brokerage,' Is a personal website but with your personal site, absolutely necessary? #1 You get to control your you can take someone Yes, it is.